Fielding Graduate University Brand Guidelines - Print

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The Fielding Tagline

“Change the world. Start with yours.” is the registered trademark of Fielding Graduate University. No other entities can use this tagline. The Tagline aligns with Fielding’s mission, vision, and values. And is an invitation to join our efforts to make an impact on the world as you define it – from transformation within your own mind to change within your organization, community, and beyond. The tagline is based loosely on the famous Ghandi saying, “be the change that you wish to see in the world.” Like the Open Triangle, use of the tagline is encouraged where appropriate.

Change the world. Start with yours.™

Along with the complete logo, the Tagline can be used in combination with the icon or as a standalone elment. When the Tagline is used as a standalone element, the trademark (TM) symbol should be used (providing resolution size allows for legible reproduction). The Tagline can be animated in video productions. Please adhere to basic standards of taste. The Tagline can be different colors if design dictates. However, each letter in each sentence must be of the same color, tint, and opacity. The Tagline consists of two complete sentences. Therefore, sentence case is used. All caps are also allowed. Small caps and Camel case are not allowed. When used with the logo, the Tagline must be part of the eps provided. The Tagline cannot be altered in this format. When used as a standalone, there is no font restriction on the Tagline, as long as the same font is used for the full tagline. Both sentences must be used when using the tagline.

CHANGE THE WORLD. START WITH YOURS.™ Change the World. Start with Yours.™ Change the World. Start with Yours.™ brand.fielding.edu

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