The Future of Online Marketing. Digital Advertising. issue # 62

International Urban Magazine

62

The Future of Online Marketing.

THE WHOL EW O

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AGAZINE.COM STA E I • F

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ITION AN TRAD DC AN U SC

UST- IS S U E AUG #6 2•

The Future of Online Marketing.

Digital Advertising.

Evolved.

Call us today for a free phone consultation.

619-365-5001

Digital advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences.

www,magazinefiesta.com

web + mobile + print

Editorial

E Frank Mareno

POR: MIRNA RUÍZ

Editor & Chief

Let's spread love, not fear.

Mirna Ruiz

General Manager

Empiezo estas líneas deseando que todos los lectores y clientes del Magazine Internacional FIESTAS, y sus familias estén bien, saludables y tomando los resguardos necesarios para evitar el contagio y la propagación del COVID 19, virus que el mundo entero, ha ganado un protagonismo sin precedentes.

En el transcurso del 2020, esta pandemia ha provocado un impacto socioeconómico global una de las medidas de restricción aplicada fue el de la cuarentena obligatoria que afecta más de la población mundial, y que ha provocado que muchas industrias, fábricas y empresas reduzcan su actividad habitual, lo cual dejará secuelas irreversibles en la economía mundial.

Estrictas medidas aplicadas por los gobiernos para evitar la expansión del virus y el colapso sanitario.

El Magazine en éste número 62 por segunda vez tenemos presencia digital, contenidos interesantes, artículos de análisis tema de coyuntura, reporte especial COVID19, tips que ayudan al lector, como viajar seguro en tiempos de pandemia, el segundo tema sugiere, cómo conseguir trabajo en tiempos del coronavirus, seguidamente, cómo proteger tu negocio en estos tiempos, sugerencia para elevar las defensas, ejercicios al aire libre para estar saludable, no podía faltar tema trascendental, la evolución de la era digital, y por último un muesra del arte urbano en su máxima expresión artistica sobre la pandemia al rededor del mundo.

Pero mientras nos vamos acostumbrando a esta nueva normalidad, la vida sigue su curso y adecuándose a una nueva realidad que son desafíos que es necesario adaptar para un bien común.

I begin these lines wishing that all the readers and clients of the International Magazine FIESTAS, and their families are well, healthy and taking the necessary safeguards to avoid the contagion and spread of COVID 19, a virus that the whole world has gained an unprecedented role. .

In the course of 2020, this pandemic has caused a global socioeconomic impact, one of the restriction measures applied was the mandatory quarantine that affects more of the world population, and which has caused many industries, factories and companies to reduce their normal activity , which will leave irreversible consequences on the world economy.

Strict measures applied by governments to prevent the spread of the virus and the collapse of health.

The Magazine in this number 62 for the second time we have a digital presence, interesting content, analysis articles on the current situation, special COVID19 report, tips that help the reader, how to travel safely in times of pandemic, the second topic suggests, how to get a job in times of the coronavirus, then, how to protect your business in these times, suggestion to raise your defenses, outdoor exercises to be healthy, could not miss a transcendental theme, the evolution of the digital age, and finally a sample of urban art in his maximum artistic expression on the pandemic around the world.

But while we are getting used to this new normal, life continues its course and adapting to a new reality that are challenges that must be adapted for the common good FIESTASMAGAZINE

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FOTO PORTADA Photo by Digital images.com

The Future of Online Marketing.

Frank Mareno Dirección General Mirna Ruiz Gerente General Johanna Peralta Publicidad Digital Julio C. Zilleruelo Periodista Sonia Roca Coordinación Eventos

Surv

Be part of our sc Be part of our culinary festi family attractions and seas happenings. With ever-chan events and annual occasi

Simon Bechara Andre Azuluza Walter Bartomeus Danilo Balderrama Antonio Terceros Luis Carlos Duarte Lili Iravani Fotografías

Follow Us! Magazine Fiestas Magazine. Fiestas Magazine Fiestas FIESTAS Magazine se publica 4 veces al año por PUBLISHING CAPITAL GROUP Washington DC USA: Todo el material es protegido y todos los derechos reservados. Ninguna parte de esta publicación se puede reproducir sin el permiso escrito de los dueños de los derechos. Todos los precios y datos son correctos al momento de publicación. Las opiniones expresadas en FIESTAS Magazine no asume responsabilidad por contenidos publicitarios. El dueño de cualquier imagen suministrada asume todo el riesgo por la misma.

WASHINGTON DC U.S.A

Pareja en un recital de Randy Houser, en Estados Unidos.

“Conciertos en un automóvil”, en Ventura, California.

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62

vival Special edition pandemic guide

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Content s

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Pág. 10

Reporte e s Realidad pecial Humana.

Pág. 12-1 3

The rise o f the Digit Age. al

Pág. 14-1 5

Physica

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Pág. 16-1 7

Save Mo ney.

Pág. 19-2 0

Travel SAF E.

Pág. 21-2 2

Eventos S ociales.

Pág. 23-2 4

Protect yo ur Compa ny.

Pág. 26-2 7

Fashion A n Guiulfo. a Maria

Pág. 35-4 8

Coronavir u and graffi s street art ti.

Pareja Actores de Cine famosos son descubiertos en Venice Beach, en Estados Unidos.

FIESTASMAGAZINE

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Analisis

> CORONAVIRUS VS NUEVAS PRÁCTICAS SOCIALES. La Organización Mundial de la Salud (OMS), afirmo que el virus se propaga a través de las gotas respiratorias que expulsa una persona infectada al toser o estornudar: La OMS emite directrices, protocolos de bioseguridad, distancia social, aislamiento, promueve la mayor práctica de lavado de manos, uso de cubreboca, lentes de bioseguridad, uso de desinfectantes, como el alcohol en gel. Este virus letal en muchos casos puede introducirse por los cuatro sentidos, (ojos, boca, nariz y oídos), los deben ser protegidos. Esto ha traído esfuerzos sin precedentes para instituir la práctica del distanciamiento físico (llamado en la mayoría de los casos “distanciamiento social”), en países de todo el mundo. Lo que resulta en cambios en los patrones de comportamiento, en la interacción social e interpersonal.

Si bien esto puede ser fundamental para detener la propagación del virus, indudablemente tendrán consecuencias para la salud mental y el bien estar tanto a corto como a largo plazo porque somos eminentemente seres sociales.

Así, como seres sociales que somos el proceso de socialización marca nuestra calidad de vida. Ser capaces de sentirnos seguros con otras personas, es uno de los mejores protectores para nuestra salud mental.

Alexis Dagmina, Dr. de neurobiología del stress de la Universidad de Valparaíso Chile, afirma que los efectos del COVID 19 está provocando patologías severas de ansiedad, trastornos emocionales, altibajos que van de una depresión hasta episodios maniacos, una amplia gama de trastornos mentales y de comportamiento, violencia doméstica y abuso infantil, producto de la inseguridad de relacionarse con el otro y por la crisis que genera esta enfermedad.

Salir a la calle puede parecer una escena de una película distópica. Las calles están vacías, los comercios cerrados y la mayoría usa tapabocas. No importa si son de tela con estampas simpáticas o si se trata de las quirúrgicas, las mascarillas se han convertido en una de las manifestaciones visibles, de un virus invisible que amenaza silenciosamente las capacidades de todos los países de todo el mundo. > LA NUEVA NORMALIDAD Los nuevos comportamientos que son tendencia, un primer paso esencial es comprender las posibles implicaciones del COVID 19 en la experiencia humana ahora se internaliza un nuevo concepto la nueva normalidad.

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> EL SIGLO DIGITAL La virtualización del trabajo, el consumo de la sociedad durante la pandemia llevarán hacia la virtualización de casi cualquier actividad humana (trabajo, negocios, educación, ejercicios, visitas culturales a museos virtuales, etc.) Esto afectará la forma en la que nos comunicamos los mensajes, en el trabajo, en la educación en las transacciones o en el consumo.

La adopción de lo digital por aquellos que aún no lo han hecho se acelera y requerirá pericia para estar vigentes en lo digital, apropiarnos de esta herramienta para extendernos y reinventarnos a las exigencias vigentes. Los generadores serán aquellos los que exploren todas las posibilidades creativas que traen esta nueva situación, cualquier cosa que pueda hacerse virtual, se hará.

El confinamiento está poniendo al hogar en el epicentro de nuestras vidas y nuestras experiencias. Pasamos más tiempo que nunca en nuestras casas. El escenario a partir de ahora, estará denominado por este deseo de resguardarnos y aquellos que desarrollen estrategias creativas de hacerlo posible, Las conductas humanas un impacto social importante porque nos obliga a cambiar una serie de comportamientos que están muy fijados en nuestras vidas. Nos implica cambiar hábitos, cambiar patrones de relaciones, todo lo que da sostén a nuestras vidas que son rituales. Pero además genera temor reacciones a veces más automáticas que son las mayores conductas el temor Es una situación muy novedosa para la mayoría de nuestra población que no hemos atravesado circunstancial de este tipo que imponen sobre nuestro comportamiento social. Contener y mitigar la propagación del virus presupone cambiar conductas. >POSPAMDEMIA FUTURO INCIERTO Es raro escuchar una pregunta preliminar, se puede esclarecer el futuro si no despejamos el enigma del origen del COVID 19. Suelen darse dos respuesta, la primera responde, es un accidente en la relación entre animales y humanos; Una conspiración China para destruir el capitalismo u occidente o derrumbar la hegemonía estadounidense.

No hay datos suficientes una de las dos hipótesis, ni para desecharlas. Pero esta cuestión, casi asenté en los zoons o en los artículos, sigue ahí. Aunque se halle una vacuna para las varias cepas del COVID 19 y aunque se fabriquen vacunas para las nuevas, como ocurre con la influenza, las dos sospechas so-

bre el origen seguirán colocándonos en situ ciones de peligro mundializado.

Hay una tercera explicación posible sobre origen del coronavirus: la que responde a un supues accidente biológico, pero instrumentado p Gobiernos y empresas transnacionales pa crear estrategias de gestión que cambian relación entre fuerzas económicas, políticas culturales.

Toda planificación o prevención futura se incierta si ignoramos la capacidad agresi de quienes pueden administrar esta extrem precariedad. Van a modificar las cepas. Com usarían las corporaciones al servicio de l imperio de GOOGLE y FECEBOOK de los estados unidos, Huawei para China, el s ber informático, para aumentar peligros de truir zonas del planeta con sus poblacione enfermándonos periódica y masivamente. N sé si ante la magnitud de la catástrofe q atravesamos algunos crean que estos tem res serían paranoicos.

Lo cierto es que todos nos preguntamos q pasara con la pospamdemia con la educ ción, desempleo masivo, la crisis económica otras violencias provocadas. Uno de los me sajes explícitos que está mandando el COV 19, es que los seres humanos y los lugar pueden ser amenazados de forma invisib Ahora mismo nuestra tolerancia de riesgo mayor, al tiempo que vemos a la familia com lo más valioso. Esto hará que la confianza s más importante que nunca. Necesitamos multiplicador una acción que, para ser efec va, reconstruya este sentimiento de la form ción más rápida y creíble posible. Debem poner el foco construcción de confianza través de cada canal. El optimismo justifica vendrá bien, y esta hará que cambie nuest percepción.Es una situación muy novedo para la mayoría denuestra población que hemos atravesado circunstancialmente este tipo que imponen sobre nuestro compo tamiento social, sin embargo el hombre tiene capacidad de adaptarse.

Special Report

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COVID 19 NUEVA REALIDAD

EN LA EXPERIENCIA HUMANA

saeses, No que mo-

que caay enVID res ble. es mo sea un ctimamos a ado tra osa no de or-

Por: Mirna Ruiz

Desde que se diagnosticó el primer caso de la nueva enfermedad por coronavirus 2019 (COVID-19) en diciembre de 2019, se ha extendido por todo el mundo. No sabemos si estamos ante un arma biológica, no sabemos si China arregló este caos en beneficio propio, se desconoce si es consecuencia de la intervención del hombre en contra la naturaleza; Algunos incluso hablan de teorías de conspiración que responden al Nuevo Orden Mundial, con posturas optimistas y otros no, algunos afirman que estamos viviendo el Apocalipsis.

Sin embargo el mundo se detuvo.

A partir de entonces súbitamente se tiende a un cambio de paradigma hoy se resetear el cambio de paradigma, toda la dinámica y lógica humana, los tres pilares fundamentales, son desestructurados, el sistema económico, el sistema político, el sistema social, los que derivan en alerta de crisis cultural, educativa, sanitario y organizacional, lo que comienza de cero a nivel global y con un futuro incierto, si se desconoce las causan y consecuencias de esta crisis global.

FIESTASMAGAZINE

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Tecnology

THE RISE OF THE D

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Digital

DIGITAL AGE

FIESTASMAGAZINE

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Fitness

Getting

and ab

during

Pande

Just because you may not b to go to the gym, or visit mean you need to stay ins come miserable. That is a not put myself t

hea

During this time in our lives you get adequate movem Being restricted in moveme a person’s ment Not to mention slower b Which means slower distrib nutrients. Which, of course, health and then your Then the cycle between m physical health wi

Scan for learn more

1

Get outside. Vit D. You could sit outside your home, in the sun, for at least 15 min. Vitamin D is your body’s friend. Many people, now a days, are vitamin D deficient. Vitamin D helps to elevate your mood, among other amazing properties.

Bone health, better sleep brain function.

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2

Relax in nature.

If allowed, find a park.

Preferably with lots of trees and a creek to either walk or jog around. (Get those endorphins.) Or sit by the trees and water. Relax. Let your mind and stress melt away.

3

Meditate.

Meditation has been proven to have a major calming effect.

Reducing anxiety and stress.

It also helps to sharpen the mind’s eye and self-awareness. It will help lengthen your attention span and helps to control pain.

Health

g out

bout

g the

emic

be working, allowed t friends, does not side all day and beself-torture I would through.

Personal training can be a benefit to people that do not know how to train the right way or know how to use the equipment. Find someone that really knows what they are doing. And not all personal trainers are alike or, good at what they do. So, do your research! If they include a nutrition plan as part of the package, that is even better. To get in the best shape possible, it will not just include the training, but a change in diet and at least a small amount of cardio.

Good personal trainers not only push you to do better but should teach you at the same time, so eventually, you can do it on your own.

alth

s it is important that ment and fresh air. ent can really affect tal state. blood distribution. bution of oxygen and , affects your overall state of mind. mental health and ill continue.

If you need help, you can contact me. I do online consults to point you in the right direction and coaching to help you get started no matter where you live.

Donnamcginnphysique@yahoo.com Donna McGinn LMT,CPT, IFBB Women’s Physique Pro

4

Yoga/stretch It improves flexibility, core strength, increases blood flow, raises your heart rate, drops blood pressure, helps you focus‌.and much more, which in turn improves your mood,

5

Intense movement Go for a jog, fast walk, do jumping jacks, dance around the house or outside the house.

Get your endorphins flowing.

And guess what that does?

Correct, elevates your mood.

6

Exercise.

Exercises you can do inside; you can do outside. Get the benefits of both worlds.

Lift weights. Anything you can get your hands on that is safe.

I used to use full paint cans before I started going to a gym.

Use light weight bands. Just make sure whatever you attach the other side to, does not slip off and spring back at you.

FIESTASMAGAZINE

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Save With the country experiencing record levels of unemployment and the prices of certain goods skyrocketing, keeping the cost of groceries down can be difficult amid the coronavirus pandemic.

According to the Labor Department, the amount of money Americans spent on groceries jumped by 2.6% in April as the COVID-19 outbreak hit its peak.

Luckily, there are a few things consumers can do to make sure their trip to the supermarket stays within their budget.

Make a List It may sound obvious, but making a list in advance will cut down on time spent roaming the aisles in your face covering and also make it less likely to buy things you don’t need. “You should map out what you’re going to cook, make a shopping list and stick to it,” dietician Elizabeth Somer told Yahoo Finance.

red foods and more ingredients to cook meals from scratch is cost effective,” Lehman added. Preparing your own meals also allows you to make larger quantities so that you can have leftovers for another day or two

Coupons Clipping coupons isn’t just for your grandmother anymore. And these days you Keep it Frozen Although the cost of fresh meat and chic- don’t even need scissors as digital couken has gone up, the price of their frozen pons have grown in popularity. Coupons. counterparts have remained pretty much com is a great source of savings and even the same. And while there are reports of has a handy app so you can peruse it on beef shortages, finding frozen items has your phone as you shop. been easier to come by as of late. “I know a lot of frozen food cases were decimated Keep track of all your expenses. for the past couple of weeks, but for the The first step to start saving money is to most part, they’ve now been restocked figure out how much you spend. Keep into almost full,” food industry analyst Phil track of all your expenses—that means every coffee, household item and cash Lempert told CNBC. tip.Once you have your data, organize the numbers by categories, such as gas, Go Meatless According to Forbes, the cost of a ham- groceries and mortgage, and total each burger dinner for four costs approximate- amount. Use your credit card and bank ly four times the price if you substituted statements to make sure you’re accurait with a black bean burger. In addition, te—and don’t forget any. some plant-based meat companies have been slashing prices by as much as 15% Set savigns goals to make their products more appetizing One of the best ways to save money is to set a goal. Start by thinking of what you to consumers. might want to save for—perhaps you’re getting married, planning a vacation or saAvoid Prepared Foods It takes more effort, but making things ving for retirement. Then figure out how from scratch is cheaper than processed much money you’ll need and how long it or prepared meals. “Buying fewer prepa- might take you to save it.

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By James Fuentes

6 ways to can

save money during the pandemic FIESTASMAGAZINE

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Travel

Travel during the pandemic

7 things you need to know

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1. Can I get a travel refund?

There are as many answers to this question as there are things to do in the world. Airlines: Each airline conducts its business differently. Many airlines now are more liberal than usual if you decide to change your flight, sometimes waiving change fees.

If the airline cancels the flight, under most circumstances it will try to accommodate you. If it can’t within the time it specifies, it may give you a voucher or a refund. Don’t be surprised if the airline mentions the voucher first or doesn’t mention the refund at all (unless it’s Southwest). If its website or agent doesn’t mention a refund for a fl

2. What about my elite status with my airline’s loyalty program?

Airlines want you back. Really. U.S. carriers have allowed passengers to change or cancel flights without penalty fees during the coronavirus pandemic. Some are giving elite members of their loyalty programs automatic extensions of their status — some as long as 18 months. For example, American Airlines recently announced it would reward AAdvantage members by granting an automatic extension of their status until Jan. 31, 2022. Members can expect to see the change reflected in their accounts on May 15. The airline also lowered the qualifications for elite status. Here are more loyalty program details at lat.ms/airlineloyaltyrewards.

3. Can I go to Hawaii as planned?

Hawaii doubled down on its stay-at home order April 25. With Georgia and a few other states easing restrictions, Gov. David Ige went in the opposite direction. To stop the spread of coronavirus, he extended the state’s stayat-home order until May 31. The order closed state parks and monuments, historical sites, recreation areas and many businesses. Ige’s order extended mandatory quarantine rules too. Anyone flying to the islands will have to quarantine at home or at their hotel for 14 days.

4. Should I travel at all in the U.S. right now?

The short answer: It’s up to you. Of course, the real answer is more complicated. The Centers for Disease Control and Prevention usually doesn’t give travel advice, but the agency’s website (lat.ms/cdctravelguidelines) devotes an entire page to questions and factors to consider. The California Department of Public Health follows those same guidelines.You need to weigh whether you are putting yourself or others at risk. Are you sick or do you have underlying health conditions? You probably shouldn’t be traveling and increasing your risk of getting the disease. Is your travel urgent? Every U.S. state has confirmed cases of COVID-19. “This whole [novel coronavirus] problem is evolving. Look where we were two months ago,” said Dr. Robert Winters, an infectious disease specialist in Santa Monica. Bottom line: We don’t know what we don’t know about the novel coronavirus.

5. Should I make plans for a summer vacation?

Maybe. There are incredible travel deals right now, from airfares to rafting trips, and that trend probably will continue as the tourism industry acts to recover pandemic losses. If you book, it’s possible you may be financially protected in a way you have not been. Refunds are more plentiful, but so are problems. And the issue of refunds continues to evolve, as have polices and practices that determine whether you get back your money, a credit or nothing at all. Here’s a guide at lat.ms/summervacationplans to help you decide whether to take a chance and be rewarded with good value or take a chance and suffer a financial loss.

6. Can I renew my U.S. passport?

The U.S. State Department is not processing new passports and renewals except for emergency cases because of the coronavirus pandemic. As of March 20, “we are only able to offer service for customers with a qualified life-or-death emergency and who need a passport for immediate international travel within 72 hours,” the agency’s website says. Americans are being asked to wait to apply or renew until the agency resumes “normal operations.”

If you already sent in your passport for renewal, you can expect significant delays.

7. I’m sick of working from home. Where else can I go?

Some Southern California luxury hotels will let you set up your virtual office for a day without having to stay overnight. For example, Paséa Hotel & Spa in Huntington Beach is offering Office Zen rooms for weekday use from 7 a.m. to 7 p.m., starting at $69. You can spring for a wellness suite that comes equipped with Mirror workouts to add some exercise “play” to your workday. Sister property Estancia La Jolla Hotel & Spa has the same offer.

FIESTASMAGAZINE

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Searching Tip #1: Don’t assume that no one is hiring.

The U.S. is experiencing unprecedented filings for jobless benefits. This past week, the nine-week total for jobless claims reached 38 million. While numbers like this, in addition to talk of an approaching recession, might trick you into thinking that there are no companies hiring, that is absolutely not the truth.

There are many organizations that have enacted hiring freezes, but many others are still updating job postings and searching for new candidates.

“There are companies that are hiring but they just might have to shift to a different industry that they hadn’t thought of to just you know, really build their skills and build some experience while things open up again,” said Dale McLennan, Dean of Endicott College’s Internship and Career Center. “So we’re preaching patience but also telling them to keep going with it…don’t just assume that no one is hiring.”

Tip #2: Don’t ignore the trauma.

This pandemic has caused unprecedented situations for many people. As a result, it is easy to lose yourself in the stories of those who have suffered from the virus or lost a loved one to it.

If you were laid off, it’s important to realize that you are also being affected by this pandemic.

“A collective trauma is all-encompassing, but there are hundreds of different narratives within it,” Eldridge said. “Don’t lose yourself, don’t lose your own narrative because to ignore or belittle your own trauma is really to minimize your own experience and, quite frankly, it’s to take your own legs out from underneath you.”

Reflecting on what this experience means to you, and how it makes you feel, is an important step to moving past the current situation.

Tip #3: Don’t think you are the only one.

Eldridge went through the recession that began with the market crash in 2008, so he knows what it’s like to be working in a rough job market. One difference from the situation in 2008 was that right now no one knows how or when this issue will be resolved, and what the job market will look like when it is.

“That can lead to a lot of feelings of depression, hopelessness, and anxiety,” Eldridge said. “It’s not that we don’t have the answers yet to how our world looks, and how do we deal with this now? We don’t even have the right questions yet. That’s tough. For people who are really just entering the workforce or don’t have something

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established, it’s even tougher.”

One of the main differences between the current climate and what people experienced in 2008 is the scope of the current situation. In some way, shape, or form, the coronavirus pandemic has changed each person’s life in the U.S. That was not necessarily the case in 2008. Remembering that you are not alone is a key element in overcoming trauma.

6 tips f during t a surv

B

Tip #4: Reach out to all contacts.

Networking starts with the contacts you have already created because these are the people most likely to be willing to help you.

Tip #5: Keep expanding your network.

As you reach out to all your contacts, you should also be looking to expand your network.

Most everyone is stuck at home right now, so the only way people are creating new relationships is online, which presents a tremendous opportunity for someone who is job searching.

McLennan recommends joining industry groups on LinkedIn, checking out your alma mater’s career services, and connecting with alumni.

“Even if they don’t know them, they have that loose connection that can help them build their network,” McLennan said.

Tip #6: Use the extra time to make yourself stand out.

Depending on where you live, you might not yet feel comfortable venturing out in public too often. As a result, you have the opportunity to spend a lot of quality time with your computer.

If you are currently job searching, you should this extra time to make yourself the strongest job candidate that you could possibly be. You should start by making sure your online presence is strong, which means updating your LinkedIn profile, scanning your social media profiles for appropriate content, and posting things that will make you look engaged. Additionally, go over your resume and cover letter.

A pandemic is no excuse for weak grammar in your cover letter.

job

for job searching the pandemic from vivor of the 2008 recession

By Jennifer Fabianos

Regardless if you have been recently laid off or recently graduating, if you are looking for a job right now, you might be at a loss for what to do.

Between stock market news, job market stats, and the global coronavirus pandemic chaos, it is easy to become overwhelmed right now. Mix in the uncertainty that comes along with a job search and you might just be nearing full-blown-breakdown mode.But there are ways to avoid reaching your breaking point. Ladders spoke with two experts to find out their tips on how to job search as the coronavirus pandemic continues to affect job seekers all around the nation.

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FIESTASMAGAZINE

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Architecture

Kit Homes

by California Builders, Inc. Affordable Home.

Durable High Quality Materials.

Ability to build quickly.

INCREASED CONSTRUCTION SPEED. ONE OF THE PRIMARY REASONS PEOPLE CHOOSE KIT HOMES IS BECAUSE INSTEAD OF WAITING MONTHS OR YEARS TO BE ABLE TO MOVE INTO THEIR NEW HOME, THE PANELIZED WALL CONCEPT ALLOWS YOUR HOME TO BE COMPLETED SOONER. ​ REDUCED LABOR COSTS. ONCE THE WALLS ARE PANELIZED, IT IS POSSIBLE TO RAISE WALLS (UP TO 70 FEET LONG) WITH ONLY A TWO-MAN TEAM INSTEAD OF REQUIRING A LARGE CONSTRUCTION TEAM. THIS SIMPLIFIED BUILDING PROCESS REDUCES LABOR COSTS DURING THE BUILD.

TRADITIONAL CONSTRUCTION GENERALLY REQUIRES CONTRACTORS TO BRING IN LARGE EQUIPMENT AND/OR HAVE ACCESS TO POWER. KIT HOMES DON’T! KITS CAN BE BROUGHT INTO LOCATIONS WHERE OBSTACLES COULD PREVENT TRADITIONAL CONSTRUCTION, AND THE ABILITY TO ASSEMBLE THE KITS WITH STANDARD POWER TOOLS ALLOWS FOR OFF THE GRID BUILDS. ​ WORK WITH ANY LOCAL CONTRACTORS YOU WANT. HAVING A KIT HOME DELIVERED TO YOU MEANS YOU GET TO CHOOSE YOUR LOCAL CONTRACTORS (AND WE CAN HELP YOU WITH THAT IF YOU NEED IT).

THIS MEANS THAT INSTEAD OF BEING TIED BY

Architecture

ABILITY TO BUILD IN REMOTE LOCATIONS.

AN EXCLUSIVITY CONTRACT THAT REQUIRES YOU TO USE CERTAIN CONSTRUCTION TEAMS, PLUMBERS, ELECTRICIANS, ETC, YOU CAN FIND LOCAL OPTIONS THAT ARE ABLE TO OFFER YOU THE BEST PRICES AND QUALITIES. ​ THE DIY OPTION. IF YOU ARE INTERESTED IN DIY, KIT HOMES ARE A GREAT OPTION FOR YOU! ONCE YOUR KIT HOME IS DELIVERED, YOU GET TO CHOOSE WHETHER OR NOT YOU WANT TO HIRE A CONTRACTOR TO BUILD IT FOR YOU OR IF YOU WANT TO BUILD IT YOURSELF. YOU ALSO GET TO PICK AND CHOOSE ALL OF YOUR FINISHES - SIDING, COLORS, MATERIALS, ETC. ​

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California Builders has been in the business of dream homes since 1973. We are headquartered in the Washington DC Metro Area where our design work takes place, but we ship our kit homes globally.

YOUR HOME CAN STILL BE CUSTOM TO YOU! WE HAVE TONS OF OPTIONS AVAILABLE ON OUR WEBSITE, BUT IF YOU SEE SOMETHING YOU LIKE, BUT THE FLOOR PLAN DOESN’T FIT YOUR NEEDS, JUST LET US KNOW. WE ARE HAPPY TO MAKE MODIFICATIONS & ADJUSTMENTS FOR YOU! /WWW.CBI-KITHOMES.COM/

bi-kithomes.com 202.413.3900

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Business

7 Wa

to Protec Small Bu or Startup Duri Coronavirus Pand

ays

ct your usiness ing the demic.

1. Put health and safety first If you’re a solopreneur or sole proprietor, prioritize your health first. Limit your travel and maximize home office communication and collaboration tools.

If you have employees, keep them informed of travel restrictions, government announcements, and offer them work from home options. If that’s not feasible and your business is considered essential, take steps to minimize virus transmission risk at your place of work. This includes social distancing, splitting shifts, and frequent sanitization.

It’s also wise to establish procedures for staff to report if they are feeling unwell, are absent, or if they suspect exposure to the coronavirus or infection.

2. Assess the impact on operations What will happen to your business during this crisis? To help answer that question, run best-case and worst-case scenarios and develop contingency plans for each. Include timeframes in your assessment that consider the impacts of the pandemic if it becomes a three-month, six-month, or oneyear problem.

For example, if critical personnel became sick or had to look after family members, how will your business accommodate these changes? Try to identify others who can step in and learn key tasks such as retirees, family members, or independent contractors and freelancers.

If your customers close operations for a few weeks or months, what impact will that have on your revenue forecast and sales cycle? Likewise, if government authorities require that you cease or adjust operations, what adjustments could you make to protect employees, revenues, and continue to serve customers?

Telework has skyrocketed during this crisis and should be accounted for in your plan. Implement work from home policies and technologies that support collaborative and secure at-home work (home networks and devices are susceptible to security vulnerabilities). This guide from the Small Business Administration (SBA) can help you assess your cyber risk and take steps to improve your security posture.

3. Reach out Develop a communication plan to reach out to your clients, partners, suppliers, investors, and other stakeholders. Keep them

abreast of your business policies at this time, any changes to operations, or new ways you can serve or collaborate with them.

4. Be ready to adapt COVID-19 is changing our lives in ways and at a scale we could never have imagined. The business plan you had 90-days ago isn’t what it is today. You need a plan to adapt and reconfigure your business for each stage of this crisis. If it’s a short-term problem, then cutting costs and other variable spending like marketing, new hires, and travel may help you through.

If your business has seen immediate impacts, look for ways to support your client needs or diversify your products and services during this time. For example, dog walking companies are keeping revenue flowing in creative ways. Some are helping clients in vulnerable age and health groups by doing their grocery run. Others are finding new clients among atrisk groups or families with home-schooled kids who are suddenly in need of a dog walker.

It’s hard to look and plan too far ahead. However, if the pandemic and lockdowns continue for several months to a year, then you need another contingency plan; one that looks at renegotiating fixed expenses, cutting benefits, even layoffs.

5. Evaluate your finances Any emergency or contingency plan should account for financial risk and impacts. Regularly update and track your cash flow forecast and look for opportunities to reduce non-critical expenditure.

Also, review your accounts receivable and assess any credit risks.

Do you have a financial safety net that you can draw on? Many business owners have savings they can draw on. Another option is to secure a business line of credit before you need it, so you can draw on funds during a disaster or pandemic.

Alternatively, consider small business financial assistance programs to help you cover business expenses such as those administered by the Small Business Administration (SBA). Under the CARES Act, the SBA is providing low-interest disaster recovery loans up to $2 million to businesses impacted by the situation.

These loans, funded by banks but guaranteed by the SBA, can be used to pay fixed debts, payroll, accounts payable and other bills.

Long-term repayments up to a

maximum of 30 years keep payments affordable.

The CARES Act also offers small business owners a $10,000 advance on an Emergency Economic Injury Disaster Loan (EIDL) that does not have to be paid back.

The program provides loans up to $200,000.

In addition to SBA loans, the federal government is also offsetting paid sick and paid leave costs for employers with an employer tax credit, equal to 100% of benefits paid. Self-employed individuals will also benefit from an additional $600 in unemployment insurance for up to four months – an important safety net that they generally don’t qualify for.

Some states have also implemented financial assistance for the self-employed. In Iowa, for example, sole proprietors and single-member LLCs that can demonstrate COVID-19 impact can qualify for grants between $5,000 and $10,000.

6. Stay on top of the fast-changing compliance landscape If you operate an LLC, keep an eye on shifting developments at the government level that directly affect your work such as filing documents and turnaround times.

Many Secretary of State offices have eliminated expedited services, while others have removed or greatly restricted counter service. Keep abreast of Secretary of State availability and other impacts on our COVID-19 resources page.

Having a remote workforce can also introduce new state compliance requirements that must be considered such as state payroll and income tax filing, or the need to register to do business in a new state.

7. Be prepared for the light at the end of the tunnel With your employees safe and healthy, and your operational and financial impacts mitigated as best you can; take stock and think about how you’ll successfully restore operations when the COVID-19 pandemic is over.

This is likely to be a life-changing event that could bring a wealth of new opportunities for startups and small business owners. Look for immediate gains like renegotiating contracts with suppliers and vendors. Listen to your customers and find ways to serve them. Find ways to introduce greater efficiencies into your business, such as reducing your physical footprint by making permanent your work from home.

Fashion La revoluciรณn textil del siglo XXI telas impresas digitalmente

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Moda The textile revolution of the 21st century digitally printed fabrics Durante la última edición de la New York Fashion Week se produjo el lanzamiento de la colaboración entre las marcas EPSON y Robustelli, que unen los últimos avances tecnológicos con la maestría en el diseño de telas.

En el evento, que reunió a diseñadores provenientes de toda América, estuvo representado por la destacada diseñadora peruana Ana María Guiulfo.

Por Elizabeth Dulanto de Miró Quesada

During the latest edition of New York Fashion Week, the collaboration between the EPSON and Robustelli brands was launched, combining the latest technological advances with mastery in fabric design.

At the event, which brought together designers from all over America, it was represented by the prominent Peruvian designer Ana María Guiulfo.

Harold Dudgeon, de EPSON, Eduardo Arnillas de Kisco, Ana María Guiulfo, Patrick Petch de Textimax, acompañados por modelos que lucen la nueva colección.

LANZAMIENTO DE LA COLECCIÓN DIGITAL En el año 2000, los directivos de Epson tomaron la decisión de buscar un nuevo espacio para hacer sus impresiones digitales y, para ello, analizaron el mercado de la moda, encontrando que esta industria mueve más de 10 mil billones de dólares anuales en el mundo.

Considerando su importancia tecnológica en el mercado de las impresiones en papel, por la calidad de sus tintas y la inyección de las mismas con alta precisión, buscaron asociarse con una empresa que fuera líder en la fabricación de telas y la encontraron en Italia, con Robustelli, una compañía que desarrolla los tejidos para las prendas más sofisticadas en el mundo de la alta costura. Fue así como, después de diecisiete años de trabajo conjunto, se logró la integración de estas dos marcas con la creación de EPSON by Robustelli, que hoy revoluciona el mundo de la moda.

La evolución de la confección de prendas de vestir nos lleva a recordar cuando esta se hacía con una modista, o cuando se cosía en casa. Posteriormente, aparece la alta costura, donde los diseñadores hacen sus creaciones, que a la vez son obras de arte y de colección, para aquellas personas que pueden pagar altos precios por esos vestidos. Viene luego el pret-a-porter, donde estos mismos diseñadores hacen moda en gran escala; y entramos también en la etapa del “fast fashion”, donde se tiene ropa de moda que cambia de una temporada a otra, como la que encontramos en lugares como Zara y H&M. Actualmente, está también la “super fast”, en donde uno, a través de internet, escoge sus modelos, les hace los cambios que considera convenientes y, en una semana o semana y media, recibe su ropa por correo. Son años de transición, sin duda, y EPSON se ha apoderado de esta vanguardia, por ser básicamente la única compañía en el mercado que tiene los tres elementos básicos para lograrlo: Mecánica, es decir, la más sofisticada maquinaria para la fabricación de alta precisión, producto de su unión con Robustelli; Química, contando para la impresión con sus propias tintas y desarrollando recetas a pedido de clientes; Tecnológica, mediante el manejo del cuarzo (ellos son los inventores del reloj de cuarzo en joyería), que por electricidad vibra y cada vibración es como si fuera una inyectora de 40 mil puntos por segundo.

Unidos estos tres factores de vital importancia es que dan el paso a la impresión digital, que será la gran revolución en el mundo de las telas para el futuro que se lanza desde hoy en el mercado.

LAUNCH OF THE DIGITAL COLLECTION In 2000, Epson’s managers made the decision to look for a new space to make their digital prints and, for this, they analyzed the fashion market, finding that this industry moves more than 10 billion dollars annually in the world .

Considering its technological importance in the paper printing market, due to the quality of its inks and the injection thereof with high precision, they sought to partner with a company that was a leader in the manufacture of fabrics and found it in Italy, with Robustelli , a company that develops fabrics for the most sophisticated garments in the world of haute couture. This is how, after seventeen years of working together, the integration of these two brands was achieved with the creation of EPSON by Robustelli, which today is revolutionizing the world of fashion.

The evolution of garment making leads us to remember when it was done with a dressmaker, or when it was sewn at home. Later, haute couture appears, where designers make their creations, which are both works of art and collectibles, for those people who can pay high prices for those dresses. Then comes pret-a-porter, where these same designers make fashion on a large scale; and we are also entering the stage of “fast fashion”, where we have fashionable clothes that change from season to season, like the ones we find in places like Zara and H&M. Currently, there is also the “super fast”, where one, through the internet, chooses their models, makes the changes they consider appropriate and, in a week or week and a half, receives their clothes by mail. These are years of transition, without a doubt, and EPSON has taken over this vanguard, being basically the only company in the market that has the three basic elements to achieve it: Mechanics, that is, the most sophisticated machinery for high precision manufacturing. , product of its union with Robustelli; Chemistry, counting for printing with its own inks and developing recipes at the request of clients; Technological, through the handling of quartz (they are the inventors of the quartz watch in jewelry), which vibrates by electricity and each vibration is as if it were an injector of 40 thousand points per second.

Together these three vitally important factors give way to digital printing, which will be the great revolution in the world of fabrics for the future that is launched on the market today.

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Best salon in the DMV. My ritual is to go in, hug everyone I haven’t seen in a month, grab a smock and a nice cup of something hot, and forget the world for 90 minutes. There aren’t enough adjectives to describe the feeling of welcome you get from Daniel and his multi-national staff. It’s like you have made their day by coming in.

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www.ebrooksdesigns.com Evelyn Brooks, based in Washington DC, founded her company in 2004, with the vision of designing, producing and manufacturing eco-friendly jewelry designs showing the world the rich Peruvian millenary history through innovative, modern and sustainable jewelry pieces. We joined the movement and efforts to live a more enviromentally friendly life; creating eco-friendly jewelry pieces from ethical pure sources, jewelry designs our customers will feel proud to wear forever.

In this edition #62 our magazine FIESTAS we offer a gallery of murals around the world expressing the covid19 pandemic.

A

COVID-19 murals express hope and help envision urban futures

What is a mural?

A mural is a piece of art that is painted on walls. It can be on the inside of buildings or outside for public display. They are large and take artistic expertise to paint them. The artwork incorporates the architecture of the building to bring out the painting and the building as one.

There is an ongoing debate on whether the drawings that are on canvases then put up on the walls qualify as murals.

It is an artistic style that has however been in use since the 19th century. Murals are on only on side walls; they can be on ceilings and floors.

Brief history of murals Murals date back to 30,000 BC from the earliest paintings in the Chauvet cave France. The largest numbers of paintings are from Egyptian tombs in 3150BC, Pompeii in 100BC-AD79 and Minoan places 1700-1600BC. The whole period within which ancient paintings are is known as the Upper Paleolithic times.

Dry plaster is how paintings were put together in the Middle Ages, the 14th century. Kerala mural painting is an example of fresco secco. When the technique of painting murals on wet plaster took root in Italy, circa 1300, wall painting quality grew. It is the age where mural painting began to take shape and become modern.

The best-known style of mural painting is Fresco, but there are many methods and techniques as shown by the Mexican muralism art movement that took significant root in modern times. The pioneers of this movement include Diego Rivera, David Siqueiros, and Jose Orozco.

Fresco technique of mural painting utilizes water soluble paints and lime wash. Applying the mixture on large surface results in a wall painting. Once the mixture dries, the colors take shape. For millennia, another method known as the Marouflage technique has been in use.

Today, people appreciate murals even more, and the methods are different.

They now incorporate oil painting which is very popular. There are abstract paintings and trickster murals that are known as Trompe-l’oeil. The significant change came about through the works of Graham Rust and Rainer Maria in the 1980’s. In Europe, oil painting has taken center stage and is in private and public buildings.

Mural painting is revolutionary and proves that walls and ceilings do not have to be plain. Now, wall paintings can be shown by transferring the wall art into a poster paper canvas and then paste on a wall. The art or photographic image gives the illusion of a realistic scene on the wall.

History of mural painting techniques Fresco paintings are the earliest method used. It came from Italy and came from the word fresh. There are two categories of the art. Fresco is whereby you apply paint on plaster on the walls and ceilings whereas the Buon fresco technique, you paint in pigment and mix it with water on thin wet, lime layer of mortar or plaster. The wet plaster and the dye mix, and when it is dry, the reaction with air glues in place the particles of the pigment.

Once the process is complete, the painting can last centuries with the pictures looking fresh, and the color is brilliant. Fresco painting is on dry plaster, and therefore the pigment needs a medium like glue, oil, or egg that will fix the pigment to the wall.

Mezzo fresco is another technique that paints on almost dry plaster and came to be in the 16th century by Ignazio Pozzo. The pigment will drive into the plaster lightly and give impeccable murals. The mezzo fresco style of painting considerably took over the Buon fresco method.

Mural - Super Nurse!’ painted as an ‘ode’ to all healthcare professionals around the world

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