Eating out, dining in: Consumers want premium consumption occasions within the comfort of their own home Levels of disposable income are on the rise in India, and this is something that is shaping eating and drinking patterns. Consumers are seeking out higher quality food and drink, meaning that they are being more attentive to the ingredients used in products. Ultimately, consumers want the quality of out-of-home consumption occasions within their home. Like many trends, this is something that will have been intensified by COVID-19 and consumers not being able to visit foodservice channels as frequently. Such products will also appeal to consumers who either feel that they do not have enough time in the kitchen or do not like spending time in the kitchen – allowing them to have good quality food in a compromise-free manner. This is something that will drive demand for premium food and drink in the retail channel that matches the foodservice sector in terms of quality. Consumers will also want products that they feel help maximize personal relationships and facilitate them spending time with loved ones, especially as more emphasis is placed on this in the aftermath of the pandemic.
60%
of consumers in India say that they do not have as much time as they would like in the kitchen (2020)
29%
of consumers in India say that they do not like spending time cooking (2020)
43%
of consumers in India are willing to pay extra for products that have high quality ingredients (2020)
Regional consumer trend updates: India | 13
