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PACKAGE PROPOSAL
Information Zenith Bank is synonymous with the deployment of state-of-the-art technologies in bankng with the customer base mainly in corporate entities. Increasingly, this is widening to include the burgening retail sector for which this proposal is based on.
Objectives • To build Zenith Bank an expertly managed social media presence • To increase the Zenith Bank’s online brand awareness and brand authority. • To make Zenith Bank a visible and recognized online brand • To generate targeted website traffic. Recommended Social Networks
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ROI of Social Media What can Content Driven Social Media do for you? • Dramatically Increase traffic to your website • Create massive brand awareness • Allow you to build relationships with current and future customers • Highlight a great business • Turn your business into an industry rock star • Help you reach more potential customers • Show you long-term results How do we measure ROI? • BRAND AWARENESS AND REACH • WEB TRAFFIC • RELATIONSHIPS
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The Strategy - The 6-Month Plan We always try and operate on a 6-month strategy initially as a form of litmus test but also a model that consistently achieves the most amazing results. This involves the following process: Month 1: Inaugurate –set up and optimize the social media platforms you would like to use for your campaigns. Month 2 - 5: Establish &Foundation Building – Begin building your online audience and start connecting with them. We dedicate time to ensure all systems are in working.
Month 6 - 12: Hand over or Amplify & Innovate – We set up so you can takeover the management of your social network or by continuing with our services, we will start to position you as an industry leader in the area, and consider how best to utilize the grown audience. We also design campaigns with specific objectives – this will be covered a separate marketing plan
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Ideas Lab • We will create and/or optimise Facebook and Twitter accounts, • as these are the main social networks. • We will build a large targeted audience on Twitter and Facebook to begin generating great website traffic. • We will manage active and engaging Facebook and Twitter accounts, always encouraging interaction with your target market. • All of this put together should ensure a huge increase in brand awareness and brand authority, as well as a brilliant source of traffic to the website.
“Every month you will receive a statistics report that keeps you up to date with what has been achieved that month, and what we plan to achieve the following month.”
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Package 1 Social Media Management • Personal Social Media Manager • Your own personal manager who learns your business inside out. • Facebook Account • Monthly Facebook Posts: 28 • Each post is expertly designed to achieve your objectives. • Facebook Growth Level: Basic (1030 new likes) • We use Facebook advertising to build a targeted audience. • Twitter Account • Monthly Twitter Posts: 20 • Each post is expertly designed to achieve your objectives. • Twitter Growth Level: Basic (30-50 new followers) We will build you a large targeted audience using our specialist software. • Monthly Stats Report
• Be kept in the loop every month with what has been achieved on social media Content Marketing • Monthly Evergreen Blog Posts: 0 • An evergreen blog post is one that is always topical and searchable. • Monthly News Blog posts: 0 • Posts that are current and shows your company is in tune • Content Posting • We can actually post the content on to your blog on your behalf Optional Extras • Facebook & Twitter Start-Up: ¢399.99 (ex. VAT) • We can create and optimise brand new accounts for you. • Per Extra Account: ¢199.99 (ex.
VAT) • We can create and optimise accounts for other social networks too. • Social Media Acct Optimising: ¢149.99 (ex. VAT) We optimise all accounts for maximum success. • Basic Graphics: ¢299.99 per account (ex. VAT) We can create new basic graphics for your social accounts. • Premium Graphics: per quote. • Our graphics designer cancreate bespoke graphics for you
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Package 2 Social Media Management • Personal Social Media Manager • Your own personal manager who learns your business inside out. • Facebook Account • Monthly Facebook Posts: 28 • Each post is expertly designed to achieve your objectives. • Facebook Growth Level: Basic (10-30 new likes) • We use Facebook advertising to build a targeted audience. • Twitter Account • Monthly Twitter Posts: 20 • Each post is expertly designed to achieve your objectives. • Twitter Growth Level: Basic (30-50 new followers) We will build you a large targeted audience using our specialist software.
• Monthly Stats Report • Be kept in the loop every month with what has been achieved on social media Content Marketing • Monthly Evergreen Blog Posts: 0 • An evergreen blog post is one that is always topical and searchable. • Monthly News Blog posts: 0 • Posts that are current and shows your company is in tune • Content Posting • We can actually post the content on to your blog on your behalf Optional Extras • Facebook & Twitter Start-Up: ¢399.99 (ex. VAT) • We can create and optimise brand
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new accounts for you. Per Extra Account: ¢199.99 (ex. VAT) We can create and optimise accounts for other social networks too. Social Media Acct Optimising: ¢149.99 (ex. VAT) We optimise all accounts for maximum success. Basic Graphics: ¢299.99 per account (ex. VAT) We can create new basic graphics for your social accounts. Premium Graphics: per quote. Our graphics designer cancreate bespoke graphics for you
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Package 3 Social Media Management • Personal Social Media Manager • Your own personal manager who learns your business inside out. • Facebook Account • Monthly Facebook Posts: 28 • Each post is expertly designed to achieve your objectives. • Facebook Growth Level: Basic (1030 new likes) • We use Facebook advertising to build a targeted audience. • Twitter Account • Monthly Twitter Posts: 20 • Each post is expertly designed to achieve your objectives. • Twitter Growth Level: Basic (30-50 new followers) We will build you a large targeted audience using our specialist software. • Monthly Stats Report
• Be kept in the loop every month with what has been achieved on social media Content Marketing • Monthly Evergreen Blog Posts: 0 • An evergreen blog post is one that is always topical and searchable. • Monthly News Blog posts: 0 • Posts that are current and shows your company is in tune • Content Posting • We can actually post the content on to your blog on your behalf Optional Extras • Facebook & Twitter Start-Up: ¢399.99 (ex. VAT) • We can create and optimise brand new accounts for you. • Per Extra Account: ¢199.99 (ex.
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VAT) We can create and optimise accounts for other social networks too. Social Media Acct Optimising: ¢149.99 (ex. VAT) We optimise all accounts for maximum success. Basic Graphics: ¢299.99 per account (ex. VAT) We can create new basic graphics for your social accounts. Premium Graphics: per quote. Our graphics designer cancreate bespoke graphics for you
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Select your package and begin your journey to online success today!
info@africanewmedia.org