CORPORATE PROFILE
are everything.
Impressions mean everything.
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Experiences
DO YOU REMEMBER? You remember your Grandma’s delicacy from so many years ago. The aroma. The taste. You remember the dimples of that pretty girl from Kindergarten. You remember your first job interview and the goose bumps. Good or bad you will never forget. You REMEMBER. Not because it took your attention. But because you felt something. It stayed. It took a place - its own place – in your heart and mind. And that’s what Gr8mindz are all about.
OUR PHILOSOPHY The philosophy behind Gr8Mindz is amusingly simple – nothing is impossible take a step back from the full blown Bureaucratic big and ridiculously billing advertising agency, and put the focus back where it belongs- providing the client with fresh, original, creative and engaging solutions at amazing prices.
With the changing trends of consumer preferences and ever mounting competition in today’s markets, it naturally follows that the sure key to building trust in your brand is with advertising that is not only clean, smart and to the very point. It must be ENGAGING.
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brands have moved product that solves a who is ther
As an extension of your company, we work with you to help you understand and improve how people experience your brand. Because brands are really defined by how people experience them. And that’s where we come in. “Like no other, Experiences are the most relevant and most powerful advertising medium today.”
“Conformity is the jailer of freedom and the enemy of growth” - John f Kennedy -
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from being a need to a buddy with you.
WE are a team of young creative out of the box thinkers, and we pride ourselves with letting our work speak for itself so from a small product launch,a market storm , a sampling activation or a grand 2 or 3 day music festival we got you, whether were shooting a documentary or producing a 15sec radio commercial we got you And we approach each project as if
it were rocket science giving it the necessary attention. we are a young agency delivering big value experiences. We have the knowledge, resources, and creative power needed to build your brand.
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MEET OUR FOUNDER David Bossman A Passionate multi-talented gr8 mind, Creative Entrepreneur & Producer (audio-visual/Live Events) with over8 years of strong Events, Advertising and Audio-Visual Production experience, Leadership and management. Creative: Strong track record of outstanding ideas and concepts for the creative execution of designs, radio &TV ads, Product Launches, Brand Activations and TV Productions. Strategic: Understanding of market trends and the provision of innovative solutions for effective strategy implementation. Leader: Was a co-founding member and the main creative power behind brand E-VOLUTION INTERNATIONAL until Dec 2013(www.e-volutionint.net), Building a solid brand from ground zero to one of the leading Marketing Communications Agency in Ghana at the moment.
Having worked at Charterhouse as an Audio – Visual /Events Producer and later as Experiential Manager, handling activations in Liberia and Sierra Leone for western Union as well as countless number of nationwide Experiential Marketing campaigns for several multinational brands like coca-cola, MTN, TIGO,etc After 3 yrs Charterhouse, he co-founded E-volution Int with 4 other colleagues from Charterhouse, A move that took the industry by storm and by far a massive success. He started GR8 MINDZ in April 2013 to provide exclusive creative Brand Experience Solutions SKILLS SUMMARY Creative ideas , Brand Development, Marketing Campaigns, Events, Brand Activations, Experiential Marketing, Radio & TV Productions.
Kingsley Agyekum – Office / Finance Manager Edina Kpobi – Interactive Design Gerald Boateng – Copy writer
Reindolf Ofosu Events & Client Service Exec
Edem Smith General Manager
A DAY IN THE LIFE OF A GR8MIND What we do
Our capabilities span all the media required to deliver powerful and effective brand experiences. BRANDING - Corporate identity - Corporate stationery - Interior office branding - Outdoor branding - Signage - 3D pylons - Corporate souvenirs
EVENTS - Product Launches - Corporate Events - End of year Celebrations - Award Shows - Road Shows - Street Activations - Loyalty Promotions
PRODUCTION - Radio &TV Productions - Documentaries - Corporate Training Video’s - Print Production
ADVERTISING - Radio/TV/Press/Outdoor - Design - Digital & Social Media
DIARIES OF THE GR8 MINDZ Our Work
Union Savings and loans After a new management took over the helm of affairs at union savings and loans which is one of the oldest non-bank financial institutions in the country. There was the need to revitalize and refresh the brand and that’s where we came in, with the mantra to become a bank in the shortest possible time we had to upgrade the look and feel of the union brand both internally and externally, as well as relaunched their operations within the Golden triangle (accra, Kumasi takoradi) Today every banking hall of USL from Ashaiman to dome to Tarkoradi, Kumasi etc as compared to other non-bank financial institution welcomes you with
a fresh state of the art vibe. We also branded their innovative Omni Banking kiosks which are set to trail blaze the concept of peoples banking or bringing banking closer to the people. Apart from Branding we consult for Union Savings and Loans in the area of Events Management, Radio & TV Productions and Creative Services
Lazer sardines/baked beans/ Mackerel Lazer sardines/baked beans/mackerel The story of the Lazer range of products is an interesting one and similar to the perfecto one with giants in the fast moving consumer goods industry like gino, sultana, bella who are screaming all over the place with billboards, radio& TV ads, press ads etc. it was definitely going to be a tall order to break into the market without having a huge budget. With a very small Budget we embarked on another David and Goliath episode this time using the Lazer’s strongest point…. its taste!! We embarked on a wet sampling sales activation in the markets adopting the “taste no lie” approach… And the results were amazing we sold cartons and cartons and cartons and up to date were still selling containers without any above the line advertising. Taste no lie!!!!!
Perfecto Instant Noodles David vs goliath II In a market where the Indomie was a 1st and giant leader in the noodle food segment, we had to put a strong feet down. Our situation was not helped by the fact that we didn’t have a budget to start with. With their emphasis on kids and making them grow, we hit the street to find out what folks actually thought of noodles. And we realized that the best noodles are made in specific outdoor fast food joints, which is patronized by all age brackets. We had our insight! We went on to do outdoor activations based on this “trade secret”. We added a television ad laced with humour. Today, we have our market share. Client is happy. Competitor is scared.
SOCIAL MEDIA MARKETING Social Media gives you a more direct path of contact between you and your market. Having a strong “social network” also allows you to communicate effectively with existing and potential users. In a way it creates a link between person to person interaction and person to technology interaction
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• In other words a good social media marketing campaign translate to: • • •
Individuals blogging about your company/product. Major blogs blogging about your company/product. Individuals sharing your content on Facebook through likes, shares, commenting etc and pushing it through
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their feeds to others. Individuals tweeting about you on twitter and then others following suit, your story constantly getting retweeted all over twitter and then the twitter followers posting more stories about it on Facebook. Content being pushed to sites like Digg and Reddit. Press (If your content, promotion, campaign is great it can get featured on sites like AOL, Yahoo, Techcrunch, Mashable & other blogs or major news sites). Your content being pushed around the internet and linked back to you so much so that it has an effect on your SEO’s (See Point 8 on Search Engine Optimisation).
Integrate Social media is not an end unto itself. It MUST be integrated and work hand-in-hand with all your other marketing and PR initiatives which should be continued to reach all your marketing touch points and your ultimate success. These can include: • • • • • • • • •
Email Marketing and growing your email list Search engine optimization Event marketing (speaking and networking) Direct Mail Online ads (Google Adwords) Print display ads Sponsorships Mobile Marketing Radio/TV Ads
You ready?
Let’s take to flight!
WHERE TO FIND A MIND THAT’S REALLY GR8? Gr8 mindz are scattered everywhere on the globe but the permanent home address for the Greatest Minds is 386/4 Additrom Link, Official Town Adabraka P,o. box os 1929 osu Accra We look forward to meeting you. Call us. Gr8mindz think Alike