Dakota Off The Ave. by Wesner Fleurima

LUXURY LIVING IN DELRAY BEACH

DEVELOPMENT SALES & MARKETING PROPOSAL presented by

Home Made Real Estate Cannatelli Builders & Silberstein Architecture

prepared for

Blake@HomeMadeReal.com +1.561.275.6795 www.HomeMadeReal.com

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the CONTENT —

1.0 THE PLAYERS 1-2 3-4 5-6

CANNATELLI DEVELOPERS & BUILDERS SILBERSTEIN ARCHITECTURE HOME MADE REAL ESTATE

2.0 THE PROJECT 7 8

DAKOTAS OFF THE AVE. LUXURY LIVING

3.O THE STATS 9 10 11 12 13

DEMOGRAPHICS POPULATION STATS EMPLOYMENT STATS COST OF LIVING PSYCHOGRAPHICS

4.0 COMPARABLE SALES 14 15-18

SUGGESTED LISTING PRICE COMPARABLE LISTING SHEETS

5.0 THE HOME REAL PROMISE 19 20-25 26-27

WHY HOME MADE REAL OUR SERVICES OUR REACH

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the PLAYERS — 1.0

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the players —

CANNATELLI DEVELOPERS & BUILDERS In the fast paced world we live today it is hard to find a company that has an impeccable reputation based on professional skill and knowledge, coupled with a strong ethic, honesty and integrity which is implemented in every phase of their business protocol … Welcome to the world of Cannatelli developers and builders.

The principals of Cannatelli developers, Edward Cannatelli and Frank Pesce have a combined successful experience of over 30 years in both residential and commercial design and development and have been a leading premier developer in south Florida for over 3 decades. Collectively, they have developed both luxury communities as a featured builder along with developing their own signature projects.

• • • • • • •

INTEGRITY ETHICS HONESTY KNOWLEDGE PERFORMANCE SERVICE EXPERIENCE

It is no mistake that the words used above describe perfectly who CBI is, how we operate, and work with our clients every day.

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WE PROVIDE QUALITY WORK AT FAIR PRICES ON TIME The building division of Cannatelli developers represents and maintains a high level of professional standards in both design and construction management while delivering projects on time, all of which delivers the final result of excellence to their clients. In addition Cannatelli developers has their own financial fund which ensures the firm’s financial strength and stability needed to deliver such luxury projects.

COMMERCIAL & RESIDENTIAL PROJECTS BY CANNATELLI DEVELOPERS & BUILDERS

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the players â&#x20AC;&#x201D;

SILBERSTEIN ARCHITECTURE Founded by Jeffrey Silberstein, AIA in 1989 and specializing in modern residential architecture, Silberstein Architecture is a full service architecture, interior design and design-build firm located in Delray Beach, FL. We are licensed architects and general contractors in the state of Florida and have completed numerous projects throughout South Florida and the Caribbean. Three influences that drive design are the clientâ&#x20AC;&#x2122;s program, budget and site, and by listening to our clients, we ensure they get a design that works for their lifestyle. Of these three influences, it is the site/location/space that is most important. Each site/location/space speaks differently. The goal is to create a design that once completed feels that it belongs, as if it was always there.

Sea Ranch Lake

Design & Build | 2015 by Silberstein Architecture

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DESIGN & BUILD BY SILBERSTEIN ARCHITECTURE

The result of this philosophy is that no two of our designs are alike. Our role is to create architecture that provides high-design, affordability, customization and energy efficiency. We strive for simplicity, clarity and timelessness in our work. In the end, if we are able to create transcendent spaces that uplift the human spirit, then we have made a difference.

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the players â&#x20AC;&#x201D;

HOME MADE REAL ESTATE Home Made Real Estate is a boutique real estate and strategic branding and marketing firm based out of Delray Beach FL, with additional offices in Palm Beach Gardens, FL. The firm has a reputation of being dedicated to providing creative sales and marketing solutions. We specialize in luxury townhome sales, waterfront properties, new construction, commercial development and other residential real estate. Home Made Real Estates Marketing art, design and sales team is headed by experienced project managers, art directors, web developers, graphic designers and sales associates whose previous high profile clients include, Nike, Converse, Pony, Aquaphor Healing Ointment, Arizona Beverages, Government Contractors and Dwyane Wade.

CO-FOUNDER BLAKE ANTHONY

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BLAKE ANTHONY PAPALIA Blake Anthony Papalia, is an experienced Real Estate Broker, certified luxury property specialist, certified propertymanagement specialist, commercial broker and certified investor agent specialist with a knack for big ideas and a passion for creative solutions. After years of negotiating and selling real estate, developing marketing and advertising campaigns, and building the firm's brand as a leading and respected name in the community, Blake has earned the opportunity to work with clients such as surgeons, Fortune 500 executives, investors, local business owners, and U.S. military veterans. Blake has also proven himself by listing and selling directly to the blackstone group, which is the largest investor in leveraged buyout transactions over the last decade. Blackstone's acquisitions department continued to seek out Blake for the purchase of additional properties throughout the county due to their positive and pleasant experience trusting Blake as a local expert. Additionally, Blake has been recognized for record breaking sales on the same street as the projected Dakota luxury townhome development, shattering the localprice ceiling in less than 48 hours on market, and to this day remains the highest sold home in Village Grande. Present Day, Blake is extremely excited to work alongside and co-broker with the Cannatelli Builders, one of the most respected industry leaders in design and construction, as well as Silberstein architecture, a local Delray Beach based award winning architectural firm.

Home Made Real Estate will bring the â&#x20AC;&#x153;Dakota Off The Aveâ&#x20AC;? project to life by combining forward-thinking direction, innovative strategies and visual storytelling.

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the PROJECT —

For more more info info call call us us today today For

561.275.6795 || Or Or visit visit www.DakotaOffTheAve.com www.DakotaOffTheAve.com || © © all all rights rights reserved. reserved. || 561.275.6795

DAKOTAS OFF THE AVE. â&#x20AC;&#x201D;

EXCLUSIVE DELRAY BEACH LIVING This is truly a sophisticated oasis in the center of the city off the prestigious Atlantic Ave. Private, lush landscaped grounds surrounded by outdoor seating areas and pool with spouting water features. Volume interior spaces with quality finishes and appointments set Delray Modern apart! One spectacular unit that is 4,800sf and 2 fabulous units that are 4,000 total sf living space, 3804 sf under air plus 469 sf undercover & 503 sf garage.

This Exclusive Development consists of three stunning homes designed in the modernist style by award winning architect Jeffrey Silberstein and the Cannatelli Builders. - Completion anticipated for spring of 2017.

BAUHAUS DUPLEX

Design & Build | 2015 by Silberstein Architecture

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luxury LIVING —

Delray Beach is an amazing pedestrian friendly beach community with an abundance of shoppers, diners and new residents that have flocked to downtown Delray Beach and has attracted the attention of developer’s. The city revitalized its downtown after several decades of dedicated effort by local officials and its community redevelopment agency. Atlantic Avenue has drawn more national tenants and successful restaurant groups, which has drastically increased rent prices and the desirability of the area. Several recent apartment buildings quickly filled up. Recent property sales have set new high benchmarks of value with future development plans to build retail, apartments,hotels, a movie theater, and professional offices in the seaside city. -South FL Biz Journal article

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the STATS —

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561.275.6795 || Or Or visit visit www.DakotaOffTheAve.com www.DakotaOffTheAve.com || © © all all rights rights reserved. reserved. || 561.275.6795

DEMOGRAPHICS

â&#x20AC;&#x201D; DELRAY BEACH DEMOGRAPHICS PROFILE From Local MLS Data:

Statistic

Delray Beach

Florida

National

Population

62,828

19,361,792

314,107,084

Population density (sq. mi)

3,946

351

Median age

45.5

41.2

37.4

Male/Female ratio

1.0:1

Married (15yrs & older)

48%

54%

55%

Speak English

73%

72%

79%

Speak Spanish

20%

13%

From U.S. Census Data

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POPULATION STATS —

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EMPLOYMENT STATS â&#x20AC;&#x201D;

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COST OF LIVING — Index

Delray Beach

Florida

NAtional

Index

Delray Beach

Florida

NAtional

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PSYCHOGRAPHICS â&#x20AC;&#x201D;

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Comparable Sales —

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SUGGESTED LIST PRICE â&#x20AC;&#x201D;

$1,950,000 for the two 4,000 sf units. $2,300,000 for the larger front 4,800 sf unit. Suggest $480.00 per sq. ft. Supporting Comps:

SUPPORTING COMPARABLE SALES:

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EXCLUSIVE LUXURY LIVING IN DELRAY BEACH

RECENTLY SOLD FOR $488.90 SQ

$1,410,000 | OCT. 2016 Features • • • •

3 Bedrooms 2 Bathrooms 1 Half Baths 2,884 Sqft

MLS #RX-10253763

1409 ESTUARY TRAIL DELRAY BEACH FL, 33483 Unique opportunity in The Estuary! This unit was completely rebuilt in 2014 by LF Style Homes and renowned designer P&H Interiors. Construction included demolition to the block walls, new floorplan, electrical, plumbing, cabinets, bathrooms, and all finishes. Modern / Contemporary interior and exterior patio with spectacular spa and marble pavers. One of the best intracoastal views from the lake! This unit is being offered turnkey with all designer furniture and built-ins included.

BLAKE

PAPALIA

mobile:

office: email:

MORE INFO

BROKER

407. 233.5778 561.275. 6795 blake@homemadereal.com

www.DelrayModern.com ALL information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker[s] nor BROKERAGE shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

EXCLUSIVE LUXURY LIVING IN DELRAY BEACH

RECENTLY SOLD FOR $476.34 SQ

$1,335,682 | MAY. 2016 330 NE 7TH AVENUE DELRAY BEACH FL, 33483

Features • • • •

MLS #RX-10096720

3 Bedrooms 3 Bathrooms 1 Half Baths 2,804 Sqft

This is truly a sophisticated oasis in the center of the city. Private, lush landscaped grounds surround outdoor seating areas and pool with spouting water feature. Volume interior spaces with quality finishes and appointments set Delray Modern apart! 3,776 total sf living space, 2804 sf under air plus 469 sf under cover & 503sf garage. This exclusive development consists of four stunning homes designed in the modernist style by award winning architect JeffreySilberstein.

BLAKE

PAPALIA

mobile:

office: email:

MORE INFO

BROKER

407.233.5778 561.275.6795 blake@homemadereal.com

www.DelrayModern.com ALL information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker[s] nor Home Made Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

EXCLUSIVE LUXURY LIVING IN DELRAY BEACH

RECENTLY SOLD FOR $518.63 SQ

$1,600,000 | APRIL 2016 1012 BAY STREET DELRAY BEACH FL, 33483

Features • • • •

MLS #RX-10196842

3 Bedrooms 2 Bathrooms 1 Half Baths 3,085 Sqft

In a tropical setting just steps to the sea, this striking townhome enjoysserene landscapes and an abundance of seclusion. An Ironwood Properties creation, this spacious unit offers a pavered drive leading to a two-bay garage. A gated courtyard offers an idyllic location for quiet contemplation while a pavered patio wraps around a resort-style heated splash pool. Some other highlights include a built in Lynx grill, impact glass windows throughout excluding French doors which have shutters. Beautifully appointed to perfection.

BLAKE

PAPALIA

mobile:

office: email:

MORE INFO

BROKER

407.233.5778 561.275.6795 blake@homemadereal.com

www.DelrayModern.com ALL information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker[s] nor Home Made Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

EXCLUSIVE LUXURY LIVING IN DELRAY BEACH

RECENTLY SOLD FOR $453.55 SQ

$1,250,000 | APR. 2016 326 NE 7TH AVENUE DELRAY BEACH FL, 33483 This is truly a sophisticated oasis in the center of the city. Private, lush landscaped grounds surround outdoor seating areas and pool with spouting water feature. Volume interior spaces with quality finishes and appointments set Delray Modern apart! 3,776 total sf living space, 2804 sf under air plus 469 sf under cover & 503sf garage. This exclusive development consists of four stunning homes designed in the modernist style by award winning architect JeffreySilberstein.

MLS #RX-10096720

3 BEDS | 2,756 SQ.FT | 3.5 BATHS BLAKE

PAPALIA

mobile:

office: email:

MORE INFO

BROKER

407. 233.5778 561.275. 6795 blake@homemadereal.com

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luxury town homes —

delray beach florida presented by

For more more info info call call us us today today For

WHY HOME MADE REAL? — • • • • • •

Seasoned Experts in Sales Strategy and Branding Identity Proven Track Record Top designers, marketing art and branding experts, all in house We offer efficiency and value: The big firm look without the big firm price Superior level of service and responsiveness. Strong negotiations

KEY BENEFITS OF WORKING WITH US ARE • • • • •

Latest and most powerful real estate technology available Innovative marketing strategies through multiple channels The most current market research Proven marketing and sales strategies Friendly and Knowledgeable service

FOCUS As a team focused entirely on sales and identity, we concentrate on our clients essence, their reason for being. By working with Home Made Real Estate, clients find they are better able to articulate: • • • •

Who they are What they do Why they are better How to successfully integrate their vision with reality

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OUR SERVICES —

AND HOW WE MARKET Our services all stem from one simple goal: To increase appreciation and enthusiasm for our clients in a way that creates a preference, or commands a premium for their properties and developments. Within every development there is a compelling vision. Our passion lies in revealing these visions and bringing them to life every time the thought of luxury property engages a consumer. Our work balances strategic rigor with elegant execution across a wide range of disciplines. As a experienced and dynamic creative sales and marketing firm, we are able to provide solutions that are tailor made to fit our client's individual taste and needs. Home Made Real Estate was born of a desire to provide their clients with marketing and sales solutions that are not bound to anyone discipline. We provide the following Market Research: • Demographic & Psychographic Research • Local Market Analysis • Comparable Sales

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OUR SERVICES CONTINUED —

WE PROVIDE THE FOLLOWING MARKET RESEARCH • Demographic & Psychographic Research • Local Market Analysis • Comparable Sales

MARKETING BUILDING BLOCKS 1. COMMUNITY LOGO DEVELOPMENT: $350.00 1. Design Brief 2. Research and reference 3. Sketching and conceptualization 4. Presentation and Review 5. Revisions and Edits 6. Final Design

2. ESTABLISH BRAND IDENTITY GUIDELINES: $100.00 Included with Logo Development 1. Voice 2. Master Development Logo 3. Proper & Improper logo usage 4. Clear space 5. Brand Colors 6. Typography 7. Development Voice 8. Development Taglines 9. Supporting Elements

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3. PHOTOGRAPHY: $TBD 1. Renderings - provided by architect - not included in price 2. Floor Plans - provided by architect - not included in price 3. Aerial Drone photos and videos 4. Still images 5. Slideshows and videos 6. Virtual tours 7. Photos of Stakeholders

4. BRANDED COLLATERAL: $1,000.00 SECURE THE FOLLOWIING INFORMATION • • • • •

Information about the Developer Information about the Properties for Sale Available Units Available Floor Plans Available Upgrades

DEVELOP THE FOLLOWIING MARKETING PIECES 1. Flyers 2. Brochures 3. Direct Mailers/Postcards 4. Real Estate Publications 5. Newspaper & Magazines (Local and National)

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OUR SERVICES CONTINUED â&#x20AC;&#x201D;

WEB PRESENCE: $3,000.00 A. Planning and Analysis 1. Webpage Framework design 2. Functionalities and features 3. Testing and Fixing Bugs 4. Website Launch 5. SEO & Ad placement B. Dakota Developments own Branded Website 1. Online Brochures 2. Landing Pages 3. Lead Capture & Funnels 4. Virtual Tours 5. Property Videos

SOCIAL MEDIA PRESENCE: $300.00 BRANDED FACEBOOK PAGE 1. Branded Cover Image 2. Branded Profile Image BRANDED TWITTER PROFILE 1. Branded Cover Image 2. Branded Profile Image BRANDED INSTAGRAM PROFILE 1. Branded Profile Image Exposure to over 900 local, national, and world wide real estate websites in over 100 different countries and languages. 1. South Florida MLS Entry

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SOCIAL MEDIA CONTENT & PUBLICATIONS: $TBD 1. Research target audience 2. Keyword and Hashtag research 3. Ideas and campaigns 4. Design of post and copy of Curated Content 5. Publishing of post and copy of Curated Content 6. Promotion - social media advertising budget 7. Calendar of Broker Open houses, construction benchmarks etc. 8. Outreach to industry influencers 9. Engagement and Interaction of followers

DRIP CAMPAIGN: $TBD A.) Coming soon sneak previews, teasers. Some campaigns that we have in mind are: Drip campaigns for both email and publishing 1. News alert - new construction planned for the area 2. News Alert - Approval Granted 3. Pre-construction sales begin 4. Construction begins - benchmarks - ground broken etc 5. Mid Construction Sales/Pricing/Incentive's 6. Construction Phases completed alerts 6. End of construction sales/pricing/incentives/Broker Open 7. Construction Finished alert 8. Post construction sales/pricing/incentive's/Broker Open

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Sales Strategy —

1. Reach the Right Consumers 2. Deliver Superior Value 3. International Sales strategy 4. Pre-Construction Sales Presentations 5. Local Sales Office 6. Post Construction Sales 7. Bi-lingual sales team 8. Coordinating home inspections, appraisals, and closings 9. Buyer qualification process 10. Purchase & Sale contract preparation and review

BROKERAGE SALES COMMISSIONS FEES 6% of the gross sales price of each unit. • 3% to Home Made Real Estate • 3% to Broker representing the Purchaser .

ONLINE MARKETING BUDGET: $1,250 • • • •

PER MONTH IS RECOMMENDED

$350/mo social media advertising budget for new impressions $150/mo social media advertising budget for re-targeting ads. $500/mo search engine advertising budget for new impressions $250/mo search engine advertising budget for re-targeting ads.

Because consumers experience luxury real estate through a myriad of touch points, we sell, design, and execute campaigns that ensure each consumer interaction is a full and satisfying expression of the development and property they are looking for.

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OUR REACH â&#x20AC;&#x201D;

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luxury town homes —

IN DELRAY BEACH

YOUR DREAM HOME MADE REAL

2401 PGA. BOULEVARD

PALM BEACH GARDENS, FL 33410

DAKOTA OFF THE AVE. DEVELOPMENT SALES & MARKETING PROPOSAL

By Real Estate Professionals You CanTrust.

561 • 275•6795 www.HomeMadeReal.com

301 W. ATLANTIC AVE. SUITE 5 DELRAY BEACH, FL 33444

presented by

Home Made Real Estate prepared for

Cannatelli Builders & Silberstein Architecture