MUSIC PREPERATORY SCHOOL E S T D . M M X I I
SPRING // 2012 CITY COLLEGE OF NEW YORK T H E
H E A V Y
S O U N D
P R E P . C O M
MUSIC PREPERATORY SCHOOL E S T D . M M X I I
An all encompassing 10 sessions course which will include: Mixing, Scratching, Blending, Music Theory & Business and Finance. Due to an overwhelming demand, we will begin classes in Fall 2013!!! Classes will be taught by accredited college professors as well as industry professionals like Q-Tip, Talib Kweli, Statik Selektah & Afrika Bambaataa. Courses will be offered at the City College of New York and The Schomburg Center.
TURN YOUR PASSION INTO A CAREER!
SPACE IS LIMITED SO REGISTER
TODAY! 3
The Heavy Sound™ is a popular culture brand, active in the area of the arts and entertainment. We are a creative-collective of accomplished artists and entrepreneurs, who develop fresh new sights, sounds and sub-cultural experiences. We are committed to being thought leaders among our peer group, as we develop high quality goods, which aim to creatively inspire a discerning audience. We seek to encourage a 'feel-good' attitude and promote an 'authentic' life of leisure in everything we do. Working closely with some of Music's (+Film, Fashion & Design's) most recognized and emerging talent, The Heavy Sound™ has been afforded the opportunity to engage in innovative endeavors along side of today's top talent. Recently, The Heavy Sound™ was awarded the privilege of introducing to the mainstream – a premiere screening, and directorial debut, to honor music icons A Tribe Called Quest – the documentary entitled “BEATS, RHYMES & LIFE, the travels of A Tribe Called Quest”. This highly-anticipated auto-biographical film has been over two years in the making and garners the support of Hollywood and the Music Industry’s most notable players.
4
STATIC SELECTAH
AFRIKA BAMBAATTAA
TALIB
KWELI
Classes will be taught by accredited college professors as well as industry professionals like Q-Tip, Talib Kweli, Statik Selektah & Afrika Bambaataa.
FALL SESSIONS
REGISTER The Heavy Sound™, a premiere music/lifestyle brand, embraces a mission to showcase, classic, vintage, and emerging music from new and established artists, deejays and musicians, is introducing a DJ Workshop. With this course you will learn from music's icons and in two locations. The description entails, equipment and the function of eachmachine. Utilizing effective scratching, timing, operating Serato, Traktor Scratch Pro, CDJ's and vinyl mixing consoles. Learning, reading and understanding agreements and contracts cultivating and capitalizing on funding to be lucrative. Having a manager, understanding their functions, copywriting your logo and building your brand. FALL SESSIONS // 10 Sessions - $559 At The City College of New York
SESSION
ONE
HISTORY OF THE DJ Learning how this art form was started, you will be given the history of the pioneers through a short film. A guest speaker continuing the dialogue where the film leaves off. You will be given direction on the gear you will be using and their functions. You will also be introduced to learning how to be a business owner.
MUSIC PREPERATORY SCHOOL SESSION
TWO
SOFTWARE DRUM MACHINE MIXERS You will learn basic music theory, song structure, fundamentals of Abelton live software giving you a broad spectrum of the different mediums used to play music. Lessons in analog vs. digital era, calculating BPM's (beats per minute), warping and time stretching, multi-tracking, beat structure, plug-ins and effects and why it's critical in keeping the momentum going. Class Outline • Analog vs. Digital • Serato Program • Gear set up • Understanding and calculating BPM's (beats per minute) • Music Theory
MASTER THE
1’S&2’S
MIX
MASTER
DJ C A S S I DY SPECIAL INVITED GUEST SPEAKER
1’S&2’S
ROCK THE CROWD
SESSION
THREE
INTRO TO BUSINESS ENTERTAINMENT This class will be dedicated to learning the business side that's important to your financial success. You will learn how to read requests, negotiate contracts and agreements. What management functions should entail. The importance of having an entertainment attorney available . You will learn to understand the importance of saving and having a financial advisor. Class Outline • Finance • Contracts/Agreements • Basics to management functions • Entertainment attorney
SESSION
4
SCRATCH CLASS / BASICS TO MIXING This session will touch on the different classifications of music. You will learn how to blend music using different genres. Styles of scratches like stab, chirp, transform, flare and other patterns will be in detail. Utilizing basic turntables techniques like looping and drumming, beat juggling, timing, syncopation, and combinations will be taught. You will also learn how to market and brand building yourself. Class Outline • Blending music • Cross Genre mixing • Styles of scratching • Basic turntables techniques • Looping and drumming • Branding yourselfk
“HEAVY SOUND FOR AN ESPIRING
PREP IS THE BEST PLACE DJ TO HONE THEIR SKILLS!” - TA L I B K W E L I SPECIAL INVITED GUEST SPEAKER
SESSION
FIVE
MARKETING YOURSELF This will be an accelerated session on marketing yourself and your craft. Utilizing social media like Facebook, YouTube, Twitter, etc. and learning how to have professional pages. Class Outline • Marketing basics • Networking • Presentation
SESSION
SIX
BUILDING YOUR MUSIC LIBRARY // ADVANCED MIXING Knowing how and what to look for when troubleshooting. Learning frequency channels for the microphone and monitors also patching (plug-ins) wires correctly. Being certain your gear is functioning properly before a performance. Class Outline • Building your music library • Categorizing songs making your playlists • Songs that complement each other • Transitioning from one other DJ to create a full set • Sound adjustment levels
3
SESSION
SEVEN SHOWCASE YOUR TALENT/CLASSROOM SETTING With the summarization of prior lessons you will showcase your work in front of the class. Class Outline • Summarization of lessons in classroom • Quiz
4
MUSIC PREPERATORY SCHOOL E S T D . M M X I I
MUSIC PREPERATORY SCHOOL SESSION 4 - Scratch Class/Basics to Mixing
// (FALL 2013)
at The City College of New York This session will touch on the different classifications of music. You will learn how to blend music using different genres. Styles of scratches like stab, chirp, transform, flare and other patterns will be in detail. Utilizing basic turntables techniques like looping and drumming, beat juggling, timing, syncopation, and combinations will be taught. You will also learn how to market and brand building yourself.
CLASS OUTLINE • Blending music • Cross Genre mixing • Styles of scratching • Basic turntables techniques • Looping and drumming • Branding yourselfk
“THE HEAVY SOUND - M O O N M E H TA CO FOUNDER
PREP!”
“HEAVY SOUND IS
THE GREATEST!” - TA L I B K W E L I SPECIAL INVITED GUEST SPEAKER