FSAE Source - January/February 2013

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january/february 2013

Can Nonprofits Justify Not Planning?

How to Boost Employee Morale Turn to page 8 to find out

Avoiding Employment Law Pitfalls: Tips for Association Employers

FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES 2410 Mahan Dr., Suite 2 Tallahassee, FL 32308-5302 Change Service Requested

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WHAT’S INSIDE

SOURCE MAGAZINE: THE OFFICIAL PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES JANUARY/FEBRUARY 2013

Workplace Issues, HR and Administration

Avoiding Employment Law Pitfalls

10

Tips for Association Employers

By Robert J. Sniffen Founder, Sniffen & Spellman, P.A.

8

How to Boost Employee Morale

Employees worry about their jobs, and resources for raises and promotions are scarce. This leads to low employee morale, and when morale is low the grumbling begins.

By Robert C. Wicker President, Red Oak Training & Development

Buyer’s Guide...................... 20

Can Nonprofits Justify Not Planning?

The response continues to amaze me when I ask audiences of nonprofit leaders to indicate how many do strategic planning, have an annual action plan, or make time to plan out the projects and activities which are critical to their success.

Lawsuits against employers under various federal and state laws have steadily increased over the past decade. The time and expense to defend a lawsuit filed by a current or former employee can cripple an employer and lead to a loss of productivity and morale, bad press and other negative consequences.

Chairs’ Corner....................... 5 From the Top...................... 14

FEATURES 6

IN EVERY ISSUE

Properties Special Section.... 22 People, Places & Things...... 24 New Members..................... 25 Foundation Contributors.... 26 2013 Calendar.................... 26

Network

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By Hardy Smith Consultant, Author and Speaker

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Save Valuable Time and Money

When Planning Your Next Meeting

By Lisa Chamberlain, CMP, Tampa Bay & Company

Postmaster: Send address changes to: Association Source, 2410 Mahan Dr., Suite 2, Tallahassee, FL 32308-5302. Periodical postage paid at Tallahassee and additional offices. Copyright ©2013 FSAE This publication may not be reproduced in whole or in part without written permission. association source is published 6 times annually. Phone: 850-222-7994; Fax: 850-222-6350; E-mail: fsae@fsae.org; FSAE Online: http://www.fsae.org.

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16 FSAE’s Holiday Luncheon 17 Think Tank White Paper 19 Wellness in the Workplace

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SOURCE • JANUARY/FEBRUARY 2013

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

CHAIRS’ CORNER Looking Forward, Looking Back

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From John Ricco, CAE Chief Staff Executive, Partners in Association Management, Inc. & Chair of FSAE’s Board of Directors

s we begin the New Year, it is a good time to reflect upon where we’ve been and where we’re headed. 2012 was a great year for the Society and 2013 and beyond looks very bright!

There was a flurry of activity in 2012, too much to cover in detail, but we’ve had some great regional meetings around the state, an outstanding Annual Conference, a first time holiday charity drive, a fiscal year-end that contributed to FSAE’s reserves and much more.

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We’ve also got a significant number of initiatives in progress that will pave the way for 2013: Education: We are about to unveil a new educational program that will provide a very useful and innovative staff development tool for all of our members. Keep your eyes and ears open in late Q1 or early Q2 for the big announcement.

Meetings and Events: Our Annual Conference and Education Committees and subcommittees have been very active and have an outstanding conference planned for July 10-12 in Tampa at the Tampa Waterside Marriott! In addition there is a full slate of Meet and Greets, Executive Series Luncheons, CEO retreats and more. Please be sure to check out the full calendar of events on fsae.org.

Scholarships and Awards: You all know the importance of recognizing current and future leaders and the nominations will be underway for FSAE’s scholarships and awards in the spring. Please be sure to nominate your colleagues for Associate of the Year, Executive of the Year or Rising Star. As the “association of associations,” our recognition of the best in the business shows our commitment to developing and recognizing talent in the association community. In addition, Marriott provides significant scholarship funding for the professional development of our members. Encourage your staff and coworkers to apply for these scholarships.

On behalf of the Board, Deanna and our staff, I thank you for your commitment to the Society and the members we serve. It is a pleasure serving you and working with the FSAE family.

I wish you all a fruitful and productive 2013!

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

by Timothy Bell Director of Account Development – Worldwide Sales, Hyatt Hotels & Resorts & Chair of FSAE Foundation Board of Trustees

ith the close of 2012 and the arrival of 2013, this is always a good time to stop and reflect on what has been and will be in the coming year.

2012 saw the departure of two stellar Ambassadors for FSAE: Teri Carden and the retiring Ann Hewes. Both of these FSAE and FSAE Foundation team members brought so much energy and expertise to their roles. They are sorely missed.

Both the Foundation and FSAE also had some mid-life challenges with some of the programs that have been offered. We experienced a few cancellations of events due to a lack of participation and a lack of sponsorships. The Foundation is working hard into 2013 to ensure that we are providing You, our members, with the most relevant and topical “must attend” events possible!

The Foundation also launched and will begin to market new ways that our members can invest in the future of FSAE and the programs and services offered through the FSAE Foundation.

The newest two opportunities include revamped donor levels and our Planned Giving Campaign.

The 2013 Donor levels are as follows: • Investor: up to $100 • Altruist: $101 - $250 • Champion: $251 - $500 • Steward: $501 - $750 • Benefactor: $751 - $1,000 • Visionary: $1,001 and higher The Foundation Endowment/Planned Giving includes the following: • Remembering the FSAE Foundation in Your Last Will and Testament • Remembering the FSAE Foundation through - appreciated Securities, Gifts of Real Estate, Individual Retirement Account, existing Life Insurance Policy, new Life Insurance Policy Further details on all of these avenues to donate and the enhanced benefits are located on the FSAE.org web site.

Please visit, review and consider if one or more of these options might be a good way for you to invest in the Association Professions’ Future.

The mission of the FSAE Foundation is to support education, research, professional development, publications, and public relations efforts for the association management professional.

JANUARY/FEBRUARY 2013 • SOURCE

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ch, FL

Source

By robert j. sniffen Founder, Sniffen & Spellman, P.A.

Publisher: Florida Society of Association Executives 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302 contact numbers: Phone ........................ (850) 222-7994 Fax ............................ (850) 222-6350 Toll Free .................... (800) 203-5408 E-mail ........................... fsae@fsae.org Website ......................... www.fsae.org President/CEO: Deanna Menesses, CAE deanna@fsae.org; (850) 702-0943 Director of Education and Events: Summer McKanstry summer@fsae.org; (850) 702-0942

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Director of Membership and Development: Hester Ndoja, CAE hester@fsae.org; (850) 702-0944 Marketing, Communications and Technology Manager: Adrian Amos adrian@fsae.org; (850) 702-0946 Editor: Adrian Amos adrian@fsae.org; (850) 702-0946 Advertising Sales: Sue Damon, (850) 926-3318 suedamonmarketing@gmail.com Graphic Design: Kim Campbell, Graphic Visions kim@graphic-visions.net; (850) 561-0491 Printer: Boyd Brothers Kathy Ford (850) 510-6665 kathyford@boyd-printing.com Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

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SOURCE • JANUARY/FEBRUARY 2013 Lisa White Greensboro, NC

Avoiding Employment Law Pitfalls: Tips for Association Employers

L

awsuits against employers under various federal and state laws have steadily increased over the past decade. The time and expense to defend a lawsuit filed by a current or former employee can cripple an employer and lead to a loss of productivity and morale, bad press and other negative consequences. Associations face particular challenges given their statewide reach, frequent employee travel and the need to serve members during particularly time-intensive periods of the year.

There are a few specific issues that association employers should be aware of regarding personnel.

Overtime and “Comp Time”

The Fair Labor Standards Act (FLSA) requires, among other things, that a minimum wage be paid and that “non-exempt” employees receive overtime pay if they work over 40 hours in a week.

Employees classified as “exempt” are not eligible for overtime pay.

The issue of overtime can be particularly troublesome for associations that conduct out-of-town conferences, which frequently require travel and long hours for employees.

Proper Exempt or Non-Exempt Classification

To reduce the risk of an overtime lawsuit, the first step any employer should take is to ensure that its employees are properly classified as exempt or non-exempt from overtime. Because job duties tend to shift over time, this “classification audit” should be done on at least an annual basis, and updated job descriptions (again, audited annually) should be maintained. Proper timekeeping procedures – particularly during conferences and other out-of-town events – and training of supervisors on FLSA requirements is important.

The association-employer should implement a clear policy requiring all non-exempt employees to record all working time and prohibiting “off-the-clock” work. As with all other employment policies, employers should keep a record that all employees have received and understand the policies.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Don’t Believe in Comp Time Myths

There are numerous urban myths regarding how employers can avoid payment of overtime, but perhaps the most ubiquitous is the issue of “comp time.”

For example, an association that requires non-exempt employees to travel to and work conferences may believe that, in lieu of overtime, it can simply add “comp time” to an employee’s leave allotment for time worked in excess of 40 hours during the week of the conference.

Comp time can be given to nonexempt employees but only in the same workweek. For example, a non-exempt worker who works 10 hours on Monday instead of her normal 8 can leave two hours early on Wednesday. At the end of the week she has still only worked 40 hours. However, and importantly, private sector employers may not provide hourfor-hour “comp time” outside of the same work week to be used as vacation at a later date.

Further, an employer may not provide hour-for-hour time off to exempt staff as “comp time.” This is because compensatory time off is not needed for exempt staff – they are entitled to a flexible work schedule. Stated differently, exempt staff do not keep track of their hours worked in the same manner as non-exempt staff and are expected to work as long as it takes to accomplish their job duties.

Providing “comp time” to exempt employees can result in Department of Labor penalties related to misclassification.

“Employee” or “Independent Contractor”

Another issue many associations face is whether certain individuals engaged to carry out a particular facet of the operation, including part-time or temporary, episodic workers (i.e., those engaged to work at a particular event) are employees or independent contractors.

To determine whether the person providing service is an employee or an independent contractor, particular consideration must be given to the degree of control the organization has over the person and, similarly, how much independence the person has. While a lengthy discussion of the various tests applicable to this issue is beyond the scope of this article, generally speaking, the IRS has noted that emphasis should be placed on several factors: (1) Behavioral: issues such as the extent to which the company controls or has the right to control what the worker does and how the worker does his or her job; (2) Financial: issues such as how the worker is paid, whether expenses are reimbursed, who provides tools/supplies, and the like; and (3) Type of relationship: issues such as whether there are written contracts or employee type benefits (i.e. pension plan, insurance, vacation pay, etc.), whether the relationship will continue and whether the work performed is a key aspect of the business.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

No one factor is determinative. When a close call is involved, it is advisable to secure an opinion from the association’s attorney and/or CPA.

Equal Opportunity Litigation

The number of discrimination, whistleblower and retaliation lawsuits filed each year continues to climb. (See http:// eeoc.gov/eeoc/statistics/enforcement/ charges.cfm) Given the relatively small size of many state associations, some of these laws may apply, while others do not.

The threshold for determining whether coverage is present is largely, though not exclusively, based upon the number of individuals employed.

Associations are well-advised to check with their employment law attorney on a yearly basis to ensure that polices are up-to-date and to determine whether new policies may be warranted. An hour or two spent each year with employment law counsel will go a long way to avoiding the risk of a lawsuit, and if a suit is filed, to successfully defend the allegations.

Conclusion

The laws governing the workplace have expanded and become increasingly complex. Associations must be mindful of their responsibilities under a myriad of federal and state laws and regulations, and execute their personnel program in compliance with these laws. As always, preventative maintenance is the key.

Robert Sniffen is the founder and managing partner of Sniffen & Spellman, P.A. The Firm represents employers in labor and employment law and civil rights matters, and also represents clients, including Associations, in administrative law, license defense, civil litigation, commercial disputes and commercial transactions, school law, local government law and election law. He can be reached by e-mail at rsniffen@sniffenlaw.com.

JANUARY/FEBRUARY 2013 • SOURCE

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By robert c. wicker President, Red Oak Training & Development

How to Boost Employee Morale

cus on job related skills; employees also want personal development training in areas such as time management, communication, finance, and health.

or many associations and their members, it’s still a tough time to be in business. The languishing economy continues to cast a long shadow of negativity across the workplace, and predictions for economic growth in 2013 are modest at best.

Employees worry about their jobs, and resources for raises and promotions are scarce. This leads to low employee morale, and when morale is low the grumbling begins. Even worse, because employees are concerned about their jobs, they focus on their own situation and the internal culture of the company rather than the needs of the customer.

In essence, many employees no longer feel connected to the organization they work for or its mission. Research bears this out. A recent Gallup Poll reports that an astonishing 70% of employees in the US describe themselves as at least partially “disengaged.” This disengagement manifests itself in some very negative ways: • Employees aren’t committed to the success of the organization—it is just a job • Lack of effort • High absenteeism • High turnover • Lackluster sales • Poor customer service • The overall financial performance of your organization suffers How should you and your members respond to employee disengagement?

I think the natural response from most organizational leaders is that we’ve simply got to slog through the tough times, and when the economy gets better employee morale will improve. After all, employees work primarily for money. If we could pay our employees more they’d

This happens when there is ongoing communication within an organization, and everyone understands the association’s core mission, overall strategy, and priorities.

Also, communication is not just from top to bottom. Large and small associations should develop systems for collecting information from the bottom up so that success stories, innovations, and (sometimes) problems can be communicated across departments.

I realize that these three suggestions may be regarded as common sense. However, because of reductions in the workforce, many associations are trying to do more with less. Managers are so busy reacting to problems that common sense is not always common practice.

Do you know how engaged your employees are? Perhaps not. You sense that something is wrong, but you’re not sure precisely what the problems are.

Getting feedback from employees is an important part of developing a high performance organization. You can take an informal approach to getting feedback, but the most accurate methodology is through a well-structured Employee Engagement Survey delivered by a third party. By using a third party, you guarantee the objectivity of the survey as well as the anonymity of the respondents. You need the unvarnished truth to make wise decisions.

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re-engage and be more positive. If we could assure everyone that their jobs are safe, they’d think less about themselves and more about the member. And if we could promote people, or at least show them a path to promotion, they’d be more motivated. But these things aren’t possible right now.

Money, security, and career path are obviously important, but there are other actions managers can take to improve morale and engagement. Here are three suggestions:

1. Make sure that employees are recognized for their contribution to the organization.

I did consulting for the real estate firm CENTURY 21. A big area of concern for CENTURY 21 was the retention of its top producing agents. Our research showed that when agents left CENTURY 21, they initially cited increased compensation as the reason for the move. However, when we drilled down, we almost always found other factors, and what frustrated the agents more than anything else is that they did not feel appreciated for their contribution to the company. You cannot overstate it: Appreciation and recognition are huge motivators. You can do it formally or informally, but find ways to show your quality employees how much you appreciate their accomplishments.

2. Employees want to develop their skills.

In a slow economy, training may be one of the first budget cuts. This is unfortunate because quality training not only delivers a competitive advantage—it shows employees that you are committed to their long term success. Don’t just fo-

3. Employees appreciate being part of a team.

Robert Wicker is the President of Red Oak Training & Development, based in Tallahassee, Florida. He has over 25 years of training and consulting experience, specializing in leadership skills and organizational performance. For more information call (850) 294-6503 or go to redoaktraining.com.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

By hardy smith Consultant, Author and Speaker

Can Nonprofits Justify Not Planning?

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he response continues to amaze me when I ask audiences of nonprofit leaders to indicate how many do strategic planning, have an annual action plan, or make time to plan out the projects and activities which are critical to their success.

The results of that exercise always show many nonprofits are operating without the benefit of planning.

There are plenty of excuses given and one of the most frequent is, “Everyone is just too busy”.

With all of the challenges nonprofits face, time for planning should be a top priority. Don’t we

If your organization is one of those that is just too busy to plan, you are pretty much just winging it and should not be surprised at your inability to do as well as you would like. all want ways to reduce pressure, alleviate stress, save money, get more done in less time with fewer people, and find solutions to a seemingly never ending list of other problems?

The benefits of planning are unlimited.

Structure and focus are created, Solutions to potential problems are identified, time is saved, and measurable goals with specific strategies for achieving them are established. Desired performance levels are set which allows for evaluation and accountability.

I understand many will consider this advice to be a no-brainer but again my point is while most recognize its importance, a large number of organizations fail to take action regarding planning.

It is hard to believe but there are nonprofits that own real estate, operate businesses, and provide services with substantial amounts of money involved; yet don’t operate with developed plans for what they are doing, where they are going, or 10

SOURCE • JANUARY/FEBRUARY 2013

have any direction on how they will get to where they want to be.

If your organization is one of those that is just too busy to plan, you are pretty much just winging it and should not be surprised at your inability to do as well as you would like.

If knowing that devoting time to planning means ensuring success, I would challenge your organization’s true commitment to its purpose if planning isn’t a regular activity.

Planning doesn’t have to be difficult or overly time consuming. Plans don’t have to be perfect.

Once written, plans can be revised and updated.

Commit to writing about who you are, what your purpose is, and what you want to achieve. Your goals should be measurable. List specific strategies and timelines for realizing your goals. Include what the cost will be for implementing your plan and identify where the needed funds are coming from.

Recognize any obstacles that may keep you from being successful and their needed solutions. Who is going to do what tasks should be also included.

Get others involved with planning development; the more ideas the better and an added benefit from expanded participation is you create buy-in.

If you are in a leadership role as either professional staff or as a volunteer, it is your responsibility to make sure attention is given to this simple and effective tool which is critical for realizing the success your organization says its wants to achieve.

Hardy Smith is a consultant, author, and speaker who maximizes the performance of nonprofits and associations, and their essential leadership teams. His in-depth understanding of the needs of nonprofits and associations comes from extensive involvement with nonprofits, volunteer based organizations, and community groups nationwide.

Learn more about Hardy Smith and his ability for creating individual and organizational success by visiting his website: www.hardysmith.com.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

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By LISA CHAMBERLAIN, CMP Tampa Bay & Company

“CVBs truly are the experts in our own backyard,” said Lisa. “We want to make sure every aspect of your event runs smoothly so don’t hesitate to reach out to any CVB in Florida.

From your early planning stages to your last guest’s departure – we’re here to help.”

Save Valuable Time and Money when Planning Your Next Meeting

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ou may know exactly where you want to go for your next meeting, and what you want your attendees to do when you get there. But there are wellkept secrets that you – and your guests – may miss out on. That’s where free, expert advice from local Convention & Visitor Bureaus (CVBs) can save you valuable time and money to ensure a smooth, successful event – every time.

CVBs are not-for-profit organizations that are tasked with expanding the local economy through tourism. Most organizations are funded by bed-tax dollars and/or through membership dues from local properties and attractions. The majority of CVBs’ services are complimentary to meeting planners and anyone visiting the area.

CVBs Save You Time

CVBs provide updated, unbiased information on local services and facilities and can work with planners throughout the process to ensure all needs are met. Since they typically represent an entire region or county, CVBs can provide the best options, including properties or attractions that planners may not be aware of or have access to. “Not only can we work with planners on Request for Proposals (RFPs) from local hotels, we can also make sure planners are aware of any other events that may conflict with or enhance an event,” said Lisa Chamberlain, CMP of Tampa Bay & Company. “We make the meeting planner’s job easier through RFP assistance, compiling responses, providing formal bids and city packages. We also provide custom, guided city tours that really give visitors the lay of the land and showcase an entire area – not just different hotels. We want to show off our city!”

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Here are several common misconceptions on using CVB Services: MYTH: CVBs work with large meetings only.

REALITY: CVBs work with large and small meetings.

In fact, many have designated staff to assist planners needing 10-100 rooms

CVBs won’t help me unless my event is at the Convention Center.

Meetings can be held anywhere in the CVB’s coverage area to use their services

A CVB will blast my event to every hotel in the area

CVBs can provide targeted RFPs to only specific desired locations – or to all area properties that meet your needs

CVBs want a commission and won’t work with third parties.

There is no charge for the majority of CVB services and they work well with National Sales Organizations hotels and third-party planners

CVBs will show you the sites – then send you a bill

Custom site itineraries and city tours are complimentary

CVBs only accept lengthy, hard-copy RFPs

Many CVBs have rich and informative websites with the capability of submitting RFP’s online

CVBs will keep my meeting history for their own use

CVBs have the ability to assist in tracking accurate room night history for the organization to help you better prepare for future meetings

“We’re here to assist you,” said Lisa. “When you work with a CVB from the beginning, we help not only with the initial site selection, but throughout the planning process. We make sure you’re aware of any incentives and discounts available.

We’re able to show you places you don’t even know exist – making your event even more memorable. Plus, our Service Department can assist you with everything from marketing your event, to local business recommendations, to airport signage.”

CVB Destination Services include: • Discount booklets to local restaurants and attractions to include in attendee welcome packets • Visitor guides, maps, points of interest and local hot spots to maximize free time • Community liaison for city permits needed, airport signage, welcome letter from city officials • Recommendations to local services like busing or florists to create the best event possible • Photo and video libraries for your marketing materials

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

It Pays to Advertise with FSAE

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Advertising can generate customers now...and in the future.

Help decision makers remember your products and services and grow your business.

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See what members are saying: Source is my go-to place for upto-date thinking on issues that are important to association management. I look forward to every issue!

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Orlando has impeccable meeting experiences.

When I want to know what's happening with Florida's association community, I turn to Source for all the news I need to know. Source keeps me in touch with the latest information affecting Florida's associations.

— Mark Landreth When each edition of Source arrives I make time to read it - it is that good. It's a great resource for me and my organization.

— John Ricco, MPA, CAE Resource is the one publication I refer to regularly when I need to know who’s who and who’s where when it comes to FSAE members.

I can find out what I need to know about most properties by turning to FSAE’s excellent publication Resource.

— Mark Landreth

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JANUARY/FEBRUARY 2013 • SOURCE

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From the Top

FSAE knows our members like to learn from other m Here’s how a few of our associati

bennett napier, cae

President and CEO, Partners in Assn. Management, Inc. Tallahassee

Are you currently working under a strategic plan? How often do you revisit/update it?

As an association management company we serve as the headquarters of multiple state and national associations. By and large, most of our groups have a current 3 year strategic plan and all have some type of operational plan. It’s just a core function to ensure that associations have such a document and process.

Without one, there is no map to the future and no way to monitor success, ensure we are mitigating challenges and maximizing opportunities. Further, it allows a clear picture for volunteer leaders to know what resources are already committed (time and money) to meet the mission.

How do you handle the multitude of association administrative duties and find time for the things you want to focus on?

Ah… I am uncertain we figured this one out yet. As an AMC, our entire team wears many hats. We identify each team member’s strengths and divide work accordingly to our group’s schedules.

There is never enough time – so we prioritize based on a ranking system. We also rely on technology to streamline many of the administrative tasks to permit team members more time to focus on bigger picture goals. This has proven successful – breathe, think and discover a better way to deliver service excellence!

Karen E. France, CAE Executive Director, Clearwater Bar Assn. & Foundation Clearwater

What are you most proud of for your organization/employees?

What are you most proud of for your organization/employees?

We have a great team at our firm. There is considerable focus to making sure the work environment is focused on member services and deliverables but also that it is a fun and engaging atmosphere. The company and the staff make a concerted effort to integrate culture building initiatives on an ongoing basis where everyone has the opportunity for input on policies, environment and examining operations. Although, people have different roles and responsibilities, we really work to mitigate silos in the workplace and hierarchy.

It seems like even though the CBA is on the small side (900 members), we endeavor to do everything the big dogs do. I am very proud of some of our projects that you normally only see in larger associations. For one, our Student Legal Intern Program (SLIP) which provides students with a 6-week paid summer internship with a judge or law firm is now heading into its 8th year. Over the years our volunteers have motivated scores of high school students to go to college and strive to become a professional. Most of the students do not have a mentor in their lives, and through this program we attempt to fill that need.

gregory brooks

Executive Director/President, AMC Source, Tallahassee

Are you currently working under a strategic plan? How often do you revisit/update it?

We operate under a one-year strategic plan tied to our AMC’s mission, vision and core values posted on our website homepage at www.amcsource.com. Our 2013 plan will focus on professional growth, improved marketing and business development.

What are you most proud of for your organization/employees?

How do you handle the multitude of association administrative duties and find time for the things you want to focus on?

Thanks to our strategic plan, the Clearwater Bar ensures all of its events and activities meet our mission. Our plan is an action plan which enables us to compare the goals to what we have actually done about them and to see who is accountable, whether it be staff, board or volunteers. About every three to five years, our Board gathers to review the plan and make any necessary changes with the help of a facilitator from the American Bar Association Division of Bar Services. Our association is committed to investing in the plan by hiring a quality facilitator who is an expert in the process. We feel that it pays dividends in the future and is worth every penny.

We are in the people pleasing business. Our team members care about the groups we serve and are dedicated professionals. I am proud of the interpersonal and management skills every team member has and the level of commitment to service excellence being delivered at every level of association management.

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

members. We all face many of the same challenges. ion executives manage and lead. lonny taylor powell, ceo

Florida Thoroughbred Breeders & Owners Assn., Ocala

From the Top ted l. smith, cae

President, Florida Automobile Dealers Assn.

Tallahassee

How do you motivate employees that may be overworked or underpaid?

Are you currently working under a strategic plan? How often do you revisit/update it?

I won’t try to pretend that finance is not a significant workplace motivational tool. However, it is not the only one at the CEO’s disposal. Even though your operation may be “compensation challenged” you can still extend appreciation and respect towards the staff.

• Offer praise when earned and paths for potential growth during better times.

• Work hard to be flexible when you can with schedules and family time.

• Share information as a recognition of trust and responsibility.

• Crank out another Holiday or Employee friendly policy with vacation or sick leave.

• Try to offer quality benefits as well as training opportunities.

Share your vision and progress along the way while empowering your employees to have some control of or impact on their destiny.

FADA’s strategic plan development centers around a strategic conference held in August each year before the launch of the new fiscal year on October 1. This one-day session engages staff and the full Executive Committee in an analysis of potential projects for the coming fiscal year. Staff prepares an annotated agenda with background materials and distributes it before the meeting. The team meets in the afternoon, is hosted that night by the Chair for some important bonding, and then the next day the program wraps by noon. The result is a defined scope of work for the next 12 months. Since FADA Board meetings are strategic sessions, the plan is revisited at each and revised. This allows the officers and Board to amend the program based on input and progress three times per year. Our current focus is collaborative agreement among the team with the central theme being that extraordinary success on 3-4 major goals is preferable to minimal results on a multitude of projects.

What are you most proud of for your organization/employees?

What are you most proud of for your organization/employees?

I really give my current team of junior and senior staff great credit for making my first year fairly smooth. The staff bought into my vision, as well as my somewhat different style rapidly and has hung on for quite a ride so far.

Collectively this current FTBOA staff of mine has the strongest work ethic that I have ever seen. If you combine that with a real organization-wide drive to continuously improve the association while being receptive to Leadership, you end up with the foundation for an awesome Office Team!

We are proud of our leadership culture that stresses teamwork among our officer corps, allows for divergent opinions, removes the stress sometimes placed on the seated Chairperson, and ensures continuity of leadership beyond the staff. Our Chairperson is definitely at the helm, but he/she is not steering the ship.

Instead, the Chair’s job is to execute the plan, developed by the team. Our culture requires that all important decisions are shopped among the officers at a minimum and the entire Executive Committee when possible. This culture removes the potential of an autocratic volunteer/staff leader, keeps all officers focused before they take office and ensures staff/officer accountability. The team approach works perfectly because it provides for collaboration among the top four volunteer leaders and the association does not change its direction when a new volunteer takes the helm. This understanding among the team is central to a more focused and strategic approach to all association projects.

FSAE CEO Roundtable peer advice | find solutions

February 19, 2013

FSU Conference Center, Tallahassee Register Online: www.fsae.org A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

JANUARY/FEBRUARY 2013 • SOURCE

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Deanna Menesses with CHS Executive Director - North Central Division, Charles McDonald and Development Specialist, Rebecca Amnott

FSAE’s Holiday Luncheon Helped Make the Holidays Brighter for Children in Need

I

n December, FSAE hosted a holiday luncheon and charity drive for the Children’s Home Society (CHS) of Florida. We raised over $1,000 through both monetary and toy donations from our member and staff contributions!

Over 50 members attended the charity luncheon to make the holidays brighter for abused, abandoned and neglected children. “This is such an important cause,” said FSAE Board Member Ted Smith. “The Children’s Home Society is doing important work for children and teenagers in Tallahassee and all over Florida and I’m happy to be part of supporting the organization.”

“We are overwhelmed by our member support,” said FSAE CEO Deanna Menesses. “We collected over $700 in cash and have well over $300 in toys and games for the children and families that CHS serves. I’m very proud of our members for their generosity and willingness to give back to the community.”

FSAE’s holiday luncheon also featured live music from Amos P. Godby High School’s “Godby8” choir. Led by Musical Director Jameel McKanstry, the Godby8 are top local high school singers from Godby’s choir and have dedicated many hours outside of school to strengthen their talent and be able to perform at Tallahassee events.

“These kids are so talented,” said Menesses. “It was such a pleasure to have them perform for us and participate in our holiday event.”

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

THINK TANK WHITE PAPER

VINCENT HUNT, CEO MASSIVE Corporation, USA, Inc.

The following are excerpts from the 2012 FSAE Foundation Think Tank White Paper, prepared by facilitator Vincent Hunt. The full White Paper is available to download from fsae.org.

T

he 2012 FSAE Foundation Think Tank, Exploring The Shift From an Industrial to a Post-Industrial Economy gave a team of 18 Association Executives the opportunity to meet face to face and deal with some of the challenges they encounter on a daily basis in this new and vibrant economy.

The Think Tank Experience

“What emerged from this two day event was no less than magical. Executives identified areas of the Association experience that needed “rebooting” and “re-imaging.” The 18 members of this respected leadership team tackled ideas in the areas of communications, emerging technology, creativity, innovation and human resources. The following White Paper illuminates some of the chief discoveries, compelling ideas, and solutions that emerged from the Think Tank. As this year’s Facilitator, I was honored to have been in the mist of such a dynamic and visionary group.” ~ Vincent Hunt, MASSIVE CEO

The Generational Divide

“One of the biggest arguments that I hear from Pre-Generation X and Pre-Generation Y Human Resource Business Champions rest in the idea that the generations before them have sense of entitlement. This idea is used as the basis for difficulty in the retention debate.

I pose a different question… What if it’s not entitlement? What if the change rests in expectations?

In a world where information travels and influences MUCH faster than it did just a decade ago, should we expect Generation X’ers and Generation Y workforce stakeholders to respond in the workplace the way that the generations before them responded?” ~ Vincent Hunt

Improving Board Communications

One of the chief communications that must occur between Executives and the Boards they serve revolves around education. An informed Board is kept abreast of economic condition shifts, changes in Association practice and execution, A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

emerging paradigms, technologies and relevance.

And a Board that is informed, can ready decisions and actions based on fresh insight and data.

Re-Imaging Member Engagement

Who are our members “now”? This is one question Executives were charged with. Discussions revolved around re-imaging the Association Member, his/her needs and what role Human Resources plays in fostering and building member relationships. Definitively, the teams established that the member of today, is NOT the member of yesterday and that how we address members has to change.

How Can We Leverage Creativity And Innovation to Re-Define Association Culture?

While this provocative question is one that has many possible answers, Executives were challenged to take a step back and ask the compelling question: When did we STOP being creative?

Managing Creative People: How Can We Bridge Creative Gaps And Capture Ideas?

When we think about building cultures of creativity and innovation, we also have to think about what happens when we start awakening and championing the idea(s) within the workplace.

Because most work environments of the 21st century are not “natively” creative, the people within these environments are probably benefactors of process and rigor. Unleashing creativity within the organization requires that Executives are prepared to manage creative people.

Download the full White Paper at www.fsae.org

www.fsae.org

JANUARY/FEBRUARY 2013 • SOURCE

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X

Discover the Treasures of Tampa Bay with hundreds of your closest friends and colleagues at the FSAE Annual Conference! Join us at the Marriott Tampa Waterside Hotel & Marina on July 10-12 for the best networking & educational experience in association management.

Marriott Tampa Waterside Hotel & Marina 700 South Florida Avenue, Tampa, FL 33602

(888) 268-1616 or (813) 221-4900 Room Rates are available 3 days pre- and post conference. Hotel Cut-off - June 17, 2013 • Single & Double - $139/night • Triple - $159/per night • Quad - $179/night

DOWNTOWN TAMPA

Hotel room rates are subject to applicable state and local taxes in effect at time of check-out. All reservations must be accompanied by a first room night deposit or guaranteed with a major credit card.

Learn more and register today:

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Wellness in the Workplace H

ealth promotion in the workplace is an investment in your most important asset, your employees. Studies have shown that employees are more likely to be on the job and performing well when they are in optimal physical and psychological health. While some businesses have instituted very comprehensive health promotion programs, others have achieved savings or increased productivity with just a few simple activities.

Wellness in the workplace improves company productivity by: • Attracting the most talented workers; • Reducing absenteeism and lost time; • Improving on-the-job time utilization and decision making; and • Improving employee morale, which leads to a reduction in turnover.

In addition, health promotion programs have proven to be an effective tool in slowing the growth of health care costs. Choosing healthier alternatives may reduce an employee’s chances of suffering from disease. Less disease means employers can lower health plan use, thereby lowering health benefit costs, and in turn increasing the bottom line.

Wellness initiatives can be as simple or complex as needed to address your association’s size and health concerns. Initiatives can include: • Hosting a weight loss challenge with weekly weigh-ins, announced weekly winners and an overall prize winner for the most pounds or body-fat percentage lost • Creating an exercise challenge logging weekly hours of exercise to determine the biggest Mover in your office • Including a gym membership or reimbursement in your employee benefit package • Purchasing a blood pressure monitor for the office to monitor stress • Allowing time in the work day for exercise – give employees an extra 30 minute lunch on days they take walks or go to the gym on their lunch breaks • Offering incentives or support groups to stop smoking • Participating as an office in local 5k races/walks to support various causes

By John Bates WellnessProposals.com

Wellness Proposals is among the nation’s leading corporate wellness and employee wellness consulting companies. They also provide free tools and resources for organizations to create, implement and evaluate wellness programs. Their library contains more than 15,000 free health and wellness related handouts, posters, presentations, newsletter and more. www.wellnessproposals.com.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

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Buyer’s Guide

Please Support These Loyal Advertisers!

facilities

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CHEF’S CORNER continued on page 45

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

sanibel harbour resort & spa..............

(239) 466-4000 sanibel-resort.com sawgrass marriott....... (904) 285-7777 sawgrassmarriott.com sheraton fort lauderdale beach hotel................... (954) 524-5551 sheraton.com/fortlauderdalebeach ♦ sirata beach resort.....(727) 363-5107 sirata.com ♦ TAMPA MARRIOTT WATERSIDE HOTEL & MARINA........... (813) 204-6338 tampawaterside.com TOPS’L BEACH AND RAQUET RESORT................ (850) 267-9240 nwflgroups@resortquest.com ♦♦ TRADEWINDS................(727) 363-2215 TradeWindsMeetings.com UNIVERSAL ORLANDO....... (888) 331-9108 uomeetingsandevents.com walt disney world........ (321) 939-4553 DisneyMeetings.com westin imagine orlando......................... (407) 233-2971 westin.com/imagineorlando WINGATE BY WINDHAM ORLANDO INT’L AIRPORT... (407) 826-5258 wyngateorlandoairport.com

SERVICES AMERICAN AUDIO VISUAL.....(407) 888-8300 americanaudiovisual.com BOYD BROTHERS, INC......(800) 677-BOYD (2693) boyd-printing.com dept. of family, youth & community sciences.............................(352) 273-3551 LINE1 COMMUNICATIONS......... (850) 668-6666 line1com.com MEMBERCLICKS.COM............(800) 914-2441 NFi STUDIOS......................... (877) 634-7883 NFiStudios.com TECH SERVICES GROUP..........(850) 577-1411 TSGforIT.com

CONVENTION & VISITORS BUREAUS THE BEACHES OF FORT MYERS & SANIBEl.............................(800) 237-6444 FortMyersSanibelMeetings.com beaches of south walton...........(800) 822-6877x128 beachesofsouthwalton.com BRADENTON AREA CVB........(941) 729-9177x234 AnnaMariaIsland-LongboatKey.com charlotte harbor VCB............(941) 743-1990 CharlotteHarborMeetings.com daytona beach AREA cvb................................................ (800) 544-0415 daytonabeachmeetings.com

emerald coast cvb, inc.........(800) 322-3319 destin-fwb.com greater ft. lauderdale cvb........... (800) 356-1662 sunny.org/meetings greater miami CVB.............(800) 933-8448 miamimeetings.com INDIAN RIVER COUNTY......... (772) 567-3491 IndianRiverChamber.com, SebastianChamber.com visit JACKSONVILLE & THE BEACHES........................ (800) 340-4444 visitjacksonville.com/meetings Experience Kissimmee......... (407) 742-8252 Visitkissimmee.com/meetings THE naples, marco island, everglades CVB.................. (800) 688-3600 ParadiseCoast.com/cms/d/plan_a_meeting.php VISIT ORLANDO..................... (800) 362-4424 OrlandoMeeting.com palm beach county cvb..........(561) 233-3000 palmbeachfl.com seminole countY.............. (800) 800-7832 visitseminole.com ST. AUGUSTINE/PONTE VEDRA.... (800) 418-7529 myfloridameetings.com VISIT st. pete/clearwater..........(727) 464-7234 VisitStPeteClearwater.com tampa bay & company....... (800) 826-8358 TampaBayMeetings.com

MEETINGS G ONE WILD.

Bring your group to the wild side of Orlando: Seminole County. Outdoor venues, teambuilding adventures and wildlife encounters await in scenic parks and over 2,000 rivers and lakes. What’s more, America’s top theme parks are 30 minutes away and our room rates are one-third less than Orlando’s resorts. So plan your visit today. We promise you a wild time.

Meet On The Wild Side Of Orlando.

VisitSeminole.com/ Meetings

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

JANUARY/FEBRUARY 2013 • SOURCE

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PROPERTIES SPECIAL SECTION

CVB, Convention and Conference Centers

Visit Jacksonville Beaches of Fort Myers & Sanibel

Find your island and find that nothing inspires a successful meeting quite like an inspired setting. On the breathtaking Beaches of Fort Myers & Sanibel, find a variety of venues designed to connect attendees to each other and to nature like nowhere else.For attendees, a meeting held here naturally feels different. For planners, the area’s innate accessibility and affordability adds to the charm of this island paradise. Located on Florida’s southwest Gulf coast and easily accessible via Southwest Florida International Airport (RSW) or by car via I-75, the area is a haven for nature lovers, sun seekers, shell hunters and anyone seeking a uniquely different Florida location for a meeting or event.

Visit FortMyers-SanibelMeetings.com to find your island today or call (888) 231-5061.

St. Augustine/Ponte Vedra Florida’s Historic Coast

St. Augustine/Ponte Vedra Florida’s Historic Coast offers meeting planners inspiring history, seaside elegance, and world-class accommodations and facilities to accommodate from 10 to 1,500 attendees. Here you will get a Florida experience unlike any other. Wherever you step, history is at your feet. And 2013 marks the 500th anniversary of Juan Ponce de Leon’s discovery and naming of La Florida, with new attractions and special events planned for this year.

A true golfing Mecca Florida’s Historic Coast is home to PGA TOUR Headquarters, more than a dozen championship courses, the World Golf Village and the World Golf Hall of Fame. Along with forty-two miles of unspoiled Atlantic beaches, this destination offers exciting activities and unique venues that insure memorable meetings. Visit MyFloridaMeetings.com to learn more or call (800) 418-7529.

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Jacksonville, perfectly positioned along the Atlantic Ocean in Northeast Florida, is called the “River City by the Sea.” Whether you are looking to discover the undiscovered, ignite romance, reconnect with family, or be inspired by the city’s cultural offerings, unique cuisine, or uncrowded beaches, anything is possible. Visitors will find plenty to do with diverse activities, restaurants, and nightlife.

From convention hotels to resorts to boutique properties, Jacksonville offers more than 18,000 guest rooms, fitting every budget and preference. Jacksonville welcomes groups from 10 to 10,000 to experience its unique meeting venues and event spaces. Beyond the meeting room, the possibility for an unforgettable experience is waiting for you in Jacksonville! Call (800) 340-4444 or go to www. visitjacksonville.com/meetings for more information.

Kissimmee…A Grand Destination for Your Next Meeting

Kissimmee’s convenient location is grand. It gives you easy accessibility to everything for a perfect meeting. Orlando International Airport is less than a 30-minute drive to most properties; Downtown Orlando is about 20 minutes away; and the theme parks are 10 to 30 minutes. Easy access.

Fabulous facilities. World-class entertainment. For meeting comfort, Kissimmee provides exquisite choices for meeting space and off-site venues from budget to luxury for groups of 10 to 10,000. And, when you book your next Kissimmee meeting through the CVB you’ll receive up to $1,500 off your master account. See 1500.meetinkissimmee.com for details.

For more information about how Experience Kissimmee can help, please call (407) 742-8253 or (800) 831-1844.

Get out of the boardroom and into the wild

Just outside of Orlando, Seminole County offers a beautiful natural setting for your next meeting. Your group will enjoy a more relaxed, less crowded environment that’s still within minutes of world-class attractions. You’ll discover some of Florida’s newest properties for less than most Orlando hotels. With more than 100,000 square feet of meeting space and nearly 5,000 rooms, Seminole County can answer your needs and your budget. Acres of parkland and more than 2,000 rivers and lakes offer unique after-hours fun and exciting team-building adventures. The Seminole County Convention and Visitors Bureau can check availability, arrange transportation and off-site venues, secure discounted attraction packages and more. For expert planning assistance, call 800-800-7832 or visit www.VisitSeminole. com/Meetings.

Get Inspired in Orlando

Providing value to your next meeting or convention is what Orlando does best. Our broad range of hotel, dining and entertainment options allows your attendees to connect with each other and become more productive. In addition to the Orange County Convention Center and an abundance of versatile meeting space, the destination is constantly transforming with seriously fine dining, a thriving arts scene and exciting entertainment. Additionally, Orlando airfares are the fourth lowest among the 50 largest U.S. airports. Visit Orlando® provides time-saving tools and the expertise of our knowledgeable staff to help plan your next meeting. We also offer marketing services to build attendance and welcome participants. Visit OrlandoMeeting.com to find out how your group can get inspired in Orlando.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

PROPERTIES SPECIAL SECTION

Best Meeting Spots for 2013

Contact Erin Beck

Hyatt Regency Clearwater Beach Resort & Spa

Just steps from the powder white sands of Clearwater Beach, this new resort is bringing world-class style and amenities to the west coast of Florida. Balanced between the turquoise blue waters of the Gulf of Mexico and the picturesque Intracoastal Waterway, Hyatt Regency Clearwater Beach Resort & Spa delivers an idyllic location along with the sophistication, style, comfort and convenience of a luxury resort. All guest rooms feature fully equipped kitchens with granite countertops and full size appliances, furnished balconies and water-views. The hotel is the centerpiece of the new Clearwater Beach Walk one-half mile active pathway and offers a beautiful resort pool on the eight floor Vista Terrace, Sandava Spa, Hyatt StayFit Gym, Camp Hyatt, SHOR American Seafood Grill, Skimmers Bar, Swim Bar & Grill, 20 air-conditioned poolside cabanas and 32,500 sq. ft. of flexible indoor & outdoor meeting space. Contact Erin Beck at erin.beck@hyatt.com. Phone: (727) 373-1234.

Ann Hewes Retires from FSAE

A

nn Hewes, FSAE’s Director of Finance & Administration, retired in December after 13 years of service to the organization. FSAE’s longest employee since the association moved from Orlando to Tallahassee in 1995, Ann has worked with four Executive Directors, five different times, and moved into four different office buildings. She has truly seen it all in her tenure with FSAE, and we are grateful for her dedicated service!

Ann was hired in October 1999 by then-director Sharon Heierman. She got the job after moving to Tallahassee from Greensboro, North Carolina with her husband Bob. “Bob was offered a job-transfer to Tallahassee or somewhere in Michigan,” said Ann. “We chose to come south and instantly fell in love with the area. We bought five acres just outside of town, built a house and have been there ever since.”

Ann started her career as a graphic artist for NASA where for 13 years she worked with scientists and engineers creating designs for research on the space shuttle program. She then moved to North Carolina and worked for home construction companies for a total of 12 years, first on the interior design team for multi-million dollar homes in the Outer Banks, then in Greensboro working in both interior design and accounting. Ann continued her career in accounting at FSAE and continued her art with watercolor paintings and stained glass work as a hobby at home.

Ann’s favorite memory of FSAE is the 2002 Annual Conference at the Biltmore Hotel in Coral Gables. “The Biltmore is where Al Capone lived in his heyday in the 20s,” said Ann. “So for our Gala, we had a costume company come in with mobster costumes and asked members to dress up. I think this was our first costume event, so we weren’t sure how it would work. But everyone got in the spirit and created this great atmosphere of the Roaring 20s.

One member even came in a bathrobe with a cigar!”

The event was so successful that 10 years later we are still in costumes for Conference Galas.

So What’s Next?

Seminole Hard Rock Hotel & Casino

Ready to rock the meetings world, the Seminole Hard Rock Hotel & Casino features all the amenities and service you need to make your next event a hit! Whether is a meeting, wedding, special event—our staff will exceed your expectations. With 500 stylish and spacious guest rooms and suites and 40,000 square-feet of meeting and exhibit space is available including a 16,000 square foot grand ballroom divisible into eight sections and several smaller rooms for break outs or board meetings. A 7,000 square foot poolside function area is also available. The complex includes a multipurpose space suitable for large exhibitions, concerts and sporting events. All of the Seminole Hard Rock features are supported by stellar service.For more information, call (954) 797-5502 or visit www.seminolehardrockhollywood.com.

Ann is the youngest of nine (yes, nine!) siblings and she is looking forward to spending time with them and with her five grandchildren. Ann’s family is spread out all over the country from Florida, to Atlanta, the Mid-west & Colorado – and to prepare for all her travels, she and Bob (also retired), recently bought a van for more comfy road trips.

Ann wants to enjoy her at-home retirement with volunteer work, gardening and life-long learning. “In Greensboro, the construction company job manager and I volunteered for Habitat for Humanity,” said Ann. “He worked on building the homes and I worked inside painting and doing other projects. I really liked doing that and want to do it again in whatever capacity they can use me.”

Gardening is another of Ann’s goals. Most of her siblings work in nurseries and landscaping and she wants to take the Master Gardener course from the University of Florida to get more in-depth knowledge on caring for plants and the soil. The program involves class learning and field work (literally) and will keep Ann sharp mentally and physically.

Ann is still an artist at heart and is looking forward to getting back into her artwork.

She is truly an amazing person and FSAE is a better place for her contributions and service.

Thank you Ann! Live well. Laugh often. Love retirement!

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MEMBER NEWS

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People, places HOTEL & CVB NEWS VISIT FLORIDA Selects new President and CEO Will Seccombe: VISIT FLORIDA is proud to announce the selection of Will Seccombe as its new President and CEO. Will has been their Chief Marketing Officer since 2008 and serving as the Acting President and CEO since Chris Thompson’s departure to head Brand USA. In his four years as CMO, Will has elevated the state’s tourism marketing efforts to an unprecedented level and has put VISIT FLORIDA in a very strong position to pursue their vision of establishing Florida as the No. 1 travel destination in the world.

EXPERIENCE KISSIMMEE: Ready for the Future of Travel: The tourism sales and marketing arm of Osceola County, Florida, has re-branded itself to better align with the destination’s strategic goals and to reach the new generation of travelers.

The county tourism promotional agency’s new name, “Experience Kissimmee,” is a call to action to travelers planning to visit Central Florida, said Experience Kissimmee Executive Director Shelley Maccini.“Today’s traveler doesn’t simply want to stay in a destination. They want to experience a destination,” Maccini said. “Our mix of attractions and accommodations, proximity to the theme parks, natural attractions and smaller entertainment offerings are perfectly suited to giving visitors the involvement and exploration they want in a vacation destination.”

The re-branding is expected to connect with the consumer on a personal level and help communicate the uniqueness of Kissimmee to current and future generations, setting up the destination for the years to come. Research suggests that when it comes to travel, decision makers range in age from mid-20s to 40s and tend to look for destinations that offer more options and a variety of experiences.

The new name also comes with a new logo and branding campaign with a fresh and modern look that will be executed domestically and internationally. The rollout will take place in December 2012 and continue into 2013, touching all markets including domestic leisure, sports, meetings and international.

Tania Lynn Named National Sales Manager at The Renaissance World Golf Village Resort & Convention Center in Jacksonville/ St. Augustine, Florida: Tania Lynn has joined The Renaissance World Golf Village Resort, Convention Center & Beach Club in Jacksonville/St. Augustine, Florida as National Sales Manager. In her new position, she is responsible for sales efforts for the AAA Four-Diamond resort to the association and corporate markets in the Southeast. Together with the adjacent World Golf Hall of Fame, The Renaissance World Golf Village Resort, Convention Center and

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Beach Club is the largest combination hotel and convention center between Atlanta and Orlando, with 101,000 square feet of meeting and event space. A 20-year hospitality sales industry veteran, Lynn most recently served as Senior Sales Manager at Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Fl. Prior to that, she served as Director of Sales & Marketing and Sales Manager for Bay Point Marriott Golf Resort & Spa in Panama City Beach, Fl. She may be reached at Tania.lynn@jgh.com or (904) 669-8206.

Visit Orlando Hosts Orlando Revealed Signature Event during Congressional Black Caucus Weekend: Visit Orlando recently hosted Orlando Revealed at The PARK at Fourteenth in Washington, D.C, during the 42nd Annual Congressional Black Caucus. The event showcased some of Orlando’s hidden gems representing the best of the destination’s dining and entertainment districts including fine cuisine, spas, shopping, hotels, golfing, cultural excursions and theme park experiences to the 800-plus guests. Visit Orlando presented a donation of $5,000 to National Cares Mentoring Movement and their local Greater Orlando Cares affiliate. Susan Taylor, Founder & CEO, National Cares Mentoring Movement, the evening’s featured keynote, accepted the donation on behalf of the organization.

National Cares is dedicated to recruiting and connecting mentors with local youth-serving and mentoring organizations to help guide struggling Black children to academic and social success.

Renovated Inn on Fifth Revamps Sales and Marketing Team: The newly redesigned Inn on Fifth in downtown Naples recently made some additional enhancements, this time to its team of marketing and sales professionals. Dale Encinosa, CHME, will be representing the Inn on Fifth in the group sales market for both the newly renovated hotel and the new Club Level Suites, opening in December 2012. Encinosa has more than 30 years of marketing and sales experience in the hospitality industry and will focus on development and management of corporate and association accounts in the U.S. domestic market.

Also, with 15 years of customer service experience, Evita Reyes has been promoted to Group Sales Manager. She has been working at the Inn on Fifth for more than five years, most recently as Revenue Manager. Reyes will direct efforts to increase meeting and group business at the property, which is a long-time popular choice for incentive groups, board meetings, Corporate Retreats as well as weddings and other social events. For reservations or to schedule an event, call toll-free (888) 403-8778, or visit www.innonfifth.com.

South Florida Property Reflagged to DoubleTree by Hilton Deerfield Beach- Boca Raton New Brand’s Relaxed Environment Reflects Destination: Guests arriving at the Hilton Deerfield Beach hotel will be greeted with an oven-baked chocolate cookie – known around the world as a signature of the DoubleTree

by Hilton brand – as the 220-room property becomes the latest

addition to the more than 300 hotels in the DoubleTree by Hilton family. A pillar in the community for more than a decade, the newly flagged DoubleTree by Hilton Deerfield Beach - Boca Raton hotel will continue to offer the same level of exceptional service, with the added touches from DoubleTree by Hilton, where they emphasize the little things that make a big difference. DoubleTree by Hilton is also a participant in Hilton HHonors®, the world’s leading frequent-guest program, in which members can earn hotel points and airline miles for the same stay.

Hyatt Regency Coconut Point Completes $14.5 Million Room Renovation: Hyatt Regency Coconut Point Resort and Spa is pleased to unveil the results of its $14.5 million room renovation. The extensive enhancements, which include a modern makeover of all 454 guestrooms and suites, further help strengthen Hyatt Regency Coconut Point’s long standing as the area’s premier luxury leisure resort. No stranger to the limelight, this AAA Four Diamond resort has accrued a wealth of awards and accolades since opening its doors more than a decade ago. Recent recognitions include Conde Nast Traveler’s Top 121 Golf Resorts in the World in 2012, Travel + Leisure’s Top 100 Hotels in the World in 2011 and Florida Green Lodging’s prestigious Three Palm certification.

Hilton Sandestin Beach Golf Resort & Spa Offers Updated Amenities to Guests and Meeting Planners: Starting January 2013, Hilton Sandestin Beach Golf Resort & Spa, the largest full-service beachfront resort on Northwest Florida’s Gulf Coast, will offer new updated amenities for guests and meeting planners. In addition to numerous cosmetic changes, the resort’s meeting spaces, award-winning Seagar’s Prime Steaks & Seafood, and Kids Krew program will all be enhanced as part of a $5 million renovation taking place over the winter season.

McCoy’s Bar & Grill Elevates the Airport Dining Experience: McCoy’s Bar & Grill at Hyatt Regency Orlando International Airport has reopened following a comprehensive redesign of both the interior and the menu, in conjunction with the restaurant’s 20th anniversary. The result is an unexpected oasis inside the third largest airport in the U.S. featuring a reasonably priced, globally inspired menu and a welcoming environment with generous, diverse seating options.

ASSOCIATION NEWS ASAE President & CEO Graham Wins Association TRENDS 2013 Association Executive of the Year Award: ASAE is pleased to announce President & CEO John H. Graham IV, CAE, was selected as the 2013 Association Executive of the Year by Association TRENDS. Graham will receive his award during the Salute to Association Excellence event on February 15, 2013, at The Capital Hilton in Washington, DC. The Association Executive of the Year Award is awarded to the chief staff executive of a national association or professional society, who has shown exemplary leadership and embodies the very best values of professionalism, creativity, and commitment to the association community.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Welcome NEW MEMBERS

EXECUTIVE Jay Burleson Director of Membership and Communications FL Transportation Builders Assn, Inc. 1007 DeSoto Park Dr. Tallahassee, FL 32301 (850) 942-1404

Linn Wheeling Executive Director Association of Change Management Professionals 1511 E. SR 434, Ste. 2001 Winter Springs, FL 32708 (407) 610-2267 www.acmpglobal.org

ASSOCIATE

Laurie Dougherty Executive Director ISAWWA 2388 SE 17th Terr., Homestead, FL 33035 (815) 970-2145 www.isawwa.org

Brandee Barnes Sales Manager Embassy Suites Destin Miramar beach 570 Scenic Gulf Dr. Destin, FL 32550 (850) 337-7065

Crystal Green Director of Training & Events FL Alcohol and Drug Abuse Assn.

2868 Mahan Drive, Suite 1 Tallahassee, FL 32308 (850) 878-2196 www.fadaa.org

Aimee Blenker Destination Bradenton Area CVB/ Anna Maria Island Longboat Key One Haben Blvd.

Palmetto, FL 34221 (941) 729-9177

Gena Matthews Director of Membership & Education Florida Justice Association 218 S. Monroe St. Tallahassee, FL 32301 (850) 521-1029 www.floridajusticeassociation.org

Jennifer Coto Senior Sales Manager Plaza Resor & Spa 600 N. Atlantic Ave., Daytona Beach, FL 32118 (386) 267-1639 www.plazaresortandspa.com

Alan Shelby Executive Vice President FL Forestry Assn.

P.O. Box 1696 Tallahassee, FL 32302 (850) 222-5646

Steve Crist VP of Destination Sales Palm Beach County CVB 1555 Palm Beach Lakes Blvd., Ste. 800 Palm Beach, FL 33401 (561) 233-3022

Kurt Spitzer CEO Association Management Professionals 719 E. Park Ave. Tallahassee, FL 32301 (850) 222-1034 www.ampuptoday.com

Sandra Darna Sales Manager Charlotte Harbor Event & Conference 75 Taylor St. Punta Gorda, FL 33950 (941) 833-5442 www.charlotteharborecc.com

Dixey Teel Director of Professional Development The Florida Bar 651 E. Jefferson St. Tallahassee, FL 32399 (850) 561-5619 www.flabar.org/ A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Glenn Graham Director of Conference Sales St. Augustine, Ponte Vedra & The Beaches VCB 29 Old Mission Ave., St. Augustine, FL 32084 (904) 209-4432 www.floridahistoriccoast.com

Eddie Myers Assn & Gov’t Sales Manager Holiday Inn & Suites Orlando Universal 5905 S. Kirkman Rd., Orlando, FL 32819 (407) 351-3333 www.hiuniversal.com

Diana Hagemann Business Development AVI - SPL, Inc 6206 Benjamin Rd., Ste. #310 Tampa, FL 33634 (813) 884-7168 www.AVISPL.com

Amy Romero Sales Manager Naples Bay Resort 1500 5th Ave. S., Naples, FL 34102 (239) 530-5145 www.naplesbayresort.com

Alexander Hamilton Sr. Sales Manager Hyatt Regency Miami 400 S.E. 2nd Ave. Miami, FL 33131 (305) 679-3048 www.miamiregency.hyatt.com

Scott Russell Group Sales Manager Emerald Grande at HarborWalk Village 10 Harbor Blvd.

Destin, FL 32451 (850) 424-0635 www.emeraldgrande.com

Susan Henderson Global Account Executive ConferenceDirect 1704 Bimini Dr., Orlando, FL 32806 (407) 488-9287 www.conferencedirect.com Cindy Kane Consultant GW Group LLC 19046 Bruce B Downs Blvd., #133 Tampa, FL 33647 (813) 295-9595 Kathy Masterson National Sales Manager Southeast Market TradeWinds Island Resort 5600 Gulf Blvd.

Saint Pete Beach, FL 33706 (727) 367-6477 www.tradewindsresort.com

Pamela Vargas Director of Sales Sanibel Harbour Marriott Resort and Spa 17260 Harbour Pointe Dr. Ft. Myers, FL 33908 (239) 466-2295 www.marriott.com/hotels/ travel/rswsb-sanibel-harbourmarriott-resort-and-spa/ Treena Winkler Sales Manager Doubletree by Hilton Orlando Downtown 60 S. Ivanhoe Blvd.

Orlando, FL 32804 (407) 425-4455

FSAE’s Career Headquarters for Associate and Executive Members The opportunities are there.

And the door is open. find out what’s on the other side, for you...

AND your career.

Visit http.//careerheadquarters.fsae.org today!

JANUARY/FEBRUARY 2013 • SOURCE

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FSAE and FSAE Foundation 2013

CALENDAR OF EVENTS

Dates Subject to Change.

Please see www.fsae.org for the most up to date information.

April 2013

February 2013

August 2013

19

FSAE CEO Roundtable, FSU Conference Center, Tallahassee

3

FSAE Central Florida Meet & Greet, Holiday Inn Lake Buena Vista Downtown (WDW)

26

Executive Series Luncheon Hotel Duval, Tallahassee

4-6

digitalNow2013 Conference Disney’s Contemporary Resort, Lake Buena Vista

March 2013 8-10

www.fsae.org

May 2013

FSAE AMC Forum Renaissance Vinoy, St. Petersburg

10-12 ASAE Great Ideas Conference, The Broadmoor,

Colorado Springs, CO 18-19 ASAE American Associations Day

Washington, DC 28-29 FSAE Associate Advisory Committee (AAC) Meeting

The Florida Hotel & Conference Center, Orlando

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FSAE Associate Advisory Committee Meeting and South Florida Meet & Greet, The Breakers, Palm Beach

23-24 Board Meetings (FSAE & Foundation) The Breakers,

Palm Beach

July 2013 10

Board Meeting/Orientation (FSAE & Foundation)

3-6

ASAE Annual Meeting & Expo Atlanta, GA

16-18

FSAE CEO Retreat Ocean Reef Club, Key Largo

September 2013 25-28

November 2013 7

7-8 FSAE & FSAE Foundation Board Meetings

Royal Plaza Hotel (WDW),

Orlando

William Daniel Lamey, CAE

Scott Russell

MFM Lamey Group, LLC

Emerald Grande at HarborWalk Village

Patricia Lange

John Schlegel, PharmD, MSEd, CAE

FL Assisted Living Assn

Nicole LeBoeuf, CCTE

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Juan Diaz

Hyatt Hotels and Resorts

Omni Orlando Resort at ChampionsGate

Michele G. Bemis, CMP

Jeff Eacker

Greater Ft. Lauderdale CVB

McRae Conferences & Trade Shows

Martina Brawer

William Glenn East, CAE

FL Assn of Centers for Independent Living

N.E. FL Assn of REALTORS

Linda Bridges

Karen France, CAE

FL League of Cities

Clearwater Bar Assn

Jamie Caldwell, ACHE

Jean Frankel

Gail Siminovsky, CAE

Lance Lozano, CAE

Academy of Laser Dentistry

FL United Businesses Assn

Robert Sniffin

Becky Macaluso, CAE

Sniffin & Spellman, PA

Executive Women’s Golf Assn

Gwendolyn Marshall, CMP

FL assn of Court Clerks & Comptrollers

Mark A. Miller, CMP Upgrade Center

Eddie Myers

Ideas for Action, LL

Holiday Inn & Suites Orlando Universal

Alina Cataldi-Cooper

Jamie Grittman

Virginia Phillips, EDD, CMM

Am culinary Federation

DoubleTree Suites Tampa Bay

Arden Solutions

Lisa B. Chamberlain, CMP

Karen Hollern

Mayelin Reytor-Jacobson

Tampa Bay & Company

Renaissance Orlando at SeaWorld

Richard Curran

Bill Hunter, APRP, CAE Assn of FL community Developers

SOURCE • JANUARY/FEBRUARY 2013

Alpha Psi ES & L Foundation

Omni Jacksonville Hotel

FL Assn of Centers for Independent Living

EXPO Convention Contractors, Inc.

Central Florida Meet & Greet Royal Plaza Hotel (WDW), Orlando

10-12 FSAE Annual Conference

Marriott Tampa Waterside Hotel

& Marina, Tampa

November/December 2012 DONATIONS

Timothy A. Bell

FSAE Foundation Think Tank Sirata Beach Resort & Conference Center, St. Pete Beach

Hilton Miami Downtown

Donna Ross, CAE Retired

Rosalie Small Small Assn Management, Inc.

Ted L. Smith, CAE FL Automobile Dealers Assn.

Pat Swartz, CMP Swartz & Associates

Stephen Trickey, CAE Associated Industries of FL

Eleanor J. Warmack, CAE FL Recreation & Park Assn

Kim Wetzel Embassy Suites Orlando – Lake Buena Vista South

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

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Discover

2013 Annual Conference:

the Treasures July 10-12, 2013

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Marriott Tampa Waterside Hotel & Marina Tampa, FL

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

JANUARY/FEBRUARY 2013 • SOURCE

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Program

At A Glance

Tentative Schedule - Subject to Change

Wednesday, July 10 9:00 AM - 12 PM 1:30 - 2:30 PM 2:45 - 3:45 PM 4:00 - 5:00 PM 7:00 - 10:00 PM

Board Meetings New Member & First Timers Session Pre-Conference Bonus Session #1 Pre-Conference Bonus Session #2 Opening Reception

Thursday, July 11 7:30 AM - 4:00 PM 7:30 - 8:30 AM 8:30 - 10:00 AM 10:30 - 11:30 AM 11:30 - 1:30 PM 1:30 - 4:00 PM 2:15 - 3:15 PM 3:30 - 4:30 PM 5:00 - 7:00 PM

Hotel Information Marriott Tampa Waterside Hotel & Marina

Silent Auction Bidding Open Breakfast & Networking Opening Session Morning Breakout Sessions Lunch & Keynote Speaker and Awards Presentation CEO Rountable - For CEOs Only Afternoon Breakouts #1 Afternoon Breakouts #2 VIP Reception

Friday, July 12 7:30 AM - 12:00 PM Silent Auction Bidding 7:30 - 8:30 AM Breakfast & Networking 8:30 - 10:00 AM Opening Session 10:00 - 11:00 AM Morning Breakout Sessions 12:00 - 2:00 PM Lunch and Closing Session 2:00 - 4:00 PM Meals of Hope 6:00 - 7:00 PM Chair’s Reception 7:00 - 10:00 PM Friday Night Gala: Dinner & Dance

Platinum Sponsors

700 South Florida Avenue, Tampa, FL 33602 Make Reservations: (888) 268-1616 or (813) 221-4900 These room rates are available 3 days pre- and post conference. Rate cannot be guaranteed after June 17.

Single & Double - $139/night Triple - $159/per night Quad - $179/night

Meet the Geeks: Technology Expo The best association technology solutions will be showcased at the annual Meet the Geeks expo! The Social Medial Lounge’s relaxed atmosphere allows Executives to chat one-on-one with various vendors that can help you maximize your member services and solve administrative issues. For more information contact Adrian Amos at adrian@fsae.org or 850-702-0946.

VIP Reception The VIP Reception is Thursday evening’s exclusive, upscale networking reception for our Executive members.

All registered execs are invited to come network with colleagues while enjoying heavy hors d’ouvres and libations before heading out to explore Downtown Tampa’s restaurants and night life.

Associate/supplier members are invited to Host this event. The opportunity is limited to the first 60 paid commitment forms we receive. Just add the VIP Reception sponsorship to your registration form and send it in today to be included!

DOWNTOWN TAMPA

Sponsor Opportunities Available:

www.fsae.org/annual-conference

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Keynote Speakers Inspiring and Embracing Change Chuck Ewart, IOM, CCE Most of us agree that change is the only constant. However so many business people are comfortable with the way things are… they resist making the changes that could propel their companies forward. Chuck Ewart explains the turbulent environment of change and how it impacts your business and your employees.

Inspiring and Embracing Change will help you move out of your comfort zone and enjoy new approaches to your business and your life.

Improve your Likeability - Improve your Impact: Access Hidden Treasures that Connect and Motivate

Bill Graham Through fun stories, examples and audience interplay, Bill Graham breaks down likeability, its importance in every aspect of life including member engagement, and the secrets to being more likable immediately!

Discovering and Navigating the Treasure Within Your Multigenerational Staff Jeanna Mastrodicasa Over time, each generation brings new skills, perspectives, and challenges to the workplace, but sometimes those treasures need to be discovered.

Today’s youngest generation, millennials, are taking different approaches to problem-solving, communicating, technology, and decision-making than previous generations. This session will provide a map of the latest trends of millennials in the workplace and help you navigate managing millennials in the workplace.

Enjoy The Ride Steve Gilliland Through humor and reality-tested techniques, Steve Gilliland reveals the way to face conflicting demands in an unforgiving business environment.

He shows people how to ignite their passion and challenges the audience to never lose focus with an “explosion of enthusiasm” that is absolutely contagious. Fasten your seatbelt and hold on as one of North America’s premier speakers outlines a roadmap for success and shows you how to Enjoy The Ride.™

Foundation Online & Silent Auction

This year the Silent Auction is going online! Start bidding on items prior to the Conference - then find more treasures in the smaller auction onsite.

FSAE Foundation’s Annual Auction has become one of the best places for associations to shop.

Since 2008, the Silent Auction has raised more than $210,000 for educational programming and scholarships. Help the FSAE Foundation meet its goal of raising more than $50,000 in 2013 with your donations again this year! Also, the Conference favorite Wine & Liquor Toss is returning! For more information visit the auction website, www.fsae.org/silent-auction or contact Hester Ndoja, CAE at hester@fsae.org or 850-702-0944.

Conference Brochure Sponsored by

Big Tickets

This is your chance to win a spectacular package! Ticket purchases are available for a suggested donation of $25 before and during Conference. The BIG Ticket drawing will be during the Friday Night Gala and you don’t have to be present to win. Visit www.fsae.org/silent-auction for more information and to purchase your tickets!

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Boyd-Printing.com

JANUARY/FEBRUARY 2013 • SOURCE

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Name (including designation)

2013

Conference Registration

Nickname

Title

Organization/Company Address City

State

Zip

Phone

Email Mobile

Emergency Contact Name & Number q I am a First-time Attendee

q I require special accommodations to fully participate (please include a written description of your needs)

Member Fees:

Jan 1- Mar 31

Early Bird

Apr 1 - Jul 2

Regular

Onsite

Cost

Full Registration includes one ticket to all events excluding VIP Host Sponsorship

Executive (Full Conference) Executive 2nd & Beyond* Executive - q Thurs or q Fri Only Associate/Supplier Associate 2nd & Beyond*

$365+ $290+ $240+ $560+ $515+

$415+ $340+ $290+ $610+ $565+

$465+ $390+ $340+ $660+ $615+

Executive Executive q Thurs or q Fri Only Associate/Supplier

$515+ $340+ $875+

$565+ $360+ $925+

$615+ $375+ $975+

Child: 6-17 yrs old (under 5 free) Receptions (Wed./Thurs) Spouse/Guest (includes Gala)** Friday Gala Only VIP Reception Host Sponsor:

$95+ $75+ $170+ $90+ $350

$95+ $85+ $220+ $100+ $350

$95+ $95+ $270+ $110+

Non-Member Fees:

Additional Fees:

Limited to First 60 Supplier Members - Free for Executives *Includes membership for 2013 **Spouse/Guest refers to significant others or family members only.

Anyone wanting to be identified as an Executive or Associate must complete a seperate registration form.

Total Included

q Contact me about Big Tickets and/or Auction donations q Contact me about sponsorship/marketing opportunities for my business q I grant permission to use all photographic imagery and video footage taken of me at this event

Our Cancellation Policy: Cancellations that are received

in writing before 5pm on Thursday, June 20, 2013, will receive a refund, less a $75 processing fee. Fees cannot be refunded for registrations cancelled after June 20 or for no-shows.

Registration fees reflect an average savings of $750 per person, with thanks to our Associate Members for their contributions and sponsorships throughout the year.

Without this financial support, the registration fee would be $1,100 (or greater) per person.

+

Mail your registration form & check to FSAE, 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308 Fax: 850.222.6350 | Register Online: www.fsae.org/annual-conference Questions? Call 850.222.7994 or email fsae@fsae.org

For a small town, we have some impressive locals.

Kissimmee is home to some of the most desirable meeting venues in the Orlando area. Professional. Casually elegant. Close to everything, including world-class entertainment and theme parks. Giving your group the opportunity to experience all the excitement of Florida – outside the meeting room.

Our $1500 booking incentive is pretty impressive, too.

Visit 1500.meetinkissimmee.com or call 800.831.1844 to find out more.

Gaylord Palms

if you’re looking for an incentive, look around. surround yourself with the things that matter most.

F ind your island and find inspiration in a place where meetings

feel like vacation. Find $5,000 in room rebates to help make your decision even easier. Find it all just minutes from Southwest Florida International Airport. Visit FortMyers-SanibelMeetings.com to find your island today, or call 888-231-5061 for more information.