FSAE Source - March/April 2013 by FSAE

SOURCE www.fsae.org

MARCH/APRIL 2013

SUCCESS BY ASSOCIATION

Education & Events:

It’s All About the Planning Connecting with People in a

Social Media Crazy World

They Just Need Better Marketing

From Campfires to Life-Long Learning:

The Foundation of Your Association’s Online Learning Program

FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES 2410 Mahan Dr., Suite 2 Tallahassee, FL 32308-5302 Change Service Requested

In-person Events are Not a Thing of the Past.

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WHAT’S INSIDE

SOURCE MAGAZINE: THE OFFICIAL PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES MARCH/APRIL 2013

Education & Events

IN EVERY ISSUE Chairs’ Corner.............................. 5 From the Top.............................. 14

FEATURES 6

Hide Your Goat

Buyer’s Guide............................ 20

10 From Campfires to

When someone says something “really gets my goat,” they mean they are extremely irritated. A variety of things could contribute to that irritation, ranging from someone else’s actions to a series of events.

Life-Long Learning:

The Foundation of Your Association’s Online Learning Program

By STEVE GILLILAND 2013 Annual Conference Keynote Speaker

Life-long learning is a booming, multibillion dollar industry with nearly 60 million adults as current customers - and millions of others yet untapped. By DAVE WILL Peach New Media

16 8

Connecting with People in a Social Media Crazy World

The past decade has seen rapid changes in how people create and cultivate relationships, and smart phones have ignited a mobile revolution. The tools we use to communicate have forever changed. And we now have access to an unlimited number of people at our fingertips. By THOM SINGER “The Conference Catalyst”

SOURCE • MARCH/APRIL 2013

In-person Events are Not a Thing of the Past. They Just Need Better Marketing

I firmly believe that with the right programming and smart marketing, face-to-face events can be as effective as ever. Here are some tips to greatly increase your chances of having an incredibly successful meeting. By scott oser President, Scott Oser Associates

Properties Special Section.......... 28 People, Places & Things............ 31 New Members............................ 33 Foundation Contributors............ 34 2013 Calendar............................ 34

Network

with us

Postmaster: Send address changes to: Association Source, 2410 Mahan Dr., Suite 2, Tallahassee, FL 32308-5302. Periodical postage paid at Tallahassee and additional offices. Copyright ©2013 FSAE This publication may not be reproduced in whole or in part without written permission. association source is published 6 times annually. Phone: 850-222-7994; Fax: 850-222-6350; E-mail: fsae@fsae.org; FSAE Online: http://www.fsae.org. ISSN #1066-8691.

18 Avoiding Overtime

Lawsuits from Current and Former Employees By robert j. sniffen Founder, Sniffen & Spellman, P.A.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

CHAIRS’ CORNER From John Ricco, CAE Chief Staff Executive, Partners in Association Management, Inc. & Chair of FSAE’s Board of Directors

s I write this, more than two months of the 2013 calendar have passed. Yes, that’s 1/6 of the year – gone. No getting it back. In reflecting upon this rapid passage of time, I find myself focusing all that has been accomplished (and a few things that have not) and the people that helped make them happen. While we try, as association professionals we often don’t take enough time to thank those that help ensure we are successful. We have staff members that run

the gauntlet daily, jumping from one task to another, staffing committees, planning events – the list goes on. There are our volunteers who give their most precious resources, their time and talent. And of course, our sponsors and suppliers who underwrite the cost of events and programs. Thank you to all of you that aid FSAE in being the premier state society for association executives. Thank you to our associate members who not only provide financial support but invest substantial time and energy toward making the Annual Conference and other events success-

ful. Thank you to the executive members that go above and beyond in their service to FSAE through committee work, Board participation and many other ways. And last but not least, thank you the dedicated staff that view their jobs as so much more than a paycheck but an opportunity to build a vibrant and thriving organization. Before too much more of 2013 passes, my thought and challenge to you is to find the time and new ways to thank those who make you look good and who help advance your organization. As James Allen said, “No duty is more urgent than that of returning thanks.”

by Timothy Bell Director of Strategic Accounts: The Americas, Hyatt Hotels & Resorts, 2012/2013 FSAE Foundation – Chair

Getting the Most from & Giving the Most to Your FSAE Foundation An Associate Member’s Perspective

s I write this month’s column, the deadline of April 15th is quickly approaching for 2013 Scholarship applications. I wanted to focus somewhat on our Associate members today. Since 1984, The Foundation has followed the following credo – “The mission of the FSAE Foundation is to support education, research, professional development, publications, and public relations efforts for the association management professional” As an FSAE Associate member, it is my opinion that we all are “association management professionals” to some degree! We may not be association executives, but we contribute to their successes and it is up to all of us to educate ourselves on the inner workings of our member associations. How can we serve them, if we do not know what they do or exactly what an association is and represents? There are two components to today’s message:

1. Invest In/Contribute to the FSAE Foundation 2. Apply for Scholarships designed for our Associate Members

Contributing to the FSAE Foundation – There are so many ways

that we can each make a difference by investing in the FSAE Foundation. A. When renewing your membership each year, check the contribution box and donate $50.00 or any other amount you are comfortable with. B. Visit the FSAE website – there are numerous links that make it so easy to contribute any amount! C. E-Blasts and other email communications – Almost all email communications mention donating to the foundation and offer a simple link to make a contribution. D. FSAE Foundation Online & Silent Auction – Every time you bid on and win an item during the online and silent auction and every big ticket purchase you make for a

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

“big ticket item” directly funds the Foundation.

Top Dollar Scholarships – The April 15, 2013 deadline is quickly approaching. As an active Associate Member, you qualify to apply for any of the following scholarships: A. FSAE Foundation CAE & CMP Award - $1,000 to be used for attaining your CMP or CAE status (Up to 5 are awarded each year). B. FSAE Foundation Associate Member Scholarship – four recipients will each receive $500 to attend this year’s FSAE Annual Conference. It is my personal goal throughout 2013 to make sure that everyone, including our associate members, recognizes the importance and relevance of the Foundation. Until next time, thanks again for all you do to make FSAE and the FSAE Foundation the success that they both are. Associate Members do make a difference every day. MARCH/APRIL 2013 • SOURCE

ch, FL

Source contact numbers: Phone ........................ (850) 222-7994 Fax ............................ (850) 222-6350 Toll Free .................... (800) 203-5408 E-mail ........................... fsae@fsae.org Website ......................... www.fsae.org President/CEO: Deanna Menesses, CAE deanna@fsae.org; (850) 702-0943 Director of Education and Events: Summer McKanstry summer@fsae.org; (850) 702-0942

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Director of Membership and Development: Hester Ndoja, CAE hester@fsae.org; (850) 702-0944 Marketing, Communications and Technology Manager: Adrian Amos adrian@fsae.org; (850) 702-0946 Editor: Adrian Amos adrian@fsae.org; (850) 702-0946 Advertising Sales: Sue Damon, (850) 926-3318 suedamonmarketing@gmail.com Graphic Design: Kim Campbell, Graphic Visions kim@graphic-visions.net; (850) 561-0491 Printer: Boyd Brothers Kathy Ford (850) 510-6665 kathyford@boyd-printing.com Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

SOURCE • MARCH/APRIL 2013 Lisa White Greensboro, NC

Hide Your Goat

hen someone says something “really gets my goat,” they mean they are extremely irritated. A variety of things could contribute to that irritation, ranging from someone else’s actions to a series of events. Like many colorful idioms in the English language, the origins of “get my goat” are murky. The first incidences of the phrase crop up around the early 1900s, a great era for colorful slang in America, reflecting the rapid expansion of settlement in the U.S. and the commingling of people from varied social, class and ethnic backgrounds. Some have suggested that “get my goat” may be related to “goad,” as in “to prod” or “stick with a pointed end.” Regardless of its origin, “get my goat” resonates with all of us. Our daily lives intersect with a diverse group of people from different backgrounds, opinions and personalities. The fast-paced and stress-filled schedules we maintain open the gate and expose our goats to numerous people and circumstances. Here’s an example of someone getting my goat recently. It’s a phone conversation I had with a potential client’s receptionist: Steve: May I please talk with Angela? Receptionist: She’s in a meeting. Steve: Yes, I know. She asked me to call her as soon as I could and give you my name. She said to tell whoever answered the phone to interrupt her in the meeting. Receptionist: Who are you? Steve: I am an author and speaker. Receptionist: Why do you need to talk with her? Steve: I’m not sure. She initiated the call and requested that I reach her as soon as possible. She said she would be in a meeting but requested that she be interrupted to talk with me. Receptionist: That’s odd. I’ve never heard of you. Why would she need to talk with you? Steve: As I already stated, I am returning her call. I assume she has either read one of my books, heard me speak or is inquiring about me speaking. Receptionist: How about I just put you through to her voicemail? Steve: Do you have an email address that I can forward you her email to me requesting that I call her and also stating that it was OK to interrupt her in a meeting? Receptionist: How will I know it was her original email and that you aren’t just making it up to get to talk with her? Steve: Can I just leave a message with you and you can let her know I called? Receptionist: I would prefer you leave her a message on her voicemail. Steve: OK fine, please put me through to her voicemail. The next noise I hear is the dial tone after being disconnected! By continued on page 13 A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Goat copyright: Yulia Avgust

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Connecting with People in a Social Media

Crazy World In the last few years nearly every association and business conference has offered a plethora of training sessions on how to best utilize “social media.” Yet have we really created more meaningful relationships or are we just substituting “like,” “links” and “shares” for real human-to-human connections?

SOURCE • MARCH/APRIL 2013

he past decade has seen rapid changes in how people create and cultivate relationships, and smart phones have ignited a mobile revolution. The tools we use to communicate have forever changed. And we now have access to an unlimited number of people at our fingertips. Are our live-events better for all the digital tools that are now so common? People are experiential beings and we bond with others through sharing experiences. This disconnect is most evident at in-person events. Attendees are hiding behind their technology instead of talking with the person seated next to them. It is not uncommon to see a line of people waiting for coffee during a networking break with their attention focused solely on their phones and tablets. People zone out at meals, when talking around the table is a key time to share ideas with other attendees, and instead check Facebook, email, and other online venues to see what is happening to others who are not in the room. Social media and our digital devices are wonderful tools that can assist everyone in being better connected and more productive, but they also can be a distraction that leaves people more isolated and cause them to miss out on making the meaningful connections that they desire. A main reason people cite for attending a conference is often the “networking opportunities,” but once present they fail to take the actions necessary to meet new people and begin long-term, mutually beneficial relationships. If connecting is the purpose that drives people to be present for these gatherings, we must find ways to establish an atmosphere that encourages people to engage. Simply telling people to turn off their phones can produce a negative reaction. Our digital connections to the outside world have become part of our very core identity. Thus when a conference begins with instructions on putting devices away, it can not only continued on page 12 A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

By THOM SINGER “The Conference Catalyst”

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From Campfires to Life-long Learning: The Foundation of Your Association’s Online Learning Program

tories around a campfire; Your Grandfather’s tales at the Thanksgiving table; Your mother’s lessons as she tends to your skinned knee; An MD’s discovery in surgery that can save hundreds of thousands of lives; The YWCA’s empowerment of women through the experiences of Polly Mitchell, a woman who escaped life-threatening spousal abuse. The common thread here is people changing society and improving lives through the power of knowledge sharing. It’s an incredible ability we have as humans and knowledge sharing has become a huge part of why associations are so valuable. Life-long learning is a booming, multibillion dollar industry with nearly 60 million adults as current customers - and millions of others yet untapped. In the last ten years, the online learning industry has evolved immensely, bringing a massive wealth of new ideas to life. From the days of the traditional, to today’s vibrant and hassle-free capture of energetic presenters – the market is vastly different, and for the better. As the industry continues to evolve, those who are committed to it are working to bring even greater access to larger numbers of learners, with flexible delivery methods that engage learners in a community that inspires them. Some organizations have been developing their online learning for years and they continue to improve the user-experience with a staggering rate of content creation, community interaction, adaptive learning, customized learner paths, and highly evolved virtual learning environments. While other organizations, especially some smaller associations with fewer resources, may think the idea of creating an online learning program is a daunting and overwhelming task. Whether you’re an Association Executive building a learning program with your first webinar or an Executive running a larger, more establish program, here are four corners that make a solid foundation for your online learning program:

day. What is your WHY? I didn’t make this up. Simon Sinek, author of Start with Why, also has an 18 minute TED Talk (Google it) that I highly recommend if this at all tickles your fancy. In a nutshell, the best products and services are driven by passion.

1 Your WHY: This may seem a little fluffy and intangible to some, but I’m a subscriber in understanding what drives not only your organization to thrive, but what drives you to get up every

By DAVE WILL Chief Executive Peach Peach New Media

SOURCE • MARCH/APRIL 2013

2 Your Data: There is so much valuable data out there that most people let slip through their fingertips because they just don’t know where to begin collecting or storing it. Here’s how to fix that. 1. BUY TECHNOLOGY 2. INTEGRATE TECHNOLOGY. Chances are, you have an Association Management System to manage your member data and activity. You may have a Community Software like Higher Logic’s Connected Community. You may have a Learning/Content Management System, like Peach New Media’s Freestone™ to manage your educational materials and programs. By implementing and integrating these systems, you’re giving your organization the answer key to the test. It tells you everything about your constituents. Even if you don’t tap into it right away, the first step continued on page 12

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

$1,500 is more than just a booking incentive when you meet next to Orlando. It’s having as much space as your imagination requires. It’s names like Gaylord, Meliá, Embassy and Omni. It’s brainstorming at the table and team building on the fairway. It’s wrapping up your agenda with a 150-foot vertical loop. And it’s being recognized for working a little magic of your own. Experience Kissimmee. The gateway to fun.TM

Book your meeting at 1500.meetinkissimmee.com or call 800.831.1844.

The Foundation of Your Association’s Online Learning Program continued .... is to implement and integrate the systems so you begin collecting the data.

3 Your Clientele: On one hand, there’s data you collect from systems and on the other hand there’s information and knowledge about your constituents and your market. Understanding the trends in your space and thinking critically about a strategic approach to relevance cannot be understated. Here’s one example of critical thinking. Some organizations provide continuing education (CE) where CE credit is mandatory in the industry. What some organizations recognize and some don’t is that their clientele is made up of some people that really want to learn professionally and others that are simply buying credit. Like it or not, it’s up to you to figure out your role in that exchange. 4 Your Content: At the end of the day, you can analyze

your market to the extreme, hypothesize what will and will not work and consult the consultants, but the most important thing to remember is this: DO SOMETHING! Begin creating content. Of course, the content you create will vary based on membership dynamics, credit requirements, and the resources at your fingertips, but by “doing something,” you’ve taken the first step and the improvements and fine tuning will come with greater ease.

There has been amazing progress in online learning in the past decade. So whether you’re just getting started or improving an already advanced program, think about these 4 corners of your foundation. Two are rather theoretical and strategic while 2 are quite tactical and tangible. Good luck! And keep me informed on your progress. For more, check out Dave Will’s contributions in the progressive new book by Jeff Cobb, Leading the Learning Revolution: http:// www.learningrevolution.net/dave-will-peach-new-media/. Also, download the Social Learning Whitepaper derived from a series of conversations with over 250 Association Executives in 2012: http://go.peachnewmedia.com/WP-2012SocialLearning. Dave Will is the Chief Executive Peach at Peach New Media, where the focus is on making it easier for organizations to share knowledge, change society and improve lives. Peach New Media offers a Learning Content Management System, Freestone™, to manage the Continuing Education process and professional services to manage webinars, webcasts, conference recordings and Virtual Learning Environments™. Contact Dave at dwill@peachnewmedia.com

Connecting with People in a Social Media Crazy World continued .... turn people off, but set them up for an immediate defiant attitude. Plus, most of the instructions are during speeches and other presentations. The reality is that if a speaker cannot earn the attention of those in the crowd, people should surf the Internet. A speaker cannot command the audience to listen, they must earn their attention. If a talk is dull, people should zone out. But this is not true for all aspects of a conference. Our current society is allowing the rude behavior of people checking their phones while engaged in face-to-face conversations. I recently attended a lunch with two other professionals. One of them had their phone out and was reviewing emails and texts the whole time we dined. The other put his phone away. It was clear who was more engaged in our discussion. A conference is a mini-society and societies have cultural norms. When you create an atmosphere for how and when to utilize technology and when to be engaged with people, there can be more success in getting people to talk to each other. It is 12

SOURCE • MARCH/APRIL 2013

often the impromptu “hallway conversations” with peers that are a highlight of an event, and yet planners rarely put a priority on helping these chats occur. This will not happen by accident. Too many people are getting used to always having their phone in-between them and those they are talking with. A lot is invested in special apps for helping people connect at conferences, but mostly they just push people back onto their phones. We cannot get away from social media and electronic devices, nor should we, but we do need to quit thinking that social media can replace the power of a real business relationship and real conversations. There are no shortcuts to getting people to connect. Much like with “online dating,” there still has to be real face-to-face interaction to create a meaningful relationship. The conference world must return to a focus on human experiences. For years there was a concern that online communities and the Internet would replace the need for associations and live events. Today we see that association

meetings are thriving in spite of the digital offerings. To ensure that the relevance of live meetings continue to expand we must move the focus away from content and toward connection. If meetings existed solely for data we could simply email white papers. The human experience is more important now than ever before. People are a conduit for opportunity that can never be replaced by a digital connection. Thom Singer is known as “The Conference Catalyst.” He sets the tone when he speaks at a conference and encourages people to be more engaged while on site and anywhere they go in the future. He can be reached at (512) 970-0398 or thom@thomsinger.com. www.ConferenceCatalyst.com.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Hide Your Goat continued .... the time I got off the phone my goat was long gone! Some people have been put on this earth to push our buttons, thereby seizing control over us. But they can’t get your goat if you don’t tell them where it’s tied up. And just where do you hide your goat? It all depends on what gets your particular goat—or, shall I say, pushes your buttons the wrong way. Every day, you decide how you will respond to people and circumstances. You either have enough self-esteem to accept what life throws at you, or you feel the need to retaliate. The mastery of life is the mastery of self. We all have our hot buttons that, when pushed, can cause us to emotionally detonate. However, people can only ruin your day (get your goat) if you give them permission. Allow yourself to acknowledge that emotions are attached to

setbacks. I’m not suggesting you punch a hole in the wall or scream at the dog. A healthier alternative would be talking to someone who will act as your sounding board. When you allow destructive emotions to consume your energy and make you negative, your goat is fully exposed and vulnerable. When you look backward, trying to right wrongs done to you, you become resentful, angry, hateful and bitter. You cede power to the uncaring perpetrator instead of moving your mind and energies forward. Hit the Delete button on the resentment, jealousies and self-centeredness that consume you the moment someone tries to get your goat—and just let it go. This will free your mind to be receptive to any potentially more powerful messages and life-changing lessons that could emerge from the experience—and protect your goat from the elements.

Steve Gilliland will be the opening speaker at the 2013 FSAE Annual Conference in Tampa. Steve is a member of the Speaker Hall of Fame, an honor bestowed on fewer than 200 speakers worldwide since 1977. Recognized by his peers as a master story teller and brilliant comedian, he can be heard daily alongside Jeff Foxworthy and Bill Cosby on SiriusXM Radio’s Laugh USA and Blue Collar Radio. In addition to being one of the most sought-after speakers in the world, he is a prolific, accomplished author, evidenced by his book Enjoy The Ride™ being on the publisher’s best-seller list for seven consecutive years and being named author of the year in 2010. For more information about his presentations and resources visit his website at www.stevegilliland.com.

Orlando has exhilarating meeting experiences.

Orlando is described as an effective meeting destination. But being here is the only way your attendees can experience the inspiration and excitement of the No. 1 convention center in the country.* Discover all that’s new in Orlando, like four-star hotel properties, innovative meeting space and distinctive dining and entertainment districts.

*According to Business Review USA.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

OrlandoMeeting.com MARCH/APRIL 2013 • SOURCE

From the Top 1. What venues are most used or asked for in selecting or creating space? bailey shields Sales Manager Holiday Inn & Suites Clearwater Beach & Holiday Inn & Suites Harbourside

Many requests I receive ask for “unique space.” And all planners covet access to the outdoors. Both the hotels I represent have large free-standing ballrooms. At first, I thought this fact might raise an objection with customers but happily, the reverse is true – it turns out to be a selling point. Especially since both offer quiet, covered outdoor verandas. Attendees love to be able to walk right outside the meeting and see the Gulf or enjoy the wraparound porch of “old Florida.”

richard miseyko President Site Search, Inc. St. Petersburg, FL

My clients continue to gravitate toward traditional space unless the property has a unique signature room or a location that gives the impression of going off-site. Décor, talent, and themeing were the first things to go in the recent recession and the last to get added back into the line items.

FSAE Foundation Scholarships Available! Application Deadline April 15 www.fsae.org/scholarships to learn more and apply Executive and Associate members can apply for scholarships to Annual Conference and to earn CAE /CMP credentials. Thank You Marriott International Hotels & Resorts of Florida and all Foundation Donors for making these scholarships possible! 14

SOURCE • MARCH/APRIL 2013

For the Events & Education issue, we asked our the many meetings and ev 2. Hotels are doing a lot to make the industry more green. What kinds of things can meeting planners do or request to make the meeting itself more green? eric szymanski Sr. Sales Manager Disney Destinations Lake Buena Vista

At Disney owned and operated resorts, we provide an Environmental Footprint to our Meeting Clients, which provides a carbon footprint for their specific meeting. In addition, we work closely with the local food bank to ensure any leftovers are given to a worthy cause. Planners can always ask host properties to put leftover food to good use in the community.

betty homan Florida State Associations Sales Manager The Florida Hotel and Conference Center Orlando, FL

We are, of course, compliant with Florida Green Lodging Program but continuously try to improve our recycling efforts. Below are some of the best practices we have in place at our hotel: a) We offer a $5.00 Starbucks card for each day that guests take advantage of the reuse linen programs. Planners can also incorporate this into their attendee information as a FREE cup of coffee for being Green. b) We encourage planners and guests to use comment cards to evaluate our environmental practices and make recommendations to our Green Team.

darin henry Sr. Sales Manager Hyatt Regency Coconut Point Resort and Spa Bonita Springs, FL

Hyatt actually has a promotion for planners that commit to Meet and BE Green. By following these 10 steps, planners have less of an impact on the environment and receive an incentive from the Hotel for doing so. 1) Plan ahead by providing your meeting and banquet event info at least 10 days prior to arrival helps keep your meeting green A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

From the Top

r Associate Members about trends they see for vents at their properties. 2) Recycle, request and use recycle bins by all functions, offices and in guest rooms, 3) Print local, save on shipping etc. 4) Ship less, save on fuel, paper, plastic, energy and water 5) Take what you need, instead of providing handouts for everyone, put in central location so people take what they want, 6) Ban the bottle, use reusable bottles that are refilled at filtered stations, 7) Eliminate the use of other disposable products at meeting 8) Keep the room temperature at an agreeable level. 9) Eat locally produced items, 10) Use recycled products.

3. Budgets – It seems that organizational budgets are tight. How have limited budgets affected your property? What are some creative ways to continue to offer quality meetings without compromising services? richard miseyko President Site Search, Inc. St. Petersburg, FL

bailey shields Sales Manager Holiday Inn & Suites Clearwater Beach & Holiday Inn & Suites Harbourside

I see the opposite. Budgets are increasing and attendance is rebounding slowly. Not to the pre-recessions levels, but the indicators, including the stock market, all point to increasing confidence. Hotel rates and fees for F&B, A/V and other services have been trending upward for more than a year.

Plastic is Enemy Number One, even though it can be recycled. Too many bottles get thrown in the trash. 1) Offer iced tea and lemonade instead of bottled sodas (this will save money, too!) 2) Ask for a water station with real glasses instead of styrofoam cups and/or bottled waters 3) No styrofoam cups at the coffee break either! 4) Ask for recycling bins in the meeting space – for both plastic and paper and keep handouts to a minimum. 5) Check that the venue has a Green Certification 6) Recycle name badges 7) If giving out tote bags to attendees, consider those made of recycled material 8) Turn off lights and TVs when leaving the sleeping room; do not do at a hotel what you would never do at home – such as leaving a sliding glass door open while the AC is on! Gently remind attendees to do the same.

darin henry Sr. Sales Manager Hyatt Regency Coconut Point Resort and Spa Bonita Springs, FL

Everyone has been affected by tighter budgets and rising cost. We have to work together and focus on what is truly of high importance to both the group and the Hotel. Working on gaps and off-peak patterns is a key way to help lower room rates. We also work with groups to create specific menus and pricing at the time of contracting so everyone is on the same page from the start. If you are unable to work out specific menus, try working with agreeable percentage increases from what a current event is costing. Partnering with the Visitor and Convention Bureau can help off-set certain aspect of an event i.e. transPlease suppo portation or receptions, etc. Being specific rt our memb ers and adve this and all o and working directly with hotel partners/ rtisers who m ther FSAE pro ake grams possib associate me vendors can help. Sometimes providing le. Without o mbers and a u r d ve what package you need instead of asking rtisers in our we would no publications, t be able to p for a basic blanket discount provides better rovide the hig programs an h quality of d publication results. sF

SAE has to o ffer.

Call Sue Dam on to

reserve your ad space in SOURCE!

PHONE: (85 0) 926-3318 E-MAIL: sued amonmarke

ting@gmail.c

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MARCH/APRIL 2013 • SOURCE

By scott oser President, Scott Oser Associates

In-person events are not a thing of the past.

d e e n t s u j y e Th ! g n i t e k r a m r bette

am sure you have heard many times how attendance at faceto-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face events. While this may be true in some cases it is definitely not true at every organization. I firmly believe that with the right programming and smart marketing, face-to-face events can be as effective as ever. Here are some tips to greatly increase your chances of having an incredibly successful meeting.

Plan! Plan! Plan!

No successful marketing starts without a plan. Even if you have marketed the meeting or conference before you still need to devise a marketing plan. The first step in developing your plan is to review what you have done in the past and determine what worked and what didn’t. It is amazing how much information you can gather just by examining what you have done in the past, what you want to do more of, less of and the same amount of for the next meeting. It will also help you identify any gaps that might exist that you want to fill with new activities.

Your Website Is Your Home Base

Almost every marketing activity that you undertake should direct your audience back to your website. Your website needs to be the hub that contains all of the different details that an attendee, an exhibitor, a speaker or anyone else needs to know about your meeting. It is therefore critical that your website is well designed and very user friendly. It is also important that your website is always up-to-date.

Don’t Be A One-Trick Pony

Not every single individual you reach out to is going to respond to the same marketing medium. We no longer live in a world where you will succeed by contacting your members only through direct mail or only through email or only through any one marketing tactic. Today, marketing is everywhere and people have preferences so it’s important that you implement a multimedia approach. Of course you will want to use your data to determine what works best and use that medium most often – as part of a marketing mix.

Use What You Already Have!

Associations are already communicating with their members in multiple ways. We have e-newsletters, magazines, journals, 16

SOURCE • MARCH/APRIL 2013

speakers, exhibitors and sponsors, webinars, conferences, chapters, social media, etc. Before you start paying for external marketing opportunities, look at what you already have and determine how you can use those opportunities to drive attendance. Your primary audience for your meeting is most likely your members who are already taking advantage of the items I mentioned – so this is a great, inexpensive way to get your message out.

Target! Target! Target!

Your attendee marketing is going to be much more effective if you define your target markets and message them accordingly. There are going to be different pieces of your meeting that will appeal to different pieces of your audience. It’s important to “speak” to these people about the areas they will find most interesting. One idea I have seen work recently is literally promoting certain sessions and activities to a specific audience based on their role in their organization. This is incredibly effective as it shows the prospective attendee that you understand who they are while providing them something of value.

Track! Track! Track!

I realize that this sounds really simple but there are still many associations that are not tracking the results of their marketing efforts. Tracking is essential because if we don’t track there is no way for us to know what is working – so we don’t know what to do more of, less of or even to stop doing altogether. Some ways you can pretty easily track the effectiveness of your marketing efforts is by putting source/promo codes on direct mail pieces, unique URLs on ads and email blasts or even matching responses back to marketing pieces just due to the timing of the effort. One of the goals of any marketer is to always improve the response rates and tracking will allow you to generate the data to do that. There is the possibility that your face-to-face meeting will never have as many attendees as it did in the past. That said, if you follow some, or all, of the tips suggested you will definitely end up with a marketing plan that is more effective from a human, financial and response perspective. You will also have a much better chance of ending up with attendance numbers that are exactly where you want to be. Scott Oser is President of Scott Oser Associates, a consulting firm that primarily focuses on working with associations to meet, and exceed, their membership, marketing and sales goals. I may be reached at scott@scottoserassociates.com and (301) 279-0468. A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Out and About February’s Executive Series Luncheon Speaker Senator Robert (Bob) McKnight with Visit St. Petersburg/Clearwater sponsor Hortensia Simmons and FSAE Foundation Past President and Luncheon M.C. Jim Brainerd, CAE.

February’s CEO Roundtable sold out to these fabulous FSAE Members! Special thanks to participating attorneys Robert Sniffen and Mark Logan from Sniffen & Spellman, P.A., and to our sponsors XSite and Hilton Worldwide!

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A PUBLICATION OF THE FLORIDA SOCIETY OF M41787_7.5x4.875_SJCV_FSAEMarchApr2013_P.indd 1 ASSOCIATION EXECUTIVES

MARCH/APRIL 2013 •2/21/13 SOURCE 2:43 PM

By robert j. sniffen Founder, Sniffen & Spellman, P.A.

ne of the primary personnel-related concerns Association Executives face is the threat of lawsuits by current and former employees seeking overtime pay under the Fair Labor Standards Act (FLSA). In January’s article, I discussed some specific areas that employers must pay particular attention. This article discusses some of the steps you should consider to lessen the risk of costly, time-consuming litigation under the FLSA.

timesheet. Similarly, the employee should attest that he/she was not asked to work “off-the-clock” by a supervisor. A timesheet that reads “8-5” each day with an hour for lunch may be an indicator that the employee is not accurately recording his/ her time, and that the employee’s supervisor is not properly tracking when the employee is working and when he/she is not.

Yearly Classification Checkups

Among the regulations issued by the U.S. Department of Labor is a “safe harbor” provision that, if adopted by employers in written policy, can prevent headaches that often occur when an exempt employee is subject to improper deductions from their salary that result in the loss of an otherwise valid exemption. For example, under the FLSA regulations in existence before 2004, an employer could lose the exempt status to an entire class of workers if improper deductions were made from the salaries of a few individuals in that class (i.e., salaried employees who are docked pay for coming into work late). Under the post-2004 FLSA regulations, an employer does not lose the exemption for any employees if the employer has clearly communicated its policy prohibiting improper deductions and incorporates a complaint mechanism for employees who feel aggrieved by the deduction. The best policy is a written policy, which should be provided to all employees.

At the outset, every employer should determine,

Avoiding Overtime Lawsuits from Current and Former Employees on a yearly basis, whether employees are properly classified as exempt or non-exempt from overtime. Job descriptions should be checked and employees should review their job description to provide input on additional duties regularly performed. Employers should also seek the advice of counsel whenever it is unclear whether a particular position is exempt or non-exempt.

Timesheet Verification

Once upon a time, employees clocked-in and clocked-out at the employer’s time clock. As the US workforce has grown increasingly white collar, many employers have moved away from the triedand-true time clock in favor of other time recording systems. There is nothing inappropriate with using a time clock in an office setting, and a good argument can be made that many employers should revisit whether to bring back this traditional method for recording time. Regardless of the method, timesheets should be signed by the employee, with a verification statement above the name requiring the employee to attest that the time recorded is true, correct and accurate, and that no other work was performed outside of the actual time listed on the

SOURCE • MARCH/APRIL 2013

Safe Harbor Policy

Anti-Off-the-Clock Policy

Employers should also implement a clear policy requiring all non-exempt employees to record all working time and prohibiting “off-the-clock” work. As with all other employment policies, employers should keep a record that all employees have received and understand the policies.

Shut Down the Smart Phones

Non-exempt employees who use e-mail and text messaging after hours for official business must be paid for the time spent engaging in such communications. Employers should adopt policies restricting access to association e-mail accounts outside the normal workday (except during key periods such as conferences). Numerous lawsuits have been filed across the country by employees (both

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

well-intentioned and aggrieved) claiming that they are owed overtime pay for reading and sending e-mails and text messages during the evening or on weekends.

Proper Recordkeeping

The FLSA’s record-keeping provisions can prove problematic for many employers, particularly smaller organizations. There is no particular form or format required under the FLSA, however certain information and data about hours worked and wages earned must be recorded, and this information must be accurate. Employers subject to the statute must maintain: • • • • • • • •

Employees’ full name and social security number Address, including zip code Birth date, if younger than 19 Sex and occupation Time and day of week when employee’s workweek begins Hours worked each day Total hours worked each workweek Basis on which employee’s wages are paid (e.g., “$9 per hour,” “$440 per week,” “piecework”)

• •

Regular hourly pay rate Total daily or weekly straight-time earnings • Total overtime earnings for the workweek • All additions to or deductions from the employee’s wages • Total wages paid each pay period • Date of payment and the pay period covered by the payment Employees that are on fixed schedules that do not necessarily vary week to week may involve less onerous recordkeeping requirements. In these cases the employer may keep a record showing the employee’s typical daily or weekly hours and indicate that an employee kept those hours. Nevertheless, employers must properly record if an employee that works a fixed schedule, worked more or less than those fixed hours. Finally, employers should retain records relating to payroll, collective bargaining agreements, and sales and purchase records for three years and documents that provide the basis for wage calculations should be kept for two years. Proper record-keeping is crucial to compliance with the FLSA’s provisions.

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Conclusion

Overtime lawsuits have exploded over the past few years. Associations, like all employers, must attempt to stay ahead of the curve by considering the types of risk management measures described above, as well as other steps that reduce the possibility of becoming a target for an FLSA lawsuit. Mr. Sniffen is the founder and managing partner of Sniffen & Spellman, P.A. The Firm represents employers in labor and employment law and civil rights matters, and also represents clients, including associations, in administrative law, license defense, civil litigation, commercial disputes and commercial transactions, school law, local government law and election law. Mr. Sniffen can be reached at (850) 205-1996 or rsniffen@sniffenlaw. com. A complete list of steps employers should consider is beyond the scope of this article. There may well be additional measures an association may wish to consider as part of its overtime compliance program.

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SOURCE • MARCH/APRIL 2013

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CHEF’S CORNER continued on page 45

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

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MARCH/APRIL 2013 • SOURCE

By eric szymanski Senior Sales Manager, Disney Destinations 2012-13 AAC Chair

Scan this code to see the FSAE AAC members

This led to our first meeting in October 2012 at Hotel Duval in Tallahassee, hosted by Pam Bauer. After reviewing the Bylaws and operational document in detail, we proceeded to establishing our goals for 2012-13. Our goals include: a) hosting the VIP Reception at the 2013 Conference, led by Kristin Marshall, b) hosting an Educational Session at the 2013 Conference, led by Eric Szymanski, c) a Public Relations Campaign for AAC Members, led by am very excited to be the 2012-13 Chair of the FSAE Bailey Shields and, Associate Advisory Committee, or the AAC, as it’s commonly d) a Financial Awareness Campaign led by Carolyn Fazio. referred to. I can honestly tell you the entire committee has In January 2013, our second meeting took place at the Hambeen working hard to prepare for the FSAE Annual Conference mock Beach Resort in Palm Coast, hosted by Tara Collins. Durin Tampa. We’ve set aggressive goals for the time between the ing this meeting, we reviewed our Committee roster and we dis2012 and 2013 Annual cussed candidates to fill Conferences, and I’d like current vacancies. We are to provide a recap of where in the process of confirmwe have come and where ing these new members, we will be going this year. and we are looking forThe AAC is comward to welcoming them prised of many of the most at our March meeting in highly engaged Associate Orlando. I’m pleased to members. These individureport our roster is currently up to date and is on als contribute their time file at FSAE. and resources to ensure the success of FSAE throughWe also took a deep out the year. Together with dive in to our goals for the our Vice-Chair, Carolyn year, and we are on track to achieve them. We will Fazio, and our FSAE Staff be hosting one of the best Liaison, Adrian Amos, we AAC Committee Members attend the January meeting at meet 4 times per year in Conference VIP events on Hammock Beach Resort person to strategize and Tampa’s exclusive Yacht plan initiatives that support Starship. Our Education both the Society and the FSAE Foundation. I strongly encourage Session at Conference is titled “How to Think Like an Attorney all FSAE members to familiarize themselves with the AAC MemEven When You’re Not” and highlights best practices for hotels bers by visiting the AAC Page on the FSAE Website (http://fsae. and associations in contract agreements. You will not want to miss org/aac). Be sure to click on each member’s profile on the webthis session! site to learn a little more about each person. In addition, please Our PR Campaign has also taken off, so our AAC Members join me in thanking each AAC member for the hard work they do. can receive exposure and recognition as they work hard throughout the year. Finally, our Financial Awareness Campaign is stepping in to new territory as we help to better define how the 2012-13 Goals contributions of our Associate members translate in to savings for Our year began shortly after the 2012 Annual Conference our Executive Members. with a comprehensive review of the FSAE Bylaws. We prepared Our next meetings will be at The Florida Hotel & Conference an Operational Document to better clarify our role within Center (hosted by Betty Homan) and The Breakers Palm Beach FSAE. This exercise was time well spent, and it helped us in (hosted by Kimberly Chorniewy) in March and in May, respeccommunicating our purpose to not only each other, but to the tively. The AAC will continue to work very hard to achieve our FSAE Board as well. I’d like to thank the following members, goals and we look forward to the many successes they will bring who worked closely with me and with Deanna Menesses, for their to all FSAE Members throughout the year. role in preparing these documents: Eleanor Warmack, Carolyn We’ll see you at the 2013 FSAE Annual Conference in Tampa Fazio, Kimberly Chorniewy and Lisa Chamberlain. this July!

The 2012-13 Associate Advisory Committee

is Hard at Work for All FSAE Members

SOURCE • MARCH/APRIL 2013

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

by Deanna Menesses, CAE FSAE President/CEO

What’s Happening at FSAE

013 started off with lots of activity including the addition of our newest employee, Paige Graham. Paige, who serves as our Office Manager and Bookkeeper, replaced Ann Hewes who retired after 13 years of dedicated service to FSAE. January also brought the return of Hester Ndoja, FSAE’s Director of Membership and Development, who rejoined us after being out on maternity leave. FSAE is fully staffed with a fantastic, but relatively new, team. In addition to Hester and Paige, we have Summer McKanstry, our Director of Education and Events, and Adrian Amos, our Marketing & Communications Manager. If you have not yet had a chance to get to know the FSAE staff please give us a call, stop by our office, check them out on the FSAE website (www.fsae.org), or, better yet, meet us face-to-face at one of our many events and activities, including

FSAE Annual Conference. And speaking of FSAE’s Annual Conference…did you know that registration opened on January 1 and the Early Bird Registration ends on March 31st. I hope that you have already registered, but if not make sure you do it today! In case you don’t have the dates on your calendar the Annual Conference is scheduled for July 10-12 and will be held at the beautiful Marriott Tampa Waterside Hotel and Marina. The conference schedule, educational line-up, registration fees and more are now available at www.fsae. org/annual-conference. There are also numerous opportunities to get marketing exposure for your business by becoming a Conference Sponsor. For more information sponsorship opportunities, please visit the Annual Conference headquarters on the FSAE website.

For our technology-based companies we have a special opportunity for you at the Annual Conference called Meet the Geeks. Information on our technology expo is included in the Conference portion of our website, or contact Adrian Amos at (850) 702-0946. One of the fun activities at the FSAE Annual Conference is the FSAE Foundation Silent Auction. But, this year, the auction will be a bit different with an earlier online, as well as on-site Silent Auction. Mark your calendars for the Online Auction that will run from June 3-16th (ending at midnight EST). The Silent Auction will still occur at the Annual conference. But please remember ALL donations need to be submitted no later than May 15th. Four (4) Big Tickets are already on sale online and include Two (2) Big Ticket packages from the Marriott International continued on next page

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES M41686_7.25x4.875_DNKSC_FSAESurceMagazineMarch_P.indd 1

MARCH/APRIL 2013 • SOURCE 2/14/13 10:12 AM

Spring Your Association Forward with

FSAE’s Educational Events

Central Florida Meet & Greet

Wednesday, April 3 Sponsored and Hosted by Holiday Inn Lake Buena Vista Downtown Size doesn’t HAVE to matter... in technology Derek Fournier, Plain Sight Strategy Group Spend too much on more than you need or use technology that stinks? These were the choices for small businesses and many associations. But with cloud-based and software as a service (SAS) offerings, that is no longer the case. FSAE Members: $35 Non-Members: $45

Executive Series Luncheon

Tuesday, April 23 Hotel Duval, Tallahassee Sponsored by: Experience Kissimmee Why We Hate Congress and Are Powerless to Change it Steve Vancore, VancoreJones Commincations Why are we so angry at Congress? What is the reason for the rising anguish with the “People’s Branch?” Even with record-low approval ratings, voters are helpless to change Congress. FREE to all FSAE Association Executive Members $20 for Executive Non-Members

South Florida Meet & Greet

Thursday, May 23 Sponsored and Hosted by The Breakers, Palm Beach Change Management Robert Wicker, President, Red Oak Training & Development Lao Tzu said, “If you do not change direction, you will probably end up where you’re headed.” And that’s not always a good thing. Properly managing change is essential to operating a successful association. FSAE Members: $35

Non-Members: $45

To register for these events, visit www.fsae.org

What’s Happening at FSAE continued .... Hotels and Resorts of Florida, One (1) Big Ticket package from the Ritz-Carlton’s of Florida, and One (1) Big Ticket package from IHG. We have also been actively working on membership retention and recruitment, but we cannot do it alone. We need every FSAE member…Executive and Associate…to help us in our efforts. Please use every opportunity and connection you make to ask that person if they are an FSAE member, and if they aren’t tell them why they should become a part of the FSAE family. Other events and activities that have occurred: u January/February – Source Magazine published with new Editor…FSAE’s own Adrian Amos. u February 18th – FSAE Call for Nominations was launched. We are looking forward to the many responses that we will receive from our members who will vie for FSAE Board positions. u February 19th – FSAE held its first Tallahassee CEO Roundtable. This event, which was a sell-out, brought together CEO’s from around the state of Florida. This event would not have been as successful without the support of our Sponsors and Partners. We extend our many thanks to our Sponsors, XSITE and Richard Miseyko, Hilton Worldwide and Mike 24

SOURCE • MARCH/APRIL 2013

u u

Garcia, and our Partners, Robert J. Sniffen and Mark Logan, with the law firm of Sniffen and Spellman, P.A. February 19th – FSAE participated in the XSite tradeshow to promote FSAE Membership and the Annual Conference, February 26th – FSAE Foundation Executive Series Luncheon took place with Speaker, Former Florida Senator Bob McKnight. Many thanks to our luncheon sponsor Visit St. Pete/Clearwater. Scholarship application process redesigned to allow for a smother and easier process. Remember that there is over $11,000 available in scholarships from the FSAE Foundation and Marriott International Hotels and Resorts of Florida. The application is now up and available online: www.fsae. org/scholarships . Deadline to apply: April 15th. Development of AAC Member Profiles webpage, which highlights committee members’ contributions to the mission of FSAE.

Things to look for coming in the near future: u FSAE Foundation Call for Nominations u FSAE & FSAE Foundation Call for Volunteers u FSAE’s new app - scheduled to launch in March

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

HEALTH

Your Conference

Survival Guide we attend and conferences are no exception. Temptations are everywhere. It begins with coffee, muffins, pastries and bagels served before the first meeting of the day to desserts and drinks at the evening cocktail parties. With some careful planning, you can enjoy your conference experience without derailing your healthy lifestyle and sabotaging your diet.

First things first, get in the right mindset before you go

embers of any organization attend a conference or a meeting sooner or later. Hopefully you get to travel to a great city and stay in a pretty swanky hotel. Whether it’s just for lunch or for a weekend, it’s a great time to network, catch up with friends, and get away from the office. Unfortunately, it can also be a nightmare for those who are either dieting or living a healthy lifestyle. I know, I’ve been there and I have survived. In the Association world, we all know that hosting a meeting or conference is like hosting a party but on a much bigger scale. You wouldn’t want to show up at a party and munch on veggie platters and drink water and you would probably be pretty disappointed if you showed up at a conference where your food choices were just as dull. In our society, food plays a major role in pretty much every important event that

Why are you going? Focus on learning, improving, building a stronger association and networking. For some of you, this is not a problem. This article is not for you. It’s for the people like me whose first thought of any party or event is what kind of food they will serve, mainly what kind of desserts. Yes, I am a fitness professional, but I am also human; a human with a sugar addiction. Don’t scoff or judge. I know I have issues but I also know what it takes to keep my demons at bay.

sensible breakfast and lunch. Don’t waste valuable stomach space and calories on food that is just not that great. Instead, go for something you really want and enjoy it – in moderation. You don’t need to make two or three trips to the buffet and you certainly don’t need more than one dessert. Bananas, apples, oranges and other ready to eat fruit plus a serving of nuts are great for a quick breakfast in the room. Eat a big salad for lunch with added protein, but limit the dressing or better yet, use oil and vinegar. (Save your calories!) For buffet survival, fill up on vegetables and fruit and use very little dip. Look for grilled meats, stay away from fried foods and limit foods with fattening sauces and breading. A buffet meal can easily add up to a day’s worth of calories if you are not careful. Now, I’m not trying to be a wet blanket. You can still enjoy yourself and partake of the conference food and drink – but with some moderation and careful planning you can stay in control and keep your demons at bay. I know from experience that staying healthy and making good food choices are possible in every situation. With five days in Vegas and careful planning, I was able to stay on my eating plan and believe it or not, I still had a blast.

You must be prepared

“A failure to plan is planning to fail.” I love this quote and it’s so true especially while traveling. Pack some food that can be easily kept in a hotel refrigerator or will not go bad if left out – especially for snacks. Some great things to bring are unsalted nuts and Larabars, which have natural ingredients and no added sugar or processed junk. I always stock up before I take a trip. Being prepared and in control from the beginning will set you up for success. Start your day with a visit to the gym or meet up with some friends for a run or walk. Networking does not have to happen over food.

Choose your splurges

If you know you are going to indulge in dinner, drinks and desserts, then eat a

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Laurel Blackburn is the owner of Tallahassee’s award winning fitness program, Boot Camp Fitness and Training and Tallahassee Kettlebells. A personal trainer for 15 years, she has helped thousands of people change their lives through her unique style of training. She holds numerous fitness certifications including being the only Russian Kettlebell Certified Team Leader in the state of Florida. She is a sought after fitness expert and has been interviewed for several national magazines including, Women’s Health, Oxygen and the IDEA journal for fitness professionals. Follow her adventures at www.SuperStrongNana.com. MARCH/APRIL 2013 • SOURCE

By Kristin McWhorter, CAE Executive Director, National Poultry and Food Distributors Association; 2013 Silent Auction Co-Chair

FSAE Silent Auction NEWS:

ONLINE AUCTION THIS YEAR!

any of you don’t know me as I am pretty new to FSAE, but I have already become involved in a very worthwhile cause. Along with Meg Caldwell, I co-chair the FSAE Foundation’s Auction. This year, we have exciting news!! We will have an online auction open to everyone we can reach prior to the Annual Conference. Think about the exposure your company or organization can gain from possible world-wide publicity (only if you donate)! Plus, this year, the donated items will be displayed according to their categories. By grouping donations from our generous members and others, we will showcase great hotels, dining, art, shopping, services, attractions, and other items that will be easy to find on our site. We need your help to make this year successful. We need donations. Help the FSAE Foundation meet its goal of raising $50,000 in 2013! We are expecting a fantastic gathering at the conference and

www.fsae.org/silent-auction

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we are hoping to have the most profitable Auction ever! This will be a great opportunity for your company to showcase its property, product or service(s). Proceeds from the Auction go directly to the FSAE Foundation to provide funding for scholarships, education, research, professional development, and publications for the association management profession. Once we have donations, we can start telling friends, family and colleagues about the great deals in store as the online auction will be open to EVERYBODY! But before we can do that, we must have donations, so please commit to a donation right away. You can easily use the online form at www.fsae.org/silent-auction. Because we will need to get everything ready for the auction, we need your donation commitment by May 15, 2013. Save the date: the online Auction will run from June 3 - 16, 2013 (at midnight EST). Don’t worry, for you lovers of great deals, we will still have an on-site Silent Auction as well; just with fewer items than our online auction. For donors, this is a double opportunity for promoting your company or organization as all items will be showcased on the website! Some things will be business as usual – we will still have the BIG TICKET items ($25 each/ buy 4 get one free!) and the wine & liquor toss, so please consider donating to those functions too! We already have several fantastic packages available for the Big Tickets. Check out the Big Tickets online and purchase: www.fsae.org/silent-auction Thanks in advance to those generous companies that donate! I look forward to meeting more of you in Tampa!

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Silent Auction Items Needed! Deadline: May 15 www.fsae.org/silent-auction

Scholarships Now Available! Deadline: April 15 www.fsae.org/scholarships

Platinum Sponsors

The FSAE Annual Conference offers 10 hours of continuing education on the hottest topics in the association industry! Including: • Inspiring keynotes to build organizations that thrive • Leadership tactics for higher-performance • Strategies for unbeatable member engagement, retention & growth

DOWNTOWN TAMPA

Meet the Geeks

technology expo

• Effective technology that moves your members forward • Creating even-more memorable events

Important Conference Dates: March 31 Early-Bird Rate Ends April 15

Scholarship Deadline

May 15

Auction Donation Deadline

June 3-16 Online Auction Open Sponsored By:

July 10-12 Annual Conference in Tampa

www.fsae.org/annual-conference Educational Sessions | Registration Info | Sponsor Opportunities | Meet the Geeks

PROPERTIES SPECIAL SECTION

Best Central Florida Meeting Spots Caribe Royale At the Caribe Royale AllSuite Hotel and Convention Center, business and pleasure go hand in hand. With more than 150,000 square feet of flexible function space available, the Caribe Royale sets the standard for Orlando conference center facilities. A well-deserved distinction reinforced by our three elegant ballrooms, 54 spacious and convenient meeting rooms, three executive boardrooms, and 120 lakeside villas perfectly suited for small breakout sessions. Caribe Royale hotel provides two convenient Business Centers – one in our Grand Caribe Convention Center as well as a 24-hour automated center in the main Reception Building. To book call (407) 238-8100 or visit cariberoyale.com

Gaylord Palms

Everything in one place, so you can have it all. A Hotel and Convention Center built with your meeting in mind. Finally, a meeting hotel designed to give you exactly what you want and everything you need in one extraordinary location. With world-class facilities, exemplary service and unrivaled meetings expertise, Gaylord Palms provides the perfect environment for creative interaction and successful fulfillment of your event’s goals and objectives. And you asked, we listened! Our recent $50 million renovation targets everything from executive meeting spaces to unique networking venues, including Wreckers’ Sports Bar, Coquina Lawn and the adult-only South Beach Pool. When you plan a meeting at Gaylord Palms, you really can have it all. MEETGAYLORDhotels.COM - (877) 677-9352

Embassy Suites Orlando – Lake Buena Vista South Easy. Embassy. Both start with E and end in Y. So, it’s no coincidence that planning and executing meetings or conventions at Embassy Suites is easy, every time. Especially at the brand-new location in south Lake Buena Vista. There is no venue more convenient – with spacious suites, free cooked-to-order breakfast – and it is the largest Embassy 28

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Suites meeting hotel in the state of Florida with over 40,000 square feet of meeting, prefunction and event space! Located only 3.5 miles from the entrance to Walt Disney World® Theme Parks, call (407) 597-4100 or visit orlandolakebuenavistasouth.embassysuites.com and make your next meeting something special.

Kennedy Space Center When you have your event at Kenne-

dy Space Center Visitor Complex, new concepts become ready for lift-off.

It’s here in this meeting space where greatness is achieved, history is made and legends are born. Exceptional accomplishments come to those who have found inspiration, which is in abundance here. Hold amazing events or galas in the shadow of the mighty Saturn V rocket, in one of two enormous IMAX® Theaters, or, this summer, under the magnificent Space Shuttle Atlantis and discover all that can be accomplished. When an astronaut introduces your CEO, answers questions and dines with you, your presentation takes flight. Find fun and motivation in extraordinary, teambuilding exercises that are out of this world at the Astronaut Training Experience. To explore more on launching new ideas call (866) 870-8311 or KennedySpaceCenter.com.

Kissimmee A Grand Destination for Your Next Meeting

Kissimmee’s convenient location is grand. It gives you easy accessibility to everything for a perfect meeting. Orlando International Airport is less than a 30-minute drive to most properties; Downtown Orlando is about 20 minutes away; and the theme parks are 10 to 30 minutes. Easy access. Fabulous facilities. World-class entertainment. For meeting comfort, Kissimmee provides exquisite choices for meeting space and off-site venues from budget to luxury for groups of 10 to 10,000. And, when you book your next Kissimmee meeting through the CVB you’ll receive up to $1,500 off your master account. See 1500.meetinkissimmee.com for details. For more information about how Experience Kissimmee can help, please call (407) 742-8253 or (800) 831-1844. A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

PROPERTIES SPECIAL SECTION

Best Central Florida Meeting Spots Rosen Hotels & Resorts in Orlando...

Get Inspired in Orlando Providing value to your next meeting or convention is what Orlando does best. Our broad range of hotel, dining and entertainment options allows your attendees to connect with each other and become more productive. In addition to the Orange County Convention Center and an abundance of versatile meeting space, the destination is constantly transforming with seriously fine dining, a thriving arts scene and exciting entertainment. Additionally, Orlando airfares are the fourth lowest among the 50 largest U.S. airports. Visit Orlando® provides time-saving tools and the expertise of our knowledgeable staff to help plan your next meeting. We also offer marketing services to build attendance and welcome participants. Visit OrlandoMeeting.com to find out how your group can get inspired in Orlando.

introduces Rosen Rewards, a program to assist meeting planners in creating corporate social responsibility programs (CSR) for their groups while in Orlando. Rosen Rewards allows groups to realize an immediate reward — participating in team-building while giving back to the community in which they’re meeting. Rosen Rewards is available to groups meeting at one of three awardwinning Rosen convention hotels — Rosen Plaza, Rosen Centre or Rosen Shingle Creek. The program is supported by www.RosenRewards.com, which provides resources such as local charities and companies such as Helping Hands and Team Dynamix that can provide logistics assistance. Rosen Hotels & Resorts is actively involved in youth education, mentoring and scholarship programs, conservation and green initiatives, and support for the U.S. military and worldwide disaster relief.

CVB Meeting Spots Beaches of Fort Myers & Sanibel Find your island and find that nothing inspires a successful meeting quite like an inspired setting. On the breathtaking Beaches of Fort Myers & Sanibel, find a variety of venues designed to connect attendees to each other and to nature like nowhere else.For attendees, a meeting held here naturally feels different. For planners, the area’s innate accessibility and affordability adds to the charm of this island paradise. Located on Florida’s southwest Gulf coast and easily accessible via Southwest Florida International Airport (RSW) or by car via I-75, the area is a haven for nature lovers, sun seekers, shell hunters and anyone seeking a uniquely different Florida location for a meeting or event. Visit FortMyers-SanibelMeetings.com to find your island today or call (888) 231-5061.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Visit Jacksonville Jacksonville, perfectly positioned along the Atlantic Ocean in Northeast Florida, is called the “River City by the Sea.” Whether you are looking to discover the undiscovered, ignite romance, reconnect with family, or be inspired by the city’s cultural offerings, unique cuisine, or uncrowded beaches, anything is possible. Visitors will find plenty to do with diverse activities, restaurants, and nightlife. From convention hotels to resorts to boutique properties, Jacksonville offers more than 18,000 guest rooms, fitting every budget and preference. Jacksonville welcomes groups from 10 to 10,000 to experience its unique meeting venues and event spaces. Beyond the meeting room, the possibility for an unforgettable experience is waiting for you in Jacksonville! Call (800) 340-4444 or go to www.visitjacksonville. com/meetings for more information. MARCH/APRIL 2013 • SOURCE

PROPERTIES SPECIAL SECTION

Best Golf Meeting Spots

The Plantation on Crystal River The place to play & stay in Crystal River! The Plantation on Crystal River is a water and golf lovers paradise, located on the Nature’s Coast of Florida and the Gulf of Mexico. Our 18-hole championship course is a spectacular Florida golf course offering the best putting surfaces in the region, huge water oaks, weeping willow and an abundance of wildlife. Additionally, the resort offers over 196 guestrooms including golf front villas, 19th Hole Bar and Grill golf clubhouse, West 82° restaurant and bar, 96,000 gallon pool, Tiki bar and AVEDA Spa. Group meals can be arranged, whether it be at the clubhouse, on the back lawn along the banks of the Crystal River or in one of our 9 private banquet rooms accommodating 20-225! Visit www.PlantationOnCrystalRiver. com for more information.

Ponte Vedra Inn & Club Ponte Vedra Beach, Florida

The historic Ponte Vedra Inn & Club has been a northeast Florida landmark since its celebrated opening in 1928. Located in the picturesque seaside village of Ponte Vedra Beach, just 20 miles southeast of Jacksonville, this AAA FiveDiamond rated oceanfront resort has hosted some of the nation’s most influential groups and meetings. Palms, dunes and the Atlantic surf provide a dramatic backdrop for 250 luxurious rooms and suites, beach, golf, tennis, pools, gym, spa, restaurants and shopping. Ponte Vedra is a 17-time recipient of the “Gold Key Award” for meetings excellence. Groups from 10-450 persons are well cared for with more than 25,000 sq. ft. of meeting and banquet space. Customized events include putting green coffee breaks, “Closest to the Hole” cocktail receptions and beach Olympics. Call (800) 234-7842 or visit www.pontevedra.com.

Experience THE PLAYERS Championship this May St. Augustine|Ponte Vedra– Florida’s Historic Coast offers inspiring history, seaside elegance, and world-class accommodations and facilities to accommodate from 10 to 1,500 attendees. Here you will get a Florida experience unlike any other. Wherever you step, history is at your feet. And 2013 marks the 500th anniversary of Juan Ponce de Leon’s discovery and naming of La Florida, with new attractions and special events happening all year. Plus, Florida’s Historic Coast is a golfing Mecca – home to PGA TOUR Headquarters, World Golf Village & the World Golf Hall of Fame, plus THE PLAYERS Championship, returning May 6-12 at TPC Sawgrass (ticket packages and rooms still available). Florida’s Historic Coast is truly a memorable setting for entertaining or your next association event. Visit MyFloridaMeetings.com to learn more or call (800) 418-7529. 30

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

MEMBER NEWS

People, places HOTEL & CVB NEWS Hilton Naples today announced appointment of Niccole Neebling as Director of Sales, Catering & Marketing: Clark Hill, general manager, Hilton Naples, said, “We are fortunate to have an experienced professional like Niccole Neebling leading our sales and marketing efforts. Niccole fulfills the Hilton Brand Promise with her commitment to ensure that every guest feels cared for, valued, and respected.” Neebling joined the Hilton Naples in 2008 and was responsible for managing the group meetings market in Florida, Pennsylvania and the Southeastern United States. Most recently she was responsible for building and maintaining association and corporate group meeting relationships, executing all online, digital, social and traditional marketing, and the hotel’s public relations efforts. Visit Jacksonville Selects Experienced Leader: Visit Jacksonville announced that after a national search it has selected Paul Astleford as its next president and chief executive officer. Astleford, arrives in Jacksonville after a successful tour of duty leading Experience Columbus, in Columbus, Ohio, where he served as its president and CEO since 2000. “I see Jacksonville as a city with huge potential as a destination for corporate, group and leisure travel,” said Astleford. “I look forward to working with the city, community leaders and our hospitality industry and partners to elevate the awareness of all the assets that northeast Florida has to offer.”

Associated Luxury Hotels International (ALHI) Expands Portfolio In South Florida With The Addition Of The Renowned Doral Golf Resort & Spa Miami: Miami, Florida’s renowned Doral Golf Resort & Spa has been accepted as the newest member of Associated Luxury Hotels International (ALHI). The legendary 650-acre resort, which is celebrating its 50th anniversary this year, is undergoing

industry, as well as his relationships throughout the travel and tourism segment, matches perfectly with the criteria that our search committee identified as priorities.”

things

an extensive $200 million renovation that will dramatically transform and restore the iconic resort. The property will remain fully operational throughout the renovation, which is expected to conclude in 2014. ALHI, with its established Global Sales Organization (GSO) sales force throughout North America, now provides authorized and dedicated GSO services and sales support to corporations, associations, independent planners, business executives, and incentive specialists interested in conducting a meeting or program at the resort. Vist Orlando Hires Industry Veteran George Armando Aguel as President & CEO: On behalf of its board of directors, Visit Orlando Chair Paul Mears III today named George Armando Aguel president and chief executive officer of the nation’s premier destination marketing organization. “George is an incredibly accomplished industry leader, with extensive experience in both leisure and business travel,” said Paul Mears III, chair of the Visit Orlando board of directors. “His knowledge of the meetings and conventions

Attendees ‘Party with a Purpose’ in Orlando and raise more then $25k for local charity: Kathy Canning, executive director of the Orange County Convention Center; Deborah Sexton, president & CEO PCMA; Gary Cain, president Boys & Girls Clubs of Central Florida; Tammi Runzler, vice president of convention sales and service, Visit Orlando; and Sherrif Karamat, chief operating officer, PCMA, prepare to enter Party with a Purpose, the annual fundraiser connected to PCMA’s Annual Meeting – Convening Leaders. On Monday, Jan. 14, more than 1500 attendees enjoyed a lively evening at Hard Rock Live Orlando! to generate funds for the PCMA Education Foundation, Boys & Girls Clubs of Central Florida, and PCMA’s Network for the Needy. A check for $25,000 was presented to the Boys & Girls Club of Central Florida during the General Session at Convening Leaders, the following day. continued on next page

Rosen Shingle Creek In Orlando Joins Associated Luxury Hotels International: Rosen Shingle Creek in Orlando, Florida recently joined Associated Luxury Hotels International (ALHI). ALHI, with its established Global Sales Organization (GSO) and sales force throughout North America, now provides authorized and dedicated GSO services and sales support to corporations, associations, independent planners, business executives, and incentive specialists for the AAA Four-Diamond luxury hotel. To commemorate the occasion, ALHI’s President and CEO David Gabri (right) recently presented a plaque to Rosen Shingle Creek’s General Manager Dan Giordano (left), and Vice President of Sales & Marketing Leslie Menichini.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

MARCH/APRIL 2013 • SOURCE

Member News continued .... Florida’s first-ever business brand unveiled: “Florida. The Perfect Climate for Business.” Enterprise Florida (EFI) and Governor Rick Scott unveiled Florida’s first-ever business brand in front of EFI’s board of directors and key stakeholders. The brand reflects the state’s existing business foundation, economic power, capabilities and resources, all of which make it a super-state for business. More than just a logo or a tagline, the Florida business brand provides a common thread that will allow all of the state’s economic development organizations to work together in showcasing Florida as a premier business destination. Governor Scott said, “Each day I talk with CEOs around the world to tell them that Florida is the best place to do business. Our unemployment rate is at a four year low, we’ve created close to 200,000 private sector jobs in just two years, and our K-12 education system has jumped into the top ten in the nation. We’re working aggressively to get businesses to Florida, so Florida families have more opportunities to pursue the American dream – and with this innovative business brand we will continue to attract more opportunities to the Sunshine State.” The Naples Beach Hotel & Golf Club In Southwest Florida Completes Latest Phase Of Renovations: Continually enhancing its offerings, The Naples Beach Hotel & Golf Club in Southwest Florida has completed its latest phase

of renovations and enhancements. This $5 million phase includes the opening of a new Gulf-view ballroom that features spectacular panoramic views of the Gulf of Mexico, and which is Naples’ only beachfront ballroom. This phase also included the complete renovation of the remaining guest rooms in the resort’s Florida Wing, and the complete renovation of the resort’s Gulf-side meeting rooms and pre-function space. With the completion of these guest rooms, all of the resort’s 317 guest rooms and suites have been renovated and remodeled over the last three years. The 125-acre resort, which features 34,000 square feet of first-class meeting space plus many beautiful outdoor venues, is Southwest Florida’s only resort directly on the beach with an on-site championship golf course, a world-class spa, and an award-winning tennis center. Orlando World Center Marriott - one of the country’s most impressive convention properties - is proud to announce the completion of phase one of its multi-million dollar transformation: With extensive enhancements to the North Tower guestrooms and meeting space, Hall of Cities meeting rooms, 110 guest suites, on-site Starbucks, as well as an expanded pool deck and lawn for poolside events and activities, upgrades further establish this landmark hotel and bring an unprecedented resort concept to Orlando. The striking new upgrades are just the beginning of a multi-

The Big Bang: Experience the New Association Universe at digitalNow 2013! Explore, Extend, Expand: The New Association Universe

APRIL 4-6, 2013 Disney’s Contemporary Resort Lake Buena Vista, Florida In the 21st Century, associations can’t afford to regard sophistication in technology as a burden or simply as a strategic obligation. In this new universe associations must continually explore the available tools and knowledge in order to understand not only what they offer, but also how they may impact the organization. Learn more about this year’s program at the official ! 32

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faceted overhaul to the world-class, global destination. In an effort to continue offering guests experiences beyond compare, the 200-acre tropical oasis will remain in full operation throughout phase two of the renovation, currently underway.

OTHER NEWS ASAE Designates 144 Professionals Receiving Prominent CAE Credential: One hundred forty-four association executives recently earned their Certified Association Executive (CAE) credential from the CAE Commission of ASAE, joining more than 3,900 industry leaders worldwide. Congratulations New Florida CAE’s: Rebecca DeLorenzo, IOM, CAE Executive Vice President Flagler County Chamber of Commerce Palm Coast, FL Dustin McKissen, MBA, CAE Director of Operations United States Polo Association Lake Worth, FL Jeff Silveira, CAE Director of Standards BICSI Tampa, FL Consultant and Speaker Hardy Smith Announces Affiliation with Orlando-Based Contagious Companies Inc. - A seasoned corporate leader, nonprofit advisor, former NASCAR industry professional, and President of Hardy Smith Consulting, Smith has joined forces with Monica Wofford, CSP, CEO of Contagious Companies Inc., Orlando. The new affiliation between his firm and Contagious Companies places Smith as an integral part of Wofford’s premier training staff for organizations across America seeking his particular brand of expertise: training nonprofit and association leaders and energizing nonprofit and association board members. The relationship amplifies his continuing work as a speaker and consultant for nonprofits and associations.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Welcome NEW MEMBERS

EXECUTIVE

ASSOCIATE

Barbara Brady

Denise Allegra

Director Member and Leader Services Am Accounting Assn Phone: (941) 921-7747 www.aaahq.org

Sr. Sales Executive Tampa Marriott Waterside Hotel & Marina Phone: (813) 204-6309 www.marriott.com/tpamc

Leiah Carr

Andrea Balogh

President FL State Massage Therapy Assn Phone: (904) 477-2277 www.fsmta.org

Conference Service Manager Embassy Suites - Ft. Lauderdale Phone: (954) 315-1328 www.hilton.com

Kari Hebrank

Ian Black

VP Wilson & Associates, LLC Phone: (850) 514-5183 www.wilsonmgmt.com

Director of Group Sales Brazilian Court Hotel Phone: (561) 655-7740 www.thebraziliancourt.com

Laura Heiselman

Skye Buckner

Government Affairs Director FL Apartment Assn Phone: (407) 960-2910 www.faahq.org

Event Manager Orlando Marriott Lake Mary Phone: (407) 995-7008 www.marriott.com/mcoml

Tracy Holmes

Amy Christenson

Manager, Membership Recruitment Institute of Internal Auditors Phone: (407) 937-1100 www.theiia.org

Danielle Jessup

Program Manager II Partners in Assn Management, Inc. Phone: (850) 224-0711 www.yoursearchisdone.com

Erika Littles

Chief Staff Executive Partners in Assn Management, Inc. Phone: (850) 224-0711 www.yoursearchisdone.com

Dustin McKissen, CAE

Executive Director of Operations United States Polo Assn Phone: (561) 972-1105 www.uspolo.org

Jake Parks

Manager, Membership Retention Institute of Internal Auditors Phone: (407) 937-1289 www.theiia.org

Jason Zaborske

Sales Manager DoubleTree by Hilton Hotel and Executive Meeting Center Palm Beach Gardens Phone: (561) 776-2928 www.palmbeachgardens.doubletree.com

Craig Cochran

Director of SMERF & FL Assn Sales PGA National Resort & Spa Phone: (561) 227-2516 www.pgaresort.com

Michael Copeland

Owner Copeland Productions Phone: (407) 617-0872 www.copelandproductions.com

Bob Doering

Sr. Sales Manager Sawgrass Marriott Phone: (904) 373-2071 www.sawgrassmarriott.com

Benjamin Doherty SouthTech Phone: (941) 953-7455 www.southtech.com

President & CEO Capital Events, Inc. Phone: (850) 222-3868 www.specialeventcoordinator.com

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

Emily Engel

Robert Sniffen

Sr. Sales Executive Marriott Harbor Beach Resort & Spa Phone: (813) 475-6755 www.marriott.com

Founder and Managing Partner Sniffen & Spellman, P.A. Phone: (850) 205-1996 www.sniffenlaw.com

Julie Fisher

Sales Manager Omni Jacksonville Hotel Phone: (904) 791-4841 www.omnihotels.com

Sales Manager Doubletree by Hilton Tampa Airport Westshore Phone: (813) 998-2203 www.TampaDoubletree.com

Megan Fritz

Steffon Vann

Account Executive Daxko Phone: (205) 278-0724 www.daxko.com

Michael Gerringer

Sales Manager The Palms of Destin Resort & Conference Center Phone: (850) 351-0500 www.visionarydestin.com

Kelsey Harned

Sales Manager Plantation on Crystal River Phone: (352) 795-1605 www.plantationoncrystalriver.com

Rachael Hedman

Sales Manager LaPlaya Beach & Golf Resort Phone: (239) 449-1168 www.laplayaresort.com

Judy Hollister

Sales Manager Sheraton Tampa East Hotel Phone: (813) 246-7120 www.sheraton.com/tampaeast

Paget Kirkland

Owner Kirkland Event & Destination Services Phone: (561) 296-9449 www.kirklanddestinationmanagement.com

Julie Korountchev

Director of Sales and Marketing International Palms Resort & Conference Center Phone: (321) 392-1625 www.internationalpalms.com

Maria Maillo

Sales Manager Four Points by Sheraton Orlando Studio City Phone: (407) 996-2017 www.fourpoints.com/studiocity

Asa Thomas

Association Manager Hilton North Orlando/Altamonte Springs Phone: (407) 262-4509 www.hilton.com

Isabel Vermeer

Business Technology Consultant Information Technology Advisory Group (ITAG) Phone: (703) 489-9701 www.itaginfo.com

Susan Warren

Sales Specialist, Groups Westin Cape Coral Resort at Marina Village Phone: (239) 541-5054 www.westin.com

Andrea Wherry

Meeting Planner University of FL Phone: (352) 392-1701 www.conferences.dce.ufl.edu

Jamie Wilkinson

Sales Manager Omni Amelia Island Plantation Phone: (904) 277-5139 www.omnihotels.com

NEW POSITION Cathy Ennis

Director of Sales South Seas Island Resort on Captiva Island Phone: (239) 472-7698 www.southseas.com

Carlos Quiles

Sales Manager Embassy Suites Tampa Downtown Convention Center Phone: (813) 769-8328 www.tampadowntown.embassysuites.com

Jill Manthey

VP of Sales Yacht Starship Dinner Cruises Phone: (813) 471-1536 www.yachtstartship.com

MARCH/APRIL 2013 â&#x20AC;˘ SOURCE

FSAE and FSAE Foundation 2013

CALENDAR OF EVENTS 18-19 ASAE American Associations Day, Washington, DC 28-29 FSAE Associate Advisory Committee (AAC) Meeting The Florida Hotel & Conference Center, Orlando

April 2013

4-6 23

www.fsae.org

May 2013

March 2013

Dates Subject to Change. Please see www.fsae.org for the most up to date information.

FSAE Central Florida Meet & Greet, Holiday Inn Lake Buena Vista Downtown (WDW) digitalNow2013 Conference Disney’s Contemporary Resort, Lake Buena Vista FSAE Foundation Executive Series Luncheon Hotel Duval, Tallahassee (Sponsored by Experience Kissimmee)

September 2013

FSAE Associate Advisory Committee Meeting and South Florida Meet & Greet, The Breakers, Palm Beach 23-24 Board Meetings (FSAE & Foundation) The Breakers, Palm Beach 23

17 25-28

July 2013 10 10-12

October 2013

Board Meeting/Orientation (FSAE & Foundation) FSAE Annual Conference Marriott Tampa Waterside Hotel & Marina, Tampa

August 2013 3-6 16-18

ASAE Annual Meeting & Expo Atlanta, GA FSAE CEO Retreat Ocean Reef Club, Key Largo

January/February 2013 DONATIONS

Richard Curran EXPO Convention Contractors, Inc.

Paula Baumgardner Baumgardner Management

Erin Daly Public Affairs Consultants

Barbara Brady Am Accounting Assn

Carolyn R. Fazio, ECAM Fazio International, Ltd.

Linda Bridges FL League of Cities

Sue Fern Association Services

Christine Brosh Crowne Plaza Fort Myers

Mark P. Fontaine, CAE FL Alcohol & Drug Abuse Assn

7 Central Florida Meet & Greet Royal Plaza Hotel (WDW), Orlando 7-8 FSAE & FSAE Foundation Board Meetings Royal Plaza Hotel, Orlando

Carolyn D. Hinson, CGMP Leon County Schools, Labor and Employee Relations

Linda Bruns Shepard Exposition Services, Inc.

Connie Galietti, JD FL Psychological Assn

Jack Cory Public Affairs Consultants

Michael Gerringer The Palms of Destin Resort & Conference Ctr.

Keyna D. Cory Public Affairs Consultants

Steve Glass, CAE, CMP Glass Management Services, Inc.

SOURCE • MARCH/APRIL 2013

Robert P. Jones Southeastern Fisheries Assn Teresa King Kinney, CAE, RCE Miami Assn of REALTORS Paul A. Ledford, CAE, CHA FL Hospice & Palliative Care Assn Betty Ann Lewis Royal Plaza in the Walt Disney World Resort Drew D. McLeod, FMP Kind Intelligence, Inc. Barbara A. Miller Central FL Auto Dealers Assn Richard Miseyko, CMP, CMM Site Search, Inc.

FSAE Foundation Golf Tournament, Southwood Golf Club, Tallahassee

November 2013

Richard T. Hull, Ph.D. Text and Academic Authors Assn, Inc. Tricia E. Arnold, CAE FL Assn of School Administrators

FSAE Foundation Executive Series Luncheon Hotel Duval, Tallahassee (Sponsored by Renaissance Orlando at SeaWord) FSAE Foundation Think Tank Sirata Beach Resort & Conference Center, St. Pete Beach

P. Christine Poole, CMP ConferenceDirect Noelle Ricciardi Jupiter Beach Resort & Spa Josephine Sheffield Central FL Auto Dealers Assn Pat Swartz, CMP Swartz & Associates Latoya D. Washington FL Assn of Counties Doug Wheeler FL Ports Council Nikki L. Wiktorsson, CMP W Consulting Kathleen Wilson, CAE National Assn of Trial Lawyer Executives Jason Zaborske Capital Events, Inc. Lissette Zuknick West Coast District Dental Assn

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES

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