FSAE Source Magazine - May June 2014

SOURCE www.fsae.org

MAy/JUNE 2014

success by association

NonDiscrimination Provisions

you need to know

How FMHA Creates Value Take Bold Action How to Deal with Change

BRING YOUR

Group Getaway FROM THE ORDINARY.

Jacksonville is an incredibly affordable place to host your next meeting. And there’s so much to do at any given time. From a trip to the beach to championship golf to eclectic dining, Jacksonville has it all. Contact Karen Townsend, Associate Director of Sales, to book your next meeting! Call her directly at 904.421.9172. Or go to VisitJacksonville.com for more information.

SOURCE success by association

May/june 2014

How FMHA Creates Tangible Member Value

10

How to deal with change: take bold action

14

The Non-Discrimination Provisions of the Patient Protection and Affordable Care Act

16

For Members By Members Buy FSAE. It Matters

22

New AMS Review Site

25

From “Should We Do It” to “Making It Better”

26

Hot Trends in Association Tech: the case for Gamification

27

2014 Grant Recipients

31

New Members

12

Member News

18

Foundation Donors Issue Special Section Innovation Lounge Experts

28

Buyer’s Guide

32

Beach Meetings

33

2014 FSAE CALENDAR May 30 – June 6 Online Auction

July 9 - 11

2014 Annual Conference Hilton Orlando

September 26-28

July 15 - 17

South Seas Island Resort, Captiva Island

2015 Annual Conference

CEO Retreat

November 6

Central Florida Meet & Greet

The Shores Resort & Spa, Daytona Beach

36

Renaissance Vinoy Resort & Golf Club, St. Petersburg

FSAE Staff Florida Society of Association Executives 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302

Phone: (850) 222-7994 Fax : (850) 222-6350 fsae@fsae.org www.fsae.org

Planting the Seeds of Innovation

President/CEO Frank Rudd, CAE, CMP frank@fsae.org; (850) 702-0943

Marketing, Communications and Technology Manager Adrian Amos adrian@fsae.org: (850) 702-0946

• New Schedule with sessions starting Wednesday morning and ending Friday after lunch! (The Gala is now Thursday night) • Education that earns 12 CAE & 12 CMP Credit Hours with tracks focusing on Tools, Growth & Innovation • Hands-on learning and interactive sessions!

Office Manager/Bookkeeper Paige Graham paige@fsae.org; (850) 702-0945

Director of Membership and Development Hester Ndoja, CAE

• Exceptional networking

www.fsae.org/annualConference

hester@fsae.org; (850) 702-0944

Source

Printer: Rose Printing

NEED AV?

Editor Adrian Amos

adrian@fsae.org (850) 702-0946

PUBLISHER Frank Rudd, CAE, CMP

Cover Photo provided by Copeland Productions copelandproductions.com

frank@fsae.org (850) 702-0943

Advertising Sales Sue Damon suedamon1@aol.com (850) 926-3318

Graphic Design Jesse Beleck jesse@DesignOnTheBrain.com (850) 524-3787 | DesignOnTheBrain.com

Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services.

If legal advice or other expert assistance is required, the services of a competent professional should be sought.

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MAy/june 2014

GET LOST IN THOUGHT.

NOT IN THE CROWD.

RIGHT FOR YOUR BUDGET. RIGHT NEXT TO ORLANDO. Mediocrity adjourned. Seminole County gives your group a beautiful, natural setting that’s less crowded and more relaxed, yet still close to world-famous theme parks. From some of Florida’s finest group hotels (priced less than Orlando resorts), to inspiring outdoor venues, to expert planning assistance, it’s better to meet in Seminole County. So come meet in Seminole County, North Orlando’s oasis for group meetings, and let our planners help coordinate your next meeting.

MEETINSEMINOLE.COM • 407-665-2901 A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

5

From the cEO

Frank Rudd FSAE President/CEO

I hope you’re getting as excited as I am about the FSAE Annual Conference! Exceptional speakers, a new schedule, fantastic hotel and some fun social and teambuilding events all add up to the makings of a wonderful event. Our Co-chairs John Clark, CAE and Eric Szymanski have done a great job of revamping the Conference and creating something for everyone – from young professionals, first- timers and seasoned veterans. If you have not yet registered, stop whatever you doing and make sure you are part of the premiere event for FSAE! We have a brand new, interactive session this year - The Amazing FSAE Challenge Course and Leadership Adventure. Developed in partnership with Catch Your Limit Consulting, the Challenge is a combination scavenger hunt (think Amazing Race), learning lab and strategic thinking about the future of association management. This is absolutely something new that you have never experienced before. Participants will share best practices in growing membership and how to increase non-dues revenue, as well as innovative ideas and leadership strategies.

All this will culminate in a White Paper for those who take part. Sign up for the Challenge when you register and if you have already registered, email me and let me know you would like to be a part of it (frank@fsae. org). You will not regret it!

My first month at FSAE has been great!

I’ve been able to participate in the Meet & Greet Luncheons in Central and South Florida as well as the Foundation’s Executive Series Luncheons. I do feel a real sense of energy and enthusiasm about FSAE as I get to connect and reconnect with members around the state. Our membership has exploded since the first of the year with over 140 new members, and a strong majority of those are Executive Members.

The Qualified Association Specialist (QAS) Program continues to be the hottest ticket in town. We have begun to partner with other SAEs around the country so they can offer QAS to their members. Take a minute and look around your office (and your leadership) and think who can benefit

6

MAy/june 2014

from this unique professional development opportunity. Go to www.fsae.org/ associationSpecialist for more information.

I’m honored to be here and have this opportunity to serve as your President and CEO. I want to hear from you about how to make FSAE an even better return on your investment of time and membership dues. Please call or email me anytime. All of the FSAE staff is here to help create and implement the best programs for our members and foster a community of networking and camaraderie. That’s our goal every day we walk in the door.

Our membership has exploded since the first of the year with over 140 new members, and a strong majority of those are Executive Members.

I’m excited about the future of FSAE. I hope you are too.

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7

From the chairs

By Eleanor Warmack, CAE Recently I read an

article wherein former Campbell Soup CEO Douglas Conant was quoted to have said:

Eleanor Warmack, CAE FSAE Chair

Jim Ayotte, CAE FSAE Foundation Chair

8

MAy/june 2014

“Leaders should learn to relish interruptions and distractions.

It’s through these moments that leaders learn what’s going on and can help cut a path through the chaos and confusion of corporate life.

Every ‘interruption’ offers an opportunity to lead impactfully, to set expectations, bring clarity to an issue, or infuse a problem with energy and insight.”

As I began my year as your Chair, I could not have envisioned the interruptions and distractions that have appeared along the way. I am so proud of the FSAE Board for being the leaders they are. We have taken advantage of these “opportunities” to develop focused plans for FSAE’s future. We have not allowed the interruptions to keep us from our work, but have embraced them as our work. We have tackled some difficult situations this year and always have done so with the utmost professionalism and discrete candor that was required of each.

It’s hard to believe this is my last column as Chair of the FSAE Foundation.

I want to thank the membership for the opportunity to serve in this leadership role and the Board of Trustees for their commitment to the success of FSAE and the FSAE Foundation.

Last year, the FSAE Foundation set some fairly modest goals. They included: increasing member contributions, broadening the donor base, expanding the Silent Auction to include an online component and revitalizing Think Tank. I am pleased to report that progress has been made in these areas. While the Foundation is moving in the right direction, revenues must continue to increase so that the FSAE Foundation can become financially selfsupporting.

By Jim Ayotte, CAE

In 2013, member contributions to the Foundation exceeded budget and were 60 percent higher than in 2012. Even more positive was that the number of donors increased from the previous year. To help keep the fundraising momentum going the Foundation produced its first Annual Report in many years in January. The Annual Report recapped the year’s activities, recognized donors for their generosity and encouraged FSAE members and others to make annual giving to the Foundation a priority.

As Association Executives, we understand that while it might be easier to widely communicate what we are doing to handle a situation, it is not always appropriate. It is at these moments that one hopes your members trust that those they elected to lead the organization are doing so in the best interest of, and for the future of the organization. Though it may not have made sense to you at the time, I know when you see the result you will agree that our Board did an exceptional job this year.

Also in 2013, the Silent Auction, the Foundation’s biggest annual fundraiser, was expanded to include an online auction. The online auction was a logical progression in response to outgrowing space at the Annual Conference and has significant growth potential as non-conference attendees have the opportunity to get in on some great auction deals while supporting the Foundation. The inaugural online auction was a success and will continue to grow as donors and bidders get used to the new event. This is a perfect time to remind you to donate an item to the Foundation Auction, purchase Big Tickets and set a reminder in your calendar to participate in the online Auction May 30 – June 6.

When I was installed, I promised we would: • conduct an evaluation of our programs and services

Attendance at Think Tank and Executive Series Lunches were up in 2013. These increases were helped by a better economy, but good programming will sustain and grow

From the Chairs (continued on pg. 21)

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Where ideas are bolder, meetings are more memorable, and business is anything but usual.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES 9 SUNSTREAM.COM/FSAE • SALES@SUNSTREAM.COM • 888.865.5844

FEATURE STORY

How FMHA Creates Tangible Member Value

By Adrian Amos

10

photo provided by may/june 2014

Like most of our members, Jim Ayotte, CAE, Executive Director of FL Manufactured Housing Association (FMHA), needed a strong value proposition for his industry. For FMHA, that value is providing a consumer-based website that educates homebuyers on the benefits of manufactured housing – and connects them with members’ homes or communities that meet those needs.

FMHA is a trade association for the manufactured housing industry. Members are comprised of the manufacturing companies that build the homes as well as community owners, retailers, developers and service and supply firms.

The two primary benefits that FMHA provides are:

1

government relations & education to keep industry regulations in check

2

and educating consumers on housing options which generates leads for members.

“The legislative and regulatory advocacy we do for members is extremely important,” said Jim. “Some of our members get it and support the organization 100% on this aspect alone.

But it’s intangible. We needed to provide something all our members would find value in and our website strategy has been key.”

FMHA has had consumer information on its website since 1997, but in 2012 they reinvented the site to become the premier source of education for the industry. “We’re educating consumers on affordable housing options,” Jim said. “Our website provides a non-threatening way to evaluate the advantages of manufactured homes and communities without the hard-sell. Just recently, we added the functionality to include homes and community listings so consumers can search specific areas of the state for specific home-features and amenities they’re looking for.

When they find something they’re interested in, we send those leads to our members.”

By adding listings to their site, FMHA is able to offer members something they can’t do on their own. The real estate industry considers manufactured

homes ‘personal property’ and not ‘real property,’ so many real estate websites like Tulia or Zillow won’t take the listings.

This leaves manufacturers and community managers with limited options for marketing available homes. FMHA saw this opportunity and had a custom-built Multiple Listing Service (MLS) for its members.

“Our members loved the idea of having our own MLS system,” Jim said. “The more information we can provide consumers, the more likely they are to reach out to members on specific homes. We know that browsing for real estate happens online long before a potential buyer calls an agent, so it’s extremely important that our members are able to show their inventory to prospective buyers from the comfort of their living room.”

FMHA’s website also helps the association maintain and grow membership through its tangible benefits. “We’re able to use the site analytics to show members what we’re doing for them,” Jim said. “Not only can we tell them how many potential homebuyers we’re reaching, we’re also able to show members how many consumers are looking directly at their communities and properties. This tangible measurement of member value is huge. Plus if you’re not a member, you’re not on our site.

“The housing market is coming back, and our site is gaining traction,” Jim added. “We have the information on the areas of the state to live in, and now specific, searchable housing and community listings to make it easier for prospective buyers.

It’s our job to market the website to potential snow-birds and retirees looking to move to Florida, and we plan to kick off an aggressive marketing campaign this quarter. The more listings we have and more traffic we generate, the greater our member-value proposition becomes. With good metrics, we can grow our membership and drive non-dues revenue through sponsorship and banner ads.

“Every association wants a value proposition that makes joining and renewals a no-brainer. We know that a good membership ‘hook’ has to be something that’s unique, provides significant value and is something members can’t get on their own. For us, it’s connecting members to customers and our website is an integral part of cultivating and generating those leads.”

Has your association implemented an innovative program?

Contact Adrian and we could feature your story in Source! adrian@fsae.org | 850.702.0946

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

11

FSAE members

Executive Members: Abby Andersen, CMP

Meeting Planner, Fl MATHCOUNTS State Coordinator FL Engineering Society 161 Forest Park Dr. Santa Rosa Beach, FL 32459 Phone: (850) 267-4981 www.fleng.org

Beth Brooks, CAE

President & CEO Texas Society of Assn Executives 8200 N. Mopac Expressway, Ste. 185 Austin, TX 78759 Phone: (512) 444-1974 www.tsae.org

Amber Bulloch

Professional Development Manager FL Recreation & Park Assn 411 Office Plaza Dr. Tallahassee, FL 32301 Phone: (850) 878-3221 www.frpa.org

Mia Cary

VP of Sales and Industry Relations NAVC (North American Veterinary Community) 5003 S.W. 41st Blvd.

Gainesville, FL 32608 Phone: (336) 549-9231 www.navc.com

Steve Casey

Executive Director FL Sheriffs Assn 2617 Mahan Dr. Tallahassee, FL 32317 Phone: (850) 877-2165 www.flsheriffs.org

Heather Edwards

Director of Multimedia Flagler County Chamber of Commerce & Affiliates 20 Airport Rd., Ste. C Palm Coast, FL 32164 Phone: (386) 437-0106 www.flaglerchamber.org

Tammy Gantt

Membership Services/Programs Director FL Thoroughbred Breeders’ and Owners’ Assn 801 S.W. 60th Ave. Ocala, FL 34474 Phone: (352) 629-2160 www.ftboa.com

12

may/june 2014

Welcome New Members Debbie Hall

Director of Communications FL Engineering Society P.O. Box 750 Tallahassee, FL 32302 Phone: (850) 224-7121 www.fleng.org

Joe Anne Hart

Director of Governmental Affairs FL Dental Assn 118 E. Jefferson St. Tallahassee, FL 32301 Phone: (850) 224-0189 www.floridadental.org

Sharon Hoydich

Director of Professional Development Florida Realtors 7025 Augusta National Dr. Orlando, FL 32822 Phone: (407) 438-1400 www.floridarealtors.org

Sean Hudson

Lynn Mortilla

Executive Director Assn of Dental Implant Auxiliaries 8558 Hawbuck St. Trinity, FL 34655 Phone: (727) 642-3280 www.adiaonline.org

Zana Raybon

Executive Director FL Board of Professional Engineers 2639 N. Monroe St., Ste. B-112 Tallahassee, FL 32303 Phone: (850) 521-0500 www.fbpe.org

Rebecca Roberts

Director of Marketing & Communications FL Alcohol & Drug Abuse Assn 2868 Mahan Dr., Ste. 1 Tallahassee, Fl 32308 Phone: (850) 878-2196 www.fadaa.org

Director of Administration and Member Services FL Court Clerks & Comptrollers 3544 Maclay Blvd.

Tallahassee, FL 32312 Phone: 850-921-0808 www.flclerks.com

Christopher Brian Shade, AEM

Curtis Lavarello

Scott Shalley

Executive Director School Safety Advocacy Council P.O. Box 384 Venice, FL 34284 Phone: (941) 232-4633 www.SchoolSafety911.org

Cathi Lundgren, CAE

Sr. Account Executive HPN Global - A Global Meeting Services Company 3417 Castlebar Cir. Tallahassee, FL 32309 Phone: (850) 297-0614 www.hpnglobal.com

Sandy Merrill

Chief Administrative Officer FL Podiatric Medical Assn 410 N. Gadsden St. Tallahassee, FL 32301 Phone: (850) 224-4085 www.fpma.com

Gail Moore Swaby

VP, Professional Development BICSI: A Telecommunications Assn 8610 Hidden River Parkway Tampa, FL 33637 Phone: (813) 903-4719 www.bicsi.org

Department of Veterans Affairs 622 S. Green St. Madrid, IA 50156 Phone: (515) 212-0074 www.va.gov

Director of Enterprise Programs FL Assn of Counties 100 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 922-4300 www.fl-counties.com

Jane Anne Sutphin

Manager of Membership & Communications Georgia Society of Assn Executives 233 Peachtree St. NE, Ste. 751 Atlanta, GA 30303 Phone: (404) 577-7850 www.gsae.org

Paul Thompson, CAE, MIRM CEO/ Executive Vice President FL Home Builders Assn 201 E. Park Ave. Tallahassee, FL 32301 Phone: (850) 224-4316 www.fhba.com

Michael Volling

Executive Director International Municipal Signal Association 1416 Grand Isle Blvd.

Melbourne, FL 32940 Phone: (512) 868-7664 www.imsasafety.org

Paul Weintraub, RCDD, ESS, RTPM Director, Global Development & Support BICSI: A Telecommunications Assn 8610 Hidden River Parkway Tampa, FL 33637 Phone: 813.979.1991 www.bicsi.org

Dave Wenhold, CAE, PLC

CEO Kautter Wenhold Management Group 222 S. Westmonte Dr., Ste. 101 Altamonte Springs, FL 32714 Phone: (703) 927-1453

Susan Woodard

Director of Event Operations NAVC (North American Veterinary Community) 5003 S.W. 41st Blvd.

Gainesville, FL 32608 Phone: (352) 375-5672 www.navc.com

Assosciate Members: Margo Bennardo

Sales Manager Embassy Suites Orlando Downtown 191 E. Pine St. Orlando, FL 32801 Phone: (407) 841-1000 www.orlandodowntown. embassysuites.com

Tina Berrien

Sales Manager Visit St. Petersburg/Clearwater 13805 58th St. N. Ste. 2-200 Clearwater, FL 33760 Phone: (727) 464-7208 www.visitstpeteclearwater.com

Peter Berry, CAE

National Account Manager Experient 8951 Bonita Beach Rd., Ste. 525, #402 Bonita Springs, FL 34135 Phone: (941) 377-1104 www.experient-inc.com

Rebecca Bittle

Sales Manager Marriott Tampa Westshore 1001 N. Westshore Blvd.

Tampa, FL 33607 Phone: (813) 287-2555 www.marriott.com/tpawe

Rob Buffaloe

Sales Manager DoubleTree by Hilton Orlando Downtown 60 S. Ivanhoe Blvd.

Orlando, FL 32804 Phone: (407) 313-3460 www.DoubleTreeOrlandoDowntown.com

Chris Capozzi

FL State Association Local Government Sales Manager Plaza Resort & Spa 600 N. Atlantic Ave. Daytona Beach, FL 32118 Phone: (386) 267-1604 www.PlazaResortAndSpa.com

Michael Carter

Partner Carr, Riggs & Ingram, LLC 1713 Mahan Dr. Tallahassee, FL 32308 Phone: (850) 878-8777 www.cricpa.com

Kristina Christopher

Sales Manager Westin Diplomat Resort & Spa 3555 S. Ocean Dr. Hollywood, FL 33019 Phone: (954) 602-8615 www.westin.com/diplomat

Kelly Clark

Director of Sales Doubletree Suites Tampa Bay 3050 N. Rocky Point Dr. W. Tampa, FL 33607 Phone: (813) 888-8800 www.doubletreetampabay.com

Ben Comer

Account Executive Gather Digital 55 Vilcom Center Dr., Ste. 230 Chapel Hill, NC 27514 Phone: (919) 932-4266 www.gatherdigital.com

Jennifer Corwin, CMP National Sales Manager Villas of Grand Cypress One N. Jacaranda Orlando, FL 32836 Phone: (407) 239-1934 www.grandcypress.com

Keith Dean, CPA

Managing Principal Association CFO 2029 Laurel St. Tallahassee, FL 32303 Phone: (850) 980-3745

Bill Deutsch, CMP

Sr. Account Executive Avmedia 11352 Boggy Creek Rd. Orlando, FL 32824 Phone: 4075457499 www.avmediainc.com

Vivian Garcia

Senior Sales Executive Vista Convention Services 6901 N.W. 26th Ave. Miami, FL 33147 Phone: (305) 673-1123 www.vistacs.com

John Grenon

Assistant Director, Sales & Marketing Hyatt Regency Pier Sixty-Six 2301 S.E. 17th St. Fort Lauderdale, FL 33316 Phone: (954) 728-3536 www.pier66.hyatt.com

Janette Hartenstine

Lori Lombardi Ryan, CMP

President Orlando Conference Management Group, Inc 13124 Sunkiss Loop Windermere, FL 34786 Phone: (407) 948-5706 www.ocmg.net

Heather McCully

Sales Manager Hilton Melbourne Beach Oceanfront 3003 N. Hwy. A1A Melbourne, FL 32903 Phone: (321) 777-5000 www.melbournebeach.hilton.com

Sara Melvin

Sales Manager Visit St. Petersburg/Clearwater 13805 58th St. N. Ste. 2-200 Clearwater, FL 33760 Phone: (727) 464-7234 www.VisitStPeteClearwater.com

Sales Manager DoubleTree at Entrance to Universal Orlando 5780 Major Blvd.

Orlando, FL 32819 Phone: (407) 206-7059 www.doubletreeorlando.com

Claudia Menezes

Stephanie Hunicke

Robbie Mezzatesta

Group Sales Manager Seminole County CVB 1515 International Pkwy, Ste. 1013 Lake Mary, FL 32746 Phone: (407) 665-2901 www.visitseminole.com

Jason Johnson

Sales Manager Pegasus Transportation 10747 Rocket Blvd.

Orlando, FL 32824 Phone: (407) 812-8812 www.pegasusbus.com National Sales Manager Park Inn by Radisson 3011 Maingate Ln. Kissimmee, FL 34747 Phone: (407) 997-2156 www.parkinn.com

Steve Mordue

VP Corproate Development / Managing Director HelmsBriscoe 2253 Langley Circle Orlando, FL 32835 Phone: (407) 217-5369 www.helmsbriscoe.com

CEO Forceworks 401 S. Florida Ave., Ste. 200 Tampa, FL 33602 Phone: (866) 580-4075 www.forceworks.com

Isa Lee

Marketing Events Specialist Aptify 200 N. LaSalle St., Ste. 2950 Chicago, IL 60601 Phone: (202) 223-2600 www.aptify.com

Sr. Sales Manager Hilton Orlando 6001 Destination Pkwy Orlando, FL 32819 Phone: (407) 313-8436 www.thehiltonorlando.com

Debie Leonard

Shareholder Thomas, Howell, Ferguson, P.A. 2615 Centennial Blvd., Ste. 200 Tallahassee, FL 32308 Phone: (850) 668-8100 www.thf-cpa.com

Amanda Palmer

Christine Payne

Business Development Manager Crowne Plaza Jacksonville Airport 14670 Duval Rd. Jacksonville, Fl 32218 Phone: (904) 421-2031 www.cpjacksonvilleairport.com

Wade Shapiro

Holly Wright

Nancy Snyder

Michelle Chandler St. Clair

President Legacy Insurance Solutions, LLC 3500 Financial Plaza 4th Floor Tallahassee, FL 32312 Phone: (850) 894-2333 www.legacyinsllc.com

Sr. Sales Manager Hilton Melbourne Beach Oceanfront 3003 N. Hwy. A1A Melbourne, FL 32903 Phone: (321) 216-3237 www.melbournebeach.hilton.com

Group Sales Manager One Ocean Resort Hotel & Spa One Ocean Blvd.

Atlantic Beach, FL 32233 Phone: (404) 855-5900 www.oneoceanresort.com Director of Business Services Society of Pharmaceutical and Biotech Trainers 4423 Pheasant Ridge Rd.; Ste. 100 Roanoke, VA 24014 Phone: (540) 725-3859 www.spbt.org

Tim Spolar

Sr. Sales Manager Disney Destinations P.O. Box 10000 Lake Buena Vista, FL 32830 Phone: (407) 566-4839 www.disneymeetings.com

Danielle Stefancic

Sales Manager Hyatt Regency Orlando Intl. Airport 9300 Jeff Fuqua Blvd.

Orlando, FL 32827 Phone: (407) 825-1322 www.Orlandoairport.hyatt.com

Lauren Thompson

Area Sales Manager Sandcastle Resort at Lido Beach 1540 Ben Franklin Dr. Sarasota, FL 34236 Phone: 9413871181 www.sandcastlelidobeach.com

Sam Varn

Awards4U 1387 E. Lafayette St. Tallahassee, Fl 32301 Phone: (850) 878-7187 www.awards4u.com

Ann Marie Vibbert

Sales Manager Crowne Plaza Orlando Downtown 304 W. Colonial Dr. Orlando, FL 32801 Phone: (407) 367-3626 www.downtowncrowne.com

Members in New Positions: Deborah Beck

Owner/Independent Professional Contractor dbExecutive Services, LLC 4518 Spring Flower Ct. Sarasota, FL 34233 Phone: (850) 570-1679 www.dbevents.net

Treena Winkler

Sales Manager Hilton Orlando Lake Buena Vista Located in the Walt Disney Resort 1751 Hotel Plaza Blvd.

Lake Buena Vista, FL 32830 Phone: (407) 827-3812 www.hiltonorlandolakebuenavista.com

Welcome to FSAE Staff: Katherine Geery

Intern FL Society of Assn Executives 2410 Mahan Dr., Ste. 2 Tallahassee, FL 32308 Phone: (850) 222-7994 www.fsae.org

Michelle Waddell

National Sales Manager Shores Resort & Spa 2637 S. Atlantic Ave. Daytona Beach Shores, FL 32118 Phone: (386) 589-2512 www.shoresresort.com

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSoCIATION EXECUTIVES

13

FEATURE STORY

How to Deal With Change:

Take Bold Action How do you usually deal with change and uncertainty? Do you freeze? Do you try to ignore it? Do you go into overanalysis mode? Or do you take bold action?

Conference Keynote Speaker

In these cases you may be tempted to spend a lot of time analyzing and thinking

By Avish about your options. However, Parashar this approach may greatly slow down your path to success while giving your competition the chance to get ahead.

Great improvisers, and anyone who is excellent at finding opportunity in the unexpected, understand the power of taking bold action: When uncertain, take bold action. You’ll either get big results or big feedback. Either one will accelerate your success.

When uncertainty strikes, you have three options:

1

Take no action

2

Take tentative action

3

Take bold action

Taking No Action

When you do nothing but analyze and think, you make no progress. You quickly fall behind others who take action.

Taking Tentative Action

When you take small, tentative action, you either get small results or small (or no) feedback.

Small results are un-motivating and don’t move you very far down the road to your goals. When things don’t work out, small action leads to little or inconsequential feedback. You can’t learn and adjust if you don’t get enough feedback.

Examples of tentative action: • Planning • Researching

• Forming committees (and waiting to meet) • Tabling things “for now” None of these are bad in and of themselves. And you will of course want to do some research and planning before leaping into action.

However, when done excessively, or as a way to procrastinate (as is often the case when change hits or you feel uncertain), then they become problematic.

Taking Bold Action

Bold action, on the other hand, leads to either big results or big feedback.

Big results are obviously what you are after. They feel good and move you forward.

When thing don’t work out you get big feedback. This may sound like a bad

thing, but when you get feedback you can learn from it, make an adjustment, and try again.

Don’t Be Stupid

This is not about being stupid. Bold action doesn’t mean that you bet the farm or take unnecessary risks. It just means that you make a decision and do something.

Examples of bold action: • Testing a new pitch to an actual prospect or client.

• Trying new material in a speech or training session.

• Assembling a prototype and testing it out.

• Implementing a new meeting or event format.

• Launching a pilot program with a small group of clients.

It may seem scary, but you will learn far more and make much faster progress by taking bold action, analyzing the results, making adjustments, and then acting again than you ever will by just analyzing.

The next time you are faced with change, or an unexpected setback, or any kind of uncertainty, take a small, smart, and bold step and see what happens. You may very well be pleasantly surprised.

As the world’s only Motivational Improviser, Avish Parashar uses techniques from the world of improv comedy to engage, entertain, and educate audiences on ideas around change, creativity, and motivation.

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FEATURE STORY

The NonDiscrimination Provisions

of the Patient Protection and Affordable Care Act

By Robert J. Sniffen, Sniffen & Spellman, PA

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The Patient Protection and Affordable Care Act (ACA) has been a dominant news item since being passed in 2010. One provision of the ACA that has not received much attention (or scrutiny) is the rules on non-discrimination.

Non-discrimination in the provision of insurance benefits is not an entirely new concept. In fact, since 1981, selfinsured health plans have been subject to non-discrimination rules. Under traditional notions of non-discrimination in employer-provided insurance, employers may not discriminate in favor of “highly compensated individual[s]”. As such, an employer may not discriminate based on eligibility for participation and the amount of benefits provided to its workforce.

However, fully insured plans have been treated differently. For fully insured plans, employers were allowed to discriminate among health insurance benefits offered to employees (i.e., the plan was funded through commercial insurance). Thus, historically, an employer was allowed to provide comprehensive health insurance to its executive employees at no cost to those employees, while providing minimum coverage at a cost to its hourly employees. The ACA closed this disparity.

Now, under the ACA, non-discrimination rules apply to all group health plans that are grandfathered under the law. Stated differently, group health plans cannot discriminate in favor of highly compensated individuals based on “eligibility to participate” and benefit level. The ACA adopts the Internal Revenue Code’s definition of “highly compensated employees, as follows:

1

The “five highest paid officers”

2

Shareholders who own more than 10 percent

3

Employees “among the highest paid 25 percent of all employees.”

Perhaps the most troubling aspect of the ACA’s non-discrimination rules is the penalties imposed by the law. In fact, the penalties are harsher than the traditional non-discrimination rules that apply to self-funded plans. Under the ACA, the penalty is generally $100 per day per discriminated employee. So, by way of example, if an employer pays a higher portion of the premium for its executives and has 100 employees that are not treated the same, the employer’s penalty would be $10,000 per day (100 employees x $100). Moreover, employees who do not meet the definition of “highly compensated employee” are able to file a lawsuit under ERISA to require the employer to provide nondiscriminatory benefits. As a result, unlike the play-or-pay provisions of the ACA, an employer may not simply choose to incur a penalty in lieu of complying with the non-discrimination rules.

Group health plans cannot discriminate in favor of highly compensated individuals based on “eligibility to participate” and benefit level.

The Internal Revenue Service (IRS) has not yet promulgated rules implementing the non-discrimination provisions of the ACA. Because further guidance is necessary before employers can comply with the ACA’s non-discrimination rules, employers are not required to comply until after the IRS engages in rulemaking on this subject. Nevertheless, employers need to be proactive and take affirmative steps to ensure non-discrimination in the provision of health insurance does not exist regardless of whether the plan used is self-insured or fully funded.

Robert J. Sniffen is the Managing Partner of Sniffen & Spellman, P.A.. He practices in the areas of labor and employment law, civil rights defense, insurance defense and administrative law. The Firm represents several statewide associations in a variety of transactional and litigation matters. He received his undergraduate degree from the University of Florida and his J.D. from Stetson University College of Law. He may be reached at rsniffen@sniffenlaw.com or (850) 205-1996.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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FSAE MemberS

Executive Member News

The FL College of Emergency Physicians had their ground breaking ceremony for their new Emergency Medicine Learning and Resource Center on April 30th. Congratulations to Beth Brunner, CAE and her team!

Carol Berkowitz Joins Florida Health Care Association as Associate Director of Government Affairs Florida Health Care Association (FHCA) is pleased to announce that Carol Berkowitz, Esq. has joined the staff as Associate Director of Government Affairs. Carol has a Master’s Degree in Gerontology and will provide FHCA with advocacy, public policy, legal and legislative expertise. She also brings an important understanding of skilled nursing and assisted living facility regulations and not-for-profit association management. Carol was previously with LeadingAge Florida and prior to that, the Florida Dental Association and Florida Department of HRS.

The Florida Bankers Association launched the Bank On My Dream contest, which will award 10 - $5,000 prizes to individuals nominated by Florida non-profit groups. The nominations can be submitted online at BankOnMyDream.com and can take the form of a narrative description of the dream or a video. Nominations are due by May 23, after which the public will be invited to vote on their favorite submissions.

Winners will be announced and prizes awarded in June and July. We will be working to generate media coverage about the winners and the non-profit groups that nominated them.

AMC Source Selected by Two National Organizations The Institute of Management Consultants USA (www.imcusa. org) has selected AMC Source in Palm Beach Gardens to serve as the organization’s association management

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company. Gregory Brooks will serve as the Executive Director.

The Society of Consulting Psychologists (www.div13.org), a division of the American Psychological Association (www. apa.org) has selected AMC Source to serve as the division’s association management company. Debra Nolan will serve as the Executive Director. “Our team is thrilled groups are choosing Florida association executives to help lead them to success”, said Gregory Brooks, President of AMC Source (www. amcsource.com.) “Florida’s talent pool, business resources, low cost of living and tax-free income status offer trade associations and professional societies a committed, diverse and affordable solution.”

Associate Member News New Name for Holiday Inn Maingate The new name of the Holiday Inn hotel is Holiday Inn Orlando SW – Celebration Area. Coming soon: www.hicelebration.com

$3 Million to Give Kids The World The owners of Caribe Royale, Buena Vista Suites and the new Embassy Suites Orlando – Lake Buena Vista South have agreed to donate $3 million to Give Kids The World. The Californiabased Don and Lorraine Freeberg Foundation recently pledged $3 million to support the expansion efforts of the Give Kids The World Village, based in Kissimmee, FL. Recently, Shirley

Hough, president and CEO of Sierra Land Group, Inc., along with the foundation’s board of directors, presented Pamela Landwirth, president of Give Kids The World, a check for $1 million, along with the commitment of an additional $2 million over the next two years. The Freeberg Foundation funds will be used to sponsor the 13,000-square-foot, multi-purpose,

entertainment-show room section of its new Towne Hall that will house the food service and entertainment components for the entire Give Kids The World Village. Employees of its three Orlando hotels have also raised an additional $100,000 through various fundraising activities, which was used to refurbish the villas they adopted.

President for the Mid-Atlantic Laura Arth (left) presented a plaque to The Naples Beach Hotel & Golf Club’s President Michael Watkins (center) and General Manager Jason Parsons, and they are pictured here at the 125-acre resort. The Naples Beach Hotel & Golf Club has been owned and operated by the Watkins family for more than 65 years.

The Naples Beach Hotel & Golf Club In Southwest Florida Joins Associated Luxury Hotels International (ALHI)

Florida’s Paradise Coast Named Golf Destination of the Year

The Naples Beach Hotel & Golf Club was recently accepted into Associated Luxury Hotels International (ALHI), becoming ALHI’s only member in Southwest Florida and its fourth property on Florida’s west coast. To commemorate the occasion, ALHI’s Regional Vice

North America by International Association of Golf Tour Operators (IAGTO): Florida’s Paradise Coast – Naples, Marco Island and the Everglades – was voted as 2014’s Golf Destination of the Year – North America by the International Association of Golf Tour Operators (IAGTO) at the prestigious annual IAGTO Awards ceremony in Costa Daurada, Spain.

Marco Island wins 2014 Tripadvisor Travelers’ Choice Islands Awards as #1 USA island and #4 World Marco Island, part of Florida’s Paradise Coast (Naples, Marco Island and the western portion of the Everglades), has been

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• Largest beachfront meetings resort on Florida’s west coast • Over 70,000 square feet of fexible meeting and function space • Centrally located 10 minutes off Interstate 275, and 30 minutes from Tampa and St Pete/Clearwater airports.

TradeWindsMeetings.com FSAE Resource Guide June 2013.indd 1

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Sales@TWResort.com

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800.345.6461 3/8/13 1:44 PM

honored for the second consecutive year as part of the 2014 TripAdvisor® Travelers’ Choice® Islands, ranking as the top island in the United States for 2014 and fourth on the list of top 10 islands in the world. The number one ranking in the U.S. signifies a jump of two spots from the 2013 list for Marco Island.

Visit Sarasota County will celebrate its ninth annual Savor Sarasota Restaurant Week June 1- 14, 2014 The much-anticipated culinary celebration will feature 42 participating restaurants from a spread of Peruvian to French and every flavor in between, offering diners the chance to enjoy three-course $29 pre-fixe dinner menus and $15 lunch menus.

AZA Grants Accreditation to The Florida Aquarium The Association of Zoos & Aquariums (AZA) announced that The Florida Aquarium was granted accreditation by AZA’s independent Accreditation Commission. “By meeting Association of Zoos and Aquariums Accreditation Standards,

The Florida Aquarium sets itself apart as one of the top aquariums in the world,” said AZA President and CEO Jim Maddy. “The Florida Aquarium is a leader in the care and conservation of wildlife, and in educating people about the natural world.” To be accredited, The Florida Aquarium underwent a thorough review to ensure it has and will continue to meet ever-rising standards, which include animal care, veterinary programs, conservation, education, and safety. AZA requires zoos and aquariums to successfully complete this rigorous accreditation process every five years in order to be members of the Association.

Hard Rock Cafe Brand Introduces 30 New Menu Offerings including salads, desserts, entrees and drinks. Hard Rock Cafe’s menu takes center stage as the brand rolls out a newly redesigned menu, following more than 14 months of culinary development, intensive research and guest evaluation. Hard Rock Cafe locations across the United States and Europe have begun serving a host of new offerings and updated fan favorites to more than 92 million guests across the brand that enter its doors each year. The brand surveyed more than 3,000 guests in cafes across four continents and 14 cities to collect feedback on more than 100 items from its existing and redesigned test menus.

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H I S T O R I C B E A C H R E S O R T & S PA

From the Chairs (continued from pg. 6) Eleanor Warmack, CAE, continued

Jim Ayotte, CAE, continued

• assess our current sponsorship program and heighten the visibility given to those associate members who are supporting the Society at high levels, and • embark on an effort to identify new leaders for the Society.

participation in the future. Think Tank was not only better attended, but the reviews were excellent.

I am happy to report that we have achieved those goals. We have utilized the interruptions to evaluate our programs and services to assure we are providing relevant services at the highest level possible. This evaluation led to the expansion of some events into the Central and Southern areas of the State. Our Sponsorship Task Force led by Jim Ayotte, held several conversations with our Associate members and determined that the current program was not broken, but simply needed to be refined – that will be implemented in 2015.

Under the leadership of Nominating Committee Chair John Ricco, our committee identified four individuals who will bring new blood and a new perspective to FSAE’s Board of Directors as they are installed at this year’s Annual Conference.

It was never a goal of mine to change the world as Chair of FSAE, but I feel comfortable that we have together changed the direction of FSAE for the better and for a long term, sustainable future.

The steps taken by the Board, coupled with the hiring of our new President and CEO, Frank Rudd, has brought a new level of energy to FSAE, and a promise of a member centric philosophy that puts serving the members in the most exceptional way possible, at the top of our list of priorities. We know when we can accomplish that, everything else becomes exponentially easier.

Someone once said that “organizations are living systems in which people are connecting all the time” and how true that is of FSAE. The connections that our members are making at FSAE are remarkable and have proven to catapult individuals who chose to become engaged forward in their careers. If you have enjoyed that result, please share that with others and encourage others to join and get involved so they too can experience FSAE. As I leave my position of Chair, I encourage you to treat every interruption as a golden opportunity to contribute meaningfully. When we can embrace the unexpected, our true capacity to lead surfaces, and we can seize the chance to inspire a sense of possibilities and innovation. Through that, we can stimulate the continuous desire to take strategic steps that will better the entire organization. Thank you for allowing me to serve.

The success of Think Tank set the wheels in motion to identify the next cutting-edge industry topic and develop a program for the next Think Tank. A Task Force has been formed and specific recommendations for a topic, facilitator and dates will be made to the Board of Trustees in July.

Stay tuned for details.

Lastly, I want to congratulate the incoming leadership of the Foundation. In July, Deborah Boza-Valledor, COO of the Miami REALTORS will become Chair; Jamie Caldwell, ACHE, VP of the South Florida Hospital & Healthcare Association will become Vice Chair; and Donna Son, Executive Vice President of Operations and Administration/ Chief Financial Officer of the Florida Institute of Certified Public Accountants will become the Treasurer. The FSAE Foundation is truly in good hands and will continue to grow and prosper.

Thanks again for the opportunity to serve. I look forward to seeing you in Orlando.

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Win a spectacular vacation package from our participating BIG Ticket donors!

See Details and Buy Your Tickets Online: www.fsae.org/silentAuction

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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For Members

By Members

NOTABLE NEWS 4

Buy FSAE: It Matters Value. Time. Connections. Network. ROI. Community.

Each of these words has such a strong presence in our lives, yet none of them are simple to quantify. For example, it’s difficult to say how large your personal and

By Jason Carroll, CMP professional networks are Director of Sales & Events, and what that network is The Florida Aquarium worth to both your employer and to yourself. Have you ever awarded some business to a person or company you consider to be part of your network?

How about received some business from someone you have known in the industry for years and built a relationship with?

Those relationships are valuable. Not just fill your heart with joy because it feels good to have loads of contacts in the industry valuable, but cold-hard-cash-money-in-the-bank, valuable.

But the question remains, how do you prove the value of these connections?

FSAE’s new Membership ROI campaign, “Buy FSAE: It Matters,” is designed to do just that - show the professional association community in Florida how much business is happening between FSAE members. If we show that among 700+ members in the organization we are tracking millions of dollars of business with each other, it shows that the $225 membership fee is a really smart investment in a quantifiable way.

How it Works Buy FSAE: It Matters features a very simple online form where members can submit a dollar value for earned or referred business. The transactions are compiled into a total number of member to member business dollars, and never shown as individual sales. We want to share the big picture – not anyone’s specific invoice amount.

What is unique about this campaign is that it’s not only tracking business from Executive members to Associate members, it also tracks business from Associates to Associates. We find that many of our Associates book business with each other and refer business to each other often. Frequent examples of this would be where an Executive is trying to book a meeting with a member property but that hotel doesn’t have any space. The sales person recommends another member hotel who wins

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that business. That’s a connection. Or a meeting planner needs an A/V company for a meeting and the sales person recommends an FSAE member for the business. It only takes one of these types of connections to make the ROI on the membership complete.

This is where you come in. We need all of our members to go to www.fsae.org/BuyFSAE and submit your booked business today.

Here are some sample types of transactions we want to track: • Have you booked a meeting at a hotel with an FSAE member?

• Has an FSAE member hired you or your company?

• Has an FSAE member referred you to another member where you booked business from that referral?

There are more examples online.

Now, before you tell us that you need to keep all of your business dealings confidential for any variety of reasons, please note that we have options for you to make your submissions anonymous. And again, we only disclose compiled totals – not specific details of anyone’s transactions.

What’s in it for you? How about a 2-Night Stay at The Breakers!

Participating in “Buy FSAE: It Matters” helps everyone show the value of FSAE membership and strengthens our association as a whole. It’s our job as members to be sure we actively participate in making our association as strong as it can be.

But in addition to participating because it’s the right thing to do, we also have prize drawings. The first prize is a wonderful 2 night stay at The Breakers in West Palm Beach! Your name is entered into the drawing for each transaction you submit. So the more booked business you share, the better your chance to win!

This campaign officially launches at Annual Conference – although you don’t have to wait until then to submit your form(s). Any booked business with an FSAE member since January 1, 2014 qualifies. The drawing for The Breakers will take place at the November Meet & Greet Luncheon. (You don’t have to be present to win – but it’s more fun if you are!)

Do your part to strengthen our association and Buy FSAE. It Matters!

Thank You Sponsors!

as of April 24

Platinum Sponsors Planting the Seeds Innovation Planting theof seeds

of innovation

Gold Sponsors Silver Sponsor Bronze Sponsors

Sponsors Marketing Maximizers & Conference Partners Creative Staging Services, Inc. Caribe Royale Disney Destinations IntrinXec Experience Kissimmee Wonder Works

www.fsae.org/annualConference

TAKE A BOW!

Thank You for your Support!

Central FL ESL:

Thank you to Andrew Fox, BB&T Insurance Services and Shawn Monahan, National General Benefit Solutions for sponsoring the Foundation’s first-ever Central FL Executive Series Luncheon! Our speaker Thomas Haynes presented Health Care “Reform” - a Discussion on Affordable Care Act.

Central FL Meet & Greet:

Thank you to Lisa Miller, CMP and The Caribe Royale All-Suite Hotel & Convention Center for hosting and sponsoring March’s Central FL Meet & Greet Luncheon!

Bruce Lacey, Eleanor Warmack, CAE; Frank Rudd, CAE, CMP; Speaker Tim Richardson; and Lisa Miller, CMP

Luncheon attendees

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For Members

By Members

A Review Site That Will Create Transparency in the Competitive AMS World NOTABLE NEWS 4

When you’re hanging around your association executive fellows, it doesn’t take long for the conversation to digress to the topic of the association management system (AMS). And when it does, no association exec is lacking emotion about the technology that they have to use every day.

By Teri Carden

Selecting an AMS is one of the most important investments an association has to make. And as humans, we highly value the opinions of our family, friends, and peers. With these two things in mind, Review My AMS has been born. Review My AMS is a website where executives can speak openly and honestly about their experiences with their AMS. The site allows association executives to anonymously review, comment on, and rate their AMS based on customer service, ease of use, reliability, and customization. End users share their review for free then they get to read all the reviews of their peers for free.

It’s a beautiful thing! Here are a couple excerpts of real reviews that you will find on Review My AMS.

“It’s a great middle-of-the-road option for a small-staff association”

…the biggest positive of this platform is the very easy learning curve, its user-friendly interface, and its reliability. The staff who use the AMS have little to no developer experience, and it has been easy for them to interact with the database. It’s easy to figure out where you need to go for different functions. It has also been quite reliable. Usually when there is an error (with a membership payment, etc.) it is because there is something not set up correctly on our end. We haven’t gone through any outages, and we really like this… Job Role: Marketing

“Does alright, but won’t give you a footrub”

The customer service is very good, customizations can get expensive, but I think that’s the same for all AMSs, but it is robust and all the bits and pieces work together. I think the biggest drawback right now is that it wasn’t built for smartdevices (no responsive design going on here) and with so much interaction with the database moving to mobile devices, it’s going to inhibit the product in the near future...Job Role: Executive Management, Strategic Planning, Governance

Share your review or learn more at www.ReviewMyAMS.com.

FSAEs’ New, Affordable Program on the Principles of Association Management • Enhance your overall knowledge and skill in association management • Strengthen your talent & awareness with personal development opportunities • Master the fundamentals needed for career advancement • Earn 13 CAE or CMP credit Hours!

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www.fsae.org/AssociationSpecialist A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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For Members

By Members

From Should We Do It to Making It Better Thoughts from Peach New Media’s Dave Will For most organizations, the question about technology and learning has changed from “Should we use technology in our educational content?” to “How do we better our educational content with technology?”

The conversation used to be focused on the benefits of creating technology-enabled or technologyenhanced learning. The spotlight has shifted from should we do it to making it better. The sophistication of the administrators and end users has evolved, causing us to ask how. How Dave Will do we create an educational program Chief Executive Peach that helps us achieve our mission?

Peach New Media How do we drive more non-dues revenue? How do we drive loyalty to our organization? How do we increase the value of membership?

As the Chief Executive Peach at Peach New Media, I speak on behalf of our team and our experience with hundreds of associations that deliver learning to millions of professionals through our Learning Content Management System, Freestone™.

Our experience supports the data we see in this Tagoras Association Learning + Technology report, where we learned that nearly 90 percent of associations and member-based organizations are already delivering technology-enabled learning, primarily via live and on-demand content. The emphasis is not on social media or gamification, as much as it’s on delivering a valuable, reliable, accessible continuing education program. My conversations with association executives tell me that doing learning well is the ultimate goal.

The more Peach partners with clients, the more evident it is that doing it well is not about offering more bells and whistles; it’s about providing an effective and enjoyable learning experience.

Since I’ve mentioned the focus on doing it well, here are three trends that are at the forefront of successful technology-based learning programs.

Platform integration

When dabbling in technology-based learning, it’s only natural to start with a few Webinars, Webcasts, and on-demand seminars.

However, part of the evolution of many associations not only includes ramping up the volume of content, but also utilizing a learning platform to its potential. This means allowing your learning platform to “talk” to your membership platform, as well as any other database your association uses. By utilizing APIs as the key to data exchange, you can offer end users a single sign-on experience. You’ll offer your members the opportunity to only have to remember one ID and password to access everything available to them on separate systems.

An excerpt from Association Learning and Technology (Tagoras, 2014)

Oftentimes, it’s your association management system (AMS) that acts as the database of record and the gateway to the other platforms. An integration allows data to transfer back and forth between platforms. This data transfer can happen in a wide variety of ways. A common need we see is for membership status from the member database to control the privileges of an end user on your learning platform. This can be easily managed through integrations. Many clients also track member activity in their membership database, meaning a push of information from your learning platform will have to be accepted to track members’ learning data. A successful integration can manage all aspects of data exchange for you, allowing you to have a far greater understanding of your members, their interests, and their involvement in your association.

Software as a service (SaaS)

Traditionally, enterprise software solutions were sold with a perpetual license and installed on your on-site servers. This usually required a large and complicated up-front investment, followed by expensive upgrades upon new product releases.

Today’s market is offering faster configurations with Webbased solutions. Learning platforms are no exception. The best platforms require a minimal up-front investment and are paid on a flat-fee, monthly model that may incorporate live and on-demand content capture, hosting, and distribution. This allows for growth in your program without penalty. This style of solution provides regular updates to the software that don’t require changes to critical integrations. SaaS learning platforms also have a comprehensive set of administrative controls so that you can configure the platform specifically to your needs while managing the learner path for the end users.

Free versus fee

Everything worth doing is worth overdoing, right? Well, we’re beginning to see strong competition in online content. It’s forcing content providers, like you, to think about competitive pricing and increased value. A common trend is to incorporate some component of free content in your learning strategy.

Often this contributes to membership retention and your organization’s value proposition. Some associations are focused not only on driving non-dues revenue via technology-based learning, but also boosting membership value, therefore increasing retention and growing membership.

Of course, there are many other important components to a continuing education program, like superior customer service, or the need for mobile accessibility as highlighted in the Tagoras report. These factors and more show us every organization is thinking about delivering learning even better than they are now.

I’d love to hear your thoughts. Is this on the mark or completely off base? Please reach out to me any time.

dwill@peachnewmedia.com 26

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For Members

By Members

Hot Trends in Association Tech: the case for Gamification Successful online engagement can benefit from utilizing the top disruptive trends in technology, and many are important for association execs and their techs to embrace. Success in online communities is not one-size-fits-all, but rather something an association determines and works toward. Tracking performance allows for measuring how well the community is doing, or what’s needed to improve engagement.

2014 Conference Presenter

By Angelika Lipkin, Higher Logic

Gamification is one useful tech element that can bolster member activity and participation in online communities, and some associations are using gamification-style solutions in order to better measure member engagement.

A little competition goes a long way for a more active online community. Members appreciate recognition, so awarding levels of prestige such as online badges and ribbons helps to incentivize them to continue participating. Competition drives people to participate, since every community has its share of both active users and lurkers. Gamification features ultimately make participation “sticky,” which means what starts as competition among members soon becomes genuine engagement and daily habits. These elements all support gamification as a vital element of online community success.

Another way to boost engagement with gamification is to send out calls to action in order to ask members to engage more. With the nickname “shamification,” it uses messaging tactics that spur users to higher engagement levels out of a natural inclination to do better than their peers or make the most out of their membership benefits. For example, send out an email campaign that touts “80% of your peers have a more completed profile than you,” or “60% of your contacts have already registered for the annual conference.” Even in a worst-case scenario, if the activity quality has diminished as a result of people posting low-value content to “game” the system, simply adding a weighting based on the rating of respective contributions can help significantly.

It’s important to remember that every association is different. Simply throwing gamification tactics into the mix and declaring the community a success within one time snapshot is not a complete solution.

Community engagement takes time to build and success is not likely to be immediately apparent. It’s highly likely that there will be some mistakes and missteps on the path to success. Mistakes are good – it’s always productive to learn from them and then adapt.

If you’re interested in learning more about gamification and other hot trends in tech, then check out Higher Logic’s session at the FSAE Annual conference, titled “Hot Trends in Association Tech: Collaborative, Micro-Volunteerism, Social Mentoring, Gamification and more.” The session will take a look at top disruptive trends including volunteerism and new governance models on micro-volunteerism, mentoring programs, member engagement measures, and why “mobile” is becoming known as the “Great Disruptor.”

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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FSAE Annual Conference | July 9 - 11, 2014 | HIlton Orlando

Innovation Lounge FSAE’s Annual Conference features a technology expo – Innovation Lounge. Since this is the technology issue of Source Magazine, we thought there was no better time to introduce the Experts that will be joining us in Orlando.

2014 Technology Expo (formerly Meet the Geeks)

2014 Innovation Experts: In alpha-order by Company - as of April 25

www.NeedAV.com

www.AppInnovators.com

Basically, my company provides:

Basically, my company provides: Mobile App Technology We can bring your association into the fast emerging mobile world quickly and affordably!

Audio Visual Services

American Audio Visual provides cutting edge technology, unmatched creativity and superior service that has earned the trust of clients around the country and abroad.

Mark Spinicelli

Favorite tech tool: My iPhone

mspin@AmericanAu- Tech Tip: The best technology is affordable technology. dioVisual.com

Favorite tech tool: Mobile Apps

Dustin Rivest

Dustin@AppInnovators.com

Tech Tip: App Notifications allow you to reach your members at a moments notice

www.aptify.com

www.AssociationStudios.com

Basically, my company provides: Association Management Software

Basically, my company provides: Video Services

Aptify provides powerful, comprehensive and flexible Association Management Software (AMS) solutions to membercentric organizations worldwide.

Association Studios is home to some of the most talented video producers you will find anywhere.

Favorite tech tool: Google Chromecast Tech Tip: Group your email conversations for better organization! In Outlook, rightjohanna.kasper@aptify. click on the “Arrange By” and select both com “Show as Conversations” and “Show in Groups.”

Johanna Kasper

Jim Wacksman

jim@AssociationStudios.com

Favorite tech tool: This is like picking a favorite child but if I must, I’ll go with my iPhone.

Tech Tip: Don’t think to hard about technology. Only do what’s simple and fits in to your lifestyle.

www.fsae.org/innovationLounge

www.cssiav.com

www.ForceWorks.com Basically, my company provides: Microsoft Cloud Services

Basically, my company provides: Audio/Visual/Lighting & Staging Creative Staging Services is your complete source for all of your Audio/Visual/Lighting and Staging needs for Corporate & Special Events as well as Exhibits & Trade Shows.

Anthony Fabrizio

tony.fabrizio@cssiav. com

Favorite tech tool: My iPad Tech Tip: PhotoMeasure is an incredibly helpful app for any event/site survey

We work with organizations of all sizes who are interested in moving from onpremise infrastructure to cloud services.

Favorite tech tool: SharePoint Tech Tip: SharePoint provides a single location for the storage of all organization steve@forceworks.com related documents - on any device at any time.

Steve Mordue

www.GatherDigital.com Basically, my company provides: Mobile Event Apps

www.HigherLogic.com Basically, my company provides: Private Community Software

Gather Digital provides native, downloadable, offline-capable iPhone, iPad, and Android apps for conferences & events.

Higher Logic provides secure communities designed to enable relevant and purposeful interactions, ignite knowledge sharing, drive content creation and improve performance.

Favorite tech tool: Mobile Apps

Ben Comer

ben@gatherdigital. com

Tech Tip: Use technology to help make human interaction more meaningful and intentional. Don’t depend on technology to the extent that it eliminates human interaction.

Jeff Dwornik

jeff@higherlogic.com

Basically, my company provides: Membership Management Software

Basically, my company provides: Publishing/Communications/Marketing

MemberClicks offers an all-in-one membership management solution that will transform your organization and save you time and money.

MediaEdge meets your communication needs by combining print, web, and mobile media to offer an all-inclusive solution that provides non-dues revenue.

Michael Brown

Tech Tip: Prezi now offers a way to share

mbrown@mecgnv.com presentations without the need for a web conferencing service!

Tech Tip: Make your website responsive so it’s optimally viewed from varying mobile devices of different sizes.

www.MemberClicks.com

http://www.mediaedge.ca

Favorite tech tool: Prezi - great for demos!

Favorite tech tool: My iPhone

Mark Sedgley

mark@memberclicks. com

Favorite tech tool: Uber- it’s so simple, it’s amazing.

Tech Tip: If you slide the screen to the left when looking at texts on an iPhone, it will show the time of delivery...mind blowing.

www.fsae.org/innovationLounge

www.naylor.com

www.PayOutUSA.com

Basically, my company provides: Association Communication Solutions

Basically, my company provides: Payroll Services

Naylor helps associations explore communication strategies and provides sales and marketing, research and editorial, or trade shows and event management services.

Kathleen Gardner

Favorite tech tool: My iPhone

kathleen@naylor.com Tech Tip: Extend your battery-life on your

Matt Miley

info@payoutusa.com

iPhone (iOS7) by double-clicking the “Home” button and swipe up across each app to close them

Tech Tip: Keep your software up to date

YourMembership.com provides memberbased organizations the tools they need to effectively brand their organization, engage their membership and streamline their administrative processes.

Basically, my company provides: Online Learning Solutions Peach New Media (PNM) delivers online learning solutions through webinars, webcasts and on-demand courses.

maubuchon@peach- Tech Tip: Offer content that can be accessed on mobile/tablet devices to keep newmedia.com in touch with your audience

Favorite tech tool: The Internet

www.YourMembership.com Basically, my company provides: Membership Management Software

www.PeachNewMedia.com

Marilin Aubuchon Favorite tech tool: My iPad

We take care of all your payroll needs so you don’t have to worry about it. Our allinclusive pricing means no hidden fees and our reports let you see exactly what you are paying for our services.

Amanda Wildey

awildey@yourmembership.com

Favorite tech tool: HooteSuite for monitoring and interacting on social media Tech Tip: Increase the use of images across multiple platforms to create a stronger brand & relationship with your members.

Paradise is just a few clicks away with the FSAE Foundation’s Online Auction

Think of it as your Get-Away-eBay...

Bid Online May 30 - June 6 www.fsae.org/silentAuction

2014 FSAE Foundation Grant Recipients Hyatt Hotels in Florida Grant Recipients:

Lisa Kamper, Chief Staff Executive, Partners In Association Management Kathy M. Keiffer, CMP, Executive Assistant, LeadingAge Florida Mark Landreth, CAE, Executive Director, Florida Association of Professional Lobbyists Deborah Mandel, Program Manager, Partners In Association Management Lisa Stanley, CEO, Oscre International

Marriott International Grant Recipients:

Valeria Anderson, Director of Operations, Center for Fine Arts Education Keyna Cory, Executive Director, Florida Recycling Partnership Julie Dross, Sr. Director of Meetings and Conventions, Kautter Wenhold Management Group Amy Holmes, CAE, President, Amy Holmes Communications Tondra Matthews, CMP, Director, Fiscal & Member Services, FL Trust for Historic Preservation Crissy Tallman, CAE, CMP, Director of Conventions & Continuing Education, Florida Dental Association

FSAE Foundation CAE & CMP Grant Recipients:

Paul Brawner, CEO, NAIFA-Florida Adrienne Bryant, Member Information and Database Manager, Association of Florida Colleges

FSAE Associate Member Grant Recipient: Sam Pollack, Sales Manager, Westin Lake Mary

FSAE Foundation Grant Recipient:

Suzanne Neve, Executive Director, Florida Festivals & Events Association A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

31

Support those who support fsae

FACILITIES

Buyer’s Guide

BELLASERA HOTEL, NAPLES

(800) 548-5284

BellaseraNaples.com/MeetingsGroups

THE BREAKERS PALM BEACH

(561) 653-6604

TheBreakers.com

CARIBE ROYALE

(407) 238-8100

CaribeRoyale.com

DAYTONA BEACH RESORT

(800) 654-6216

DaytonaBeachResort.com

DIAMONDHEAD BEACH RESORT

(888) 865-5844

DiamondheaFL.com/MeetingsGroups

Doubletree By Hilton Orlando At Seaworld

(407) 352-1100

doubletreeorlandoseaworld.com

DoubleTree by Hilton Tampa Airport Westshore

(813) 998-2216

tampadoubletree.com

DOUBLETREE HOTEL PALM BEACH GARDENS

(561) 776-2913

DoubletreePalmBeachGardens.com

DOUBLETREE HOTEL TAMPA WESTSHORE

(800) 222-TREE

TampaDoubletree.com

DOUBLETREE RESORT ORLANDO— INTERNATIONAL DRIVE

(407) 352-1100

DoubletreeOrlandoIDrive.com

EMBASSY SUITES ORLANDO - LAKE BUENA VISTA SOUTH

(407) 597-4100

OrlandoLakeBuenaVistaSouth.EmbassySuites.com

Eau Palm Beach

(561) 540-4806

eaupalmbeach.com

GAYLORD PALMS

(407) 586-6338

GaylordPalms.com

HAMMOCK BEACH

(866) 342-1070

SalamanderHotels.com

THE HELMSLEY SANDCASTLE HOTEL

(941) 388-2181

helmsleysandcastle.com

HILTON COCOA BEACH OCEANFRONT

(321) 799-0003

HiltonCocoaBeach.com

HILTON SANDESTIN BEACH GOLF RESORT & SPA

(877) 705-6641

SandestinBeachHilton.com

HUTCHINSON ISLAND MARRIOTT

(800) 947-2148

HutchinsonIslMarriott.com

INNISBROOK

(800) 445-1713

SalamanderHotels.com

JW MARRIOTT MARQUIS MIAMI

(305) 421-8600

JWMarriottMarquisMiami.com

LONGBOAT KEY CLUB & RESORT

(800) 237-8821

LongboatKeyClub.com

MARCO ISLAND MARRIOTT

(941) 642-2794

MarcoMarriottResort.com

MARRIOTT HARBOR BEACH RESORT & SPA

(954) 766-6133

MarriottHarborBeach.com

MARRIOTT HOLLYWOOD BEACH

(954) 924-2202

HollywoodBeachMarriott.com

MARRIOTT ST. PETERSBURG/CLEARWATER

(866) 508-0265

StPeteClearwaterMarriott.com

MIAMI MARRIOTT BISCAYNE BAY

(305) 374-3900

MarriottBiscayneBay.com

NAPLES GRANDE BEACH RESORT

(239) 594-6736

NaplesGrandeResort.com

OCEAN CLUB AT FAIRMONT TURNBERRY ISLE

(800) 661- 8101

fairmont.com/tir/fsae

OCEAN REEF CLUB

(305) 367-2611

OceanReef.com

OCEANSIDE INN

(386) 255-4492

OceanSideDaytona.com/events

ORLANDO MARRIOTT LAKE MARY

(407) 995-1100

marriott.com/mcoml

PELICAN GRAND BEACH RESORT

(954) 556-7598

PelicanBeach.com

PGA NATIONAL RESORT AND SPA

(800) 533-4669

PGAresort.com

The Plaza Historic Beach Resort & Spa

(386) 267-1639

PlazaResortandSpa.com

PONTE VEDRA BEACH RESORTS

(800) 234-7842

PVresorts.com

RENAISSANCE ORLANDO HOTEL

(407) 513-7208

RenaissanceOrlandoAP.com

RENAISSANCE ORLANDO AT SEAWORLD

(407) 351-5555

RenaissanceSeaworldOrlando.com

RENAISSANCE VINOY RESORT

(888) 303-4430

VinoyRenaissanceResort.com

THE RESORT AT MARINAVILLAGE

(239) 541-5000

MarinaVillageResort.com

REUNION

(888) 418-9614

SalamanderHotels.com

ROSEN CENTRE

(800) 800-9840

RosenCentre.com

ROSEN PLAZA

(800) 336-9700

RosenPlaza.com

ROSEN SHINGLE CREEK

(866) 996-9939

RosenShingleCreek.com

SAFETY HARBOR RESORT

(727) 724-7708

SafetyHarborSpa.com

SANDESTIN® GOLF AND BEACH RESORT

(770) 486-3600

sandestin.com

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MAy/june 2014

SANIBEL HARBOUR RESORT & SPA

(239) 466-4000

sanibel-resort.com

SHERATON FORT LAUDERDALE BEACH HOTEL

(954) 524-5551

sheraton.com/FortLauderdaleBeach

SIRATA BEACH RESORT

(727) 363-5107

sirata.com

TAMPA MARRIOTT WATERSIDE HOTEL & MARINA

(813) 204-6338

TampaWaterside.com

TRADEWINDS

(727) 363-2215

TradeWindsMeetings.com

WESTIN IMAGINE ORLANDO

(407) 233-2971

westin.com/ImagineOrlando

SERVICES AMERICAN AUDIO VISUAL

(407) 888-8300

americanaudiovisual.com

BOYD BROTHERS, INC

(800) 677-BOYD (2693)

boyd-printing.com

LINE1 COMMUNICATIONS

(850) 668-6666

line1com.com

ASSOCIATION STUDIOS

(800) 820-6020

AssociationStudios.com

HIGHER LOGIC

(866) 670-1402

HigherLogic.com

PEACH NEW MEDIA

(866) 702-3278

PeachNewMedia.com

THE BEACHES OF FORT MYERS & SANIBEL

(800) 237-6444

FortMyersSanibelMeetings.com

BRADENTON AREA CVB

(941) 729-9177

BradentonGulfIslands.com/Meetings

GREATER FT. LAUDERDALE CVB

(800) 356-1662

sunny.org/meetings

GREATER MIAMI CVB

(800) 933-8448

MiamiMeetings.com

INDIAN RIVER COUNTY

(772) 567-3491

IndianRiverChamber.com SebastianChamber.com

VISIT JACKSONVILLE & THE BEACHES

(800) 340-4444

VisitJacksonville.com/meetings

EXPERIENCE KISSIMMEE

(407) 742-8252

MeetInKissimmee.com/meetings

VISIT ORLANDO

(800) 362-4424

OrlandoMeeting.com

DISCOVER PALM BEACH COUNTY

(561) 233-3000

palmbeachfl.com

SEMINOLE COUNTY

(800) 800-7832

visitseminole.com

ST. AUGUSTINE/PONTE VEDRA

(800) 418-7529

myfloridameetings.com

VISIT CENTRAL FLORIDA

(863)551-4709

VisitCentralFlorida.com

VISIT ST. PETE/CLEARWATER

(727) 464-7234

VisitStPeteClearwater.com

VISIT TAMPA BAY

(800) 826-8358

VisitTampaBay.com

CVBs

Beach Meetings Beaches of Fort Myers & Sanibel Find your island and find that nothing inspires a successful meeting quitelike an inspired setting. On the Beaches of Fort Myers & Sanibel, find avariety of venues designed to connect attendees to each other and tonature like nowhere else.

For attendees, a meeting held on The Beaches of Fort Myers & Sanibel naturally feels different. For planners, the area’s innate accessibility and affordability adds to the charm of this island paradise. Located on Florida’s southwest Gulf coast and easily accessible via Southwest Florida International Airport (RSW) or by car via I-75, the area is a haven for nature lovers, sun seekers, shell hunters and anyone seeking a uniquely different Florida location for a meeting or event.

VIsit FortMyers-SanibelMeetings.com to find your island today or call 888-231-5061 for more information.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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DiamondHead Beach Resort With 8,000 square feet of event space including an executive boardroom, ballroom and outdoor terrace overlooking the Gulf of Mexico, DiamondHead is the perfect spot for your next meeting or event. With our professional sales and catering staff to help coordinate all arrangements, audio and visual requirements, menus and transportation, your event will be one to remember. DiamondHead Beach Resort is a proud member of the Florida Green Lodging Program.

DiamondHead is a landmark beach resort in the Times Square district of Fort Myers Beach, featuring one-bedroom suites, Cabana’s Beach Bar & Grille, Chloe’s Restaurant & Lounge, Esterra Spa, beach sports, and pool activities. Offering spacious 700 sq ft suites with separate living area and kitchenette that can accommodate up to four, with private screened balconies that feature spectacular Gulf views.

Eau Palm Beach Resort & Spa is bringing new life to the Palm Beach experience. Offering a new style of effortless living on seven chic acres of oceanfront, lush tropical gardens and a whimsical twist on luxury inspired by its namesake Eau Spa – A Conde Nast Top 25 Spa in the World.

Book a meeting at Eau Palm Beach, a perfect setting for conferences, incentives or retreats, accommodating groups from 10 to 1,000 people with over 30,000 square feet of indoor and outdoor event space and 309 luxuriously-appointed guest rooms and suites. Now offering group rates from $175 per night and incentives including 3% credit back to master account, Eau Spa and A/V discounts and so much more!

Visit eaupalmbeach.com, call 561-540-4806 or email events@eaupalmbeach.com for more information.

A Unique Place to Meet: Ocean Reef Club, Key Largo, Florida Secluded on the northernmost tip of Key Largo, Ocean Reef Club offers 2,500 pristine, secure acres less than an hour’s drive from the Miami International Airport.

Usually reserved strictly for members, this exclusive Club offers a rare opportunity for select groups to experience its unique way of life firsthand.

Over the past three years, guest accommodations have been thoroughly updated, The Spa has been expanded to 9,500 square feet and includes a VIP suite and café and a state-of-the-art Golf teaching facility has been added. Several of the more intimate meeting rooms have recently been renovated, allowing for flexibility in break-out spaces and for private Board meetings, all within the same building.

Contact Ocean Reef Club at www.Meetings.OceanReef.com or 800-843-2730.

The Plaza Historical Beach Resort & Spa The Plaza Historical Beach Resort & Spa in Daytona Beach has been entertaining guests for over a century. Discover the grand tradition of hospitality and service by hosting your next meeting at The Plaza. This oceanfront resort features 323 spacious guest rooms and suites offering amazing views of the Atlantic Ocean and the Halifax River. The Plaza’s 32,000 sq. ft. of flexible meeting & event space can accommodate groups of 10 to 1,000. After-meeting amenities inlcude an oceanfront pool and the 15,000 sq. ft. Ocean Waters Spa, the area’s only full service European spa.

Dining options include Magnolia’s Café, the Poolside Bar & Grill, and the oceanfront Veranda Lounge.

For more information, call 386-267-1639 or visit PlazaResortandSpa.com.

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MAy/june 2014

Seminole County Just on the other side of Orlando, Seminole County offers a beautiful natural setting for your next meeting. Your group will enjoy a more relaxed, less crowded environment that’s still within minutes of worldclass attractions. You’ll discover some of Florida’s newest properties for nearly one-third less than most Orlando resorts. With more than 100,000 square feet of combined meeting space and nearly 5,000 rooms, Seminole County can answer your needs and your budget. Acres of parkland, natural beauty and unique after-hours fun offer exciting team-building adventures. The Seminole County Convention and Visitors Bureau can check availability, arrange transportation and offsite venues, and secure discounted attraction packages and more.

For expert planning assistance, call Stephanie Hunicke at 407-665-2901 or visit www.MeetinSeminole.com.

Sundial Beach Resort & Spa For truly inspired meetings and events, gather your group at the beautifully re-designed Sundial Beach Resort & Spa, named the “Best Full-Service Resort” on Sanibel and Captiva Islands. Sanibel’s premier meeting venue, Sundial offers 12,000 square feet of flexible space able to accommodate up to 300 guests as well as unique outdoor event space. The newly renovated facility includes nine separate event rooms that come with views of the Gulf, which the outdoor event space overlooks as well. In their leisure time, attendees can participate in a variety of resort activities including water sports, golf, tennis, and beach volleyball, or just relax in one of five heated swimming pools. Guests can also relax and rejuvenate-mind, body and soul at the newly opened Kay Casperson Lifestyle Spa. Call 239.394.6008 or visit www.sundialresort.com.

TradeWinds Island Grand Attention to detail, friendly service and value-added group rates bring association meeting planners back to TradeWinds Island Grand year after year. Some of the amenities typically included in the group rate include parking, fitness and business center use, guest room and meeting space WiFi, and waived resort fee.

Flexible meeting space with 21 breakout rooms, three rooms exceeding 8,000 square feet and tropical courtyards and beachfront terraces offer distinctive venues for each event. The sophisticated new guest rooms feature luxury pillow-top bedding, HDTVs and travertine tile.

Miles of white sandy beach, 10 dining and entertainment venues, cutting-edge water sports, giant waterslide and children’s activities make TradeWinds ideal for a pre- or post-meeting getaway.

Visit Jacksonville Jacksonville, perfectly positioned along the Atlantic Ocean in Northeast Florida, is called the “River City by the Sea.” Whether you are looking to discover the undiscovered, ignite romance, reconnect with family, or be inspired by the city’s cultural offerings, unique cuisine, or uncrowded beaches, anything is possible. Visitors will find plenty to do with diverse activities, restaurants, and nightlife. From convention hotels to resorts to boutique properties, Jacksonville offers more than 18,000 guest rooms, fitting every budget and preference. Jacksonville welcomes groups from 10 to 10,000 to experience its unique meeting venues and event spaces. Beyond the meeting room, the possibility for an unforgettable experience is waiting for you in Jacksonville! Call (800) 340-4444 or go to www.visitjacksonville.com/meetings for more information.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

35

FSAE Foundation

Thank You Donors!

March/April 2014 Donor

Company/Organization Employer

Jim Ayotte, CAE

FL Manufactured Housing Assn

Audrey Brown

FL Assn of Health Plans

Michael Carter

Carr, Riggs & Ingram, LLC

Kelly Clark

Doubletree Suites Tampa Bay

Joe Anne Hart

FL Dental Assn

Sharon Hoydich

Florida Realtors

Sarah Langley

FL Independent Automobile Dealers Assn

Laura Pridgeon

FL Assn of Health Plans

Eric Szymanski

Disney Destinations

Eleanor J. Warmack, CAE FL Recreation & Park Assn

$11,000

To donate, visit: fsae.org/ makeadonation

GOAL!

Career HQ

Open the door to new career opportunities!

If you’re thinking it’s time to make a move to a new job, but you don’t know how (or where) to begin, get the ideas and answers you need at careerheadquarters.fsae.org.

Scan today’s job market

Learn about coaching with one of our professional coaches. You’ll gain insight into your behavioral style, increase your networking and interviewing skills, and master techniques for overcoming the professional and personal obstacles that can undermine job success.

Find out if you’re “in demand”

The opportunities are there

Test the waters quickly and confidentially by posting your resumé in the search-able database, then stand by and wait for employers to come to you.

Arrange for a one-on-one resumé critique. How you look on paper can make—or break— your chance for that dream MAy/june 2014

Remove the roadblocks that stand between you and your dreams

careerheadquarters.fsae.org gives you access to the largest website of its kind, so you can do a comprehensive survey of the job market in no time flat.

And you can fine-tune your research—searching jobs by title, description, location, or salary.

Increase the odds that employers will “come calling”

36

job, big promotion, or salary increase. Our certified expert resumé writers will help you shape a document that’s eyecatching and results-getting.

And the door is open. Find out what’s on the other side, for you...AND your career.

Visit careerheadquarters. fsae.org today!

The Best Source of Association Industry Jobs and Resumés

If the sun and the sea aren’t incentive enough, maybe our multi-million dollar renovation will be.

Call now and receive 15% off the master account* Sundial offers you and your group endless possibilities and unique package offerings for your ideal island gathering. It’s the perfect reward for a job well done. Contact us today and discover why we were voted the “Best Full-Service Resort” on Sanibel and Captiva Islands.

1451 Middle Gulf Drive, Sanibel Island, Florida sundialresort.com 877.736.4320 *Valid on 25 group nights or more, certain restrictions A PUBLICATION OF THEroom FLORIDA SOCIETY OF ASSociATION EXECUTIVES apply.

37

A Unique Place to Meet Ocean Reef Club, Key Largo, Florida

Secluded on the northernmost tip of Key Largo, Ocean Reef Club offers 2,500 pristine, secure acres less than an hour’s drive from the Miami International Airport.

Usually reserved strictly for members, this exclusive Club offers a rare opportunity for select groups to experience its unique way of life firsthand. Over the past three years, guest accommodations have been thoroughly updated, The Spa has been expanded to 9,500 square feet and includes a VIP suite and cafĂŠ and a state-of-the-art Golf teaching facility has been added. Several of the more intimate meeting rooms have recently been renovated, allowing for flexibility in break-out spaces and for private Board meetings, all within the same building.

Contact Ocean Reef Club at www.Meetings.OceanReef.com or 305-367-6509.