Source Magazine November/December 2014

SOURCE www.fsae.org

NOV/DEC 2014

success by association

From StaffDriven to LeadershipLed How one org made the change Finances & Insurance

Our Experts Weigh In

Advertisers vs.

Sponsors

The Meeting Planner’s Guide

space that flows

award-winning

centrally located culinary expertise

Hilton Orlando’s thoughtful design creates a successful meeting & convention experience in the heart of Orlando, Florida Make the most of 225,000 sq. ft. of function space including three pillar-free ballrooms, plus floor-to-ceiling windows in select breakout rooms, boardrooms and pre-function space

Enjoy a team that will connect with your attendees and provide an interactive dining experience with restaurant quality food in a banquet setting

Unwind and relax in one of 1,417 elegant guest rooms including new cozy one-bedroom suites and upgrade to the executive lounge to enjoy exclusive perks and privileges

Treat yourself to seven creative dining options and spectacular recreation including a lazy river, two pools and a full-service spa & fitness center

Soak up the Florida sunshine on The Promenade, our innovative outdoor venue featuring evergreen lawns, terraces, and unique fire and water fountains

Rest assured your needs will be met with the added bonus of an on-site UPS store, registration desk, meeting planner offices and a group arrival area

6001 Destination Parkway | Orlando, FL 32819 | 407.313.8400 orloc-salesadm@hilton.com | thehiltonorlando.com/meetings

SOURCE success by association

nov/dec 2014

8

FROM Staff-Driven to Leadership-Led

How one organization made the change

Finance & INsurance

12

The Difference Between Advertisers and Sponsors — and Why You Should Care

14

What Employers Should Know About Same-Sex Marriage Rulings

18

For Members By Members Making Connections through Relationships and Buying FSAE

20

How to use Political Data to Boost Membership

22

How to Increase Your Member ROI Quotient

24

Americans & Floridians are Ingenious at Being Generous

26

Is it Time for a Governance Makeover?

28

Recent Event Photos

52

21 Tips for Successful Meeting Planners

30

New Members

10

2014 Meeting Planner’s Guide

34

Member News

16

Buyer’s Guide

58

2015 FSAE CALENDAR January 21, 2015 Power Luncheon

University Center Club, Tallahassee Sponsored by Hyatt Hotels in Florida

January 22, 2015

Meeting Planner Roundtable

Tallahassee Sponsored by Daytona Beach Area CVB

February 16, 2015 CEO Summit

FSU Conference Center, Tallahassee

February 17, 2015 FSAE Board Meetings

FSU Conference Center, Tallahassee

Foundation Investors

57

Issue Special Section

2015 Annual Conference July 15-17, 2015 Renaissance Vinoy Resort & Golf Club, St. Petersburg

FSAE Staff Florida Society of Association Executives 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302

Phone: (850) 222-7994 Fax : (850) 222-6350 fsae@fsae.org www.fsae.org

Source

Editor Adrian Amos Honderick adrian@fsae.org (850) 702-0946

PUBLISHER Frank Rudd, CAE, CMP

President/CEO Frank Rudd, CAE, CMP

Printer: Rose Printing

Cover Photo provided by Copeland Productions copelandproductions.com

frank@fsae.org (850) 702-0943

frank@fsae.org; (850) 702-0943

Marketing, Communications and Technology Manager Adrian Amos Honderick

Advertising Sales Sue Damon

adrian@fsae.org: (850) 702-0946

(850) 926-3318

Office Manager/Bookkeeper Paige Graham

Graphic Design Jesse Beleck

paige@fsae.org; (850) 702-0945

jesse@DesignOnTheBrain.com (850) 524-3787 |

Education & Events Manager Karen Howe

suedamon1@aol.com

Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

DesignOnTheBrain.com

Karen@fsae.org; (850) 702.0942

Director of Membership and Development Hester Ndoja, CAE hester@fsae.org; (850) 702-0944

FSAEs’ Affordable Program on the Principles of Association Management Start your new year with high-quality, on-demand professional development: • Enhance your overall knowledge and skill in association management • Strengthen your talent & awareness with personal development opportunities • Master the fundamentals needed for career advancement • Earn 13 CAE or CMP credit Hours!

www.fsae.org/AssociationSpecialist

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From the cEO

Frank Rudd FSAE President/CEO

Where did the year go? It seems to be a question we ask more frequently as we “mature” in our careers. 2014 is a blur, but what a great year it has been for FSAE. Our membership has soared this year and we officially hit 800 members on October 30th!

It’s been a number of years since FSAE has been at this level. With the integration of members from the Tallahassee Society of Association Executives (TSAE) and strong organic growth from around the state, I feel confident that FSAE will continue to grow and use our strength in numbers to provide even better services to our members.

Speaking of TSAE, the integration of both organizations becomes official on January 1. The entire process has been remarkably smooth. Both TSAE and FSAE staffs and Board of Directors have spent numerous hours ensuring that our service to our members stays strong and that FSAE can emerge as the Voice for all Association Executives and their suppliers. The successful programs that TSAE conducted for so many years will continue and our goal for the New Year is to see how we can expand these to other parts of the state.

Our big event in 2014, the FSAE Annual Conference was truly the highlight of the year for our organization. With over 400 attendees and 140 first time attendees, the conference had excitement and a buzz that was very evident. That, combined with great educational programs and over the top social activities made the FSAE Annual Conference once again the place to be for Association Executives in Florida. Our goal for 2015 is to have those 140 first timers come back and another 140 first timers join us. Note to staff, we need to start looking at overflow hotels.

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NOV/DEC 2014

It’s never too early to talk about the 2015 conference which will be at the Renaissance Vinoy Resort & Golf Club on July 15-17, 2015 in St. Petersburg. Our theme for this year is “Strength Through Collaboration.” Mark your calendars now to make sure you are part of the action. The Conference Committee is making plans for a Conference you will not want to miss! More details to come soon…

I also want to remind everyone to renew your membership in FSAE. Take the time today to send in your renewal and make sure you keep your membership in YOUR PROFESSIONAL SOCIETY and all the benefits of being a part of FSAE. Thank you to all the FSAE members who have already renewed and the TSAE members who are becoming a part of the FSAE family. 2015 is going to be a great year – make sure you remain a part of all we have to offer.

Let me end with a personal thanks to all our members and the FSAE staff who have welcomed me and helped me in my new role with this organization. Your help has enabled me to hit the ground running and serve as your President with pride and excitement. I look forward to another fantastic year ahead!

Our private club is now available for meetings.

Just use the proper channel.

The secret is out. Here, at the world’s largest private club, select groups gather for renewal and inspiration amidst the exceptional beauty of our island retreat. Where camaraderie and productivity are enhanced by our tropical ambience, legendary service and noteworthy attention to detail. Consider this an informal invitation to explore “The Reef ‘‘ for your next meeting. You’ll definitely find us off-the-charts.

CALL YOUR PERSONAL MEETINGS MANAGER AT 1-800-843-2730. OceanReef.com

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

5

From the chairs

This fall has been dominated by the “Mid-Term” election season. Focus has once again been on our state, by the national political commentators as they follow what happens in Florida’s gubernatorial and Congressional seats. These key races determine the political landscape and policy for at least the next four years, not only for our state but the nation. While we could not escape the continuous news cycles and political ads, we are relieved when those stopped!

By Janegale Boyd

However, relief from the election cycle is short lived as these outcomes are also critical for our Associations. No matter which candidate won, our friend or foe, we each as association professionals must make sure that the issues of our membership are communicated to our elected officials succinctly and often.

Janegale Boyd FSAE Chair

In a previous career I had the privilege of serving as a State Representative for North Florida. I ran as a candidate, having no prior elected political experience, but had a significant business background. When people would ask why I was running, my answer was that I was frustrated and wanted things to get done. I am sure many of you can identify with this sentiment.

My point is yes, you and your members can make a difference! Several issues I took on and bills that passed were because one individual constituent brought the issue to my attention. It is imperative to get your membership organized and update your public policy issues now! Go visit especially the newly elected freshmen as well as the seasoned political veterans as each election cycle can change one’s outlook on previous issues. When meeting with elected officials just provide summaries and clearly identify the outcome you are looking for in their support of your issues. Be prepared to tell them who may have the opposite view point so they are not blindsided.

As a lesson learned make sure to provide an “e-link” to supplemental materials that they and their staff can read later for more background.

Deborah Boza-Valledor, CIPS, CRB, CRS, Foundation Chair

Remember that no one has yet found a way to get something for nothing. All worthwhile goals come at a price, and the efforts with which we pay are concentration, persistence and desire. So whether your association’s lobbying is done by your membership as “grassroots” or a professional lobbyist, all these efforts are vital to our future. The policies and laws passed will affect all of us for years to come. So as tired as we all have become with the political gridlock we only have ourselves to blame if we do not “get in the game” and “getter done” on behalf of our members!

Last but not least, I encourage members who have the responsibility and interest in public policy issues to volunteer to serve on the FSAE Government Affairs Committee. On the national level you can serve on ASAE’s Public Policy Committee. As this quote by H. Jackson Brown, Jr. says “Life doesn’t require that we be the best, only that we try our best.”

By Deborah Boza-Valledor, CIPS, CRB, CRS Last September, 22 association executives committed one and

a half days to FSAE’s Foundation Think Tank. The goals were to engage in dialogue on the important topic of enhancing the value proposition of associations and to develop actionable and deeply thought out ideas that would assist FSAE members to position their associations to grow and prosper in the face of declining revenue streams. One entire breakout session was devoted to Association Innovation: How to Get New Ideas in Motion – Our task was to identify trends, ideas and the environment that would allow our associations to be proactive in identifying new products and services. We asked ourselves this question: “How can we, as association executives, stimulate product and service innovation within our organizations that can impact not only our association but other associations within FSAE?” This was the beginning of our exploration, research and now the official announcement of our Bright Ideas project. It is our belief and now our commitment to bring Bright Ideas to you…our membership.

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NOV/DEC 2014

By Deborah Boza-Valledor, CIPS, CRB, CRS (continued)

Every day our members strive to improve their workplaces and the industry in very creative and innovative ways. However, sometimes that creativity and innovation meets reality: lack of funding. Your FSAE Foundation will help capture, financially reward and bring the product or service, that Bright Idea, to market via our Bright Ideas Innovation Grants Program. This matching of a member’s dream for a revolutionary product or service, and FSAE funding that dream, will benefit not only the recipient but our entire association. FSAE will be the champion of Innovation and lead by example – Walk the Talk - and foster a culture of Innovation that will allow our members the opportunity to experiment and be more competitive in an everchanging and demanding association environment.

$10,000.00

– That’s how much your Foundation has committed for the Bright Ideas Innovation Grants in 2015. Be on the lookout for more information coming soon on our website, in our eZine, in our emails, on our Facebook page and more! The Application process, applicability and transferability guidelines, judging criteria plus Frequently Asked Questions and Winner Accountability will all be coming soon – the Application Period opens February 16 and closes at midnight April 17, 2015 – Mark Your Calendars!

Let the Bright Ideas Shine!

I N T HE CLEAR. P U T F R E S H A I R O N T H E AG E N DA F O R YO U R N E X T E V E N T.

1 5 0 , 0 0 0 S Q . F T. OF SINGLE-LEVEL M E E T I N G S PAC E NO RESORT FEES F R E E PA R K I N G

C A R I B E R O YA L E M E E T I N G S . C O M

4 0 7. 2 3 8 . 8 1 0 0

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

7

FEATURE STORY

FROM StaffDriven to Leadership-Led How one organization made the change By adrian amos Honderick

Gail shares social media tips during presentation at annual conference.

Gail Siminovsky, CAE is the Executive Director of the Academy of Laser Dentistry (ALD), an international association based in Coral Springs, FL. Since joining FSAE in 1999, Gail has taken ALD from a staff-driven organization to a successful leadership-led association which has allowed for significant growth and member

Hands-On Workshop allows simulated learning on laser devices.

engagement.

ALD was founded in 1993 and still in its formative years when Gail started. The Board of Directors was heavily dependent on staff for direction on how an association works and learning their role in governing. From 2000 2004, the organization grew significantly from 250 members to over 1,000. Staff grew as well – from one Executive Director to four full-time and two part-time staff members to accomplish the goals of the organization: clinical education, research and the development of standards and guidelines for the safe and effective use of laser technology for improved patient care.

8

NOV/DEC 2014

In 2009 everything changed. The economy crashed and ALDs budget was cut by a third. Staff was reduced to the Executive Director and one full time Executive Assistant. With the same amount of work to accomplish, Gail turned to outsourcing what she could and depending on leadership to keep the organization alive and vital. What she found was more member camaraderie and engagement than she could have imagined.

“The economy created a huge financial challenge,” said Gail. “Like everyone, we had to do more with significantly less resources

“Committee members were active in final decisions about not only the educational content, but in the nuances of the site selection process and in adapting the certification program to meet the needs of the dental profession.”

The transition from being staff-driven to a leadershipled organization took about three years. Through education and empowerment, board members took

and staff. This created the perfect opportunity to

ownership in the organization and saw themselves as

empower our leaders and transition into a leadership-

stewards for the membership. Gail led several board

led organization.

leadership sessions which were defining moments in ALD’s history.

She helped the leaders better understand their role by engaging in effective discussions; the energy was contagious. This was apparent to members through their behavior at the Annual

ALD Conference attendees engaged with speaker.

Conference, where board members

“We already had a strong governance structure,” Gail continued. “We had 22 active committees and 16 passionate Board leaders. I worked with my President to empower our committee chairs to make more decisions and take on more responsibility.

and attendees thereby increasing their socializing and networking with new friends and cohorts.

Members saw the leadership’s commitment in running the organization and the level of camaraderie in the membership increased significantly. In addition, the

This is their organization and through this shift in

attendance at the annual meeting is the highest it’s

philosophy, our leaders and members are able to take

been since 2004 – holding stable at 350 for the past

ownership in what we’re able to accomplish.”

few years. Committee participation and volunteering has increased and leadership is happy and involved in

The ALD Annual Conference is one area where

the conversation of improving the organization and the

Gail heavily involved her leadership. She educated

profession. These are the benchmarks Gail has used to

her Conference Committee on site selection and

evaluate the success of the transition.

contracting, and invited the committee to make decisions that require active engagement onsite during the annual meeting. “Members were able to experience first-hand what staff typically did.” Gail commented.

actively welcomed and were available to all members

Balancing the role of leadership and staff can be delicate with leadership-led organizations. Gail’s philosophy: “Volunteer to volunteer; staff to staff.”

From Staff-Driven to Leadership-Led (continued on pg 56) A PUBLICATION OF THE FLORIDA SOCIETY OF ASSoCIATION EXECUTIVES

9

FSAE members

Executive Members: Celia Bass, CAE, CMP

Office Administrator FL Network of Youth and Family Services 2850 Pablo Ave. Tallahassee, FL 32308 Phone: (850) 922-4324 www.floridanetwork.org

Brian Bazinet

Executive Director Capital City Apartment Assn 1400 Village Square Blvd., #3-120 Tallahassee, FL 32312 Phone: (850) 201-2922 www.ccaafl.org

Robert Bernal

Director of Business Development and Public Policy LeadingAge Florida 1812 Riggins Rd. Tallahassee, FL 32308 Phone: (850) 671-3700 www.LeadingAgeFlorida.org

Cheval Breggins, MBA Executive Director FL Psychological Assn 408 Office Plaza Dr. Tallahassee, FL 32301 Phone: (850) 656-2222 www.flapsych.com

Christine Childs

Database & IT Infrastructure Coordinator FL Assn of Counties 100 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 922-4300 www.fl-counties.com

Kathy Clark

Membership and Accounting FL School Nutrition Assn 124 Salem Ct. Tallahassee, FL 32301 Phone: (850) 878-1832 www.floridaschoolnutrition.org

Matthew Crowley

COO FL Medical Assn 1430 Piedmont Dr., East Tallahassee, FL 32308 Phone: (850) 224-6496 www.fmaonline.org

10

NOV/DEC 2014

Welcome New Members Christy Crump

Director of Operations FL Restaurant & Lodging Assn P.O. Box 1779 Tallahassee, FL 32302 Phone: (850) 224-2250 www.frla.com

Andrew Floyd

Director of Membership FL Osteopathic Medical Assn 2007 Apalachee Pkwy.

Tallahassee, FL 32301 Phone: (850) 878-7364 www.foma.org

Jaimi Frazier

Bryan Harrison

Sr. Manager of Networks Specialty Equipment Market Association (SEMA) 1575 S. Valley Vista Dr. Diamond Bar, CA 91765 Phone: (909) 978-6691 www.SEMA.org

Laurie Hartsfield

VP of Marketing & Development FL Medical Assn 1430 Piedmont Dr E. Tallahassee, FL 32308 Phone: (850) 224-6496 www.flmedical.org

Lynn Hepner

Rodney McCammon Meetings Coordinator The Florida Bar 651 E. Jefferson St. Tallahassee, FL 32302 Phone: (850) 561-5830 www.flabar.org

Kristyn McCauley

Administrative Assistant FL School Nutrition Assn 124 Salem Ct. Tallahassee, FL 32301 Phone: (850) 878-1832 www.floridaschoolnutrition.org

Cindy Molnar, CMP

Valerie Rogers

Executive Assistant to the Executive Director FL Assn of Counties 100 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 922-4300 www.fl-counties.com

Bruce Ryan, CPA

Data & Web Manager FL Bankers Assn P.O. Box 1360 Tallahassee, FL 32302 Phone: (850) 224-2265 www.floridabankers.com

Sheri Sanderson

Membership Development Manager FL Institute of CPAs 325 W. College Ave. Tallahassee, FL 32301 Phone: (850) 224-2727 www.ficpa.org

Executive Assistant/ Director of Meetings FL Assn of Insurance Agents P.O. Box 12129 Tallahassee, FL 32317 Phone: (850) 893-4155 www.faia.com

Executive Assistant FL Bankers Assn P.O. Box 1360 Tallahassee, FL 32302 Phone: (850) 224-2265 www.floridabankers.com

Executive Director Central FL District Dental Assn and FL Assn of Periodontists, Inc. 800 N. Mills Ave. Orlando, FL 32803 Phone: (407) 898-3481 www.cfdda.org

Michael Holland

Julie Murphree

Holly Sinco

Kerry Gomez-Rios

Michael Howland, CAE

Lisa O’Donnell

Membership Director FL Assn of Criminal Defense Lawyers P.O. Box 1528 Tallahassee, FL 32302 Phone: (850) 385-5080 www.facdl.org

Marlinda Fulton

Sr. Director of Member Services FL Institute of CPAs 325 W. College Ave. Tallahassee, FL 32314 Phone: (850) 224-2727 www.ficpa.org

Director of Member Relations FL Dental Assn 1111 E. Tennessee St. Tallahassee, FL 32308 Phone: (850) 350-7121 www.floridadental.org

Chief Strategic Relations Officer Jacksonville University 1465 Edgewood Cir. Jacksonville, FL 32205 Phone: (904) 608-2185

Lorie Grooms, CMP

Executive Operations Manager LeadingAge Florida 1812 Riggins Rd. Tallahassee, FL 32308 Phone: (850) 671-3700 www.LeadingAgeFlorida.org

Marketing & Show Management FL School Nutrition Assn 124 Salem Ct. Tallahassee, FL 32301 Phone: (850) 878-1832 www.floridaschoolnutrition.org

Holly Hanson

President ILEX Services, Inc. 6334 Oak Meadow Bend Orlando, FL 32819 Phone: (407) 363-7751 www.ilexservices.com

Susan Harris

Exhibits Assistant NAVC (North American Veterinary Community) 5003 S.W. 41st Blvd.

Gainesville, FL 32608 Phone: (352) 375-5672 www.navc.com

Dawn Jimenez

Dennis MacDonald, MBA

Vice President REALTORS Assn of the Palm Beaches 155 Kings Way Royal Palm Beach, FL 33411 Phone: (561) 585-4544 www.rapb.com

Gail Matillo

Executive Director FL Assisted Living Federation of America 9445 Buck Haven Trl. Tallahassee, FL 32312 Phone: (850) 496-2562 www.flalfa.org

Membership and Events Coordinator FL Library Assn 541 E. Tennessee St., Ste 103 Tallahassee, FL 32308 Phone: (850) 270-9205 www.flalib.org

Member Services Coordinator FL Hospice & Palliative Care Assn 2000 Apalachee Parkway, Suite 200 Tallahassee, FL 32301 Phone: (850) 878-2632 www.floridahospices.org

Director of Membership & Marketing FL Assn of the Am Institute of Architects 104 E. Jefferson St. Tallahassee, FL 32301 Phone: (850) 491-5579 www.aiafla.org

Brooke Smith

Jeffrey Porter

Timothy Stapleton

Deena Rawlings

David Sutton, CAE, J.D.

Director of Legislative & Public Affairs FL Justice Assn 218 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 521-1041 www.floridajusticeassociation.org Society Relations Manager Am Academy of Orthopaedic Surgeons 6300 N. River Road Ste 727 Rosemont, IL 60018 Phone: (847) 384-4330

Susan Ray

Director of Communications FL Assn of Insurance Agents 3159 Shamrock St. S. Tallahassee, FL 32309 Phone: (850) 893-4155 www.faia.com

Meetings Coordinator The Florida Bar 651 E. Jefferson St. Tallahassee, FL 32302 Phone: (850) 561-5614 www.flabar.org Executive Vice President FL Medical Assn 1430 Piedmont Dr E. Tallahassee, FL 32308 Phone: (850) 224-6496 www.flmedical.org

President Sutton Trade Association Management LLC 65 Hilton Ave. Garden City, NY 11530 Phone: (516) 741-5566 www.suttontradeassocmgmt.com

Robert Swandol

IT Manager FL Assn of Counties 100 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 922-4300 www.fl-counties.com

Stephanie Taylor

Steve Bailey

Jennifer Dahlberg

Betty Ann Lewis

Beth Anne Trombetta

Florencia Branagan

Davis Donohoo

Maria Maillo

Membership Coordinator FL Optometric Assn 120 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 877-4697 www.floridaeyeys.org Meetings Coordinator The Florida Bar 651 E. Jefferson St. Tallahassee, FL 32302 Phone: (850) 561-5614 www.flabar.org

Stephanie White

CEO Bay County Assn of Realtors 1123 Harrison Ave. Panama City, FL 32401 Phone: (850) 763-8078 www.panamacityrealtors.com

Director of Group Sales Edgewater Beach Resort 11212 Front Beach Rd. Panama City Beach, FL 32407 Phone: (800) 331-6338 www.edgewaterbeachresort.com Sales Manager Wyndham Bay Point Golf Resort & Spa 4114 Jan Cooley Dr. Panama City Beach, FL 32408 Phone: (850) 236-6081 www.baypointresorts.com

Jenny Castano

Sales Manager Melia Orlando Suite Hotel at Celebration 225 Celebration Pl. Celebration, FL 34747 Phone: (407) 964-7161 www.meliaorlando.com

Group Sales Manager One Ocean Resort Hotel & Spa One Ocean Blvd.

Atlantic Beach, FL 32233 Phone: 904-853-2340 www.oneoceanresort.com Sales Manager B Resort & Spa Lake Buena Vista 1905 Hotel Plaza Blvd.

Lake Buena Vista, FL 32830 Phone: (407) 827-3954 www.bresortlbv.com

Sales Manager Holiday Inn Orlando Lake Buena Vista 1805 Hotel Plaza Blvd.

Orlando, FL 32830 Phone: (407) 827-7064 www.hiorlando.com Regional Hotel Group Sales Manager Diamond Resorts International Phone: (407) 226-0445 www.diamondresorts.com

Ashley Mayo

FL State Association and Government Sales Manager Director of Sales and Marketing The Florida Hotel and Conference Center Holiday Inn Orlando SW Celebration Area 1500 Sand Lake Rd. 5711 W. Irlo Bronson Memorial Highway Orlando, FL 32809 Kissimmee, FL 34746 Phone: (407) 816-5071 Phone: (321) 401-1020 www.thefloridahotelorlando.com www.hicelebration.com

Jim Fleck

Stephanie Monroy

Kelli Williams

Jacqueline Colome

Betty Homan-Bolick Director of Sales Site Search, Inc. 1010 Paladin Ct. Orlando, FL 32812 Phone: (407) 286-7654 www.sitesearchinc.com

Sales Manager Hyatt Regency Clearwater Beach Resort & Spa 301 S. Gulfview Blvb.

Clearwater Beach, FL 33767 Phone: (727) 373-4433 www.clearwaterbeach.hyatt.com

Becky Wilson, CAE

Amy Colon, CHSP

Kristin Jordan

Susan Robbins

Events Manager FL Assn of Counties 100 S. Monroe St. Tallahassee, FL 32301 Phone: (850) 922-4300 www.fl-counties.com Director of Administration FL Assn of the Am Institute of Architects 104 E. Jefferson St. Tallahassee, FL 32301 Phone: (850) 222-7590

Associate Members: Kelly Aleman

Tourism Marketing Manager Visit Gainesville 30 E. University Ave. Gainesville, FL 32601 Phone: (352) 374-5260 www.VisitGainesville.com

Gabriela Arisso

Manager, Global Accounts HelmsBriscoe 9242 Eagles Ridge Dr. Tallahassee, FL 32312 Phone: (850) 264-5763 www.helmsbriscoe.com/ associates/garisso

Group Sales Manager Deauville Beach Resort 6701 Collins Ave. Miami Beach, FL 33160 Phone: (305) 865-8511 www.deauvillebeachresort.com Sales Manager Hilton Garden Inn Orlando at Seaworld 6850 Westwood Blvd.

Orlando, FL 32821 Phone: (407) 903-2101 www.orlandoseaworld.hgi.com

Barbara Cook

Sr. Sales Manager Daytona 3 Hotels & Resorts 640 N. Atlantic Ave. Daytona Beach, FL 32118 Phone: (386) 239-9800 www.plazaoceanclubdaytona.com

Andrew Corty

Publisher Florida Trend 490 First Ave. S., 8th FL Saint Petersburg, FL 33701 Phone: (727) 893-8204 www.floridatrend.com

Lisa Crosby

Director of Sales and Marketing Embassy Suites West Palm Beach 1601 Belvedere Rd. West Palm Beach, FL 33406 Phone: (561) 689-6400 www.eswestpalmbeach.com

Sr. Sales Manager Hilton Tampa Downtown 211 N. Tampa St. Tampa, FL 33602 Phone: (813) 222-4956 www.tampadowntown.hilton.com

Nadia Kamal

Anthony Saccaro, Jr.

Karl Kaufmann

Claudia Sachs, CFP, CTP, CFSA

Julie Kissel

Regional Sales Manager Grand Golf Resorts of Florida: Reunion Resort, Innisbrook Resort, Hammock Beach Resort 7593 Gathering Dr. Orlando, FL 34747 Phone: (561) 277-9131 www.reunionresort.com

Manager of Marketing and Business Development VP Demand Creation Services 2779 Aero Park Dr. Traverse City, MI 49686 Phone: (231) 946-3712 www.villagepress.com

Lauren Thompson

Association Area Sales Manager Holiday Inn Lido Beach 442 Gulf of Mexico Dr. Longboat Key, FL 34228 Phone: (941) 387-1181 www.oplhotels.com

Aaron Weegar

Director of Sales Westin Diplomat Resort & Spa 3555 S. Ocean Dr. Hollywood, FL 33019 Phone: (954) 602-8615 www.westin.com/diplomat

Event Coordinator Ft. Myers Conference & Convention Council/Harborside Event Center P.O. Box 9322 Ft. Myers, FL 33902 Phone: (239) 332-6612 www.cityftmyers.com

Founder & Senior Chief Onyx 3050 Highland Oaks Terr., Ste. 4 Tallahassee, FL 32301 Phone: (850) 877-3930 www.onyxcreates.com Director of Sales and Catering Hilton Ocala 3600 S.W. 36th Ave. Ocala, FL 34474 Phone: (352) 854-1400 www.hiltonocala.com

Wes Sovis

Director of Sales & Marketing Holiday Inn University Center 1250 W. University Ave. Gainesville, FL 32601 Phone: (352) 376-1661 Certified Finacial Planner/Financial Planner First Florida Investment Services 2521 S. Blair Stone Rd. Tallahassee, FL 32301 Phone: (850) 414-7290

Robin Sosnow

Director, National Accounts Naples Grande Beach Resort 475 Seagate Dr. Naples, FL 34103 Phone: (239) 594-6016 www.naplesgrande.com

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSoCIATION EXECUTIVES

11

FEATURE STORY

Finance & INsurance

By Mary Katharine (Croley) Lawler

Have you ever wondered what more you could do to help protect your organization’s finances, but you didn’t know what questions to ask? Below are the top four questions asked by association leaders, and answered by accounting and insurance experts.

By Adam Watson, CPA

Due to budget cuts, we must reduce our accounting staff. What do I need to consider when I restructure staff to ensure we have the correct checks and balances?

The basic goal is to keep custodial, reporting, and review functions separate. For example, the person receiving payments and making deposits should not be the same person recording those payments in your accounting system. If you have enough staff to maintain these three functions independently, then you can still maintain a strong segregation of duties.

You should also implement additional control procedures, such as having multiple staff open the mail together and log received checks and having the bank statement sent directly to a 3rd party. Also consider outsourcing some portions of the accounting process. For example, you can have the bank reconciliation done by a third party which can watch for unusual transactions.

It never hurts to have an outside consultant evaluate your policies and procedures. Even large organizations, as evidenced by recent news reports, can fall prey to fraud.

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Our organization has good accounting practices, but I think we need insurance to provide additional protection. I have a limited budget. What insurance do I need?

To determine your need, first examine how your association

A prospective board member asked if our association has Directors and Officers insurance coverage. They will not serve on our board if we do not carry the coverage. Please tell me why this coverage is important and why we should have it.

collects its revenue. Do your members pay online, over the phone, or mail in a check? Next, look at how your association

Your board members could be held personally liable for

pays its expenses. Does the association transfer funds

decisions they make while serving on your association’s board.

electronically? Understanding how money moves through your

Legal fees and damages could exceed the liquid assets your

organization will help you focus on the areas that need insurance

association has available to indemnify board members, so a

coverage. Finally, know how much money your association is

Directors and Officers Policy is the best method of transferring

handling. This will help you determine the correct insurance limit

this risk. Purchasing a Directors and Officers insurance policy

to purchase. Basic crime coverage is important for organizations

will ensure your board members and the association have the

and may be required by law. Also, any organization with

financial protection needed to meet your association’s mission.

employees should have employee theft coverage. Speak to your

Directors and Officers coverage has become a standard policy

insurance agent about your operations to make sure you have

for organizations to purchase.

the appropriate protection.

Mary Katharine (Croley) Lawler, ARM is a licensed insurance professional and Vice President

This is a common question that affects many non-profits, and has been especially prevalent

of Doug Croley Insurance Service in Tallahassee, FL. She has served as a consultant for and handles the insurance programs for multiple association and non-profit companies. (850) 701-2145 Adam Watson, CPA is a shareholder with Watson & Associates, PA, CPAs. He has been in practice for 13 years in Tallahassee, FL, working with individuals, small businesses, and nonprofits on a variety of tax planning, consulting, and bookkeeping needs. (850) 668-2228

CS 00956

My board is questioning some variances in income and expenses on the comparative financial statements. At what point should I be concerned about making adjustments to our operations - either looking to cut back on services we provide to our members, or considering increasing dues?

in the last several years. While revenue for many organizations is starting to come back, for most it is still not where it was before the downturn. One of the most important goals of any organization ultimately is sustainability and longevity. Hopefully your organization has a policy in place for reserves. If the organization has reached a point where it is tapping into reserves, it is critical to identify the cause and duration. Is this draw down of reserves temporary, serving a growth purpose or a function of operating expenses exceeding revenues?

Member organizations need to be proactive to ensure they are maintaining relevancy and still providing value. As long as an open dialogue is maintained with the membership, and increases are done in a thoughtful manner, there is no reason why a moderate dues increase should impact your member base.

So someone tried to describe to you how Miami’s so different, so exciting and so urbantastic. Know this.

No tweet, snapshot or posting will ever be enough. You so have to visit to get it. MiamiandBeaches.com ©Greater Miami Convention & Visitors Bureau – The Official Destination Marketing Organization for Greater Miami and the Beaches.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

13

FEATURE STORY

The Difference Between Advertisers and Sponsors — and Why You Should Care

By Nancy Ortmeyer Kuhn

Reprinted with permission from Association Media & Publishing www.associationmediaandpublishing.org.

The distinction between advertising and sponsorship income is extremely important, since net advertisement revenue is generally subject to the unrelated business income tax (UBIT), while sponsorship revenue is tax-free. Here’s how to make the distinction less confusing.

The revenue received by nonprofit organizations, including associations, must be classified as either income related to the organization’s exempt purposes and exempt from tax, or as unrelated business income and taxable. Many times, that distinction is difficult to make.

Simply put, the revenue from a for-profit business paid to an association is either the purchase of advertisements to support the for-profit business or sponsorship revenue to support the association. The distinction is extremely important, since net advertisement

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revenue is generally subject to the unrelated business income tax (UBIT), while the sponsorship revenue is tax-free.

Furthermore, even if the association determines that the

promotes any business, service, facility, or product. The term

revenue is a sponsorship, the IRS may not agree. Therefore,

includes messages containing qualitative or comparative

it is essential that the advertisement agreement or the

language; price information or other indications of savings or

sponsorship agreement clearly set forth the expectations of

value; and an endorsement or an inducement to purchase,

both parties.

sell, or use any company, service, facility, or product.

Sponsorships—No Specific Benefit Allowed

Advertising income may escape taxation if the economic

A corporate sponsorship is defined as a payment

activity is not regularly carried on or if the economic activity

received by a nonprofit for the purpose of sponsoring that

is carried on only by volunteers. For example, advertising

nonprofit’s activities. The corporate sponsor receives an

revenue accepted in connection with an event that is held

acknowledgement for the sponsorship, rather than any

only once would not result in UBIT. Also, if the advertising

promotion of its services or products.

is accepted in connection with an event organized and operated by volunteers, the revenue would not be subject to

Corporate sponsorships are excluded from the general rules

UBIT. Another exception is if the advertising is related to the

of unrelated business income and are exempt from tax.

association’s exempt purpose.

A qualified sponsorship payment is any payment from a business to a nonprofit where there is no substantial return

The corporate sponsorship exception for acknowledgements

benefit. The law defines substantial return benefit as a

is generally not available for regularly published periodicals,

benefit that is more than a mere acknowledgement that the

including online publications. Even a mere acknowledgement

corporation provided funds to the association.

is still advertising. However, in a ruling issued in 2003, the IRS stated that an online banner with just the corporation’s name

However, if the corporate sponsor receives benefits in return

is not advertising. The key distinction is whether the corporate

for its sponsorship payment that amount to more than 2

acknowledgement is part of an online periodical or just a link.

percent of the sponsorship payment, then the entire amount

If just a link, then it may qualify as a corporate sponsorship.

of the payment will be UBIT, assuming it is from an unrelated,

However, if the link takes the reader to an endorsement from

regular business activity of the association.

the association on the for-profit’s website, then that revenue will be classified as advertising income.

Benefits provided to the corporate sponsor include advertising, rights to use the nonprofit’s intangible property

Bottom line: The understanding of corporate sponsorships

including mailing or membership lists, use of facilities, an

versus advertising is filled with unexpected twists and turns,

exclusive provider arrangement (e.g., the nonprofit will

so consult Treasury regulations or a tax professional for

sell only the products of the corporate sponsor), and other

guidance.

privileges provided to the sponsor that are not provided to the general public.

Nancy Ortmeyer Kuhn is director and partner of Washington, DC-law firm Jackson &

Advertisements

Campbell. This article is not intended to be legal advice, and the comments are general

Advertising income compensates the association for services

in nature. The specific facts of any situation must be separately analyzed and classified

it provides to the corporation, including the association’s

accordingly. The full article on this topic appears in the July/August 2014 issue of

promotion of the corporation’s goods and services. Net

Signature magazine.

advertising income is generally subject to UBIT. The term advertising means any message or programming material, which is broadcast or otherwise published, that

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

15

FSAE MemberS

FSAE welcomes Karen Howe, our new Education & Events Manager! Karen most recently

Volusia Realtors Association on winning Association Forum of Chicagoland’s 40 under 40 Award! The Forty Under 40 Awards recognizes 40 up-and-coming association or nonprofit professionals who are under the age of 40, demonstrate high potential for success in leadership roles and exhibit a strong commitment to the association management profession.

served as the Executive Director of the Florida Association for Women Lawyers. She has a passion for Event/Meeting Planning and we’re glad to have her as part of the FSAE team! Welcome Karen!

Rusty Payton Now CEO/Chief Lobbyist for Florida Home Builders Association (FHBA) Rusty

Congratulations to Marty Bear – our first prize

Payton, CAE, MBA, formerly the Chief Operating Officer of the Florida Dental Association (FDA), recently joined the Florida Home Builders Association (FHBA) as CEO/Chief Lobbyist. Rusty started his new job on October 1, 2014 and begins his official duties January 1, 2015 when he succeeds retiring CEO/Executive Vice President Paul Thompson. Congratulations Rusty!

winner in the Buy FSAE. It Matters. drawing. Marty is the lucky recipient of a 2-night stay at The Breakers Palm Beach!

It’s not too late to win great prizes.

Enter your member-to-member business for our next drawing in January. www.fsae.org/buyFSAE

Associate Member News

Executive Member News Congrats to new CMPs

• Lolita Marlene Brawner, CMP • Marina Mitusova, CMP, Hyatt Regency Sarasota • Kate R. Ray, CMP, Miller Tanner Associates

Bryan Harrison

Andy is President & Chief Customer Officer of Higher Logic, FSAE partner and website & community provider.

Congrats to FSAE Members

Bryan Harrison, Specialty Equipment Market Association and Ryan Tucholski, CEO of West

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NOV/DEC 2014

Congratulations to FSAE Member Andy Steggles, recently awarded Association TRENDS 2015 Associate Partner of the Year!

Ryan Tucholski

“Both myself personally as well as the rest of Higher Logic are incredibly honored to receive this award,” Steggles said.

“From day one, we’ve tried to differentiate ourselves by being a partner to associations vs. a more traditional vendor. While this may sound like semantics, it’s an important differentiation because it emphasizes how our success is tied to that of the association.”

DoubleTree by Hilton Opens in the heart of Historic St. Augustine In October, the DoubleTree by Hilton St. Augustine Historic District officially opened for business. Formerly a Ramada Inn, the five-story hotel has been completely redesigned and renovated in the city’s traditional Old Spanish style while featuring modern updates and amenities – all within walking distance of St. Augustine’s many cultural and historical attractions.

Associated Luxury Hotels International (ALHI) Presents “Chairman’s Award” As “ALHI Hotel of The Year” To Rosen Shingle Creek: Associated Luxury Hotels International (ALHI) presented Rosen Shingle Creek with its prestigious “Chairman’s Award” as the “ALHI Hotel of the Year” for 2014. The award is presented annually to the ALHI Member hotel or resort that best displays exemplary leadership and commitment to performance in the preceding year, while epitomizing exceptional propertylevel teamwork and cohesion with ALHI’s Global Sales Organization (GSO) team in serving the meetings industry.

The award was announced at ALHI’s prestigious Industry Advisory Council Conference, which was recently held at the “new” Hotel del Coronado in Coronado (San Diego), California.

The Shores Resort & Spa Offers Special Preview Pricing at 2014 Rates Midway through a property-wide transformation, The Shores Resort & Spa is encouraging groups to book now for meetings and events taking place November through February 12, 2015 to enjoy the wide variety of all-new enhancements at current year pricing. As an added bonus, the hotel is offering groups of 100 or more total rooms a one-hour welcome reception on the first night of arrival and guaranteed ocean-view rooms for all guests, in addition to two complimentary upgrades to the property’s all-new oceanfront Cabana Suites. Learn more: bit.ly/1x6Vcv3

YourMembership.com Becomes Global Leader in Career Center and Job Board Services by Adding JobTarget’s Career Center Business Unit YourMembership.com announced recently that it will acquire JobTarget’s Career Center Business Unit, adding a more robust and complementary platform to its Association Career Network service. Their partnership marks a turning point in the industry, combining the strongest career center platform and services model with the best media and advertising sales force in the marketplace. Both companies are excited to provide unprecedented opportunities for their customers. JobTarget OneClick will continue to operate as an independent company, led by its Founder & CEO Andrew Banever.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

17

FEATURE STORY

What Employers Should Know About Same-Sex Marriage Rulings Several state courts as well as the United States District Court for the Northern District of Florida have recently ruled that Florida’s ban on same-sex marriage is unconstitutional. Judge Robert Hinkle of the U.S. District Court for the Northern District of Florida recently issued an opinion finding that the state’s same-sex marriage ban violated the due process and equal protection clauses of the

By Robert J. Sniffen

U.S. Constitution. The Court’s opinion does not sanction same-sex marriages immediately, but rather stayed the implementation of same-sex marriages in Florida pending appeals that have been taken from the Court’s order. The ruling overturns Florida’s constitutional amendment banning same-sex marriage, which voters approved by a 62% margin in 2008.

National Perspective The recognition of legal same-sex marriage is spreading quickly across the country through legislation and judicial action at the state and federal level. For example, last year the U.S. Treasury Department and Internal Revenue Service ruled that same-sex couples, legally married in jurisdictions that recognize their marriages, are to be treated as married for federal tax purposes. On October 14, 2014, a North Carolina court ruled that same-sex marriages are legal; that same day marriage licenses were issued to several couples. Same-sex marriages also became legal in several other states during the month of October, including: Oklahoma, Utah, Virginia, Wisconsin, Colorado, Indiana, Nevada and West Virginia.

18

NOV/DEC 2014

At the same time, various challenges are being leveled by states

employment benefits to same-sex couples legally married in

such as Florida, which have continued to litigate the issue in the

any state that recognizes the marriage. Obviously, overhauls of

courts. Florida’s Attorney General Pam Bondi has appealed the

employee benefits plans will have to be undertaken, should the

order of the Northern District of Florida and several other state

recent rulings striking down Florida’s ban on same-sex marriage

attorneys general have done the same. Thus, as much as the

be upheld on appeal. The Department of Labor’s technical

issue has gained favor in parts of the country, legal recognition

release referenced can be found at the following link: http://bit.

of same-sex marriages is far from settled.

ly/same-sexMarriage.

Employer Responsibilities

Given the speed with which the issue of same-sex marriages is moving, employers are also well advised to follow the status

While the decisions are still pending appeal, employers would

of the issue and be prepared to institute new policies in the

be well served to evaluate employment benefits policies in light

workplace should the issue become settled in Florida. A quarterly

of the rulings. Subsequent to the U.S. Supreme Court’s decision

check on employee handbooks will not only ensure employer

in United States v. Windsor, in which the Supreme Court struck

compliance with the issue of same-sex marriage, but other

down provisions of the Defense of Marriage Act which denied

changes in the law.

federal benefits to same-sex couples legally married in their home states, the Department of Labor issued guidance on how the Employment Income Retirement and Security Act (“ERISA”)

Robert J. Sniffen is the Managing Partner of Sniffen & Spellman, P.A.. He practices in the areas

should be interpreted in light of the ruling. ERISA is a federal

of labor and employment law, civil rights defense, insurance defense and administrative law.

statute that governs the administration of employee benefit

The Firm represents several statewide associations in a variety of transactional and litigation

plans.

matters. He received his undergraduate degree from the University of Florida and his J.D. from Stetson University College of Law. He may be reached at rsniffen@sniffenlaw.com or (850)

ERISAs guidance provides that terms including “spouse” and

205-1996.

“marriage” should be read to encompass the provision of

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A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

19

For Members

By Members

FSAEs’ Affordab Principles of As

Making Connections Through Relationships and Buying FSAE I have been an associate member of FSAE since 1992 and clearly recall the circumstances of how I joined. I was on the hotel sales side at the time and my supervisor told me to join simply so we could get our hands on the membership list for direct mail purposes. This individual had no interest in allowing me to participate on any level because there was “no value in it.” My instructions were to load

By Richard Miseyko, CMP, CMM President – Site Search, Inc. and XSITE the planners into the database, send regular direct mail, and I could attend a few meetings but I was never to volunteer for anything that would take me away from “selling time.”

And here we are 22 years later. I now own two businesses, have been an active FSAE volunteer for the past 16 years, served on multiple committees, assist with their site selection and contract negotiations, been honored as the Associate of the Year, served on the Board of Directors, and am now the Co-Chair for the 2015 Annual Conference at the Renaissance Vinoy in my hometown of St. Petersburg in July of next year. And I don’t see it stopping there.

To shine a light on stories like mine, Source is providing space in this column every issue to allow a member, associate or executive, to highlight a business connection they’ve made as a result of their membership involvement.

I am passionate about member involvement and how it leads to personal and professional growth so I volunteered to take the first installment.

I wouldn’t know where to begin to explain how many personal and professional connections I’ve made through FSAE. The professional ones have led to personal friendships and vice versa so the results can be twice as nice. Both of them come down to building relationships.

I remember watching Carolyn Fazio when I was a “newbee” and admiring her impressive command and presence and thought to myself, “What I wouldn’t give to be considered one of her peers.” Fast forward to a few years ago and we’re serving together on the AAC, the Board of Directors,

20

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Start yo on-dem

• Enhan assoc and sitting together at functions. She’s even reached out to me to ask my opinion. Carolyn Fazio….asking me what I think!

• Streng perso

For risk of leaving someone out, I’ll limit it to this one example, but know there are dozens and dozens of influential• members over the years, executive and associate, that have impacted my business, professional growth, and recognition.

Maste advan

• Earn 1

When I learned I was going to receive the Associate Member of the Year Award, I reflected on what FSAE has meant to me from a business standpoint. It took very little time to realize that over 85% of my business is directly connected to my involvement in FSAE. That impressive number came from elevating my profile and getting noticed. I raised my hand when help was needed, I leveraged my skill set into something of value to the organization, and it’s paid off tenfold.

www.fsae.org/Associa

This is my “Buy FSAE.” This is my investment.

FSAE Member to Member Business has generated:

$5,361,358 71 Transactions Reported January 1 - November 4, 2014

Conducted any business with another FSAE member?

Tell us about it in our new member-to-member business campaign: Buy FSAE. It Matters.

And win prizes!

www.fsae.org/buyFSAE

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For Members

By Members

How to use Political Data to Boost Association Membership and Increase Clout The use of data is ubiquitous in our digital economy. As consumers, we cannot go through the day without being inundated by marketing encounters on our phone, the internet, or in our email. Whether it is Target promoting a BOGO sale, Amazon pitching the item they somehow know we want, or a politician trolling for votes and money, they all find us the same way-through the capture and use of

By Brecht Heuchan data. Our behavior as consumers is monitored, paired with other data points and studied with great interest to identify us as potential customers, supporters or members.

While the relationship between an association and its members is different in many ways from that of the merchant/customer or candidate/voter, all share the fundamental objective of adding value and increasing revenue.

Much like the use of consumer data for businesses, the use of political contribution data coupled with voter and demographic information can be a powerful tool in your association’s pursuit to drive membership revenue and enhance your political profile and clout.

Here is how it works:

Identify new member prospects, upgrade the ones you have

Cross reference your member lists by matching them to political contribution lists and licensure databases. When your membership consists of licensees, bounce your member data up against the licensure data to split the group into two: members and non-members. The targeting for new member prospects is done; all that is left is the marketing.

Political donor lists are even better member development tools.

When people or organizations spend political money we should assume a few things: 1) They likely have discretionary money to spend, 2) They are willing to spend money on a cause, and 3) They are engaged in their community and possibly beyond.

These are obviously desirable attributes for associations trying to attract more revenue and active members.

After the data matching and management tasks are completed, three scenarios become glaringly apparent:

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• The association gets confirmation that it has done all it can in this area because political donors match up with member lists in high percentages.

• You identify political donors who meet your membership criteria but have low match rates to your membership lists.

These donors are politically involved but not members, and consequently, they are prime membership development targets.

• You identify political donors who are already members, but their membership dues appear woefully low when compared to their political spending amounts. These members are ripe for a dues upgrade.

In all three scenarios, you take valuable information from the analysis.

Raise profile, boost clout

Political data analysis is equally useful in other areas of association management. There is a growing need for data driven decision-making in today’s advanced business and political environments. By understanding the political behavior of other associations, both your allies and competitors, and your partners and adversaries on Capitol Hill, your organization can use this information to guide its advocacy strategies, support its government affairs programs and grow effective political action committees. Comprehensive political data is imperative to the success of these objectives.

Political data also makes for good conference and publication content. Whether for an article in your magazine, a post on your website or a presentation at your annual conference, few topics inform and motivate members as well as those related to politics and the role trade groups play in the statewide political landscape.

Data is everywhere, use it

As data becomes more readily accessible, innovators are finding more ways to apply it to successful business and political strategies. Whether we like it or not, government has a lot to say about how we live our lives and run our businesses. This reality makes the understanding and use of political data an important first step towards influence and engagement. Associations large and small alike can use political data to educate their members, leverage resources, and become a louder voice for their industry.

Brecht Heuchan is the President of ContributionLink, a Tallahassee-based political consulting, fundraising, and data analytic firm. The firm provides strategic services to some of America’s most sophisticated member associations, campaigns, corporations, and other advocacy groups seeking to use data to make better decisions and be more successful.

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23

For Members

By Members

How to Increase Your Member ROI Quotient

By Ed Rigsbee, CSP, CAE

If your membership organization wants to grow, engage industry stakeholders through delivering honest and usable value. The universal thought that is whirling around in everyone’s mind is, “What’s in it for me?” Perception is reality; and today’s associations and societies must get real about the ROI (return on investment).

While most really do not know how much ROI they deliver, just delivering ROI is no longer good enough; today you have to prove high-level ROI to keep members and recruit new ones.

ROI delivery is both an art and a science. The science is adding up the numbers and disseminating the information. The art is in managing the member perception of value. You must prove to your industry that membership in your organization is a good business decision. To do this, you must manage your resources in a new way.

Stop Giving It Away

This is huge, please take notice! There is a belief among association professionals and volunteer leaders that, “If we give it away to non-members they will see the value and join.” Nothing could be farther from the truth. When you give away your legislative updates, newsletters, and magazines for example, all you are really doing is reducing the value your members receive for their membership dollars and minimizing the motivation of non-members to join. Why should the nonmember join? Look at all the value you are giving them for a zero investment. The cold hard truth is that if they haven’t joined by now, they’re not likely to.

Put a Price on It

This will dramatically increase your member ROI. Anything that you make available to members should exhibit an honest “retail” price; everything from electronic newsletters to member lists to legislative updates—everything. To legitimize the price, offer those products, services, and access to non-members at the stated retail price. Don’t think outsiders will pay? Think again.

And regardless of whether non-members purchase these items or not, you are stating the value (ROI) your members receive. Do not make the mistake of letting members just think it’s free.

Do your members call the headquarter office for advise when they get into a jam? Send them an invoice, zeroed out with an equal discount, just like any other professional service provider

24

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would do. This goes for other services the association provides “free of charge” for its members. Every single day of the week you have to remind your members of the real-dollar value they receive because of their membership in your organization. Keep the value fresh in their heads and they will remember when it is time to renew.

What Else Do You Have to Sell?

There’s gold hidden in your organization’s dusty shelves and computer files. Look around your organization for items, services and various methods of access that might be perceived by nonmembers as highly valuable. Put a retail price on those items and services and make them available to non-members at the retail price and to members at no charge or a greatly discounted price.

The differential will add to your members’ perception of their yearly membership ROI.

ROI delivery is both an art and a science.

The science is adding up the numbers and disseminating the information.

The rub here might be that some of your board members still hold on to their antiquated belief that all of the above is sacred and proprietary information and thereby not to be disseminated.

Come on, it’s the twenty-first century, let’s move on and provide as much ROI for your members as possible.

You ask your members to send you a check each year. And each year when they write out that check they have to make a new decision to buy. Make it easy for your members to see that membership is a good business decision. Do this through higher ROI delivery and perception and guess what? They will become member evangelists and convince their colleagues, many that you might never reach, to also join and partake of the plentiful ROI. Adapted from “The ROI of Membership” by Ed Rigsbee, CAE, CSP. He is an internationally recognized expert on business partnering and strategic alliances. He has authored three additional books on alliance development and over 2,000 articles on organizational collaborations. He travels internationally delivering keynote presentations and multi-day workshops for corporate and non-profit audiences. Ed has received the coveted Certified Speaking Professional designation from the National Speakers Association, one that is enjoyed by only about 10% of the membership in the Global Speakers Federation. Rigsbee may be contacted through www.rigsbee.com or Ed@Rigsbee.com.

Ed recently presented his Membership ROI Summit workshop in Tallahassee

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For Members

By Members

Americans and Floridians are Ingenious at Being Generous This November marks a quarter century of celebrating National Philanthropy Month and both Americans and Floridians are ingenious at being generous.

From frequent volunteering, to cell phone donations, to traditional volunteering and special events, community spirit is alive and well.

The Tampa Bay Business Journal reports that in 2013, Florida had

By Dawn Pollack one of the largest increases in charitable giving in the country and more than 95% of American households give to charity. Remarkably, threefourths of private sector donations are from individuals who earn less than $100,000 per year and do not receive a tax benefit from their generosity.

But cash donations are only one part of the story. Floridians also volunteer. The impact of 3.3 million Floridians donating 516 million volunteer hours in 2009, added nearly $2 billion dollars to our state’s economy. Nationally, 1 in 4 Americans volunteer and the value of their contribution in 2012 was estimated at more than $175 billion.

We give and volunteer for a variety of reasons: religious faith, a desire to feel good, to improve a public image, to act on a personal experience, because the government offers tax deductions, to make a difference on an issue, or just a belief that giving is a good thing to do. We work in hospitals, schools, civic organizations, social service agencies, religious organizations, in sports, the arts, and many other places where we can lend a helping hand.

The impact of 3.3 million Floridians donating 516 million volunteer hours in 2009, added nearly $2 billion dollars to our state’s economy.

Often, that place is our professional association. The Empire State Society of Associations Executives notes that seven of

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every ten adults belongs to at least one association. Add to that the figure from a recent issue of Associations Now that nine of ten association members volunteered in 2013, and it is easy to see that Associations and their members are an important part of this wave of giving.

We all know even small acts of kindness multiply and seeing someone helping another person, or being helped by someone can encourage us to be generous. Whether it is National Philanthropy Day, American’s Random Acts of Kindness Day (which are both in November), Global Pay it Forward Day in April, working to lessen the impact of a natural disaster, or one of the many other ways to volunteer, the best way to celebrate National Philanthropy Month is to do something well, philanthropic.

Seven of every ten adults belongs to at least one association; nine of ten association members volunteered in 2013 So, give a compliment, hug a friend, tell someone you love them, pick up litter, say thank you to the mail carrier, send a “just because” note, drive nicer, mow someone’s lawn, help someone with packages, smile and wave to a neighbor, send flowers, let the person behind you in line go first. The possibilities are endless and as gratifying to the giver as to the recipient. And yes—write that check, donate your time and expertise—it makes a difference, a big difference.

Dawn Pollock, is the President of Association Solutions and works with associations on strategic planning, transitions, Board development, and member retention. She volunteers with FSAE, and with Keep Tallahassee Leon County Beautiful. She can be reached at 850284-6457 or dawntpollock@gmail.

Here, The Meeting Planner Becomes Employee Of The Year. s a meeting feel Have you met Jacksonville? It’s the city that make view of your like an outing; where your attendees can get a clear river. And a place presentation while overlooking the ocean or the and endless s, that’s known for its fresh seafood, warm smile Your group. supply of outdoor adventure. So what’s missing?

Contact Karen Townsend, National Account Manager, to book your next meeting! Call her direc tly at 904.421.9172. Or go to Visit Jacksonville.com/meetings for more information.

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For Members

By Members

Is it time for a governance makeover in your organization?

By Robert C. Harris, CAE

How long does it take a member to communicate a problem or idea to reach a satisfactory resolution in your organization?

Does it enter the governance pipeline only to be delayed, lost or unresolved?

Now is a good time to look at your governance structure and determine if it needs a makeover.

As nonprofits struggle for relevance, the governance structure should not be the root of the problem.

Reforming governance starts with a realization by leadership that the current system is counterproductive or broken.

This can cause anguish, and it takes courageous leaders to promote change.

Organizations all over are streamlining governance processes. It may be a revamp of the bylaws, fewer committees, smaller board or elimination of ex-officio seats at the board table.

Now is a good time to look at your governance structure and determine if it needs a makeover.

In the old days Many organizations were founded decades or a century ago — and their bylaws reflect “the way we’ve always done it.” For instance, board seats were based upon geography so every member had a voice throughout the territory. Today’s boards require high-performing directors with certain skill sets.

A house of delegates was used to gather member input and develop resolutions. The large body met once or twice a year as a platform for vetting ideas. Today those responsibilities are handled by more timely committees and board meetings.

The pace of change and expectations do not conform to the cumbersome structures.

Ex-officio directors were added to respect persons who held specific positions (i.e., past presidents and founders).

Today the government expects to know precisely who is accountable and on the board. In fact, Canada recently banned the role of ex-officio on boards.

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Makeovers

The approach may be a comprehensive system makeover or simply tweaking the elements. Here are the trends and outcomes:

• • • • • • • • • • • •

Smaller board of directors Fewer board meetings; better use of executive committee Merged or eliminated committees Continuous review of governance process by a task force Transformed nominating committee to a “leadership development committee” Reduced or eliminated the multiple “vice president of” positions Empowerment of CEO Eliminated ex-officio positions or multiple past presidents Selection based on competencies, not geography Assigned board members to serve as committee liaisons, not committee chairs Revised agenda to reduce reports and updates; use of a consent agenda Aligned committees and volunteer talent with strategic plan goals

Analyze the components Start by assessing the governance components. Evaluate each document, practice or process to determine if it hinders or facilitates good governance.

• • • • • • • • • • •

Governing documents (bylaws, articles, policies) Nomination process and leader development Board composition and skill sets Installation, orientation and board access to information Rules of order, culture and decorum Board meetings, agendas, frequency, outcomes Committee structure Subsidiary and affiliate organizations Statement of purpose or mission Strategic plan Talent and resources (people, finances, technology)

When boards are asked where they’d like start on a makeover, the answer is often “all of the above.”

A governance makeover can be conducted by appointing a task force, comparing and contrasting similar organizations, or hiring consultants. Few organizations make drastic changes, preferring to phase in change over a year or more.

Bob Harris, CAE, provides free governance tools and templates at The NonProfit Center. He is on the faculty for the U.S. Chamber of Commerce and has worked in Amman, Jordan, Tokyo, Japan, Kiev, Ukraine and Minsk, Belarus to help organizations. Bob received “Association Partner of the Year” award from Association Trends Magazine in 2012, and he has authored books on association management. To improve management he created the Association Self-Auditing Process, used by more than 20,000 organizations. He believes that nonprofit organizations should be as efficient as any commercial business.

Plantation ad 1_Layout 1 2/26/2013 11:58 AM Page 1

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he Plantation on Crystal River features an outstanding array of amenities that will ensure the success of your next meeting. With three ballrooms and over 12,000 square feet of meeting space, our professional staff can graciously accommodate a wide variety of conferences and events. d

196 guest rooms with over 12,000 sq. ft. of meeting space 2 restaurants; 2 lounges 27-hole golf course Full-service Aveda spa Full-service marina with “Swim with the Manatee” tours, fishing, boat rentals & diving certification 2 lighted tennis courts Lagoon-style swimming pool Sand volleyball court, regulation croquet and horseshoes

The Plantation on Crystal River 9301 W Fort Island Trail, Crystal River, FL 34429 800-524-7733 or 352-795-1605 www.PlantationOnCrystalRiver.com sales@PlantationOnCrystalRiver.com

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The Meeting Planner’s Guide

21 Tips for Successful Meeting PlannerS

By Barbara Ann Cox, CMP

As a meeting planner, you are the one conducting the planning meetings that are held prior to the event, sometimes beginning a year out. Of course you want to be professional, effective and thorough. And yes, you want this to be a fun and pleasant experience for all involved.

A bit of savvy planning before, during and after meetings can ensure that things get done, participants feel productive and it was time well spent. Follow these 21 tips the next time you are in charge of the meeting planning committee. Then, sit back and enjoy the accolades you receive for a job well done.

Before The Meeting 1. Why Are We Here?

Establish: Goals — What is the big picture? Objectives — What do we want to accomplish? Outcome — How do we measure our performance? These give your meetings direction, purpose and a basis for all decision-making.

2. Who Should Attend?

Each person should have a reason to be at the table. Include decision makers who can move things forward.

3. The Meeting Agenda Limit the agenda to one page and send it to participants prior to the meeting. Identify persons responsible for topics and a realistic time allotted for each topic.

4. Meeting Materials Send out materials in plenty of time for participants to read, giving instructions to come prepared to discuss the materials and not to read them during the meeting.

5. Meeting Logistics Logistics checklist: location, adequate room size, room set up, A/V needs, signage, refreshments, speaker phone, easy parking, easy access.

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During The Meeting 6. At The Beginning Start on time! After introductions all around, review the agenda and ask for any changes or additions.

7. Establish Protocol Invite open and frank conversations. Encourage people to speak without intimidation or ridicule. Ask for respect of others who are speaking.

8. Ground Rules Engage everyone to establish ground rules for such things as cell phone usage, tardiness, leaving early, absence, interrupting, sidebar talking. When participants make the rules, they tend to enforce them as well.

9. Scribes Select two participants who are dependable and willing to take minutes or notes of the meetings. They can share responsibilities of disseminating minutes, keeping a record of all handouts and materials as well as producing a final report.

10. Appoint A Timekeeper Select a person with courage...a person not afraid to speak up when time is running out on a topic. The group can always agree to extend the time if needed.

11. Small Groups, Short Times When brainstorming or problem solving is needed, gather participants in small groups to discuss the topic. Ask each group to report 2-3 best ideas, solutions, etc. Then the entire group can combine suggestions and narrow them down to the most popular or logical ones.

12. Identify Action Items At the end of the meeting, the chair or scribe can summarize the action items and person responsible. Identify completion date and reporting. Appoint a “nudger” who will remind of approaching deadlines.

After The Meeting 13. Meeting Follow Up Send minutes within five days after the meeting. Send absent participants all materials handed out at the meeting.

Minutes should clearly identify the action items and responsibility.

WHERE BUSINESS MEETS PLEASURE

14. Measure & Evaluate Take time to periodically measure and evaluate your progress by referring to the original goals and objectives. You may be pleasantly surprised of your progress and productively.

Meeting Tips & Techniques 15. Be Prepared You are the leader...take the leadership role. Anticipate needs. Have a backup plan!

16. Start At Unusual Time This really works! Start your meeting at an odd time, 10:49 am or 3:33 pm.

540 guestrooms and suites • 80,000 sq. ft. of indoor and outdoor function space

17. Create A Parking Lot When people are discussing one topic an idea pops up about another topic, unrelated to the topic at hand. Have sticky notes handy to record the ideas and post it on a “Parking Lot” white board or paper. This also establishes a sense of importance to ideas from the participants.

18. Use A Facilitator A professional facilitator is handy when long range planning is involved or when issues on the table could provoke controversy. The facilitator is impartial and will keep the group focused in the right direction.

Two championship golf courses • Ten lighted tennis courts Four heated oceanfront pools and five whirlpool spas • One-half mile of private beach 25 Beach Bungalows for daytime rental • Rejuvenating oceanfront spa • 11 boutiques Family Entertainment Center • Eight world-class restaurants Eight bars, including HMF—Palm Beach’s hottest social drinking and eating destination Spectacular new 6,000 square foot indoor/outdoor Ocean Fitness center

To plan your next meeting or event, visit www.thebreakers.com or call The Breakers Sales Department at 1-877-243-8174.

Owned and operated by Flagler System, Inc.

BH 39271 FSAE_HP Island 4C_Business_MECH.indd 1

10/20/14 5:10 PM

19. Encourage Imaginations Cover the table with white paper and throw a box of markers or crayons on the table. Have everyone get up and march around the room shouting “I’m brilliant” or “We rock!”

20. Brush Up On People Skills Encourage hesitant participants with positive feedback. Encourage all participants to be patient and inclusive. Stop private conversations. Ask questions to stimulate debates. Defuse anger.

21. Have Fun Enjoy the experience. Keep a good sense of humor. And, do the right thing! Always!

Barbara Ann Cox, CMP has planned hundreds of meetings and conferences over the past 30+ years, many with planning committees that she chaired. She recently rebranded Meeting Makers Inc., her company for 18 years, to Barbara Ann Solutions, offering multiple services for writing and editing, meeting consulting and speaker resources. She is an award-winning writer, editor and publisher. Share your successful tips with Barbara Ann at barbara@barbaraannsolutions.com or call 850.322.6184.

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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MISSION INN GIVES YOU THE BREAK YOU DESERVE! Unmatched beauty within the Central Florida Hills for groups of 25 - 250.

Team Building

Golf Events

Receptions

Book a 2015 meeting before the end of 2014 and receive your choice of FREE afternoon coffee break, FREE 30-minute evening reception, or an afternoon 9-hole golf or tennis tournament.

TWO AWARD WINNING GOLF COURSES • SPA MARBELLA • TRAP & SKEET EXQUISITE DINING • MARINA DEL REY • CHAMPIONSHIP TENNIS

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Howey-in-tHe-Hills, Fl | MissionInnResort.com 800-874-9053 NOV/DEC 2014

201 5

FSAE at a glance december 2014 1: 12: 19: 31:

Call for FSAE Officer Nominations opens FSAE Document Shredding Party Officer Nominations close 2014 Memberships expire

January 2015 1: FSAE-TSAE Unification is official 21: Power Luncheon, Tallahassee 22: Meeting Planner Roundtable, Tallahassee

February Professional Development Grant applications launch 16: CEO Summit, Tallahassee 17: FSAE Joint Board Meetings, Tallahassee 18: Call for Volunteers (new members only) 26: Meeting Planner Roundtable, Tallahassee

March Power Luncheon, South Florida - To be Announced 1: Annual Conference registration opens 3: Legislative Session begins 16: Call for Nominations: At-Large Board of Directors opens 18: Power Luncheon, Tallahassee 26: Meeting Planner Roundtable, Tallahassee

april 15: 15: 30: 23:

Professional Development Grant application deadline Call for Award Nominations launches Conference Early-Bird registration deadline Meeting Planner Roundtable, Tallahassee

May 2015-16 Call for Volunteers launches 4-15: FSAE Board of Directors Elections 7: Power Luncheon, Tampa 15: Auction donation deadline 20: Power Luncheon, Tallahassee 28: Meeting Planner Roundtable, Tallahassee

*Dates subject to change

June May 29 - June 5 FSAE Foundation Online Auction 25: Meeting Planner Roundtable, Tallahassee

July 14: FSAE Joint Board Meetings, St. Petersburg 15-17: FSAE Annual Conference, St. Petersburg 23: Meeting Planner Roundtable, Tallahassee

august 2015-16 Committees announced 8-11: ASAE Annual Meeting, Detriot, MI 19: Power Luncheon, Tallahassee 27: Meeting Planner Roundtable, Tallahassee 28-30: CEO Retreat, Naples

september 2016 Call for Presentations launches 2016 Event RFP opens 24-26: Foundation Think Tank, Palm Coast 24: Meeting Planner Roundtable, Tallahassee

October 2016 Membership renewals launch 14: Education Day & Trade Show, Tallahassee 28: Meeting Planner Roundtable, Tallahassee

November 5: Power Luncheon, Howey in the Hills 5: Joint Board Meetings, Howey in the Hills 19: Meeting Planner Roundtable, Tallahassee

december 3: Meeting Planner Roundtable, Tallahassee 16: Power Luncheon, Tallahassee 31: 2015 Memberships expire

www.FSAe.org

CVBs Bradenton Area, Florida

One Haben Blvd Palmetto, FL 34221 Phone: 941-729-9177 Fax: 941- 729-1820 www.bradentongulfislands.com/ meetings ...............................................................

Key Contact: Aimee Blenker, CMP E-mail: aimee.blenker@bacvb.com

Accommodations: A wide range of accommodations fitting virtually any need and budget, from hotels and resorts with meetings facilities to private condos and homes to intimate, budget getaways.

Meeting Facilities: The Bradenton Area offers a variety of meetings locations for groups ranging from 4 to 4,000. From the region’s fullservice Bradenton Area Convention Center, to the historic Crosley Estate, to experienced hotel and resort properties, you’ll find the talent and expertise you need to make your event the best ever.

Recreation: After hours, the area buzzes with major league sports, the arts, exiting events and engaging options for dining and shopping – including one of Florida’s newest luxury malls. All just minutes from the area’s fabulous island beaches.

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Collier CVB

Naples, Marco Island and the Everglades 2660 N. Horseshoe Dr. #105 Naples, FL 34104 Phone: Office - (239) 253-5879; Cell: (239) 821-4498 Fax: (239) 252-2404 ParadiseCoast.com/Meetings ...............................................................

Key Contact: Claudia Jonsson, Travel Industry Sales Manager E-mail: claudiajonsson@colliergov.net

Whether it’s a beach and golf resort or a charming boutique hotel, you’ll find everything you need for every size meeting and budget when your group visits Naples, Marco Island and the Everglades. Plan a lunch or dinner overlooking white sand beaches and turquoise Gulf waters. Arrange a golfing event in the number one golf destination in North America. Or experience a oneof-a-kind group adventure tour of 10,000 Islands or the majestic Everglades National Park. With easy access by air from Southwest Florida International Airport and other transportation rentals, your group can arrive stress-free to a unique meeting experience that can only be found on Florida’s Paradise Coast.

Best of all, you’ll discover excellent specials, meeting packages and other ongoing planner perks. If your idea of paradise is world-class meeting hotels and hospitality, stunning beaches and unparalleled adventure, plan your meeting on Florida’s Paradise Coast.

Experience Kissimmee 215 Celebration Place, Suite 200 Kissimmee, FL 34747 Phone: 407-742-8253 Fax: 407-742-8262 meetinkissimmee.com ...............................................................

Key Contact: Janet Jones, Senior Sales Representative

E-mail:

JJones@ExperienceKissimmee.com

Number of Meeting Rooms: 290 Total Sq. Ft: 1,000,000 Largest Room Capacity: 178,500 sq. ft.

When you’re thinking Florida, think Kissimmee. Conveniently located next to Orlando and close to everything, Kissimmee offers an impressive variety of venues, excellent accommodations, easy access to major roadways and Orlando International Airport, and worldfamous entertainment your attendees dream about. Ask about our “It Pays to Meet in Kissimmee” program. To learn more see 1500.meetinkissimmee.com.

PROPERTIES

Your meeting will be uperb.

Your free time will be extraordinary.

s

Easy to get to and without distractions. The perfect location for your next meeting or event.

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Meeting locations for 4 to 4,000 From intimate small properties to historic estates Offering the region’s full-service convention center Complete range of local talent, services and expertise

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Major league sports, arts & culture, ongoing calendar of events Served by three international airports and convenient interstate

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Minutes from island beaches

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Exciting after-hours options

Call Aimee Blenker, CMP at 941-729-9177 ext. 258

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Learn more at: BradentonGulfIslands.com/meetings A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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CVBs VISIT JACKSONVILLE

Greater Miami CVB

701 Brickell Ave., Suite 2700 Miami, FL 33131 Phone: (305) 539-3046 Toll Free: (800) 933-8448 Fax: (305) 530-4276 www.miamimeetings.com ...............................................................

Key Contact: Lisa Murphy E-mail: lisa@GMCVB .com

401 E. Jackson St. Tampa, FL 33602 Phone: (813) 218-3879/ (813) 223-1111 Fax: (813) 218-3379 VisitTampaBay.com ...............................................................

Key Contact: Lisa Chamberlain, CMP E-mail: LChamberlain@ VisitTampaBay.com

Jacksonville, perfectly positioned along the Atlantic Ocean in Northeast Florida is called the “River City by the Sea”.

Whether you are looking to discover the undiscovered, ignite romance, reconnect with family or be inspired by the city’s cultural offerings, unique cuisine or vivid sunrises, anything is possible. Jacksonville boasts over 20 miles of wide, un-crowded beaches.

Visitors will find plenty to do with diverse activities, restaurants and nightlife.

Greater Miami and the Beaches has a formula for success few can match.

With years of experience hosting conventions, meetings and special events, and more than 50,000 hotel rooms, state-of-the-art facilities, award winning restaurants and dazzling entertainment, this city is a meeting planner’s dream come true.

From intimate board meetings to international events, meetings of any size can take over Tampa Bay. Discover our Cuban-infused culture and cigar-making history. Conquer our thrilling attractions, premier shopping and diverse professional sports.

Award-winning Tampa International Airport sits just seven miles from downtown, which is home to a walkable convention-and-meetings district. The waterfront Tampa Convention Center and nearby off-site venues offer unique experiences. Dare to make your meeting memorable by holding it aboard the Yacht Starship, among the sea creatures at The Florida Aquarium, or amid ancient artifacts at the Tampa Museum of Art. When meetings are done, unlock your own adventure. Take the TECO Line Streetcar to the Historic Latin Quarter, Ybor City. Dine at the Columbia, the oldest restaurant in Florida. Shop at International Plaza & Bay Street.

Or pause at Sail Pavilion, a friendly 360-degree waterfront bar, and enjoy the great weather!

208 N. Laura Street, Suite 102 Jacksonville, FL 32202 Phone: (800) 340-4444 Fax: (904) 798-9103 www.visitjacksonville.com/meetings ...............................................................

Key Contact: Karen Townsend, National Accounts Manager E-mail: convsales@visitjacksonville.com

From convention hotels to resorts to boutique properties, there are more than 18,000 guest rooms, fitting every budget and preference. Jacksonville welcomes groups of all sizes to experience its unique meeting venues and event spaces, which are ready to welcome groups of 10 or 10,000!

And, take advantage of Jacksonville’s Value Season from June - December with offers including free convention center space, discounted rates and more! Beyond the meeting room, the possibility for an unforgettable experience is waiting in Jacksonville!

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Visit Tampa Bay

CVBs

PLANNING PERFECTION.

When you book with Tampa Bay, you’re unlocking a planning experience like no other. Our staff of local experts will help you conquer the perfect itinerary, from the moment your guests arrive to the moment they leave. And the best part? It’s completely free! Discover Tampa Bay, and you’ll find a meeting experience you’ll truly treasure.

Contact Lisa Chamberlain, CMP at LChamberlain@VisitTampaBay.com or (813) 218-3879 and start your invasion now!

Unlock Tampa Bay’s Treasures at

TampaMeetings.com

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

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PROPERTIES Bellasera Hotel

221 Ninth Street South Naples, FL 34102 Phone: 800-548-5284 www.bellaseranaples.com/ meetingsgroups/

Key Contact: Liz Sanders E-mail: sales@sunstream.com

THE BREAKERS PALM BEACH

One South County Road Palm Beach, FL 33480 Phone: (561) 653-6604 Fax: (561) 655-6654 www.thebreakers.com

Key Contact: Kimberly Chorniewy E-mail: kimberly.chorniewy@ thebreakers.com

Accommodations: Whether it’s a

business meeting, conference, reunion or theme party, our coordinator will work with you to make sure the event exceeds your expectations. Bellasera is a four-diamond hotel offering fullyappointed suites, Esterra Spa, poolside cabanas, and fitness room.

Meeting Facilities: Bellasera offers

4,000 square feet of event space including ballrooms, an executive boardroom, meeting rooms, restaurant and lounge and an enchanting outdoor terrace overlooking the pool area.

Support Services: Your event will be orchestrated by our experienced sales and catering staff, who will assist in coordinating all meeting space arrangements, audio visual requirements, menus, transportation, recreational activities and special functions, allowing you to relax and enjoy the beauty of downtown Naples.

Recreation: Located in the heart of

Olde Naples, just steps from worldclass shopping, galleries, and dining.

Bellasera also offers on-site dining and catering from Zizi Restaurant & Lounge, offering a wide range of inspired fusion dishes amidst eclectic decor.

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Caribe Royale All-Suite Hotel & Convention Center 8101 World Center Drive Orlando, FL 32821 Phone: 407-238-8000 Fax: 407-238-8050 www.cariberoyalemeetings.com

Key Contact: Lisa M. Miller, CMP E-mail: LMiller@cariberoyale.com

Accommodations: 540 newly

renovated guestrooms, including 68 suites and The Flagler Club – The Breakers’ private Concierge Level.

Recreation: The resort features a

magnificent beachfront with four pools, five whirlpool spas, 25 beach bungalows for daytime rental, and watersports.

Additional amenities include 36 holes of championship golf, tennis, spa, family entertainment center, shopping, distinctive restaurants and bars including HMF – one of Palm Beach’s hottest drinking and eating destinations, and new 6,000 sq. ft. indoor/outdoor Ocean Fitness center.

Meeting Room Facilities: 50,000 sq. ft. of versatile indoor space features venues of distinct style and flexibility: an oceanfront conference center, four grand ballrooms, and small meeting/ board rooms, including the new South Mezzanine rooms located in a dedicated wing of the hotel. Also featuring 30,000 sq. ft. of breathtaking outdoor event space.

Support Systems: In-house conference services division provides comprehensive support, from audio/ visual and décor to all-inclusive destination management. A “24/7” business center.

Accommodations: The Caribe Royale

is set on 53 acres and features all-suite accommodations including one-bedroom suites and two-bedroom villas. We will soon complete $3.5 million in renovations to both levels of the reception building as well as the public areas and corridors in Tower III. The renovated public areas will embrace a contemporary Mediterranean palette for a tailored yet luxurious feel.

Meeting Facilities: The 150,000 square feet of meeting space can accommodate up to 4,400 people, and includes a 40,000-square-foot ballroom, 26,000-square-foot ballroom, 6,400-square-foot ballroom and 51 breakouts. The Caribe Royale is a proud member of Stash Hotel Rewards. Be sure to ask about the exclusive Stash Meeting Planner Points Program.

Recreation: On-property dining features

include The Venetian Room, a AAA Four Diamond-rated restaurant. There are also several on-site casual dining options, including 24-hour room service. The Caribe Royale is just 1.5 miles from the Walt Disney World® Theme Parks.

PROPERTIES Cuba Libre Restaurant & Rum Bar

Pointe Orlando, 9101 International Drive Orlando, FL 32819 Phone: 407-226-1600 Fax: 407.386.6667 www.cubalibrerestaurant.com

Key Contact: Alan Sommerman E-mail: alan@cubalibrerestaurant.com

DoubleTree by Hilton Orlando at SeaWorld

10100 International Drive Orlando, FL 32821 Phone: 407-354-5074 (Sales Office) Fax: 407-352-2632 www.doubletreeorlandoseaworld.com

Key Contact: Lisa Greene E-mail: lisa.greene@pyramidhotelgroup.com Accommodations: Select accommodations that are nestled among our 28 acres, which are housed in individual two and three-story buildings. Here you’ll enjoy open corridors to the outside, courtyards, or pool views. You can also choose a room in our 17-story Tower located in the middle of our Florida-inspired Resort.

Meeting Facilities: For meeting success, we offer the three most important factors to any meeting: facilities, service, and location. We have 60,000 sq. ft. of flexible indoor/outdoor meeting and event space and features a banquet and catering team that brings style, taste, and creativity.

Recreation: There’s no shortage of fun and relaxing things to do after your meetings while staying at our resort. Our leisure amenities are designed to keep you entertained while offering the convenience of having everything onsite. Enjoy three swimming pools, a full-service spa, fitness center, and miniature golf and putting green.

Accommodations: Whether for an

intimate party of 15 or a grand event for 1000, Cuba Libre is the ideal setting for an unforgettable night.

A TropicAl oAsis MEET IN THE CENTER OF IT ALL.

Meeting Facilities: Passing through the doors of Cuba Libre transports guests to an Old Havana courtyard complete with exotic tropical foliage and vintage décor – in an open-air ambiance. Cuba Libre can add color and excitement to events of any scale.

Support Systems: Situated on two

floors, authentic artwork, upbeat Latin music, and a professional staff make a visit to Cuba Libre truly an experience.

From colorful entertainment and festive decorations to top of the line audio visual equipment, Cuba Libre’s enthusiastic team will custom-create an event to meet your individual needs and budget.

Recreation: Cuba Libre offers a number of Latin entertainment & event options, like professional dancers, salsa lessons, choreographed floorshows, rum experts, cigar rollers, Latin musicians, DJs and more.

The DoubleTree by Hilton Orlando at SeaWorld, an official on-site SeaWorld partner hotel, is Orlando’s premier meetings destination. With 1,004 guest rooms and suites and 60,000 square feet of indoor/outdoor meeting space, along with multiple dining options, full-service business center, internet café and recreational amenities, we are the ideal choice for your Orlando meeting. Experience our Florida-inspired, 28-acre oasis conveniently situated in the heart of Orlando’s famous attractions and close to the Orange County Convention Center.

For more information, contact Lisa Greene, Senior Sales Manager, at 407-345-0056 or groups@DoubleTreeOrlandoSeaWorld.com.

10100 International Drive, Orlando, FL 32821 Phone 407-352-1100 www.DoubleTreeOrlandoSeaWorld.com

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PROPERTIES Embassy Suites Orlando – Lake Buena Vista South 4955 Kyngs Heath Road Kissimmee, FL 34746 Phone: 407-597-4000 Fax: 407-597-4101 orlandolakebuenavistasouth. embassysuites.com

Key Contact: Kim Wetzel E-mail: Kim.Wetzel@hilton.com

Accommodations: Spread out and

relax in our 300 spacious two-room suites. We offer all the comforts of home to make your stay more enjoyable including a private bedroom and a separate living area with sofa bed, plus free cooked-to-order breakfast daily, complimentary Evening reception, free parking and no resort fees.

Hilton Daytona Beach Resort/Ocean Walk Village 100 N. Atlantic Ave. Daytona Beach Fl, 32118 Phone: 386-947-8011 Fax: 386-253-8841 daytonahilton.com

Key Contact: Mary Jo Ortiz , Sales

Manager E-mail: mortiz@pyramidhotelgroup.com

Accommodations: 744 guest rooms, suites and beachfront cabañas, seven restaurants and lounges, two pools, fitness center and a full service spa.

Meeting Facilities: Make the most of

your meetings in the ideal setting to relax the mind and rouse creativity, while our dedicated staff ensures every detail.

Meeting Facilities: We have 40,000 60,000 square feet of flexible indoor total square feet of meeting, prefunction space and scenic outdoor space, 29 individual meeting rooms, 18,000 sq. ft. and unique outdoor patio space. This Coquina Ballroom (divisible by 8 rooms expansive convention center includes accommodating up to 2,000 guests), a 15,000 square foot ballroom, 5,000 8,675 sq. ft. Grand Ballroom (divisible by square foot junior ballroom, numerous 8 rooms accommodating 1,000 guests), boardrooms and 28 breakout rooms.

9,000 sq. ft. oceanfront pre-conference Recreation: Our business facilities and area for exhibitions and trade shows and directly across from the Ocean Center recreational amenities are designed Convention Center. to provide you with everything you need. Enjoy our Complimentary 24/7 Embassy BusinessLink™ Business Support Services: Award winning Center or indulge in some of our hotel- catering staff, in-house audio visual wide amenities such as our restaurant, department, and wireless internet access outdoor pool and fitness center. We in all meeting rooms and lobby. are Florida’s largest Embassy Suites meeting hotel that was designed for Recreation: Shopping, dining, beach great meetings. Located just 3.5 miles volleyball, surfing, sailing, fishing, from the Walt Disney World™ Theme bicycling on 23 miles of beach, Waterpark Parks. & Arcade, 32 championship golf courses, tennis, museums, parks, and Daytona International Speedway.

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Hilton Key Largo Resort 97000 Overseas Highway Key Largo, Florida 33037 Phone: 305-852-5553 Fax: 305-852-3530 www.keylargoresort.com

Key Contact: Ines Vrielynck – Senior Sales Manager E-mail: ines.vrielynck@hilton.com

Accommodations: 190 spacious guest rooms, each with its own private balcony overlooking the Gulf of Mexico, surrounding island or nature trails, and 10 spacious suites with private Jacuzzis Meeting Facilities: Excite and impress the guest’s of your next meeting or special event with the breathtaking Hilton Key Largo Resort. The Resorts 17,000 sq ft of flexible meeting space provides all of the services and amenities to ensure nothing falls short of perfection.

Recreation: World class fishing and water sports, jet skis, wave runners, parasailing, snorkeling, diving and boat eco-tours. Two outdoor heated pools, with poolside massage services available. Fitness center with stateof-the-art cardiovascular and weight training equipment. Two on-site outdoor lighted tennis courts

PROPERTIES Hilton Orlando

6001 Destination Parkway Orlando, FL, 32819 Phone: 407-313-8400 Fax: 407-313-8401 www.thehiltonorlando.com/meetings

business, mee t pLe a suRe. Allow the natural splendor and cool ocean breezes of the Florida Keys to be the perfect setting to relax the mind and inspire productivity.

Receive a 3% Rebate* & Double HHonors Points on the total master account when you book a program that operates June - December 2014.

Key Contact: Isa Lee E-mail: isa.lee@hilton.com Accommodations: AAA Four Diamond Award® winning hotel in the heart of Orlando, FL with 1,417 well-appointed rooms, including an exclusive executive club lounge and 53 suites

97000 Overseas Highway, Key Largo, FL 33037 | KeyLargoResort.com | 305.852.5553 *Rebate will be applied based on total master account amount. Group must actualize at least 10 rooms on peak night. Offer applicable to new business only and cannot be combined with any other promotions, or special offers, must be requested in advance and included in the group sales agreement. Does not include vendors and services not provided by the resorts. ©2013 Hilton Worldwide.

Meeting Facilities: With over 225K sq. ft. of function space to choose from, your attendees can soak up the Florida sunshine KLR-6437 FSASSourceMagAd.indd 1 11/1/13 2:14 PM on The Promenade, our 50K sq. ft. outdoor venue featuring evergreen lawns. Indoors, you’ll find 175K sq. ft. of function space including three ballrooms located on the same level. Plus, enjoy natural light streaming through floor-to-ceiling windows in select breakout rooms, boardrooms and pre-function space. Meeting planner offices, a registration desk, dedicated group arrival area and UPS store are located on-site. Citywide groups will enjoy easy access to the Orange County Convention Center through a covered, open-air walkway.

Dining: Seven dining options range from a full-service award-winning steakhouse to a 24-hour marketplace serving Starbucks®.

Recreation: Lazy river, two pools, a full-service spa and fitness center and much more!

Hilton Sandestin Beach Golf Resort & Spa 4000 Sandestin Boulevard, South Destin, FL 32550 Phone: 850-267-9600 Fax: 850-267-3076

hiltonsandestinbeach.com/meeting

Key Contact: Matthew Price E-mail: mprice@hiltonsandestinbeach. com

Hilton Sandestin Beach Golf Resort & Spa, Northwest Florida’s largest full-service beachfront resort hotel, is located directly on the sugar-white sands and emeraldgreen waters of Florida’s Emerald Coast in Destin, Fla. The resort boasts 602 spacious accommodations, 32,000 sqft of newly-renovated, award-winning meeting space featuring a design inspired by its beachfront setting, six on-site dining venues – including a AAA FourDiamond restaurant – abundant resort recreation options and access to championship golf courses. Hilton Sandestin Beach recently completed a $12.5 million renovation including refurbishing all Spa Tower rooms, redesigning the indoor pool and dramatically enhancing the main lobby experience to give guests breathtaking views immediately upon arrival. The resort also unveiled new and upgraded designs for Sandcastles Restaurant and Lounge, Hadashi Sushi Bar and the award-winning Serenity by the Sea Spa. Hilton Sandestin Beach sales and service teams work together to expertly coordinate every detail of your event to ensure a memorable gathering.

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PROPERTIES Hyatt Regency Clearwater Beach Resort & Spa

301 South Gulfview Boulevard Clearwater Beach, Florida 33767 Phone: 727-373- 4433 Fax: 727-373-4450 clearwaterbeach.hyatt.com

Key Contact: Stephanie Monroy

E-mail: stephanie.monroy@hyatt.com

Accommodations: Balanced between the turquoise blue waters of the Gulf of Mexico and the picturesque Intracoastal Waterway & just steps from the powder white sands of Clearwater Beach, this beautiful resort brings world-class style and amenities to the west coast of Florida. All 250 guest rooms feature fully equipped kitchens with granite countertops and full size appliances, furnished balconies and water-views.

Meeting Facilities: The resort offers 12,000 square feet of indoor function space, including a 4,000 square-foot ballroom and 20,000 square feet of private outdoor function space, including the 4,000 square-foot Sky Roof Top Terrace with its picturesque Gulf views.

Recreation: The hotel is the centerpiece of the new Clearwater Beach Walk, one-half mile active pathway and offers a beautiful resort pool on the eight-floor Vista Terrace, Sandava Spa, Hyatt StayFit Gym, Camp Hyatt, Award Winning SHOR American Seafood Grill, Skimmers Bar, Swim Bar & Grill and 20 Climate Controlled Pool Cabanas - Within walking distance to many restaurants, shops and water-sport activities.

Plan a meeting that goes beyond the expected.

Experience everything Clearwater Beach has to offer. Steps away from the powder white sands of Clearwater Beach, a luxurious resort is bringing world-class style and amenities to the west coast of Florida. All guestrooms are oversized suites with full kitchens, walkout balconies and Gulf of Mexico views.

The hotel offers a full service spa & fitness center and indoor and outdoor meeting space, perfect for any business gathering or special event.

For information, visit clearwaterbeach.hyatt.com. or call 727 373 1234. Hyatt. You’re More Than Welcome.

HYATT REGENCY CLEARWATER BEACH RESORT & SPA 301 SOUTH GULFVIEW BLVD. CLEARWATER, FLORIDA 33767 HYATT name, design and related marks are trademarks of Hyatt Corporation. Š2012 Hyatt Corporation.

All rights reserved.

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PROPERTIES Hyatt Regency Coconut Point Resort and Spa 5001 Coconut Road Bonita Springs, FL 34134 Phone: 239 390-4272 Fax: 239 390-4277

Coconutpoint.hyatt.com Key Contact: Darin Henry, Senior Sales Manager Email: Darin.Henry@Hyatt.com

THIS IS

Accommodations: Experience casual elegance blended with world-class service, luxurious accommodations, premium amenities and abundant activities with 454 guestrooms and suites, eco-friendly features, crisp décor and Hyatt Grand Beds®.

THATplace We came to as a company and returned from as a team.

This is the place where we learned that Janet’s spike is as sharp as her business sense. Everything was right there for us – meeting spaces, the beach, golf, restaurants – so we could focus on strategizing, and really getting to know each other. We can meet anywhere, but this is the place where we can connect.

Meeting Facilities: Hyatt Regency Coconut Point Resort & Spa was awarded 2014 Best Convention Hotel in Southwest Florida by Gulfshore Business Magazine. A $2.2 million ballroom and meeting space renovation was completed in September.

Recreation: This destination resort has 26 acres including 18-hole golf course, tropical island and beach in the Gulf of Mexico, three pools, water slide, multiple restaurants and bars, Stillwater Spa, Camp Hyatt kids’ camp, bicycle rentals, pool and lawn games and more.

4000 Sandestin Blvd. South Destin, FL 32550 +1 877 705 6641 | +1 850 267 9600 info@HiltonSandestinBeach.com HiltonSandestinBeach.com #ThatPlace

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PROPERTIES Mission Inn Resort & Club 10400 County Road 48 Howey in the Hills, Fla. 34747 Toll Free: 800-523-22890 Fax: 352-324-2350 Web: www.missioninnresort.com

OCEAN REEF CLUB

35 Ocean Reef Dr., Suite 200 Key Largo, FL 33037 Phone: (800) 843-2730 or (305) 367-6509 Fax: (305) 367-5909 www.oceanreef.com

Key Contact: Rudy Gonnella E-mail: rgonnella@oceanreef.com Sales Manager E-mail: dlafferty@missioninnresort.com Key Contact: Dawn Lafferty, National

LOCATION: Central Florida destination Accommodations: Recognized by the resort situated on 1100 citrus-filled, rolling acres, 35 minutes from Orlando; Robb Report as one of America’s most exclusive private club communities, 90 minutes from Tampa.

Ocean Reef Club features 275 luxurious accommodations, many with ocean ACCOMMODATIONS: Mission Inn views, plus a dozen outstanding features 181 deluxe guest rooms and 6 suites. Oversized rooms are recently restaurants and lounges. renovated with new carpet, matching Meeting Facilities: The Club combines soft goods, flat-screen televisions, Caribbean style with stateside draperies, wireless internet access, convenience, creating a private haven private screened lanais. for meetings, retreats and incentive travel. Venues include executive MEETINGS: Mission Inn provides 19 boardroom, an elegant 7,500 sq. ft. meeting rooms, including 5,000 and ballroom, 5,000 sq. ft. junior ballroom, 3,000-square-foot ballrooms. Scenic patios and torch-lit courtyards are ideal 11 additional breakouts, rooftop terrace, outdoor patios and a private beach for receptions and dinners for groups for wonderfully memorable “Theme of 30 to 300 people. This destination parties”. resort provides a relaxed atmosphere to learn, share ideas, strengthen relationships, or simply unwind during Support Systems: With more than 30,000 sq. ft. of meeting space, the company retreats.

Club provides sophisticated services and first-class conference capabilities— The Mission Inn Outdoor Adventure perfect for mixing business with Learning Center provides “handsparadise. Features include high-speed on” teambuilding activities with experienced instructors across a rustic wireless Internet, excellent audio/visual resources and flexible configurations 50 acre complex. for 10-500 people.

AMENITIES: Two award-winning Recreation: Located on northern golf courses, Spa Marbella, Trap and Key Largo, an hour south of Miami Skeet range, Cybex fitness center, International Airport, the Club’s 2,500 lakeside marina and four exceptional lush tropical acres offer 50 different restaurants. activities.

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Orlando Marriott Lake Mary

1501 International Parkway Lake Mary, FL 32746 Phone: (407) 995-7016 Fax: (407) 995-1101 www.marriott.com/mcoml

Key Contact: Jackie Rhody E-mail: Jackie.rhody@pinnaclehm.com

Seasoned travelers will enjoy the prestigious Heathrow/Lake Mary community, with a variety of trend-setting restaurants, shopping, and movies within walking distance.

Accommodations: Enjoy custom crafted European furnishings and Marriott’s new luxurious Revive Bed in our 304 guestrooms and suites.

Complimentary wireless/wired internet are included in all guestrooms, lobby and concierge lounge.

Meeting Rooms: Ideal for groups of 10500, our 12,000 sq ft Convention Center with (12) meeting rooms, exterior terraces, and (2) poolside hospitality suites, includes the largest ballroom in Seminole County (8400 sq ft).

Amenities on Property: Our new Great Room Lobby, with its distinctive metropolitan flair, features the Espresso Lounge, proudly brewing Starbucks coffee.

Fresh contemporary cuisine is showcased in Cobalt’s Lounge and Bistro 1501.

Recreation: Maintain your healthy lifestyle in our newly renovated fitness center and relax in our heated outdoor pool and whirlpool.

Championship style golf courses and jogging/ bike trails are within minutes of the hotel.

PROPERTIES ORLANDO WORLD CENTER MARRIOTT

8701 World Center Drive Orlando, FL 32821 Phone: (407) 238-8782 Fax: (407) 238-8757 www.marriottworldcenter.com

Key Contact: Jaimee Johnson, Senior Sales Executive E-mail: jaimee.soran-johnson@marriott. com

Accommodations: 2,000 comfortably appointed guest rooms and newly renovated suites, most with spacious balconies for enjoying our beautiful weather and spectacular views.

Meeting Facilities:

• 450,000 square feet of flexible event space, nearly all on one level • Event space includes Grand, Crystal and Palms Ballrooms, and 105,000 sq. ft. Cypress Ballroom (the nation’s largest • Up to 53 breakout rooms located on one level

Support Systems: Event technology

specialists, Destination Management, full-service business center, 24-hour self-service business center, high-speed Internet and wireless.

Recreation: Dive into a new pool

experience including an expanded pool deck and lawn for poolside events and activities. A Poolside Bar & Grill, Kid’s Zero Entry Pool and water playground and a slide tower with two 200-foot winding water slides and one 90-foot speed water slide. Plus a full-service spa, fitness center, on-property championship golf and golf academy and 10 restaurants and lounges.

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PROPERTIES The Pelican Grand Beach Resort

Plantation on Crystal River

2000 North Ocean Boulevard Fort Lauderdale, FL 33305 Phone: 954-556-7620 Fax: 954-566-4623 www.pelicanbeach.com

9301 West Fort Island Trail Crystal River, FL 34429 Phone: (352) 795-1605 Fax: (352) 795-1156 www.PlantationOnCrystalRiver.com

Key Contact: Joseph Maijala E-mail:: jmaijala@pelicanbeach.com

Key Contact: Terry Natwick, Director of

With 7500 square feet of event space, the Pelican Grand Beach Resort is the perfect place for small meetings and retreats up to 50pp. Our outdoor oceanfront venues provide a unique setting for receptions, meals, teambuilding or incentive groups up to 120pp.

The Pelican Grand is one of a few resorts located directly on Fort Lauderdale Beach. Each of our 51 guestrooms and 105 oceanfront suites is designed in a Key West Victorian décor. Guests can dine in OCEAN2000 restaurant or enjoy lighter fare at O2K lounge, our pool or on our private beach. Attendees can relax in our zero-entry pool with Fort Lauderdale’s only Lazy River.

Plan your next event at our boutique resort where small meetings get the attention they deserve. At the Pelican Grand, we do everything possible to make your event simply “Grand”. For information, call 954-556-7620 or visit www.pelicanbeach.com.

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Sales

Reunion Resort 7593 Gathering Drive Kissimmee, FL 34747 Phone: 561-277-9131 Fax: 407-662-1025 www.reunionresort.com

Key Contact: Julie Kissel E-mail: jkissel@reunionresort.com

E-mail: : tnatwick@ PlantationOnCrystalRiver.com

Accommodations: Located in Crystal River, Florida, amid the unspoiled splendor and beauty of Florida’s Nature Coast, the newly renovated 196-room Plantation on Crystal River is the perfect setting for a unique and relaxing Florida meeting that is unlike any other you’ve had before.

Meeting Facilities: Our 12,000 sq. ft. of flexible, state-of-the-art meeting space is an ideal location for Orlando, Tampa, Jacksonville and Gainesville area Association events.

Support Services: Our convention services department will help coordinate all your meeting needs including audiovisual, catering, and banquet requirements.

Recreation: Once the business is over, take advantage of the all the amenities that are set upon our 232 acres. Choose from 27 holes of challenging golf, fishing, swimming with manatee tours, boating or just plain relaxing by our pool or in our full service Aveda Spa Bleu. Our Crystal River resort has all you need for a fabulous event.

AAA Four Diamond-rated Reunion Resort in Orlando features 280 luxury suites and 40 homes, with open and inviting floor plans. Offering 25,000 square feet of event space including spacious ballrooms, a covered outdoor event pavilion and trendy rooftop venue, your gathering will be as unique as it is flawless.

Dining includes two signature restaurants plus casual dining options.

Forte serves Italian cuisine in a warm rustic atmosphere. Eleven, located on the 11th floor of the Reunion Grande, is an indoor/outdoor steakhouse providing delectable cuisine and also stunning views of Disney’s nightly firework display.

Reunion is the only resort in the world to have 3 signature golf courses designed by Jack Nicklaus, Arnold Palmer and Tom Watson. Reunion is also home to the exclusive ANNIKA Academy. Additional amenities include a boutique spa, six lighted Hydro-grid tennis courts, and 11 community pools including a 5 acre Water Park.

PROPERTIES Seminole Hard Rock Hotel & Casino Hollywood 1 Seminole Way Hollywood, FL 33314 Phone: 1-800-937-0010 www.seminolehardrockhollywood.com

Key Contact: Mark Tascione, Director of Catering & Sales

E-mail: mark.tascione@ seminolehardrock.com

At Seminole Hard Rock Hotel & Casino Hollywood, find all the solid gold amenities and service to make your next meeting a number one hit!

Accommodations: 500 luxury guestrooms, all featuring Hard Rock’s “Sleep Like a Rock” signature bedding and lavish amenities.

Meeting Facilities: Approximately 40,000 SF of meeting and exhibit space, including • A 16,000 SF grand ballroom divisible • Several smaller rooms for break-outs or board meetings.

• A multi-purpose space perfect for exhibitions, concerts and sporting events.

All come with service fit for rock royalty.

Recreation: Sizzling entertainment alternatives include a colossal 140,000 SF casino with over 2,200 slots and 90 table games; the Rock Spa. A 4.5-acre tropical pool oasis is available, as well as a Hard Rock Live arena perfect for exhibitions, concerts and sporting events.

Destin, Florida’s Beachside Meeting Location!

Enjoy Our Island Spirit.

When searching for the perfect location for your next meeting, association event or corporate outing, look no further than the Pelican Beach Resort & Conference Center in Destin, Florida. Whether team building, prospecting, or tending to existing customers, Pelican Beach provides the location and a variety of “meeting space” conducive to building business relationships!

FOR CONFERENCE INFORMATION, PLEASE CALL (800) 431-9281

RESORTS OF

PELICAN BEACH www.pelican-beach.com

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PROPERTIES Sundial Beach Resort & Spa Sundial Beach Resort & Spa 1451 Middle Gulf Drive Sanibel Island, Florida, 33957 Phone: 239.395.6008

Fax: 239.395.6032 www.sundialresort.com Key Contact: Brett Lindsay E-mail: brett.lindsay@sundialresort.com

Accommodations: Sundial Beach Resort & Spa’s fully-equipped, spacious condominiums have everything guests need for business travel. Attendees will experience an island living retreat with balconies, kitchens, and living spaces adorned with new Gulf-inspired décor.

Meeting Facilities: The property offers 12,000 square feet of flexible space, to accommodate up to 300 attendees, including nine meeting rooms and outdoor event space overlooking the Gulf of Mexico.

Support Systems: The certified resort staff will coordinate every event detail from crafting unique in-house catering options to staging and providing audio/visual support. In addition to the 24-hour business center, wireless internet is available throughout all meeting rooms for your convenience.

Recreation: The high-energy activities staff can plan teambuilding, everything from kayak tours to yoga on the beach. Share evening meals at the on-property Sea Breeze Café or along the white sand at Turtles Pool & Beach Bar. Planned trips and transportation is arranged for attendees to explore local dining, shopping and cultural offerings of Sanibel Island.

Shula’s Hotel & Golf Club 6842 Main Street Miami Lakes, Fl 33014 Phone: 305-820-8053 Fax: 305-820-8067

www.donshulahotel.com Key Contact: Maria Pellitero E-mail: maria.pellitero@ grahamhospitality.com

Accommodations: Modern comfort in the recently renovated hotel. Hard wood floors, designer bedding and complimentary wi-fi accommodate this centrally located property.

Meeting Facilities: Our 16,000 square feet of meeting space accommodates all sizes of groups. Perfect for corporate meeting facilities or social celebrations.

Support Systems: Full service resort style property including an array of amenities.

Recreation: Shula’s Hotel & Golf Club provides guests with a number of amenities such as a Championship Golf Course, Aveda Spa, Shula’s Athletic Club, Shula’s Steak House and Shula’s Steak 2 Restaurant. Main Street provides a number of boutique shops, restaurants, and a movie theatre. Only 8 miles north of Miami International Airport and 17 miles southwest of Fort Lauderdale International Airport.

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PROPERTIES TradeWinds Island Grand 5500 Gulf Blvd.

St. Pete Beach, FL 33706 Phone 727.363.2236 Fax 727.363.2221

TradeWindsMeetings.com Key Cntact: Katie Murray E-mail: kmurrary@twresort.com

TradeWinds Island Grand is tucked away on 20 lush beachfront acres with meeting space for up to 1,000 attendees, a long-tenured support staff and a fresh, sophisticated look throughout the meeting space, lobby and guest rooms.

Over 70,000 square feet of flexible meeting space includes 21 breakout rooms, three rooms exceeding 8,000 square feet plus tropical courtyards and beachfront terraces.

Meeting planners appreciate the value-added group rates which include Wi-Fi in meeting space and guest rooms, overnight parking, use of fitness center and waived resort fee.

Attendees enjoy the wide variety of dining options, including Guy Harvey RumFish Grill, with a massive aquarium built on the Tanked TV show. Miles of sandy beach, cutting-edge water sports and children’s programs make TradeWinds ideal for combining business with a post-meeting getaway

EVERYTHING. IN THE RIGHT PLACE. Fresh, flexible meeting space, a team of seasoned meeting support professionals, exemplary service with a smile... all on one of the world’s best beaches.

• 585 remodeled guest rooms and suites • Largest beachfront meetings resort on Florida’s west coast • Over 70,000 square feet of flexible meeting and function space • Centrally located 10 minutes off Interstate 275 and an easy 30-minute drive from Tampa and St. Petersburg/Clearwater airports

TradeWindsMeetings.com Sales@TWResort.com 800.345.6461

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SERVICES Awards4U

ContributionLink, LLC

Services Provided: We are a full line awards manufacturer and promotional product supplier. We understand the hugely important role that Association management staffs play in the success of their clients.

We work hard to provide products and services to make your life easier so you can focus on other aspects of service to your association and its members.

Services Provided: ContributionLink is a political consulting, fundraising & data analytic firm. Our proprietary, state-of-the-art software is revolutionizing the way organizations access and use political finance, voter and demographic data.

We turn information into a competitive advantage for many of America’s most sophisticated trade associations, companies, candidates, political committees, and other advocacy organizations.

1387 E. Lafayette Street Tallahassee, FL 32301 Phone: 850-878-7187 Fax: 850-877-5753 www.awards4u.com ……………………………………………………………

Key Contact: Sam Varn E-mail: sam@awards4u.com

We provide a complete line of stock and custom awards, full color banners and signage, and promotional products of all types. We hope you will keep us in mind when the need arises for something we can provide. Our job is to make you look good…and we do our job very well!

We would appreciate the opportunity to be of service.

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224 E Sixth Ave Tallahassee, FL 32303 Phone: 850.702.0144 www.contributionlink.com ……………………………………………………………

Key Contact: Clayton Hinson E-mail: clayton@contributionlink.com

sundialresort.com

A NEW DAY IS ON THE HORIZON.

Write Your Meeting Minutes On Sanibel Time.

A new day dawns at Sundial Beach Resort & Spa as we near completion of our extensive renovation.

Here, the line between business and pleasure blurs creating a new way to conduct business.

To book your meeting call 239.472.4151

SUN-11708_FULLPAGE_NOV2014.indd 1

10/30/14 12:10 PM

Recent Events

CEO Retreat sponsored by

September 2014 52

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Membership ROI Summit October 2014

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Executive Series Luncheon sponsored by

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October 2014

TSAE/FSAE Meeting Planner Expo October 2014

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From Staff-Driven to Leadership-Led

(continued from pg 8)

Keeping a clearly defined role for the board and for staff is crucial to keeping the balance of ownership without micro-management,” Gail explained. “My role as Executive Director is to bring professional association leadership and administration to the organization, to lead the day to day duties and implementation. The Board’s role is to focus on the bigger picture of policies, ideas and goals.”

Gail with 1993 founding President Dr. Terry Myers (MI) and 2013 President Glenda Payas (OK) at the 2014 Conference.

“I depend heavily on my leaders and members to accomplish the organization’s objectives,” Gail continued. “Our mission is to be a knowledge broker for laser dentistry. I rely on members for writing and sharing their knowledge, experiences and best practices to educate the membership at large and the public on the benefits of laser dentistry. Our members have the information. It’s my job to collect and share it through our website, social media, print publications and planning educational programs like our annual session. I also work with other dental organizations to further our educational reach and increase collaboration among all dentists.”

Gail’s advice for anyone considering transitioning to a leadership-led organization: “Engage the executive committee and your leadership on the benefits of this governance model. Your board members are your key champions and the health of your organization depends on their leadership and involvement. Work with your leaders to strengthen the talents they already bring and empower each one to take ownership in the organization and work with you to make it a success. And be patient. These

2012 Fellowship Award Honorees share their educational accomplishments

transitions take time.”

ALD Conference attendee lunch in the Exhibit Hall.

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FSAE Foundation

Thank You Foundation Investors !

Career HQ

September/October 2014 Margo S. Adams

Kenneth Kent

Kathy B. Anderson, CAE, IOM

Marsha Kiner

Celia Bass, CAE, CMP

Deidra Kring, CMP, CAE

Barney T. Bishop, III

Michelle Winn Larson, CAE, CMP

Janegale M. Boyd Deborah Boza-Valledor, CIPS,CRB,CRS,GRI,TRC

Cathi C. Lundgren, CAE Lisette Mariner

Kathryn L. Bradley, CAE

Gail Matillo

Colleen Briley

Kevin M. Mayeux, CAE

Gregory Brooks

Jeffery Porter

Audrey Brown

Zana Raybon

Jaime Caldwell, ACHE

Kimberlie Ryals

Barbara L. Denmark, CAE

Kurt Spitzer

Andrew Eason, CAE

Susan Stafford

Andrew Floyd

Shawn Stewart, CPA, CAE

Debbie Hall

Crissy Tallman, CMP, CAE

Wanda Hall

Eleanor J. Warmack, CAE

Mary Hartney

Kathleen Wilson, CAE

Lynn Hepner

Jim Zaniello

Brecht Heuchan Michael Howland, CAE Bill D. Hunter, APRP, CAE Robert P. Jones Nadia Kamal

Become an Investor Today! www.fsae.org/ MakeADonation

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FACILITIES

Buyer’s Guide

BELLASERA HOTEL, NAPLES

(800) 548-5284

BellaseraNaples.com/MeetingsGroups

THE BREAKERS PALM BEACH

(561) 653-6604

TheBreakers.com

CARIBE ROYALE

(407) 238-8100

CaribeRoyale.com

Cuba Libre

(407) 226-1600

www.cubalibrerestaurant.com

Daytona Beach Resort & Conference Center

(800) 654-6216

DaytonaBeachResort.com

DIAMONDHEAD BEACH RESORT

(888) 865-5844

DiamondheaFL.com/MeetingsGroups

Doubletree by Hilton Orlando at Sea World

(407) 352-1100

www.DoubleTreeOrlandoSeaWorld.com

DOUBLETREE HOTEL PALM BEACH GARDENS

(561) 776-2913

DoubletreePalmBeachGardens.com

DOUBLETREE HOTEL TAMPA WESTSHORE

(800) 222-TREE

TampaDoubletree.com

DOUBLETREE RESORT ORLANDO— INTERNATIONAL DRIVE

(407) 352-1100

DoubletreeOrlandoIDrive.com

EMBASSY SUITES ORLANDO - LAKE BUENA VISTA SOUTH

(407) 597-4100

OrlandoLakeBuenaVistaSouth.EmbassySuites.com

Eau Palm Beach

(561) 540-4806

eaupalmbeach.com

HAMMOCK BEACH RESORT

(844) 271-5896

SalamanderHotels.com

HILTON COCOA BEACH OCEANFRONT

(321) 799-0003

HiltonCocoaBeach.com

Hilton Daytona Beach Resort/Ocean Walk Village

(386)-947-8011

daytonahilton.com

Hilton Key Largo Resort

(305).852.5553

KeyLargoResort.com

Hilton Orlando

(407).313.8400

thehiltonorlando.com/meetings

HILTON SANDESTIN BEACH GOLF RESORT & SPA

(877) 705-6641

SandestinBeachHilton.com

HOLLYWOOD BEACH MARRIOTT

(954) 924-2202

MarriottHollywoodBeach.com

Hyatt Regency Clearwater Beach Resort & Spa

(727) 373 1234

clearwaterbeach.hyatt.com

Hyatt Regency Coconut Point Resort and Spa

(239) 390-4272

Coconutpoint.hyatt.com

HUTCHINSON ISLAND MARRIOTT

(800) 947-2148

HutchinsonIslMarriott.com

HUTCHINSON ISLAND MARRIOTT BEACH RESORT & MARINA

(772) 225-3700

MarcoIslandMarriott.com

INNISBROOK RESORT

(844) 271-5893

SalamanderHotels.com

MARCO ISLAND MARRIOTT

(941) 642-2794

MarcoMarriottResort.com

MARCO ISLAND MARRIOTT BEACH RESORT, GOLF CLUB & SPA

(239) 394-2511

MarcoIslandMarriott.com

MARRIOTT HARBOR BEACH RESORT & SPA

(954) 766-6133

MarriottHarborBeach.com

MARRIOTT HOLLYWOOD BEACH

(954) 924-2202

HollywoodBeachMarriott.com

MARRIOTT ST. PETERSBURG/CLEARWATER

(866) 508-0265

StPeteClearwaterMarriott.com

MIAMI MARRIOTT BISCAYNE BAY

(305) 374-3900

MarriottBiscayneBay.com

Mission Inn

800-874-9053

MissionInnResort.com

NAPLES GRANDE BEACH RESORT

(239) 594-6736

NaplesGrandeResort.com

OCEAN REEF CLUB

(305) 367-2611

OceanReef.com

OCEANSIDE INN

(386) 255-4492

OceanSideDaytona.com/events

ORLANDO MARRIOTT LAKE MARY

(407) 995-1100

marriott.com/mcoml

Orlando World Center Marriott

(407) 238-8782

www.marriottworldcenter.com

PELICAN GRAND BEACH RESORT

(954) 556-7598

PelicanBeach.com

PGA NATIONAL RESORT AND SPA

(800) 533-4669

PGAresort.com

Plantation on Crystal River

800-524-7733 or (352) 795-1605

www.PlantationOnCrystalRiver.com

The Plaza Historic Beach Resort & Spa

(386) 267-1639

PlazaResortandSpa.com

PONTE VEDRA BEACH RESORTS

(800) 234-7842

PVresorts.com

RENAISSANCE ORLANDO HOTEL

(407) 513-7208

RenaissanceOrlandoAP.com

RENAISSANCE ORLANDO AT SEAWORLD

(407) 351-5555

RenaissanceSeaworldOrlando.com

58

NOV/DEC 2014

RENAISSANCE VINOY RESORT

(888) 303-4430

VinoyRenaissanceResort.com

THE RESORT AT MARINAVILLAGE

(239) 541-5000

MarinaVillageResort.com

REUNION RESORT

(877) 271-5896

SalamanderHotels.com

ROSEN CENTRE

(800) 800-9840

RosenCentre.com

ROSEN PLAZA

(800) 336-9700

RosenPlaza.com

ROSEN SHINGLE CREEK

(866) 996-9939

RosenShingleCreek.com

SAFETY HARBOR RESORT

(727) 724-7708

SafetyHarborSpa.com

SANDESTIN® GOLF AND BEACH RESORT

(850) 267-6136

sandestin.com

SANIBEL HARBOUR RESORT & SPA

(239) 466-4000

sanibel-resort.com

SANIBEL HARBOUR MARRIOTT RESORT & SPA

(239) 466-4000

SanibelMarriott.com

Seminole Hard Rock

800.937.0516

www.seminolehardrockhollywood.com

SHERATON FORT LAUDERDALE BEACH HOTEL

(954) 524-5551

sheraton.com/FortLauderdaleBeach

Shula’s Hotel & Golf Club

(305) 820-8053

www.donshulahotel.com

SIRATA BEACH RESORT

(727) 363-5107

sirata.com

Sundial

(239) 472.4151

sundialresort.com

TAMPA MARRIOTT WATERSIDE HOTEL & MARINA

(813) 204-6338

TampaWaterside.com

TRADEWINDS

(727) 363-2215

TradeWindsMeetings.com

WESTIN IMAGINE ORLANDO

(407) 233-2971

westin.com/ImagineOrlando

SERVICES AMERICAN AUDIO VISUAL

(407) 888-8300

americanaudiovisual.com

Awards4U

(850) 878-7187

www.awards4u.com

BOYD BROTHERS, INC

(800) 677-BOYD (2693)

boyd-printing.com

ContributionLink

(850) 702.0144

www.contributionlink.com

LINE1 COMMUNICATIONS

(850) 668-6666

line1com.com

ASSOCIATION STUDIOS

(800) 820-6020

AssociationStudios.com

HIGHER LOGIC

(866) 670-1402

HigherLogic.com

PEACH NEW MEDIA

(866) 702-3278

PeachNewMedia.com

THE BEACHES OF FORT MYERS & SANIBEL

(800) 237-6444

FortMyersSanibelMeetings.com

BRADENTON AREA CVB

(941) 729-9177

BradentonGulfIslands.com/Meetings

Collier/Naples

(239) 253-5879

ParadiseCoast.com/Meetings

GREATER FT. LAUDERDALE CVB

(800) 356-1662

sunny.org/meetings

GREATER MIAMI CVB

(800) 933-8448

MiamiMeetings.com

INDIAN RIVER COUNTY

(772) 567-3491

IndianRiverChamber.com SebastianChamber.com

VISIT JACKSONVILLE & THE BEACHES

(800) 340-4444

VisitJacksonville.com/meetings

EXPERIENCE KISSIMMEE

(407) 742-8252

MeetInKissimmee.com/meetings

VISIT ORLANDO

(800) 362-4424

OrlandoMeeting.com

Discover the Palm Beaches

(561) 233-3000

palmbeachfl.com

SEMINOLE COUNTY

(800) 800-7832

visitseminole.com

ST. AUGUSTINE/PONTE VEDRA

(800) 418-7529

myfloridameetings.com

VISIT CENTRAL FLORIDA

(863)551-4709

VisitCentralFlorida.com

VISIT ST. PETE/CLEARWATER

(727) 464-7234

VisitStPeteClearwater.com

VISIT TAMPA BAY

(800) 826-8358

VisitTampaBay.com

CVBs

A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

59

®

Your Membership Expires Dec. 31* Which means: • this is your last issue of SOURCE Magazine

*Unless you return this form to stay an active part of the FSAE family. **Or unless you’ve already renewed and then THANK YOU! We’re happy you’re here!

• there is no reduced registration fee for Annual Conference • the opportunity to connect with peers in CEO-only conversations is gone • networking with association executives takes more time and money

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• RESOURCE Directory - the “who’s who” of associations - has an empty space where your name should be

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Associate Members Make it Happen…

Affordable fees are possible because of our Associates’ generosity and investment in FSAE 60

NOV/DEC 2014

THE BEST MEETINGS UNDER THE SUN When it comes to picturesque white beaches, shimmering turquoise waters, and excellent values and packages to fit every size meeting and budget, nothing compares to Florida’s Paradise Coast. Hold your event at one-of-a-kind outdoor venues. Enjoy a variety of dining, shopping, golf and entertainment. Visit the world-famous Everglades National Park or take a scenic tour of our Ten Thousand Islands. Welcome to Paradise.

ParadiseCoast.com/Meetings A PUBLICATION OF THE FLORIDA SOCIETY OF ASSociATION EXECUTIVES

61

FORT MYERS BEACH, FLORIDA

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Spacious suites. Surpassing service. Value without compromise.

Where ideas are bolder, meetings are more memorable, and business is anything but usual.

SUNSTREAM.COM/FSAE • SALES@SUNSTREAM.COM • 888.865.5844