Do's & Don'ts Social Media & Strategic Marketing Tips to Consider How you digitally market your private practice services is your company's own fingerprint in the digital world. It has become increasingly important to develop a strategic marketing plan via the digital world and we are here to give you our best tips! Strategic Marketing Do's & Don'ts with Naomi Do's Build a Brand Kit This includes a mood board, color palette , font combinations, and alternative logos. Having a Brand Kit allows for you to be recognizable (think of Reece's Orange or Coca-Cola font). Pick 2-3 avenues to to master I recommend a blog (Live Lyte Counseling does this well) and a Strong Instagram Presence (Dr. Vassilia from Juno Counseling does this well). Courses, e-books, YouTube Channels, and TikTok are all additional ideas to consider. Have 1 clear message (and make it make sense!) If you are a therapist that specializes in anxiety this could mean you provide branded stress balls at events, have calming tips across your social media, hand out tea with your business cards, and have a neutral color palette. All details make it clear that you are a therapist that specializes in anxiety. What would not make sense is if you posted very loud and fast TikToks. 34
January 2022 InSession | FMHCA.org
Show up for your business consistently the same way you show up for your clients consistently A potential client could be deciding between you and someone else and end up choosing your alternative just because they haven't seen you in any of your avenues of mastery for 2-3 weeks. Provide value to the marketplace Everyone has a problem that they want to be solved. Providing value in your marketing strategy (email campaign, course, social media) will help you build a memorable brand. Don'ts Don't purchase programs you aren't familiar with Adobe Illustrator is great for design but if you do not know where to start, it can be a waste of money and time. I recommend Canva Pro for those with no background in design. It has templates and user friendly features that do not require a design background (there is also a free version if you cannot purchase Pro). Don't rush past the Brand Kit process It is easier to establish a strong brand from scratch than it is to re-brand. Paying a professional now can save you from paying for new business cards, flyers, signs, and more later! Don't engage in online banter Digital footprints last FOREVER. Any comment or response to a review can be more detrimental then the actual topic or review. Don't copy another brand When copying another brand, you'll always be one step behind! If you like what another practice is doing, take inspiration and customize before implementing. Don't forget to be grateful! Do you see someone who is consistently engaging in your emails and/ or social media platforms? Express your gratitude by sending a personal message thanking them for their support. Social Media Do's & Don'ts with Madison Do’s Create a Social Media Policy
