Kayla Goebel Owner of Strong Roots Q. Tell us a bit about yourself. A. My name is Kayla – I live, breathe and work in the prairies of West Fargo, ND. By day, I am a Graphic Designer for a local fitness company, and by insanely early mornings and late nights – the Owner & Chaos Coordinator of Strong Roots, a small gym in West Fargo dedicated to bringing confidence, empowerment, strength, and wellness to the community. My partner and I have an eight-year-old daughter who is obsessed with hockey and Hamilton, and two rascal dogs named Bear and Francis. Q. How did you get involved in your work?
Kayla Goebel fell in love with Crossfit right away, but she felt like there were people who were being left out of the community. So, she built one herself. Now she owns Strong Roots, a small gym with a big mission. By McKenzie Schwark
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MAY 2021
A. A little over six years ago, someone introduced me to a CrossFit workout at a local gym. Between the community and the workout, I was completely hooked! Over my years in CrossFit, I felt that two groups of athletes were missing in this community; bodies that looked more like mine and anyone who would have a hard time with the $150/month (minimum) cost for membership. Opening Strong Roots in 2019 grew my dedication and passion for empowering all bodies to move and taught me to be flexible about how a gym membership looks. Looking ahead, I’d love to have a Non-Profit or formal system to keep costs down to help introduce more people to the positive community and environment at Strong Roots.
