Fargo Monthly January 2024

Page 20

Giving Hearts Day Prep Timeline

Jessica Offerman,

Operational Excellence Leader Jessica is the primary contact for charities that participate in Giving Hearts Day and helps coordinate overall GHD logistics and DMF internal operations.

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MarchApril: Spring Season

Key Focus: Report Gathering

As the flowers bloom, so do fresh ideas at the GHD headquarters. This time is marked by dynamic strategy sessions where the team collaborates to hatch innovative plans for the next event. They meticulously analyze surveyed feedback and data from a variety of nonprofit sectors, transforming them into actionable strategies. The insights gathered in the spring will fuel brainstorming sessions to lead the planning and execution of the year's goals for Giving Hearts Day. "We read every single survey response and implement as many things as

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we can from their suggestions," Operational Excellence Leader Jessica Offerman said. "Giving Hearts Day has evolved and changed and a lot of the best ideas have come from the charities themselves!" Those on the team in charge of tech begin to run reports to track the success as well as the growth of GHD, looking for places where they can improve the website (which includes 100,000 visits on GHD) for both charity and donor experiences.


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