New opportunities, new challenges Coming from Sial Paris, we are en route to Dubai for Gulfood Manufacturing and to Abu Dhabi for Sial Middle East. We will be all in the UAE for this issue’s event schedule to contribute to the food exports of Turkey, which has two great opportunities, arose recently. In early August, Russia had banned imports of fruit, vegetables, meat, poultry, fish, shellfish, scallops, milk and dairy from the United States, the European Union, Australia, Canada and Norway, worth about $9 billion, in retaliation for Western sanctions over the crisis in Ukraine.
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Turkey will likely emerge as the key winner from the Kremlin’s oneyear ban on dairy, meat, fish, fruit and vegetables. Officials in Turkey have predicted a near doubling in their fruit and vegetable exports to Russia. The country is currently the fifth largest exporter of food to Russia, its neighbor across the Black Sea, with $1.68 billion in sales last year. Japan, on the other hand, is still struggling with the effects of the global economic crisis and it needs to manufacture and export more as well as invest its funds in other countries, and Turkey offers great potential for this. Turkey is one of most important countries which can give this opportunity to Japan. Discussions are continuing for a comprehensive agreement between the two countries. Turkey is close to signing a free-trade agreement with Japan, Turkey’s Economy Minister Nihat Zeybekci said. Speaking at a press conference following his visit to Tokyo, Zeybekci said that the Turkish ministry’s top priority was to sign the extensive agreement as technical negotiations had been completed.
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It is believed that this connection will be beneficial for both sides, as well as for other countries. Japan is the fourth-biggest food importer globally while Turkey is the largest food manufacturer in Europe and the seventh largest globally. This is one of many trade opportunities which could be used for the benefit of both sides. Zeybekci said: “We have corresponding problems. Turkey imposes limitations on some Japanese food products, and Japan has some limitations on Turkish products. We will propose that Japan acknowledges the certifications and authorization of both countries ... which would render extra audit and laboratory processes unnecessary. We plan to resolve difficulties in the export of food, vegetables and poultry meat by the end of 2014, and start trading in 2015.”
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a e T c i n a g Or
jams enters h is rk u T 6 WallMart in England
14 SIAL Middle East to boost trade 24
ng to Gulfood Manufacturi d o fo e th in s s e in s u b generate
46 Aslan Cikolata, a recognized name in the chocolate ind
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ustry berSIAL Paris cements its num one position in the world!
64 Agriculture and food industry in Turkey
72 6
SIAL Paris thru the eyes of Turkish exhibitors
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Turkish interest Turkish jams enters in Taiwan WallMart in England Producing traditional tastes for 65 years, Seyidoglu food company sells Ottoman type preserves to WallMart, besides its 350 other kinds in 20 categories sold to export markets. Sultan Baci is the brand of the company for jams. The products are sold in Asda Markets, a UK branch of giant retailer. Mehmet Goksu, general manager of Seyidoglu, said, “Our products that are consumed especially by Turkish and Arab origin people in England, are sold in more than 1500 points of market chains such as Asda, Tesco, Morrisons, etc. We try to promote Turkish jams besides Turkish delight. We export to more than 20 countries from Russia to Cameron. We plan to sell our
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products in 1200 stores in England. Customers loved our jams, replica of traditional homemade preserves; in London they buy 25 tons of jams monthly. Jams are made of dried figs, sour cherry, blackberries and raspberries and peanut butter and chocolate halva are sold hot.
Mehmet Goksu
We started to produce baklava for Sultanbaci brand, recently. We produce quality baklavas of Gaziantep. We sell about 35 tons of baklava per month. Sultanbaci brand also covers about 50 varieties. We are preparing to export frozen baklavas and pastries. Our products are also sold in select shops in domestic market.”
The French loved the fish imported from Turkey
Cooked by chef Ibrahim Onen specially for French people, Turkish sea bass attracted great interest. During the SIAL event, 4 thousand visitors sampled the Turkish sea products.
Seafood Promotion Committee of Aegean Union of Exporters promoted Turkish products in SIAL Food Fair held in Paris, France. The French buyers liked Turkey’s fish varieties and the way they were cooked by famous Turkish chef Ibrahim Onen who prepared special dishes for French tastes. About four thousand visitors tasted the fish food samples. Organized alternately with ANUGA food fair, SIAL Food Fair is one of the leading fairs in the food category. Melih Isliel, the head of Seafood Promotion Committee said, “We participat-
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(l. to r.) Chef Ibrahim Onen, Sinan Kiziltan, Hakki Akil, Turkish ambassador in Paris, G. Muge Varol Ilicak, trade council and Mehmet Cem Topbas, trade council in Paris.
ed in Sial 2010 and in Anuga 2013. We try to empower the seafood products from Turkey with an aim to expand our presence in the European markets and especially in France, which is more competitive. In the first ninemonth seafood exports from Turkey increased 23% and went beyond 500 million dollars level. For 2013, our target is to sell 1.5 billion dollar worth of products. Exports to France, who is a net importer of seafood, was down to 14 million dollars. We can recover it back to 18 million soon.” Sinan Kiziltan, chairman of Aegean Seafood and Animal Products Exporters was among the participants. He said, “French like sea bass and sea bream varieties as they suit their tastes. We also export frog legs and snails to this
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country, besides fresh and processed fruits and vegetables, bakery, tobacco, and sweets. Per capita fish consumption in France, a country that ranks on fifth place in terms of quality of life, is about 23 Kg/year. We will expand our promotional activities in this market
and aim to get about 100 million dollar income from exports.” The fair was participated by 6300 companies, 85 % of them were foreigners and visited by 140 thousand people from about 10 countries.
ZZTK demands EU quota for olive oil
Preparing the new season with harvest festivals, olive sector engaged in promotional activities with an aim to increase the value of harvest that is expected to reach up to 438 thousand tons of table top olive and 190 thousand tons of olive oils for the 2014/15 season. A special committee for the promotion of olive and olive products, ZZTK of Union of Aegean Exporters, organized a harvesting festival between
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17-19 October 2014 in Aydin and the participation of Turkish exporters in SIAL Food Fair held in Paris, France. Ahmet Topcu, deputy chairman of ZZTK, said that interest was high to Turkish products in SIAL, where Turkish products were exhibited in a 12sqm stand of the Committee. Buyer delegations from Iraq, Senegal, China, Brazil, India, UAE, Austria, Australia, Benin, Venezuela, Mozambique and other countries have shown their interest
in the Turkish products. The fair was successful. The officials of ZZTK made several meetings with buyers. They talked to the officials in order to organize a technical visit to Morocco and Tunis. 230 Turkish companies participated in the fair and 25 of them were in the olive and olive oil businesses. Last year the harvests were as low as 65% in 2013/14 season. This year it is expected that a volume of 190 thousand tons of sales will be realized.”
SIAL Middle East to boost trade Growing over an average of 20% in exhibit space and 35% increase in visitors each year, SIAL Middle East is now recognized as a must attend event. industry. As one of the few self-sufficient countries in food, Turkey has a strong interest in this market as almost all food exporting countries. Every year hundreds of food exporters go to Dubai for Gulfood and Gulfood Manufacturing and tens of companies to Abu Dhabi for Sial Middle East. This year there will be 35 Turkish companies at the Turkish national pavilion at Sial. With a 37% increase in visitor numbers at the 2013 edition, SIAL Middle East has cemented its position as the gen-
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uine business class event for the food and beverage industry in the region. SIAL Middle East 2013 attracted more than 17000 attendees over 3 days to meet more than 700 exhibitors from 52 countries. The fair is now set to record another success in Abu Dhabi with the participation of a considerable number of international companies. Abu Dhabi National Exhibition Center will host national pavilions of Argentina, Austria, Canada, China, Egypt, Indonesia, Italy,
Korea, Lithuania, Malaysia, Morocco, Pakistan, Poland, Portugal, Sri Lanka, Thailand, Taiwan, Turkey, USA and Vietnam. The exhibitors’ latest innovations will be displayed in 21 international pavilions spread throughout the Abu Dhabi National Exhibition Centre. The event will consist of a three-day conference, a buyer program and finally an international chef competition called La Cuisine by SIAL in which around 600 chefs from four continents will compete across different categories.
SIAL Middle East 2014 will be held in partnership with the Abu Dhabi Food Control Authority and the SIAL group, which is the world’s largest host of B2B food exhibitions. GCC food consumption to hit 49m T by 2017 The Gulf countries will consume about 49.1 million tons of food annually by the end of 2017 thus registering a compounded annual growth rate of 3.1 percent, said a report ahead of SIAL ME, the fastest growing professional business platform for the food, drink and hospitality industries. Of the six Gulf countries, the UAE will become the largest consumer in per capita terms, according to the investment bank Alpen Capital’s revised 2013 GCC Food Industry Report. The UAE’s per capita food consumption currently stands at 1,486 kg per year – 27 percent more than Oman, which consumes 1,095 kg of food per capita annually, the report stated. Saudi Arabia currently consumes 872 kg of food per capita, Qatar 852 kg, Kuwait 634 kg, and Bahrain 453 kg per capita, while by 2017, per capita food consumption for the entire region is forecasted to reach 983 kg, said the report. Owing to its considerably larger population, Saudi Arabia will continue to be the biggest food consumer by volume, accounting for 59 per cent of GCC food by 2017 (29 million tons), while Qatar’s appetite will outpace that of other Gulf countries, increasing by 5 per cent by 2017 to reach two million tons, it added. Looking to satisfy the growing appetites of the region will be more than 1,000 food, beverage and equipment companies from 40 countries at SIAL Middle East, said the organizers.
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BEYPAZARI MADEN SUYU, a reliable name in natural mineral water Beypazarı Maden Suyu, with half a century of experience, started in 1957 as a family business. The establishment, continuing under the management of the second generation, behaves with the understanding which serves human health, protects and warns its consumers on the subject of healthy drinks. Beypazarı Maden Suyu
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which manages to fill 300 thousand bottles an hour, closely follows the industry developments proves to be the master of the shelves observed in the bottling process of the natural mineral water and up until it reaches the customer, by protecting product quality and naturalness. Beypazarı Maden Suyu is the most trusted mineral
water brand for human health due to mineral content values and hygiene. The company with a 35% domestic market share, largest in the industry, is effective abroad as well and at the moment has exports to 17 countries. Celebrating its 58 anniversary, Beypazarı Maden Suyu Company has now started production of natural fruit flavored mineral water. Natural fruit flavored mineral water is produced at our modern bottling facilities without intervention to natural structure of mineral water and without any change in the content. The flavor is obtained from the fruit and 100% natural. Offered to our people, this new taste has combined the mineral richness with the taste of fruit.
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Beypazarı Fruit flavored products have 6 types, namely natural apple, natural lemon, natural cherry, natural pomegranate, natural C vitamin with lemon and natural strawberry for now. The purpose of our company in offering these three new tastes to the market is to increase the consumption of mineral water having several advantages for health, by means of such new and natural flavors.
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Beypazarı Maden Suyu which has proven its reliability by the awards it has received, was found worthy to be the “Best Mineral Water” in 2009 and to receive the “Consumer 2010 Quality Award” in 2010 as the most trusted brand for quality. Also “2010 -2011-2013-2014 AB quality award” “2012-2013 world quality award” is only given Beypazarı Maden Suyu.
www.beypazarimadensuyu.com.tr|444 3 223 bypzrimadensuyu
beypazarimadensuyu
Gulfood Manufacturing to generate business in the food manufacturing
Gulfood Manufacturing, the biggest food and beverage process industry event for the Middle East, Africa and Indian Sub-Continent, opens in Dubai If you are looking to buy ingredients, find new equipment or source better logistics solutions, Gulfood Manufacturing is the show to visit this November. Gulfood Manufacturing features over 1,000 suppliers who deliver world-class food and beverage processing industry solutions. See the future of food and beverage manufacturing – faster, cheaper, safer, better. Conceived to capitalize on unprecedented market demand for the region’s manufacturing, processing, pack-
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aging and ingredients sectors, Gulfood Manufacturing 2014 – being held 9-11 November at Dubai World Trade Centre (DWTC) – welcomed great interest from the exhibitors and sold out months prior to the event. Amid steady domestic and regional growth in the food manufacturing and processing industry, the sector-specific spin-off of Gulfood – the world’s larg-
est annual food and hospitality trade platform – will debut as the Middle East, Africa and South East Asia’s (MEASA) biggest-ever trade show launch. With a host of global food manufacturers, suppliers and service providers requesting exhibition space, organizer DWTC has added new halls to cater for intense international demand.
Amid steady domestic and regional growth in the food manufacturing and processing industry, the world’s largest annual food and hospitality trade platform will debut as the Middle East, Africa and South East Asia’s biggest-ever trade show launch.
At present, more than 1,000 international suppliers have committed to the specialist show, which is expected to gather more than 10,000 regional and global trade visitors, as well another 1,500 delegates who will share the latest industry insights, market trends and state-of-the-art technology and product innovations in a cache of niche shows, conferences and technical workshops. “The Middle East is rightly viewed as a key growth territory for the global food processing, packaging and manufacturing sectors,” said Trixie LohMirmand, Senior Vice-President, Events & Exhibitions Department, DWTC. “Gulfood Manufacturing will give international equipment, logistics and cold chain suppliers a tailored investment platform to gain an operational foothold in one of the world’s fastest growing markets.” “Internationally, the sector is seeing multi-billion dollar investments and Gulfood Manufacturing will help facilitate and accelerate regional development. The fact the show is sold out five months ahead of its launch speaks volumes about how international suppliers, producers and manufacturers in various segmented industry sectors view the burgeoning regional market. We have listened to our customers and have committed to extending the
debut show’s capacity.” Similarly to its Gulfood namesake, the new show will feature a worldclass line-up of international brands including IFFCO, Cargill Europe BVBA, Markel Bakery Group, Multivac, TNA Packing Solutions, Ishida Europe Ltd., Döhler Middle East and CSM Deutschland GmbH. The industry heavyweights will participate in themed sectors or within more than 24 national pavilions including Egypt, Turkey, Jordan, Lebanon, Iran, Switzerland, Taiwan, China, Thailand, India, Italy, Austria, France, the USA, the UK and Germany – also the show’s Official Country Partner.
With Dubai already established as the world’s third-largest international re-export hub, the Dubai Strategic Plan (DSP) 2015 outlines the government’s strategy to develop sectors earmarked as key contributors to economic growth, such as transport and logistics. Best-in-class infrastructure and a modern distribution network have led Frost & Sullivan to predict the UAE’s logistics market will reach AED24.5 billion (USD9.4 billion) by the end of 2014, while the International Air Transport Association (IATA) forecasts nationwide growth and demand will confirm the UAE’s ascent to the
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world’s sixth largest international cargo handler in the next six months, moving an estimated 2.75 million tons per year. With the logistics industry a fundamental contributor to the country’s economic development, Food Logistics Middle East - one of three focused Gulfood Manufacturing sectors – will highlight key trends affecting the global sector, such as materials handling, transport and commercial vehicles, I.T. and technology, warehousing and operators, facilitators and service providers. Elsewhere, with processed and packaged foods already accounting for more than 50% of the GCC’s total food market, ProPack Middle East and Ingredients Middle East - two additional platforms at the show – will strengthen the UAE’s position as the region’s driving force in both lucrative sectors.
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The events, which are designed to leverage local investment in procuring food processing and packaging machinery which surpassed AED1 billion in 2012, will cover essential ingredients and raw materials such as meat, fish processing, dairy, beverage, bakery, sweets and snacks, as well as the entire value chain of packaging distribu-
tors and suppliers. In addition to the core exhibitions, Gulfood Manufacturing will host a Food Safety Conference highlighting issues related to regional food safety. A host of internationally acclaimed speakers and key industry figures will be confirmed in coming weeks.
Poultry firms consolidate their promotional activities Companies in the industry decided to collaborate in their efforts to produce public spots and media sets with a view to correct widespread information about organic, naturally fed and farm chickens. According to the information issued by large poultry companies they harm their businesses that have been invested millions of dollars. Mustafa Ericek, deputy general manager of Erpilic, says on the issue: “People ask us certain questions on production process. They wonder how a chicken can be slaughtered in such a short pe-
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Misconceptions about food safety have been subject to media attention that derails the perception of people on a critical industry, the poultry businesses. Consumers are confused about information about poultry products and production processes. Major players in poultry industry started a contra-information campaign to correct misunderstandings. They believe that, their industry is one of the mostly regulated and inspected industries among others. riod of time. They questions about the use of hormones or about their feeding with GMOs. How different are the organic and farm chickens from industrial ones. Our answers are that, the chicks become mature in 45 days or even in 42 days and it may be shorter than that, thanks to the efforts of developing new races through researches, and by
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improving the living conditions and spaces of them. No drug or hormone is used to speed up the maturing period. Hormonal additions both harm health and are costly. The feeds used in the process are all inspected and certified by the ministry of food, agriculture and husbandry. Tests carried out in Tubitak laboratories proofed that
November 2014
there is no GMO addition in our produce. On the contrary, farms chickens are fed in uncontrolled conditions freely. Organic chickens carry no certification number that is necessary for inspecting production process. Farm chickens mostly are slaughtered in non-hygienic conditions and they can not be controlled by public authorities.
Those consumers who buy chicken from branded companies can check the serial numbers of production and authenticity of manufacturing certificates. They even can be informed about all data about complete production process including the location, feeding type, and related reports on web sites of the producing companies.”
Turkey offers healthy poultry The country stays focused on healthy flock, healthy food, and healthy consumption and ultimately on healthy human.
Turkish legislation on food, feed and animal health is fully harmonized with EU and Turkish poultry industry produces safe eggs “From Farm To Table”. Turkey has a strong veterinary service and infrastructure and is one of the most recognized members of World Organization for Animal Health (OIE). All poultry plants are monitored by animal health and food authorities under the “National Salmonella Control Program” and “National Residue Monitoring Plan”. Turkish Egg Producers Association and Poultry Meat Producers and Breeders Association are members of Inter-
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national Egg Commission and keep abreast of all latest developments in the world. With its geographical position, Turkey is the closest country to the market countries. It has the advantage to deliver any required volume of the freshest products within the required time. Poultry companies hold quality certificates such as Globalgap-Europgap, HACCP, ISO 22000, BRC (British Retail Consortium Standards). In Turkey, poultry production is environment consciousness and animal welfare based.
Poultry producers in Turkey Turkish poultry producers, who are biggest animal food producer in Turkey, are our members. Each of them plays an important role in both animal food and poultry using its international technology and quality and they continue to contribute to the Country’s economy. According to USDA (October2012, Livestock and Poultry: World Markets and Trade) Turkey is ranked at the 7th place by 1.687 thousand tons of chicken meat production in 2012 in World chicken meat production( EU-27 is not considered in ranking since it is not a country. Among the countries
in EU-27 there is no country having more production than Turkey). There are more than 12.000 broiler establishments. Approximately 2 million people are making their living in poultry sector (producer, farmer, tradesmen, feed, medicine, feed industry, transportation, marketing and their families). Annual turnover of the sector is 4,5 Billion US Dollars (8 Billion Turkish Lira). Our members have the following certificates; ISO 9001 Quality Management System Certificate ISO 22000, Food Security Management System Certificate (HACCP), ISO 14001 Environment Management System Cer-
tificate and Halal Certificate. Some of them has also the following certificates; BRC Global Standard (Food) Certificate, IFS (International Food Standard) Certificate ISO 10002 Customer Complaint Management System Certificate. In our member’s facilities, the production is made with Integrated Production Model. In the integrated production model, all of the stages except grandparent day old chick is being realized under the ownership and/or supervision of the integrated establishments. Within the body of the integrated facility the following facilities exist: mixed feed mill, breeders poul-
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Turkey has significant advantages in producing safe eggs and white meat from healthy flocks.
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try houses, hatchery, broiler chicken poultry houses (contracted production), slaughterhouse, further process facilities, rendering and waste water treatment facility.
appropriate temperature and ventilation.
In the sector the breeders of Scotch, French and USA companies are preferred, specifically. The delivered breeder day old chicks are placed in the “breeding” farms of the producer companies. They are fed by mixed feed for 24 weeks at a hygienic medium,
The male and female animals are kept together in the poultry houses and their eggs are fertile. The eggs that are produced from the breeder flocks are delivered to the hatcheries at where hatching is realized by the most advanced technology. These eggs are
Animals start to lay eggs after 24th life week and their economic yield ends at the 64th week.
cracked exactly after 21 days at the hatcheries where complete hygienic conditions are provided and hatching medium is almost real and day old chicks are obtained which will be breed as broiler chickens. The health controls of the day old chicks that are produced in the hatcheries are realized by the veterinary. Some of the vaccines are done. They are send to the poultry houses where only broiler breeding is done. Day old chicks stay in the poultry houses of the contracted
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companies for 40-45 days. The health, hygiene and life conditions of the animals are inspected during the visits realized at that period. Each of the integrated chicken production facility has thousands of contracted farms with different capacities. At these farms tens of thousands of chicken are breed (approximately 13 day old chick per square meter) at the same time. Breeders record all of the information related with water, feed, vaccine, medicine usage, animal growth, poultry house visits, etc. In the Mixed Feed Production, it is pro-
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duced by combining products like corn, wheat and soybean by using scientific and It is produced according to the rules of Ministry of Food, Agriculture and Husbandry and to meet hygiene requirements. By the way, chickens are fed by mixed feed so as to achieve best growth level. At the end of this period, the chickens that each weights 2000-2500 gr are sent to the slaughterhouse. Chickens taken from the premises are carried by special trucks and under the best-practiced animal welfare rules, they are sent to the slaughterhouse. In Turkey, the slaughtering process is done according to the Islamic rules in all slaugh-
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terhouses. The chickens slaughtered are cleaned and processed by using the modern machinery. In all slaughtering facilities, the ante mortem and post mortem controls are done and followed up by the company’s veterinarians. Moreover in the slaughterhouses all process for both ante mortem and post mortem are inspected and checked frequently by the official veterinarians that work in the name of Ministry. The storage of products are appropriate with its technical conditions under the proper temperature and humidity. A traceability system
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is available for the production process and storage. It is not allowed to break the cold chain in any point. The Sector is conducting the studies on scientific developments and researches about production methods in coordination with government, universities and academicians. The developments in the world is also followed. All of the legal legislation that our establishments are obliged to obey are harmonized by the European Union legislation. The lands on which live production facilities are established are disease free areas in terms of biosecurity. Most advanced automation and monitoring systems are used in our facilities.
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During the breeding periods, 24 hours effective biosecurity, ventilation, heat-humidity and health management and internal inspection are realized. It is paid attention to follow animal welfare rules while breeding and at the slaughterhouses. Quality assurance systems based on HACCP are applied at the facilities. The products are stored in the warehouses according to the storage techniques and by providing appropriate heat and humidity according to the products. Back traceability system exists related with the production and storage information of the products and cold chain is never allowed to break at any stage. Ministry of Food Agriculture and Husbandry also makes continuous
legal controls and inspections at every stage of production. During the facility inspections swap and samples are taken from the animals, facilities and final products, residual, bacteria and disease analysis are realized in the laboratories and technical inspections are also done. Besides final product samples are taken from the shelves of the markets, analyses are done and producers are monitored. Ministry official veterinaries continuously and effectively monitor and inspect ante mortem and post mortem production activities at the slaughterhouses. In this manner healthy and reliable poultry meat is supplied to the market and guaranteed. SOURCE: BESD
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HasTavuk: latest premieres on the Turkish poultry processing market Internationally successful Turkish company HasTavuk is known for the production of hatching eggs, day-old chicks used for rearing both broilers and layers. Some years ago the company decided to start processing broilers themselves. After intensive research and visiting several companies all over the world HasTavuk decided to grant Marel Stork Poultry Processing to design, build and deliver the installation for their poultry processing plant. The greenfield project with an initial capacity of 12,500 bph. is situated in the North Western part of Turkey, near Bursa, and unique of its kind in the Turkish poultry processing industry. “If we decide to invest in such a large project we only go for the best”, says Mr. Nejat Sezer (Deputy president of board of direc-
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tor). “It became clear that Stork Poultry Processing was the best partner to offer the high quality solution we are looking for. If you see how professionally they approach this project. It gave us confidence for the future and we are now building one strong team.
Choosing top quality The new HasTavuk facility near Bursa is large and houses the best that is available for high capacity broiler processing. The plant is designed and built around various processes. Every choice was made based on the criterion ‘quality’. Mr. Sezer says: “the best hygiene, best products with the best taste and the highest shelf life for us is what we aim for. We always want to control every step in the whole production chain. With our greenfield we realize this. We have our consumers in mind. They will only want to buy the best available products at a good price.”
First AeroScalder for Turkey The new HasTavuk plant is unique in several ways. HasTavuk is the first Turkish company that
Nejat Sezer (Deputy president of board of director)
bought the all new Stork AeroScalder, again a conscious choice for quality. Mr. Nejat Sezer says: “the AeroScalder is very attractive for us. Of course we save a lot of energy and water, which is good for the environment. But most important is the fact that scalding is
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cleaner. We do not have to immerse our products into the scalding water. Products stay cleaner during scalding because of the use of moisturized hot air. There is no cross contamination during scalding. It’s another step towards a cleaner process.” Mr. Sezer adds: “I think this new way of scalding is important for our national and international customers. To all our own and our surrounding cultures that pay extra attention to a cleaner process and the ‘’ Helal ‘’ production of the AeroScalder that can be beneficial.”
cess and product in the best possible
tenderizes. It is a two-stage, multi-ti-
on decades of global experience in realizing greenfield projects.
of bacteria. Moisture is applied to the products surfaces to keep weight loss to a minimum and to help the chill process, which uses very cold air at very high velocities. In a second, longer stage, birds are chilled slowly, using less cold air at lower velocities to speed up protolithic breakdown. Results are: Optimum tenderness and product presentation, inhibited bacteria growth and minimum weight loss.
Premiere: form follows func- way. The building has been designed er system: in the first stage birds are tion with the help from Marel Stork, based chilled rapidly to inhibit the growth With the design of their processing plant HasTavuk had the opportunity to allocate certain steps of the process to certain areas. ‘Clean’ and ‘dirty’ parts of the process could be strictly separated to optimize product hygiene and quality. The operators enter their working areas from different sides and the rendering plant is situated away from the main building; everything is optimized to benefit pro-
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First tenderness management program Another premiere on the Turkish poultry processing market is the tenderness management program. This combines electro stimulation (rapid rigor) with maturation chilling. A maturation chill tunnel both chills and
Aslan Cikolata, a recognized name in the chocolate industry Aslan Cikolata ve Gida A.S company is a chocolate and confectionery manufacturer since 1988 in Istanbul with a daily capacity around 45 tons. Major part of its production is sold in export countries and especially with the main licensed brand ‘’Golbon’’, which is present in biggest stores, shops, supermarkets and even in duty free shops in many countries. An official of Aslan Cikolata outlined their operations: “This year we are experiencing our 26th year in our sector. We have been continuously investing in our factory and adding additional production lines for 3 years and by the last quarter of the year all our new investments started speedily in production. We were mostly producing cocoa compound items as a subsidiary of chocolate within the demand from hot countries especially of Africa and Middle East. This item is preferred as its melting degree is higher and protection from heat is
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easier than real chocolate. Both for this protection advantage and price wise somehow cheaper, it has a big demand. But during last years we got demands for a more luxury taste of chocolates, so we started our real cocoa butter chocolate lines and after a short time we started our pectin based vegetarian soft jelly candies.
“We would like to explain the difference in pectin based jellies and actual jellies mostly consumed in world. Generally the jellies in market consumed are produced with animal gelatins, mainly derived from cows and even is demanded in market with a considerable quantities, there were doubts that if this is halal or not or for the vegetarians it was not acceptable. From
this view of point our new generation jellies are produced with the fruit based material called ‘’pectin’’ which is mostly derived from apple and other fruits and with this new formula now will be more accepted by the consumers which is very delicious and has no doubt, as is vegetarian and Halal and all the flavors and food colorings used are natural. The consciousness in food health directed us to use this way of production without hesitating in cost increases. “Besides all our developments in production, R&D, new lines and all, in exports, we are facing an extraordinary situation effecting all producers in and out of sector. In exports department
within 5 professionals we are taking front the world map and wherever we target with fingertips, there is a problem in terms of politics, war and inner situation, We are both getting sad for our friends, customers working for long years and who became more than brothers for us and we are getting much effected in our sales volumes decreases as a company who exports to over 80 countries in 6 continents. “We believe that this situations will not stop so short but neither will not continue so longer and the world markets again will be more stable in a few years but we should do one thing to overcome this extraordinary situation. As a team in exports, we should work
İsmail Aslan General manager
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twice triple harder to find new markets for our products until the stability in our existing markets regained. Our products has entered to 8 more new markets in last 3 moths, we have first sent our chocolates to Chad and Colombia, the first time our fruit based jellies has got place in markets in USA and Germany. This year we will increase the search of new markets. “One of the most happy instances we face during our business is, many times our Turkish tourists going abroad and returning with our products especial ‘‘Golbon’’ as a present when returning back to Turkey. From Hajj (pilgrimage) Umreh (visit to Holly Qa’ba) when they came back they bring ‘’ Golbon’’ chocolate as gift again, lastly we heard from one of our friends that he got present from Singapore airport a big Aslan chocolate pack as a present. People think that it is produced there when seeing our products among biggest world brands. “In fact the tradition for Turkish people of bringing chocolate and candy
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each time when going abroad as a tourist has finished a couple of years ago. Nowadays we are all capable of producing high quality chocolates and most fashioned packaging in our country as well. Aslan Chocolate is also a leading company in producing most delicious chocolate recipes and having over hundreds of new formulas, generating packaging flexibility and fashion nice looking designs and have a young,
professional team which are full concentrated to achieve targets and needs of our customers. “We have just returned from Sial Paris Food Exhibition and now we are prepared for Sweets and Snacks Dubai, FHC China Shanghai, ISM Cologne and Gulfood and we will present all our wide range of tasty chocolates, jellies and candies.”
SIAL Paris cements its number-one position in the world! SIAL, the world’s number-one food exhibition, was held in Paris, 19 - 23 October 2014 and focused on the major challenges faced by the global food industry.
mance at this global show arena. This year, the country has prepared one of the strongest exposures for SIAL 2014 with the participation of some 270 leading exporters of the country.
The fair offered the visitors the opportunity to discover innovative food products, to explore SIAL’s comprehensive offering: 19 exhibition sectors, to meet over 6,500 French and international exhibitors and to discover the food market trends and innovations.
The Salon International de l’Alimentation is the world’s largest agribusiness trade fair. With exhibitors up by 10%, the major role played by SIAL Paris in the sector’s economy is well established. And to celebrate the 50th anniversary of SIAL Paris in style, the 6,500 exhibiting companies pulled out all the stops this year.
Turkey, one of the most powerful food suppliers of the world, is a traditional leading exhibitor of SIAL for decades. Under the patronage of Istanbul Chamber of Commerce, Turkey has been challenging with a huge perfor-
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With high quality standards, enhanced content and services, an exclusively business climate – perfect for networking and generating orders from
exhibitors – and intense media exposure, the 50th anniversary event was a total success! The popularity of the inspiration and events zones, in particular SIAL Innovation, amply testified to the visitors’ interest in the avalanche of new developments. SIAL Innovation attracted 1,757 candidates, and awarded 20 prizes and just as many medals– proof positive of the dynamism of this year’s event. Beyond the universally recognized quality and relevance of the event, SIAL Paris was also delighted to play host to 150 official delegations and distinguished guests. French President François Hollande and Prime
Only one hour before the doors of the trade fair closed, SIAL Paris passed its stated objective of 150,000 visitors for a five-day show rich in events and encounters.
Minister Manuel Valls, accompanied by Stéphane Le Foll, Minister for Agriculture and Government Spokesman, were also in attendance to demonstrate their keen interest in all players on the French and international agribusiness scenes. Innovation is the most reliable and valuable of all economic predictors. More than ever, innovation became the catalyst for growth for the successful companies taking part in SIAL 2014. Faced with a dramatic acceleration in consumer needs, innovation stands out as the pivotal strategic focus for maintaining and developing the competitiveness of the food companies. Successful innovation strategies do not appear out of thin air. It takes a genuine
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spirit of openness; active listening and smart thinking to understand and anticipate consumer expectations across the world. Only then can companies forge their own vision and generate added value in a highly competitive environment. Innovation and SIAL have been constant companions for the last 50 years! With its never-ending commitment to innovation, SIAL has become the guidebook par excellence to trends in the food industry on a global scale. Innovation can be found everywhere in the food aisles, promoted by over 6,000 companies. It also takes center stage in the SIAL Innovation Area, the focal point of the exhibition, which highlights the most striking innovations. Innovation occupies pride of place at SIAL. More than that, however, innovation is part of SIAL’s DNA, epitomizing its expertise and modernity, as reflected in the high numbers who attend, with three out of four visitors finding it a source of inspiration. With 50 years’ experience and a global presence backed up by more than 10 exhibitions across the world, SIAL has truly become a key platform for global food supply and demand. It builds bridges and promote encounters and opportunities be- tween industry professionals. With each successive edition of SIAL Paris, the company has endeavored to make the exhibition much more than a simple tradeshow – a multicultural network, a forum for exchange and inspiration that helps companies on the road to future success. SIAL Paris 2014 pursued these goals with pride, unveiling the major trends and innovations that will soon be influencing our chefs and revitalizing the supermarket shelves. The exhibition has been heralding innovations and inspiring the industry for 50 years. The atmosphere this year
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Led by ICOC, Turkey was represented by over 270 companies.
was particularly festive as Sial marks the 50th anniversary. Although the celebrations have already begun in Canada, China, Brazil and the Philippines, Paris – the birthplace of SIAL – was, of course, the climax. As Nicolas Trentesaux, SIAL Group Director, puts it:“50 years after its creation, the International Food Fair has become a brand, an exceptional and unique experience in the global agrifood business sector. SIAL Paris assists exhibitors in the strategic accompaniment through the 8 fairs organized by SIAL Group. This year once again, SIAL Paris was without doubt fully committed to this sector with 200 countries rep- resented. Retail, central buying organizations, hard discount, small retailers and all retail profiles met there in force. Hypermarkets have been around for 50 years and 50 years ago, SIAL Paris became a unique concentrated platform for national and international decision makers. Distribution and SIAL are intimately connected. SIAL Paris has been established for sometime now as the meeting place for global retail.
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Its motivations are three fold: • Sourcing, of course: SIAL represents an incredible concentration of suppliers and products to complement retailers lines. The success of a retail outlet and the part it plays within the market place is dependent upon an attractive range of products on offer.The retailers were particularly looking for new products that would help boost sales and differentiate themselves. They got what they wanted. • Consumer data: retail outlets are becoming more “Marketing Minded”, “consumer driven” and are not prepared to give the big manufacturers the exclusive relationship with the consumer any longer! Retailers have become increasingly demanding in
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terms of knowledge relating to consumer trends as well as innovations, in order to adapt their food offer and also to improve their concept of distribution. • Meetings: distribution does not escape the rules of networking. SIAL remains the privileged place for its 150 000 participants when it comes to meetings in the agrifood sector: economic and political meetings, all of them beneficial. The 2014 edition has become the perfect opportunity to discover the food that the world has to offer; it was made up of the positive aspects in food retail, as well as to highlight new challenges in the new market zone era.
Turkish black tea, healthiest in the world! The importance of tea with respect to human health
Tea, the second most consumed beverage in the world after water, is known as a relaxing, pleasing drink. It has also gained importance as a nutritional substance because it contains flavonoids, caffeine, many elements and major vitamins. Tea is high in flavonoids. Black tea contains two types of flavonoid called “theaflavins” and “thearubigens”.
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These flavonoids appear to be beneficial to health. Tea has greater antioxidant power than many plants and flavonoids may act as antioxidants. Scientific studies have shown that tea has many positive effects on the human body. In these tests, tea preparations have repeatedly been found to reduce tumor formation for cancers of the skin, lung, oral cavity, esophagus,
stomach, small intestine, colon, liver, pancreas, and prostate. The antioxidant activity of tea is often reported as the mechanism behind these results. Consumption of tea is generally associated with a lower risk of heart disease and may reduce the risk of heart attack and stroke. It has been speculated that the antioxidant activity of flavonoids may be at least partly responsible as the mechanism for this protection. Antioxidants may also help to decrease the risk of atherosclerosis by preventing lipid oxidation in the blood, making the lipids less likely to stick to artery walls.
Tea consumption also appears to improve the function of the lining of the blood vessels. This means that arteries have a better capacity for expansion and contraction as needed, and will be less prone to developing the plaques and lesions associated with heart disease. Tea also has importance with respect to dental health. Dental cavities are caused by a combination oral bacteria, sugars, and acids. Tea consumption can help to reduce cavities through several mechanisms: •The tea plant naturally contains fluoride in its leaves which makes tooth enamel stronger and more resistant to acids.
•Tea helps to prevent bacteria from sticking to the tooth surface. •Tea helps to decrease the acid production of oral bacteria. •Tea decreases the activity of the oral enzyme amylase, which is responsible for breaking down starch into sugar in the mouth. Since it contains major elements and vitamins, tea is also good for patients suffering from hypertension. It is generally agreed that, for most people, moderate caffeine consumption is harmless. Many people find that caffeine boosts mental clarity and alertness in a pleasing way.
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People also obtain wonderful results if they add tea to their bath. First of all, the skin will become nicely tanned. This is then followed by tea’s rejuvenating effects.
TURKISH TEA IS HEALTHIER BECAUSE: There are no agricultural pesticides in Turkish tea. As tea growers do not use pesticides, Turkish tea is natural and healthy. There are no additives or chemicals, nor additives or chemicals are used in either tea gardens or in the production process. Turkish tea does not contain much caffeine.
TEA PRODUCTION IN TURKEY Tea production in Turkey was initiated in the early years of the Republic and carried out in a microclimate along the Eastern Coast of the Black Sea Region. After successful results had been obtained, the region extending from Arakli to the Republic of Georgia was allocated to tea agriculture. In this region Rize, Ordu, Giresun, Trabzon and Artvin are the provinces in which tea is produced. Turkey takes its place on the upper limit of tea ecologies. Tea is one of the most important sources of revenue for the inhabitants of this region. In Turkey, the possibility of tea cultivation was determined in 1917 around
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Rize province and cultivation was first started by a law in 1924. In the same year the Tea Research Institute was established. Afterwards, research studies began to be conducted and tea cultivation began on a commercial base. In 1947, the first plant for processing green tea leaves was opened in Rize. In order to supply better service parallel to growth in this sector, an economic enterprise, ÇAY-KUR (General Directorate of Tea Enterprises) was established in 1971 and was fully authorized as a state monopoly in the tea business. In 1984, with the abolishment of the monopoly in the tea sector, private enterprises were also given the rights of procurement, processing and marketing. Although the tea business in Turkey is a relatively new activity compared with the other producer countries, tea cultivation and the industry have shown very important improvement in a short time. While the production of dried tea was below 25 000 tons in 1950’s, this figure reached significant quantities in recent years. Today, Turkey holds a significant place among the world’s largest producer countries with a share of more than 5%. According to the FAO statistics, Turkey ranks fifth in world production of tea after China, India, Kenya and Sri Lanka.
Dried Tea Production in Turkey (Quantity, Tons) The state company Çaykur has a production capacity of 6.600 tone/day. The company has 47 factories. The rest of the production is conducted by the private sector, which has about 230 tea processing factories and a production capacity of 8.746 tone/day. The total production capacity is about 15.506 tone/day.
Years
Quantity
2004
201,663
2005
217,540
2006
201,866
2007
206,160
2008
198,046
2009
198,601
2010
235,000
Source: FAO
In the production process, the processing methods of Orthodoks, CTC and Rotervane are used in Turkey. Tea gardens in Turkey were established from seeds. Cultural precautions such as maintenance, pruning, fertilization and harvesting are carried out in conformity with scientific techniques in order to obtain a fresh tea product conforming to the production of top quality dried tea. Today, tea is one of the national drinks of the Turkish people along with ayran, sahlep, boza and Turkish coffee.Turkish people drink a great deal of tea all day long especially at breakfast and in the evening.Turkish people are famous for their hospitality and it is very common to serve tea to guests in Turkey. More than 200.000 tons of black tea is consumed in Turkey every year.
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Standardization As a result of establishing fertile, quality plantations; the application of modern, appropriate cultivation methods on the plantations by growers and the improvements achieved in the manufacturing industry, Turkish tea is produced in compliance with international standards. TS 4600 Turkish Black Tea Standard, which is almost in conformity with the ISO 3720, is applied in the production and marketing of black tea in Turkey. For black tea exports, ISO 3720 is applied.
Turkish Tea Exports (Quantity, Tons;Value, 1 000 US $)
Years
Quantity Value
2004
5,928
6,856
2005
5,758
6,989
2006
2,673
5,613
2007
3,330
7,570
2008
3,191
11,232
2009
1,808
7,754
EXPORT
2010
2,191
9,163
At the start of tea cultivation in Turkey, the primary goal was only to meet the domestic demand. However, until 1963 tea production was insufficient and the gap between production and demand was met by imports. After-
2011
2,242
10,367
Source: Turkish Statistical Institute
wards, besides meeting domestic demand, tea exports also started. As a consequence of policies implemented in exports, Turkish tea exports have reached significant levels in some years. Tea is exported from Turkey both in bulk and in consumer packages. 25% of total Turkish tea exports were in packaged form and 75% were in bulk. In Turkey, apart from traditional tea, tea bags are also produced, consumed and exported. In recent years, tea bags have started to be very common. The main destinations of Turkish tea are the European Union countries, the USA and Northern Cyprus Turkish Republic. Among the EU countries, Belgium, the Netherlands, Germany, France and the United Kingdom are the most important markets.
Let’s have a break and drink a traditional Turkish tea To make Turkish black tea like the Turks you will need two kettles in different sizes: a big and a small one. The big kettle must be made of metal and the small one can be made of metal or ceramic.
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First, fill the big kettle with water and place it on the stove. Then, put the small kettle on top of the big kettle. Put black tea into the small kettle (the measure of black tea is a dessert spoon for each person). Light the stove. While the water is boiling in the big kettle, the second small kettle will also be warmed. Please notice that the small kettle contains only black tea and it does not contain water. After the water has boiled, you should put this water in the small kettle where you have the black tea (The measure of the water depends on the number of persons who will drink the tea). Now you must wait 15 minutes more or less; this is necessary so that the tea can steep.You will see that after 15 minutes the tea stays in the bottom of the kettle; this means the tea can be served. In Tu r k e y black tea is
not generally served in mugs but in special glass cups as a Turkish tradition. There are two types of tea to be served: the strong tea “Koyu çay” and the light tea “açık çay”. When serving the strong black tea you must fill two thirds of the glass with tea from the second kettle and add boiling water to fill the rest of the glass. As the tea is strong the color of this tea is dark brown. When serving the light black tea you must fill one third of the glass with tea from the second kettle and add boiling water to fill the rest of the glass. As the tea is light, the color is light brown. Add sugar, as you like. SOURCE: TURKISH MINISTRY OF ECONOMY
Agriculture and food industry in Turkey
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With its favorable geographical conditions and climate, Turkey is considered to be one of the leading countries in the world in the field of food and agriculture.
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The restructuring efforts that began in the early 1980s, alongside a series of reforms such as privatizations and the reduction of trade barriers in the agriculture sector, resulted in a domestic market that is an integral part of the world economy today. Turkey has a large and growing food and agriculture industry that corresponds to 9 percent of the overall gross value-added (GVA) and 25 percent of the employment levels in the country. The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy, substantial tourism income and a favorable climate.
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Turkey has a population of 76 million people and is growing with a rising income. This makes Turkey one of the largest markets in its region, and the changing consumer habits of the younger generation boost domestic consumption. Consequently, Turkey’s food industry has registered steady growth in recent years, with Turkish consumers becoming increasingly demanding, driven by the multitude of choices offered by mass grocery retail outlets. Rising disposable income and changing consumption patterns, along with the increase in the number of females in full-time employment, have all led to an increase in interest as regards packaged and processed food, such as ready-to-eat meals and frozen food.
Turkey is the world leader in the production of dried figs, hazelnuts, sultanas/raisins and dried apricots. It has the largest milk and dairy production in its region. In addition, Turkey has an estimated total of 11,000 plant species, whereas the total number of species in Europe is 11,500. While Turkey is becoming one of the largest markets for baked goods with its bread - an important element of the Turkish diet - subsector dairy products including milk, cheese, yoghurt and ayran (a drink made of yoghurt and water) form an integral part of the traditional Turkish diet. Traditionally, artisan, unpackaged products have dominated the Turkish dairy market, holding back widespread growth but also offering potential to the investors.
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This potential positions Turkey to be among the top options for being the regional headquarters and supply center of top global players. In its region, Turkey has a strong dominance in production and exportation of many agricultural products such as hazelnuts, dried apricots, sultanas and dried figs. In addition, Turkey’s food industry is much better developed than that of neighboring countries. Given these factors, the country is one of the largest exporters of agricultural products in the Eastern Europe, Middle East and North Africa (EMEA) region, while its trade balance is significantly positive. With growing exports, the Turkish agrofood industry has recorded USD 5 billion of trade surplus.
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Turkey offers a set of enablers for potential agrofood investors; the Turkish government’s support mechanism includes favorable regulations, tax structure, competitive and low-cost labor force and investment incentives. According to McKinsey and Co., Turkey offers significant investment opportunities especially in the agribusiness subsectors such as fruit and vegetable processing, animal feed, livestock, poultry, dairy and functional food, aquaculture, and enablers (in particular cold chain, greenhouse, irrigation, and fertilizer).
As part of its targets set for the agriculture sector, by 2023 Turkey aims to be among the top five producers globally. Turkey’s ambitious vision for 2023 envisages other grandiose targets including: • USD 150 billion gross agricultural domestic product • USD 40 billion agricultural export • Becoming one of the top five countries in terms of agricultural production • 8.5 million hectare irrigable area (from 5.4 million) • Ranking number one in fisheries as compared with the EU SORUCE: invest.gov.tr
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Russians rush Turkey for food imports Following the restrictions imposed by the Russian authorities on food imports from the USA and EU, Russian importers changing their sources and rushed to Turkey. The first delegation is expected soon. Mehmet Buyukeksi, president of TIM, assembly of Turkish Exporters, said that demand for food imports began to increase after the Russian restrictions on food imports from the USA and EU. He said, “In this context, a delegation from Russia is expected to arrive next week. We work in close cooperation with the Ministry of Economy and
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the Ministry of Agriculture to meet their needs from Turkey. We also try to facilitate the procedures and necessary permits of food exports. We expect a serious increase in exports of fish and poultry to Russia. We are ready to meet growing demand for fruit and vegetables as well.” On the other hand, Hayrettin Ucak, board member of Istanbul
Fresh Fruit and Vegetable Exporters Association, pointed out the growing potential of Russian market. He said, “Russia has been the biggest buyer of fruits and vegetable produced in Turkey. We expect a ten percent increase in the export of fresh grapes and as well as in other fresh fruits and vegetables exports.
This is a political decision, so, how long it will remain effective is unknown. If the Russian and the EU partners do not sit on table to solve the problem, our domination in Russian market will increase. If our contacts with Russians bear their fruits, food exports to Russia will accelerate more and Turkey will get a great share from 12 billion Euro worth of this market.”
Turkey ranked fifth
The largest food suppliers for Russian market are as follows:
1. Belarus
2.74 bn. dollars
2. Brazil
2.41 bn dollars
3. Ukraine
1.99 bn. dollars
4. Germany
1.83 bn. dollars
5. Turkey
1.68 bn. dollars
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SIAL Paris thru the eyes of Turkish exhibitors
From 1964 till 2014 SIAL Paris has always become the highlight of world agrifood. It mostly satisfied the exhibitors as well as visitors. It occasionally could not perform as expected mostly because of global crisis or regional disasters. It was held this year for the 50th anniversary of universal interactions.Throughout the world, food professionals have been designing and constructing our food future.This is where they met, because for 50 years SIAL has been the unmissable trendsetter! Its long-lasting success, combined with undeniable international prestige, has made SIAL the absolute benchmark for
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France and well beyond our frontiers. It is a multicultural network, a focus of interaction and inspiration supporting enterprises in achieving their future success.Turkish culture constitutes a big portion of that multicultural network and contributes a lot to that international composition. Food Turkey asked questions to Turkish exhibitors to evaluate Sial Paris and their own experience during this year’s edition of this major event. We asked 4 questions:
1. How was SIAL Paris this year? Were you satisfied? 2. Can you compare this year’s Sial with previous years if you had attended before? 3. Which products did you exhibit in Paris this year? 4. Which two or three international food fairs are the most important for your company? What other fairs do you participate in? The answers of different exhibitors are below. You will find very interesting ideas and evaluations:
FATIH KARADORUK, EXPORT MANAGER, ÇIZMECI GIDA: We were satisfied with the quality and number of visitors at SIAL Paris 2014. We met with our current buyers and also introduced our company to many new companies. This is the 5th participate for me to SIAL Paris fair. Comparing the previous fairs, it was quite good but of course not like the before European Economical crisis since 2010. But we got very good signs from customers and market that economical growth starts again in European area and buyers look forward for more development in marketing.
Gofrette 40gr) products to our visitors. We were much satisfied with our buyers and new visitors’ feedback on those products.
We introduced our new Plain Wafer Line (SLIM 20gr and Wafer Master
Number one fair in the industry for us is Gulffood Dubai, then comes Sial
JASMINE ILKNUR KAFADAR, FOREIGN TRADE EXECUTIVE, FOODIE: SIAL Paris was very good this year and our Foodie stand was very busy at all days. We were fully satisfied.
China which is followed by Anuga Food Fair in Germany. We will participate in below fairs in 2015: ISM Sweet Fair in Germany, Gulffood Dubai, Thaifex Thailand, FHC China, Confitexpo Mexico. was more crowded. We exhibited pasta, soft drinks, energy drinks, cooking oil, skimmed and sweetened condensed milk, tomato paste, cube bullion, and powder drink.
As an exhibitor it was the first experience for us but we were visitors at 2012. The 2012 edition of the show
First three shows in the industry are FOODEX, ANUGA and FANCY FOOD. We will participate in Foodex & Anufood.
oil and corn oils. Also we had a chance to launch our spaghetti for the first time at this exhibition. This year, we are participating in 11 exhibitions worldwide.
FOODEX Japan, FHC Shanghai, Gulfood Dubai, SIAL Sao Paolo are the most important ones besides SIAL Paris.
HAKAN KEFOGLU, EXPORT MANAGER, ANA GIDA: This year SIAL was very satisfactory for our company. We could meet our branded product distributors and also our international competitors from Spain and Italy. That gave us a chance to understand the global olive oil market at olive oil business, just right before the harvest in Turkey. SIAL France is always the high light of the year. It is always a pleasure for us to attend. We exhibited KOMILI, KIRLANGIÇ and MADRA branded olive oil, sunflower
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Avşin Kaşıkçı Kavukçu
Emrah ALBAYRAK Karimex
Elif Seçkin Önen Asya
M. Ali DÜŞER Evliya Çikolata
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FOOD TURKEY
Gulseda ERDOGAN Istanbul Trade
November 2014
GULTEN MIFLEH, TRADE MANAGER, KEMAL KURKER: In terms of number of visitors and in terms of being specialized customer SIAL Paris was satisfactory. Our company participated in the SIAL exhibition in previous years and obtained new export connections. We established new connections this year also and we received first orders during the fair for our new distributors. We displayed a wide range of products this year at SIAL Show: The Products that we produce in our Eskisehir Factory:
Vinegars: Gourmet vinegars and organic vinegars; Sauces: pomegranate sour, lemon sauce, some of our new products such as sumac sour sauce, unripe grape sour sauce, cherry sour sauce and etc. The Products that we produce in our Izmir Factory: Pickles: Cucumber, mixed, rosemary, sweet pepper, hot pepper, frenk, lombardini, sliced jalapeno, roasted red pepper, cabbage, beet, brined grape leaf, Syrups. The products that we produce in our ADANA Factory: Red turnip juices: Hot and sweet turnip juices. We participate in SIAL, GULFOOD, ANUGA, FANCY FOOD.
YAVUZ SAMYANLI, GENELAR MANAGER, CILOGLU GIDA: Compare the past years it was a great show for us. We have met with very relevant and serious buyers. All our visitors were Professional buyers and traders. We were satisfied to meet with them. It was more crowded this year compared to previous years. We can say that we have seen many different clients from all over the world.
ALTUG KAYA, EXPORT MANAGER, FUSKA NATURAL SPRING WATER: The fair did not perform well at all and we were not satisfied. We exhibited our variety of natural spring water. For us, Sial Abu Dhabi and Sial China are important shows and we will participate in those fairs.
We displayed Jelly gums,Turkish delight, snacks and olives. We would definitely participate in ISM-Cologne, ANUGA-Cologne, SIAL and CNR. We are also planning to participate in GULFOODDubai.
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Abdullah DİZDAR Mohammad Said OCMAZ User Gıda
Gözde GÜNGÖR Alev AKARSU - Salturk
Bilal Kozlu - Ömer Kozlu Öncü Salça
Ömer Faruk Kuşçulu-Süleyman Yusuf Kuşçulu Elif Gümüş - Ahmet Zühtü Kuşçulu - Namsal
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Ayvas SARI Özsarı Bulgur
ALIM OZSERT, EXPORT MANAGER, TAT MAKARNA: Actually, the organization was good but the participation number was so poor. It was obvious that there weren’t too many visitors from African countries. As we heard that the France government did not give visa to many African traders because of Ebola virus. We displayed pasta and semolina. The most important food fairs are, of course, Sial, Anuga and Gulfood and we take part in these important international shows.
This was our 4th participation. If we compare last one with the others, we can tell that we had a less intense fair. Maybe it was an effect of Ebola virus, we couldn’t get the performance we expected from African costumer participation. This year we exhibited the following products: -
PET
GROUP
(0,33LT,0,5LT-
1,5LT,5LT,10LT) - CUP GROUP (110CC,125CC,180CC,250CC) - GLASS GROUP (0,33LT,0,75LT)
ESRA ERIS, FOREIGN TRADE DIRECTOR, HAMIDIYE SPRING WATER: Of course, we had a great fair. As you know, these kind of fairs offer lots of opportunities to companies for introducing their products. Also Sial Paris 2014 is one of the most important fairs about food and beverage. Besides our target European nations, we could meet with lots of different companies from different geographies.
- BAG IN BOX GROUP (9LT,12LT,20LT) Gulfood and Sial fairs are the most important fairs for my companies. We try to participate in maximum number of fairs considering the intensity of our business. Except Europe, after checking import data of countries, we find the right country which has the potential opportunity for our products, then we attend the fair.
MURAT CEVIK, EXPORT MANAGER, FRIGO-PAK: Sial Paris 2014 was successful and we were quite satisfied it. Sial is an essential meeting place for market professionals and it is a good place to find new business opportunities. It is also a good opportunity to meet with existing customers. Actually we were not exhibiting in last 3 Sial Paris but we had been there as a visitor. We realized that more Turkish companies were exhibiting in Sial Paris 2014 compared to previous years. We have 3 sections in our facility, canned fruits-vegetables, frozen fruits-vegetables and beverages (juices, ice tea and soft drinks). Our canned products and juices were exhibited in Sial 2014. Anuga should be the most important international food fair for anyone involved in the food sector. Fancy Food Show (NY USA), Gulfood (Dubai), Worldfood (Moscow) are very important international food fairs for us.
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İsmail ASLAN Aslan Çikolata
Adıgüzel BAKLAN Baktat Gıda
M.Bülent BAHAROĞLU Baharoğlu Tarım Ürünleri AŞ
Ahmet KOZAKOĞLU ALTAT Gıda LTD.ŞTİ
Ömer YILDIRIM Marmarabirlik
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Hakan KALELI, BEYZADE FOOD: This year, it was the 50th anniversary of SIAL Paris so we had had great expectations.The participation was good but unfortunately the number of visitors was not enough. One reason is because Turkish pavilion was at the very back of the 3rd Hall and the other reason was Ebola virus. There were not enough African visitors. Thus, we were not 100% satisfied. This was our first year in SIAL Paris but we had attended in SIAL ME and SIAL China before. We exhibited all kinds of Beyzade Olive Oil. We have also exhibited our new product Early Harvest Olive Oil and 100 ml PET bottle products for the first time this year. Anuga, Gulfood and Fancy Food are important shows for our company.
IHSAN MERT, FOREIGN TRADE MANAGER, KADOGLU EDIBLE OIL:
SULEYMAN ERDOGAN, EXPORT MANAGER, KRISTAL KOLA:
As it is known, SIAL Paris is one of the biggest food shows in the world. It was a prosperous and successful exhibition for us. We have been satisfied with the number of the visitors. We found the chance both to meet with the existing customers and potential ones.
The fair was good. We were satisfied. SIAL Paris was better this year when we compare with the previous event. Last time attendance was less because of the bad timing coinciding with the eid. Thousands of Muslim trader had not come to the show.
The location of Turkish pavilion in hall 3 was good. As for the visitors, there was a noticeably decrease in the number of the African visitors. We believe that the Ebola virus problem in Africa effected a lot for their attendance. The visitors from other regions were satisfactory. We exhibited our sunflower oil, olive oil and vegetable ghee products. We also shared our new line of bottle types with our visitors. Our company regularly participates in Sial, Anuga and Gulfood exhibitions. We believe that
We displayed energy drink, ginger, raspberry and mastic flavored fizzy drinks. We got good feedback regarding these products. these three exhibitions are the most important food shows in the market. Besides, we also participate in FHA Singapore, Hofex Hong Kong and FHC China exhibitions.
We participate in Gulffood and Anuga trade fair through companies that buy products from us.
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Ural Şahan, Müjdat Sezer, Mustafa Yılmaz, Teoman İnal, Volkan Kekevi Cem Sağır - Turkish Poultry Products Promotion Group
Hüsamettin SELÇUK Zer Group
Şerife SATOĞLU Kartal Gıda AŞ
Tevhide İlter ÖZBAY Acarsan Makarna Un Gıda AŞ
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FOOD TURKEY
November 2014
Yunus TAYCI Tayaş Gıda AŞ
SELAMI OZPOYRAZ, CHAIRMAN, POYRAZCAN OLIVE OIL: It was a very good exhibition to promote our products to many customer from different countries. We had a chance to do a lot of business connections during the exhibition. So, we were fully satisfied. As I have mentioned above it was our first participation in Sial. However, as Poyraz Olive Oil Company we plan to participate in Paris, SIAL continuously. The products we displayed at Sial were Poyrazcan brand Pure Olive Oil and Extra Virgin Olive Oil products. Paris SIAL is one of them. It is a very important exhibition for our company. Other than SIAL, we plan to participate FHC China in Shanghai, Gulf Food in Dubai, Moscow Foodex, Fancy Food Show New York and Anuga in Germany.
ILGAZ ERGEN, EXPORT MANAGER, ANT GIDA: This was the first SIAL Paris exhibition of us after the take-over of the company by Mermerler Group. Last time that we had attended SIAL was 8 years ago. I think we will show our face more frequently at such fairs from now onwards. 8 years ago we were only a Table Olive and Olive Oil Company. Now with Billur Tuz, which is our sister-company after the take-over by Mermerler, we have many more products to exhibit and present such as table salt and industrial salt. With this enhanced product spectrum we received more attention from visitors and buyers at this year’s Show in comparison to 8 years ago. In short we can say that we were satisfied with the interest of those potential customers who could find the chance to taste our black and green olives and see our broad range of salts. SIAL-Paris and Anuga are the
TAMAY OLGUN, EXPORT AREA SALES EXECUTIVE, TAMEK: SIAL Paris was satisfying enough both in terms of visitors and exhibitors. As it was a multinational fair we had the chance to meet visitors from various regions. It was very well organized compared to previous years.There were enough officers to guide both exhibitors & visitors. two must-attend exhibitions that we are planning to take part every year. Additionally exhibitions specifically aimed at the Gulf market, US market, Russian and Far East markets are the ones that we are priorily planning to participate in the years to come. Of course we will also keep an eye on different regional exhibitions.
We have presented our fruit juices, ready to eat dishes, tomato and pepper products, canned vegetables and jams. The most important food fairs are Anuga, Gulfood and Sial for our company. We participate in all these three exhibitions.
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Haluk TİLTAY, Begüm Tiltay DEMİRCİ Tiltay Gıda
Feyza MUŞTU, Kamuran HOCAOĞLU Nawras Group
İbrahim CİRAV Ci̇rav Gıda
İbrahim Akbel, Banu Bekmezci Akbel Olive
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FOOD TURKEY
November 2014
Yasin UZUN Nazdem İncir
LEYLA AYDIN YUKSEL, EXPORT MANAGER, AROMA: We got the chance of meeting new customers besides being able to seeing the customers we already work with. The 2014 edition of the show was quieter than the past events because of Ebola virus. We witnessed smaller number of visitors coming from the African countries. We displayed fruit juices, carbonated drinks, natural spring water and fruit juice concentrates. We will participate in Anuga and SIAL China.
DAVUT KAYA, GENERAL MANAGER, INTERSWEET: Dating back to 1952 our group has been exporting since 1995. Today we have the proud of selling almost to 130 countries throughout the world. That’s why the fairs are of utmost importance to us. We meet existing and prospective clients at these platforms. SIAL Paris was the same. The main problems in Europe are visa difficulties and transportation/accommodation prices. These setbacks reduce the number of visitors as well as exhibitors in European fairs. This time, the Ebola virus hit the show a little. Still, the fair was good for us. We made lucrative meetings. The main exhibit at our stand this time was our croissants line. It was our pride to successfully display our croissants
MUSTAFA KURTAY, KUREX FOOD: We were happy with the crowd we had during the show but still, it was a little less busy than our expectations. However, we can easily say that we had a satisfactory exhibition where we met potential clients from many parts of the world.
produced at the largest croissant plant of the world in SIAL in France, which is known as “the castle of croissants” and to receive positive feedbacks and returns. It motivated us.
It was significantly busier this year for our stand. I think this was because the location of our stand which was on one of the yellow-signed routes which visitors follow when interchanging between halls.
We also exhibited liguorice product category, our new products, and Balaban products which were acquired by our Elvan Group.
We were there with all of our product range, which consists of bouillon and stock cubes, soups, juice powder drinks, cake mixes and dessert mixes, mac&cheese as well as hot drink range of ours, which mainly have a wide range of variety in coffee mixes.
Gufood and ISM Cologne are the most important shows for us. The Moscow show is also in our priorities. Besides, we have target markets such as South America, Far East and China because of the opportunities in these geographies.
SIAL PARIS, ANUGA COLOGNE and DUBAI are the most important ones throughout the year, we also participate in other exhibitions like Alimentaria Barcelona, Miami food and beverage show, Sial Middle East.
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Fikret YILDIRICI Kenton
Cahit FILIK Pordonium
Ayse SARIMEHMET Duru Bulgur
Celal KADOOGLU Kadooglu Edible Oil
Serar Düzkan Dardanel
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FOOD TURKEY
November 2014
OSMAN BAKIR, EXPORT & IMPORT MANAGER, ARM FOREIGN TRADE: It was much better this year than previous years and we were satisfied. We have already started with 3 new countries. We exhibited in 2012 and it was very bad because of wrong exhibition dates. It was after Eid and none of Muslim countries were in Expo. We are specialist in spreadable chocolates with 8 flavors in 160 different packaging. We exhibited these spreadable chocolate items. The most important Exhibition for us is Gulfood. Second one is SIAL and third one is ISM. However, because of the organization and high price levels we don’t exhibit every year. Nowadays, we are looking for new markets and new exhibitions.
EVRE DAVRAN, EXPORT MANAGER, TARIS OLIVE OIL INC:
MEHMET ALI KILIC, GENERAL MANAGER, MERAY DRY FRUIT FOOD INDUSTRY:
Sial is one of the most important fairs that we participate in every two-year. We meet with our current customers and also have a chance to meet with potential buyers coming from different countries. It was very satisfying for us this year in terms of visitor number and profile.
SIAL 2014 was very good. It was above our expectations. We were fully satisfied. Since this was first time experience for us, unfortunately we can’t compare with previous editions of the show.
Overall we noticed a decrease in the number of exhibitors but Turkey participated with more companies than last Sial. Also although there was a decrease in the number of visitors, the visitor profile was satisfying. We both displayed our retail and specialty product range. This year visitors showed special interest in our organic extra virgin, Taris Special, First Harvest and Çig Yag Extra Virgin olive oils and stuffed green olives.
We displayed dried nuts such as Turkish pistachios, hazelnut, almonds, sunflower seeds, pumpkin seeds, maize, cashews and dried raisins. We alternately exhibit at Anuga and Sial Food fairs. We also take part in Fancy Food, other Sial fairs in other countries and biggest fairs in Far East.
The most important fairs and the fairs that we participate in are Gulfood of Dubai and Alimentaria of Spain.
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İsmail Ulukartal Verde Olive Oil
Miraç MOLLAMEHMETOĞLU ÇAYKUR
Özer Gürbüz Sezer Gıda
Deniz ŞENSOY Kütaş Tarım
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FOOD TURKEY
Reis Gıda
November 2014
A. AYSEN OVEN, GENERAL MANAGER, GATA KIMYA VE GIDA: In terms of interest for our product Sial Paris was incredibly good this year. In general, we were satisfied. Sial Paris may have had a greater number of visitors in previous years, however, since we had the correct product this year visitors were comparatively more. This year we exhibited spray-cooking oils (extra virgin olive oil, organic extra virgin olive oil, canola oil, sunflower oil, vegetable oil, extra virgin olive oil with natural flavors and baking sprays). The most important international food fairs are SIAL, Anuga, Fancy Food and PLMA and our company participates in all of these exhibitions.
The fair was good for us. We made very lucrative contacts. We hope that they will be finalized with trade agreements soon.
FIKRET YILDIRICI, SALES COORDINATOR, SULTANLAR GIDA: To us, SIAL Paris is one of the most exciting events of the year. It is a good opportunity to present new and developed items to the market as well as to the visitors. Unfortunately, it was not as good as we have expected. We were hoping to meet hundreds of visitors in our booth in order to present them our products all over the world but mostly Europe and Middle East. But the variety of countries and the visitors were so limited. Hence, we do not think that it was satisfactory. The variety of visitors was more satisfactory before, compared to SIAL 2014. Additionally, the number of visitors and business meetings were higher before. This year, there was a definite decrease at all these. It is our hope to be better for the coming ones.
KEKSIN KESKINOGLU, MEMBER OF THE BOARD, KESKINOGLU
The importance of the Sial fair is increasing every year. 266 Turkish Companies attended to this exhibition this year.Turkey is in the global market from now on between the most assertive countries. The provided continuity in the quality of the products has begun to carry the Turkish manufacturers to the deserved position in the global market and it is proud to see that. I believe that in the coming years we will see more Turkish companies in Sial fair. We have exhibited pudding, whipped topping, baking powder, vanillin, crepe mix, traditional Turkish desserts, yeast, cocoa, soups, custard, cream caramel, jellies, sauces, spice mixtures, corn flakes, cereals, pastry creams, corn starch, rice flour, powdered sugar, cappuccino, hot chocolate and cake mix. We usually prefer to exhibit at Sial and Anuga
Besides of our chicken meat products, we promoted and let tasted in this exhibition our olive oil with our brand Ravika. In addition, the chicken shawarma promotion during the exhibition attracted a great attention. We participate in Gulfood Dubai show.
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Abdelhamid BASHIR Fettahoglu Group
Ahmet Topçu, Can Karadeniz, Aykut Eker Olive&Olive Oil Promotion Commitee
Altug KARAYEL TOFNA
Ali Haydar GOREN
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FOOD TURKEY
November 2014
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Aydın CEYLAN Ceysu
Hasan GUMUS Yayla Bakliyat
Cagri ESMEKAYA Elite Organic
F.Murat UNEL Vionelli
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FOOD TURKEY
Cem ONUR Tar-Tas
November 2014
Fevzi Değirmenci-Metin Değirmenci - Güney KARACAN İsmet Değirmenci - Değirmenci GIDA
M.naci BAYAM Bayamtas
Ilhan VURAL - Aysen BOREK Ayhan VURAL
Sait ULUCAY - Cengiz ALTINKAYA - Emrah ALTINKAYA - Enes OZDEMIR Danet & Altinkaya
Mehmet YILDIZ Fruit Drops
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Necdet Ceyhun DENİZ Deni̇z Tarim AŞ
Muharrem ULUSAN Tunaş Gıda
Nihat SEVİLDİ Akanlar Gıda
Mumin AKGUN Cardelion
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FOOD TURKEY
Oğuz PARDÜN Kardel Gıda LTD.ŞTİ.
November 2014
Said MERHI Flovourtech
Selahiddin NAS Kilikya
Omer SEGMEN Segmen
Osman GULDUOGLU Meysu
Sermin ENCETIN Altin Petek
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Yasemin TOPRAKCI Kilikya
Sadettin OKAN Doğa Makarna
Tülin YILMAZ Mevsim Gıda
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FOOD TURKEY
November 2014
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Orkide increases market share in oil exports Orkide oil, a company of Kucukbay Co. Inc. accounts one forth of Turkeys sunflower oil exports with its quality and increasing investments. Ahmet Kucukbay, chairman of Kucukbay company said that the current year was a good period to increase their volume of exports and targeted to reach 70 thousand tons. He said, “Besides having high level of social and cultural values our country is one of the most powerful economies in the world. Our company, too, is expanding its activities and contributions to this high potential national economy and investing more in this direction. Vegetable oil production is our major field of business.The industry supplies one of the most basic inputs to the quality of life all over the world. We keep expanding our coverage in our markets. In one of our companies, namely Reka Vegetable oil company in Tekirdag, we have the most modern production facility of Europe. Backed by our success in the past and new investments our share in export markets will be more in the future.”
Ahmet Kucukbay
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FOOD TURKEY
November 2014