Food Turkey February 2020

INTERNATIONAL FOOD & INGREDIENTS MAGAZINE

www.foodturkey.com.tr | FEBRUARY 2020

Publisher Hüseyin Ferruh IŞIK on behalf of ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.

Managing Editor (Responsible) Mehmet SOZTUTAN mehmet.soztutan@img.com.tr

Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr Editor Busra ICIN busra.icin@img.com.tr

International Sales Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr

Technical Manager Tayfun AYDIN tayfun.aydin@img.com.tr Graphics & Design Hakan SOZTUTAN hakan.soztutan@img.com.tr Subscription Ismail OZCELIK ismail.ozcelik@img.com.tr

HEAD OFFICE İSTMAG MAGAZİN GAZETECİLİK YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ. İHLAS MEDIA CENTER Merkez Mahallesi 29 Ekim Caddesi No: 11 Medya Blok Kat: 1 P.K. 34197 Yenibosna - Bahçelievler / İSTANBUL / TURKEY Tel: +90 212 454 22 22 Fax: +90 212 454 22 93 www.foodturkey.com.tr e-ma­il : sales@img.com.tr LIAISON OFFICE Buttim Plaza A Blok Kat: 4 No: 1038 Bursa / TURKEY Tel: +90 224 211 44 50-51 Fax: +90 224 211 44 81 PRINTED BY | İH­L AS GAZETECİLİK A.Ş.

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna - Bahçelievler / İSTANBUL / TURKEY Tel: +90 212 454 30 00

The next issue will be at

Let’s fight against coronavirus!

It’s not easy but it is a long way and requires maximum care. “If you have a strong immune system,” doctors say, “you’ll overcome it as you do with grippal infection.” So, we should work on empowering the immune system of our bodies. This, in its turn, requires eutrophy and many other necessities. As a prophetic saying reads, “Don’t eat before you are hungry, stop eating before you are full and take extreme care on cleanness!” This is the main formula for being powerful and resistant against diseases.

Food and beverage items are not less important Ayça SARIOGLU Coordinator

than pharmaceuticals. Sometimes they are more

e-mail: ayca.sarioglu@img.com.tr

the right way, we will not require pharmaceuticals in

important. If we do eat and drink right things with most cases. So, the suppliers should be more careful, the consumer should even be more than the suppliers on choosing products and on the way to consume the right food and beverage items.

I always respect the people who do their job properly no matter what their business is provided it should be a legitimate profession. When it comes to basic requirements of humans, food and beverage come first. Then come clothing, sleeping, resting, relaxing and peace. If a person applies the best of these conditions it will not be a big deal for her or for him to struggle with coronavirus type of attacks.

So, it is a big responsibility for the suppliers of all items. One should not load risks on others for the sake of profit or for any other reasons. Still, the consumer should be extremely strict on meeting their needs at every aspect of the life.

We are in Dubai to see the right products, right systems and fair trade at Gulfood as we do for almost two decades. I hope quick recovery for coronavirus-hit people and I wish lucrative business for all people making their way to Gulfood as exhibitors or visitors.

Ayça

National Food Products Company uses Gulfood 2020 to affirm its position as a leading GCC F&B innovator Dubai head-quartered National Food Products Company (NFPC) will be conveying its position as a pioneering food and beverage producer committed to delivering a dynamic innovation agenda at this year’s Gulfood. The company is showcasing a comprehensive range of its water, juice, dairy and bakery brands on Stand E38, Zabeel Hall 6, including Oasis, Lacnor, Blu, Gulf & Safa, Melco, Milco and Royal Bakers.

The company’s leading water brand, Oasis is also the official Beverage Category Sponsor at Gulfood this year, and on the 16th February, at 3.30pm, will unveil a game changing product that will significantly further the company’s innovation and sustainability endeavours. In 1984, Oasis was the first brand to launch the 5 gallon bottled water concept across UAE. Today, the brand is present in a variety of channels, including major supermarket retailers and e-commerce platforms, providing water in all formats and sizes for different consumption occasions.

Besides Oasis, Lacnor too will be showcasing their new innovations during Gulfood. The Lacnor brand will also espouse the benefits of its

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Lacnor brings forward new products, meeting gap in dairy beverage market.

Healthy Living range of juices which, having no added sugar, is aimed at consumers wanting to reduce their sugar consumption. Other activities taking place on the stand include live cooking demonstrations from Royal Bakers, the brand that offers a unique selection of specialty breads and pastries including sliced breads, Arabic breads, buns, rolls, cakes and croissants.

Iqbal Hamzah, Group Chief Executive Office for NFPC, comments: “We consider Gulfood as the ideal vehicle to communicate NFPC’s position as a forward-thinking innovative F&B provider, that is constantly evolving to meet changing consumer and market needs. Our new Oasis product is a total game-changer the first of its kind in the water category in the GCC, and so we are anticipating a great deal of interest and excitement around its launch.

Other brands within our group will also showcase exciting new additions - these are products which we have identified as missing from the dairy beverage market within the UAE, and we will be interested to gauge reaction and feedback from visitors.”

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Gulfood to kick-start transformative decade for F&B by rethinking industry output in 25th anniversary edition UAE’s strategic position at crossroads of international food industry to fall under renewed spotlight at Gulfood 2020 as MENA region tipped for “above average” F&B growth through to 2023, according to new Gulfood Global Industry Outlook Report.

Dubai, UAE – Gulfood, the world’s largest annual food and beverage trade exhibition, and first major event of a transformative new decade for the industry, will mark its silver anniversary this year and by uniting food businesses

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from six continents to rethink their output in an age of major innovation and evolution across the global F&B sector.

Ahead of Gulfood 2020, which runs at Dubai World Trade Centre (DWTC) from February 16-20,

– it is why we believe a major rethink is required as we embark on a new decade of innovation and transformation,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events, DWTC. “As Gulfood 2020 brings this new era into focus, we anticipate the 25th edition will be a hotbed of innovation reflecting wider trends within an industry where demographic shifts such as urbanisation, migration, and the rise of the middle class are reshaping consumer lifestyles and purchasing decisions.”

the UAE’s strategic position and status as a global trade hub has been underlined by the latest Gulfood Global Industry Outlook, produced by the show’s knowledge partner Euromonitor International, which forecasts the Middle East and North Africa (MENA) region will experience ‘above’ world average compound annual growth across most F&B categories through to 2023.

With the global food industry in the midst of transformation across the entire production chain, innovation will hallmark exhibitor promotions at Gulfood 2020. To ease business facilitation, the show is divided into eight categories: beverages; dairy; fats & oils; wellness & free from; meat & poultry; power brands; pulses, grains and cereals; and world food, which will feature 120 national pavilions with niche and specialty products in 2020.

The report, which is available to registered Gulfood 2020 attendees, reveals that during the next decade world-class trade and commerce infrastructure in the Emirates can facilitate Asia Pacific’s emergence as the world’s biggest F&B consumer by 2030. The MENA region is also showing huge growth potential – both as a standalone market and as a trading corridor for business expansion inroads in Africa and Asia.

“MENA has emerged, with greater distribution of wealth and rapidly developing infrastructure, consumers have greater access to a wider range of foods and beverages,” states the report.

“Transformation is being felt across all Gulfood product sectors and industry players must rethink their approach to a segment in which natural ingredients, sugar reduction and freefrom labels remain the F&B industry’s main priorities,” explained LohMirmand.

Leveraging the trend for natural, healthy ingredients, New Zealand-based dairy ingredient solutions provider, NZMP - the global dairy ingredients and solutions business of Fonterra, believes Gulfood 2020 will provide crucial insight and shape the industry agenda for the early part of the 2020s.

MENA region to exceed global average growth With MENA forecast to outstrip the average global growth in seven out of eight sectors, poultry and seafood offer the biggest potential as both are predicted to grow annually by 5.2 per cent according to the report. Beverages are forecast to record 3.6 per cent annual growth, dairy 2.9 per cent, pulses, grains and cereals 3.8 per cent, ingredients by 3.2 per cent and confectionery and snacks by 3.3 per cent. Only fats and oils fall short of the world average, but even this sector is forecast to record regional annual growth of 3.4 per cent.

“While the growth potential is there, the regional industry faces significant opportunities and challenges which now beset the global sector

“As we head into a new decade, it is essential that food and beverage companies gain insights into a fast-evolving market. As one of the biggest global food and beverage events globally, Gulfood allows us to connect with our customers and offers an important platform to showcase our innovative dairy ingredient solutions, while exploring opportunities across the Middle East and Africa.” said Simon Penfold, Sales Director NZMP and Anchor Food Professionals.

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Gulfood Innovation Summit to champion food sector rethink Creativity is also expected to shine at the twoday Gulfood Innovation Summit, which will run under the ‘Rethinking Food’ theme and has

attracted some of the industry’s most inspiring change-makers.

“The Summit will bring together influential chefs, food scientists, government officials and industry leaders at the forefront of innovation to discuss and shape the future of food and gastronomy. The two-day agenda will delve into topics revolving around the role of government in shaping the future of food, adapting to healthier, sustainable lifestyles, F&B marketing, tourism and retail, future food technologies and new halal markets,” explained LohMirmand.

The Summit will also feature a country focus probing the evolving Saudi Arabian culinary scene, which is poised for further growth following December’s landmark decision to end gender segregation in F&B outlets across the Kingdom.

A silver lining for local production As Gulfood enters its 25th anniversary year, LohMirmand stressed the show can now trace its historic contribution in the ongoing evolution of a regional F&B scene, which has undergone seismic shifts in market approach.

“We now see higher rates of local production and exporting in a region which, for many years, was totally import reliant. Consumers are

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prioritising their health and that of the planet.

Look out for more transparent labelling, increasing concentration on health & wellbeing, ethical ingredient sourcing, more environmentally friendly packaging,” added LohMirmand.

Ideal global gathering for the industry professionals With the MENA region now developing as an export player and an increasingly demanding importer, Gulfood 2020 is expected to attract huge global attendance for the main show and its associated event programme. This includes the Halal World Food global trading platform, which generates lucrative investment for businesses looking to capitalise on the burgeoning halal food sector.

“France has been a partner of Gulfood since its beginning. For this 2020 edition, 80 French exhibitors led by Business France will be present across nearly 1000 m2. That is why the French government and Business France has chosen Gulfood to launch Taste France, the banner brand promoting the French agriculture and food sectors, around four main values: gastronomy, passion, art of living, simplicity. Unified under this same banner, our companies will be stronger to win internationally.” said Christophe Lecourtier, Managing Director of Business France.

16 - 20 FEBRUARY 2020 DUBAI WORLD TRADE CENTRE

Hall No: Za’abeel 5 Stand No: Z5-G54

Prebiotics market size is estimated to grow at over 9.5% until 2026 Prebiotics are substances which stimulate the growth of beneficial bacteria in the digestive system. They primarily consist of soluble fibers which feed intestinal microbes, and release short-chain fatty acids that have a beneficial impact on the gastrointestinal tract and distant organs. Prebiotics are non-digestible in the human gut, which allows them to pass through intact into the large intestine, where they undergo fermentation.

Prebiotics enhance the concentration of healthy bacteria in the digestive system, stimulate the production of essential vitamins and strengthen the immune system, which restrains the growth of pathogenic bacteria.

The use of prebiotics enriched yogurt helps in easy digestion and regulates the production of bile. They are also used in treating chronic conditions such as heart burn and constipation. Lactobacillus based yogurts are compatible with various preparation and help in strengthening immune system by boosting product of healthy enzymes which should encourage prebiotics industry growth.

Prebiotics based fermented cow or yak’s milk products are used to treat chronic conditions such as irritable bowel syndrome and gastroesophageal reflux disease. It is also used to supplement heavy protein enriched meat diets as it aids in breaking down complex protein. Prebiotics based milk products are also compatible with infant diets as it reduces vomiting and increases digestion rate which should augment market share.

U.S. Food and Drug Administration has permitted food manufacturers to use prebiotics strains in dairy preparations. They are recognized as Safe (GRAS) for food & beverage preparations and can also be used in fortifying

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dietary supplements. The regulation also specifies stringent labelling conditions to inform the consumer on the prebiotics strain used in manufacturing the product which is making manufactures opt for high quality strains thus booting regional industry outlook.

Improved insulin regulation & immunity strengthening nature to boost inulin demand Based on ingredient, the market is segmented into Inulin, FOS, MOS, and GOS. Inulin is a starchy substance containing strains of Lactobacillus & Bifidobacterium and is found in herbs, fruits, and vegetables such as bananas, onions, and artichokes. It is used in manufacturing prebiotics-based supplements as it controls the flow on insulin and reduces the concentration of fat around liver thus promoting healthy function of pancreases and reducing the risk of type I & II diabetes which is likely to trigger market growth.

Inulin based prebiotics aid in reducing weight loss by triggering the metabolic rate leading to more efficient and quicker digestion cycles.

The rich concentration of antioxidants and flavonoids makes it an excellent remedy to counter craving for sweet products thus helping in weight & insulin control. Its compatibility with various delivery forms such as powder & tablets and rich concentration of naturally induced nutrients makes it a healthier alternative to chemically fortified supplements which should accelerate market demand.

Inulin based prebiotics drinks and powders are also utilized in enhancing nutritional profile of food & beverages as it is easily digestible and does not lead to digestive discomfort such as heart burn and acidity. Its rich concentration of antioxidants & vitamins helps in strengthening the immune system from chronic cough,

cold, and digestive disorders which should increase prebiotics industry share.

Incorporation of prebiotics in bakery products to enhance market share Increasing popularity for light, natural, and prebiotics induced additives is making companies manufacture customized solutions for baked goods. Inulin based dough fortified by amino acids is utilized in making healthy and light bakery preparations for bakery industry such as cakes and croissants owing to its compatibility with natural baking ingredients and imparting elasticity to dough which makes it easy to digest which is likely to foster market trends.

These strains are used to fortify and improve the nutritional profile for fermented meat products such as salami, ham, and sausages They are also utilized in enhancing nutritional profile in beverage industry. FOS strains improves the texture of final meat product and makes

it easy to chew thus enhancing digestibility.

It also aids in breaking of complex protein molecules in stomach and reduces bloating, flatulence and constipation which should trigger market share.

They are used in manufacturing high fiber breakfast cereals as they help in quick digestion which provides quick and long last energy throughout the day. They also aid in improving the nutritional profile as strains derived from natural sources are rich in antioxidants, and complex amino acids which not only boost metabolic rate but also aid in improving dermatological health which should increase market share.

Several major market players are involved in strategic collaborations to diversify product portfolio, increase geographical presence, and gain competitive advantage. Market consist of players such as BENEO, ROQUETTE freres, Abbot Laboratories, DuPont, Cargill, Jarrow Formulas, SOLACTIS Group, Sigma Aldrich, and Weeta bix.

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ISM maintains its leading position as the most important hub for business and innovations worldwide For four days Cologne was the capital city of the international sweets industry: From 2 to 5 February 2020, sweets and snacks were the center of attention of the around 37,000 trade visitors from 148 countries, who attended ISM. In total 1,774 exhibitors (plus 7.5 percent) from 76 countries (foreign share 87.5 percent) took part at the 50th edition. “In its anniversary year, the leading global trade fair for sweets and snacks is once again bringing all of the internationally relevant market participants from the industry and trade together in this magnitude and is thus confirming its function as the most important business hub, export driver and innovation platform for the sweets industry. The top decision-makers from all over the world meet up in Cologne in the space of just four days,” confirmed Gerald Böse, President and Chief Executive Officer of Koelnmesse. Bastian Fassin, Chairman of the International Sweets & Biscuits Fair Task Force, AISM, and Member of the Board of the Federal Association of the German

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Led by IHBIR (Istanbul Exporters’ Association) 81 leading Turkish exhibitors showcased a great number of innovative and competitive products.

Confectionery Industry (BDSI) added: “ISM is indispensable for the sweets industry. With its numerous innovations, it brings new dynamics into the national and international trading activities of the market leaders and the medium-sized companies year after year and thus sets important impulses for the future for the entire industry” The dynamic atmosphere in the aisles and intense dialogues at the stands also led to the increased overall satisfaction of the visitors.

For the first time ISM achieved a recommendation rate of more than 95 percent.

Once again, this year the image of ISM was characterized by its high degree of internationality, namely 70 percent, which remained at the customary high level. The visitor quality has been excellent and very international from the very start. A large share of the European trade visitors came from Belgium, the Netherlands, Great Britain and Italy this year. Outside of Europe, Israel and Korea recorded strong growth. All

of the important trading companies were represented at this year’s ISM, even if in some cases with smaller delegations due to the current Corona virus situation. The high participation of decision-makers at the trade fair was particularly noticeable. This is also reflected by the trade visitor survey, according to which the share of the executive directors and plant managers rose by 7 percent. According to the organizers, the discussions held had a stronger and more targeted focus on the business aspect.

The most important returnee or new exhibitors were among others the Hosta Group from Germany, Arcor from Argentina, Cacau Show from Brazil and Fazer from Finland.

In addition to high-ranking representatives from the German trade, also the top buyers, importers and distributors of sweets came to Cologne from abroad. Among the leading companies Walmart, Carrefour, Costco, Schwarz Gruppe,

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Tesco, Aldi, Edeka, Rewe, Amazon und Walgreens were on-site. Hence, the expectations for the follow-up business after the trade fair in Germany and abroad are optimistic.

The top decision-makers and important multipliers from the industry were very satisfied.

According to the trade visitor survey, more than 80 percent say that in addition to a com-

1,774 suppliers from 76 countries took part in ISM 2020, 87.5 percent of whom came from abroad. These included 223 exhibitors from Germany and 1,551 exhibitors from abroad.

Around 37,000 trade visitors from 148 countries attended ISM 2020, the foreign share was over 70 percent.

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prehensive market overview they also gained detailed information on new products.

Innovations and new developments not only led to satisfied buyers, but also underlined the vitality and performance capacity of the industry. This year the exhibitors above all placed their bets on high-quality products with unusual taste components as well as on natural

ingredients and plant or insect-based proteins.

Vegan, vegetarian, fatt and sugar-reduced as well as fairly traded products are also high in trend. The “New Product Showcase”, which 100 exhibitors from 33 nations took part in with 178 products, was once again in 2020 the reflection of this development. As was the case last year, the top innovations were selected by an

independent jury of experts from the industry, trade and field of science. The top three this year were Dr. Klaus Karg KG with “Dr. Karg’s Bio Lentil Snacks” from Germany, Confiserie Vandenbulcke with “Petit Melo ®” from Belgium and Coppenrath Feinback GmbH with “Licorice Coooky” from Germany. The winner of the ISM Packaging Award powered by ProSweets Cologne is Froben Druck GmbH & Co. KG with “Labels made of grass paper” from Germany.

Furthermore, the future congress #CONNECT2030 – The Future Summit for Sweets and Snacks that was staged for the first time by ProSweets Cologne and ISM were also very well-attended. In a fully-booked hall, renowned experts talked about practical examples of application from artificial intelligence, big data and machine learning that provide real added value for the sweet industry.

When it closed its doors, ProSweets Cologne, the international supplier fair for the supplier industry held parallel to ISM, had registered over 18,000 trade visitors from more than 100 countries. The visitors informed themselves about the offer of 260 exhibitors from 32 countries.

The 51st edition of ISM is scheduled to take place from 31 January to 3 February 2021.

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Lezita taste all over the world

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tive products making life easier which we developed thanks to inspirations we get from our consumers. We work to satisfy the protein needs of people in the most accessible manner. We place great importance in R&D and innovation to ensure everyone can have good nutrition.

We closely follow the latest global trends and consumer needs, and work to eliminate barriers before the need for good nutrition, a modern problem of city life. Our research provides us insights for which kinds of products to present, how to present them and which channels to use to bring these products to the consumer.

We are one of the largest players in chicken meat and further processed innovative products markets in Turkey. Our production facility at Kemalpaşa, İzmir has a capacity of 25,500 units per hour and almost 400,000 units per day.

Mustafa Özdil, General Manager of Lezita

Established in in 2006 in Izmir, Lezita is one of the most important brands in the food sector of Turkey. Along with fresh broiler products, Lezita also delivers its innovative products, which are manufactured with the inspiration originating from the consumers to facilitate their lives, with practical solutions.

Possesing the biggest and most cutting-edge integrated plant of Turkey Lezita reaches to a large customer audience with its distribution network scattered all over the country, it also makes a name for itself in the world by its exportation to tens of countries in 4 continents.

Can you tell us about your product portfolio?

We have a rich product portfolio including fresh and frozen chicken products, practical and easy-to-prepare crunchy coated chicken products, meatballs, cooked and ready-to-eat product types, delicatessen group products and traditional flavors of döner varieties. We constantly develop our R&D and marketing activities in this field. We achieved many firsts in the sector with the aim to constantly improve in order to provide the product our customers want, in the amount and at the time they want, at the best price point. Today, we progress with sure steps as the leader of chicken meat sector and continue our visionary works.

We conducted an interview with Mustafa Özdil, General Manager of Lezita, and Mesut Ergül, Deputy General Manager Marketing & Sales, to get the details of their success. Full text of the exclusive interview follows: Can you tell us about Lezita and Lezita’s innovative outlook?

As Lezita we work with the principle of continuous improvement and change, towards our mission of developing and making more practical, more flavorful, more nutritious and healthier products accessible in the chicken products category. As a chicken meat producer operating under the umbrella of Abalıoğlu Group, the first company in Turkish feed sector, we provide delectable and practical solutions with innova-

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Can you tell us about business strategy of Lezita?

We became one of the most loved brands in Turkey and our export countries by proving it is also possible to have good nutrition with practical solutions. On our way up the steps of success we established a new corporate identity which reflects our expert, reliable, innovative and entrepreneur brand spirit. As Lezita brand who provides the easiest way to good nutrition we determined our slogan as ‘Nutritiously Delicious’ in result of our studies last year. Presentation of our brand to the consumer in the most appropriate way proves a great help for us to achieve our mission to develop and make more nutritious, more flavorful and more practical products more accessible in chicken meat category. We work with the principle of continuous development and change, and under this goal we constantly improve our marketing activities. We place great importance on determining which kinds of products to present, how to present them and which channels to use to bring these products to the consumer. In addition to whole chicken and piece chicken products where there is high price competition, we also aim to develop further processed products groups presenting additional value and advantages for the consumer and to present these products to export markets. In regard of strategy, we develop products and sales actions according to relevant market needs and consumer trends for our sales in various countries.

Can you tell us about your investment plans?

As a company aiming towards constant development, we continue investment to increase our production and sales capacities non-stop.

We increased our innovative and practical product diversity and our production capacity with the EUR 3.5 million coated chicken products and

Mustafa Özdil, General Manager of Lezita

meatball line investment we made in year 2017.

With our approximately EUR 8 million investment in 2020 we will increase our production capacity in coated chicken products, meatballs, cooked products and sliced chicken products by an estimated rate of 60%. Having the latest global technology, this line will be one of largest in Turkey. We will be employing approximately 150 new people with this investment. Commissioned with the priorities of food safety and production efficiency, this new line will provide great contributions towards achievement of our growing goals and increasing our innovative product diversity.

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Can you tell us about your actions to increase your activity in foreign markets?

We make a point to choose business partners who can best represent our brand and product and with whom we can have long-term cooperation for conduct of our export activities. In regard of strategy, we develop products and sales actions according to relevant market needs and consumer trends for our sales in various countries. At the time of first entry into new markets we make sure to have a presence in expositions as a platform to meet with the consumer. The Dubai-Gulfood, Germany-ANUGA and France-SIAL events we attend every year provide important opportunities to showcase the innovations we developed and to cultivate new collaborations. In year 2020 we will continue our efforts and investments to continue our growth. Especially we will be making marketing investments in our target countries and we will work to have our products take their place in international market chains.

Mesut ErgĂźl, Deputy General Manager Marketing & Sales

INTERVIEW WITH MESUT ERGĂœL, DEPUTY GENERAL MANAGER MARKETING & SALES Can you tell us about your export activities, your numbers in 2019 and your goals in 2020?

As Lezita who answers the need for good nutrition, who brings nutritious products to the consumer with a visionary outlook and an innovative team, we export to almost 40 countries including Gulf countries. In 2019 we achieve almost 20% growth in export field. In 2020 we aim to maintain our growth speed and enter new markets. In 2019 Lezita products constituted more than 80% of coated product sales in Iraq, 100% of sales in Kosovo and 80% of further processed product sales in Mauritius. Last year we expanded our export markets to include Gambia, Somali, Japan and Mauritania. In 2020 we aim to increase our activity in Japanese market.

We also aim to expand Lezita brand in Halal products market. In 2020 we aim to increase piece product sales, especially to meet market demand in thigh group products. Increasing the sales of coated products is one of our most important goals with our increased capacity in this field with our new facility investments.

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The challenges of halal certification Hannover. Although the Muslim lifestyle market is growing fast, there is still no standardized certification for Islam-compliant products.

In the internal markets of the EU, confusion and uncertainty have been the norm for many years. There are certifications by local mosques, but these are accepted only within the country where they are issued. And then there are commercial certifying bodies, but they face a more or less constant battle for re-accreditation. The problem here is that, without a recognized halal certificate, it is nearly impossible to export food and cosmetics to Islamic countries. This being the case, the certification of halal products will be among

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the major topics to be explored at HALAL HANNOVER, a new trade fair premiering in Hannover, Germany, from 6 to 8 March 2020.

A few years ago, a number of European halal certifiers – among which were several prominent German mosques – lost their accreditation from the Gulf States. The inspectors from the relevant UAE ministry had determined that their checking processes were too superficial and unprofessional. The result: container upon container of high-value foodstuffs were left to spoil in the customs zone at Dubai airport because their halal certificates were declared invalid. Today there are only three accredited

certifiers in the whole of Austria and Germany, and none at all in Switzerland.

In order to be able to issue certificates meeting the high standards mandated by the United Arab Emirates (UAE) and which comply with EU hygiene standards, certification bodies now need to obtain UAE accreditation, a costly and time-intensive process that can take up to two years. In addition, each applicant can expect multiple inspections by UAE government inspectors conducting random verification checks of its certificates at the premises of businesses it has certified. The UAE authorities require each certifying body to have special staff members with internationally recognized academic degrees in both food chemistry and Islamic studies. Consequently, accreditation is very costly. All up, a certifier can expect to pay around 100,000 euros for initial accreditation from Dubai. One of the most sought-after acc-

reditations (UAE.S.2055/GSO 2055/OIC/SMIIC) is valid for only three years – after which the certifying body needs to be audited anew. This prized assemblage of letters and digits gives its holders the authority to certify exports into the seven emirates of the UAE, the six GCC states and the 56 member states of the Organisation of Islamic Cooperation (OIC).

IIDC – Islamic Information, Documentation and Certification GmbH (iidc.eu) – is a certifier with branches in Austria, Germany, Hungary and France. It offers certifications throughout Europe and, with the exception of meat products, in Switzerland as well. If gaining accreditation is time-consuming and cost-intensive, so, too, is certification for manufacturers. What’s more, certification is only valid for one year, after which it must be renewed. But despite all this rigor and expense, there are still gaps.

According to Günther Ahmed Rusznak, CEO

HALAL HANNOVER 6-8 March 2020

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HALAL HANNOVER 6-8 March 2020

of IIDC, Linz, no certifier can offer its customers worldwide acceptance for its products. IIDC will have a stand at HALAL HANNOVER. As part of the show´s conference program, Mr. Rusznak will speak on the significance of, and various standards involved in, halal certification.

As well as servicing the German-speaking market, the halal industry is also focused on the immensely larger and extremely lucrative global halal market, which has a population of some 1.8 billion people. Accessing that market requires sound expert advice and the right choice of certifier. That can be a costly lesson to learn, as a small German cheese maker recently discovered when its halal certification was accepted in Malaysia but not in the GCC states. This was costly because one of the GCC states, the UAE, is home to Gulfood, the world’s largest annual food and beverage trade exhibition. Dubai, where the exhibition is held, is a vitally important export hub for all producers of halal foods. For high value products, Dubai is a key gateway to other Muslim markets, to the EU and even China.

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Less than 10 percent of halal production is controlled by Muslim-owned companies. The Swiss food giant Nestlé, for example, is the world’s largest producer of Islam-compliant food and beverages, and many of its factories have been halal-certified for years. Nestlé’s halal certifications are managed by its representatives in its target markets; its head office in Vevey on the shore of Lake Geneva merely coordinates the exchange of the actual goods. The German-speaking world’s SME-scale producers, on the other hand, have very little certification expertise and are reliant on professional advice.

Market conditions and opportunities are changing at an ever-faster rate, it seems. For example, Indonesia this year revoked all of its accreditations, forcing all certifiers to seek re-accreditation. Germany’s IIDC is close to achieving re-accreditation. Meanwhile, Turkey’s government is in the process of developing its own halal certificate, an initiative that will have implications for the country’s many Turkish-German supermarkets. So, is it worth it for SME-scale businesses to enter the Muslim markets? That’s a question a good consultant should be able to answer, and any good certifier should also be able to steer its clients to the right trade shows.

This is where the HALAL HANNOVER show comes in. The new platform for business and knowledge-sharing premiers from 6 to 8 March 2020, focusing on halal-compliant food, beverages, cosmetic products and travel. As well as an exhibition, it will feature an international conference program and a special food-tasting area. Day one of the three-day event is for trade visitors only, while days two and three (Saturday and Sunday) will also be open to consumers.

HALAL HANNOVER New exhibition for halal products 6 – 8 March 2020 Hannover ▪ Germany halal-messe.de

TARIS, the best brand in the league of fig! chocolate covered dried figs and eau de cologne. Our Union works on; • to cover the outputs of the farmers regarding their production and to make financial support to the farmers, • to apply new technology in order to increase the productivity and quality • to develop alternative products relevant to dried fig and its by products • Taris Fig Union products are produced in our own factories Capacity of Taris Fig Production and Storage Facility is; • 12.000 tons/year Raw material storage capacity • 15.000 tons/year Fig Production capacity

TARIS FIG UNION is the number one fig supplier of Turkey operating with the most prominent fig producers for over a century. We conducted an exclusive interview with Mr. Mustafa Bircan and Ms. Fatma Behit of the Union about the details of their success story.

Could you give us information about Taris Fig Union and the product groups?

Taris Fig Union was established in 1915 and has a headquarter in city of Izmir with its 13 cooperatives in Aydın and Izmir cities and has nearly 4,000 – 5,000 member growers who take control of fig production. Our main products are dried figs, fig paste, diced dried figs, fig delight species, Turkish delights species, croquant species, dried apricots,

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Our establishment also has TS EN ISO 22000:2005 Food Safety Management System Certificate, ISO 9001:2015 Quality Management System, Kosher Certificate and BRC Certificate, ISF Certificate, Halal Certificate and ECOCERT for our organic products.

Taris Fig Union products mainly export in bulk and consumer packages and we are one of the important exporters of Turkey.

Taris Fig Union have also Eau de Cologne factory, which was founded in 1972 in Izmir and moved in 2018 to Aydın-Ortaklar. We have beautiful different essences like Lemon, lavender and premium selection essences such as green tea, mandarin, etc. also after-shave colognes which are being produced in Tariş cologne factory. The cologne capacity of our factory is annually 1.000.000 lt. Tariş Lemon

Cologne is the first TSE (Turkish Standards Institute) registered cologne of Turkey.

Taris Fig Union is the shortest way from producer to consumer. Our aim is to keep national values and carry them to the future with healthy and quality production.

Turkey is one of the biggest dried figs exporter.

Could you tell us Taris Fig Union’s contribution to Turkey’s current position?

Turkey is the leader country on dried figs production so, our country has an important role on dried figs export.

Tariş Fig Union is an institution that innovates in its sector and creates new markets with its 105 years of experience. Our Union not only promotes dried figs, but also promotes Turkish figs and generates new markets to our other exporters.

Although, there is no remarkable increase when you look at the quantity due to the new markets and the purchase prices formed under the leadership of our Union, our product started to be sold at a relatively worthy value on export markets compared to old years, and as a result, the foreign currency entering to our country has been increased as well.

Turkey’s dried fruit sector reached to 1.4 billion USD as export revenue. Where are the countries where the Tariş Fig Union exports the most?

Considering that Taris Fig Union has a history of 105 years, it continues to add new companies to its customer network that it has been exporting for years.

As the Taris Fig Union, we pioneered the recognition of not only our Union products but also generally, Turkish dried figs in the Far East markets 10 years ago, and created an alternative market for EU countries, which receives at least 50% of Turkish dried figs.

As we are Taris Fig Union, the Far Eastern countries are the countries that we export most besides EU countries.

We would like to point out that especially in

some countries with high export potential, non-tariff barriers and high taxes applied to our products remain as an obstacle to export of our products further more to the countries that have big potential. For this reason, Free Trade Agreements should be signed mutually with the potential countries who have high population density with higher purchasing capacity.

How do you observe Union’s place in Turkey’s export of dried figs?

Our country is the country with the highest production amount in the world dried fig production, and therefore it has the highest share in the world dried fig export amount. The Turkish dried fig, which ranks first in the world with its quality and taste, is also the first in exports and our country plays a big role in determining the world dried fig price. Fig is considered as a sacred product in three major religions. The necessary care should be taken while presenting the natural figs, which are among the first in the world, to the consumers, which have been checked for food safety. Otherwise, the consumer will not like the taste of the product again. All companies in the sector should act in a manner that does not harm the continuity of the demand for the product by packaging healthy products such as Taris Fig Union, to present them to the end consumer’s taste and to keep the demand for the product intact by not disrupting the image of Turkish dried figs worldwide.

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Can you give information about the domestic and international exhibitions in which Tariş Fig Union will participate in 2020?

We, as Taris Fig Union continuously attend important food exhibitions like Anuga in Cologne,Germany, Sial Paris in France, C.I.I.E China in Shanghai, P.R.C and Gulf Food held in Dubai,UAE. We also attend to the exhibitions in the countries as we see as our new target markets.

What does Gulfood Exhibition and Middle East markets mean to you? Can you tell us about your preparations for this exhibition and the products you want to highlight at the Exhibition?

Anuga and Sial Paris Exhibitions, like the rich visitors received from all over the world, Gulf Food Exhibition receives intense visitors from the Gulf region (MENA), Far East and other Asian countries, and provides us the opportunity to meet with companies operating in these regions. For this reason, Gulfood fair is important for the companies that are looking for a market in these regions.

Due to the interest in luxury consumption products in the markets where the exhibition takes place, it creates sales potential for our products suitable for the market in our Union’s portfolio. In this exhibition, it is planned to highlight our Union products such as premium figs series, fig delight and fig jam.

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Do you have any preparation such as new projects, new investments or new product groups that you have carried out for 2020?

We have new product projects, our preparations continue. When you always offer the same product to the end consumer, the product loses its appeal after some time. For this reason, in order to ensure the continuity of our brand and products on the market, we make product and packaging diversification for young generations to love dried figs, taking into consideration the taste and sociological structure of the countries according to the changing consumption habits and emerging trends in the world. Based on this idea, we developed the first fig packaging to ensure that fig can be put into school bags of our children for healthy eating or can be carried as a snack in our bags domestically and internationally.

In order to bring the consumption habit to the new generations, we continue our product variety studies with dried fig jam with different tastes including walnut, orange and ginger, which we offer to the market by using natural beet sugar to ensure that dried figs are also included on the breakfast tables.

In order to increase food control and reliability in production, we have invested in new machinery, equipment used in different areas such as cold storage, solar panels, X-Ray machine, and Aflatoxin control machine in addition to the control of our current workers.

Apart from this, we have renewed both our production capacity and our production technology by establishing a new eau de cologne factory in Aydin – Ortaklar industrial zone. Following this, we started our new product studies accordingly.

In this sense, as the Taris Fig Union, it always pioneers the promotion of Turkish dried figs both in domestic market and around the world.

Leader players of the global food market will come to Istanbul for CNR Food Anticipated greatly by the global food industry, CNR Food Istanbul, is getting ready to open its doors to more than 80 thousand visitors from over 100 countries this year. Displaying products of more than 2.500 brands from 20 countries, the exhibition aims to make a 3.5-billion-dollar contribution to the global trade.

Organized by CNR Holding subsidiary, Istanbul Trade Fairs, with the cooperation of the Ministry of Commerce, IBB (Istanbul Exporters’ Association), TGDF (Federation of Food & Drink Industry Associations of Turkey), and the support of KOSGEB (Small and Medium Enterprises Development Organization), CNR Food Istanbul Food and Beverage Products, Food Processing

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Technologies Fair will welcome visitors at CNR Expo Istanbul Expo Center between September 2-5, 2020. Gathering the key players of the global food market on the same platform, which has reached 7 trillion dollars, the exhibition also draws attention with Food Processing, Packing, Labeling Technologies Special Section to be organized concurrently.

B2B meetings will increase the trade potential Taking place on the 80 thousand square meter area, CNR Food Istanbul will welcome approximately 2.500 brands from nearly 20 countries this year. The exhibition, which expects more than 80 thousand industry professionals from over 100 countries including Poland, the UK, the USA, Bulgaria, Turkmenistan, Kosovo, Spain, Germany, China, Kuwait, Korea, the UAE, Belarus, Kenya, Ethiopia, Greece, Czechia, Russia, India, Uzbekistan, Malaysia, Cyprus, Albania, Germany, and Italy, will carry the global trade into a new dimension. Reaching a 3.5-billion-dollar trade is

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aimed at the exhibition, where producers and buyers come together via B2B meetings.

Turkish companies will embark on new markets One of the most important industries of the Turkish economy with its added value and the export, the Turkish food and drink industry will participate in the exhibition with its prominent companies. Nearly 50 thousand entities employ approximately 600 thousand people for the industry, which will add new markets into the export over 10 billion dollars with the impact of the bilateral meetings.

Teksut, one of Turkey’s largest milk and dairy products firms, started exports of its products to Europe. Teksut sends local cheeses such as Cecil, Orgu, Dil and local cheeses such as Strained, Stick and Misket to 8 European countries, especially Germany.

Teksut Cheese

is now in Europe

A wide variety of competitive products of Teksüt can be seen at

Hall: 1 Stand: 100 in Gulfood 2020,

which is held for the 25th time where Teksüt participates in for the sixth time this year.

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Teksut, which has been exporting dairy products to the United States continuously for 22 years, has started to add European countries to its export markets after the European Union has lifted the ban on Turkish dairy products.

As of October 2019, Teksut has sent products to Germany, France, England, the Netherlands, Belgium, Denmark, Sweden and Finland. In the

first stage, Teksut targeted the ethnic markets in Europe and exported local cheeses such as Cecil, Orgu, Dil and local cheeses such as Strained, Stick, Misket and Cottage Cheese.

Number of exports markets rose to 22 countries By now, Teksut had been exporting to 14 countries including the United States, United Arab Emirates, Libya, Kuwait, Iraq, Azerbaijan,

Teksut Board Member Arda Aksaray

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Turkmenistan, Taiwan, Qatar, Jordan, Saudi Arabia, Somalia, Israel and Oman for a long time. With the addition of European countries, the number of countries increased to 22.

EU markets had been closed to Turkish dairy products for many years The European Union imposed a general import ban on Turkish dairy products in 2002 and this ban was lifted in 2013 as a result of the activities carried out by sector associations and actors under the leadership of the Ministry of Agriculture and Forestry. Although the ban has been lifted for a long time, the number of Turkish companies that could obtain and export permits due to the long-term inspecti-

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ons of the EU has been very limited.

“We have already exceeded EU quality standards” Relating their happiness about the exports to European markets, Teksut Board Member Arda Aksaray says, “In fact, many businesses in Turkey, in milk and milk products field already have met and passed the quality standards of the EU. As Teksut, we have been delivering products to the United States since 1997, applying the highest possible standards in the food industry. As a company, we have now taken an important step to improve our business in Europe. We will now focus on expanding our export volume by examining potential markets in the region.”

Poultry, the sultan of dining tables!

As one of the major poultry brands of Turkey, Bupiliç offers excellent tastes, fresh and healthy.

Mehmet Yavuz, Member of the Board of Bupiliç

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Taking part among the 500 largest companies of Turkey Bupiliç pulls attention with its respectful grow rate and progresses in the poultry sector. Mehmet Yavuz, Member of the Board of Bupiliç, underlined that they set sails to big targets by saying, “Conscious of realities of the industry Bupiliç is aware of the fact that growth is the single possibility in order to stand straight and be permanent in the sector. The 100% growth we realized during last 5 years is our guarantee to accomplish our plan of growing %100 within three years.” We listened details of their success story from Mehmet Yavuz.

Our first question is short and simple.

Why poultry?

Meat is an important source of nutrition for many people around the world. Global demand for meat is growing: over the past 50 years, meat production has more than quadrupled. The world now produces more than 320 million tons each year. Pigmeat is the most popular meat globally, but the production of poultry is increasing most rapidly. Global production of poultry meat has increased rapidly over the last 50 years, growing more than 12-fold between 1961-2014.

As shown in the graph above, the global poultry meat consumption growth will maintain its leadership within the next decade. That’s why “poultry”.

Bupilic ranks in the top-500 companies of Turkey. What are the major factors behind this success?

Bupilic has been growing continuously for the last 5 years and it consolidates its position in the top-500 companies of Turkey. Stability,

hardworking and solid capital structure are the major factors behind this success.

Poultry is riskier than many other food items in terms of being healthy. What are the most important facts in hygienic and healthy production in poultry?

Maintaining excellent health of poultry flocks is the primary objective of any producer, since a healthy flock can be translated into a profitable flock. Despite all progress in prevention and control of infectious diseases, it is still difficult to keep a commercial poultry facility completely disease-free. In reality, however, a comprehensive biosecurity program goes beyond these and includes many other components.

In any commercial poultry operation, flock health must be excellent in order to achieve maximum profitability. With the current tendency for regulatory agencies in many parts of the world to further limit the use of antibiotic growth promoters and therapeutic antibiotics, more effort must be directed at disease preventive strategies rather than the use of pharmacologic treatments. Biosecu-

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rity is a necessary expense and can make a difference between success and failure in a poultry operation. As the industry continues to develop and become even more competitive, it is clear that a solid biosecurity program is essential for a company to survive and remain profitable in the poultry business.

As an authority in the industry with a vast experience, what would you suggest for consumers to be careful about consuming poultry products?

Today’s consumers are generally more health-conscious and react strongly to perceived safety issues associated with the consumption of products of animal origin. Today, when the media tends to generate hype rather than reporting the news, it is even more important to maintain a continuous vigilance to keep consumer confidence in poultry products. I personally claim that the safest production process belongs to the poultry industry and guarantee that consumers will never regret

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in case of the disease issues and the nutrition facts of this precious product.

Would you like to detail your sales in terms of domestic and export markets?

As it is shown in the graph below, Bupilic sells its products; 76% in domestic markets and 24% in export markets. Distributors, business councils and foreign fairs are the main marketing tools of our foreign sales.

ANFAS HORECA generates a great sum of trade!

Held in in ANFAS Antalya Expo Center, 15-18 January 2020, and flooded by visitors, ANFAS HORECA Sector Fairs is reportedly generated 3.5 billion dollars of trade.

Turkey’s largest ‘Hotel-Restaurant-Cafe (HORE-CA) sectors meeting 31st Hotel Equipment and 27th Food Product fairs concurrently held in ANFAS Antalya Expo Center, 15-18 January 2020, banded together 3 thousand 700 brands and 600 companies.

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ANFAS Chairman of the Board Ali Bıdı indicates that over 52 thousand people visited ANFAŞ fairs from 70 countries, particularly Russia, Iran, Algeria, Georgia and Germany and from 81 provinces in Turkey, added that from 70 countries 2,725 professional buyers takes

place on the Reception Committee Program. He pointed out that in the first months of 2020 ANFAŞ HO-RE-CA Fairs provided a $ 3.5 billion business volume for the sector.

The most important companies of the Hotel, Restaurant and Cafe (HO-RE-CA) sectors made an appearance at ANFAŞ Fairs, 31. International Hospitality Industry Equipments Exhibition, 27.

International Trade Fair for Food and Beverage, which are organized between 15- 18 January 2020. Fairs brought all stakeholders of the sector together and hosted many events like “Yaşasın Anadolu Food Show”, “8th International Housekeeping Olympics”, “Latte Art” Competition” which are attracted intensive attention.

Chairman of the board Ali BIDI expressed that Anfaş Fairs, 31st International Hospitality Industry Equipments Exhibition and 27th International Trade Fair for Food and Beverage, were very successful. “In our fairs, there were 3,700 brands and 600 companies. From 70 countries and 81 provinces of Turkey more than 52 thousand “visitor participation” have generated great synergy in the HORECA sector.

By virtue of B2B meetings we provided to our international Purchasing Delegation and participants with 2,725 buyers from 70 countries, we contributed to an average volume of 3.5 billion dollars for the sector in the first month of 2020.

Russia, Iran, Algeria, Georgia and Germany were the countries with the highest number of visitors. With the participation of over 600 chefs, we hosted many intense events such as “Yaşasın Anadolu Food Show”, “8th International Housekeeping Olympics”, “Latte Art Barista” competitions and Energy Efficiency sessions.”

Mr Bıdı announced that studies have already begun for the next year fairs, he appealed industry stakeholders to take part in Turkey’s largest HORECA fair.

Local and Innovative Products Marked on ANFAS HORECA Fairs The biggest meeting of tourism and food sectors in Turkey, 31st International Hospitality Industry Equipments Exhibition and 27th International Trade Fair for Food and Beverage fairs also hosted remarkable products, innovations, R&D investments and stunning brands.

At fairs, The brands that coming with solutions to the needs and expectations of the tourism and food industry and their innovative products were marked like T-Car, a new generation 100 percent electric and design award-win-

ning service vehicle, ecological dishes that are natural and dissolve in nature within 60 days, robot bartender, mobile stone oven.

ANFAŞ HORECA, fairs Organized simultaneously, hosted many events that emphasize product and service quality with the latest developments in the sector.

There are over 400 geographically marked products in our country Tourists coming to Turkey, spends $ 157 per person for food and drink. While the number of tourists in the world exceeds 1 billion people, 88.2 percent of these tourists say “Food is very important in choosing a destination”.

As such, the number of people traveling around the world according to “flavor stops” is growing rapidly. There are over 400 geographically marked products in our country. In the European Union, three products of Turkey, Antep Baklava, Aydın Fig and Malatya Apricot have been registered.

The importance of gastronomy tourism and geographical marking, which are becoming increasingly important as alternative types of tourism, were brought to the agenda with the ‘Geographical Marked Products and Gastronomy Tourism Relationship’ panel.

Professor Dr. of Agriculture, Bülent GÜLÇUBUK -Department of Agricultural Economics, Faculty of Agriculture, Ankara University- moderated the panel which Ms. Food Engineer and Environmental Protection and Control Manager Sevda Erdoğdu, Turkey Chefs Federation Deputy Chairman Mustafa Erol, Traditi-

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onal Products and Geographical Indications Department Manager Huriye Özener, Antalya Commodity Exchange of Geographical Mark Specialist Dr. Rana Demirer attended.

It was stated in the event that the sector will add value to tourism and our country with the geographically marked products, and that the chefs should use these products with logos and create awareness when using them.

In Turkey, it is estimated that Food Waste exceeded $ 300 billion Another issue that attracted attention in ANFAŞ HORECA fairs was ‘Food Waste’, one of the most important problems of the tourism and food industry.

In this context with the cooperation of ETÜDER (Out of Home Consumption Suppliers Association) and Fazla Gıda AŞ, ANFAŞ hosted a panel on “Prevention of Food Waste in HO-RE-CA Channel”.

Public Health Expert, Rumeli University Vice Rector. Prof. Dr. Oğuz Özyaral moderated the panel which ETÜDER Chairman of the Board Melih Şahinöz, Regnum Board Member Deniz Üstertuna, Fazla Gıda Sales Manager Gökmen Güven, Chairman of Turkey Chefs Federation Zeki Açıkgöz and ANFAŞ Chairman of the Board Ali BIDI were the guest speakers.

The panel, chefs showed great participation, held for the first time in Turkey. In the panel, many issues like waste at agriculture, at the end consumer, at the table, at the plate were discussed.

8th International Housekeeping Olympics Attracted Great Interest One of the most remarkable and most important events of the fair was the 8th International Housekeeping Olympics organized with the participation and support of all KH associations under the roof of Hotel Housekeeping Education and Decoration Association HOTED. Hotel professionals and tourism school stu-

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dents attended the Olympics hosted by ANFAŞ. The competitors had chance to display their skills in various categories such as bed making, towel figures, basketball and mummy man in the 2-day Olympics.

Hotel Baristas at The Latte Art Competition ‘Latte Art Competition’ and ‘Coffee Events’ Organized by the Hotel Barista Association have great importance in terms of strengthening communication, increasing in the number and quality of barista in Turkey tourism.

Energe Themed Sessions with Cost Reducing Solutions ENEREX Energy-themed private sessions, where information was given to the sector on the efficient use of energy and reducing electricity costs, were the events that attracted the appreciation of exhibitors and visitors. Important sessions such as Energy Storage and Electric Charging Stations, Energy Efficiency in Industrial Facilities and Hotels, Let’s Collect Solar on our Roofs were listened with great interest by the investor.

The ENEREX Energy Efficiency and Transformation Fair, which will be held at the ANFAŞ International Fair and Congress Center between February 27-29, has already attracted great attention.

“Yerliyse Yeriz Yerliyse Kullanırız Yaşasın Anadolu” ANFAŞ in collaboration with the Association of Economics Journalists (EGD) organized a round table meeting, titled as ‘Yerliyse Yeriz Yerliyse Kullanırız Yaşasın Anadolu’ with the intend of bringing World Brand Fairs to Turkey.

At the event, ETÜDER Chairman of the Board Melih Şahinöz, Chairman of Turkey Chefs Federation Zeki Açıkgöz and ANFAŞ Chairman of the Board Ali BIDI, Chairman of Tourism Hotel Managers Association (TUROYD) Ali Can Aksu, Chairman of the Board SERKONDER Halil Kozan, Vice President Professional Hotel Managers Association (POYD) Mehmet Bahar, Chairman of the Board Öztiryakiler Tahsin Öztiryaki, Chairman of the Board Doğanlar Holding Davut Doğan, Chairman of the Board ARNİCA Senur Akın Biçer, ASKON Antalya Branch President Cahit Urfan and ARZUM Marketing and Product Development Director Mehtap Yıldız were the guest speakers.

During the meeting, the country’s values and products were discussed by the industry’s stakeholders.

Olam serves up taste of inspirational ingredients at Gulfood 2020 Leading food and agri-business, Olam International Ltd, will be showcasing its Cocoa, Coffee, Dairy, Edible Nuts and Spices ingredients in a culinary demonstration at this year’s Gulfood. Chefs will present delicious recipes, such as mezze with chili, garlic, and almond paste; gnocchi with reduced fat almond flour and black pepper, as well as dark chocolate cookies with roasted cashew paste.

Backed by a global sourcing, farming and processing footprint, Olam has developed a strong position in countries across Middle East & North Africa (MENA). The company offers a differentiated portfolio of ‘on-trend’ products that cater for diverse food choices and increasing consumer demand for healthier and more sustainable food. In the last year, Olam’s new sustainable sourcing platform AtSource, has been rolled out to two of its supply chains in the region - hazelnuts from Turkey and onion from Egypt – giving customers first time access to the social and environmental footprint of these ingredients at every step along the supp-

ly chain, from the farms, to the factory gate.

Speaking ahead of Gulfood, Gaurav Grover, Senior Vice President and Regional Head for Olam in MENA said: “Olam has a unique offer for manufacturing and retail customers: we either source or grow an extensive portfolio of ingredients, which we then process in certified facilities, and customise for specific applications in one of our 14 innovation centres around the world. Our Edible Nuts portfolio alone includes almonds, cashews, peanuts, pistachios, sesame, walnuts and superfoods like quinoa and chia, available in multiple formats for just the right texture and aroma. Couple this with a similarly broad ingredient offer each for dairy, cocoa and spices. So whether it’s about identifying new origins, new product development or contract-manufacturing, our team is ready to discuss our customers’ needs at Gulfood”.

Olam’s customers from the region commented: “Gandour Group consider Olam to be a strategic partner adding value to our business. Quality, reliability and consistency gave Olam a leading competitive advantage.” Haitham Noureldine, Regional Buying Manager, Gandour Group “Olam has been our reliable vendor of cocoa products for more than 10 years. We are delighted by the quality of products and services provided by Olam and appreciate prompt responsiveness and professionalism in business.” A Sridhar, Head-Procurement, IFFCO “It has been a long and fruitful journey with Olam, with full commitment and cooperation in all aspects.” Wasim Arar, Director, Tayseer Arar Food Company.

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Arla Foods Ingredients: Protein hydrolysates increasingly important in allergy fight Arla Foods Ingredients is highlighting the growing potential of milk protein hydrolysates for the management of allergy and discomfort in infants.

The prevalence of allergic diseases is rising globally,[1] while up to 30% of formula-fed infants often experience gastrointestinal discomfort.[2] Milk protein hydrolysates are the result of an enzymatic process in which protein is cut into smaller peptide fragments. Where breastfeeding is not possible, infant formulas with hydrolysates are often recommended because of their benefits for allergy management and the reduction of discomfort.

For example, clinical studies have observed reduced risk of atopic dermatitis in infants fed hydrolysed infant formulas compared with those based on intact proteins.[3] Growing awareness of such benefits means protein hydrolysates are increasingly used in infant nutrition products. Between 2014 and 2018 global launches of formula products with whey protein hydrolysates increased by 7.9% CAGR.[4] Furthermore, recent consumer research by Arla Foods Ingredients found that 32% of mothers worldwide, and 49% of those in China, were

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aware of whey protein hydrolysates. Of those who were familiar with the ingredient, 31% expressed a preference for formula containing it.[5] Arla Foods Ingredients’ offers a range of scientifically proven milk protein hydrolysate products in its Lacprodan ® and Peptigen ® ranges. In one study, high-risk infants were either breastfed or given a hypoallergenic formula based on Peptigen ® IF-3080. There were no significant differences regarding the development of atopic dermatitis or measured immunological outcomes.[6],[7] Manel Romeu Bellés, Industry Marketing Manager at Arla Foods Ingredients said: “Infant discomfort is one of the most common reasons parents switch formulas, so it’s essential that the risks of allergy and gastrointestinal problems are minimized. Protein hydrolysates are both clinically proven and sought after by consumers. At Arla Foods Ingredients we have over 25 years’ experience of producing high-quality milk protein hydrolysates for formula. Infant safety is paramount, which is why we’ve invested heavily in both pre-clinical and clinical research so we can offer a range of products that are proven to be safe and effective.”

Harem Chocolate diversifies cacao, the nature’s miraculous food, with healthy recipes and produces for people’s happiness!

Harem Chocolate has been developing its passion for chocolate production, with the mission of “Connecting the Right Consumer With the Right Product” for 21 years. Producing in a boutique style the company is a leading brand in the chocolate industry today.

Harem Chocolate, which opened its doors 21 years ago for the first time in Erenköy, has become the industry’s leading brand for boutique chocolate production with its online shipments throughout Turkey, exports to the Gulf countries and London, and the increasing number of stores.

Harem Chocolate, diversifying cacao, the

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Nature’s miraculous food, with healthy recipes that are suitable for Turkish taste prepares products to be consumed with happiness.

Harem Chocolate, which constantly develops its passion for making chocolate with the mission of “Connecting The Right Consumer With The Right Product”, offers quality products with varieties that appeal to the customer’s taste in

a wide perspective with the awareness of the concept of “small and concise”.

Harem Chocolate is also very selective about packaging. Besides their stylish special fabricated boxes, they reach their customers with the well-designed packs including private messages for special days.

Healthy chocolate varieties offered in stylish boxes which have been produced in the workshop located in a central building at Ataşehir, can be purchased through brand’s shops located at Erenköy and Teşvikiye.

Products can also be ordered online through the website www.haremchocolate.com.

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Smoobees offers a new sensorial, visual and taste experience Puratos, the international manufacturer of ingredients for the bakery, patisserie and chocolate sectors promotes SMOOBEES, a breakthrough set grasping the latest consumer trend – texture is the new taste.

Smoobees are soft beads that offer a creamy texture while ensuring rich taste in every bite. They come in different flavors and are unlike any other inclusion currently on the market. Not only does it allow bakers to add a soft and smooth texture to baked goods without injection equipment, it also offers them a new flavor palate to play with.

A boost of fun, taste and texture Through Taste Tomorrow, the world’s largest bakery, patisserie and chocolate consumer survey[1], Puratos identified the latest consumer trends to hit the market. “One trend which emerged from the survey was the growing importance of texture. For consumers, texture is now the new taste”, Puratos CEO Daniel Malcorps explains. “Through Smoobees, we have transformed this trend into a real-world innovation that can easily be used in a professional baking environment.”

Adding fillings, fresh fruit or other inclusions to cakes can often be technically challenging for producers (need for injection equipment, frozen storage, limited bake stability, …). Puratos’ latest innovation addresses this challenge: it offers producers a new creative playground to explore, without having to adapt their production processes.

Moreover, while other inclusions can dry out produce over time (dried fruits, chocolate chunks, …), Smoobees add extra indulgence, freshness and moist, flavorful pockets to every bite of cake.

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With Smoobees, Puratos strikes the perfect balance between innovative texture and classic taste, enabling professionals to develop a new range of inspirational and creative cakes previously unthinkable. “Existing inclusions often fail to deliver the desired flavor intensity or the wanted natural flavor profile patissiers are looking for. With Smoobees, we can now imagine

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including any kind of flavor inside cakes, opening the creative potential for new creations�, according to Boris Willo, head of patissiers at Puratos and French schooled patissier.

The new inclusion is set to launch in different flavors (lemon, blueberry, and caramel), across various European countries as of January 2020.

High level appointment for Messe Stuttgart Ufuk Altıntop has been appointed the General Manager of 25 countries, including in particular Lebanon, Qatar, Saudi Arabia, United Arab Emirates, Romania and Egypt at the German company Messe Stuttgart, which organizes notable exhibitions in Turkey and elsewhere.

Having been in the business since 1940, Messe Stuttgart Fuarcılık executed a top-level appointment to reinforce the company’s management performance even as it continues its investments.

Ufuk Altıntop, serving as the General Manager for Turkey at Messe Stuttgart has also been appointed as the manager of Bulgaria, Romania, Turkic Republics, the Middle East and North Africa.

Altıntop will lead all operations in these regions, including the integration of exhibitors and visitors.

Messe Stuttgart Ares Fuarcılık also continues to add new exhibitions to its portfolio by making negotiations for new partnerships in Turkey.

This way, the company aims to integrate more exhibitors and visitors from the aforementioned countries and regions to the exhibitions held in different parts of the world.

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About Ufuk Altıntop: After completing his high school education at Ortadoğu Highschool majoring in German, Ufuk Altıntop graduated from Bilkent University, Department of Tourism and Hotel Management ranking first in his class. He then completed Istanbul University, Faculty of Economics, International Business Administration Graduate Program. After working in different industries, he worked as Deputy General Manager of Hannover Fuarcılık for 15 years. He started working at Messe Stuttgart Ares Fuarcılık as Deputy General Manager in 2015 and then he was appointed as General Manager in 2017. By January 2020, he became the Regional Manager of Bulgaria, Romania, Turkic Republics, North Africa and the Middle East.

XIX International Trade Fair for Savoury Snacks & Nuts

16-17 June 2021 Hamburg Messe

Move your business forward at the worldwide fair for savoury snacks

Trends Tastes Technologies Suppliers Decision-makers Distributors Trade partners Customers

snackex.com

SNACKEX is unique It’s the only international trade fair fully dedicated to savoury snacks

2,500+ 80%

76%+

180+

96+

Number of visitors

Involved in purchasing decision

Number of exhibitors

Number of countries represented

Manager level and above

Exhibiting at SNACKEX means you can reach savoury snack decision-makers you won’t find at other fairs Get focused on generating sales with decision-makers and get your business moving.

SNACKEX is a unique opportunity to launch or promote your products into the sector and an unrivalled opportunity to connect with focused professional customers and prospects.

Buyers come from over 90 countries looking for inspiration and the latest technology to advance their businesses.

Whether snack makers are sourcing equipment, materials or ideas, it is vital they feel confident

SNACKEX

about their decisions. The best way to achieve that is to see all the options together in one place. That’s why they come to SNACKEX and that’s why at SNACKEX exhibitors can meet and do business with everyone who matters, right there and then, in one convenient location, over two days.

SNACKEX conveniently brings together trade fair and conference under one roof to make it easier for everyone to network and do business.

XIX International Trade Fair for Savoury Snacks & Nuts

Why exhibit? + Sell your products to an audience that is ready to buy + Show your innovations to the decision-makers of the snacks industry + Meet existing customers and new prospects from around the world SNACKEX is the industrydefining event for the savoury snacks sector - the world’s only trade event dedicated to the savoury snacks industry and the best opportunity to launch or promote your products to sector buyers.

+ You will be taking part in an exhibition that is dedicated to the savoury snacks sector so your booth will not be lost against hundreds of others as in general food shows + The only focused opportunity to target snacks buyers, specifiers and influencers, under one roof + Only qualified visitors/buyers from the savoury snacks and snack nut industry are allowed access

+ Unrivalled opportunities to network + A professional environment to do business – world-class venue, in a world-class city + Meet leading decision makers – over 70% of attendees at the last event had a buying influence + Varied programme – industry issue conference sessions attract more snack makers

+ Thank your best customers – keeping existing customers happy is as important as finding new ones. Many of your best customers will be at SNACKEX – you should be too!

Who visits?

Manufacturers and suppliers of:

Your customers!

+ Savoury snacks – potato & corn chips, extruded snacks, baked snacks, pretzels, popcorn, fruit snacks, meat snacks, peanuts and other snack nuts

+ Senior directors from the world’s major snack makers, seeking inspiration and insight

+ Snack processing equipment + Weighing equipment + Packaging equipment & materials + Packaging materials + Extrusion systems + Nut processing equipment

Yves de Vinck, CEO, Roger & Roger - Croky

+ Share expertise – with visitors and other exhibitors

Who exhibits?

+ Snack pellets

SNACKEX is excellent! Much of the fair’s appeal lays in its tightly defined focus - many of the bigger shows are too diverse, whereas SNACKEX is very much concentrated on snacks.

+ Gain international exposure – meet buyers from over 40 countries

+ Ingredients + Flavours / seasonings

+ Senior marketing and NPD representatives looking for new products and ideas + Engineers and production people looking to source new equipment + Nut brokers and traders looking for new contacts and supply sources + Customers in search of product demonstrations and one-to-one meetings with new and existing suppliers

+ Oils and fats

+ Retail representatives looking for new product lines

+ Laboratory equipment & services

+ Companies seeking solutions to individual challenges

+ Materials handling + Consulting Services

16-17 June 2021

Hamburg Messe

Secure your stand

Recent exhibitors

SNACKEX 2019 was sold out with a waiting list, now it’s your opportunity to get ahead of the competition and advance your business in 2021!

A Innovative Food Products

Grupo Apex

Oberlin Filter

ABICAB

Halawani Industrial

Olega

AMP Automation

Hastamat Verpackungstechnik

Ozstar Kuruyemis Makine

Adecoagro

Heat and Control

PT Sekar Laut

Al Helo Extrusion International

Hebenstreit

PTF Filters

Reserve your exhibit stand at SNACKEX 2021 before 31 March 2020 and enjoy a 10% reduction off the standard rates.

Almond Board of California

Hügli Nährmittel

Pasta Foods

Almounajed Food Industries

Huseyinogullari Tarim

Pavan

Aceitera General Deheza

Imco Process

Perten Instruments

Agromais

Incalfer

Phoenix Flexibles

Contact the organisers today to find out about stand availability and to make your booking.

American Extrusion International

Incomec Cerex

Pisto Maschinenbau

Angel Yeast Co

Intertaste

Planet Dryers

Aperitivos Flaper

Irta Group Packaging

Polar Systems

Aptean

Ishida Europe

Pol-Foods

Arrow Systems Sdn

Ispak Esnek Ambalaj

Prodeman

Atlas Extrusion International

Jilin City Changrong Agricultural

Process Sensors (Europe)

Avena Foods

J C Ford Company

Productos Churruca

Aviko-Rixona

J R Short Milling

Pulsemaster

+

Bell Flavours and Fragrances

Jilin Liaohe Processing Co

Qingdao Foodlink Co.

Biotrek

Jinan CFC Machinery

Qingdao Golden Rock Nuts Co

Blueprint Automation

Jongerius Hanco

Qingdao Ruizong Food Co.

Boost your brand further

Bosch Woodman Packaging Technology

KMG Systems

Qingdao Topsen Imp. & Exp. Co

Bredabest

Kadant

Quality Pellets

KayDee Solutions

Re Pietro

Kanaan

Reading Bakery Systems

Kalizea

Revtech Process Systems

Kenray Forming

Rosenqvists Food Technologies

Kerry Europe & Russia

Rovema

Key Technology

Rudolph Foods

King Nuts & Raaphorst

SNAC International

Kiremko

Samba International

Koninklijke Euroma

Seasonings & Specialities Sdn

Kuipers Food Processing Machinery

Sensortech Systems Europe

Lalesse Extrusion

Senadolou Misr

Lallemand Bio-Ingredients

Seyeks

Lawrence Equipment

Shantou Huaxing Machinery

Le Caselle

Siddhivinayak Agri Process

Liaoning Zhengye Peanut Co

Silesian Grain

Leng d’Or

Solina

Limagrain Céréales Ingrédients

Soufflet Alimentaire

Liven

Spice Application Systems

Lyckeby Culinar

Strand Palace Agencies

Maddox Metal Works

Technology Container Corp

Mafin

TAV

Mane

Taam 88

Manufacturas Ceylan

Tekirdağ Un

Martini srl

Tiybe Snack Pellets Gida

Martinorossi

TNA Solutions

Mettler-Toledo Safeline

Tomra Sorting

Mitchell Dryers

Triz Ventures

Mix Industria & Comercio

Tronrud Engineering

MoistTech Corp

Unifine

Molino Favero

Univar

Mutchall Engineering

Urschel International

NDC Technologies

UVA Packaging

Nakskov Mill Foods

V.AL.IN

Nanonord A/S

Van Marcke Food Group

Newsmith Stainless

Vuormar Packaging

Noble Agro Food

Walterwerk Kiel

Noida Fabcon Machines

Wintech Taparia

N.P. & Company

Wirebelt Company

Nuhealth

Wolf Verpackungsmaschinen

Nutri Flavours

Zirve AS Makina

Brovind - GBV Impianti Bühler Group

Once you’ve made the right decision to exhibit at SNACKEX get your message seen!

C Cretors & Co CDR C Meijer Cablevey Conveyors

Put your company’s name right in front of international buyers before they even get to your stand! SNACKEX is a big deal.

Every exhibitor is competing for visitors’ attention – make it easy!

Give yourself that extra edge to drive visitors to your stand and ensure they’ll recognise your brand. Be creative!

Our exclusive opportunities are the perfect way to promote your company, your brand and your product. They are cost-effective, varied and impossible to miss.

Contact the organisers for more information.

Carl Zeiss Spectroscopy Casa Herrera Cerealicola Rossi Chhajed Foods Clextral Group Codrico Colin Ingredients Constantia Flexibles Crystal Filtration CPM Wolverine Procter DACSA (Maicerias Españolas) Dallas Group Dalziel Ingredients Elea Emsland Stärke Extrusion-Link FAM Fabcon Food Systems Favero Antonio FEN Filtercorp Flo-Mech

Organisers

Focke Packaging Solutions Formers International Fromatech Ingredients Frutarom Savoury Flavours Gastaldi Hnos

European Snacks Association asbl Rue des Deux Eglises 26, B-1000 Brussels, Belgium Tel +32 (0)2 538 20 39 Email esa@esasnacks.eu snackex.com

Geo Project Industries srl Geus Girisim Makina Givaudan Good Mills Innovation Gramybel Griffith Foods

GNT showcased EXBERRY® Coloring Foods’ plant-based potential at ProSweets Cologne GNT highlighted how its EXBERRY® Coloring Foods can help confectionery and snack manufacturers meet the soaring demand for plant-based products at ProSweets Cologne 2020 (2-5 February).

Petra Thiele, Managing Director for GNT Europa GmbH, said: “Our EXBERRY® Coloring Foods are a perfect solution for plant-based products, and with more than 400 shades to choose from the creative possibilities are endless.”

Made from fruit, vegetables and edible plants, EXBERRY® Coloring Foods are an ideal option for manufacturers seeking to tap into a trend that saw vegan confectionery product launches increase by 140% from 2013 to 2017.[i]

At ProSweets Cologne, GNT (Stand G011, Hall 10.1) highlighted Shades of Aqua, its key food and beverage color trend for 2020.

The company offered a range of ways to experience EXBERRY® Coloring Foods.

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Nem Alma ve Kurutmada Çözüm Ortağınız...

İkitelli Organize Sanayi Bölgesi MUTSAN Mutfakçılar Sanayi Sitesi M Blok No : 40 Başakşehir / İSTANBUL www.akscooling.com info@akscooling.com

Dimes up in the Chinese Skies!

While continuing growth in its international markets, DİMES expands its collaborations with the world’s leading airlines as a product of choice for in-flight services. In addition to continuously growing its market share in the far eastern market, DİMES has sealed a business partnership with China Eastern Airlines. The cooperation pact between DİMES and China Eastern Airlines is also considered as an important milestone for economic ties between China and Turkey.

DİMES, Turkey’s first domestic fruit juice investment, top producer and a leading soft drinks brand, undersigned a cooperation pact with leading Chinese air carrier China Eastern Airlines (CEA).

passenger volume. In addition, DİMES products will also be featured in China Eastern Airlines online catalogue. The 5-years cooperation pact is also considered as an important landmark for Chinese – Turkish economic relations.

According to the cooperation pact, DİMES will be the sole fruit juice supplier for in-flight First Class and Business Class catering to China Eastern Airways, which serves over 130 million travelers annually and ranks 7th globally in

The pact was undersigned by DİMES General Manager Ozan Diren, in Shanghai where he visited upon special invitation by China Eastern Airlines (CEA). Apart from Tian Niu Wen, who also undersigned as CEA Deputy

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General Manager. Also present at the signing were Consul General of Turkey Mr. Sabri Tunç Angılı, Li Yang Ming, President and General Manager of China Eastern Airlines and DİMES Sales Director Mr. Can Devrim.

An important step for Turkish economy DİMES General Manager Ozan Diren was warmly welcomed by the Chinese media, and he appeared on a live interview at CCTV, the Chines State Television, where he said: “Apart from a widespread domestic flight network, the China Eastern Airlines is highly esteemed all around the world with its strong international growth, modern fleet and high quality services. We are excited to become a part of the amazing in-flight experience delivered by leading brand of global aviation. The importance of this cooperation goes beyond selling bottles of fruit juice in the air, as it will contribute greatly to our brand awa-

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reness among Chinese consumers by having them taste our products, and then translating that into retail sales. This cooperation is also an important win for the Turkish economy.”

Apart from Ozan Diren, the CCTV interview also featured Liu Shaoyong, Chairman and Secretary of Party Leadership Group, China Eastern Air Holding Co. Ltd., who said that their keen research for providing their guests with the best quality in best terms has led them to Turkey and to Turkey’s forthcoming and most trusted producer DİMES. DİMES management has held a meeting at Shanghai, where they visited for the cooperation pact, and later attended the Chinese-Foreign Enterprise Cooperation Forum.

The signing was held at the Forum, which is considered as China’s most important event for international business partnerships.