Food Turkey November 2019

INTERNATIONAL FOOD & INGREDIENTS MAGAZINE

www.foodturkey.com.tr | NOVEMBER 2019

Meet the suppliers that matter

3-5 December 2019 Villepinte Parc des Expositions, Paris, France

JOIN US IN PARIS www.fi-europe.eu

Publisher Hüseyin Ferruh IŞIK on behalf of ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.

Managing Editor (Responsible) Mehmet SOZTUTAN mehmet.soztutan@img.com.tr

Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr Editor Busra ICIN busra.icin@img.com.tr

International Sales Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr

Graphics & Design Hakan SOZTUTAN hakan.soztutan@img.com.tr Subscription Ismail OZCELIK ismail.ozcelik@img.com.tr

HEAD OFFICE İSTMAG MAGAZİN GAZETECİLİK YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ. İHLAS MEDIA CENTER Merkez Mahallesi 29 Ekim Caddesi No: 11 Medya Blok Kat: 1 P.K. 34197 Yenibosna - Bahçelievler / İSTANBUL / TURKEY Tel: +90 212 454 22 22 Fax: +90 212 454 22 93 www.foodturkey.com.tr e-ma­il : sales@img.com.tr LIAISON OFFICE Buttim Plaza A Blok Kat: 4 No: 1038 Bursa / TURKEY Tel: +90 224 211 44 50-51 Fax: +90 224 211 44 81 PRINTED BY | İH­L AS GAZETECİLİK A.Ş.

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna - Bahçelievler / İSTANBUL / TURKEY Tel: +90 212 454 30 00

ADVERTISEMENT INDEX AKS COOLING..................................... 55 ALLI GIDA............................................. 27 ALTINBAHCE..........80 - INSIDE BACK C. ANFAS................................................... 63 EMIR GLOBAL........................................ 7 FI EUROPE ...........INSIDE FRONT COVER HALAL HANNOVER..............................17 IBAKTECH............................................. 73 INTEGRATED TRADING COMPANY.... 47 KOYUNCU GROUP...............................31 KRISTAL COLA...................................... 65 MODERN BAKERY MOSCOW..............19 MSC - MEDITERRANEAN SHIPPING COMPANY.......BACK COVER NUH’UN ANKARA MAKARNASI......... 79 PICTA NATURAL INGREDIENTS............. 5 SENPILIC................................................61 SONAROME........................................... 1 TUFEKCIOGULLARI MAKINA..........36-37 WORLDFOOD ISTANBUL......................51

The next issue will be at

This is Eifel...

Power is the tower!

The industry professionals are en route to Paris in the early days of December. So is our team. FI Europe is the meeting point and focus of attention for all food and beverage industry this month. We will witness a great number of the novelties and challenges of powerful companies at Parc des expositions Paris Nord Villepinte.

We prepared well for this show for which we are a media partner. We have contributed to the proAyça SARIOGLU Coordinator e-mail: ayca.sarioglu@img.com.tr

motion of this already famous fair and produced a content-rich magazine. We will wrap up the current year with this issue and enter 2020 with an even busier event schedule.

2019 was a year of volatility and fluctuations. There have been political dilemmas, hot war winds, currency and trade wars… The economies were destressed. We are fairly hopeful for 2020. We will start the new year with ISM Cologne. The exhibitors and visitors of ISM are the audience that ingredient suppliers address to. ProSweets show, which will be held concurrently with ISM is the other side of the coin at Cologne. We will cover both shows with our next issue. We will continue with Gulfood, World Food, Modern Bakery, Ibaktech, Uzfood, Interfood, Propack Asia, Malaysian International FB Fair, Malaysian MyFood Tech, Istanbul Food Fairs, World Food Moscow, Foodtech Eurasia, Gulfood Manufacturing and Fi Europe Germany.

We are proud of having many respectful international brands in our magazine throughout 2019 and we have excellent bookings for the coming year. I hope 2020 will be a very fruitful time for all!

Ayça

IKMIB brought local and foreign companies in the packaging industry together

Held for the 25th time this year and bringing together significant companies in the industry, Eurasia Packaging Fair took place on October 23th-26th, 2019. Organizing a hosted buyer program concurrently with the exhibition, Istanbul Chemicals and Chemical Products Exporters’ Association (IKMIB) brought 14 companies from 5 countries together with the representatives of the Turkish packaging industry.

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Under scope of Eurasia Packaging 2019, which was organized in Tüyap and was attended by a total of 744 domestic and foreign companies, IKMIB organized a Hosted Buyer program on October 23th, 2019 concurrently with the exhibition. 14 companies from Azerbaijan, Bulgaria, Moldova, Tunisia and Morocco taking part under scope of IKMIB “Packaging Industry Hosted Buyers” came together with local producers and made bilateral business meetings. Meeting Turkish exporters under guidance of IKMIB, foreign companies utilized new business collaboration opportunities.

“Green packaging will have a market of 100 billion dollars” Speaking at the event, Istanbul Chemicals and Chemical Products Exporters’ Association (IKMIB) Chairman of Board of Directors Adil Pelister mentioned that organizing the fair together with stakeholder organizations is an indicator of expansion in the spectrum of the industry. Pelister said, “Almost all sectors, particularly food, textile and health sectors have a packaging industry.

Growing on average 6 percent worldwide, the packaging industry is scoring over 10 percent growth in certain areas in our country”. Mentioning that IKMIB will continue to contribute to the packaging industry with UR-GE (Supporting the Development of International Competitiveness) projects and trade committees, Pelister said, “Green packaging will have a market of 100 billion dollars. We should definitely be there as well. Flexible packaging industry is also likely to grow. Our companies in the packaging industry will gradually become larger players in the industry”.

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MSC,

a global leader for transportation and logistics in Turkey Having opened in 1995, MSC Mediterranean Shipping Company’s Turkey agency has expanded its presence to cover the main ports of the country.

Offering a global network coverage as well as local knowledge of the market, today the company has several hundred employees in 15 offices across the country.

In peak season, MSC updates its network to better serve shippers moving F&B cargo from Turkey to worldwide destinations

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MSC Turkey prides itself on recognizing the importance of protecting its customers’ cargo from the moment it takes charge of the container to the moment the container reaches its destination. The local shipping agents are passionate about transportation and logistics, which helps generate the very best in customer service from a passionate bunch of people.

Turkey benefits from very good climatic and ecological conditions which enhance the potential for the production of many varieties of fruit and vegetables. The conditions are particularly good for the cultivation of citrus fruit which is the most important sub-group of the fresh fruits and vegetables sector in Turkey. Citrus fruit production ranks fourth place among fresh produce in Turkey.

With an export of 3.3 million tons of fresh fruit and more than one million tons of fresh vegetables, Turkey is among top ten exporting countries for these types of produce. Tangerines and lemons are the most important products, followed by tomatoes and oranges. The Turkish production of both fresh fruit and fresh

vegetables is steadily growing as demand around the world is increasing.

According to typical seasonality, the peak of the Turkish foreign trade in fresh fruit and vegetables is in the final months of the year. The export of tangerines reaches an absolute peak in November and December. This is all linked to the holiday season when there is a sharp increase in demand for citrus fruits (lemons, oranges and grapefruit) as well as for pomegranate.

In peak season, MSC updates its network to better serve shippers moving cargo between Turkey and Russia. A dedicated service which is a fast, secure, cost-effective and sustainable was launched to provide advantage for shipments from Mersin and Iskenderun to Novorossiysk, shifting goods from the place of production to the place of consumption.

With regular weekly sailing, cargoes are shipped directly to Novorossiysk in 4 days from Mersin and 5 days from İskenderun. MSC works closely with clients to customise services based on their needs, which helps to open up new markets for exporters.

With a fleet of trucks and wagons, MSC Group’s logistics arm MEDLOG offers inland transportation and logistics services for shipments carried by various shipping lines

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MSC’s experts ensure trouble-free operations and are dedicated to advising customers such as fruit producers and shippers on how best to prepare their goods for transportation

Why to choose MSC for your food & beverages cargo?

From frozen meats to fruit and beverages, many of the world’s most celebrated brands trust MSC to fulfil their shipping and logistics needs every day. The scale and flexibility of MSC’s approach has enabled the company to build successful, long-term relationships with growers, producers, wholesalers and retailers from all over the world. Our commitment to you, wherever you are: Superior global coverage Connections with all trade centres of the world, transportation from 110 major export countries, to 130 major import countries.

Accessible dedicated team of experts Versatile container expert teams who ensure

trouble-free and stable operations and who are dedicated to advising customers such as fruit producers and shippers on how best to prepare their goods for transportation and help them reach existing and new markets.

Wide variety of equipment 20’ and 40’ dry or reefer containers, flexi tank, trucks with small generator units called GenSet, trucks without GenSet, inner-liner bag, tipping chasis, smart container solutions.

Weekly and regular services to global destinations Efficient, fast and reliable transportation services from Turkey to worldwide destinations and from worldwide origins to Turkey.

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MSC Turkey prides itself on recognizing the importance of protecting its customers’ cargo from the moment it takes charge of the container to the moment the container reaches its destination

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Safeguarding the cold chain MSC container systems can safeguard the cold chain enabling door to door transport at a controlled temperature.

New technologies and sustainable services enable the reaching of destinations that could not be reached or would be too expensive by road or rail.

Specialised services Citrus service; Double call to Novorossiysk port; 4 days transit time from Mersin-5 days transit time form Iskenderun.

Shipment tracking From booking receipt to delivery to final destination.

Global partners, local teams Strong experience in transporting all perishable cargo by sea, providing the professionalism necessary to handle fresh and frozen products without risk.

Customised door-to-door shipping solutions With a fleet of trucks and wagons, MSC Group’s logistics arm MEDLOG offers railway, transit, project transport and depot services for shipments carried by various shipping lines.

Improved product offerings and customer experience Supported by innovative and digitalised solutions and services.

Caring for the environment, employees & local communities Constantly renewing our modern, green fleet and caring for our workforce of over 70,000 employees, as well as the people in the communities in which we operate.

Building relationships for joint success Teams struggle to build and sustain long term relationships with customers for joint planning and joint problem solving.

www.msc.com/food-beverages

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New trade show responds to growing importance of halal products, 6-8 March 2020.

HALAL HANNOVER to trigger halal market Hannover – Consumer demand for halal products is on the rise worldwide, and Germany is no exception. Manufacturers, wholesalers and retailers are coming to regard the market for halal products as an increasingly important part of their business. Deutsche Messe is catering for this trend with its new HALAL HANNOVER trade show. The business and knowledge-sharing platform will premier from 6 to 8 March 2020 in Hall 19 of the Hannover Exhibition Center and will focus on food, be-

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verages, cosmetics and travel. It will also feature a special food-tasting area, where trade visitors and consumers are invited to embark on a “culinary journey of discovery”.

Growing market for halal products “Demand for halal foods is growing, and Muslim consumers are not the only drivers. More and more non-Muslims are discovering and developing a taste for specialty foods from the Middle East and value them as a welcome complement to their local cuisines,” explains Christoph Schöllhammer, the new trade show’s director at Deutsche Messe.

“Another key target group is health-conscious consumers, who buy organic and vegan food

products and cosmetics.” In Germany alone, the market for halal products is worth around five billion euros annually.

Halal certification Germany’s food and cosmetics industry already offers a diverse range of halal products. “Overseas markets insist on halal-certified products. However, getting this certification is not always easy,” explains Tilman Brunner, head of the international department at the Hannover Chamber of Commerce and Industry (IHK Hannover).

Halal certification warrants to the consumer that the product was manufactured in accordance with Islamic halal principles.

The IHK Hannover and German company Symrise, a manufacturer of flavors, fragrances and food and cosmetics ingredients, are both official HALAL HANNOVER partners. They also share an interest in helping German food and cosmetics manufacturers to introduce halal certification systems that are recognized domestically and internationally. “HALAL HANNOVER is all about fostering dialogue between manufacturers and consumers, and its conference program is designed to improve understanding of halal-related challenges, here and in international markets,” says Symrise’s Halal Officer, Norbert Kahmann. Kahmann will be giving a talk on “How do I find the right certification organization?” as part of the

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show’s supporting conference program. Gßnther Ahmed Rusznak, the CEO of Austria-based Islamic Information, Documentation and Certification GmbH (IIDC), will likewise present on the importance of halal certification and the various different certification standards.

Diverse conference program The conference program will also feature expert talks on the manufacture, export and marketing of halal products. For instance, Abdulrazak Kattan, the CEO of German-based Nosor Baladna GmbH, will talk about his experiences in the halal industry. Nosor Baladna is a halal food manufacturer and distributor that supplies wholesalers and retailers throughout Europe.

Islamic banking: values-based investment Islamic banking will be another fascinating keynote topic in the HALAL HANNOVER conference program. Banks operating in accordance with Islamic law are not permitted to charge interest, do business with the gamb-

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ling industry or facilitate investment in highly indebted companies. They are also prohibited from working with companies involved in the arms, tobacco, pornography, alcohol or pork industries. Representatives from INAIA, a provider of Islam-compliant savings and financial products based in Reutlingen, Germany, and the Frankfurt-based KT Bank will give lectures on the market potential and future prospects of Islamic banking.

While the first day of the three-day show will be for trade visitors only, both weekend days will be open to the general public.

HALAL HANNOVER is targeted at the retail and wholesale trade, supermarkets, the hospitality industry (restaurants, fast food companies and catering businesses), the hotel industry, food laboratories, the cosmetics industry, the travel industry and consumers.

For further information about the HALAL HANNOVER show, visit https://halal-messe.de/.

HALAL HANNOVER New exhibition for halal products 6 – 8 March 2020 Hannover ▪ Germany halal-messe.de

Ak Gıda wins “Altın Örümcek Web Awards” Turkey’s leading dairy products company and the owner of İçim brand, renewed its website and was awarded “Best Web Site” in “Food & Beverage” category at Altın Örümcek web awards which is held for the 17th time this year.

Altın Örümcek Web Awards, where successful projects are developed using web and internet technologies are evaluated, was held with an award ceremony on Wednesday, November 6th, at Grand Emek Pera Stage.

After the evaluation of 1,469 projects in 28 categories by a jury of 29 leading names in informatics, marketing, communication and business world, 245 projects were qualified for the finals. As a result of the evaluation based on criteria such as design, user experience, technical infrastructure, originality and content, the winning projects in each category were determined by jury and public votes.

Winner in “Oscars of Internet” is akgida.com.tr At the prestigious award of the digital world Altın Örümcek Web Awards, the Best Web Site

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Award in the Food & Beverage category is won

by Ak Gıda which is the producer of İçim dairy products and Pompaa Digital Agency with https://www.akgida.com.tr/EN/. The corporate website, which was launched in 2018, simplifies the user experience in terms of both software and design. It stands out with its unique content, successful visual language, user-friendly design and technical infrastructure. “I would like to express my gratitude to those who deemed us worthy of this valuable award, one of the important success criteria in the fields of digital and corporate communication; Ak Gıda Information Technologies and Human Resources teams, as well as the valuable jury members, and Pompaa Digital Agency for their support.” said Sinem Esen, Corporate Communications Executive, received the award on behalf of Ak Gıda.

Ak Gıda corporate website; with its convenient, user-friendly interface and mobile-compatible design, it offers visitors a complete experience.

The website catches the world standards with its contemporary and modern approach as well as the detailed content about the corporate world of Ak Gıda. Intimate communication is provided by using visuals of the company’s work environments and employees, such as offices and production facilities. In this sense, it received full points from the jury for design, content, originality and technical criteria and was awarded first place in the Food & Beverage category at the 17th Altın Örümcek Web Awards.

PICTA’S RED BEET

covers all of the food industry!

Progressing on becoming the face of Turkey in the global market in natural colorants production, PICTA will meet with professionals with its newly developed “RED BEET” product at Food Ingredients Europe, Europe’s biggest food fair in the food ingredient sector with its new products.

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Offering more stable products to the food sector with the solutions it develops on red beet, PICTA conquers the hearts of companies operating in the cake and pudding sector with RED BEET product. PICTA will present RED BEET at the booth number 6M65 at Food Ingredients Europe Fair to meet the needs of global companies.

Serhan Sen, one of the founders of the company, explained the new products they have developed and their preparations for the Food Ingredients Europe fair.

Can you tell us about We know that you produce the usage fields of your natural colorants for the colorants and the sectors food industry. What are the that your products are color options in PICTA’s propreferred most? duct range?

Our colorants are used in We are active in all natural almost all food sector fields pigments such as black such as confectionery, carrot, beetroot, Turmeric, pudding, soup, snack, ice Lutein, Spirulina (phycoccream, beverage produyanin), Paprika Oleoresin Serhan Sen, ction, etc. This year, our and Chlorophyll. But, as one of the founders of the company heat-stable beet coloring you know we’re good at product has received great the farming of Turkey’s most interest both in Turkey and abroad and has powerful black carrot and red beets that covered a significant portion of our sales. Sinare used as colorants under special contrace PICTA is an R&D based company, we listen cted in agriculture scheme. In this regard, to the problems of our customers and their we have the know-how to produce the best experiences and try to develop appropriate and provide high value-added products. We solutions for them. In this context, we have offer our products to our customers in liquid joint projects with several companies and and powder forms in general. In addition, we some of them are still active. For example, we commissioned our new system to produce recently completed our R&D studies with one purified and highly pigmented products in of the beverage manufacturers on a product black carrot and red beet products. In this that has higher light stability in acidic enviregard, we serve to meet the needs of global ronment and will leave no residue. coloring companies in a more feasible way.

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Are there any new products you have been working on?

At the end of our R&D efforts, we turn every experience we have gained into products.

PICTA gets help from three basic sources for its R&D dynamics; demands from customers, ideas derived from their own internal structure and calls for cooperation from universities. We are trying to respond quickly to customers’ demands, especially on issues and new color demands. These answers, of course, are fully homogenized within the company and are turned into the new products.

We know that you are working on red beets to produce natural ingredients. What makes beets preferable in this regard? What are the properties of PICTA’s colorants compared to standard red beet colorants?

Turkey may be a new player on natural colorants when compared to other companies in global markets but it is also a country that could become the leader in terms of its potential. Black carrot and beetroot are the leaders in colorant alternatives in many aspects such as preferability, price, supply, efficiency and

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durability. However, we were falling back as a country competing with our competitors in the world due to the process errors we made in red beet. As PICTA, with our R&D studies, we have produced stable products in red beet, and we have turned the potential to ourselves by offe-

ring products with high pigment content to the market. In addition, we have developed a product that has higher heat stability than normal red beet colorants. Normally, the pigment in red beet has a low heat stability and is therefore difficult to use in many products. With the

solution we have developed here, we are able to offer our customers more stable and desired color shades. This is the solution we offer to our customers in the cake and pudding sector. Since the cake process required cooking at high temperatures, it was no longer a product that could be obtained with normal beet products.

Here we are proud of bringing a new trend to the sector with PICTA RED BEET product.

What kind of activities have you done for FI EUROPE, the world’s largest food ingredients fair?

What are your claims about your products and products that you will put forward in the fair?

We have developed all designs that will be seen in the fair together with our PICTA employees by imagining the PICTA brand, our goals, mission and future. Of course, this is achieved through hard work and focusing.

We plan to highlight the products especially made from black carrot and red beet. In our colorants, we aim to meet the needs of our customers with liquid, powder and extract forms and to develop new products in line with demand. Our claim here in the fair is our know-how and R&D infrastructure we have to produce these two products. We are able to meet any new product demands by the customer and know that we will be absolutely successful in solving their problems in their processes or products. That’s why we want our customers to be a working partner as a natural colorant and extract manufacturer.

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ALLI GIDA

®

offers every solution you need about onion

Having R&D experience and innovative approach in the food industry, ALLI GIDA® offers healthy vacuum canned onions without any loss in nutritional value, with more flavor grains and less amount of salt compared to other canned foods.

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Onion is known for its benefits for health and nutrition. It is a protective for human health and an excellent nutrition for taste of foods.

Turkey has a fame in this product to offer the world and ALLI GIDA® is one of the best sources in Turkey to offer the best of this product in canned feature.

Established by partnership of machine production firms ALEVİNOKS ® & LİNGER ®, which have more than 40 years of experience in the canning production lines worldwide, ALLI GIDA® leads the way in the food industry with its unique and healthy canning production.

Göker Akduman, Sales and Marketing Director of ALLI GIDA®, explains their approach to bring new tastes, solutions and innovative products to the industry.

Are you ready to meet innovative and healthy canned varieties with superior quality standards by ALLI GIDA®?

ALLİ GIDA® fundamentally resolves all your needs for onion by its brand ALLİ HORECA® with its high efficient onion processing line. The company produces new products which are under the spotlight of the pastry, lahmacun and pita ovens which are analyzed with the motto ‘New Master of Chefs’ with red and brown onion cans.

With the unique and high technology of onion production line, it has a daily processing capacity of 15 tons onion. ALLI GIDA® provides great convenience to the pastry, lahmacun and pita producers and saves them from the onion sorting, chopping and cooking. It makes cookers’ jobs easier by processing about 20 kg of fresh onions into 5 kg of canned onion. The ‘’Easy Open’’ cans make it easy for producers to purchase, stock, and process. Catering companies, restaurants and cafes no longer deal with onions. They can increase their productivity and profit by making more production in a shorter time with ALLI HORECA® products. Furthermore, ALLI GIDA®’s unique production lines always give you same quality and the same flavor.

Exclusive ingredients, high-quality service ALLI GIDA® onions are carefully selected by their experts and are produced with thousands of hopes and affection on their grazing plains all over Anatolia. Onions received from their laboratory are processed in their modern facility.

With its shelf life up to three years, the produ-

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Why ALLI GIDAÂŽ? cts provide usage convenience for the food producers.

How to find?

The peeled, sliced, chopped and roasted onions obtained by the processing of about 18-20 kgs of onions are in 5/1 cans.

Where to use?

It is used with meat and cheese plates, with toast and sandwiches. Hamburgers and meatballs are the best friends of caramelized onions. Unique taste with brie or Camambert cheese after oven.

How to reach?

One can reach the products of ALLI GIDAÂŽ, one of the most leading brands of Turkey and the world, at: allihoreca.com.tr

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Europe’s most comprehensive platform for natural solutions and organic ingredients:

Fi Europe & Ni

Fi Europe & Ni 2019 will take place in Villepinte Parc des Expositions, Paris, France, one of Europe’s largest markets, 3-5 December 2019.

The show is expected to welcome over 1,800 exhibitors and 27,000 visitors from around the world, representing the full spectrum of the food and beverage ingredients industry.

For more than 30 years Fi Europe & Ni (Natural ingredients) has been the world’s leading food and beverage ingredients sourcing platform. Its unique influence is underlined by the fact that

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more than 25 per cent of all annual food and beverage manufacturer ingredient procurement budgets are influenced by a visit to the show.

Fi Europe & Ni will be co-located alongside Natural ingredients and Expo FoodTec: • Natural ingredients: The leading co-located event for sourcing supplements, nutraceuticals, functional food and beverages and other

food related products. • Expo FoodTec: A one-stop shop for sourcing the latest high-tech innovations and trends in ingredient packaging, machinery, processing equipment, and more.

Fi Europe, the leading trade show for food and beverage ingredients, and Hi Europe, its counterpart for health ingredients, will become

co-located events, alternating between Germany and France. Fi Europe co-located with Hi Europe will be the most comprehensive food ingredients trade show covering specialty food ingredients from sensory to functional, as well as processing solutions and services across the whole supply chain. On 1 December 2020, Fi Europe and Hi Europe will open the doors as co-located events in Frankfurt for the first time.

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March 20 certificated as World Flour Day The National Day Calendar has certified 20th March as World Flour Day. “At last we have one day in the year that reminds us to appreciate our daily flour – the white gold of life”, says initiator Carsten Blum of FlourWorld Museum with satisfaction. Farmers, millers, bakers – in fact the entire flour-processing industry from New York to Sydney, from Buenos Aires to Mex-ico, from Lisbon to Moscow: they all celebrate this day.

Flour. Power. Life.

Products made from flour are the daily food of billions of peo-ple. All over the world, flour is made into delicious foods like bread, biscuits, cake, pasta and many other goods. It is one of man’s most important staple foods, and has been for thou-sands of years.

Day of appreciation Why 20th March? The day falls in the middle of the solstice, that varies between 19th and 21st March. In the northern hem-isphere, it marks the beginning of spring and the time for sowing; in the southern hemisphere it represents autumn and har-vesting. For farmers and the flour processing industries the days around 20th March are a special time of hope and grati-tude. World Flour Day has been officially appointed and certi-fied as an “international day of action” by the National Day Calendar.

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World Flour Day is celebrated around the globe Millers, bakers, confectioners and pasta manufacturers use this day to draw attention to the significance and diversity of flour products with their creative activities. These all fall under the ancient motto: “Share your bread, and it will taste better. Share your good fortune, and it will multiply!”

The initiator: the FlourWorld Museum With the new World Flour Day, the FlourWorld Museum draws attention to the civilizing power this white gold has always had. “Flour has secured man’s survival for thousands of years”, says Volkmar Wywiol, the founder of the FlourWorld Museum.

Established in Wittenburg, Germany, in 2008, the museum houses the world’s biggest collection of flour sacks. The motifs on the 3,500 or more sacks from 140 countries testify to the pride of the millers. They tell surprising, moving and some-times incredible stories of what corn, flour and bread mean to people all over the world. Moreover, flour is a historical power factor of the highest order. In a cultural and historical tour, the FlourWorld Museum illuminates the epoch-making effects flour had on mankind between the Neolithic and the Industrial Revolution and will continue to have in future.

Nefamak

Unique machines on the wafer market

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Nefamak was founded in 1989 with an aim to manufacture wafer machines, and now it has become an international representative of Turkey in turnkey contractor for wafer production facilities.

Nefamak Machinery offers a wide range of products from wafer machine parts to wafer production line; chocolate coating machines, cooling tunnels and feeding-packaging machines as well as all necessary equipment for the production lines of wafer plants.

We met with Erkan Boyacı, assistant general manager of the company. He furnished us with information about the establishment, products, order processes and targets of Nefamak Machinery. Erkan Boyaci’s saying, “the quality of human is the quality of the product” is the basis of Nefamak’s quality policy.

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Mr. Erkan Boyacı, first of all, let’s get to know you.

I was born in 1976 in Istanbul. I completed my undergraduate education in Sakarya University Mechanical Engineering department and stepped into the machinery sector. I became experienced in both manufacturing and R&D. Then I focused on planning and sales. Afterwards, I was appointed as Deputy General Manager by Necmettin Duman, the owner of our company. Now, along with my other colleagues in Nefamak Machinery I continue to work aiming to make our company and its name a valuable brand that will represent Turkey abroad successfully.

Could you tell us about the establishment stages of the company?

Founded in 1989 as a small workshop by Necmettin Bey’s father and brother, our company specialized in the manufacturing of wafer machines. In line with the demands of the wafer sector, we started to produce auxiliary equipment and then turnkey wafer production facilities. In the last five years, we have invested in chocolate coating machines, cooling tunnels and feeding and packaging of the final product which are not in our product portfolio. In addition, we have accelerated the production of wafer machines, which we are the most experienced. We increased both the efficiency and capacity of machinery and production facilities. Now,

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we are in a position to meet all the needs of our prospective customers.

Can you provide information about your production activities?

After receiving the order from the customer, customer interviews are made. Then the feasibility studies of the factory are started. One-toone project of the field is prepared together with the project engineers. Capacity and right machine selections are made according to customer demands. Work orders are prepared for manufacturing. If there is standard equipment in this technical data, our direct planning department activates it through IEP system and puts the production and assembly works in line. If there is a part that the customer wants to be specially designed, prototypes are produced and sent back to the planning departments. After the machines are completed and the automation process is completed successfully, the shipment takes place. The assembly and installation of the products reaching the customer are done by final product production and product trials and the machines are delivered on turnkey basis.

How long does an average project take to complete?

Medium and high capacity wafer production lines in our projects, if there are chocolate coating machines in their kitchens, cooling

tunnels and feeding-packaging departments can last 4-5 months. Since we are working on successive projects and not on a single project, we are able to deliver a single project from A to Z within a month by reducing the installation times to a very short time since we are sufficient in terms of hardware and storage space.

Can you give us information about your production facility?

We are currently operating in 16,500 m2 closed area. More than 1,500 m2 of this area is used as a warehouse. We accelerate our assembly time by keeping ready-to-install parts and electronic parts in the warehouse area. At the same time, we can keep our stock costs under control. These result in a minimum level of problems in currency fluctuations. There are about 50 staff in our facility as managers and experienced engineers. Our total number of employees reaches 150.

Could you tell us about your R&D studies?

As you know, our government provides support and grants for R&D activities. The importance of R&D for the machinery sector is already enormous. That is why we continue our efforts on this issue without losing pace in order to stay behind the competition in the global market. We established our R&D center and we have about 20 engineers working here. The

computers we use are also high-end equipment to help our engineers.

Can you tell us about your quality policy?

As a company, our priority in quality policy is based on human. As I mentioned, we have been trying to build a brand value for the last 3-4 years. For brand value you need to educate people of high class. We overcome the imbalances that experienced in most of the businesses by changing generations by training to our friends. Thus, the product we have made by a successful team that speaks the same language both socially and technically is of high quality, at the end. In short, quality people means quality products. This is the summary of our quality policy.

What are your future goals?

The most important investment of our company in the coming years will be on people. As I mentioned before, we have made the necessary investments both in employment and technology fields in our company in the last five years.

But only working with qualified people will take you to the next level. Therefore, we attach importance to the training of our friends and state that the top positions are always vacant for them. Their success and their effort for renew themselves will transform the brand value we want to establish into a living organism and make our success lasting.

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SIDEL, performance through understanding

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Giulio Bellanti: “Each of the packaging solutions is developed according to our goal to deliver the highest quality standards to consumers. We are a leading provider of equipment, services and complete solutions for packaging liquids, foods, home and personal care products in PET, can, glass and other materials.�

Sidel is a leading provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can, glass and other materials.

With over 40,000 machines installed in more than 190 countries, Sidel has nearly 170 years of proven experience, through a strong focus on the factory of tomorrow with advanced systems, line engineering and innovation. Delivering this level of performance requires that the company stays flexible.

We conducted an exclusive interview with Mr. Giulio Bellanti, Sales Director Food, Home and Personal Care Middle East, Africa and India at Sidel during Gulfood Manufacturing at their nice stand.

We know a lot about the success story of Sidel and its internationally acknowledged quality features. Can you summarize for our readers? For which industries do you render services more?

We are working for any kind of liquid packaging industry but we mainly focus on two macro areas: one is beverage and the other one is food, home and personal care. We have two dedicated teams in place, one taking care of beverage companies and the other one supporting food, home and personal care players. And the reason why we act like this is that we can focus more on our customers’ needs. Meaning that usually food and personal care require more customisation while the beverage industry is more standardised. We provide the best solution

Mehmet Soztutan, General Manager of Istanbul Magazine Group and Ayca Sarioglu, International Sales Coordinator visited Giulio Bellanti, Sales Director Food, Home and Personal Care Middle East, Africa and India at the Sidel stand in GFM.

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according to the customer’s needs and we expand our expertise accordingly.

What did you change in the industry? What solutions you bring to the problems in the industry especially in the development of healthier products or other issues?

We continuously ensure that we understand our customers’ changing challenges and commit to meeting their unique performance and sustainability goals. We do this through dialogue and by understanding the needs of their markets, production and value chains. In turn, we apply our solid technical knowledge and smart data analytics to ensure lifetime productivity which reaches its full potential.

For example, it is a fact that people are very health conscious these days. So, they prefer more natural products, containing no preservatives, the so-called ‘sensitive products’. Our aseptic solutions are conceived to protect the safety, the organoleptic properties and the shelf life of those sensitive products: we are global leaders in that segment.

Reliability, flexibility, ease of operations and sustainability are very high in our agenda

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when developing new technologies and introducing innovations to the market. The Cermex WB46 - the latest addition to our wrap-around packers portfolio - materializes those benefits due to its new automation platform, the thermoplastic polyurethane timing belts, the quick-release systems for format changeovers and its energy-efficiency. Additionally, thanks to its new on-the-fly robotic product loading station, the overall footprint of the machine is significantly reduced, as the need for a pre-collating system is no longer present.

Clearly, a more compact lay-out translates to a lower TCO, for sustainable business results.

What about being environmentally friendly?

Do you have any recycling works? How do you care for the nature? What organic works are you involved in your operations?

We should not forget that the main function of packaging is to guarantee product safety, quality and integrity through the supply chain, including a correct distribution until consumption. Moreover, technologically and industrially speaking, packaging materials such as PET, can, glass, carton paper and many other thermoplastics can all be recycled. In fact,

recycling streams are especially developed for PET, which is 100% recyclable and remains the most collected plastic material, bearing a significant economic value. We need to consider PET as a resource, not as waste like many other plastic packaging types. Lastly, at Sidel, we have contributed significantly to PET packaging lightweighting, thus generating benefits from a logistics and transport perspective.

Based on our more than 40-year experience in this field, we are continuously promoting PET’s recyclability properties, to facilitate conversion from less eco-friendly packaging materials. In Turkey, we see this trend particularly strong in the edible oil segment, where many players are shifting from metal tins to PET. Sidel is actively supporting this development via continuous cooperation between FMCG manufacturers, brand owners, OEMs and, of course, the end consumers.

Which big companies do you work with?

Can you mention some references of your company?

In general, we are working with any size of businesses, including leading global brands and local producers.

Are you selling to Turkey?

Yes, we are working with some brands in Turkey. Talking about players active in the edible oil segment, they are choosing Sidel for our longstanding experience and solid reputation in this market, our packaging design expertise - which is critical to push the boundaries of lightweighting while protecting the consumer experience, the highly efficient and flexible solutions we can offer and oursolid local support coupled with high focus on customer proximity.

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New destination for export: South America.

Mr. Beytullah Uslu, one of the founding partners and the General Manager of the Fullimex Foreign Trade Co. Inc., which is one of the companies that make a name for itself in the South American market and plays an active role in the presentation of Turkish origin products from different sectors in this market, shared the details of his experiences in the South American market.

South American market is not impossible to enter Beytullah Uslu emphasized that contrary to popular belief, entering to the South American market for Turkish companies is not an impossible target, and said that Turkish origin products were more competitive than many European countries in terms of both quality and price and that they could get their shares in Central and South America very easily.

Stating that all Central and South American countries have active customer portfolios in various product categories, Uslu said, “We are a foreign trade company that exports various products of various industries, but I want to mention first that selling products to South America is easier than selling products to any African country. Because the South American countries are always one step ahead in terms of payments and the problems that may occur in shipment and transportation. To give an example, you are a steel producing company and want to export to African country.

The biggest problem in many African countries is collecting payment. If the customer pays you in advance, of course there is no problem, but it is a great risk if you are paying by Letter of Credit (LC) or working with you on credit. It is possible that there will be several problems such as the retention of the product you sell in some African countries, the non-payment of the deliveries and the cancellation of the letters of credit for the products shipped. Besides, most of the banks in many African countries do not have any agreement with the banks in our country. Pay attention to the payment problems while exporting to African countries. We usually accept only prepaid orders in these markets. Thus, we minimize our risk.�

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South American countries offer payment guarantee Stressing that some banks in South American countries have direct agreements with some banks in Turkey, Uslu said, “The payment problems we mentioned for African countries are almost negligible in South American countries, contrary to what is believed. Some insurance companies guarantee payment to many companies in South American countries.

For example, you sold your product, but the customer wants to pay you later on. As manufacturers, you can ask about the details to the insurance companies that give you a guarantee of payment and you can have detailed intelligence about that customer’s businesses or their credibility. According to the credibility of the customer you sell the products, these insurance companies can guarantee your payment when you face any payment difficulties.”

Delivering products to customers Uslu stated that because of the imports made from South American countries to our country, the cost of the transportation are getting cheaper. After these containers are emptied, they are either kept in the port or returned empty.

This significantly reduces container transpor-

tation fees. For example, Buenos Aires is the largest port in Argentina for container deliveries. The cost of transporting products from our country to many ports in the UK is almost the same. So, the cost you should pay while sending the product to the UK or Argentina will almost be the same. This will allow you to be competitive in shipping costs in many countries in South America.”

Language barrier: A disadvantage of selling products to South America Expressing that the problems encountered in South American countries was the language problem at the beginning, Uslu continued as follows: “The advantages of selling products to South American or Central American countries are many, but the biggest disadvantage is the language problem. The main language used in these countries is Spanish. Apart from the other small countries, the only country where Portuguese is spoken is Brazil. Due to the neighboring countries, Spanish is also spoken frequently in this country. You produced a product and you want it to sell them in these markets. In order to achieve this, you have to know the culture of the country and the language of the country to be successful in your marketing efforts.”

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Cocoa market covers the pleasant tastes and the world!

Cocoa Market size is anticipated to witness a surge in demand owing to a significant expansion in food industry as they offer better taste, texture and color with various health benefits; according to an exclusive research report by Global Market Insights, Inc. Cocoa is produced mainly in region that are located between 10ยบN and 10ยบS of equator and

include countries like Ghana, Indonesia, Nigeria and Cameroon as they provide favorable climatic conditions. Cocoa market demand is rising rapidly with the growth of chocolate bakeries & confectioneries and other end products. The production is generally categorized into small scale production farming as it involves limited access to finances and technology as well as outdated skill. Introduction of modern agronomy technology for product cultivation provides high industrial growth for cocoa market over the next few years. Governments and various private institutions in producing countries are encouraging and developing infrastructure to boost their trade thereby leading to improved infrastructure facilities and better warehouses for farmers which will further augment the market in the future.

Product is obtained in fatty bean from product tree or Theobroma tree. It is dried and fermented before being process to extract product based butter, oil, powder, and liquor along with other residual solids. It is derived from three common plants including foraste-

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ro, criollo and trinitario. Forastero has emerged as the most sold type of plant as they deliver best quality of chocolate.

Cocoa market share is mainly governed by its use in chocolate. Some of the most popular food items where it is used are sweet chocolate, milk chocolate, drinking chocolate, baking chocolate and dark chocolate. Favorable features of cocoa butter offer a melt in the mouth feeling and ease in removal of chocolates from molds. Chocolates covers the unpleasant taste of medicines and encourages its usages in drug production. In addition, its product contains high flavonoid concentration owing to which they are well known to be highly beneficial for patients with cardiovascular problems. Flavonoids are known for their role as antioxidants and offers protection from free radicals attack on cells. It further lowers blood pressure and reduce unwanted cholesterol.

Price fluctuation in supply market and political instability in some suppling countries will act as a restraint for cocoa market in forecasted period.

Europe is leading global cocoa market owing to high consumption rates in the region. Growth in dark chocolate demand concerned with health benefits for sugar free products available for diabetics patients as well as people facing overweight issues are also driving market growth at large. High availability of organic products is becoming prevalent in Europe, which, in turn, will boost the cocoa market demand in future.

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North America is likely to observe considerable growth in cocoa market owing to high branding and promotional capability in current food industry. Asia Pacific region is also showing potential in terms of high product demand owing to increased availability of

chocolate bakeries & confectionaries, especially in smaller cities and rural areas, increasing distribution of low priced chocolate products.

In addition, rise in disposable income and increase in living standards are major factors for cocoa market demand in the region.

Global cocoa market observes frequent product innovations by several market players to increase their market share. Some of the key market players include Barry Callebaut, Cargill, Archer Daniels Midland, Olam and Blommer Chocolate Company. Other prominent players in this market are CEMOI,The Hershey, Daarnhouwer, Puratos, Mars Incorporated, Newtown Foods and Meiji Holdings.

In March 2016, Barry Callebaut Group opened its first product powder plant in Switzerland to enter in product based beverage product market in Europe. In July 2016, Cargill Incorporated introduced product powder with strong odor and dark red color in its products in Indonesia for various applications in drinks, ice creams and desserts.

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The main component of regional flavors, aromas Aromsa, one of the leading companies in the aroma of sauce production in Turkey, has published an article that offers ideas on how to design products according to the demographic structure, regional taste preferences and consumption habits of the target audience.

In the article, the company emphasizes that sector players benefit from aromas the most when developing regional flavors.

Europe and America play a driving role in the formation of global trends in the snack industry. However, when consumer taste

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preferences and trends are analyzed, it is observed that there are variations in the region and even in the country. The region, which is referred to as the Middle East and Africa and taken together due to geographical proximity, actually exhibits different stances in terms of consumption habits, tendency to be innovative or to remain traditional. For example, the dynamics of North Africa and South Africa are quite different.

A similar situation applies to the region, which is called Europe and covers Eastern Europe and Western Europe. While Western Europe is the region where we see the most innovative products that play a role in global trends in a developed market and new product development point, Eastern Europe, including CIS countries, follows global trends and has a more traditional approach as taste preferences.

Wherever your target market is, it is vital to

know how open the region is to innovative flavors and to which flavors they are familiar with.

If these differences are carefully evaluated in product development processes, it is possible to achieve more successful results.

On the other hand, consumption patterns also vary on a regional basis. Whichever region or country your target market is in, the consumption habits should be examined: where, when, how, why and with whom the snacks are consumed. Is it consumed to suppress hunger between meals, instead of meals, or to reward yourself or to relieve stress? The answers to all these questions are the inputs of your new product development process. For example, a snack positioned for breakfast is expected to contain plenty of energy, vitamins, refreshing flavors and ingredients, while a product positioned for the evening is expected to have relaxation, pleasurable ingredients and flavors.

The demographic structure of the target audience is another parameter to be considered in the development of new products. Although the common target group of snack products is children and young people, in matured markets, brands are aiming to develop products with taste and content that will attract their interest by targeting relatively low consumption groups, namely adults and even the elderly.

Two Parameters of Flavor: Taste and Texture When designing products according to regional taste preferences, consumption habits and demographic structure of your target audience, there are two main taste parameters you can differentiate: Taste and texture. Texture has recently become a tool used by brands to define the product and promises new experiences to consumers: Crispy, crunchy, soft, dense, fluid, particulate and fine definitions have become features that distinguish them from their peers.

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In fact, the same product has more than one textural features makes it more attractive; Like “soft fluid cream between thin crispy biscuits”.

Some brands started to present their products in different textures and forms by calling them “thinner” and “abundant creamy”. This method is another way of diversifying products.

While the trend of healthy eating is increasing day by day, taste, another parameter, is still the most important factor in the consumer’s purchasing decision. All researches show that the consumer does not like to taste the product in snack groups, even if the health emphasis or benefit does not show continuity in buying. Flavors are one of the most important components in determining the characteristics of the product and putting a signature with its direct effects on both taste and texture. The players of the sector make the most of the aromas in developing their regional strategies while following the way of synthesizing regional tastes and their iconic

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brands. In addition to developed markets such as Europe and America, they aim to be important players in emerging markets such as Asia Pacific, Latin America and South Africa, and to gain large shares from the emerging market.

They aim to meet regional expectations by adding Asian flavors like matcha, wasabi; Latin American flavors such as guava, guanabana, dragon fruit, to their current product ranges.

Flavors are not only used to improve taste.

Mouth watering, freshness and refreshing aromas can also contribute to the total eating experience of the product. Apart from the commonly used liquid and powder aromas, agglomerated, extruded and microcapsule aromas give the product in which they are used both texture and visually. In addition, the aromas that enhance the sweetness and salinity of the products in sugar/salt reduction projects in health sensitive regions contribute while developing and improving the existing products.

Paradise Fruits to showcase New Eastern range at FIE Paradise Fruits by Jahncke, the natural ingredients supplier behind four of Europe’s most innovative fruit and vegetable processing businesses, will launch a new range of Eastern- inspired products at Food Ingredients Europe (FIE) 2019.

‘Taste of the East’ by Paradise Fruits Solutions takes its inspiration from Japan and meets a growing trend for Eastern flavours. The range is available in a variety of flavours including Mandarin & Yuzu, Lychee & Raspberry, Apple & Green Tea, Lime & Matcha Tea and Ginger & Plum, as well as bespoke combinations which can be developed to suit customer requirements.

Taste of the East is also offered in a number of formats including Paradise Fruits’ unique irre-

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gular cut granulates, standard granulates, fruit pastes, juice drops and standard and bespoke shapes; all suitable for a variety of applications from baked goods to chocolates and snacks.

Kurt Jahncke, CEO of Paradise Fruits, comments: “There is a trend towards Eastern flavours for their widely renowned health benefits and this has been enhanced with the increasing popularity of Japan with tourists, especially in the run up to the 2020 Tokyo Olympics. We composed Taste of the East to provide food and drink manufacturers with a number of innovative solutions to meet this demand and get a head start in developing exciting new products for retailers to stock.”

FIE, which takes place from 3rd to 5th December, will also see Paradise Fruits Solutions showcase its new high fibre recipe, which provides less than 40% sugar (naturally occurring) than standard fruit ingredients and almost 40g of fibre per 100g.

The recipe is available as fruit granulates, pastes, drops and shapes and is ideal for manufacturers looking to create products that respond to an increasing demand for functional high fibre snacks, cereals and baked goods.

Throughout the event, Paradise Fruit’s Freeze-Dried division will also demonstrate its versatile Crunchy range, which is manufactured through a specially adapted freeze-drying process that allows customers the option of a one component recipe made of 100% fruit, or a combination with yoghurt or additional carriers. The range delivers unique flavours and textures for applications such as cereal, snacking, baked goods and chocolate.

In addition, Paradise Fruits Frozen is aiming to delight the senses of visitors with unique and indulgent chocolate coated frozen fruits, created on site in a specially adapted kitchen, and Paradise Garden will showcase a variety of natural freeze-dried herbs, spices and vegetables.

Paradise Fruits is also inviting guests to take part in one-to-one product demonstrations and taste tests at the company’s Innovation Station. Presentations at the Station are tailored to each attendee and explore how Paradise Fruits can work with manufacturers to develop bespoke products to suit their requirements.

Kurt Jahncke CEO of Paradise Fruits, adds: “Retailers are always looking for the next big thing to capture the imaginations of consumers. Our Innovation Station provides a great opportunity for developers to explore our products further and experience the variety of tastes and textures that they provide.”

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New chunky Puree of SVZ Ingredients at FI Europe 2019!

SVZ will be launching their latest innovation: chunky puree, as well as showcasing their core offering of traceable, high-quality fruit and vegetable purees, juices and concentrates.

Chunky puree is a new range of minimally processed ingredients which retain pieces of real fruit within a rich, high quality puree – combining the rustic feel and taste of homemade purees. The new range allows dairy, ice cream and dessert producers to create the 100% natural, authentic, clean label products consumers increasingly demand.

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Bringing more bite to fruit puree The size of the fruit pieces in chunky purees can be tailored to customer requirements, allowing brands to create a unique texture profile and extra bite for each product. Chunky purees provide a high-quality, easy-to-use ingredients solution that is ideal for transparent packaging and ‘healthier choice’ of premium brands.

Visitors to the SVZ stand this year will be able to sample a taste of the exciting new purees, in flavours including strawberry and sour cherry, so be sure to add a stop at stand 6E110 to your schedule!

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İkitelli Organize Sanayi Bölgesi MUTSAN Mutfakçılar Sanayi Sitesi M Blok No : 40 Başakşehir / İSTANBUL www.akscooling.com info@akscooling.com

Resolutions are expected for the structural issues in the fresh fruits and vegetables industry

The second “Common Mind Meeting” held on October 9th, Wednesday, organized by Turkishtime in cooperation with Turkish Cargo, a global air cargo brand that provide services in 126 countries, brought together the fresh fruit

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and vegetable industrialists. The attendants of the “Fresh Fruits and Vegetables Common Mind Meeting” moderated by Prof. Dr. Emre Alkin were; Turkish Airlines Assistant General Manager (Cargo) Turhan Özen, UTIKAD Board

Turkish Cargo and Turkishtime cooperated on organizing the “Fresh Fruits and Vegetables Common Mind Meeting” that will develop the export advances to contribute to Turkey’s exports and compose added value.

Chairman Emre Eldener, President of the Istanbul Fresh Fruits and Vegetables Exporters’ Association / Fruits and Vegetables Industry Board Chairwoman Melisa Tokgöz Mutlu, President of the National Citrus Council Kemal

Kaçmaz, Vice Chairman of the Uludag Fresh Fruits and Vegetables Exporters’ Association Senih Yazgan, Frigopak Gida Maddeleri Sanayi ve Ticaret A.S. Chairman Ali Haydar Güçlü, Tat Gida Sanayi A.S. Assistant General

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Manager of Productions / SALKONDER Board Chairman Hakan Turan, Kavaklidere Saraplari A.S Board Chairman / Winemakers Association Board Chairman Ali N. Başman, City Farm / ORGUDER – Turkish Organic Producers and Industrialists Association Board Chairman Şerif Ayhan Sümerli, Dimes A.S General Manager Ozan Diren, Tekfen Tarimsal Arastirma Uretim ve

In the meeting hosted by Turkish Cargo with UTIKAD’s attendance, all aspects of the industry starting from the plantations up until the consumers’ kitchens were reviewed.

The topics of discussion were the shortcomings and expectations of the equation created within the farmer, industrialist and the government triangle, and how that equation would affect the future of the fresh fruits and vegetables industry.

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Pazarlama A.S. General Manager Emrah İnce, Aroma A.S. General Manager Sefer Kılınç, Lider Grup General Coordinator Saadettin Altuntaş, Cekok Holding A.S. CEO Cevdet Çekok and Turkishtime Board Chairwoman Filiz Özkan.

The key to development: agriculture The agricultural sector, which is essential in the development of societies, is becoming increasingly more important due to the globalization of the economic system, more competitive environment and rapidly changing market conditions. One of the important areas of agricultural production, fresh fruits and vegetables industry, remains essential due to its importance in nutrition and an economic activity.

Turkey is still one of the rare geographies of the world where fruits and vegetables are grown under good conditions thanks to its productive, fertile and large farming areas and various regional ecological diversity. In this context, Turkey can grow fruits and vegetables in almost every season and region. Turkey grows 22.1 million tons of fresh fruits in 3.3 million hectare area, 30.7 million tons of fresh vegetables

in 840 thousand hectare area, and 52.8 million tons of fresh fruits and vegetables in 4.1 million hectare area. (Turkish Statistical Institute – 2017) Turkey is the biggest producer in terms of many fruits, and holds a significant position in terms of the export of fresh fruits and vegetables.

Between January and October of this year, Turkey exported 1 billion 579 million dollars worth of fresh fruits and vegetables. In these exports, tomatoes rank first with an export value of 232 million dollars, followed by cherries/sour cherries at 183 million dollars and then lemons at 171 million dollars. Russia, Turkey’s essential market in terms of fresh fruits and vegetables, continues to be rank one at 486 million dollars of exports despite the plane crisis that occurred. After Russia, Germany comes second at 191 million dollars and then Iraq at 126 million dollars.

Composing a brand is as important as production One of the structural issues of the fresh fruits and vegetables industries is that production is on a small scale and therefore input costs are high and production planning can’t be performed. Total plots between 1 to 20 decares in Turkey constitute 60% of the country’s total agricultural lands. Industry representatives point out that in this structure, producers should be organized under “Production Unity”.

Industry circles emphasize the importance of creating brands, just as much as agricultural production, and depict the necessity of certain measures that will enable the export of processed products under brands, make it more affordable to purchase raw materials and that the significance of having a brand will increase in case of a zero incentive world.

The need to switch to the cold chain system in the entire fresh fruits and vegetables industry, and to take steps toward “contract farming” that both farmers and industrialists want, was highlighted. Industry representatives believe that all these moves should be made in coordination on common ground, and mention that an international platform is needed.

10 parameters that will carry fresh fruits and vegetables industry to the future In the meeting, the 10 parameters below were agreed upon by the industry representatives to invigorate domestic markets, increase exports, and integrate the industry into the world.

1- Revising incentives Incentives should be provided with a strategic decision towards sustainable production. In this regard, credit facility systems need to go through a serious auditing mechanism, and

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incentives should be restructured towards making the industry grow both in domestic and also foreign trades in terms of quality, efficiency, variety and costs.

2- Providing “Production Unity” Instead of pesticides, “biological preparations” are commonly used in the European Union, however Turkey allows biological preparation labels to be used in a limited number of products only. This renders our industry weak in comparison to the European market competitors. The industry thinks the solution for that is through “Production Unity”. It’s demanded that Production Unity should be organized and pesticide usage should be centralized.

3- Lowering logistics costs Dollar per kilo value of exports in the fresh fruits and vegetables industry is 0,61$. Fresh fruits and vegetables is an industry with low costs but requires air transport constantly. At this point, lowering air transport costs would grant our industry the competitive power that is needed in foreign markets. Industrialists believe that an air transport plan could be devised to have a common ground that would benefit both parties.

4- Supermarket law is anticipated urgently Fresh fruits and vegetables markets like juices should be freed from the pressure of supermarkets. The juice industry buys products for cash, however they are forced to leave the initiative to the supermarkets regarding payback methods.

The industry has no sanction at that point. Supermarket law is anticipated to help solve this issue.

5- Usage of agricultural pesticides Fresh fruits and vegetables industry, after conducting a study regarding innovative agricultural production models, suggests establishing mandatory agricultural counseling agencies.

When this comes into fruition, the producers will be able to have a higher production quality, use agricultural pesticides and fertilizer in smaller amounts but more correctly, therefore increasing the product volume to be exported.

6- Forming an international platform Turkey is about to lose its competitive advantage in the northern hemisphere, the most significant example of this would be cherries. Turkey produces 600 thousand tons of cherries every year, but ends up exporting 80 thousand tons

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of it, whereas Uzbekistan exports 40 thousand tons out of their 55-70 thousand tons of cherry production. Thus, the industry representatives agreed on creating an international platform in Turkey. It was emphasized that this platform will be able to export and transit export to the whole world under a Turkish brand.

7- Making small scale production and exports more effective Due to scattered and small scale gardens, fruits suitable for the industry can’t be provided in adequate quantities and quality. Therefore, it is believed that the government taking an inventory of first class farming areas and allocating them to the private sector in order to improve fruit growing, would increase the fruit tonnage towards a high quality industry and ensure production at lower costs.

8- The need for contract farming Losses caused by price fluctuations in the fresh fruits and vegetables industry reveals the need for contract farming. As long as there are price fluctuations, neither the producers nor the industrialists will be satisfied. In order to prevent these fluctuations, it is believed that the industry should transition to 100% contract farming.

9- Composing national brands Composing brands for the industry in remote regions is an important matter in order to ensure sustainable gains in agriculture. We need some measures to enable exporting our processed products under a brand, and to make raw material purchases more affordable. If the industry doesn’t start putting effort into creating brands, the prediction is that farmers won’t be able to sell their products soon.

10- Cold chain system should be applied in the entire fresh fruits and vegetables industry In our industry, where losses from the fields to the end consumers are nearly 50%, transitioning into cold chain system for the entire fresh fruits and vegetables industry is suggested to minimize these losses. The representatives had conducted a feasibility study in the recent years in order to transition into the cold chain system from production until the end consumers to prevent product losses and to extend shelf-life, and they continue to insist on transitioning the entire industry to the cold chain system and present it to the markets in this way.

Rousselot® highlights its new business segments and its portfolio of collagen-based solutions at FIE 2019 Rousselot is presenting its new business segment organization for the first time in Europe, at this year’s FiE. Rousselot will exhibit two of its three business segments – Health & Nutrition, which focuses on science-based bioactive ingredients including the Peptan portfolio, and Functional Ingredients, highlighting the brand’s portfolio of world-class functional gelatins, including SiMoGel™ which will be showcased with live demos of gummies production using a Baker Perkins depositing machine. Dr. Sara de Pelsmaeker, Product & Business Development Manager, will also deliver a presentation on collagen peptides for a healthy and balanced life from 12 to 1pm at the Fi Conference Discovery Theatre, booth 7A25.

The difference is clear with Rousselot Functional Ingredients At the Functional Ingredients corner, Rousselot will highlight its portfolio of standard and specialty gelatins to create superior products in taste, texture and look. Visitors are invited to attend live-demos on the Baker Perkins depositor, showcasing the production of SiMoGelTM gummies in a starch-free environment with 3D, silicon, or metal molds and blisters. SiMoGel™ allows fast setting in less than 15 minutes and starchless depositing, thus helping manufacturers overcome the cross-contamination of actives in nutraceutical gummies during the traditional production process which uses starch molds. The live-demos will also highlight the range of nutraceutical opportunities SiMoGel™ presents, from sugar-free vitamin gummies to

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gummies with Peptan ® IIm for joint health.

Designed by nature and without E-numbers, Rousselot’s Functional Ingredients solutions are highly functional and allow the creation of nutritional products that appeal to consumers and answer to the most recent trends, such as fewer ingredients and clear labelling. To demonstrate gelatin’s versatility, Rousselot will display a range of applications with a shorter ingredient list. For example, a squeezable, functional water jelly enriched with vitamins and minerals for the hydration of elderly consumers, a matcha-flavored spread enriched in protein and a vanilla-flavored marshmallow spread.

A world of health benefits with Rousselot Health & Nutrition Peptan ® collagen peptides are widely known for their holistic health benefits and continue to gain momentum in the marketspace. Visitors will be able to discover the whole Rousselot Health & Nutrition’s portfolio of science-based, bioactive ingredient solutions, such as Peptan ®, which supports healthy ageing, mobility and skin and hair beauty, and Peptan ® IIm, a hydrolyzed collagen matrix specially designed to promote multiple joint health benefits at a low, daily dosage. Applications on display will include a matcha ginger lemon drink containing Peptan ® F, and on-the-go, convenient solutions such as gummies and a sports gel with Peptan ® IIm, ideally suited for active consumers. Finally, visitors will be able to taste a protein-enriched tomato soup and savory oat biscuits containing ProTake™.

Safr’Inside™: the only saffron extract approved as an NDI FDA approved Safr’Inside™ as an NDI, making this ACTIV’INSIDE ingredient the first recognized saffron extract in US. To the best of our knowledge, Safr’Inside™ is today the only saffron extract approved as an NDI. The soft patent pending Tech’care extraction™ process allows to obtain the only encapsulated saffron extract, safeguarding the integrity of the product. The quality of Safr’Inside™ is 100% guaranteed through DNA test, dye detection and a proprietary and published U-HPLC method.

Safr’Inside™ safety has been demonstrated through a recent clinical trial among 62 healthy adults conducted by ACTIV’INSIDE. No adverse effects were reported as serious and caused

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by the ingredient after an 8-weeks supplementation with 30mg/d of Safr’Inside™.

For all those reasons, FDA recognized the use of Safr’Inside™ as safe under the conditions suggested by Activ’Inside: 30mg/day as 2 servings of 15mg for a duration of 30 days.

Because Safr’Inside™ is the only saffron extract approved as an NDI, it means the safety of the other saffron extracts on the U.S. market have not been evaluated by the FDA. Safr’Inside is thus the safest saffron extract you can find.

“This NDI reinforces the commitment of ACTIV’INSIDE to provide premium ingredients at the best quality and safety” concludes Benoit Lemaire, C.E.O and Business and marketing VP of Activ’Inside.

Exporters have made an expedition to China Turkish Exporters Assembly (TİM) continues its efforts to ensure that Turkish exporters get more share in the Chinese market. Within this scope, an organization has been initiated for national participation to China International Import Expo (CIIE), the world’s largest import expo, under the coord ination of TİM. Having opened its doors to visitors on November 5, the expo is hosting 59 Turkish companies and 5 institutions promoting their products in various sectors ranging from food to cosmetics and from medical to textile, while participants are showing great interest to the shows and events held at the Turkish booth area.

TİM’s President İsmail Gülle uttered that their target is to have more shares as Turkish exporters from China’s import volume which is expected to raise to 10 trillion dollars in the next 5 years.

Held by People’s Republic of China, “China International Import Expo (CIIE)” has opened its doors in China’s Shanghai city. 59 companies

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and 5 institutions represent Turkey in the expo under the auspices of the Republic of Turkey, Ministry of Commerce and in coordination with Turkish Exporters Assembly (TİM). While brands promote their products and find new business opportunities in the expo, various inspiring activities such as tasting activities, music recitals, paper marbling and tile art are performed at Turkey country booth area for the promotion of the country. In the “Food and Agricultural Products” hall, on the other hand, food shows and tasting activities are organized under the name “Turkish Tastes”.

Turkey Promotion Group (TTG) marks promotion of our exportable products with supportive events in the expo. Designing contents on China’s most reputable 100 websites, TTG aims to promote the products on the “Made in Turkey” wall in the expo area by featuring Chinese social media celebrities with high access power experiencing these products personally. The expo will

continue until November 10 and is expected to attract more than 3,000 exhibitors and 450,000 visitors from more than 150 countries this year.

Together with the presence of Deputy Minister of Commerce Gonca Yılmaz Batur, the TİM delegation presided by the President of Turkish Exporters Assembly (TİM) and Turkey Promotion Group (TTG) visited the Turkish pavilion, Turkish tastes area as well as participating companies’ booths.

“Our target is to get the share we deserve from 10-trillion dollar volume” Making evaluations regarding the expo, TİM’s President İsmail Gülle stated that they work to ensure that Turkish exporters get the share they deserve from China’s import volume, which is expected to reach 10 trillion dollars in the next 5 years. Reminding that they participated in the expo last year for the first time with 38 companies, İsmail Gülle said, “The number of companies attending the expo from our country is increasing every year. The cooperation agreements made in 2018 equaled to around 620 million dollars. We expect greater interest and a higher number of trade agreements this year. The sluggish demand in the EU market makes Far East countries and especially China far more attractive. We see this also in our monthly export figures.

Our 10-month export figures in 2019 confirm that we are now directed towards the demand in the Far East market. For instance, exports to the Far East have a significant contribution to the 18% increase in exports of our chemicals sector. In order for other sectors to respond to the increasing demands in the region, we, as TİM, have increased our activities in this region as well.

Noting that they are focused on bringing balance to our mutual trade with China, İsmail Gülle made the following statement: “In this sense, the concrete steps we will take are sizeable enough to have a significant share in the increase of our exports. We are currently exporting raw materials such as mines, metals and sulfur in highest amounts. Therefore, we continue to support our exporters to take part in many expos and organizations such as the one that we attend today in order to direct our value-added products to this market and promote the quality of Turkish export products well in this region. This comprehensive import expo offers remarkable opportunities for our companies. As the integration of Eurasia to the world within the framework of the Belt – Route initiative will bring with it large scale projects and new trade opportunities, it is inva-

luable to build stronger relations between China and Turkey in the sense that mutual trade leaves permanent impact. National participation to such export – import expos will lead the way for taking larger steps with China based on the win – win formula within the framework of Turkey’s multifaceted foreign policy.”

“We have full faith that we will come back from China with prosperous cooperation agreements” Istanbul Chemicals and Chemical Products Exporters Association (İKMİB) Chairman of the Executive Board Adil Pelister, on the other hand, said, “As İKMİB, we organized the national participation organization of Turkish companies in China International Import Expo for the second time this year. If may I say so, we have made an expedition to China with 59 leading companies in the fields of construction, food, electronics and cosmetics. In addition to the 136-suare meter country booth area for Turkey, our companies from various sectors exhibit their products in an area of 1496 square meters and our products attract great attention. We are performing an effective work to show the achievements of Turkish exporters to the Chinese market. The most important part of the expo for us is to represent and promote our country successfully.”

Pelister continued as follows: “We are confident that we will come back from China International Import Expo, where we made important collaborations last year, with good news this year as well. With China International Import Expo, the private sector, public institutions and manufacturers in China have the opportunity to come together. While we import to China with an amount equaling to 21 billion dollars, we export around 3 billion dollars. We believe that we will close this gap with the contribution of our collaborations at the expo.”

Stating that numerous activities will be carried out in the expo to promote Turkey, Adil Pelister said, “This year, a special country booth area is also on display for participants. This 136-square meter booth area has cultural elements exhibited. Inspired by Cappadocia, a balloon model and numerous visual products are on display. Inspired by Cappadocia, a balloon mock-up and numerous other visual products are on display. We also offer tasting activities with our Turkish chef. We put forward our efforts to contribute to the high tourism potential of Turkey with these promotional activities.”

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PureCircle’s Latest Stevia Leaf Development Offers Significant Productivity Advantages

PureCircle (LSE: PURE), the world’s leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industries, has developed and is now expanding use of a new stevia leaf variety which provides significant advantages compared to previous generations of stevia plants.

Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal yields greater quantities of our great-tasting next generation stevia ingredients. This breakthrough increasing the effective yield of PureCircle’s

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stevia plants enhances the company’s production efficiency, and even further improves its ability to deliver a sustainable supply of these next generation stevia leaf ingredients to food and beverage companies.

With that greater yield, this new stevia variety the result of the company’s expertise in stevia innovation and agronomy provides further cost effectiveness as greater quantities of ingredients can be sourced from each leaf.

PureCircle’s innovation strength has led to its securing 200 patents globally related to stevia.

PureCircle’s mission is to provide food and beverage companies even greater access to our non-GMO stevia ingredients cost effectively for them. That helps them offer their consumers expanded selections of healthy, low and no-calories foods and beverages using our plant-based stevia ingredients. That democratizes or spreads access to healthy foods and beverages with less or no added sugar and sweetened with a natural, plant-based sweetener. That is good for the business of the food and beverage companies and for the health and wellness of their consumers.

This year, 20% of PureCircle’s stevia plants were comprised of this new variety, and the Company plans to switch 90% of its stevia crop to this variety in 2020.

All of PureCircle’s ingredients begin with the stevia plant. A sweetener is a “stevia sweetener” only if it starts with the stevia plant. Stevia-like ingredients produced in laboratories by others are not stevia ingredients. The Company works with farmers in Asia, Africa, Latin America and North America to grow and source its proprietary stevia plants. PureCircle’s agricultural programs, not only provide the company with high-quality stevia, but also help support sustainability and farm communities.

Commenting on the breakthrough stevia leaf variety, PureCircle CEO Maga Malsagov stated: “We are excited about our expansion program for our latest stevia varietal. It is the result of, and a testament to, our world-class agronomy and innovation. This further enhances our ability to provide food and beverage companies access to the best tasting content from the leaf, offering them a globally scaled supply and a cost-efficiency which has never before been possible.”

In the last decade largely due to PureCircle’s efforts, stevia has come a long way. Some years ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today, our next generation stevia leaf sweeteners offer sugar-like taste and work well in broad array of beverage and food products. We maximize use of each stevia plant to offer a robust portfolio of next generation stevia leaf ingredients including Reb M, flavors and antioxidants. These ingredients help beverage and food companies increase their offerings of zero- and low-calorie products without sacrificing taste.

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Opportunities in recycling and smart packaging

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Accounting for 40% of the Turkish plastics industry and 70% of its exports, packaging plays a large part in guiding plastics out of the turbulent waters of additional taxation and bans. Developments in the packaging industry impact everyone from manufacturer to feedstock supplier, machine operator and distributor, yet each threat gives rise to a new opportunity.

At this year’s International Plastic Packaging Congress, PAGEV enabled the discussion of current threats and opportunities in the industry. The Congress began with introductory remarks by PAGEV Chair Yavuz EroÄ&#x;lu and continued with the leading names in the industry.

The Turkish Plastics Foundation (PAGEV) held its sixth “International Plastic Packaging Congress” on October 22, 2019 at the Istanbul Swissotel the Bosphorus. Subject matter experts, industry representatives and academics convened around the theme of “Current Threats and Opportunities in Plastic Packaging”. Additional taxes and bans appear to be the greatest threats to the industry, giving rise to opportunities such as sustainability, recycling, and smart packaging.

The anti-plastic winds that sweep Europe are being felt in Turkey too. European Commission Policy Officer Werner Bosmans gave firsthand informa-

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tion about plastics being a hot discussion topic in Europe. The 6th PAGEV International Plastic Packaging Congress featured distinguished speakers such as EuPC Managing Director Alexander Dangis, PlasticsEurope Regional Director Giuseppe Riva and INEOS Styrolution Director of Global Strategy Johannes Musseleck, who joined PAGEV Chair Yavuz Eroğlu in a panel discussion on “Circular Economy and Zero Waste”.

Another keynote speaker was Yoav Hoshen, Co-Founder and Senior Vice President of Water.io, known for creating IoT Smart Packaging as one of the best applications of digital packaging in the world. Smart packaging offers many solutions that make people’s lives easier through mobile applications and the internet. Water.IO’s reusable water bottles are equipped with smart caps that let you track how much water you need to drink for the rest of the day on your phone. The smart cap also reminds you to take a drink of water. Yoav Hoshen gave examples to how packaging was becoming smarter, and provided a glimpse into what we might expect in the future.

The plastics industry will grow with sustainable products In the introductory remarks to the Congress, PAGEV Chair Yavuz Eroğlu said, “The plastics industry of Turkey is a great contributor to the national economy with 35 billion dollars in revenue and 12 billion dollars in exports. One of the largest subsectors in the industry is packaging, which accounts for 40% of production and 70% of exports.

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Looking into figures, we see that 3.6 million tons of plastics worth 12 billion dollars were produced in 2018. In the first half of 2019, plastic packaging production declined by 14% by weight compared to the same period previous year to 1.7 million tons, and 21% by value to 5.4 billion dollars.

According to our forecasts, production volume will drop by 7% to 3.4 million tons, and production value will decrease by 13% to 10.5 billion US dollars by the end of the year. The export growth of the industry is also slumping. Last year, we exported 2.6 billion dollars of plastic packaging. In the first half of this year, no increase was recorded in comparison to the same period in 2018. The industry’s exports for the first 6 months stagnated at 1.3 billion dollars. Of course, we believe this to be temporary. Plastic is an indispensable material.

This will ensure that the plastics industry and the plastic packaging sector will continue to grow. As we always say, plastics have no place in nature, but plenty of place in our lives. The industry will develop with new alternatives. Instead of the one-way street of make-sell-consume-dispose, we are transitioning to a circular approach of make-sell-consume-recycle-remake. The plastics industry is gearing for this revolutionary new approach. Plastic packaging will prevent food waste, contribute to the national economy, and achieve impressive growth. The Zero Waste Project in particular will be a boost to the recycling industry in Turkey. The plastics industry will succeed in environmental protection and economic development at once with sustainable products.

We will keep growing while we keep a watchful eye over the environment.”

İSTANBUL FUAR MERKEZİ CNR EXPO

✦

ISTANBUL EXHIBITION CENTER CNR EXPO

13. ULUSLARARASI EKMEK, PASTA MAKİNELERİ, DONDURMA, ÇİKOLATA VE TEKNOLOJİLERİ FUARI 13TH INTERNATIONAL TRADE FAIR FOR BAKERY, PATISSERIE MACHINERY, ICE CREAM, CHOCOLATE AND TECHNOLOGIES

26-29

MART MARCH

2020 Destekleyen Kuruluşlar / Supported by:

“BU FUAR 5174 SAYILI KANUN GEREĞİ TOBB (TÜRKİYE ODALAR BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR.” “THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174”

Turkey’s spice industry is under one roof

Spice producers in Turkey were united under one roof. Producers giving priority to consumer safety came together in a new organization called the Packaged Spice Producers Association. The purpose of the association as well as to increase the awareness of consumers about reliable product options, have been announ-

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ced in Turkey by supporting sustainable production practices as bring global suppliers.

Spice producers, aiming to reach the place they deserve in the production, development and export of Anatolia, which is located on the Spice Road of ancient times, came toget-

her under the umbrella of a new association to form a union of strength for this purpose.

The first General Assembly of the organization, which took the name of Packaged Spice Producers Association (ABÜDER), was held on 19 November 2019 in Istanbul. During the meeting, issues related to the functioning and

purpose of the Association were discussed and the distribution of duties was also made.

Purpose “Union of Powers” Chairman of the Founders Board and Noor Asia Turkey Gıda Sanayi ve Ticaret A.Ş. Aydın Acun, Chairman of the Board of Directors, in his opening speech at the First ABÜDER General Assembly Meeting, said, “On this road we started with 7 founding members on July 19, 2019, today we are making our first general assembly with the participation of 37 valuable sector representatives. We aim to unite our forces with ABÜDER, to explain our issues to the public, to contribute to the protection and development of the sector by sharing our knowledge and experience, to defend and share the right quality and standards, to establish cooperation and solidarity among the representatives of the sector”.

“We are working on the New Spice Regulation, but the open sale of spices in the market, butcher shop and grocery store should not be pave the way”

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nagement, which focuses on the goals of the future world such as conservation of biodiversity in our country as well as consumer safety, consisted of the following names:

Aydin Acun criticized the Ministry of Agriculture and Forestry Spice Regulation Draft in his speech. Acun pointed out that the section titled “Requirements for spice sales places” in the present Communiqué is not included in the new draft, as a result of this, the market, butcher, grocery and even on the street to sell products containing unpackaged and risk will open the way. Acun emphasized that this regulation, which would lead to the uncontrolled supply of spices produced under the counter, to the consumer while explaining the struggle against informality in every area of the food.

As a result of the elections, Association Ma-

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Board of Management • Aydın Acun - Noor Asia Turkey Gıda San. Ve Tic. A.Ş.

• Anibal Atilla Rua - Atom Gıda San. Ve Tic. Ltd. Şti.

• Selahattin Kutluer - Kutluer Gıda Ve Makine Sanayi Dış Ticaret Ltd. Şti.

• Emin Demirci - Emin Gıda Pazarlama San. Ve Tic. Ltd. Şti.

• Mehmet Beşir Kılıç - Aktar Gıda Ve İhtiyaç Maddeleri İmalat Pazarlama Tic. A.Ş.

• Emre Kul - Seğmen Kardeşler Gıda Üretim ve Ambalaj Sanayi A.Ş.

• Osman Ege Board of Supervisors • Faruk Yıldız - Kenton Gıda Sanayi A.Ş.

• Ökkeş Köse - Kanaat Gıda ve İhtiyaç Maddeleri San. Tic. Ltd. Şti.

• Yavuz Alpan - GMT Uluslararası Yenilikçi Gıda Teknolojileri San. Ve Tic. A.Ş.

The Chairman of the Board of Directors of Noor Asia Turkey Gıda Sanayi ve Ticaret A.Ş. Aydın Acun will be the Chairman of the Board and Ayşegül Keskin Aydın will be the General Secretary.

Arla offers protein waters without the taste of protein A unique new product from Arla Foods Ingredients overcomes the taste and mouthfeel issues that have long challenged manufacturers of clear protein waters.

The high-protein trend, demand for convenient Ready-To-Drink nutritional beverages and the success of the sports nutrition category have all driven consumer interest in clear protein waters. However, some brands have been reluctant to launch new products due to challenges with taste and dry mouthfeel.

Lacprodan ® ISO.Water is a 100% whey protein isolate ingredient that overcomes these issues.

Specially designed for clear beverages, it delivers great mouthfeel without the taste of protein, creating new opportunities for innovative products with a unique taste.

Arla Foods Ingredients will showcase the new product at Food Ingredients Europe (3rd to 5th December in Paris) on Stand 6C120.

Troels Laursen, Director, Health & Performance Nutrition at Arla Foods Ingredients, said: “Protein waters are a fantastic way to offer

consumers healthy protein in a convenient, refreshing and low-calorie format. However the one box they haven’t previously ticked is great taste. Lacprodan ® ISO.Water overcomes that challenge, paving the way for products with a far wider range of flavours. It will set a new standard for clear protein waters that taste great as well as meeting nutritional needs.”

Lacprodan ® ISO.Water is ideal for use in readyto-drink protein beverages. Made in Europe, it is sugar-free*, fat-free* and lactose-free**, as well as Halal, Kosher and non-GMO. Other Arla Foods Ingredients products on show at Food Ingredients Europe will include Lacprodan ® HYDRO.PowerPro, which offers all the sports nutrition benefits of whey protein hydrolysate without the bitter taste. In blinded sensory evaluations it has been found to be 50% less bitter than comparable products with a similar degree of hydrolysis.

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Increased interest in the wild rice a source of high protein Used for years in the world’s most prestigious kitchens, wild rice began to be trendy in Turkey in recent years. Wild rice has 2 times more protein than white rice.

more than 10,000 years, is known as the only cereal variety of the region. This grain is farmed in North America, especially in California, which accounts for 60 percent of the world’s harvest.

Wild rice, which has twice as much protein and seven times as much fiber as white rice, is among the most notable products of the “whole grain” group with its high potassium, calcium, magnesium and vitamin contents.

Wild rice is known as the black caviar of cereals, because of its health and nutritional advantages, its color and its impressive use.

Wild rice containing 15 grams of protein per 100 grams of uncooked protein has almost twice the protein content of white rice, having similar amount of calorie content. In addition, black cereals have high riboflavin and niacin content; Black cereals, rich in carbohydrates, fiber and minerals, contain very little amount of sodium.

Thanks to this perfect combination of nutrients, wild rice is the ideal basis for a balanced, healthy diet. Wild rice is also useful for people with allergies as a gluten-free food, and therefore provides a great advantage in the food industry.

10 thousand years of history In North America, wild rice, which has been used as the main foodstuff of the Indians for

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