Food Business Africa May/June 2021

Page 57

BeverageTECH TRENDS IN FORMULATING, PROCESSING, PACKAGING & CONSUMPTION OF BEVERAGE PRODUCTS

Trends in Beverage Flavours and Colours post Covid-19 By Paul Ongeto

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The pandemic has changed the way consumers eat food and critically, how flavour is perceived in beverages

ovid-19 has been with us for less than two years, but it has affected our lives in ways nobody living in the pre-covid period could have imagined. Consumer attitudes around food have fundamentally changed, with many of them suddenly wanting more from food. We want food to help improve our personal well-being, including mental, emotional and spiritual wellness. Additionally, we have developed a preference for food that gave us a sense of familiarity and comfort.

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With travel restrictions put in place, we have even resorted to food as a way of experiencing new cultures. Flavor being a key component of food and beverages was certainly impacted by these new demands. In this issue, we take a deep dive into the beverage sector to bring you the trends affecting how your favorite beverage will be flavored in 2021 and beyond. A SENSE OF NOSTALGIA With so much uncertainty going on during the pandemic, flavors that provide a feeling of security and stability

MAY/JUNE 2021 | FOOD BUSINESS AFRICA

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