Sustainable Packing Middle East & Africa Magazine Issue 6 by FW Africa

MIDDLE EAST & AFRICA

PACKAGING MATERIAL:

JUTE PACKAGING

MARKET TRENDS:

PREMIUM COSMETIC PACKAGING

What Christmas means for packaging companies

For packaging companies, Christmas is not just a festive season—it’s a time of magic, creativity, and endless possibilities. With consumer spending at its peak, packaging takes center stage, transforming products into must-have items and enhancing the joy of the shopping experience.

This season inspires brands to dream big and think creatively. They partner with packaging companies to design solutions that truly capture the festive spirit. Picture vibrant colors, intricate patterns, and those delightful seasonal touches—snowflakes, Christmas trees, and ribbons. These details don’t just make products stand out; they create moments of joy and connection for consumers.

But there’s a new twist to the Christmas packaging story— sustainability. Today’s consumers care deeply about the planet, and packaging companies are answering the call. From biodegradable wraps to reusable boxes and minimalist designs, the focus is on combining beauty with responsibility. It’s a shift that reflects a shared desire to celebrate while protecting the world we cherish.

In this issue, we dive deeper into sustainability by exploring jute as a packaging material. Long valued for making ropes and sacks, jute is now stepping into the spotlight as a strong, biodegradable, and versatile alternative to plastic. It’s an exciting development in the journey toward more eco-friendly packaging solutions.

We also examine how premium cosmetic packaging is

evolving. High-end beauty products are no longer just about protection—they’re about creating an emotional bond with consumers. These packages embody comfort, luxury, and a touch of sustainability, making them as irresistible as the products they hold.

On a global scale, we reflect on the recent INC-5 session in South Korea, where over 100 nations worked on a groundbreaking Global Plastics Treaty. The outcomes of this effort could forever change the future of sustainability.

Closer to home, we explore renewable energy investments in Africa. Despite promising efforts, the recent COP29 summit revealed stark divides in climate funding, with African leaders calling for more substantial commitments to drive meaningful change.

Finally, we celebrate packaging excellence at the 35th Dow Innovation Packaging Awards, highlighting African and Middle Eastern companies redefining creativity and sustainability.

As the year draws to a close, this issue of Sustainable Packaging Middle East & Africa Magazine brings you these stories and more—from packaging and recycling to renewable energy and sustainability news.

Merry Christmas and a prosperous 2025!

Alphonse Okoth Senior Editor, SPMEA.

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Alphonse Okoth

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Clare Ngode

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Tetra Pak targets 40% product recycling by 2030

SOUTH AFRICA – Tetra Pak is making significant strides in sustainability, targeting a 40% recycling rate for liquid board packaging (LBP) in South Africa by 2030.

Currently at a 24% rate, the company aims to surpass this goal earlier through strategic investments and partnerships with organizations like Gayatri Paper Mill, Mpact Recycling and Petco.

Since 2021, Tetra Pak has increased buyback centers from 32 to over 220, invested over R54 million in recycling infrastructure, and created jobs to strengthen the supply chain.

Key innovations include processing upgrades for poly alu, a significant LBP component, enabling the recycling of 1,000 tonnes of cartons for every 300 tons of poly alu.

Collaborations with firms like Infinite Industries and Regenerated Polymers enhance the use of recycled materials in products such as furniture and pallets.

Public awareness campaigns, including school programs, aim to instill recycling habits in younger generations.

To date, the company has invested over R54 million (US$3.01m) in recycling infrastructure, with R17 million (US$0.95m) allocated this year to boost processing capabilities and R3.5 million (US$0.19m) dedicated to enhancing collection systems.

These funds have increased buyback centres from 32 to over 220 in just two years, creating jobs and strengthening the supply chain.

In the UAE, Tetra Pak launched an advanced recycling line in partnership with Union Paper Mills, processing up to 10,000 tonnes of post-consumer cartons annually.

The AED 2.5 million (US$0.68m) investment utilizes cutting-edge technology to recover materials for reuse in packaging and other industries.

Neopak expands partnership with ABB to drive digital transformation

SOUTH AFRICA

– Neopak, a leading South African containerboard and paper products manufacturer, has renewed its partnership with ABB to upgrade the automation system of its Rosslyn paper mill in Pretoria.

This collaboration focuses on enhancing operations, productivity, and digital innovation by modernizing Paper Machine 3 (PM3) with ABB’s cutting-edge Ability System 800xA Distributed Control System (DCS).

PM3, which produces about 85,000 tons of recycled liner, fluting, and other paper products annually, will benefit from advanced process control, cybersecurity enhancements, and integration with existing systems like the ABB Quality Control System and variable speed drives.

This upgrade aims to boost operational efficiency, reduce waste, and improve product quality, enabling Neopak to meet growing market demand while optimizing manufacturing schedules and processes.

The phased digital transformation strategy designed by ABB includes tailored digital solutions for the pulp and paper sector, prioritizing operational accuracy and process consistency. Scheduled for commissioning in late 2025, the improvements are expected to elevate throughput, paper quality, and overall efficiency.

This collaboration establishes a benchmark for digital innovation in South Africa’s pulp and paper industry, positioning Neopak as a leader in sustainable and smart manufacturing practices.

It underscores the critical role of technology in advancing industry standards and meeting evolving market demands.

EU pushes for sustainability with stricter packaging standards

EUROPE – The European Parliament has taken a bold step to address Europe’s escalating packaging waste crisis, adopting new regulations to reduce waste, enhance reuse, and promote recyclable packaging across the EU.

Central to these measures is a phased plan to reduce packaging waste by 15% by 2040. Specific actions include a ban on lightweight plastic carrier bags under 15 microns— except for hygiene purposes or loose food items—and limits on single-use packaging such as hotel toiletries and airport shrink-wrap.

A landmark feature of the legislation is the prohibition of per- and polyfluorinated alkyl substances (PFASs), known as “forever chemicals,” in food packaging.

A key pillar of the regulations focuses on encouraging reusable and refillable packaging solutions. Food service businesses, including restaurants and cafés, will be required to allow customers to use their own containers for beverages and

takeaways.

This move aims to reduce dependency on disposable packaging and aligns with the EU’s broader vision for a circular economy.

Improving recycling rates is another cornerstone of the initiative. By 2029, EU countries must ensure that 90% of materials used in packaging—whether plastic, metal, cardboard, or glass—are collected separately.

Furthermore, all packaging must meet rigorous recyclability standards, which will be outlined in upcoming secondary legislation.

Temporary exemptions, such as those for wood and wax packaging, have been included to facilitate industry adaptation.

This legislative milestone underscores the EU’s dedication to tackling waste and pollution.

KEPRO SPICE Awards 2024 honours champions of sustainable packaging and circular economy in Kenya

KENYA - The KEPRO SPICE Awards 2024 highlighted trailblazers in sustainable packaging and the circular economy in Kenya.

Organized by the Kenya Extended Producer Responsibility Organization (KEPRO) and supported by partners such as Danish Industry and EU Africa RISE, the event celebrated achievements in recycling, innovation, and community engagement during a gala dinner that brought together sustainability champions.

In the Consumer Education and Awareness category, Slums Going Green and Clean Kenya emerged as the winner for its impactful grassroots initiatives that promote sustainable urban communities through education.

The Circular Economy Leadership Award was awarded to Haco Industries Kenya Limited for its "Chasing Zero Initiative," a bold commitment to achieving zero waste through sustainable manufacturing practices.

In the Innovation & Tech in Packaging Design category, Chemolex Limited stood out with its BioPactic Packaging, an eco-friendly solution designed for sustainable impact.

The Packaging Recovery and Recycling Award went to Mtaa Safi Initiative, which transforms waste into valuable

resources, empowering communities through its Waste to Wealth project.

Recognizing smaller enterprises, the SME Circularity Champion Award was given to M-taka Waste Solutions, which tailored its waste management programs to SMEs.

The Youth Eco-Warrior Award celebrated individual contributions, with Benson Abila from M-taka Waste Solutions winning for his advocacy among young people.

The SPICE Awards underscored Kenya's growing leadership in sustainability and innovation, showcasing a commitment to building a circular economy while inspiring future generations.

Unilever Nigeria achieves plastic neutrality, advocates circular economy solutions

NIGERIA – Unilever Nigeria announced in November 2024 that it had achieved plastic neutrality, a significant milestone in addressing the country’s plastic waste crisis.

Plastic neutrality entails collecting and processing more plastic than is released into the environment via the company’s products.

Unilever’s Managing Director, Tim Kleinebenne, reaffirmed the company’s commitment to a circular economy, emphasizing accountability for its plastic footprint.

Since 2014, the company, in partnership with Wecyclers, has collected over 13,000 tonnes of plastic

while creating over 1,000 jobs.

Despite Unilever’s achievement, Nigeria’s plastic waste crisis persists, with less than 15% of waste being recycled.

A report by the Nigeria Climate Innovation Center (NCIC) proposes a circular economy approach to tackle this issue.

Its three pillars include designing for recyclability, building robust recycling infrastructure, and driving markets for recycled materials through incentives and innovation.

Adamu Garba, COO of NCIC, stressed the environmental, economic, and public health benefits of such an

approach.

He argued that transitioning to a circular economy could reduce pollution, conserve resources, and create sustainable jobs while avoiding the economic burden of green taxation on vulnerable communities.

Public education campaigns and community-led initiatives are key to this shift, as emphasized in the NCIC report.

The report calls for businesses, policymakers, and communities to reimagine plastic waste as a resource, paving the way for a more inclusive and sustainable economy.

BUA Group partners with Starlinger for new PP packaging plant in Nigeria

partnership with Starlinger, an Austrian packaging machinery provider, to establish a new polypropylene (PP) packaging production facility.

The plant is expected to produce 600 million PP bags annually, catering to increasing demand for sustainable and innovative packaging solutions.

This move marks a significant expansion for BUA Group, allowing it to diversify its operations in sectors such as food, mining, and manufacturing.

The new facility will not only meet the packaging needs of BUA's diverse factories—including cement, sugar, and flour—but also contribute to the company's long-term expansion plans.

Abdul Samad Rabiu, BUA Group’s founder and chairman, emphasized that this venture is pivotal for securing the company's future, particularly as

it develops packaging capabilities inhouse.

The deal with Starlinger is the largest of its kind in Africa for BUA Group, and its second-largest globally.

The partnership highlights BUA's commitment to industry leadership in sustainability, quality, and costeffectiveness in packaging.

This collaboration aligns with BUA Group’s broader growth strategy, further supported by financial backing from Afreximbank, which approved a US$200 million corporate finance facility to aid BUA's expansion efforts.

Additionally, Starlinger's commitment to sustainability is evident in its past initiatives, such as supplying PET recycling systems to Ghana and Nigeria, contributing to a circular economy in Africa.

NIGERIA – BUA Group, a prominent Nigerian conglomerate, has entered a

Veritiv expands portfolio with Orora Packaging Solutions acquisition

USA – Veritiv Operating Company has completed its acquisition of Orora Packaging Solutions (OPS), a strategic move that strengthens its specialty packaging capabilities and reinforces its commitment to delivering innovative and sustainable solutions.

Veritiv CEO Sal Abbate highlighted the significance of the acquisition, stating, “This milestone enhances the value we offer our customers.

ANDRITZ

“By combining Veritiv’s resources with OPS’s expertise, we can provide a broader range of specialty packaging products and value-added solutions, addressing complex supply chain needs with unmatched scale.”

OPS, with its nearly 3,000 employees, customers, and suppliers, joins Veritiv’s expanding operations.

OPS President Kelly Barlow expressed enthusiasm, emphasizing shared values and complementary strategies.

“Our partnership will deliver a compelling customer offering and significant value creation, benefiting all stakeholders,” she said.

Strategic growth through acquisitions

The OPS acquisition builds on Veritiv’s ongoing strategy to expand its market reach and expertise.

Recent acquisitions include Vivabox Solutions, AmeriPac, and PAX Global, each enhancing Veritiv’s capabilities in areas like kitting, design, and premium packaging.

Vivabox Solutions, known for its customized multibrand kitting solutions for luxury brands, strengthens Veritiv’s offerings in the US, Europe, and Asia.

Abbate noted that Vivabox’s ability to deliver tailored packaging solutions aligns with Veritiv’s leadership in packaging distribution and commercial operations.

These acquisitions position Veritiv as a leader in innovative and sustainable packaging, enhancing its international sourcing, strategic partnerships, and service capabilities to meet diverse customer needs effectively.

to supply high-speed tissue machine to Juthor Paper in Saudi Arabia

SAUDI ARABIA – ANDRITZ has secured a major order from Juthor Paper Manufacturing Co., part of the Middle East Paper Co. (MEPCO) Group in Saudi Arabia, to supply a high-speed tissue production line.

Scheduled for startup in 2026, the machine will be one of the fastest highcapacity tissue machines globally, with a design speed of 2200 m/min and a reel width of 5.47 meters.

The production line will incorporate advanced ANDRITZ technologies to optimize energy efficiency and product quality.

Key features include the ShortFlow Stock Preparation System with double

dilution for energy savings, the Papillon Refiner for gentle and homogeneous fiber treatment, and the PrimeLine W 2200 Tissue Machine, which features the latest-generation PrimePress XT Evo shoe press for optimum bulk and high sheet dryness.

A steel Yankee and co-generation system further minimize energy consumption.

Premium clothing, including StrataPress T felt and Impulse shoe press belts, enhances energy efficiency by ensuring high dryness and minimal drying energy. The Metris Automation & Digitalization Platform, including Metris X and the Operator Training

Simulator (Metris OTS), will boost plant performance and ensure efficient ramp-up operations.

The order will be executed on an Engineering, Procurement, and Construction (EPC) basis, covering installation and commissioning.

ANDRITZ's partnership with Juthor Paper is aligned with MEPCO’s expansion into the tissue market and reflects a shared commitment to resource-efficient, sustainable tissue production.

This order is another significant step in ANDRITZ’s global efforts to provide innovative technologies to the industry.

Amcor to acquire Berry Global in landmark US$8.4B allstock deal

USA – Amcor, a global leader in packaging solutions, has announced its acquisition of Berry Global Group in an US$8.4 billion all-stock deal, marking a major shift in the packaging industry.

The deal, valued at US$73.59 per share of Berry stock, will result in Amcor shareholders owning 63% and Berry shareholders owning 37% of the combined entity.

The merger, which has been approved by both companies’ boards, is expected to close by mid-2025, pending regulatory and shareholder approvals.

Under the terms of the agreement, the combined entity will continue under the Amcor brand, with Peter Konieczny as CEO and Graeme Liebelt as chairman.

The company will retain its global headquarters in Zurich, Switzerland, while maintaining a strong presence in Evansville, Indiana, where Berry is based. Amcor expects the merger to generate significant synergies, including cost savings of up to US$650 million within three years.

The strategic merger aims to

strengthen Amcor's position in highmargin sectors like healthcare, pet food, protein, and beauty.

In a related move, Berry Global announced the sale of its specialty tapes business to private equity firm Nautic Partners for US$540 million.

The sale aligns with Berry’s strategy to focus on consumer markets with higher growth potential. This divestment, combined with the spinoff of Berry’s Health, Hygiene, and Specialties business, is expected to reduce the company’s net debt.

Sidel unveils innovative bottle washer to cut water usage and CO2 emissions

FRANCE – Sidel has introduced its latest innovation, the Hydra Ultrasonic bottle washer, which combines chemical and ultrasound technology to minimize water consumption, CO2 emissions, and steam usage in beverage production.

The solution aligns with increasing global demands for sustainable packaging, driven by regulatory reuse targets and heightened environmental

By promoting the use of returnable glass and PET bottles, the Hydra Ultrasonic aims to reduce reliance on primary raw materials while maintaining product safety and quality, says the company.

The Hydra Ultrasonic optimizes bottle washing by reducing temperature and washing time while improving performance.

Its ultrasound technology effectively cleans bottles’ and carrier beams’ interior and exterior surfaces, even removing stubborn caustic-resistant dirt.

This results in a 15% production increase and lower rejection rates with washing temperatures at 75°C.

Sidel reports that the machine achieves a 20% reduction in steam consumption and a 15% reduction in water usage.

In addition to its bottle-washing innovation, Sidel recently partnered with Twellium Industrial Company to establish a PET packaging facility in Kumasi, Ghana.

The facility features Africa’s fastest PET water line, capable of producing 80,000 bottles per hour. It uses Sidel’s Combi solution, a compact system that integrates blow molding, filling, and capping.

Indian paper industry calls for fair competition amidst surge in below-cost imports

INDIA – The Indian Paper Manufacturers Association (IPMA) has raised alarms over a sharp increase in below-cost imports of virgin fibre paperboard (VFP) from countries like China and Chile, which it claims undermines local producers and threatens future investments.

VFP, primarily used for packaging in the pharmaceutical, FMCG, and cosmetics sectors, has seen a significant surge in imports.

According to IPMA, monthly imports have more than tripled, rising from an average of 6,337 tonnes in 2021-22 to 21,233 tonnes in the first half of the 2024-25 fiscal year.

The issue intensified in August and September, with imports exceeding 30,000 tonnes per month, accounting for over 20% of total domestic demand.

IPMA President Pawan Agarwal warned that the current scenario is jeopardizing profitability and return on investments for domestic manufacturers.

Despite the VFP market’s potential growth from its current value of ₹10,000 crore (US$1.18bn) to an estimated ₹25,000 crore (US$2.96bn) by 2030, domestic players face hurdles in realizing this opportunity.

Agarwal emphasized that local companies have planned investments of ₹20,000 crore (US$2.37bn) to capitalize on this growth. However, these investments are now at risk due to market distortions caused by underpriced imports.

To safeguard the industry’s future, IPMA is urging government intervention to establish a level playing field.

The association believes that strategic measures, including anti-dumping duties and import regulations, could protect local manufacturers from unfair competition.

KHS Group Expands Bottle Handling Expertise with Majority Stake in TyrolonSchulnig

GERMANY – KHS Group has strengthened its PET and glass bottle handling capabilities by acquiring a majority share in Tyrolon-Schulnig GmbH, a family-owned company known for its innovative conveying systems.

This partnership builds on their successful previous collaborations, including integrating Tyrolon’s technologies— such as conveying stars and neck clamp systems—into KHS production lines.

The acquisition will allow KHS to fully incorporate Tyrolon’s expertise into its offerings, enhancing efficiency, flexibility, and safety in bottle handling systems.

Martin Resch, Managing Director of KHS, emphasized the benefits of this partnership, particularly in terms of improving sustainability and efficiency for their customers.

Tyrolon’s technologies, like the Tyrolon Star and Universal Neck Clamp System, are designed to accommodate various container shapes and sizes, making them ideal for gentle, efficient bottle handling.

This collaboration will ensure that Tyrolon’s products remain available beyond KHS’s operations and is expected to significantly expand Tyrolon’s market reach, benefiting from KHS’s global presence.

Both companies have committed to maintaining Tyrolon’s headquarters in Austria and supporting its workforce.

Additionally, KHS’s broader strategy includes other recent acquisitions, such as the purchase of H.F. Meyer Maschinenbau, to further bolster their position in beverage packaging.

This move enhances the consortium’s capabilities in beverage packaging through H.F. Meyer’s expertise in can turners, rinsers, and vacuum bridges.

Zayed Higher Organization opens innovative packaging facility in Abu Dhabi

UAE – The Zayed Higher Organization for People of Determination has inaugurated a new, state-of-the-art packaging facility at its Innovation Center in Al Bahia, Abu Dhabi, in collaboration with Fresh on Table, an agritech platform focused on sustainability.

This facility aims to streamline the assembly, packaging, storage, and distribution of a wide range of food products, marking a significant milestone in the UAE’s efforts to foster inclusion and innovation.

The new centre underscores the organization’s ongoing commitment to training and employing people with disabilities.

It offers permanent roles at the facility, providing individuals with determination and meaningful employment opportunities.

This initiative empowers these individuals and plays a key role in improving their professional skills through customized training programmes designed to meet the demands of the modern job market.

By creating a fully inclusive work environment, the Zayed Higher Organization is helping bridge the gap between people with disabilities and the workforce, encouraging broader societal awareness and acceptance.

The packaging centre handles a diverse range of food products, including fresh fruits, vegetables, fish, poultry, dairy, honey, and other animal products.

This comprehensive operation aligns with Fresh on Table’s mission to enhance food security while reducing the carbon footprint by bringing production and consumption sources closer together.

The platform promotes sustainability by supporting local agriculture and facilitating more efficient food systems.

The organization is urging institutions from all sectors to invest in empowering and training people with disabilities, helping them build careers and achieve independence.

Pick n Pay partners with Coca-Cola Beverages Africa to expand reverse vending machines

SOUTH

AFRICA – Pick n Pay has partnered with CocaCola Beverages South Africa (CCBSA) and Imagined Earth to expand its reverse vending machine (RVM) network in Gauteng, adding 16 new units and bringing the total number nationwide to 30.

This initiative is part of Pick n Pay’s broader sustainability efforts and is integrated with their Smart Shopper rewards program, enabling customers to earn points for recycling items such as PET bottles, milk containers, and cans.

The RVMs are equipped with AI technology to identify recyclable materials, and customers can easily recycle by scanning the barcodes of their items.

Rewards are credited to customers’ Smart Shopper cards, which can be redeemed at Pick n Pay stores. Since launching in 2018, the initiative has resulted in over 480,000 items being recycled, with rewards totaling more than R40,000 (US$2198.64).

In addition to this, Pick n Pay has launched electronic waste (e-waste) bins in Cape Town, aimed at creating job opportunities for people with disabilities.

Through specialized training in repairing, refurbishing, and recycling e-waste, these bins will play a significant role in empowering disabled individuals.

This program, supported by the National Economic Empowerment for the Disabled (NEED), will see 210 new e-waste bins rolled out across the country, contributing to better e-waste management in South Africa, which generates about 360,000 tonnes of e-waste annually.

Coca-Cola unveils ambitious environmental goals for greener future

USA – Coca-Cola has announced updated voluntary environmental goals for 2035, replacing previous targets in key areas such as water, packaging, climate, and agriculture.

These new targets reflect the company's ongoing sustainability efforts and lessons learned over the years, aiming to address global challenges while aligning with long-term business priorities.

Water Stewardship: Coca-Cola plans to replenish 100% of the water used in its products, particularly in over 200 high-risk locations, through water efficiency, treatment, and community partnerships.

The company has met or exceeded this target since 2015 and will reassess its water risk profile within five years to ensure investments align with improving water security.

Sustainable Packaging: Coca-Cola aims to use 35% to 40% recycled content in its packaging by 2035, which includes plastic, glass, and aluminum containers.

It also targets recovering 70% to 75% of the packaging it introduces into the market, investing in better collection infrastructure and collaborating with local governments to improve waste recovery rates.

Emissions Reduction: Aligned with the 1.5°C climate target, Coca-Cola plans to reduce its Scope 1, 2, and 3 emissions by 2035, using 2019 as a baseline.

This will involve investments in renewable energy, innovative technologies, and partnerships with suppliers and bottlers to address indirect emissions.

This strategic update underscores the company’s focus on collaboration and innovation, aiming for a circular economy in packaging and further improvements in water and emissions management.

Biennial Transparency Report: South Africa’s emissions to peak in 2024, decline to decade low by 2030

SOUTH AFRICA - South Africa’s greenhouse gas (GHG) emissions are projected to peak in 2024 and steadily decline to a decade low by 2030, according to the draft first Biennial Transparency Report (BTR) published by Forestry, Fisheries, and Environment Minister Dr. Dion George.

The report, open for public comment until October 22, outlines the nation’s progress toward its Nationally Determined Contribution (NDC) under the Paris Agreement.

The BTR highlights significant reductions in emissions, particularly in 2026, 2029, and 2030, driven by targeted mitigation efforts.

The energy sector plays a central role, supported by initiatives like the 12L Tax Incentive and Eskom Integrated Demand Management, which promote energy efficiency and reduce peak electricity demand.

From 2010 to 2022, energy-related programs reduced annual emissions by 21 million tonnes of CO2 equivalent (CO2e), accounting for 36% of sector-wide reductions.

Additional contributions came from the transport sector, with the Bus Rapid Transit and Road-to-Rail programs reducing 300,000 tonnes annually.

Conservation agriculture, grassland restoration, and afforestation efforts in agriculture and forestry reduced emissions by 33 million tonnes annually.

South Africa’s GHG emissions, excluding land-use and forestry, dropped to 478.89 million tonnes in 2022, within the country’s 2021–2025 mitigation targets.

The BTR reaffirms South Africa’s commitment to emission reductions and sustainable development as it progresses toward its climate targets.

Mondi strengthens partnership with WWF South Africa for environmental conservation

SOUTH AFRICA – Mondi South Africa has renewed its commitment to environmental conservation by investing over €680,000 (R13m) in the WWF-Mondi Partnership for an additional three years, extending through 2027.

This partnership, one of the longestrunning corporate collaborations with WWF South Africa, has focused on wetland conservation and water stewardship for over three decades.

The next phase of this partnership will not only continue its water stewardship efforts but also introduce initiatives in circular economics, land and biodiversity stewardship, and climate resilience.

Notable projects include the creation of an eco-industrial community

in Richards Bay, aimed at promoting sustainable practices like wastewater reuse and minimizing landfill waste.

The partnership will also work to enhance the water management practices in the critical uMhlathuze catchment area, ensuring a reliable water supply for Mondi's Richards Bay mill.

Mondi's efforts include developing the 'Flow Tracker,' a tool designed to monitor water flow in real time, aiding in the creation of a climate-resilient landscape.

The upcoming phase will expand this tool's use and involve private sector partnerships to further optimize resource use and sustainability practices.

These collaborative efforts highlight the importance of corporate

partnerships in tackling environmental challenges and promoting sustainability across multiple sectors

MONDI'S EFFORTS INCLUDE DEVELOPING THE 'FLOW TRACKER,' A TOOL DESIGNED TO MONITOR WATER FLOW IN REAL TIME, AIDING IN THE CREATION OF A CLIMATE-RESILIENT LANDSCAPE.

Wärtsilä report: Balancing technologies key to achieving a clean energy future

GLOBAL – Wärtsilä's Crossroads to Net

Zero report reveals that achieving a clean energy future solely with renewables could require land the size of Europe.

The study presents two pathways to align with the Paris Agreement's climate targets: A system reliant solely on renewables and storage and a system integrating balancing power technologies to address renewables' intermittency.

Incorporating balancing technologies could cut cumulative power sector CO₂ emissions by 21%—a reduction of one billion tonnes—by 2050, highlights the report.

Additionally, it prevents 88% of renewable energy curtailments, saving

458,000 TWh of energy, which could power the world for 15 years. This approach also reduces renewable energy land use by half.

Wärtsilä Energy President Anders Lindberg emphasized that while renewables are vital, flexibility is essential for cost-effective decarbonization.

The integration of balancing technologies, such as battery energy storage and flexible power plants, is crucial for efficient renewable energy systems.

Examples from Morocco and South Africa underscore the need for flexibility. Morocco aims for 52% renewable electricity by 2030 and must adopt flexible systems to achieve this.

South Africa’s Eskom plans a 3 GW Gas Independent Power Producer Procurement Programme to support its renewable energy expansion to 17.7 GW by 2030.

The report calls for three key actions: Rapid expansion of renewables and balancing technologies alongside grid upgrades, redesign of electricity markets to reward flexibility and investment in future-proof balancing technologies compatible with sustainable fuels.

These steps could slash power sector emissions by 75% by 2035, ensuring a sustainable and efficient energy transition.

Ardagh adopts green hydrogen for sustainable glass packaging in Sweden

SWEDEN – Ardagh Glass PackagingEurope (AGP-Europe), a division of the Ardagh Group, has introduced green hydrogen production at its Limmared facility, a move poised to transform sustainable glass manufacturing.

The facility now operates a 5MW proton exchange membrane (PEM) hydrogen electrolyzer, powered by renewable electricity, to generate hydrogen as part of its furnace energy mix.

Since testing began in October, the Limmared furnace has utilized 109,000m³ of on-site-produced

hydrogen, reducing 70 tonnes of carbon dioxide (CO₂) emissions.

This initiative is part of AGPEurope’s strategy to integrate cleaner energy sources into its production processes.

The hydrogen-powered furnace complements the company’s NextGen Furnace in Obernkirchen, Germany, which operates with 60% electrical heating and has achieved a 64% reduction in CO₂ emissions.

In addition to green hydrogen, AGPEurope is strengthening its renewable energy initiatives. In September, the

company signed a long-term virtual power purchase agreement (VPPA) with Rezolv Energy.

This agreement will supply renewable electricity from Bulgaria’s St. George solar photovoltaic (PV) project, starting in April 2026.

The St. George solar project, with a 229MW capacity and nearly 400,000 PV panels, will provide AGP-Europe with 110GWh of renewable electricity annually over a 12-year term.

This marks one of Bulgaria’s first VPPAs and reinforces AGP-Europe’s commitment to sustainable energy.

East African Nations to launch unified power market by 2025

EAST AFRICA – Eastern Africa

Power Pool (EAPP) Member nations have announced plans to establish a centralized Day Ahead Market (DAM) by 2025.

This regional power trading initiative aims to benefit over 620 million people by integrating shared infrastructure and facilitating low-cost energy trade, including renewables.

The unified power market is expected to enhance energy reliability,

affordability, and sustainability across the region, boosting economic productivity and development.

Improved access to electricity is critical for economic growth, and the DAM promises to address energy challenges through regional cooperation.

The announcement was made during a high-level ministerial conference in Mombasa, Kenya, hosted by the Kenyan government, EAPP, and

the World Bank.

The event convened ministers, regulators, utility leaders, development partners, and international experts to discuss the region’s readiness for the DAM and the steps needed for its successful implementation.

In its early stages, the EAPP focused on developing cross-border energy infrastructure. With that foundation in place, the focus has shifted to establishing institutional mechanisms and platforms necessary for an efficient power market.

Power trade through the EAPP will enable member nations to harness the region’s vast renewable energy resources. This approach aims to increase electricity access while improving supply reliability and affordability.

The DAM is set to transform energy dynamics in East Africa, paving the way for sustainable and inclusive development.

GlassPoint launches ambitious solar thermal project in Saudi Arabia

SAUDI ARABIA – GlassPoint has announced the launch of the Ma'aden I solar thermal project in Saudi Arabia, marking the world's largest industrial solar thermal initiative.

In collaboration with Ma'aden, a leading Saudi mining company, and Spanish utility firm Cox, the US$1.5 billion project aims to decarbonize the aluminum supply chain through innovative solar thermal technologies.

The first phase, the GlassPoint Ma’aden Technology Showcase (GMTS), will highlight advancements in solar thermal systems designed to reduce heat-related carbon emissions by up to 70%.

The project utilizes cutting-edge technologies such as anticlastic polymer membranes and high-performance niobium mirrors to optimize solar energy capture.

These innovations reduce the solar field's parts and weight by 60% and 75%, respectively, cutting costs by 30%. Additionally, advanced ternary liquid salt storage will ensure efficient energy retention.

A key feature of the project is the establishment of a solar manufacturing facility in Saudi Arabia to strengthen the country’s renewable energy leadership and build a local supply chain for solar components.

The project aligns with Saudi Arabia's Vision 2030 and net-zero targets for 2060, positioning the kingdom as a global leader in renewable industrial energy.

By combining sustainable technology with innovation, the Ma’aden I project is set to contribute significantly to global decarbonization efforts.

Saudi Arabia unveils National Red Sea sustainability strategy

SAUDI ARABIA – Saudi Arabia has launched the National Red Sea Sustainability Strategy, a comprehensive plan to protect the Red Sea's natural resources, empower local communities, and transition to a blue economy.

Crown Prince Mohammed bin Salman unveiled the strategy, which positions the Red Sea as a critical part of the kingdom's diversified economy. The strategy focuses on sustainability, research, and innovation in marine activities.

With an area of 186,000 square kilometers and a coastline of 1,800 kilometers, the Red Sea is home to a rich biodiversity, including the world’s fourth-largest barrier reef system.

The strategy includes several ambitious goals, such as increasing the coverage of marine and coastal protected areas from 3% to 30% by 2030 and boosting the contribution of renewable energy to 50% of the kingdom’s energy mix.

The strategy also seeks to create thousands of job opportunities, promote sustainable industries like ecotourism, fisheries, and renewable energy, and protect the kingdom’s investments in coastal tourism and other marine sectors.

This initiative, which emphasizes environmental sustainability, economic development, and governance, aims to balance economic growth with

the preservation of natural resources, positioning Saudi Arabia as a global leader in the blue economy.

Schreiner MediPharm’s gas barrier function labels

Schreiner MediPharm has launched gas barrier function labels to address the oxygen ingress challenges associated with cycloolefin copolymer (COC) syringes.

While prefilled COC syringes offer advantages such as break resistance, reduced weight, and flexibility in design, they have limited gas barrier properties, posing a challenge for oxygensensitive biologics and biosimilars.

These labels are tailored to individual products and their active pharmaceutical ingredients (APIs), enabling pharmaceutical manufacturers to add a robust oxygen barrier without altering primary packaging or complex processing.

Diageo’s Serengeti unveils new packaging

Diageo-owned Serengeti has collaborated with the strategic design agency Marks on an ambitious master brand redesign. This marks the first refresh since the brand’s debut nearly two decades ago.

The redesign spans the classic Serengeti Lager, Serengeti Lite, and the new Serengeti Lemon, aiming to establish a cohesive “Proudly Tanzanian” identity across all products.

As one of East Africa’s most popular beer brands, Serengeti aims to modernize its image while celebrating Tanzanian pride and optimism.

Aptar's Fragrance Mist Collection

Packaging solution provider Aptar has introduced the Aptar Beauty Fragrance Mist Collection, a line of spray packaging solutions designed specifically for body and hair fragrances.

This collection features customizable spray systems that cater to varying mist preferences, offering options for fine or robust sprays to suit different fragrance formulations and applications.

The packaging is both sleek and functional, emphasizing ease of use and a luxurious dispensing experience.

Kenyan Original introduces 58 gin & tonic

Kenyan Originals has introduced a new packaging for 58 gin & tonic, designed to be both visually striking and eco-conscious, reflecting the brand's premium quality and commitment to sustainability.

The 58 Gin & Tonic comes in sleek, ready-to-drink bottles that showcase the brand’s signature minimalist style.

The bottle is typically crafted from recyclable glass, emphasizing an eco-friendly ethos, with a slim profile for easy handling. A well-fitted metal cap ensures freshness and a secure seal.

EABL unveils Snap dry cider in sleek bottles

East African Breweries Limited's (EABL) Snap Dry Cider, packaged in sleek, transparent glass bottles, allowing the vibrant, natural hue of the cider to shine through.

The ergonomic bottle design ensures an easy grip, while its premium look is well-suited for both casual and upscale occasions.

In line with EABL's commitment to sustainable practices, the packaging utilizes recyclable materials, including glass bottles and paper labels.

Bokomo Corn Flakes, a beloved breakfast staple for generations, has launched an exciting new look with updated packaging and an enhanced recipe.

The fresh redesign is complemented by a more significant 1.4kg bag, offering added value to consumers and reinforcing the brand’s commitment to quality and innovation.

The brand’s ability to embrace change while maintaining high standards demonstrates its dedication to meeting the evolving expectations of today’s consumers.

Bokomo Corn Flakes new look

JUTE: The ‘golden fiber’ revolutionizing sustainable packaging

BY ALPHONSE OKOTH

The world of packaging is undergoing a major transformation, driven by mounting environmental concerns and a collective push for eco-friendly solutions. In this search for sustainable materials, jute, often called the “golden fiber,” is emerging as a frontrunner. Known for its strength, biodegradability, and versatility, jute has long been valued for making ropes and sacks. However, today, it is gaining recognition as a viable, environmentally friendly alternative to plastic in the packaging industry. Jute comes from the stalks of the Corchorus plant, primarily grown in Bangladesh and India. This plant carries a powerful environmental punch. While plastics sit in landfills

for centuries, jute decomposes in just one to two years, leaving no harmful residues. Furthermore, jute cultivation is environmentally beneficial, as the plants absorb significant amounts of carbon dioxide and enrich the soil, contributing to a cleaner, healthier ecosystem.

Jute as an ideal packaging material

One of jute’s most significant advantages is its strength and durability. Despite being lightweight, it can bear heavy loads, making it suitable for various packaging applications, from grocery bags to industrial sacks. Additionally, its rustic, natural appearance offers a unique aesthetic appeal. Many brands leverage this look to enhance their eco-

friendly image, using jute in customizable designs with prints and dyes that align with their branding.

Several companies have already embraced jute in their packaging strategies. For example, Tata Consumer Products uses jute bags to package its premium teas. This protects the product and reinforces Tata’s commitment to sustainability.

Similarly, Lush Cosmetics has introduced reusable jute wraps, known as "Knot Wraps," as an eco-friendly alternative to traditional gift wrapping. These wraps align with Lush’s zero-waste philosophy, offering consumers a practical and sustainable packaging option. Marks & Spencer also offers customized jute bags as part of its “Plan A” sustainability initiative, allowing customers to choose from a range of designs that reflect their personal style while promoting ecoconsciousness.

Leading companies adopting jute

Another notable player is The Body Shop, which has long been a pioneer in sustainable beauty practices. The company offers jute bags as gift packaging options, encouraging customers to reuse them and reduce waste. Amazon India has also integrated jute into its packaging operations. By partnering with local suppliers, the e-commerce giant provides jute-based alternatives for select products, supporting local artisans and advancing its sustainability goals.

In Bangladesh, Coca-Cola has experimented with jute-

based bottle carriers. This initiative highlights the brand’s commitment to reducing plastic usage and demonstrates the versatility of jute in various packaging forms. Meanwhile, companies like Eco Jute, based in Bangladesh, specialize in producing a range of jute packaging products, from pouches to large sacks, catering to global markets seeking sustainable solutions.

Breaking barriers with innovation

Jute’s growing popularity as a sustainable packaging material has spurred a wave of innovations to enhance its functionality and expand its applications. These advancements have allowed companies to overcome some of the material’s inherent limitations, making it more adaptable to diverse industries.

One of the most promising developments is the creation of blended jute materials, which combine jute with other natural fibers like cotton, bamboo, or biodegradable resins. These blends improve jute's texture, flexibility, and strength, making it more suitable for packaging delicate or perishable goods. For instance, researchers in India are developing jute-

cotton composites that retain jute’s strength while enhancing softness, which is ideal for wrapping fragile items such as fruits and vegetables.

Eco Jute Limited in Bangladesh is experimenting with jutepolylactic acid (PLA) composites to produce biodegradable containers and pouches. These containers maintain the ecofriendly properties of jute while offering the flexibility and durability required for food packaging. Such innovations are vital for industries like agriculture and retail, where sustainability and functionality are paramount.

Historically, jute’s susceptibility to moisture has been a

significant barrier to its widespread use, particularly in food and beverage packaging. However, recent advancements in eco-friendly coatings have transformed this challenge into an opportunity. Manufacturers have created water-resistant jute fabrics that can withstand humidity and damp conditions by applying natural, biodegradable coatings.

JK Agri Exports, a company specializing in agricultural products, has introduced water-resistant jute sacks for grain storage. These sacks prevent moisture absorption, preserving the quality of stored grains while offering an eco-friendly alternative to plastic. Similarly, BioJute, a start-up in the UK, has developed coated jute bags for frozen food packaging, enabling retailers to reduce plastic usage in the cold supply chain.

BY-PRODUCTS LIKE JUTE STICKS CAN BE REPURPOSED FOR FUEL OR CRAFTING, ENSURING THAT EVERY PLANT PART IS UTILIZED.

THIS EFFICIENCY MAKES JUTE AN IDEAL CANDIDATE FOR A SUSTAINABLE PACKAGING FUTURE.

Artisan coffee roasters and speciality tea companies are turning to jute for product packaging in the food and beverage sector. Blue Tokai Coffee, an Indian coffee brand, uses customprinted jute pouches to package its single-origin coffee beans, emphasizing quality and sustainability. The pouches protect the beans and serve as a canvas for storytelling, with designs that showcase the coffee’s origin and tasting notes.

Even high-tech applications are emerging. Smart packaging solutions incorporating jute are being explored, where QR codes and NFC (Near Field Communication) tags embedded in the packaging allow consumers to access product information, sustainability certifications, and recycling instructions. EcoEnclose, a U.S.-based company, is piloting

this concept with interactive jute packaging for eco-conscious brands, providing an engaging customer experience while promoting environmental awareness.

Jute’s role in the circular economy

A circular economy champion

Jute fits seamlessly into a circular economy, where materials are reused, recycled, or composted to minimize waste. Once its life as packaging is complete, jute can be composted, returning nutrients to the soil and closing the loop. This contrasts sharply with plastic, which often ends up in landfills or polluting oceans.

The minimal waste generated during jute production also adds to its appeal. By-products like jute sticks can be repurposed for fuel or crafting, ensuring that every plant part is utilized. This efficiency makes jute an ideal candidate for a sustainable packaging future.

Shifting consumer preferences

Consumer attitudes toward packaging are undergoing a seismic shift, driven by growing awareness of environmental issues and the impact of plastic pollution. A recent global survey by NielsenIQ found that 73% of consumers are willing to change their purchasing habits to reduce environmental impact, and 41% are willing to pay a premium for products that come in sustainable packaging. This trend has placed immense pressure on brands to adopt eco-friendly materials like jute to meet environmental standards and align with consumer expectations.

that reflect their values, seeking brands that demonstrate genuine commitment to sustainability. A report by Statista revealed that 67% of global consumers consider sustainable packaging important when making a purchase. This shift is not just a trend—it’s a movement that influences purchasing decisions across various sectors, from fashion to food.

With its biodegradable properties and low carbon footprint, Jute aligns perfectly with these values. Its natural, earthy aesthetic appeals to consumers who appreciate authenticity and simplicity. Products packaged in jute convey environmental responsibility and evoke a sense of craftsmanship and care, enhancing the overall customer experience.

A promising future for jute

Today’s shoppers, especially millennials and Gen Z, lead the charge in eco-conscious buying. They prioritize products

The future looks promising for jute. As innovations continue to expand its capabilities, and as consumers demand more sustainable options, jute is poised to become a cornerstone of eco-friendly packaging. Collaborative efforts between businesses, governments, and non-profits are already accelerating its adoption.

For brands, choosing jute isn’t just about meeting regulations—it’s about showing leadership in the fight against plastic pollution. It’s about creating products that resonate with today’s values and tomorrow’s needs.

In a world grappling with environmental challenges, jute offers a ray of hope. This golden fiber, with its natural strength and eco-friendly credentials, is not just a material— it’s a movement toward a better, more sustainable future. By embracing jute, we’re not just wrapping goods; we’re wrapping the planet in care

PREMIUM COSMETIC PACKAGING

Elevating beauty through design and innovation

ALPHONSE OKOTH

In today’s competitive beauty industry, packaging is more than just a protective shell for cosmetics—it’s a crucial tool for attracting consumers, establishing a brand’s identity, and ensuring product quality. As beauty brands strive to create lasting impressions, premium cosmetic packaging has emerged as a vital differentiator.

It enhances the perceived value of products and creates memorable experiences that deepen consumer loyalty. This article explores the evolution and trends of premium cosmetic packaging, focusing on its transformative role in brand success and consumer engagement.

THE EVOLUTION OF PREMIUM COSMETIC PACKAGING

The story of cosmetic packaging dates back thousands of years to ancient civilizations, where natural materials like stone, clay, and glass were used to store oils, perfumes, and other beauty products. These early containers were simple yet practical, but as society advanced, so did the sophistication of cosmetic packaging.

The 19th century marked a significant leap forward with the introduction of glass bottles and jars, which offered a more

elegant and durable solution for preserving cosmetics. These glass containers became synonymous with luxury, offering transparency that showcased the product inside and allowing consumers to trust in the purity and quality of the cosmetics they purchased.

The 20th century saw another major shift with the advent of plastic packaging. Lightweight, versatile, and cost-effective, plastic allowed brands to experiment with various shapes and designs, helping them stand out on crowded retail shelves. However, the environmental toll of plastic soon became apparent, leading to increasing demand for sustainable packaging solutions in the late 20th and early 21st centuries.

Today, premium cosmetic packaging strikes a delicate balance between aesthetics, functionality, and sustainability. Brands now combine materials like recycled plastics, biodegradable alternatives, and glass to create packaging that is not only beautiful but also eco-friendly. This evolution reflects the beauty industry’s commitment to both luxury and environmental responsibility.

TRENDS SHAPING PREMIUM COSMETIC PACKAGING

As consumer expectations evolve, so do the trends in premium

cosmetic packaging. High-end beauty products are no longer simply packaged for convenience or protection—they’re designed to create an emotional connection with consumers. Below are some of the most prominent trends in luxury cosmetic packaging that are currently reshaping the industry.

1.SUSTAINABILITY AND ECO-FRIENDLINESS

In an era where environmental consciousness is at the forefront of consumer minds, sustainability has become a central theme in cosmetic packaging. Many premium brands have taken significant steps to reduce their environmental impact by adopting eco-friendly materials and practices.

For example, Aveda, a leader in sustainable beauty, uses 100% post-consumer recycled PET plastic in much of its packaging, reducing the need for new plastic production and minimizing waste. Similarly, Lush, known for its minimal packaging approach, frequently opts for "naked" products, meaning items are sold without packaging. When packaging is necessary, the company uses materials that are recycled, recyclable, or compostable. This minimalist approach aligns with Lush’s eco-friendly ethos while still delivering an engaging consumer experience.

Luxury beauty brands like Kjaer Weis have also embraced sustainability through refillable packaging. The brand’s metal compacts are designed to be reused indefinitely, reinforcing its commitment to reducing waste. These refillable containers not only appeal to environmentally conscious consumers but also add an element of luxury, as the sturdy, beautifully crafted packaging is meant to last a lifetime.

2. REFILLABLE AND REUSABLE PACKAGING

The trend toward refillable and reusable packaging is gaining momentum, as consumers and brands alike recognize the importance of reducing waste. Refillable packaging helps the

DIOR’S PRESTIGE LA CRÈME

environment and fosters brand loyalty by encouraging repeat purchases.

For instance, La Prairie's Skin Caviar Luxe Cream is housed in a refillable jar, blending eco-friendliness with luxury. This packaging solution reduces waste and enhances the consumer experience, offering both environmental and aesthetic benefits. Fenty Beauty has introduced refillable lipstick cases, allowing customers to purchase refills rather than disposing of the entire product. This sustainable and stylish solution resonates with today’s environmentally conscious shoppers. Similarly, Dior’s Prestige La Crème offers refillable options, emphasizing the luxury and environmental benefits of reusing packaging. These examples highlight how premium brands are innovating to meet growing consumer demand for responsible packaging solutions.

OF REUSING PACKAGING.

3. MINIMALIST AND CLEAN DESIGN

A growing trend in premium cosmetic packaging is the shift toward minimalist aesthetics, which reflect modern sophistication. Luxury beauty brands are increasingly favored

by clean lines, subtle branding, and monochromatic palettes.

Chanel, renowned for its timeless elegance, exemplifies this trend. The brand’s Les Beiges collection features understated, minimalist packaging that oozes luxury without the need for flashy embellishments. This approach appeals to consumers seeking refined elegance, reinforcing Chanel’s high-end image.

Similarly, Glossier, a brand built on simplicity and transparency, embraces clean and functional packaging. Glossier's iconic pink packaging, like its Balm Dotcom skin salve, is sleek, straightforward, and instantly recognizable, aligning with the brand’s no-fuss, modern aesthetic. The design underscores accessibility, allowing the products to stand out in a cluttered

marketplace.

The Ordinary, with its scientific, nononsense packaging, takes minimalism to another level. The clinical design emphasizes the products and reinforces trust, giving consumers confidence that they’re getting high-quality, scientifically backed formulations.

4. TECHNOLOGICAL INTEGRATION

Technology is playing an increasingly important role in premium cosmetic packaging. From smart packaging to augmented reality (AR), tech-driven innovations are enhancing consumer engagement and product experience.

Estée Lauder offers a glimpse into the future of cosmetic packaging with its Re-Nutriv Ultimate Diamond

Transformative Energy Creme, which features an embedded microchip. When scanned with a smartphone, the microchip provides detailed product information and authenticity verification, ensuring consumers receive genuine products while adding a hightech touch to the luxury experience.

Lancôme has incorporated AR into its packaging, allowing customers to preview how products will look on their skin before making a purchase. This blend of technology and personalization elevates the shopping experience and helps consumers make informed decisions, fostering brand loyalty.

5. PERSONALIZATION AND CUSTOMIZATION

Personalization is becoming a

significant aspect of premium cosmetic packaging, as consumers increasingly seek products that feel tailored to their individual preferences. Brands are responding by offering customizable packaging options, adding a layer of exclusivity and uniqueness.

YSL Beauty offers a service where customers can engrave their Rouge Pur Couture lipsticks with personal messages or initials, creating a one-of-a-kind product that makes for a perfect gift. This level of personalization deepens the emotional connection between the consumer and the brand, elevating the entire product experience.

Similarly, Function of Beauty specializes in custom haircare products, with each bottle featuring the customer’s name and personalized formulation details. This personal touch not only enhances the user’s sense of ownership but also strengthens their loyalty to the brand.

6. VINTAGE AND RETRO AESTHETICS

Nostalgia is a powerful marketing tool, and many brands are tapping into it with vintage-inspired packaging. Retro packaging appeals to consumers’ desire for a connection to the

past, evoking a sense of timeless elegance and heritage.

Charlotte Tilbury draws on old Hollywood glamour for its packaging designs, with rose gold accents and art decoinspired details that combine vintage charm with modern luxury. Products like Magic Cream come in jars that look like they belong on a 1950s starlet’s vanity, offering a sense of nostalgia alongside modern beauty benefits.

Benefit Cosmetics is another brand that has successfully integrated retro aesthetics into its packaging. Quirky designs, such as pin-up girls and vintage-style typography, evoke a sense of fun and playfulness that appeals to consumers’ love for all things nostalgic.

CONCLUSION

In the beauty industry, packaging is far more than just a container for products—it’s a powerful tool for building brand identity, creating emotional connections, and enhancing consumer loyalty. Premium cosmetic packaging is constantly evolving to meet changing consumer expectations, with trends such as sustainability, refillable options, minimalist design, and technological integration playing an increasingly important role.

As brands continue to innovate, the future of luxury beauty packaging promises to be both exciting and environmentally responsible, offering a blend of aesthetic appeal, functionality, and eco-consciousness that resonates with today’s consumers

AFRICAN AND MIDDLE EASTERN COMPANIES

SHINE AT DOW PACKAGING INNOVATION AWARDS

BY ALPHONSE OKOTH

The global packaging industry has undergone remarkable transformation in recent years, with sustainability, technological innovation, and usercentric design emerging as central themes. One of the most prestigious platforms for showcasing such advancements is the Dow Packaging Innovation Awards (PIA).

In its 35th edition, the awards garnered international attention for the cutting-edge solutions it spotlighted, with African and Middle Eastern companies making a significant mark. These companies demonstrated that innovation and sustainability are not

just trends but essential components of the future of packaging.

In this article, we will explore these companies' achievements and explore why awards like PIA play a crucial role in driving growth, fostering innovation, and encouraging sustainability within the packaging industry.

THE ROLE OF THE DOW PACKAGING INNOVATION AWARDS

The Dow Packaging Innovation Awards has long been a platform that recognizes packaging innovations that are technologically advanced, sustainable, and designed to improve the consumer experience. Since its inception over 30

years ago, the awards have celebrated packaging solutions that challenge industry norms, push boundaries, and pave the way for the future of packaging.

The awards have evolved over time, from celebrating simple design breakthroughs to emphasizing the importance of sustainability, recyclability, and the use of renewable materials. The competition continues to grow, with a record number of entries in 2024—over 300 submissions from around the world. These submissions come from diverse companies, from startups to multinational corporations, all striving to introduce solutions that will have a lasting impact on the global market.

For African and Middle Eastern

companies, the PIA provides a platform for global recognition, validating the innovations emerging from these regions and offering opportunities for international collaboration and market expansion.

African companies making their mark

At the 35th edition of the Dow Packaging Innovation Awards, Packaging Industries Limited from Kenya was one of the notable finalists. The company received recognition for their BarrierFlex NutVault, an innovative plastic packaging solution designed for nuts. This packaging uses high-barrier materials to preserve the freshness of the product while maintaining its quality.

It addresses a key issue in African markets: the need for packaging that extends shelf life and ensures food safety while considering the local environmental and waste management challenges.

Africa, traditionally not seen as a major player in the global packaging market, is increasingly becoming an incubator for packaging and encouraging other regional businesses to follow suit.

WHY ARE AWARDS LIKE THE DOW PACKAGING INNOVATION AWARDS IMPORTANT FOR GROWTH AND INNOVATION?

The recognition of companies from Africa and the Middle East at the Dow Packaging Innovation Awards demonstrates the importance of such competition in driving growth and innovation in the packaging industry. But why are these awards so important, and how do they contribute to the ongoing evolution of packaging solutions worldwide?

1. PROVIDING A PLATFORM FOR GLOBAL RECOGNITION

One of the most immediate benefits of participating in the Dow Packaging Innovation Awards is its global recognition. For companies in regions like Africa and the Middle East, which may not have the same level of visibility as their counterparts in Europe or North America, being selected as a finalist offers significant exposure.

It brings their innovations to an international audience, allowing them to network with industry leaders, secure partnerships, and expand their markets. Recognition from such a prestigious platform validates their efforts and positions them as thought leaders in the industry.

2. ENCOURAGING INNOVATION THROUGH HEALTHY

PACKAGING INDUSTRIES LIMITED RECEIVED RECOGNITION FOR ITS BARRIERFLEX NUTVAULT, AN INNOVATIVE PLASTIC PACKAGING SOLUTION DESIGNED FOR NUTS.

COMPETITION

The PIA is a powerful motivator for companies to push the boundaries of what is possible in packaging. By fostering an environment of healthy competition, the awards challenge businesses to innovate continuously. This drive for innovation leads to better packaging solutions and stimulates the development of new technologies, materials, and design concepts that can have far-reaching implications.

For example, the increasing emphasis on recyclability and renewable materials reflects the global push for sustainability, driven by competition and consumer demand.

Moreover, the recognition of sustainable packaging solutions helps drive investment in research and development. Companies that are recognized for their innovative packaging solutions often find it easier to attract funding for future projects, as investors are more likely to support ventures that have proven their ability to innovate and adapt to changing market demands.

3. PROMOTING SUSTAINABILITY IN THE PACKAGING INDUSTRY

The growing awareness of environmental issues has made sustainability a central theme in packaging innovation. The Dow Packaging Innovation Awards prioritize sustainable packaging solutions, highlighting designs that reduce waste, promote recyclability, and utilize renewable materials.

For companies from regions like Africa and the Middle East, where waste management and recycling infrastructure are often underdeveloped, awards like the PIA encourage the development of solutions that address local environmental challenges while meeting global standards.

By recognizing and rewarding companies that prioritize sustainability, the PIA accelerates the transition to a more environmentally responsible packaging industry. The exposure gained through such awards helps create a ripple effect, encouraging other companies to invest in sustainable practices and develop packaging solutions that align with

global environmental goals.

4. DRIVING ECONOMIC GROWTH AND INDUSTRY DEVELOPMENT

Companies recognized at prestigious events like the Dow Packaging Innovation Awards contribute to economic growth by highlighting the potential of emerging markets. For African and Middle Eastern companies, success at these awards can be a stepping stone toward gaining international recognition and securing contracts with multinational companies. In turn, this stimulates local economies, creates jobs, and encourages the growth of ancillary industries such as logistics, manufacturing, and research and development.

Additionally, as more companies in these regions are recognized for their packaging innovations, the entire industry's profile rises. This, in turn, attracts investment, fosters greater competition, and accelerates the sector's development.

5. INSPIRING FUTURE GENERATIONS OF INNOVATORS

Finally, awards like the Dow Packaging Innovation Awards inspire the next generation of entrepreneurs, engineers, and designers. By showcasing the achievements of companies from across the globe, including emerging markets, these awards demonstrate that innovation and sustainability are not limited to developed countries. This can inspire young professionals to pursue careers in packaging design, sustainability, and engineering, contributing to the long-term growth and development of the industry.

FIRST OF MANY

The success of African and Middle Eastern companies at the Dow Packaging Innovation Awards is a testament to the growing importance of these regions in the global packaging industry. As these companies continue to innovate and lead the charge toward more sustainable and user-centric packaging solutions, the role of awards like PIA cannot be understated.

The Dow Packaging Innovation Awards play a pivotal role in shaping the future of the packaging industry by providing a platform for recognition, encouraging healthy competition, promoting sustainability, driving economic growth, and inspiring future generations.

Through their continued participation in such prestigious awards, African and Middle Eastern companies are not only positioning themselves as leaders in the packaging sector but also contributing to the global push for more sustainable and innovative solutions

FIGHTING PLASTIC POLLUTION: Reflections from INC-5 and the Global quest for change

BY ALPHONSE OKOTH

In a world increasingly choked by plastic waste, the fifth session of the Intergovernmental Negotiating Committee (INC5), held in Busan, South Korea, represented another critical moment in humanity’s battle against plastic pollution. Convened from November 25 to December 1, 2024, the conference brought together delegates from over 100 nations, industry representatives, and environmental advocates to develop a legally binding Global Plastics Treaty. Despite its high stakes, the session ended without consensus, leaving critical decisions for 2025.

This outcome, though disheartening to many, underscores the complexities of fighting pollution. The conference revealed both the immense challenges of aligning global priorities and the undeterred resolve of activists and

nations committed to environmental preservation.

THE SCALE OF THE PLASTIC CRISIS

Plastic pollution is no longer just an environmental issue—it is a global health, economic, and climate emergency. From mountains of waste suffocating oceans to microplastics infiltrating human food systems, the repercussions of unchecked plastic production are vast. The United Nations Environment Programme (UNEP) estimates that by 2040, plastic pollution could triple if current trends persist.

One of the key points raised at INC-5 was the linkage between plastics and climate change. "Nearly 94% of greenhouse gas emissions in the plastic lifecycle come from extraction and

production stages alone," said Salisa Traipipitsiriwat of the Environmental Justice Foundation. "This is not just an environmental crisis—it’s a threat to human lives, ecosystems, and climate stability".

This insight underscores a critical dimension of the plastic crisis: the environmental cost of plastic production itself. From the extraction of fossil fuels to the manufacturing of plastic products, the plastic industry contributes significantly to global carbon emissions, thereby exacerbating climate change. As plastic production continues to grow, so too does its carbon footprint, further intensifying the climate emergency.

The plastic crisis also has economic implications. In addition to the costs of cleaning up plastic waste, there are rising costs related to health care,

ecosystem restoration, and lost livelihoods in sectors such as fishing and tourism. A 2018 study published in Science Advances estimated that the total economic cost of plastic pollution could exceed US$1 trillion by 2040, a staggering figure that underscores the need for global action to address the root causes of plastic pollution.

Given the nature of this crisis, experts at INC-5 stressed the importance of a global framework that not only addresses plastic waste management but also targets the root causes, such as the overproduction of plastic and the dependence on fossil fuels for plastic manufacturing. Tackling plastic pollution is not just about cleaning up existing waste, but also curbing its future production, which is intricately tied to global carbon emissions and the acceleration of climate change.

KEY CONTENTIONS AT INC-5

At the fifth session of the Intergovernmental Negotiating Committee (INC-5), several key points of contention dominated the discussions, highlighting the complex nature of addressing global plastic pollution.

One of the primary proposals under debate was the idea of capping plastic production. This measure, championed by nations like Panama, aimed to address the root cause of plastic

pollution by limiting the amount of plastic produced globally. Over 100 countries expressed support for this initiative, recognizing that reducing plastic production would ultimately reduce the scale of plastic waste.

However, this proposal faced significant opposition, particularly from oil-producing nations such as Saudi Arabia, whose economies are closely tied to the petrochemical industry. Saudi delegates argued that reducing production would harm their economic interests, and their resistance created a major impasse in the negotiations.

Saudi delegate Al Gwaiz stated, "There was never any consensus. Some articles seem to make it into the document despite our continued insistence that they are not within scope," highlighting the deep divisions in the room over how to balance environmental goals with economic realities tied to fossil fuel dependence.

Another major area of contention was the issue of chemicals of concern in plastics. Environmental advocates pushed for clear, enforceable guidelines to phase out harmful additives and toxic substances often used in plastic production. These chemicals can leach into the environment and cause significant harm to wildlife and human health.

However, the plastics industry, which relies heavily on these additives for durability and functionality, pushed back against the proposed regulations. They argued for more flexibility in implementing changes, citing concerns about economic feasibility and the potential disruption to existing manufacturing processes. This tension between public health priorities and industry concerns undermined efforts to secure strong commitments on this front.

Funding for developing nations also emerged as a contentious issue at INC-5. Many developing countries, which are often most affected by plastic pollution but lack the resources to address it, pushed for equitable financing

NEARLY 94% OF GREENHOUSE GAS EMISSIONS IN THE PLASTIC LIFECYCLE COME FROM EXTRACTION AND PRODUCTION STAGES ALONE

SAID SALISA TRAIPIPITSIRIWAT OF THE ENVIRONMENTAL JUSTICE FOUNDATION

mechanisms to support their transition to more sustainable practices. However, wealthier nations, particularly those with strong petrochemical sectors, were hesitant to commit the necessary funds for global implementation.

This created a standoff, as developing nations argued that the success of any global treaty would depend on the ability of wealthier nations to provide adequate financial support for capacity-building, technology transfer, and infrastructure improvements in less developed regions. The reluctance of wealthier nations to fully engage in funding discussions was a major barrier to the progress of the treaty.

Finally, inclusivity emerged as a significant issue. Civil society groups, including Indigenous and frontline communities, criticized the process for its lack of transparency and participation. As Matt Peryman of the Aotearoa Plastic Pollution Alliance stated, "Indigenous Peoples and our rights have been consistently violated."

Observers noted that over 200 representatives from the fossil fuel and chemical industries dominated the discussions, while the voices of those most affected by plastic pollution—such as waste pickers, community organizers, and Indigenous peoples—were largely sidelined. This imbalance raised concerns about the fairness of the negotiations and the likelihood that the treaty would address the needs of the communities at the frontline of the plastic crisis.

COURAGE AMIDST STALEMATE

Despite the stalemate, the fight against pollution has inspired remarkable solidarity among nations, organizations, and individuals. “While some hold the health and rights of humanity hostage, we remain united,” said Yuna Lee of the Our Sea of East Asia Network. “We refuse to turn away from the escalating plastic crisis that demands urgent action”. Nations like Rwanda have taken bold stances. Juliet

Kabera, Director General of the Rwandan Environment Management Authority, emphasized the urgency of binding commitments. “A treaty that relies only on voluntary measures would not be acceptable. It is time we negotiate a treaty that is fit for purpose, not built to fail”.

Civil society groups, including waste pickers and environmental justice advocates, demanded recognition for their roles in mitigating plastic pollution. John Chweya, President of the Kenya Waste Pickers Welfare Association, noted the omission of critical provisions like Just Transition language. “Waste pickers risk being overlooked in systems designed to end plastic pollution. This treaty must deliver justice”.

THE PATH FORWARD

The path forward following the fifth session of the Intergovernmental Negotiating Committee (INC-5) is undeniably challenging, especially given the lack of consensus on key issues. While many had hoped for significant progress, the session ultimately reinforced the urgency of addressing plastic pollution and the complexities involved in crafting a meaningful global agreement. As the negotiations extend into 2025, several priorities will be critical for ensuring that the final treaty can effectively combat the growing plastic crisis.

One of the foremost priorities is the establishment of legally binding agreements. Voluntary measures have proven inadequate in addressing global challenges of this scale. Activists and concerned nations argue that the treaty must include enforceable commitments that hold countries accountable. Specifically, calls for caps on plastic production are critical, as uncontrolled plastic production remains the root cause of the crisis.

Additionally, the treaty must ensure transparency in the

use of harmful chemicals in plastic production, alongside rigorous monitoring mechanisms to track progress and hold stakeholders accountable. The failure to secure such commitments at INC-5 has left many environmental groups disappointed, but it has also underscored the need for stronger, legally binding provisions in the final agreement.

Equally important is the issue of equitable representation at the negotiating table. The voices of marginalized communities, including waste pickers, Indigenous peoples, and those most directly affected by plastic pollution, must be included in the decision-making process. These groups often bear the brunt of plastic pollution, yet their perspectives were largely absent at INC-5. Ensuring that they have a seat at the table is vital for crafting solutions that are not only environmentally effective but also socially just.

As Matt Peryman from the Aotearoa Plastic Pollution Alliance highlighted, the rights and contributions of these communities must be recognized and respected to ensure that any global treaty is comprehensive and equitable.

Finally, industry accountability remains a crucial aspect of the negotiations moving forward. The disproportionate influence of petrochemical and plastics industries over the proceedings at INC-5 was a significant concern. These industries are major drivers of plastic production, and their vested interests in maintaining the status quo have hindered progress.

Moving forward, the treaty must ensure that these industries are held accountable for their role in perpetuating plastic pollution. This requires a shift in the power dynamics of the negotiations, ensuring that decisions are based on scientific evidence, global health priorities, and environmental justice rather than the interests of industry players. Only by checking the influence of these industries can the treaty align with the urgent needs of the planet and its people.

HOPE AMIDST UNCERTAINTY

Amid the political gridlock, hope persists. Grassroots movements and activist networks have grown stronger. Aeshnina Aqilani, a youth advocate from Indonesia, affirmed, “When ambitious countries refuse to accept a weak treaty, our movement stands with them! We remain hopeful”.

The battle against plastic pollution is as much a fight for the planet’s future as it is for equity and justice. As nations return to the negotiating table in 2025, the world watches, demanding courage over compromise and bold action over inaction.

By addressing the failures of INC-5 and doubling down on commitments, the global community has a chance to turn the tide against pollution—a legacy that future generations will undoubtedly remember

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Renewable Energy Investments in Africa: Opportunities and Challenges in 2024

ALPHONSE OKOTH

Africa’s renewable energy sector is shining brightly in 2024 as the continent strives to bridge its energy gaps, achieve climate goals, and drive economic development. However, the fallout from COP29 held in Azerbaijan casts a shadow on some of these aspirations. The conference, meant to accelerate global climate action, revealed deep divisions between developed and developing nations on funding mechanisms and climate responsibilities. African leaders at COP29 demanded greater financial commitments from wealthier countries to support renewable energy transitions and climate resilience.

With a population surpassing 1.4 billion, according to the World Population Review and a growing electricity demand, the need for

sustainable energy solutions has never been more pressing. Renewable energy investments are emerging as a key to unlocking Africa's vast potential, promising a future where clean energy powers growth and transforms lives.

Despite the challenges highlighted at COP29, including unmet pledges and debates over a loss-and-damage fund, Africa continues to press forward. This article explores the current landscape of renewable energy investments, highlights significant projects, and examines the challenges and opportunities shaping the sector.

THE ENERGY LANDSCAPE IN AFRICA

According to the International Energy Agency (IEA), Sub-Saharan Africa faces significant energy challenges, with over 600 million people lacking access to

reliable electricity. The recent "Africa Energy Outlook 2024" report highlights that energy poverty remains one of the most pressing issues on the continent, with rural areas disproportionately affected. The report underscores that despite notable advancements in renewable energy, the slow pace of infrastructure development and policy implementation remains a barrier.

While fossil fuels, such as coal and natural gas, still dominate in some areas, renewable energy is steadily gaining momentum. The International Renewable Energy Agency (IRENA) recently reported a 25% year-on-year increase in Africa’s renewable energy capacity, driven largely by solar and wind energy investments. These investments are seen as vital not only for reducing energy poverty but also for meeting the continent’s climate commitments. In this context, addressing regulatory, financial, and logistical challenges is critical to ensuring sustainable energy access for all.

Africa's natural wealth—abundant sunlight, strong winds, flowing water, and geothermal heat—positions it uniquely to lead the global clean energy revolution. Countries like Kenya, South Africa, Egypt, and Morocco are already setting the pace with ambitious renewable energy projects, creating benchmarks for the rest of the continent to follow.

MAJOR INVESTMENTS IN 2024

Solar power projects

Thanks to its accessibility and scalability, solar energy remains at the forefront of Africa’s renewable energy revolution. In 2024, several transformative solar projects, supported by substantial financial investments, are reshaping the continent's energy landscape.

One of the flagship projects is Morocco’s Noor Midelt Phase II, a hybrid solar and storage initiative

set to contribute 400 MW to the grid, with an estimated investment of US$850 million. This project reflects Morocco’s commitment to sustainable energy and cements its leadership in renewable development.

In West Africa, Togo is significantly expanding its Blitta Solar Plant. At an estimated cost of approximately US$70 million, the plant will add 100 MW to its capacity, providing a critical boost to the nation’s energy supply.

South Africa continues to drive large-scale solar initiatives with its Northern Cape Solar Park. This US$1.4 billion project, projected to add 800 MW by the end of 2024, is part of the country’s broader Renewable Energy Independent Power Producer Procurement Programme (REIPPPP). In East Africa, Uganda's Soroti Solar Plant, initially producing 10 MW, is undergoing a US$40 million expansion to double its capacity, demonstrating the region’s growing focus on solar solutions.

In addition to national projects, several pan-African initiatives are making an impact. The Desert to Power initiative, backed by the African Development Bank (AfDB), aims to harness the solar potential of the Sahel region. By 2024, the initiative is expected to facilitate the installation of solar plants with a combined capacity exceeding 1,000 MW, benefitting millions across multiple countries.

Similarly, Nigeria’s Presidential Power Initiative, which includes solar mini-grid installations in rural communities, represents a US$200 million commitment to clean energy accessibility.

These projects illustrate the transformative potential of solar energy in addressing Africa’s energy challenges. However, achieving these ambitious goals will require continued collaboration among governments, international organizations, and private investors.

Wind power initiatives

Wind energy is also making significant strides, particularly in regions with strong wind resources. South Africa’s Redstone Wind Farm, with a capacity of 110 MW, is part of the Renewable Energy Independent Power Producer Procurement Programme (REIPPPP) and is expected to supply power to over 200,000 households.

Meanwhile, Egypt’s Gulf of Suez Wind Project, a 500 MW facility slated for commissioning in 2024, represents an investment of US$700 million and underscores the country’s vision of becoming a regional energy hub.

In Kenya, the Lake Turkana Wind Power Project, already operational, delivers 310 MW and is the largest wind farm on the continent. It has significantly reduced Kenya's reliance on hydropower, contributing to its renewable energy targets. Additionally, Tunisia is advancing its Tarfaya Wind Farm,

with plans to expand its capacity from 300 MW to 450 MW, a move backed by a US$400 million investment. This project is expected to reduce carbon emissions by over 1.5 million tons annually.

The Djibouti Wind Project, launched in collaboration with the African Development Bank, aims to add 60 MW of capacity to the national grid. With an investment of US$120 million, this initiative will help the country transition from heavy reliance on diesel power, reducing energy costs and environmental impact.

Geothermal projects

In East Africa, the Great Rift Valley remains a geothermal hotspot. Kenya, leading the continent in geothermal energy, is advancing with the Olkaria VI project, which is expected to deliver an additional 140 MW. This initiative further strengthens Kenya’s position as a renewable energy pioneer, building on its existing geothermal capacity of over 800 MW. Other countries in the region are also tapping into geothermal potential. Ethiopia has launched the Corbetti Geothermal Power Project, a US$2 billion investment aiming to produce 500 MW upon completion. This project marks a significant milestone for Ethiopia as it diversifies its renewable energy sources and reduces its dependence on hydropower. Though smaller in scale, Rwanda is exploring its geothermal reserves through the Gisenyi Geothermal Plant, which is expected to generate 10 MW in its initial phase, with plans for

future expansion.

These geothermal initiatives have far-reaching impacts, including enhanced energy security, reduced greenhouse gas emissions, and regional job creation. By leveraging the natural geothermal wealth of the Rift Valley, East Africa is setting an example of how localized renewable energy resources can be effectively harnessed for sustainable development.

Hydropower projects

Hydropower remains a vital pillar of Africa’s renewable energy strategy despite challenges posed by climate variability. Now operational, Ethiopia’s Grand Ethiopian Renaissance Dam (GERD) adds over 5,000 MW to the grid, marking a monumental achievement for the region.

Meanwhile, Uganda has expanded its hydropower capabilities by commissioning the Karuma Hydropower Project in 2024, a 600 MW plant built at an investment of over US$1.7 billion. This project is expected to significantly boost Uganda’s electricity supply, supporting industrialization and rural electrification efforts.

In West Africa, Côte d’Ivoire is making strides with the Soubré Hydropower Plant, which contributes 275 MW to the national grid. Constructed for US$572 million with financial backing from China, the plant has already improved energy stability and reduced reliance on thermal power.

Similarly, Zambia's Kafue Gorge Lower Hydro Project, delivering 750 MW, represents an investment of US$2 billion

and is central to the nation’s strategy to enhance energy exports to neighbouring countries.

These hydropower projects demonstrate the immense potential of leveraging Africa’s river systems to meet energy demands despite the increasing challenges of climate variability affecting water flows. The investments address energy deficits, create employment opportunities, and foster regional economic growth.

Investment drivers

Across Africa, government support, international funding, and groundbreaking technologies fuel the push for renewable energy. Governments are leading the charge, understanding the urgency of shifting toward cleaner energy sources to meet the growing power demand, cut emissions, and secure a sustainable future.

Take Nigeria, for example, where the government’s Renewable Energy Master Plan sets a bold target of having 30% of its energy mix come from renewables by 2030. This plan is not just about policy; it includes incentives like tax breaks and subsidies to attract investment, making the transition to clean energy more feasible for businesses and communities.

International institutions like the African Development Bank (AfDB) and the World Bank provide the financial backing to make these ambitious plans a reality. Their funding often goes into building the infrastructure necessary for renewable energy projects and supporting initiatives that can

SUB-SAHARAN AFRICA

FACES SIGNIFICANT ENERGY CHALLENGES, WITH OVER 600 MILLION PEOPLE LACKING ACCESS TO RELIABLE ELECTRICITY.

bring energy to underserved areas. Without their involvement, many of these projects would struggle to get off the ground.

Additionally, International partnerships have been instrumental in driving renewable energy growth in Africa. Initiatives like Power Africa, led by the U.S. government, have mobilized billions of dollars, enabling the development of over 12,000 MW of new power generation capacity. Similarly, the EU-Africa Green Energy Initiative supports sustainable and inclusive energy access through grants and technical assistance, fostering a collaborative approach to clean energy development.

Meanwhile, the private sector is stepping up with innovative ideas and solutions that are taking renewable energy to new heights. Advances in technology, such as better battery storage and decentralized energy systems, are transforming how energy is stored and delivered. These improvements make it possible to rely on renewable sources like solar and wind more consistently, even when the sun isn’t shining or wind blowing. Together, these drivers are helping to create a more sustainable energy landscape for Africa’s future.

OUTLOOK FOR 2025 AND BEYOND

The future of renewable energy in Africa is brimming with opportunity, and 2024 serves as a critical turning point. As the continent seeks to overcome its energy access challenges, decentralized energy systems—such as mini-grids and off-grid solar solutions—are set to become central to efforts to electrify remote and rural areas.

These systems provide a cost-effective and scalable solution to areas far from the national grid and offer energy independence and reliability, which is vital for community development and economic growth.

In addition to these innovations, green hydrogen is emerging as an exciting frontier in Africa’s renewable energy landscape. Countries like Namibia and South Africa are at the forefront, launching pilot projects to explore the potential

of green hydrogen as a clean energy source, particularly for industries that are hard to decarbonize, such as heavy transport and mining. If these projects prove successful, they could position Africa as a key player in the global green hydrogen market, capitalizing on its abundant renewable resources like solar and wind.

Regional energy integration will also play a crucial role in shaping the future of Africa’s energy landscape. Initiatives like the Eastern Africa Power Pool (EAPP) are focused on enhancing cross-border energy trade, enabling countries to share resources, stabilize grids, and reduce dependency on fossil fuels. By creating a more interconnected energy system, these efforts will improve energy security, lower the cost of electricity, and encourage further investment in renewable energy infrastructure.

Moreover, there is a growing emphasis on inclusive development within the renewable energy sector. Empowering women and youth to take active roles in energy initiatives is key to ensuring these projects' long-term sustainability and effectiveness. Programs like the Africa Mini-Grid Developers Association (AMDA) are already helping build local capacity, ensuring that communities are involved in developing and operating renewable energy projects.

By fostering community engagement and providing skills training, these efforts will enhance energy access and create job opportunities, supporting economic development across the continent. As these initiatives gain momentum, the renewable energy sector in Africa is poised to drive environmental and socio-economic transformation in the years ahead

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