SMILEYWORLD PUBLISHING PROGRAM
SMILEYWORLD INTRODUCTION Fun, Playful, Emotive, Exciting, Digital, Musical, Expressive, Powerful! It’s amazing how a simple ideal; expressing emotion through an icon, has become a global movement which has impacted the world of design, music, fashion and technology. How did it happen you ask? The world-famous Smiley logo, made popular by The Smiley Company since its creation by founder Franklin Loufrani in 1972 was only the start. Years later in 1997, his son Nicolas Loufrani decided to revolutionise the original logo to create endless variations. The emoticons were born and with this the universe of the SmileyWorld brand. Offering a free-world of creative design and direction, Smileyworld has evolved into a universal and cross-generational accessible brand catering for tweens, teens and young adults. SmileyWorld offers thousands of trendy icons which can be applied to any product. Unrestricted and covering an entire universe of directions; SmileyWorld leaves no stone unturned; exploring across music, popular culture and personal identity. Every tribe is covered.
SMILEYWORLD & LES LIVRES DU DRAGON D’OR Les Livres du Dragon d’Or, an imprint of Edi8 (Editis group), is very proud to work hand in hand with SmileyWorld and produce some fantastic titles that fit within the SmileyWorld brand message of: ‘EXPRESS YOURSELF’. Teens, Tweens and Adults can express themselves through our various publications; filling in their diaries and scrap books, applying stickers to their things, or expressing their creativity in their colouring books... The following pages share some of our most successful titles in various categories: diaries, sticker books, stationery, story & activity books, box sets and our latest development dedicated to colouring books for adults! A successful partnership: over 400,000 copies sold!
DIARIES
SMILEY MY FRIENDS NOTEBOOK August 2012 (80 pages) 80 pages to write on your friends and get to know them better thanks to tests and games. + 200 stickers to customise your notebook or your belongings. Over 15,000 copies sold in France
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May 2015 (80 pages)
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80 page diary to write about feelings and hopes, family and friends and to stick pictures. +6 pages of stickers (small and big).
I YOU !
BE HAPPY
!
TU ME
MANQUES !
JE PENSE
À TOI !
Over 22,000 copies of the previous edition sold in France
SMILEY ALL ABOUT ME September 2013 (80 pages) 80 pages to write about your friends, your hobbies, your favorite movies… Over 10,000 copies sold in France
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MY STICKERS 100% SMILEY June 2011 to March 2014 (96 pages) 96 pages containing small, big and huge stickers to customise your books, your bag or your room. Over 50,000 copies collectively sold in France
SMILEY COLLECTORâ&#x20AC;&#x2122;S BOOK September 2012 (96 pages) 2400 stickers to express all your feelings! Over 38,500 copies sold in France
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500 STICKERS SMILEY 6 MINI BOOKS January 2015 (68 pages) 68 pages containing 500 stickers of all sizes. Peace & Love / Music / Celebration Love / Girly / Bad boys Over 42,000 copies of the previous editions sold in France within 6 months
STATIONERY
SMILEY 2015-2016 FAMILY CALENDAR June 2015 (32 pages)
SMILEY AGENDA 2015-2016
A 16-month calendar running from September 2015 to December 2016. A great calendar to write down the schedules of all the family members.
June 2015 (400 pages)
+ 700 stickers + 2 notepads + a groceries list
400 useful pages to go to school and write everything! Over 70,000 accumulative copies sold in France 2011 - 2014
Over 8,000 copies of the previous edition sold in France
SMILEY 2015 CALENDAR September 2014 (16 pages) A 12-month calendar starting in January 2015. Over 7,000 copies sold in France
SMILEY CUSTOMISE! May 2013 (20 pages) With this book, create new smiley faces! Match the eyes, the mouth and the accessories you like to create new faces and customise your room! Over 4,000 copies sold in France
MR POSTCARDS 100% SMILEY
SMILEY MEMOS
June 2011 (60 pages)
May 2013 (40 pages)
30 postcards to send to your friends and family!
250 memos to stick everywhere and never forget anything! Over 2,500 copies sold in France
POUR TOI
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niversair e! an
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SMILEY SCHOOL KIT
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June 2016 (60 pages) A folder, a notebook, a pencil, labels and stickers: the perfect kit for school!
STORY & ACTIVITY BOOKS
SMILEY DICTIONARY March 2015 (112 pages) A dictionary to learn how to write 700 smileys in text messages or emails. Over 13,000 copies of the previous edition sold in France
WHERE’S SMILEY?
SMILEY LEARNING ENGLISH / FRENCH
SMILEY LEARNING ENGLISH / FRENCH
May 2009 (128 pages)
May 2009 (32 pages)
700 words useful in daily life, both in English and French, to learn basic vocabulary on nature, colours, transportation, feelings, weather, sports...
32 pages of gamebook containing mazes, colouring pictures and crosswords puzzles.
SMILEY’S JOKES
SMILEY’S RIDDLES
August 2009 (112 pages) 112 pages of jokes. Four-colour illustrations.
August 2009 (112 pages) 112 pages full of riddles, sudokus, anagrams, rebuses...
Rose is afraid in the dark
Lola is shy
Charles has a little brother
Martin is impolite
Charlotte is curious
Séraphin is annoying
Géraldine is clumsy
Tom is temperamental
ANISMILEY
March 2009 (24 pages)
May/September 2010 (24 pages)
A look & find album of 24 pages.
Storybooks for children 2 to 5.
BOX SETS
SMILEY FACES September 2010 (188 pages) A box set containing the Smiley Dictionary + a CD to download smileys and wallpapers + a Smiley mobile case + a mobile phone gem + sequined stickers to customize a phone or notebooks.
SMILEY QUIZZ BOX SET October 2014 (box with 95 cards)
SMILEY MOOD
A box set containing 95 cards and a book with answers under 5 categories: friendship, love, happiness, geek and fashion!
June 2010 (188 pages) A box set containing a test book + badges + a little notebook to express oneself.
SMILEY FUN AT THE BEACH June 2010 (188 pages)
SMILEY PICTURES September 2010 A box set containing a photo album and a guide to learn how to customise it + great accessories (stencil, inkpot, rubber stramp, sequined stickers)
A box set containing a game book full of riddles to have fun on the beach + a travel journal + a Smiley bag
SMILEY ADULTS
SMILEY WORLD 1000 GOOD MOOD STICKERS
SMILEY WORLD COLOURING BOOKS FOR ADULTS IN SEARCH OF GOOD MOOD
April 2015 (48 pages)
January 2015 (80 pages)
48 pages containing 1000 colouring stickers of all sizes, to set your office or home in a good mood!
Relax thanks to these great colouring books with fun drawings and good mood proverbs!
SMILEY WORLD COLOURING BOOK FOR ADULTS IN SEARCH OF SMILES January 2015 (68 pages) Relax thanks to this great colouring book with fun drawings and good mood proverbs!
For any rights or queries, please contact James Elliott, Rights Manager for Les Livres du Dragon d’Or Les Livres du Dragon d’Or – Edi8 12 avenue d’Italie, 75013 Paris, France Tel. : + 33 (0)1 44 16 09 61 – E-mail : james.elliott@edi8.fr