Horizons March 2013 by Forsyth County News

Horizons March 2013

A publication of the Cumming-Forsyth County Chamber of Commerce

Get your running shoes

Prestige Members

lans are under way for the Fourth Annual Boulder Dash 5K on April 13. The Healthcare Association of Forsyth County (HCA) established this annual event as an opportunity for business and community organizations to challenge one another to shed a few pounds and get active. The course will start at Northside Hospital-Forsyth; travel up Ronald Reagan Boulevard and into an active quarry. The Boulder Dash is one of just two races run in a working hard-rock quarry in the nation, and it is one of the most unique courses anywhere in the region. Last year more than 1,300 runners participated in this event. HCA is expecting continued growth and hope that you will join us for this fun community event. Not a runner? That’s okay! Many participants walk the course and have a great time. Or plan to come and enjoy the Spring Fling, held at the finish line. Last year’s event had more than 25 businesses and community vendors from Forsyth County in an area filled with

Northside Hospital-Forsyth Premier Corporate Sponsor

Forsyth County Government

The City of Cumming

DeKalb Office

Georgia Power

St. Joseph’s Children’s Healthcare Hospital of Atlanta of Atlanta

The Dentist

jTech Networks

Taubman

Anchor Home Mortgage

Kaiser Permamente

music, food, prizes and the awards ceremony. A big thanks goes out to our title sponsor, Northside Hospital-Forsyth. Other event sponsors include SPI Inc., WDUN AM/FM — North Georgia’s News, Anchor Home Mortgage, Snap

Technology Inc., FASTSIGNS, Hansgrohe Inc., North Point Hospitality Group, JTECH Networks LLC, Green Lake Studio and Derucki Construction. There are still sponsorship opportunities available. If interested, please contact the Cumming-Forsyth County Chamber of Commerce at (770) 8876461. To register and get more information visit www.BoulderDash5k.com.

Earn your MBA in Forsyth County. Our name has changed. Our commitment to leadership hasn’t. NorthGeorgia.edu/mba

(470) 239-3030

Q&A With the Chair

Linda Cole, Children’s Healthcare of Atlanta Twenty-eight years is a long time to stay with one system. What keeps you at Children’s? Many things — first the kids! To see relief in a child’s eyes or help stop their tears makes it all worth it. The amazing team of physicians and staff I get to work with and the opportunities to grow and experience so many aspects of nursing and health care.

Why did you want to chair the chamber board? I love this community that helped raise me and I want to be a part of making it even better. What better way than through the chamber?

With what other organizations are you involved? I am on the board of trustees for LaGrange College. I was appointed to the Georgia Trauma Care Network Commission where I serve as secretary/ treasurer. I also serve as treasurer for another great community organization,

HORIZONS March 2013

Leadership Forsyth, and am involved with the community advisory board of the University of North Georgia.

Of what are you the most proud? Like most moms, my family! Charles and I have four wonderful children. Alex is in medical school at Mercer University, Taylor teaches at Otwell Middle School and is getting married in June, Kevin is a senior at LaGrange College and Allison is in the nursing program at the University of North Georgia.

Having grown up in Forsyth County you have seen many changes. What stands out most to you? The leaders in our city and county that have guided and promoted our community to become one of the fastest growing areas in the country. There have been so many smart men and women that invested their time and passion into making Cumming and Forsyth County a great place to live, work and play. We all owe them a debt of gratitude.

Linda Cole, David Tatum and Beth Buursema accept the award for Forsyth County Community Connection’s Community Partner of the Year 2012.

Partners in Education

Forsyth County Schools salutes Sawnee EMC O n February 15, Sawnee EMC was honored by Forsyth County Schools at the “Celebration of Excellence” as a Gold Program Partner winner. In establishing a school partnership, a gold level partner participates in at least three of the four areas to partnership success. These areas are: • Improving academic performance

• Providing for educator support and moral • Enriching the life experience for the students • Growing career opportunities This past year, Sawnee EMC surprised Forsyth County principals with a total of $67,500 in donations as part of its “patronage capital.” According t o Vi c e P r e s i d e n t o f Membership Services Blake H o u s e , a s a c o o p e r a t ive

Sawnee EMC returns money that is over and above what is needed to cover operating expenses in a given year.

The funds provided to the schools are unclaimed money from 2006. Sawnee EMC uses the funds for charitable contri-

butions, economic development and educational purposes. Additionally, Sawnee EMC recently donated funds to Lanier Technical College (over $10,000) which was used to help at-risk, dual enrollment high school students have the ability to pay for tuition not covered by the HOPE Grant. Sawnee EMC is a valuable partner to Forsyth County Schools.

HORIZONS March 2013

SBSC

Economic Development

Technology firm selects Forsyth T

he CummingForsyth County Chamber of Commerce is pleased to announce that Bright Light Systems Inc. has selected Forsyth County as home of its new headquarters. Founded in 2010 to develop a prototype of an energy efficient LED fixture for NASA’s Space Shuttle Program, Bright Light Systems is dedicated to the creative application of advanced lighting technologies. “Bright Light Systems helps its customer reduce energy consumption by up to 85 percent,” said Brad Lurie, president and CEO of Bright Light Systems. “We are uniquely positioned as a first mover in a high growth industry.” According to Lurie, the company thrives by combining both hardware and software solutions that reduce energy and maintenance costs while improving the environmental impact of light pollution and providing employees with a safer work environment. The company’s new

HORIZONS March 2013

headquarters is located along the McFarland Par k way co r r id o r i n Forsyth County. This area of the community is home to the data centers for New York Life, Data Scan, Publix and UPS — as well as light testing firms such as TUV SUD and CSA. “I chose Forsyth County because of the relationship I’ve developed with the economic development team and their willingness to support our growth initiatives as an early stage company,” Lurie said. “Forsyth County offers excellent resources for skilled labor with the Lanier Technical College being a key factor. Our office location offers great proximity to Ga. 400 and is recognized as a technology hub allowing Bright Light Systems to develop a supply chain within the county borders in an

effort to minimize our cost structure due to increasing transportation costs.” The company anticipates that they will exceed $100 million in revenue in the next five to seven years, while generating up to 50 new jobs. “Our strategy is to transition from a design/ sales/distribution company where we currently outsource our production into manufacturing our products in-house,” stated Lurie. “Forsyth is a great location to attract talent based on the cost of living and quality of life including our public school system, convenience to UPS and FEDEX, proximity to HJIA, and access to G e o r g i a Te c h a n d Southern Poly.” For more information on Bright Light Systems visit www.brightlightpro. com.

SBSC, WWMB join this month F

or the month of March, two of the chamber’s largest subsidiary groups will join together for an empowerment lunch Wednesday, March 6, at 11:30 a.m. The Small Business Services Center and Women Who Mean Business group will combine their monthly meetings to focus on business leadership skills. DeKalb Office, located at 1320 Ridgeland Parkway in Alpharetta, will host this event.

Lunch will be provided by Jim ‘N Nick’s Bar-B-Q. Jackie S. Martin will provide fun, upbeat and motivational training to all attendees. Martin is the founder and chief motivational officer of A Matter of Motivation. She is also a certified trainer and coach for the John Maxwell Group. The cost for this event is $15 for members and $30 for nonmembers. To register visit www. cummingforsythchamber.org or call (770) 887-6461.

BY ROBERT HARLING DIRECTED BY MERCURY

Cumming Playhouse 101 School St Cumming, GA

Feb 14th - Mar 24th Thur.-Sat. 8:00 pm Sun. 3:00 pm

770-781-9178

www.PlayhouseCumming.com HORIZONS March 2013

Month in Review

Celebration of Excellence

The South Forsyth High School Jazz Band, above, entertains guests during lunch. Right, chamber president and CEO James McCoy addresses the sold-out crowd. Lynn Jackson, left, speaks on behalf of the event title sponsor, Northside HospitalForsyth. Right, Forsyth County School Superintendent Buster Evans, left, congratulates 2013 Teacher of the Year winner Nick Crowder of South Forsyth High School.

Courtesy Forsyth County News

HORIZONS March 2013

Month in Review

Economic Outlook Breakfast

Chamber board chair Linda Cole, above, addresses attendees at the Economic Outlook Breakfast. Right, Frank Norton Jr. shares his insights for 2013 with the audience.

Women Who Mean Business

Wendy Brant of Anchor Home Mortgage shares mortgage information during her sponsor remarks at the Forsyth County YMCA. HORIZONS March 2013

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HORIZONS March 2013

Join and other great businesses as we What is Stick it 2 Cancer? Stick it 2 Cancer is a team of small businesses and friends who have fun raising money and awareness to help the Leukemia & Lymphoma Society on their quest to cure blood cancers. Since 2010, we’ve raised over $200,000.

JTECH’s Leadership Shines Locally. JTECH Networks was established in 2003 by a team of technology professionals that wanted to help Cumming, GA, Forsyth County and Fulton County businesses simplify IT.

Tuesday, March 12

Sammies Save Lives - dine to donate event Lenny’s Sub Shop • Cumming • 4-8 pm Friday, March 15

Ditch Cancer, Join the Party - Zumba event Bodyplex • Cumming • 6:30-8:30 pm (Childcare is free!) Tuesday, March 26

Cuisine for a Cure - dine to donate event Venti • Cumming • 5-9 pm Wednesday, April 17

Saturday, May 11

dine to donate event ’Cue • Cumming

Etowah Valley Sporting Clays 9 am

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In-Depth

What you need to know about advertising locally By Ryan Garmon Advertising Director, the Forsyth County News

very single day consumers are bombarded with thousands of messages in numerous marketing mediums, from where to take their children to the doctor to why you should purchase a new car to what restaurant they should eat at. It is imperative for you to get your message across in a clear and clever way to customers who live in your business community. Here a few notes to get you started: Advertising works. This should go without saying, but an assertion must be made for the value of promoting your business to established and potential consumers. Advertising drives customers, moves product, builds relationships and establishes brand recognition which is paramount for “mom and pop shops” and “big box stores” alike. Affordable and viable options are available for any

HORIZONS March 2013

business size — all you have to do is ask. Know all of your options. Be knowledgeable about the product(s) that you are planning to advertising in. One principal aspect that you should take into consideration is the readership of the publication; is it well read? Readership, what all publications desire, is king. It determines the success or failure of a publication so make sure that you know the product. For example, being the eyes and ears of Forsyth County for over 104 years, the Forsyth County News truly has a great resource, the largest editorial staff in the county. And since all publications are read for content, it is the advertising department’s job to draw the reader’s eye toward your ad by message and design. Frequency and message are keys to advertising success. Ad size does matter — but frequency, design and message are the major determining factors. And your

company’s best advertising returns are long-term because we (consumers) shop when we absolutely need something or when we are compelled to

buy — lured by great deals on items that we can/will use. Consumer buying takes place throughout the year, so think about a continuous strategy. Distribution. Here’s something that you may not know: high distribution is great, but paid distribution is better. When deciding what publication to advertise in, take into account that some are free and some are paid distribution. Though they may not have the same distribution total as a free publication, paid publications are just that, requested and paid to receive. This difference could determine whether or not your advertisement will be seen and observed by the reader. The Forsyth County News

provides local editorial coverage and marketing solutions in Forsyth County. If you have any newspaper, magazine, online, or mobile advertising questions, please contact Ryan Garmon at (770) 205-8960 or e-mail rgarmon@forsythnews.com.

HCA

Tourism

Annual Slugfest event ‘more than baseball’ T

he Forsyth County Slugfest is a baseball tournament in its seventh year in the community. The tournament benefits the Cumming-Forsyth County Miracle League and is organized by Triple Crown Sports. The Forsyth Park and Recreation Department will host the tournament March 8-10. “The Slugfest provides over 100 children and adults with disabilities, who are members of the CummingForsyth County Miracle League, with the opportunity to play ball,” said Jerry Dupree, board of directors president of the Miracle League. “The CFCML experience is more than baseball because it builds confidence and lasting relationships between our players, their families and the surrounding community. One hundred percent of the donations we receive each year from The Slugfest Team goes toward paying for uniforms, equipment, facility and other costs,” Dupree said. “The Slugfest Team is a dedicated partner in continuing the dream for our CFCML players and their families. The entire CFCML family is very thankful for the efforts and support of The Slugfest Team.” “Often times, we take for granted the things that we have all been blessed with,” said Bill Moats, Slugfest tournament director. “This year, over 240 teams will enjoy the game of baseball and in turn provide financial contributions to the charities that this tournament supports. These charities are an important part of our community by providing services, and often times, basic needs to those less fortunate who live within our community,” Moats said. “It’s a great way to give something back and for a weekend, think of a greater good. At the end of the weekend, we’ll crown winners in each age group,” Moats added. “But the real winners will be those people that benefit without ever having stepped onto the field.” Forsyth County Parks and Recreation Athletic Manager Wayne Maddox said the event means a lot to a number of people. “The Forsyth County Slugfest is an opportunity for more than 3,000 youth baseball players from around

Expert to speak on payments B

the state of Georgia to give support emotionally, spiritually, and monetarily, to participants of the CummingForsyth County Miracle League as well as other very worthy charitable organizations,” Maddox said. “The Slugfest is a prime example of life lessons that can be learned during a competitive event besides those of winning and losing.” Slugfest looks forward to a successful tournament and great fun had on and off the fields. Come out to the parks in March, cheer on a team and help make smiles within the community bigger and brighter. For more information, go to www.leaguelineup.com/slugfest.

efore focusing all efforts on the upcoming Boulder Dash, the Healthcare Association of Forsyth is pleased to announce March’s New Payment Models Seminar. The event will take place on Thursday, March 21, at 5 p.m. at DeKalb Office, 1320 Ridgeland Parkway in Alpharetta. No one knows how much longer a fee-for-service approach to care will last but it is believed that it will not last long. ACOs and P4P plans are Cowan developing across the country. They are built on the Institute for Healthcare Improvement’s Triple Aim: Population Health, Cost per Capita/Value and Patient Centeredness. The transition period will be hard. How do we survive with the current plan as the new plans slowly over-take them? The principles of the new care organizational/payment models will be explored and the possible responses of the medical practice will be suggested by speaker David Cowan, MSHS. Cowan has 30 years of experience in health care planning and management and currently serves as a senior research scientist at the Health Systems Institute of the Georgia Institute of Technology. His research is focused on the integration of the built environment and technology in the reengineering of process of health care delivery. Cowan has active research projects in progress with many Atlanta-based health care providers as well as with the Military Health Service and the Indian Health Services. He was the leading faculty member for the Master of Science in Health Systems for the last ten years. To find out more information about this event or to register to attend, contact Jason Mock at (770) 8876461 or via e-mail at jmock@cummingforsythchamber.org.

HORIZONS March 2013

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HORIZONS March 2013

Membership Information Member News Scientific Games picks up contract with Iowa lottery

cientific Games Corporation announced that it has signed a contract with the Iowa Lottery Authority to supply instant ticket games and related services. The company was selected following a competitive procurement process. “We are proud to be chosen by the Iowa Lottery once again and are confident the instant games we produce together will be fun and exciting, while maintaining the highest stan-

dards of security and integrity,” said Jim Kennedy, president of printed products and chief marketing officer for Scientific Games.

Directory lists free Wi-Fi zones

he CummingForsyth County Chamber of Commerce and Forsyth County Schools have partnered to create a “Free Wi-Fi Directory” for students. This online directory provides a list and interactive map of free Wi-Fi hotspots, sponsored by organizations and businesses in Forsyth County. The Free Wi-Fi Directory is available at www.forsyth.k12.ga.us/wifi and also accessible from the school district and school websites. “Creating a Free Wi-Fi Directory is a natural expansion of services that support our community’s

high quality of life standard,” said James McCoy, president and CEO of the Cumming-Forsyth County Chamber of Commerce. “By working together to identify and map free Wi-Fi locations, we will create a cloud of coverage that not only benefits students, but those that also live and work in our community. “We strive to be the most connected county along the GA 400 Technology Corridor, and the Free Wi-Fi Directory is a step in the right direction for continued development of our economic infrastructure,” McCoy added.

DeKalb Office expanding

eKalb Office has announced that it has acquired Interior Design Services to expand its regional enterprise offering worldclass innovative solutions that optimize interior spaces. With this acquisition, DeKalb Office, an authorized Steelcase dealer, will now serve the Atlanta, Birmingham and Nashville metropolitan markets. Each location will continue to function as a local business operated by local people. “At DeKalb Office we believe in respect, integrity, community and accountability — it’s the foundation of all we do,” said John Rasper, president

and CEO of DeKalb Office. “I’m excited to combine those fundamentals with my vision for the Nashville marketplace of providing a forwardthinking, insightful, flexible, and thoughtful customer experience — in every way, every day, to every customer.”

Georgia United Credit Union joins in local food drive

eorgia United Credit Union invites the public to participate in its annual “CAN HUNGER” food drive to benefit local food banks, now through March 31. Drop off a canned good at any Georgia United Branch or make a $1 donation and Georgia United will purchase a food item. All who donate will be entered

into a drawing to win an iPad. Last year’s drive collected 9.1 tons of food.

HORIZONS March 2013

Upcoming Events March 5

Member Power Networking Lunch — Noon, Olde Atlanta Golf Club

March 26

Member Power Networking Lunch — Noon, Marie’s Deli

March 6

March 29

March 12

April 2

March 14

April 2

SBSC/WWMB Class — 11:30 a.m., DeKalb Office

International Business Roundtable — 9 a.m., Regus Deerfield Business Center

Member Power Networking Lunch — Noon, Mia Ristorante Italiano

Business After Hours — 5 p.m., Lake Lanier Association

March 19

Member Power Networking Lunch — Noon, Jim N’ Nick’s Bar-B-Q

the Best

URGENT CARE

4415 Front Nine Dr., Suite-700 Cumming, Ga. 30041 678-679-1113 WALK-INS • APPOINTMENTS

HORIZONS March 2013

April 13

Boulder Dash — 9 a.m., Northside Hospital-Forsyth

Member Power Networking Lunch — Noon, Rick Tanner’s Grille & Bar

April 9

Member Power Networking Lunch — Noon, Outback Steakhouse

evenings & Weekends

Best of

Business After Hours — 5 p.m., Rensasant Bank

Women Who Mean Business — 7:30 a.m., Renasant Bank

The Doctor Is In

FAMILY MEDICINE

April 11

Hours: 9-7 M-F 10-6 Sun. 11-6 Sat. Sprains & Dr. Gulati, MD Majorie Smith, FNP-BC Strains Dawsonville Office OPeNiNG SOON! 6002 Hwy 53 D Dawsonville, GA 30534

Cold & Flu Minor Wounds

• Please visit our Event’s Calendar at www.cummingforsythchamber.org to see a full list of events, more information and registration.

Key to the events Member Power Networking Lunch — Meets every Tuesday at noon at a different location and includes casual networking for 20-35 other business professionals. Business After Hours — Meets the second Tuesday of every month from 5-7 p.m. at a different host location every month. The purpose is networking and to experience new businesses in the community. Women Who Mean Business — Meets the first Tuesday of every month at 7:30 a.m. This is a specialized networking group of over 50 female business professionals. Join them for breakfast.

Horizons 2013 Officers

Board of Directors

Linda Cole, Chair,

Jerry Bowman

Jason Teter

Jeff Pruitt

David Seago, Past-Chair

Jonathan Green

Lynn Jackson

American Proteins

Northside Hospital-Forsyth

Royce Owens

Drew Walker

Shawn LaFave

Bruce Hagenau Metcam

Children’s Healthcare of Atlanta

Georgia Power - retired

Ann-Margaret Johnston, First Chair-Elect,

Johnston & Associates, Inc.

John Hall, Second Chair-Elect, Forsyth County News

Ann-Margaret Johnston, Secretary/Treasurer

Johnston & Associates, Inc.

Cardinal Logistics Management

Lafarge Aggregates & Concrete

Forsyth Conference Center

Alliance National Bank

North Georgia Promotions

Chuck Button

Scott Jordan

Mimms Enterprises

John Rasper

Jacobs Engineering Group

BB&T

Dekalb Office

Mike Caspar

Kevin Garmon

Tim Perry

Walmart

Bank of North Georgia

John Deruki

Cindy Mills

Deruki Construction

Bryan Properties

Nelish Patel

Chris Etheridge

Hampton Inn

Frazier & Deeter, LLC

Bruce Longmore

Tracy Moon

Lenny’s Sub Shop

Russell Landscape

Terry Smith

A.C. Smith Poultry Co.

Scott Kuhn

Fisher & Phillips LLP

Wells Fargo

Jay Ryerse

Doug Derrer

Rep. Mark Hamilton

James McCoy

Ethan Underwood

Fran Forehand

Hon. Phil Smith

Rep. Mike Dudgeon

Randall Toussaint

Mark Bond

Bobby Thomas

Sen. Jack Murphy

Alex Girrbach

Sen. Steve Gooch

Laura Stewart

Rep. Geoff Duncan

Jason Mock

United Community Bank

Lipscomb, Johnson, Sleister, Dailey, & Smith LLP

Jim Boff

Chairman, Forsyth County Board of Commissioners

Paul Chambers Bill Cupp

Bob Russell

Chamber Staff

Bert Durand

AT&T

Citizen’s Bank

Ex-Officio

AGL Resources

Tom Cleveland

Chair, Forsyth County Board of Education

Dr. Buster Evans

Superintendent, Forsyth County Schools

Jtech Networks, LLC

Georgia Power

Hayes, James & Associates, Inc.

H. Ford Gravitt

Mayor, City of Cumming

Blake House Sawnee EMC

Jon McDaniel

Forsyth County Manager

State Court Judge

Chair, Forsyth County Development Authority

Sherman Day

North Georgia College & State University

Dr. Joanne Tolleson

President & CEO

Vice President of Economic Development

Director of Operations

Lanier Technical College

Director of Communications & Events

Director of Small Business Services

Anna Barlow

Director of Tourism Development

Forsyth County Public Library

Jimmy Lane, Jeremiah Dickerson Sales Executives

Mary Helen McGruder Sawnee Mountain Foundation

Maggie Schmitz, Sherri Klug Administrative Assistants

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