Horizons July 2014
A publication of the Cumming-Forsyth County Chamber of Commerce
Prestige Members
2014 Business Expo - Improving the Community Through Commerce
Northside Hospital-Forsyth Premier Corporate Sponsor
Forsyth County Government
DeKalb Office
The City of Cumming
Georgia Power
Children’s Healthcare of Atlanta
Inspiring Smiles
Taubman
Alpharetta Children’s Dentistry
Kaiser Permanente
Michael Williams Smithfield Farmland
jTech Networks
Lou Sobh Honda
T
he Cumming-Forsyth County Chamber of Commerce is pleased to announce the 2014 Business Expo presented by Forsyth County News. This is a unique opportunity for businesses to gain exposure for their products and services while enhancing their customer base. Exhibitors will have the opportunity to learn from Georgia’s driving business leaders and identify the latest products and services available to meet their competitive challenges. “The 2014 Business Expo is beneficial to all types of businesses,” says Jason Mock, Director of Small Business Services at the Chamber of Commerce. “It allows exhibitors to showcase their products and goods to a large group of people at one time. I encourage everyone to participate in this event to network with business owners, community leaders and residents of Forsyth County.” The Business Expo will take place Thursday, August 14, 2014 at the Forsyth Conference Center, beginning at 1 p.m. This year’s Expo will showcase a new floor plan that will allow vendors and exhibitors to interact with one another one-on-one. This exciting
event will feature vendor awards, prizes, networking and promotional opportunities for everyone involved. Booth registration is now open with an increase in the registration fee after July 12, 2014. To register, or to obtain more information, visit www.cummingforsythchamber.org. For questions contact Jason Mock, Director of Small Business Services at (770) 887-6461, ext. 15 or via e-mail at jmock@cummingforsythchamber.org.
Member Spotlight
A Global Innovator in Lottery and Gaming
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hat global company located right here in Forsyth County is a leading innovator in an industry that is bigger than the movie and music businesses combined? Scientific Games International, Inc. has been a driving force behind the success of lottery and gaming organizations in 50 countries on six continents for more than 40 years. Celebrating its 40th Anniversary this year, Scientific Games provides lottery games, gaming machines and content, lottery and gaming systems, sports betting technology, loyalty and rewards programs, and social, mobile and interactive content and services.
In 1973, Scientific Games developed the breakthrough technology that launched the world’s first secure instant lottery game. In 2013, Scientific Games reported more than $1 billion in revenue. With more than 5,000 employees worldwide including over 1,000 in Forsyth County, the company is one of the county’s largest employers.
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Arriving in 1994, Scientific Games was one of the first technology companies in Forsyth County. Today, Scientific Games’ Global Lottery Center of Excellence located on 22 acres just off Ga. 400, supplies the worldwide lottery industry with instant, draw and internet-based games, programs and systems technology. In fact, the company’s MONOPOLY™ Millionaires’ Club game was recently selected by the Multi-State Lottery Association (MUSL) as the new lottery national game in the U.S., which will launch in fall 2014 with plans for a national television game show to follow next year. Scientific Games recently hosted a ribbon-cutting at its 355,000-square-foot Forsyth County facility with Georgia Governor Nathan Deal and Debbie Alford, President and CEO of the Georgia Lottery Corporation, for Alpha P-7, the company’s newest, most advanced instant game manufacturing technology. The new technology increases the company’s total production capacity to more than 46 billion instant lottery games a year from five instant game manufacturing facilities around the globe. Innovation has always been a hallmark of Scientific Games. The company developed many of its products
and services as customer solutions, which ended up advancing the entire lottery and gaming industry. Scientific Games’ success speaks for itself: the company is a provider to eight of the world’s Top 10 lotteries for total sales – and provides products or services to nearly every U.S. lottery. Scientific Games has supplied the Georgia Lottery Corporation with instant games since the Lottery’s inception in 1993. Following a record-breaking $2.6 billion in instant game sales in fiscal year 2013, the Georgia Lottery is now ranked No. 2 in the world for instant game per capita sales. To date, the Georgia Lottery has raised over $15.3 billion for the HOPE Scholarship and the Georgia Pre-K Program. The Cumming-Forsyth County Chamber of Commerce gave Scientific Games the 2013 Heritage Award, which is given to a business that has been located in Forsyth County for 20 or more years. The company is active in the community and engages in charitable outreach through its SG Cares organization. In 2013, the company added to its portfolio of gaming machines and content with the acquisition of WMS Industries Inc., expanding its market reach beyond serving lottery jurisdictions to serving casinos with groundbreaking gaming machines, content and related services. For more information about Scientific Games, visit www.scientificgames.com.
Education Develop Yourself and Your Business Looking for a way to develop your professional skills and grow your business? The University of North Georgia’s Continuing Education Division is proud to offer a variety of professional development courses to the North Georgia Community on the Cumming Campus off Pilgrim Mill Road. These flexible classes are for anyone working in today’s challenging business environment. UNG provides continuing education classes for people wanting to further their education,
Upcoming Seminars include: pursue professional development and training or enrich their lives with leisure courses. Taught by a team of working professionals, courses provide insights, solutions and suggestions into the fundamentals of a well-run, profitable organization. Strengthen yourself. Strengthen your company. Give your employees the best. Watch your business and employees grow. For detailed class descriptions please visit www.ung.edu/ce or call 706-864-1918.
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HORIZONS July 2014
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In-Depth
The Insider’s Guide for Branding Small Businesses T
Jeff Mason, Founder, Ignite Creative Group
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HORIZONS July 2014
A brand’s sum is greater than its parts. Therefore, to fight he best brands endure because they remain relevant and stay true to their vision. This is especially spot on off fragmentation effectively, everything businesses do to for small to medium size businesses. The biggest branding attract, convert, retain and engage their customers should be integrated. They must communicate a challenge most small businesses consistent identity from message to face is finding the time to define message and medium to medium, the brand. While many understand with one voice all the time, every that branding is essential to a “Clean, clear time. business and critical to success, a language, logos and surprisingly high number don’t No single marketing effort works really know why. imagery are simple all the time for every business, so rotate several marketing tactics and An understanding of the elements that are vary your approach. Marketing can be organization’s category, customers more likely to be fun. No need to have your customers and competitors will drive strategic tune out after awhile or get bored. decisions. The brand’s vision and recognized and Take advantage of the abundant promise will then be reinforced, opportunities available for brand equity rises and a strategy is remembered by communicating your value to formed to drive real business customers. And remember that a performance. consumers.” significant benefit to branding is in maximizing the value of limited Developing a strong brand resources, saving time and money by requires a relentless focus on a streamlining decision making and c o m p a n y ’s u n i q u e va l u e Jeff Mason eliminating additional discussions p ro p o s i t i o n , d i ffe re n t i a t i o n , Ignite Creative Group across a wide range of small business benefits, quality and pricing, all functions. integrated around a consistent and powerful visual identity and message. No market is While branding is certainly a marketing discipline in its unchanging, and no market is simple. Having the discipline to create compelling content that informs, enlightens and own right, it doesn’t need to be overcomplicated. Good inspires at all levels of an organization, all while providing intentions will go a long way toward helping small clarity, consistency and maximum communication impact, businesses form vital connections with target customers. If the thought of undertaking a branding initiative seems will benefit a firm in the long run. overwhelming, realize that there are sharp, insightful, For starters, when creating a brand identity, organizations collaborative and cost-effective creative marketing agencies need to establish defined guidelines that include: logo, that fit within an SMB’s budget. Partnering with an agency colors, tagline, typography, tone and graphics. Steer clear can prove to be the smartest marketing move yet. of overcomplicating the company’s branded elements. For more information on how you can Ignite your Brand, Clean, clear language, logos and imagery are simple elements that are more likely to be recognized and contact Jeff Mason, Founder & Creative Director at Ignite Creative Group by calling 678-267-4642 or by email at remembered by consumers. jeff@ignitecreativegrp.com
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Month in Review
Post Legislative Breakfast
Congressman Rob Woodall receives the Spirit of Entrepreneurship award from the United States Chamber of Commerce.
Paul Chambers of AT&T moderates panelist discussion during the event.
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HORIZONS July 2014
Commercial Real Estate Roundtable
Sheldon Taylor of Regent Land Partners speaks to the audience at the Commercial Real Estate Roundtable.
L to R: David Seago, John Drew and Tim Chason view a local area map.
Month in Review Business After Hours
Catalyst Physical Medicine provided massage therapy services to Business After Hours guests.
Dr. Tim O’Connor gives attendees tours of the Catalyst Physical Medicine facilities.
Jazz in June
L to R: Beth Buursema, Lynn Jackson, Linda Cole and John Polikandriotis
L to R: Peggie Morrow, Ann-Margaret Johnston and Jim Morrow
HORIZONS July 2014
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Government
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Local Legislators Receive Top Marks
orsyth legislators have garnered high rankings on the Georgia C h a m b e r o f C o m m e r c e ’s 2 0 1 4 Legislative Scorecard. Each year the Georgia Chamber assigns grades to elected officials on their commitment to growth and the wellbeing of businesses within the state. Legislative issues important to Georgia’s economy were tracked and legislators were graded on how they voted for these key issues. Senator Jack Murphy (District 27) and Senator Steve Gooch (District 51) both received perfect A+ scores. Congressmen that received perfect scores include Mark Hamilton (District 24), Mike Dudgeon (District 25), Kevin Tanner (District 9) and Geoff Duncan (District 9). One of the bills supported by the chamber was House Bill 714, authored by local District 24 Representative Mark Hamilton. The bill amended a loophole in unemployment law that was being abused by a small group of employers and employees. Contractors had been using unemployment funds to lower the cost of paying seasonal workers, who should not have qualified for the funds. HB 714 puts an end to this practice and will save businesses
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$8-10 million each year. The chamber also supported HB 697, a bill that allows technical college students to be eligible recipients of tuition through the Hope Grant program. Senate Bill 213, another supported bill, amends the Flint River Drought Protection Act to assist the lower river basin’s agricultural economy during severe drought. High scores bode well for Cumming and Forsyth County. Businesses should b e e n c o u r a g e d k n ow i n g l o c a l legislators are actively supporting issues that continue to stimulate our growing community.
Hamilton Receives GA Chamber Award S
tate Representative Mark Hamilton (District 24) has been selected by the Georgia Chamber of Commerce as the House recipient of the Legislator of the Year Award. The G e o rg i a C h a m b e r p r e s e n t s t h i s prestigious honor to legislators who take their responsibility seriously to improve Georgia’s business community. “I am humbled and honored to receive such an esteemed award from the Georgia Chamber of Commerce,” said Rep. Hamilton. “As a state legislator, one of my top priorities is bringing jobs to the state of Georgia as this is something that affects us all and will shape the economic future for our children and grandchildren. I’m proud that the Georgia Chamber recognizes my efforts, and I look forward to working with them in the future as we continue to create business-friendly policies in our state.”
Over the past year, Rep. Hamilton has authored and supported a number of initiatives that bring jobs and economic growth to the state. He authored House Bills 714, 715, and 1048, and co-authored House Bills 399, 892, 902, 863, 1037, 838, and 176, all of which have been signed into law by Governor Deal. Rep. Hamilton received an A+ rating, the highest possible, on the Georgia Chamber’s legislative scorecard this term. His high score is due to his support of bills that are in the interests of the Georgia business community. The award represents another milestone of Cumming and Forsyth County’s success, thanks to the efforts of Rep. Hamilton and other leaders dedicated to bettering their community. For more information on the Georgia Chamber Legislator of the Year Award, please visit www.gachamber.com.
SBSC
Tourism
What Message Are Your Frontline Employees Sending
Y
ou may already have a training method in place for new frontline staff members. They must learn your business processes, the ins and outs of office procedure, where the extra pens are kept, etc. However; how much time do you spend training your frontline staff members to truly be the frontline of your business? Many times these employees are the first representation your business has to a potential new client. The first step to feeling confident in your frontline staff is to take a good look at your methods and procedures with those employees, from hiring to training and terminating. The Small Business Services Center and the Wo m e n W h o M e a n Business will host a July Lunch & Learn event to Jazz in June 2013
help your business take that first step. This event will take place on Wednesday, July 16th from 11:30 am to 1:00 pm at the University of North Georgia – Cumming Campus. Yo u w i l l h e a r f r o m business leaders on how they produce successful interactions with their frontline staff members and successful interactions between their customers and frontline staff members. Additionally, the floor will be open to discussion so that attendees can share tips and ideas with one another. For more information or to register please contact t h e C u m m i n g Fo r s y t h County Chamber of Commerce at 770-887-6461 or visit us online at www. cummingforsythchamber. org.
CBS Comes to Cumming F
rom New York to Reno to Cumming, The Triple Crown/USA National Softball Tournament on CBS is a major event in the amateur sports arena and for our community. This year’s tournament will run from July 14-17, 2014 in various parks in Forsyth County, Alpharetta and Gainesville, Georgia. This is the first softball tournament of such high caliber that the area has hosted, with teams participating from across the United States. The tournament features 184 participating teams from 28 states. The winning team will be presented with a trophy similar to the Stanley Cup. The team’s name is engraved on the trophy which is placed at Triple Crown Headquarters in Colorado until the next national tournament is played and a new winner claims the trophy. The team selection process is based on a ranking system that Triple Crown built which adheres to U.S. Club Rankings and AT-LARGE systems. The top teams in the country are selected for the tournament. Krista Judge, director of Triple Crown/USA Nationals on CBS, believes this is the most competitive national tournament in fastpitch softball. When asked why Triple Crown chose the Forsyth county area, Judge responded, “We felt that Cumming, Alpharetta and Gainesville had communities that would welcome this tournament with open arms. They have top-notch facilities and hotels to host this tournament. We are excited about the future of Triple Crown in the Southeast region.” The Forsyth County Parks and Recreation Department has successfully worked with Triple Crown regional tournaments for many years. Each
regional tournament has marked a successful partnership for both organizations. In addition, the Atlanta Legacy has a very strong regional showcase and gave its blessing to co-market the events and work together with the Parks and Rec Department. The relationships that Triple Crown has established in this community have been meaningful and will be a great foundation on which to build the future of Triple Crown in Georgia. They have been very happy with the support from all members of the community, parks and hotels. One of these supporters is Children’s Health Care of Atlanta-Forsyth, who will host the tournament coaches’ dinner on Monday, July 14, 2014. The tournament anticipates at least 1,000 hotel rooms per night for Cumming/Forsyth, Alpharetta, and Gainesville areas, creating huge economic impact for the communities. This tournament is a great family activity, so make plans to come out to Fowler Park on Thursday, July 17 at 4:30pm and 7pm for three games that will be nationally televised on CBS Sports Network. For more information, please call 770-887-6461.
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Member News JTECH Networks Acquired by Digitel Corporation
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TECH Networks, a leading provider of IT managed services to small and mid-sized businesses around the country, has recently been acquired by Digitel Corporation. Digitel is an Atlanta-based premier provider of IT, data center and telephone solutions to businesses and governments. The merger of these companies creates an entity that will offer a comprehensive suite of IT services to thousands of businesses all over the United States. Digitel strives to be a one-stopshop for managed IT services, phone systems,
New Walmart Brings Jobs & Commerce
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new Walmart Supercenter has opened its doors in south Forsyth, bringing more jobs and commerce along with it. The store has a staff of 280 full and part time employees. Many of the crew members are retirees, and ten percent of the workers are veterans hired through a special program. The
new location includes a full grocery, a pharmacy, salons, a business center and a Subway restaurant. It also features a variety of service areas that are absent from many other Walmart stores, including fabric cutting, paint mixing, key cutting and ammunition sales.
contact centers, cloud data, structured cabling, data centers and computer repair. Organizations often do not have the resources to keep up with the evolving world of IT services and applicable regulations on their own. With the addition of JTECH, Digitel’s eighth acquisition, Digitel brings these organizations a more complete and effective solution through their ever expanding portfolio of services. Their hope is that clients can spend their time on other key areas of business, while Digitel takes care of the IT services.
Sip Restaurant Brings Innovative Dining to The Collection at Forsyth
S
ip Wine & Tapas Bar recently o p e n e d o n e o f t h e i r n ove l restaurants in The Collection Forsyth shopping center. Sip brings the fun and elegance of wine tasting to its customers via a unique self-service system. Patrons can purchase a card which they swipe at wine dispensing stations to taste a variety of the 64 wines Sip carries.
Small plates of delectable foods accompany the wine, providing customers with an exciting range of tastes to experience. Wines by the glass (half or full) and by the bottle are also available, for those that prefer. Sip Wine & Tapas serves brunch, lunch and dinner, seven days a week.
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Upcoming Events July 3
Chairman’s Cabinet Picnic & Fireworks7:30 p.m., Chamber Lawn
July 16
SBSC & WWMB Lunch & Learn 11:30 a.m., UNG-Cumming Campus
July 8
July 22
July 15
July 29
Member Power Networking LunchNoon, ‘Cue Barbecue
Member Power Networking LunchNoon, Quanto Basta Italian Bistro
Key to the events Member Power Networking Lunch — Meets every Tuesday at noon at a different location and includes casual networking for 20-35 other business professionals. Business After Hours — Meets the second Tuesday of every month from 5-7 p.m. at a different host location every month. The purpose is networking and to experience new businesses in the community. Women Who Mean Business — Meets the first Tuesday of every month at 7:30 a.m. This is a specialized networking group of over 50 female business professionals. Join them for breakfast.
Member Power Networking LunchNoon, Rosati’s Pizza and Sports Pub
Member Power Networking LunchNoon, Dickey’s Barbecue Pit
• Please visit our Event’s Calendar at www.cummingforsythchamber.org to see a full list of events, more information and registration.
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Market Your Business in the Ultimate B2B Publication, Horizons.
PUBLISHES
4th Friday of every month in the Forsyth County News and following Sunday in the South Forsyth News
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For more information contact Ryan Garmon at 770-205-8960 or rgarmon@forsythnews.com. 14
HORIZONS July 2014
Horizons 2014 Officers
Board of Directors
Ann-Margaret Johnston, Chair,
Nelish Patel
Johnston & Associates
Linda Cole, Past-Chair CHOA
Chris Ethridge, Secretary/Treasurer Frazier & Deeter, LLC
Ex-Officio
Chamber Staff
Russell Landscape
Bob Russell
Bill Cupp
Jon McDaniel
Chris Stockhoff
Thom Smith
Rep. Mark Hamilton
James McCoy
Hampton Inn
Bruce Longmore
Terry Smith
Darla Light
Mary Helen McGruder
Walter Sears
Matt McClure
Vice President of Economic Development
Lynn Jackson
Connie Sanders
Rep. Mike Dudgeon
Dr. Buster Evans
Doug Derrer
Charles Banks
Hon. Phil Smith
Daniel Shaffer
Lenny’s Sub Shop
Northside Hospital-Forsyth
A.C. Smith Poultry Co. Wells Fargo
Shawn LaFave
Bert Durand
Tracy Moon
Ethan Underwood
North Georgia Promotions Fisher & Phillips LLP
Jeff Pruitt
Forsyth Conference Center
Bruce Hagenau Metcam
John Rasper
Dekalb Office
United Community Bank Lipscomb, Johnson, Sleister, Dailey, & Smith LLP
Pete Amos
Chairman, Forsyth County Board of Commissioners
Paul Chambers AT&T
AGL Resources Chair, Forsyth County Board of Education Superintendent, Forsyth County Schools
Jay Ryerse
Jtech Networks, LLC
Mark Bond
Hayes, James & Associates, Inc.
H. Ford Gravitt
Mayor, City of Cumming
Blake House Sawnee EMC
Forsyth County Public Library Sawnee Mountain Foundation
Forsyth County Manager State Court Judge
David Seago
Chair, Forsyth County Development Authority
Dr. Joanne Tolleson Lanier Technical College
Jen Bruno Hansgrohe
Anchor Home Mortgage Alpharetta Children’s Dentistry PNC Bank
Snap Technology, Inc
Derek Brooks
Brandywine Printing
BB&T
Bank of North Georgia
Carter Barrett
Community Business Bank
Kevin Garmon
Bannister Creek, LLC
Drew Walker
Alliance National Bank
Pam Bowman
PB Consulting Services
Mike Wathen
Kaiser Permanente
Sen. Jack Murphy Sen. Steve Gooch Rep. Geoff Duncan
President & CEO
Randall Toussaint Alex Girrbach
Director of Operations
Laura Stewart
Director of Communications & Events
Jason Mock
Director of Small Business Services
Anna Barlow
Director of Tourism Development
Jimmy Lane
Rep. Kevin Tanner
Director of Membership Services
Rep. Sam Moore
Maggie Schmitz, Sherri Klug
Jeff Tweed
Membership Services Executive Administrative Assistants
What do you do on a Friday or Saturday night in Cumming? Show Up. Leave the rest to us. Enjoy a luscious five course Chef’s Table featuring amazing food and optional wine parings. Friday & Saturday: 6:30 or 8:30pm: $30 Of course, you can enjoy our tapas and wine every other day of the week too. We’re open daily for lunch and dinner plus Brunch on Sunday. Visit our website for the current menu.
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HORIZONS July 2014