Horizonssept2013

Horizons September 2013

A publication of the Cumming-Forsyth County Chamber of Commerce

Prestige Members Northside Hospital-Forsyth Premier Corporate Sponsor

Forsyth County Government

DeKalb Office

The City of Cumming

Georgia Power

Taubman

St. Joseph’s Children’s Healthcare Hospital of Atlanta of Atlanta

Alpharetta Children’s Dentistry

The Dentist

CUMMING, GA

770-889-6889

3455 Hutchinson Road Cumming, GA 30040

jTech Networks

Anchor Home Mortgage

Kaiser Permamente

Scan here to see our new Slim Fitz™ Tuxedos

Network on the Links at Chamber Annual Golf Tournament

he Cumming-Forsyth County Chamber of Commerce is T excited to announce its 26th annual

Chamber Golf Tournament on September 23, 2013, presented by Northside Hospital-Forsyth. As one of the Chamber’s hallmark events, the tournament will once again be held at Windermere Golf Club located at 5000 Davis Love Drive, Cumming, GA 30041. The Chamber’s tournament is the perfect opportunity to get out of the office, have fun and network with other business professionals.

This year’s tournament will be a scramble format with several exciting contests throughout the day. The tournament cost is $175 per player. Save $100 and register a team of four for $600. This event historically sells out quickly so

reserve your spot early by visiting www.cummingforsythchamber.org or by calling 770-887-6461. Entry fee includes cart and green fees, lunch, beverages, participant gift and awards festivities.

Northside Hospital-Forsyth is the long-time title sponsor of this event. Other sponsors include Russell Landscape Group, Inc., Phoenix Benefits Management, Vickery Village, Tyler Miers State Farm, Lennar Homes, North Georgia Promotions, Anchor Home Mortgage, Hansgrohe, Inc., Kaiser Permanente, American Proteins, Jared Jones Agency, Wilson Hutchison Realty, JTECH Networks, LLC, Community Business Bank, Georgia Plastic S u rg e r y C o n s u l t a n t s , L L C , Alliance National Bank and

INTRODUCING...

Atlanta Children’s Dentistry.

Come out and hit the links with tournament sponsors, local elected officials and fellow Chamber members.

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Member Spotlight

Georgia Power Helps Customers Save Money with EarthCents hether you are building a new home, making improvements to your current home or simply W looking for ways to save on your power bill, Georgia Power is here to help.

EarthCents, the company’s portfolio of energy efficiency programs, was created to help customers save money, use energy more efficiently and protect the environment. Current programs available from Georgia Power include:

TOP 10 ENERGY-SAVING TIPS

FREE ONLINE ENERGY CHECKUPS & IN-HOME ENERGY AUDITS

Visitors to GeorgiaPower.com can take advantage of a free Online Energy Checkup to get a better understanding of their energy usage in less than 15 minutes OR schedule a free in-home energy audit.

HOME ENERGY IMPROVEMENT PROGRAM

Rebates are available to offset the cost of improving the energy efficiency of your home through a wholehouse approach (resulting in combined energy savings of up to 30 percent) or by making individual improvements.

LIGHTING AND APPLIANCE REBATE PROGRAM

Georgia Power customers may qualify for rebates or special pricing on select ENERGY STAR® appliances and compact fluorescent light bulbs (CFLs) purchased at participating retailers statewide.

REFRIGERATOR RECYCLING PROGRAM

Through this program, customers can recycle an inefficient, working second refrigerator or freezer responsibly, and receive $50 and free removal of the unit.

NEW HOME PROGRAM

A Georgia Power EarthCents New Home is more

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HORIZONS September 2013

Caulk and weather-strip around windows and doors. If the caulking is cracked or the weather stripping is damaged or peeling, replace it.

efficient than current standard building codes and can provide annual energy savings of up to $400.

HEAT PUMP REBATE

Replace an existing gas furnace with an energyefficient electric heat pump and save up to $300 per year. Georgia Power customers who make the switch may also qualify for a $100 rebate depending on the efficiency rating of the heat pump system chosen.

MARATHON REBATE

Replace a current gas water heater with a Marathon electric water heater. Marathon water heaters come with a manufacturer’s lifetime tank warranty and Georgia Power customers who make the switch are eligible to receive a $525 rebate.

For more energy efficiency advice and information on the EarthCents Energy Efficiency Programs, including additional rebates and incentives, visit georgiapower.com/earthcents.

1. Save up to $100 a year by setting thermostats to 78°F in the summer and 68°F in the winter.

2. Change standard home air filters once a month or pleated filters once every three months to help your system run more efficiently. Have your system professionally serviced annually.

3. Caulk and weather-strip around windows and doors. If the caulking is cracked or the weather stripping is damaged or peeling, replace it.

4. Seal around wiring and plumbing penetrations. Use caulk for small holes and expanding foam for larger areas. This will keep conditioned air from escaping the house.

5. Use a smart power strip or simply unplug electronics when they are not in use and save up to $100 a year.

6. Look for the ENERGY STAR label when purchasing new appliances and electronics.

7. Keep air vents clear of obstructions to help your heating and cooling system operate more efficiently.

8. ENERGY STAR qualified compact fluorescent light bulbs (CFLs) provide high quality light, produce 75 percent less heat, last up to 10 times longer and use 75 percent less energy than standard incandescent light bulbs.

9. Wash full loads of clothes and avoid overdrying. Clean the lint trap before every load to increase efficiency.

10. Set your water heater’s temperature to 120°F and wrap your electric water heater with an insulated blanket for additional savings in unconditioned spaces. Read the installation instructions and warranty to make sure this doesn’t void the warranty.

Partners in Education Morrow Family Medicine Hosting First Annual PTA Golf Tournament

orrow Family Medicine is hosting the first annual PTA M Golf Benefit on Monday, September

16, 2013. Proceeds from the event will be utilized by the Forsyth PTA to support their technology i n i t i a t iv e : B r i n g Yo u r O w n Technology. This program aims to make a significant difference in the lives of Forsyth County families by helping to provide students with critical access to technology necessary for a quality education in today’s environment. Two thousand

homes in Forsyth County do not have internet access. More and more homework and study depends on access to the broad range of information that is available online.

The Forsyth County Council of PTAs has identified a company that will provide internet smartspots that the schools can check out to students so the students have access to the internet right in their own homes.

When asked why he chose to create this tournament Dr. Jim

Morrow responded, “…children are our future. They are our employers and employees, our politicians, scientists, doctors, lawyers and leaders of all types.”

The benefit will be held at Hampton Golf Village in Cumming, GA. After the tournament, golfers will enjoy an American cookout buffet followed by a raffle drawing.

For more information and to register visit www.forsythptagolf.org. For questions please contact Peggie Morrow at peggiemorrow@gmail. com

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HORIZONS September 2013

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In-Depth

Four Basic Steps to a Successful Negotiation Kevin J. McDonough, The Law Offices of Kevin J. McDonough, P.C.

legal practice as a Business and Family Law I nLawmy attorney

attorney, every day has opportunities to negotiate. Over the years I have negotiated with people whose level of sophistication ranged from incredibly high to very simple. I’ve also dealt with counterparts whose demeanor ranged from confrontational to passive aggressive. Regardless of the person sitting on the other side of the table, I have found the following basic steps provide the foundation for successful negotiations:

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HORIZONS September 2013

Step One: Set your goal. This may sound simple, but time and again people fail to clearly identify what they are aiming for before beginning to negotiate. If you do not establish the goal you are trying to achieve, how on earth can you negotiate to get there? In setting your goal, focus on what you believe is a realistic outcome. To help identify a realistic outcome, you should explore the cost of trying to achieve your goal through paths other than dealing with your negotiation counterpart. For example, if you are negotiating with a potential vendor regarding the cost of a service or product, explore the possibilities available through other vendors. That way you will know what your options are if you cannot come to an agreement with your negotiation counterpart.

Step Two: Take time to understand the other side. The most often overlooked component of a negotiation is this: to come to an agreement both sides have to agree.

In negotiation situations, I will sometimes deal with clients who have unrealistic expectations. When clients with unrealistic expectations propose extreme offers I ask them to explain why the other side would accept their proposal. When they cannot do this,

it is obvious that we have to go back to drawing board. We want to understand the other party so that we can work toward drafting an offer that addresses their goals or concerns while achieving our goals too. By taking this step you dramatically increase your odds of productive offers and successful resolution.

Step Three: Use standards. This is an incredibly powerful tool. Gaining access to the other side’s standards is easy and non-confrontational; all you have to do is ask. Simply asking, “How did you come up with that offer?” will allow you to understand the other party’s standards. Several benefits come from asking this simple question. First, you are able to mitigate emotion in negotiations because you are focusing on a standard rather than an individual.

Second, you gain great insight into the thought process of your counterpart. Third, you learn if your counterpart is relying on incorrect or fantastical information which you might be able to correct. And finally, based on the standards identified by your counterpart, you are able to use standards which reasonably bind the other party (it is a tough sell in a negotiation to suggest that my own standard applies to you but not me).

Step Four: Communicate clearly and constructively. I have seen negotiations break down because one party would not clearly articulate what he or she wanted or what his or her objections were. If one party does not know the issues or considerations of the other side, how can those matters be addressed? Communicate what you want clearly and positively and encourage your counterpart to do the same. Along the same vein, avoid personal or negative attacks. They are not going make someone want to agree with you more; rather these attacks will just drive the other person into a defensive posture and slow you down in reaching your goals.

These steps are battle tested and have helped countless people and businesses reach successful, fulfilling negotiations. And whether you have been negotiating for years or are just beginning to negotiate, you can use the above steps. Armed with this process you are primed to be a positive, confident negotiator. Now go out and negotiate to achieve your goals. Happy Negotiating! Register for SBSC’s Lunch and Learn on Sept.

18 to find out more.

Butch Harrell 770-861-4563

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K&S Electrical Services Quality & Reliable Commercial & Residential

Ken & Steve Densmore 770-598-1067

HORIZONS September 2013

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Month in Review

2013 Business Expo

(L to R): Daniel Shaffer, Scott Roehm, Brian Vossler, Dr. Joe Mengoni, Kelly Sloan and Keith Vickers.

Working Lunch attendees interact with speaker, Mark McGraw.

(L to R) Linda Cole, Danielle Powell and Congressman Rob Woodall 6

HORIZONS September 2013

Month in Review

Attendees could test their luck at Snap Technology’s booth.

Expo After Hours.

2013 Booth Award Recipients.

HORIZONS September 2013

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North Cumming Dentistry New Patients Welcome

FREE TEETH BLEACHING With Adult Exam and Cleaning (Call Us for Details @ 470-253-7349)

• • • • •

Most Insurances Accepted Emergencies and Dental Anxious patients welcomed Full Dental Services provided (Call for details) Weekend and Evening Appointments Accept Medicaid Kids & Adults

Dr. Farid Moghaddam, D.M.D.

Check out our Facebook Page @ Facebook ID: North Cumming 1715 Friendship Circle | Suite 100 | Cumming, GA 30028 Phone: (470) 253-7349 | Fax: (470) 253-7352 File: nCummingDentist072813_Newcom

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HORIZONS September 2013

Newly ReNovated Call for Parties, weddings, Family Reunions, Company events, Group discounts Cumming

Call: Freddy Burch 770-889-0877 • Full Hot Breakfast 6am - 10am

• Fresh baked cookies every evening

• On the Run Breakfast Bags M-F

• Meeting Room

• 24-Hour Business Center

• Dry Cleaning Available M-F • On-site Guest Laundry

• On-site Fitness Room

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• Outdoor Pool

• Beautiful new patio with fire pit

• Free WiFi

• Tropical Landscaping • 100% Hampton Guarantee

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Cumming, GA 770-889-0877 HORIZONS September 2013

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Economic Development

Tourism

Dieffenbacher Expansion Chamber and Community Connection Combine Holiday Event Efforts Focuses on Workforce he Cumming-Forsyth County Chamber of Commerce and Forsyth County T Development Community Connection are partnering this

he Cumming-Forsyth County Chamber of T C o m m e r c e i s ex c i t e d t o

announce another local c o m p a n y ’s e x p a n s i o n .

D i e ff e n b a c h e r ’s U . S . manufacturing plant located in Forsyth County announced at the end of 2012 its investment in a customer support center.

Dieffenbacher is a familyowned company founded in Germany in 1873. It is a leading supplier of wood-based panel and pellet plants. The new customer service center provides spare parts and services for all of Dieffenbacher’s customers in Canada and in the U.S. RolfDieter Krey, manager of customer service, notes that the demand for Dieffenbacher’s products is growing in the U.S. The company sees this new customer service center as a way to prepare for that growing sector. The center will add approximately 13 new jobs and $1.2 million in capital investment.

Krey immediately began working with the Chamber as the expansion opportunity arose.

“I knew what the Chamber

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was doing and their business approach. At first I thought it was just about tax incentives but it was also about workforce development,” Krey stated.

Krey sees the importance of local workforce development.

He has met with representatives at Lanier Tech and plans to speak with the University of North Georgia soon to see how Dieffenbacher can assist in training the workforce of tomorrow through internship opportunities. Krey identifies the importance of investing in an area where Dieffenbacher has a future. He simply puts it by saying, “Forsyth County is the place we chose and we want to stay.”

Dieffenbacher is one of many international companies located in the county. Forsyth County has more than 60 international companies located with 20 of those establishing their North American corporate headquarters in the county.

According to the Georgia D ep ar tmen t o f E c o n o m i c Development, nearly 40 percent of business expansion in North Georgia during 2012 occurred in Forsyth County.

HORIZONS September 2013

year to provide the community with a full morning of holiday fun. The Jingle Jog will occur on the morning of Saturday, December 7, 2013 immediately followed by the eighth annual Cumming Christmas Parade. Both events will take place on Marketplace Boulevard.

“Forsyth County Community Connection is looking forward to working with the Chamber to collaborate on a combined Jingle Jog and Christmas Parade event. As both organizations assessed the progress of these events in the past, we collectively felt that each initiative would benefit through a combination of resources and coordination of logistics and participants. It is expected that by planning these events together, each organization will benefit both from expanded volunteer and donation involvement as well as consolidation and streamlining of costs and administration.

We hope that this is the beginning of a great combined event for years to come,” said Niki Colella, Executive Director of the Forsyth County Community Connection.

The Jingle Jog will begin at 8:30 a.m. and the parade will begin at 10:30 a.m.

Organizers hope that the annual crowd will come to cheer on the runners, enjoy the parade and then stay to shop and dine with the merchants on Marketplace Boulevard.

We hope that the merchants will take full advantage of this opportunity and offer great holiday specials to kick off the season.

The title sponsor for both events this year is again Children’s Healthcare of Atlanta (CHOA). CHOA is excited about the combining of these two events.

“We hope to start some new family traditions this year by joining the Forsyth County Community Connection for the Jingle Jog 5k and continuing in the festive spirit cheering for the floats in the Cumming

Title Sponsor, Children’s Healthcare of Atlanta

Christmas Parade. What better way to start your day and put you in the mood for some afternoon shopping and lunch with our local merchants,” stated Beth Buursema, Manager of Community Outreach for CHOA and President of Forsyth County Community Connection Board of Directors.

For more information, float registration and runners’ registration check out www. marketplacechristmas.com. Along with the Jingle Jog winners, awards will be given for the Best Overall Float, the Most Creative Float, the Most Original Float and the Best Use of a Christmas Theme.

For sponsorship opportunities for both events please call the Cumming-Forsyth County Chamber of Commerce at 770-8876461.

SBSC

Save the Date

T

he Small Business Services Center strives to provide small and emerging businesses with the resources necessary to succeed. This is accomplished through educational opportunities via classes, roundtable discussions and business coaching and mentoring, while providing a network for small businesses to support and learn from one another.

Small Business is the life blood of any great community and Cumming and Forsyth County is no different. With great access to the metro Atlanta market in terms of infrastructure support, consumer demand and availability of growth capital, the Small Business Services Center was created to meet the needs of our community’s small businesses while facilitating the transfer of ideas and opportunities to our small business owners.

The SBSC not only focuses on assisting established businesses. It helps many people wanting to start a business by walking them through the steps to open and run one. The SBSC provides an online toolkit that gives business owners a “one-stop-shop” to access information on opening a small business.

The SBSC continues to work with Lanier Technical College and the University of North Georgia to provide Chamber members with training, credit courses, non-degree credit training and workforce training.

For more information on the SBSC, please contact Jason Mock, Director of Small Business Services, at jmock@cummingforsythchamber.org or 770.887.6461. In addition, the SBSC would like to thank our Title Sponsor, BB&T, for all its work to make SBSC assistance a reality.

The perfect blend of growth and success

HORIZONS September 2013

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Thank You to all 2013 Business Expo Sponsors!

Serving Forsyth County Locally Managed, Locally Invested…

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HORIZONS September 2013

Member News Tiger Rock Martial Arts Instructor Becomes National Champion Zack Wise, owner and instructor at Tiger Rock Martial Arts of Alpharetta recently won a gold medal at the Tiger R o c k Wo r l d Championship in New Orleans, LA. Wise won his medal in the 1st-5th degree Men’s Free-Style Form division. This medal furthers Tiger R o c k ’s p r o m i s e o f receiving your black belt training from champions! Tiger Rock Martial Arts is located at L to R: Clint Asay and 5155 Atlanta Hwy., Suite world champion, Zack Wise.

107, Alpharetta, GA 30004. Wise and his team are currently offering a back to school program focused on self-defense (“Bully Buster Program”). Wise recommends martial arts as a great way to get kids self-disciplined and back in the swing of things for the new school year. Check them out on Facebook. See you on the mat!

Panera Bread to Host Tasting Benefit Join newly-opened Panera Bread for a tasting event on September 13, 2013 from 5:30 to 7 p.m. Panera is located at 500 Lakeland Plaza, Cumming, GA 30040. All donations collected at this event will go to benefit Northside Hospital’s Breast Care Program. In order to attend guests must RSVP to Marianne@harrisgroup.org.

New Members Welcome New Members!

3N1 Studio Aflac- Ballard & Manley Agape Eye Care International Alpharetta Children’s Dentistry and Orthodontics Atlanta Fine Homes Sotheby’s International Realty Atlanta Gastroenterology Atlanta Spine Specialists BB&T Insurance Services Cable by Design Catalyst Physical Medicine, LLC Causey Orthodontics Choe’s Hapkido of Cumming Closer Look Landscaping DPE, Development Planning & Engineering, Inc. Dr Roof/ Martin Shepard Dumpster Rental Solutions Epiphany Orthodox Christian School of Mathematics & Science Farmers Insurance GroupBarbara Mikos Forsyth County Council of PTA Freedom Wellness Solutions Galaxy Global Collision Global Sales Growth, LLC Good VIBErations Greystone Summit Horse Pro Trailers Howard Brothers Power Equipment

Hubbard Truck Emporium InHealth Clinical Documentation Solutions Insphere Insurance Jacobs Media King & Spalding Meridian Realty Saylor & Associates Money Mailer of Alpharetta, Atlanta, Cumming Nutrition by Design Panera Bread Bakery Café Perimeter North Family Medicine Preferred Plastics Recycling Rogers & Hardin LLP S & S Technical, LLC Sensational Staffing Serviced Office Suites, LLC Sit Means Sit Dog Training Strategic Wealth, LLC Synergy Financial Partners Talk of the Table Timber Ridge Contractors, LLC Tula International Tyler Miers State Farm University of North GeorgiaCumming Campus Western Union Business Solutions Windermere Dental Wireless Communications Wood Ace Hardware HORIZONS September 2013

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Upcoming Events August 27

September 18

Member Power Networking Lunch-

SBSC Lunch & Learn-

Noon, Tam’s Backstage

Noon, TBA

September 3

September 19

WWMB-

Business After Hours-

Key to the events

7:30 a.m., Gratitude Goodies

5 p.m., DTK Supply

September 10

September 23

Member Power Networking Lunch-

Chamber Golf Tournament-

Noon, Rick Tanner’s Grille & Bar

September 17 Member Power Networking Lunch

Noon, Mia Ristorante Italiano

10 a.m., Windermere Golf Club

• Please visit our Event’s Calendar at www.cummingforsythchamber.org to see a full list of events, more information and registration.

Member Power Networking Lunch — Meets every Tuesday at noon at a different location and includes casual networking for 20-35 other business professionals.

Business After Hours — Meets the second Tuesday of every month from 5-7 p.m. at a different host location every month. The purpose is networking and to experience new businesses in the community.

Women Who Mean Business — Meets the first Tuesday of every month at 7:30 a.m. This is a specialized networking group of over 50 female business professionals. Join them for breakfast.

Riley Alcock September 24

Member Power Networking Lunch-

Noon, Jim ‘N Nick’s

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HORIZONS September 2013

Horizons 2013 Officers

Board of Directors

Linda Cole, Chair,

Jerry Bowman

David Seago, Past-Chair

Kevin Garmon

Children’s Healthcare of Atlanta

Georgia Power - retired

Ann-Margaret Johnston, First Chair-Elect,

Johnston & Associates, Inc.

John Hall, Second Chair-Elect, Forsyth County News

Ann-Margaret Johnston, Secretary/Treasurer

Johnston & Associates, Inc.

Cardinal Logistics Management

Bannister Creek, LLC

Jonathan Green American Proteins

Drew Walker

Alliance National Bank

Chuck Button

Jacobs Engineering Group

Mike Caspar Walmart

John Deruki

Deruki Construction

Ex-Officio

Chamber Staff

Nelish Patel

Jeff Pruitt

Bert Durand

Jay Ryerse

Doug Derrer

Rep. Mark Hamilton

James McCoy

Bruce Longmore

Royce Owens

Ethan Underwood

Fran Forehand

Hon. Phil Smith

Rep. Mike Dudgeon

Randall Toussaint

Mark Bond

Bobby Thomas

Sen. Jack Murphy

Alex Girrbach

Sen. Steve Gooch

Laura Stewart

Rep. Geoff Duncan

Jason Mock

Hampton Inn

Lenny’s Sub Shop

Lynn Jackson

Forsyth Conference Center Mimms Enterprises

Bruce Hagenau

Northside Hospital-Forsyth

Metcam

Shawn LaFave

John Rasper

North Georgia Promotions

Dekalb Office

Scott Jordan

Tim Perry

BB&T

Cindy Mills

Bryan Properties

Chris Etheridge

Frazier & Deeter, LLC

Tracy Moon

Fisher & Phillips LLP

Citizen’s Bank

Bob Russell

Russell Landscape

Terry Smith

United Community Bank

Lipscomb, Johnson, Sleister, Dailey, & Smith LLP

Pete Amos

Chairman, Forsyth County Board of Commissioners

Paul Chambers

Georgia Power

Hayes, James & Associates, Inc.

H. Ford Gravitt

Mayor, City of Cumming

AT&T

Forsyth County Manager

State Court Judge

Chair, Forsyth County Development Authority

Dr. Joanne Tolleson Lanier Technical College

Blake House

Bill Cupp

Sawnee EMC

AGL Resources

Jon McDaniel

Darla Light

A.C. Smith Poultry Co.

Chair, Forsyth County Board of Education

Wells Fargo

Dr. Buster Evans

Connie Sanders

Jtech Networks, LLC

Superintendent, Forsyth County Schools

Forsyth County Public Library

Mary Helen McGruder Sawnee Mountain Foundation

File: forsythCountyPawn072813_Newcom

President & CEO

Vice President of Economic Development

Director of Operations

Director of Communications & Events

Director of Small Business Services

Anna Barlow

Director of Tourism Development

Jimmy Lane

Director of Membership Services

Maggie Schmitz, Sherri Klug Administrative Assistants

HORIZONS September 2013

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Georgia’s most trusted hands behind every surgery The latest diagnostic services and treatments are only as good as the team performing them. At Northside, our skilled doctors and nurses perform more surgeries than any other hospital in Georgia. We provide a level of experience, knowledge and compassionate care you won’t find anywhere else. Visit us online at www.northside.com.

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HORIZONS September 2013