Ambrosia Magazine #13 by FORUM SA

Μagazine

#13

Winter 2 0 2 2

Fi ne food and drinks of Greece

Olive Oil Greek olive oils set a record performance in 2021

Are you ready to take a dip that will travel you to Greece? Fancy up your meal, your party platter, your dishes, your sandwiches, with our delicious products that are rich in flavor and creamy in texture. DIP BLUE is our product range of authentic Dips and Spreads from all over Greece. In this range we tried to combine authenticity and tradition with modern aesthetics to appeal to modern retail. Carefully selecting high quality ingredients and respecting the recipes and the traditions that have been passed down from generation to generation we tried to ensure that every mouthful is a delight. at e! We pa rti cip

dipblue.gr

12-14 MARCH 2022 ΜΕΤROPOLITAN EXPO

D I P S - S P R E A D S - S AU C E S - D R E S S I N G S - C H U T N E Y S - M AY O N N A I S E S - K E T C H U P S - M U S TA R D S

+30 210 4935035 No. 20201200002938

+30 6985 983132

KARDITSA 6th km of Karditsa – Athens Highway GR – 43100 Karditsa Τ +30 24410 62255

info@ginisgreekmeat.com

3psalads.gr

exports.sales@3psalads.gr

ΑTHENS 18 Loutrou st. GR – 13671 Acharnes Τ +30 210 24 49700

MAGNESIA 4th km of Volos - Larisa Ring Road GR – 38500 Volos Τ +30 24210 67688

at e! We pa rt ic ip

12-14 MARCH 2022 ΜΕΤROPOLITAN EXPO

Contents ma ga z i n e

Contents > Editor’s Note

4-5

> Business Insider

6-7 8-17

> Olive Oil of Gold

> In Pies We Trust

22-26

> Agis Pistiolas: HELLADIKA MAS Initiative

28-31

> MEVGAL: Feta Cheese and Yogurt in China

32-33

> Greek Exports: F & B on the Rise

34-37

> Greek Trade: Greek Products Thrive in Poland

38-39

> FOOD EXPO Greece B2B Platform

40-43

> Market Report

44-46

> What’s New

2021 NYIOOCC

18-21

> Interview: Dimitra Tzika, KONVA SA

Interview Dimitra Tzika, KONVA SA

47-48

Olive Oil of Gold

Frozen baked In Pies We Trust

22 Μagazine

#13

Winter 2 0 2 2

Fi ne food and drinks of Greece

Agis Pistiolas

Olive Oil Greek olive oils set a record performance in 2021

HELLADIKA MAS Initiative COVER AMBROSIA_13.indd 1

25/02/2022 15:46

Editorial ma ga z i n e

Editor’s

NOTE

Founder / Honorary President Nikos Choudalakis nx@forumsa.gr CEO Thanassis Panagoulias tp@forumsa.gr

Finally, after a two-year stop due to the pandemic, FOOD EXPO trade show reopened its doors at the Metropolitan Expo, to welcome the global business community of the Food and Beverage sector. Justifying its reputation as the largest food and beverage exhibition in the South East Europe and one of the most important of its kind internationally, FOOD EXPO 2022 welcomed more than 1,200 Greek and foreign exhibitors and over 2,000 international buyers. Thus, it solidified its position as an important field of knowledge exchange, and most importantly, a great trade forum for tens of thousands of visitors and exhibitors. Organic products also played an important role in this year’s event, in the new separate Bio Section sector, giving space to the best supply companies in the market from every corner of Greece. More than 28.600 Greek visitors, in addition to the 2,000 international buyers, visited FOOD EXPO 2022, which confirms the strong international Hosted buyers hεld footprint of the exhibition. over 12,000 b2b meetings The 750 most important of them have joined the Hosted with the exhibitors Buyer program, and during the of food expo 2022. exhibition held over 12,000 b2b meetings with the exhibitors of FOOD EXPO 2022. All hosted buyers have been selected according to strict criteria, they are mainly owners and important executives in large supermarket chains and mini markets, restaurants, hotels, but also owners or chefs in restaurants with Greek and Mediterranean cuisine. It is worth noting that the organizing company made sure that all the hosted buyers come from dominant target markets for Mediterranean food and beverages, not only from Europe, but also from the rest of the world such as the United Arab Emirates, USA, India, etc. If you missed this year’s FoodExpo Greece, don’t miss the opportunity to visit the next one, in March 2023! Finally, if you are not able to travel to Greece and attend the show next March, please remember that you can visit Food Expo Digital Platform instead, where you can find all the products, contact the exhibitors online and participate in video meetings with them.

Publishing Director Thanassis Gialouris gialouris@forumsa.gr Sales Director Katia Molfeta sales@forumsa.gr Creative Art Director Niki Galanopoulou ng@forumsa.gr Editor-in-Chief Charitomeni Vonta chv@forumsa.gr Contributing Editor Eva Touna Art Directors Nikos Kartalias Lenia Chalkea George Nikolaou Photo Retoucher Gogo Trikerioti Sales Department T. Belekoukias A. Kaliantzi I. Margelis D. Michalochristas A. Mourati G. Theodoropoulos M. Mellios Advertising Coordinators M. Spichopoulou, G. Patsari Int’l Relations F. Papanastasiou Digital Manager Katerina Kokkinou

Thanassis Gialouris

Publishing Director

ambrosiamagazine.com

FORUM SA: 328 Vouliagmenis Ave., 17342 Agios Dimitrios, Greece Tel.: +30 210 5242100 - Fax: +30 210 5246581

Printed by Baxas SA Published by FORUM SA

ISSN

2623-4661

art We p

icip

ate!

22 CH 2 0 4 M ALIRTAN EXPO 1 2 -1ΕΤ PO O R Μ

Business Insider ma ga z i n e

GREEK FOOD INDUSTRY Investing on sustainability & extroversion

uring the last two years we have experienced unprecedented conditions that have widely affected almost every aspect of our socio-economic lives. In this rapidly changing global socioeconomic environment, the Greek Food & Drink

Industry remains among the leading manufacturing sectors in the country, in terms of turnover, added value and productivity, as well as a key job provider. It is a resilient, competitive, robust and extrovert sector, open to challenges and opportunities. While responding successfully to the pandemic requirements, our sector is also facing several sustainability concerns that cannot wait. With the implementation of the European Green Deal and the EU “Farm to Fork” strategy, the focus is put on optimization through innovation and continuous improvement, to achieve sustainable food systems. Our Industry needs to effectively tackle the related challenges, in order to remain competitive, operate responsibly and satisfy the increased consumers’ needs and new trends. In parallel, at the Food Industry we put all our efforts at promoting extroversion. Despite the headwinds in the global supply chain, exports continued to be a significant growth factor for the Greek economy and trade. The Greek food companies managed to increase

The greek Food Industry invests on quality, produces sustainably and competes Effectively.

their exporting activity, thus strengthening the image of our country across the world, to attract new consumers for their products and new investments to boost the local economy. This is un-

1.225

INDUSTRIES

360.000 DIRECT AND INDIRECT EMPLOYEES

€15

BILLION TURNOVER

€5

BILLION EXPORTS

doubtedly a very encouraging message that depicts the potential of the Greek agrifood sector. Our Industry produces and offers competitive products with special characteristics, nutritional added value and superior quality that promote the traditional Greek diet and are acknowledged all over the world. As we move towards more sustainable food systems, we will continue to invest on quality, to produce sustainably and to compete effectively, further enhancing the bonds between food, people and the environment. Yannis Yiotis

President of the Federation of Hellenic Food Industries

SEVT - ID

The TheFederation FederationofofHellenic Hellenic Food FoodIndustries Industries(SEVT) (SEVT)

The Federation of Hellenic Food Industries (SEVT) represents the Greek Food & Drink Industry at national, European and international level. It consists of food and drink companies and sector associations, opting to facilitate the development of a friendly business environment for all food and drink companies, whatever their size.

Olive Oil m agaz i ne

OLIVE OIL OF

ast year, 2021, was a great year for the Greek olive oil as it excelled in New York International Olive Oil Competition (NYIOOCC Olive Oil Competition), which is considered one of the leading international competitions in this category. Greek olive oils received a total of 99 awards, out of which are 45 gold and 54 silver. It should also be noted that the success rate in this year's competition was 60%, since out of the 165 products that participated, 99 were awarded. Last, but not least, 29 of the 99 awards were for organic olive oils. The competition evaluates olive oils form

all around the world, and it is considered one of the most inclusive reviews on the field, followed by food service professionals everywhere. In 2021 alone, 1159 olive oil brands from 28 countries took part in the competition. • The awarded olive oils come from 18 different Greek varieties, each one with its own, unique taste: Koroneiki (52), Manaki (7), Olympia (6), Kolovi (5), Makri (5), Lianelia (5), Athinolia (3), Megaritiki (3), Chalkidiki (3), Kolireiki (2), Tsounati (2), Nemoutiana (1), Agriniou (1), Amfissis (1), Lianolia Pargas (1), Thiako (1), Galani of Chalkidiki (1).

Greek olive oils set a record performance in 2021 NYIOOCC Olive Oil Competition, receiving 99 awards, out of which 45 gold and 54 silver.

• The locations are from all over Greece, from the North (Makri, Alexandroupoli Region), to the South (Crete Island), from the East (Lesvos Island), to the West (Corfu Island). • About 75% of all Greek olive oil production comes from the Peloponnese Peninsula and the Island of Crete.

• Among the awarded olive oils, some come from the region of Kolymvari (Crete) and Makri (Alexandroupoli), two regions of great tradition in olive oil production in which the oldest olive tree and one of the oldest olive groves in Greece respectively are situated.

FACTS AND FIGURES 165 PRODUCTS IN TOTAL

99 AWARDS

45 GOLD

54 SILVER

29 ORGANIC OLIVE OILS AWARDED

Olive Oil ma ga z i n e

The awarded olive oils are the following:

Gold Award 1. Acropolis Organics / Acropolis Organics (www.acropolisorganics.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of red pepper, green pepper, unripe, chicory and tomato leaf. Origin: Crete Island

5. Alexandros Black Edition / Olive Mill Alexandros Voukoureslis Nik SA (www.facebook.com/alexandrosolivepress) › Makri variety (monovarietal). Medium intensity, with tasting sensations of herbs, almond, pepper and spices. Origin: Makri and Dikella, Alexandroupoli

2. Aegean Gold PGI Lesvos / Rafteli Protouli M & Co (www.protoulis.gr) › Blend. Medium intensity, with tasting sensations of artichoke, olive leaf, green tea, green almond and arugula. Origin: Lesvos Island

6. Alexandros Special Edition / Olive Mill Alexandros Voukoureslis Nik SA (www.facebook.com/alexandrosolivepress) › Makri variety (monovarietal). Medium intensity, with tasting sensations of herbs, almond and spice. Origin: Makri and Dikella, Alexandroupoli

3. Aeolian Olive / Hellenic Agricultural Enterprises (www.hae-gr.com) › Kolovi variety (monovarietal). Medium intensity, with complex aromas and a well balanced sweetness. Origin: Lesvos Island 4. Agriston / Agriston Simple Member LTD (www.agriston.com) › Chalkidiki variety (monovarietal). Medium intensity, with tasting sensations of artichoke, thyme, herbs, almond and pine nuts. Origin: Paggaio Mountain, Kavala

7. Alsea Neo / Sigounas Nikolaos (www.alsea.gr) › Agriniou variety (monovarietal, Organic). Medium intensity, with tasting sensations of artichoke, herbs, pepper, olive leaf and arugula. Origin: Agrinio 8. Ananias PDO Kalamata / Hellenic Fine Oils (www.hfo.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of herbs, ripe notes, green fruit. Origin: Kalamata

Olive Oil ma ga z i n e

9. Anoskeli / Anoskeli Agricultural Company S.A (www.anoskeli.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of artichoke, herbs, green pepper, bitter almond and green almond. Origin: Crete Island

14. Cultura / Labrini Tsitsou (www.culturaoliveoil.com) › Olympia variety (also known as Choraitiki, monovarietal, organic). Delicate, with tasting sensations of flowers and green grass. Origin: Arcadia

10. Aoron / Pangaio Manufaktur (www.pangaio-manufaktur.de) › Megaritiki variety (monovarietal). Medium intensity, with tasting sensations of herbs, fig leaf, walnut, ripe olives and fennel. Origin: Thassos Island

15. Doleon Greek Premium / SIA Natures Icons (www.doleon.com.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of ripe notes, apple, banana, flowers and almond. Origin: Kalamata

11. Argolio / Argolio (http://argolio.gr) › Koroneiki & Manaki variety (blend). Medium intensity, with tasting sensations of herbs, green pepper, chicory, radish and mint. Origin: Kranidi Argolidas

16. Elaikos Selection Blend / Elaikos (www.elaikos.gr) › Blend. Medium intensity, with tasting sensations of artichoke, tomato leaf, parsley and green tomato. Origin: Kavala

12. Bambatsa Extra Wild / Jordan Olivenöl GMBH (www.facebook.com/jordanoliveoil) › Kolovi variety (blend). Medium intensity, with tasting sensations of artichoke, herbs, fig leaf, almond and exotic fruit. Origin: Lesvos Island

17. Ellora Farms / Ellora Fine Foods LC (www.ellorafarms.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of artichoke, flowers, green pepper, green almond and olive leaf. Origin: Crete Island

13. Charisma / Vasillakis Estate (www.vassilakisestate.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of herbs, flowers and unripe. Origin: Crete Island

18. Ena Ena Early Harvest / Hellenic Fields, LTD (www.enaena.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of fruit and freshly cut grass. Origin: Olympia

VEGAN & PLANT BASED MEALS & RAW MATERIALS

Flavors that everyone loves, but also new ones that will be loved!

HELLENIC CUISINE combines tradition with modern needs and creates a variety of recipes! It offers ready-made solutions in a wide range of options that can serve every preference of your customers. Ιts latest addition is its plant based products, for those who follow an animal protein-free diet, in the Plant for Life series, in Burger, Meatballs, Sausage and Cheese flavor.

HELLENIC Cuisine combines quality with great taste and excellent service.

ASK FOR THEM - TRY THEM!

GREEK PRODUCT

176, Vas. Pavlou str., Spata, 190 04 Athens • T.: +30 210 6634871 E: info@helliniki-kouzina.gr • www.helliniki-kouzina.gr

Olive Oil ma ga z i n e

19. Goutis Estate Bitter Gray / Goutis Estate (www.goutisestate.com) › Nemoutiana variety (monovarietal) . Medium intensity, green and fruity taste with tasting sensations of green apple, freshly cut grass, olive leaves, artichoke, and fresh herbs. Origin: Olympia

24. Jordan Olivenöl Bio / Jordan Olivenöl GMBH (www.facebook.com/jordanoliveoil) › Kolovi and Adramitiana varieties (blend, organic). Medium intensity, with tasting sensations of artichoke, almond, pepper, olive leaf and spice. Origin: Lesvos Island

20. Hypereleon Ultra Gold / G- Team (www.g-team.gr) › Olympia variety (monovarietal, organic). Robust taste, with spicy and bitter tasting sensation, due to its naturally high concentration of polyphenols. Origin: Olympia

25. Kouskoulas Premium / The Olive Connection LLC (www.theoliveconnection.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of herbs, flowers, peppers, chicory and radish. Origin: Kalamata

21. Iliada Kalamata PDO / Agro VI. M. S.A. (www.agrovim.gr) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of artichoke, eucalyptus, almond, pine seed and unripe. Origin: Kalamata

26. Kyklopas Ages PDO Makris / Kyklopas Elaiotriveio Argyri Keldi SA (www.kyklopas.com) › Makri variety (monovarietal). Medium intensity, with tasting sensations of herbs, ripe apple, grass, almond and pepper. Origin: Makri, Alexandroupoli

22. Iliada Organic Kalamata PDO / Agro VI. M. S.A. (www.agrovim.gr) › Koroneiki variety (monovarietal, organic). Medium intensity, with tasting sensations of artichoke, herbs, unripe, chicory and celery. Origin: Kalamata

27. Laconian Legacy / Laconian Legacy (www.laconianlegacy.com) › Athinolia variety (monovarietal, organic). Medium intensity, with tasting sensations of grass, green almond, artichoke, olive leaf and banana. Origin: Lakonia

23. Jordan Olivenöl / Jordan Olivenöl GMBH (www.facebook.com/jordanoliveoil) › Kolovi and Adramitiana varieties (blend). Medium intensity, with tasting sensations of chamomile, pepper, green tea and ripe fruit. Origin: Lesvos Island

28. Laconico / Laconico (www.laconiko.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of walnut, pepper, fig leaf and almond. Origin: Lakonia

29. Mani Organic / Bläuel Greek Organic Products (www.mani.organic) › Koroneiki variety (monovarietal, organic). Medium intensity, with tasting sensations of green pepper, chicory, radish, herbs and pepper. Origin: Mani, Lakonia 30. Makaria Terra / Makaria Terra (www.makariaterra.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of ripe notes, artichoke, eucalyptus, almond and pepper. Origin: Kalamata

33. Monogram Premium Organic / Monogram Olive Oil (www.monogramoliveoil.com) › Koroneiki and Athinolia variety (blend, organic). Robust taste, with fresh tasting sensations of leaf, tomato leaf, unripe, green almond and olive leaf. Origin: Kalamata 34. Mythocia Olympia PGI / Mediterre Eurofood S.A. (www.mediterre-eurofood.com) › Koroneiki variety (blend).

About 75% of all greek olive oil production comes from the peloponnese peninsula and the island of crete. 31. Mavroudis / Afoi S.E. Mavroudi O.E. (www.oliveoilcorfu.gr) › Lianelia variety (monovarietal). Medium intensity, with tasting sensations of artichoke, herbs, eucalyptus and mint. Origin: Corfu Island 32. Mediterre Alea Organic / Mediterre Eurofood S.A. (www.mediterre-eurofood.com) › Koroneiki variety (monovarietal, organic). Medium intensity, with tasting sensations of olive leaf and garlic. Origin: Olympia

Medium intensity, with tasting sensations of fruit and tomato leaf. Origin: Olympia 35. Neolea / Neolea Ltd. (www.neolea.com) › Koroneiki variety (monovarietal). Delicate taste, with tasting sensations of figleaf, walnut, pink pepper, olive leaf and leaf. Origin: Kalamata

Olive Oil ma ga z i n e

36. Olio Nuovo Reserve / Laconico (www.laconiko.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of pepper, bitter almond, spicy, guava and artichoke. Origin: Lakonia

41. Pamako Monovarietal Mountain Bio / Androulakis Eftychios Olive Oil Bottling LLC (www.pamako.gr) › Tsounati variety (monovarietal, organic). Delicate taste, with tasting sensations of fruit and soft spices. Origin: Crete Island

37. Olithea Corfu / Olithea Corfu (www.olithea.gr) › Lianelia variety (monovarietal, organic). Medium intensity, with tasting sensations of artichoke, herbs, eucalyptus and mint. Origin: Corfu Island

42. Skoutari Olive Oil / Skoutari Olive Oil (www.skoutarioliveoil.com) › Koroneiki variety (monovarietal, organic). Medium intensity, with tasting sensations of chamomile, flowers, anise and artichoke. Origin: Crete Island

38. Omphacium / Papadopoulos Olive Oil (www.papadopoulosoliveoil.com) › Olympia variety (monovarietal). Medium intensity with tasting sensations of fresh apple, ripe tomato and fresh oregano. Origin: Olympia

43. Terra Creta / Terra Creta ΑΕ (www.terracreta.gr) › Koroneiki variety (monovarietal). Robust taste with tasting sensations of artichoke, fig leaf, chicory, bitter almond and spice. Origin: Crete Island

39. Omphacium Organic / Papadopoulos Olive Oil (www.papadopoulosoliveoil.com) › Olympia variety (monovarietal, organic). Medium intensity with tasting sensations of artichoke, bitter almond and arugula. Origin: Olympia

44. Terra Creta Grand Cru / Terra Creta ΑΕ (www.terracreta.gr) › Koroneiki variety (monovarietal). Robust taste with tasting sensations of artichoke, eucalyptus, fig leaf, unripe and chicory. Origin: Crete Island

40. Papa’s Grove Robust 100% Koroneiki / Papa’s Grove (www.papasgrove.com) › Koroneiki variety (monovarietal). Medium intensity, with tasting sensations of artichoke, green pepper, black pepper, spice and hebs. Origin: Kranidi Argolidas

45. Terra Creta Organic / Terra Creta ΑΕ (www.terracreta.gr) › Koroneiki variety (monovarietal, organic). Medium intensity, with tasting sensations of green pepper, pink pepper, arugula, green tomato and herbs. Origin: Crete Island

hello Greece

the site of Greek products and tourism

www.hellogreece.gr

DISCOVER HIGH NUTRITIONAL VALUE PRODUCTS

12-14 MARCH 2022

HALL 4 - A20

HALL 1 - D02-E01

HALL 3 - E32

papagiannakopoulos.com fytel.gr

Participate with south Aegean region easnaxos.com

Participate with European project Red Gold safran.gr

HALL 1 - A11 vaeni-naoussa.com

Interview m agaz i ne

KONVA SA DIMITRA TZIKA:

“THE AEGEAN SEA IS

THE ULTIMATE COMPETITIVE ADVANTAGE

OF OUR PRODUCTS” Dimitra Tzika, Exports Manager of KONVA SA talks about adapting to modern consumer needs and how to lead a traditional, centennial food company to the new era. Interview: Charitomeni Vonta

Interview ma ga z i n e

O 1870

The year when the story of the company begins, in the city of Veria, where brothers Thrasivoulos and George Tzikas open two grocery stores

80 tons The company’s production capacity per day today

40%

The percentage of the annual Greek fishing industry’s sardine & anchovy catch absorbed by KONVA

ne of the biggest fish companies in Greece, KONVA SA, owner of two highly trusted and historical brands in the Greek food market, Trata and Flokos, is more than ready to face today’s challenges, by adapting its portfolio to cover modern consumers’ needs, both in Greece and abroad. What remains the same in the almost centennial story of the brand, is the focus on quality seafood. Ambrosia Magazine meets with Dimitra Tzika, the company’s Exports Manager, who unravels the company’s plans after the last challenging two years. What is the position of KONVA in the Greek Food industry and its category, and where does it stand -in terms of volume- in exports? KONVA is a 3rd generation canned fish industry with a long history of over 90 years in trade and production. To this day, we never stop evolving, both in the range of our products and in the way we produce them. The fish processed in our production is mainly wild caught and carefully “traced” -we make sure that we obtain all valuable information about the place, the fishing boat & gear, and the date of each catch. KONVA holds a long-term leader market position in the main categories of Tuna (17.0 unit share), Tunasalad (22.0 unit share), Sardines & Anchovies (55.0 unit share)

value share. Export sales during the pandemic year of 2021 increased by 15% compared to 2020, while our main goal is the raise of the exports share in the total turnover to reach 20% over the next three years, developing new partnerships in Europe, Asia and America. What does the company’s portfolio include? We are the only Greek company that manages such a wide range of fish, including sardines, anchovies, tuna, tuna salads, salmon, mackerel, octopus, musk octopus, squid, shortfin squid, in different packages and sizes of containers. The company can handle dry cargo, refrigerated and freezer products. Moreover, we have the capacity to manage a big variety of recipes and secondary raw materials. The management of such a wide range of raw material, the advanced know-how, the innovation and the top quality and taste of our products confirm our position as the expert in fish in the mind of the consumers. At the same time, our promise “Everything around the fish” is the driving force for the continuous creation of new products through the close cooperation of the R&D and the Marketing Department of the company, based on the new trends, eating habits and needs of the modern consumer.

31.773 m2

The area covered by the company in Stavrochori Kilkis’ Industrial Area.

40 tons

The amount of fish processed daily within the company’s production line, which measures up to 200.000 cans

670 tons

The amount of materials recycled, thus contributing to the circular economy

novative products, as the smoking taste of the fish is obtained naturally, using beech wood. In combination with raw materials characterized as modern superfoods, we create complete and healthy meals, following the trends of the modern era. Another KONVA best seller is Aegean Sardine. The conditions and biodiversity of the natural environment of the fish result in its light-colored, tender and tasty flesh without scales, justifying its quality superiority beyond compare.

Environmental sustainability. It started as a trend, but is now linked to the very real state of climate change. What is the position of the company and (if any) its moves in this direction? Environmental protection is not just a prevailing trend but a given and continuous need. It plays an increasingly important role both in the operation of companies and in the buying

our target market now is USA. we are very close to cooperatinG with one of the largest food distribution companies

1 The company boasts the first robotized line for sardine production.

2 Tuna is smoked in a real wood fire oven using natural wood of beech tree in one of a kind production unit.

Which do you consider to be the company’s greatest comparative advantage in relation to the competition outside Greece? If I have to put it in just three words, I would say innovation, high quality and top taste. Our two main pillars for our exports in foreign markets are our smoked products (Tuna and Tuna Salads) which hold a global innovation in the natural way of smoking the fish, and Greek Small Fish which is sought after, thanks to its unique taste characteristics, courtesy of Aegean Sea’s unique microclimate. What are KONVA’s best selling products in foreign markets? We are active mainly in Europe, the Balkans, but also in Asia (Kazakhstan and Israel), while we made a strong entrance in the market of Egypt and our main goal is to promote products with strong competitive advantages. Our 3 flavors of smoked tuna together with the 3 flavors of tuna salads with smoked tuna and quinoa / beans / lentils are considered in-

behavior of the consumers who have added to their main selection criteria values related to the actions adopted by the brands they choose. The main steps we have taken in this direction are the following: 1. We have created a pioneering traceability service, the “track and trace”. 2. Our suppliers are strictly members of ISSF & dolphin safe and professionals who adhere to the best fishing practices in accordance with the legislation. 3. We recycle aluminum, tinplate, plastics and paper. The company also adopted a styrofoam recycling program, described as a good example of good cir–cular economy practice by the circular economy group of the region of Central Macedonia. 4. We manage all liquid and animal waste with biological treatment (energy production). 5. The electricity we use comes exclusively from renewable sources. 6. We support long-term institutions related to environmental protection (Enalia, MOM).

Greek Cuisine Pastry ma ga z i n e

IN PIES WE TRUST Traditional pie recipes from all over Greece bring a mouthful of the Greek countryside right in your plate.

any people believe that pies are the most Greek of all Greek dishes. And they are right. Traditional Greek pies convey a great know-how of the cuisine of each land, usually based on local products and lifestyle: seasonality and sustainability have been in the center of people’s lives long before they became a modern-era trend. Pies (pites, in Greek, the plural of the word pita -pie) is, essentially, any type of solid ingredient (cheese, vegetables, meat, chicken), wrapped around, or enclosed in one or more layers of dough or puff, spread in a way that, after baking, the dough, which is then called

“fyllo”, becomes dry and crispy, like a very dry tree leaf (fyllo means leaf in Greek). These extremely tasty Greek delights have a long history in Greek cuisine, dating back in the ancient years: akratiston (breakfast), was a bread and wine pie, while “mytlotos” filled with oil, honey and garlic, along with melopites (honey pies) were the most common types of pie. Today, Greek pies travel around the world to advocate the wisdom of Greek cuisine and the benefits of the Mediterranean diet, with an updated twist, through the best Greek companies in the frozen baked products field, who share with us their latest tasty creation.

Greek Pastry ma ga z i n e

A bite of Crete Pita Anogion (Anogia pie) is our favorite reconciliation dish! An authentic Cretan recipe that brings in unity the savory with the sweet delight - the dough contains feta, honey, and extra virgin olive oil that makes it crispy and delicious- creating an unsurpassed experience that will stand out in the domestic and foreign market. Rodoula creates innovative flavors that stand out for both their high quality and exquisite taste. Our goal is to make sure that the consumer gains a taste experience that highlights the evolution of Greek gastronomic culture. Poppy Trakada, Marketing Director, info@rodoula.gr

Some say that pies are the most greek of all greek dishes. and They are right.

Homage to Kalamata Hellenic Bakery just launched on the market a product that has the aroma of Greece. "Kalamatiano" is kneaded with natural yeast, from a traditional stone oven and is mixed with extra virgin Kalamon olive oil and the excellent quality famous black Kalamon olives. It stands out for its taste, aroma, internal structure and crunchy crust. This is a product with which the company honors a special region of Greece, Kalamata, famous for its unique products in taste and quality. "Kalamatiano" is sure to win the hearts of consumers. Vicky Papadaki, Exports Manager, info@brakopoulos.gr

Greek Pastry ma ga z i n e

Greek pies travel around the world to advocate for the wisdom of greek cuisine and the benefits of the mediterranean diet.

Traditional Greek Country Pies

Northern Greece taste

A popular dish, perennial favorite among modern consumers, which enables a tasty travel in time. The Greek country-style pie is the highlight of every special occasion, with its very thinly rolled-out phyllo dough, making this type of pie stand out. Numerous sheets of crispy phyllo are used as both base and cover of the filling, which consists of raw materials and products coming straight from the Greek Land. Greek products like P.D.O feta, extra virgin olive oil and spinach give a unique taste to the end product. Our company produces a wide variety of products in different shapes, sizes, and flavors depending on the preferences of each consumer all over the world.

Alfa, the leading Greek frozen pastry company, inspired by the culinary heritage of Northern Greece, delivers to customers its signature product name “kihi” pie with Spinach & Feta Cheese. Alfa was the first company to introduce “kihi” pie in the frozen pastry category worldwide. “Kihi” Spinach & Feta Cheese Pie stands out in flavor and quality, thanks to its unique shape, crispy filo pastry kneaded with extra olive oil and the finest natural ingredients the Greek land has to offer. Alfa exports its products to more than 35 countries and is constantly investing in expanding its international markets and building on the growing demand for healthier, Mediterranean alternatives to convenience food worldwide.

Sakis Ignatidis, Exports Director, ignatidis@elzymi.gr

Chrysovalantis Tzikas, export manager, info@alfapastry.com

SEAFOOD

Greek Seabass cleaned gutted scale oﬀ with Seawater

Greek shrimp peeled with Seawater

Greek Seabream cleaned gutted scale oﬀ with Seawater

SEAFOOD

SEAFOOD extra

SE AW AT

extra

S E A W A TE

extrafor extra flavour!

E T A W A E S

En route to pure goodness

at e! We pa rti cip

12-14 MARCH 2022 ΜΕΤROPOLITAN EXPO

Initiative m agaz i ne

GREECE PRODUCES UNIQUE, INNOVATIVE PRODUCTS The Head of Marketing and Exports of Agrino - EV. GE. PISTIOLAS S.A., member of its Board of Directors, Agis Pistiolas explains to Ambrosia magazine why Greece needs more initiatives like HELLA-DIKA MAS.

Initiative ma ga z i n e

“F

or the last ten years, Greek products have been standing out for their quality and innovation, and seek to further penetrate in global markets, promoting the productive wealth of the country to the world”, says Mr. Pistiolas, explaining in just a short phrase the key logic behind the move. Until today, 70 Greek companies are included in the HELLA-DIKA MAS initiative, mainly from the food sector. The goals of HELLA-DIKA MAS The members of this initiative have 3 main pillars that promote the vision of the community and contribute to the achievement of its strategic goals: intervention in the public debate, synergies, and promotion of the “HELLA-DIKA MAS” brand. Within this framework, we meet with representatives of the State and economic actors and we present the initiative’s specific positions, mainly concerning Greek processing companies. At the same time, the homogeneous nature of the community members allows synergies with external partners in Greece and abroad. The third pillar is the training and information provided to consumers on the innovative, unique Greek products that bear the “HELLA-DIKA MAS” trademark, placed on 3 billion products, trucks, printed materials, exhibition stands, and member ads. HELLA-DIKA MAS initiative’s actions HELLA-DIKA MAS has managed to have a solid presence in retail, through unprecedented joint promotion actions, with the participation of dozens of members. Moreover, it has partnered with the mobile app POCKEE, creating an exclusive loyalty program for consumers. On top of that, there have been B2B meetings held for the European and global markets, in constant cooperation with Enterprise Greece, and other partners. Synergies have also been made in foreign markets with a joint representative, integrated sales or distribution networks, as well as with the creation of an integrated “HELLA-DIKA MAS” stand, through which many of our members participate in world exhibitions.

HELLA-DIKA MAS haS a solid presence in retail, through unprecedented joint promotion actions. The brand “Greece” abroad Greece produces unique, innovative products that contribute to its outward-looking interaction. Still, the particularly demanding exports sector needs to be continuously improving to achieve optimum results. The prospects for Greek food exports Its important to boost exports to further promote the outward-looking interaction of the Greek economy, as there is always room for improvement, resulting in the strengthening of Greece’s international status. The synergies between companies that produce innovative products that can be competitive in the big, particularly demanding foreign markets play a key role. This can be achieved through the creation of integrated networks and structures for analysis, penetration and promotion in each target market, as the large investment required for this purpose is distributed to more than one business.

Publi ma ga z i n e

MEVGAL

Serves Feta cheese and yogurt in China The company, who already exports in Italy, Germany, Austria, Spain and the UK, also added Czech Republic, Hungary and Georgia among its markets.

he products of MEVGAL, one of the oldest dairy companies in Greece, have now reached four new markets, including China. The goal of the company, that already has a longstanding presence of 71 years, is the American market, and aims to up its exports to account for 50% of its total turnover within the next five years. MEVGAL was founded in 1950, its facilities are located in Koufalia, Thessaloniki, near one of the most important milk zones in Greece, since this is where 67% of cow milk production takes place. The company has 610 employees in Koufalia and other areas

(including Athens, Thessaloniki, Chalkidiki, Katerini, Xanthi, Heraklion, Chania), and cooperates with hundreds of local suppliers. The export activity of MEVGAL started in 1985, with its first international market being Italy, and now the company’s exports account for 1/3 of its total turnover. One out of five yogurts exported from Greece is produced by MEVGAL. MEVGAL, except from authentic Greek yogurt, also exports Feta cheese. It was, after all, the first company to produce packaged Feta already since 1989. The main markets of the products of this dairy company of Northern Greece are Italy, Germany, Austria, Spain

The company aims to up its exports to account for 50% of its total turnover within the next five years and the UK. MEVGAL has recently started exporting authentic Greek yogurt and Feta cheese to China, the Czech Republic, Hungary and Georgia. In the next period, the company plans to expand the range of products to be exported to the above mentioned countries, introducing organic Feta, and the "on the go" yogurt Mix’n’Match, with 0% fat, honey and nuts. The company's plans also include the expansion of its exports to other European countries in the near future, and now also

considers the US market. MEVGAL products have won significant awards in international competitions, such as the "Innovation Award Wabel 2017" in Paris for lactose-free yogurt and the "Taste and Innovation Award for Harmony Gourmet Yogurt with Milk and Chocolate" in the Anuga fair in Cologne, at the event for innovative products (Anuga Taste innovation). Many of its products have received 3 stars from the International Taste & Quality Institute (ITQI) in Brussels.

FACTS AND FIGURES

1950

116.87

33.64%

FOUNDING

MILLION EURO TURNOVER

EXPORTS OF ITS TURNOVER

Exports m agaz i ne

F & B GREEK EXPORTS ON THE RISE Significant increase and new markets in the food and beverages section during 2021, the second year of the pandemic

reek exports of food and beverages showed an increase during last year. Same as 2020, a much better performance was noted in comparison to the pre-pandemic period, both in terms of export value and in terms of export volume. In fact, according to the data for the eight-month period of January-August, Greece shows a surplus in the trade balance of food and beverages for a second consecutive year. According to Eurostat data, which has been processed by the Institute of Export Research and Studies (IEES) of the Greek Exporters Association (SEVE), in the eight-month period under review the value of food and beverage exports amounted to EUR 4.44 billion com-

pared to EUR 3.95 billion in the corresponding period of 2020 and EUR 3.51 billion in the eight-month period of January-August 2019. That is, compared to last year, the value of Greek exports in the food and beverage sector has increased by 12.4%, while recording a surplus of EUR 350 million. The volume of Greek food and beverage exports increased by 6.2% compared to the eight-month period of 2020 and by 9% compared to the eight-month period of 2019. During 2021, 3.23 million tons have been exported compared to 3.04 million tons in 2020 and 2.72 million tons in 2019. Vegetable and fruit preparations are the largest category in terms of export value,

Mitira_print ad_22x29.pdf

12/02/2019

16:31

The Export footprint of greek f&b is expanding, as the data shows a significant increase in exports to markets with Considerable prospects.

Mitira_print ad_22x29.pdf

12/02/2019

16:31

12/02/2019

16:31

amounting to EUR 777.98 million, increased by 4.8% compared to last year. The largest increase in terms of export value was recorded by the following product categories: cereals (44.9%), meat (41.6%), coffee - tea-mate and spices (36.9%), fats and oils ( 34.4%), meat and fish preparations (32.9%). In terms of export volume, the largest increase compared to 2020 was recorded in the following product categories: cereals (44.4%), meat (19%), dairy (15.9%), beverages, spirits and vinegar (11.6%) ), fish and crustaceans (11.4%). The ten main destinations of Greek food and beverages based on the value of exports are

the following countries, in order: Italy, Germany, USA, United Kingdom, Bulgaria, Cyprus, Romania, Spain, France and the Netherlands. In several of the above countries, the value of exports recorded a double-digit growth rate in 2021. At the same time, the export footprint of Greek food and beverages is expanding, as the data shows a significant increase in exports to markets with considerable prospects: 104.8% in Turkey, 78.5% in Israel, 41.1% in China, 131.9% in Lebanon, 113% in Iran. In fact, the volume of exports to Turkey increased by 189.1%, to Iran by 188.5% and to the USA by 24.2%.

M C

Y M

CMY

PROTECTED GEOGRAPHICAL INDICATION (P.G.I.).

MITIRA_185X145.indd 1

22/02/2022 14:09

Exports ma ga z i n e

Trade in goods for Greece in the food and beverage industry

for the period Jan.-Aug. 2019 / 2020 / 2021

Exports Value in billion EUR

2019

3.5

2021

4.5

2020

3.9

Imports

2019

2021

4.1

Value in billion EUR

4.1

2020

3.7

Greek exports of food & beverages by product category, for the period Jan.-Aug. 2021.

Vegetable and fruit preparations Fresh fruits and nuts Dairy Fish and crustaceans, mollusks Fats and oils Various food preparations Cereal-based preparations Beverages, spirits and vinegar Cereal Vegetables Meat Meat and fish preparations Sugars and sugar confectionery Cocoa and cocoa preparations Coffee, tea, mate and spices Flour products

Value

in million EUR

777,98 741,51 659,44 516,88 506,95 244,76 236,62 211,49 158,63 156,35 69,07 43,26 39,83 32,52 23,77 19,73

Difference 21/20

4,8% -1,2% 15,2% 10,3% 34,4% 5,4% 9,1% 24,7% 44,9% 14,6% 41,6% 32,9% 22,7% 28,0% 36,9% 10,4%

Source: Eurostat Data processing: Institute of Export Research and Studies of the Greek Exporters Association (IEES SEVE)

SINCE 1960

Fokas Packaging is one of the oldest leading Greek companies in the folding cartons and paper bags packaging field, established in 1960. 17th Klm. ATHENS – KORINTHOS ROAD 19 300 ASPROPYRGOS | ATHENS | GREECE TEL: +30 210 5578190-2 | FAX: +30 210 5570270 www.fokaspackaging.gr e-mail: info@fokaspackaging.gr

Special Feature ma ga z i n e

GREEK TRADE

Greek products thrive in Poland Greek Trade, a Polish company that specializes in Greek food, exports its products all over the world.

ometimes, simply producing a quality product is not enough. The production process, the exporting know-how, even the logistics, play an equally important role to its commercial acclaim and the success in the distribution, so that the product reaches the widest public possible. Greek Trade does exactly that, covering every aspect and specializing in producing, importing and distributing food products on markets all over the world since 1992.

Field of expertise The company, which has its headquarters in Krakow, owns a Production Plant and a Logistics Center both situated in the central part of Poland, and pays close attention to the production process, constantly modernizing its machine park, thus achieving the

best results possible in terms of production. “The constant development of the company and the huge market demand mean that we are constantly expanding”, affirms Ilias Georgoulakos, the company’s Export Manager. “We currently employ 270 employees, we have international certificates, such as BRC, AEO and FDA, and we also produce and distribute ecological products. In 2021, our turnover was EUR 60 million, 25% of which comes from the exports of our products, which we ship to 75 countries”, says Mr. Georgoulakos.

Exports Greek Trade exports all over the world. The company’s products can be found on 5 continents: the best part of European Union countries, Australia, USA and former Soviet Union countries.

FACTS AND FIGURES

270 EMPLOYEES 60 MILLION EUROS

TURNOVER IN 2021

25% OF THE COMPANY’S

TURNOVER COMES FROM THE EXPORTS

75 SHIP TO COUNTRIES

1992 ACTIVE SINCE

The main exporting business is about the company’s production, cake fillings and confectionery products, but it also specializes in frozen fruit for the HοReCa. However, in retail exports, spreads and bio products are the most important. The company supplies: • retail chains (fruit and vegetable preserves, vegetable spreads, fruit spreads, soups, fillings etc) • fruit and vegetable processing plants (frozen fruit, vegetables, mushrooms, concentrates, pulp, puree) • wholesalers (products for the HORECA - fruit, pickled vegetables, spreads, fish, oils, olives etc) • confectioneries, bakeries, confectionery plants, ice cream parlors (cake fillings, masses, roasted fruit, fruit in gel, dried fruit, grains, seeds)

Production The great advantage of Greek Trade, in addition to its 30 years of experience in the market, is a modern machine park in the production plant, which ensues, among others, the method of operation of the company.

The company produces: • vegetable and fruit preserves, soups, vegetable and fruit spreads • pack dried fruits seeds. • they produce according to their own recipes as well as the recipes of the clients (the company specializes in the production of private labels -regular customers include the largest retail chains in Poland and abroad, as well as confectioneries and confectionery plants, offering a comprehensive service, from creating a product name, packaging design, to its production).

For further details, you can contact Ilias Georgoulakos, i.georgoulakos@greektrade.com.pl, tel: +48 12 350 53 96 | mob.: +48 784 024 135

12-14 ΜARCH 2022 METROPOLITAN EXPO

THE GREAT COMEBACK After a two-year pandemic pause, FOOD EXPO Greece 2022 was a resounding success, confirming its position as the premier Food & Drink trade show in S.E. Europe. FOOD EXPO 2022 KEY FIGURES

1,200

ΕXHIBITORS

50,000 m2 EXHIBITION AREA

28,600 VISITORS

750

HOSTED BUYERS

A COMPREHENSIVE EXHIBITION OF THE ENTIRE FOOD & BEVERAGE SECTOR

OOD EXPO confirmed its position as the largest Food & Beverage trade show in Southeast Europe and one of the most significant of its kind internationally, making a strong comeback featuring 1,200 exhibitors from Greece and the rest of the world, 2,088 key food traders and 750 Ηosted Buyers. FOOD EXPO 2022 is consolidating its leading position in the wider region of Southeast Europe, while further strengthening its international reach. FOOD EXPO 2022 took place March 12-14 at the Metropolitan Expo exhibition center in Athens, Greece, acting as the central platform for the international food industry interested in Mediterranean products. More than 2.088 international visitors from 83 countries visited the exhibition, in addition to 26.512 visitors, in an exhibition space spanning over 50,000 m2, for buyers from the entire F&B sector.

THE SHOW’S DIGITAL PLATFORM The resounding success of FOOD EXPO Digital 2021 proved that a well-organised online platform can act as an additional service to the physical trade show. FOOD EXPO Digital platform gave the chance to the hosted buyers to pre-arrange b2b meetings with exhibitors of their choice, in order to meet in person during the trade show. Or, in case they did not attend the show, they made their contacts online & participated in video meetings with them.

50.000 Over

products, including olives and olive oil, delicatessen and organic

ALONGSIDE: OENOTELIA TRADE SHOW 180 EXHIBITORS PRESENTED EXCELLENT LABELS AT OENOTELIA 2022 The leading wine & spirits trade show in Greece was held alongside FOOD EXPO trade show.

enotelia trade show thanks to its strictly professional character, its high quality level and the participation of the most important

Greek wines and spirits’ companies, definitely met the demands of the wine market. Executives from across the spectrum of production, standardization, distribution and marketing of wines and spirits, as well as that of hospitality, foodservice and catering and important wine importers from abroad had the opportunity to discover the full range and variety of Greek wines and spirits, among 180 exhibitors. With Greek producers coming from all regional units of Greece, OENOTELIA 2022 covered the majority of the Greek vineyard, while at the same time hosted exhibitors with a huge range of equipment related to wine, bottling machines, winemaking systems, packaging, labels and wine accessories and consulting services.

UNDER THE AUSPICES OF THE GREEK WINE FEDERATION

42 1 2 - 1 4 M A R C H 202 2 METROPOLITAN EXPO

FOODEXPO 2022 WELCOMED 750 HOSTED BUYERS 2088 INTERNATIONAL TRADE VISITORS FROM 83 COUNTRIES

We were looking for different products to bring to the Brazilian market, and we found many that were exactly what we were looking for, from several brands and suppliers. We feel that we have achieved our objective coming to Food Expo. Coming here was a good decision for us.

Patricia Bratt Marketing Director, Gourmand Alimentos LTDA (Brazil)

he scheduled b2b meetings of exhibitors and foreign hosted buyers at FOOD EXPO 2022 were impressive in both quantity and quality, adding up to the great success of the trade show. The aim of the initiative to attract and host international buyers of the FOOD EXPO exhibition was to contribute to the strengthening of exports of Greek products and the development of extroversion of Greek companies that participated as exhibitors. FOOD EXPO 2022 managed to attract 2,088 international buyers from 83 countries in order to spread the quality of Greek Food & Beverage worldwide and create synergies with developing international markets. Seven hundred and fifty of the most important international buyers, joined the Hosted Buyer Program, and held approximately 15,000 b2b meetings with exhibitors during all three days of the exhibition. It is worth noting that these international visitors came from more than 83 major target markets for Greek, but also Mediterranean

15.000

MEETINGS BETWEEN EXHIBITORS AND INTERNATIONAL VISITORS

JOIN THE HOSTED BUYERS PROGRAM AT FOOD EXPO 2023 If you want to be part of the leading Food & Drink trade show in S.E. Europe as a Hosted Buyer for the upcoming Food Expo (March 2023), enjoying the benefits of the Program, you can reserve your seat now. For further information, please contact our team: Filippos Papanastasiou • fp@forumsa.gr Ioanna Lalia • il@forumsa.gr Ioanna Polychronopoulou • ip@forumsa.gr Evelina Bournousouzi • ebo@forum.gr

food and beverages, such as the United Arab Emirates, USA, China, India, Japan, Canada, Brazil, but also several European countries such as: Austria, Denmark, France, Germany, Italy, Great Britain etc. and were decision makers and important executives in their businesses.

750

HOSTED BUYERS CAME FROM 83 DIFFERENT COUNTRIES ACROSS THE WORLD

It took more than 20 hours to come from South Korea, but everything was very impressive here, at Food Expo. Despite the pandemic, our stay here felt safe. I was surprised that so many Greek producers and distributors participated as exhibitors. If I have the chance to visit Greece again, I hope it will be here, again.

Choi Junho Merchandising Manager, Cookat Inc. (South Korea)

18 -20 MARCH

2023 ATHENS • GREECE

The leading Food & Beverages Trade Show in S.E. Europe!

328 Vouliagmenis Ave. • 173 42 Athens, Greece • Τ: +30 210 5242100 • W: www.foοdexpo.gr • E: sales@forumsa.gr Member of NürnbergMesse Group

Market News ma ga z i n e

news

3P A taste of Greece in our food

Epic spice napa valley Epic Spice at Salon Gourmets The spice company Epic Napa Valley represented Greece at the Salon Gourmets, Spain’s most important gastronomy fair, and one of the most prestigious worldwide. Epic Spice Napa Valley is a Greek company based in Attica -its

headquarters and facilities are in Markopoulo. The company specializes in the trade of spices, among which it creates mixes for specific use and food, such as French fries, roasted chicken, etc., offering various choices, such as custom blends,

private labels, bulk, and gift and theme sets. The company already cooperates with many retail stores abroad -markets include Cyprus, Belgium, the Netherlands, Germany, Denmark, Sweden, and Norway. www.epicspice.com

3P introduces Greek flavors and aromas to the world, through its new product line, "DIP BLUE". Tzatziki, fish roe dip, and spicy cheese dip, all in 200 gr. packages, are some of the products (17 in total) included in this new line. The history of 3P starts in Karditsa in 1998. In 2004 it acquired its own facilities, boosting business dynamics. Today the company exports to 18 countries, including Germany, Italy, the UK and the US. Sales outside Greece correspond to more than 18% of the total turnover of 3P. The company distributes its products to both retail, and the catering sector (HORECA). www.3psalads.gr

1,5 Koukakis Farm in Korea Koukakis Farm recently started exporting its products to South Korea, focusing on yogurt. It should be noted that in 2020 yogurt exports from Greece to Korea hit a record, amounting to 524,000$. Based on the value of the country's imports in yogurt, Greece had a 10.1% share, which made Greece the third biggest supplier of yogurt in the Korean market. Koukakis Farm is based in Kilkis region in Northern Greece and produces excellent quality, multi-awarded dairy products. www.koukakisfarm.gr

MILLION BEE HIVES ARE ESTIMATED TO EXIST IN GREECE, MAKING IT THE 2ND COUNTRY IN APICULTURAL DENSITY IN THE WORLD (AFTER HUNGARY), WITH ABOUT 11 BEHIVES PER KM2.

HELIOS New pasta for kids

Symbeeosis In Spain and Cyprus

A new pasta line for kids, addressed to the US market, was created by the pasta industry HELIOS, Kiddo Pasta by HELIOS and Greek Pasta HELIOS, Loi Approved. The Kiddo Pasta by HELIOS has received the NonGMO, USDA Organic,

177

Kosher and Halal certifications, and has been given the Purity Award by the Clean Label Project™, for being chemical-free. HELIOS Greek Pasta, Loi Approved has received the Non-GMO, Kosher and Halal certifications. HELIOS Pasta Industry was

founded in 1932, exports to 30 countries on 5 continents and is the first pasta industry internationally and the first Greek brand, whose selected products have been awarded the Clean Label Project™ Purity Award. www.heliospasta.gr

MILLION IS THE VALUE OF WINE PRODUCTION INDUSTRY IN GREECE, RANKED 7TH IN EUROPE IN 2022 (OF 19 TOTAL EU COUNTRIES), ACCORDING TO IBIS WORLD.

The products of Symbeeosis, the company recently founded by Nikos Koutsianas, who also founded the natural cosmetics company Apivita in 1979, are now available in the Spanish and other markets. The products of Symbeeosis (mountain tea, Greek herbs, organic honey and organic functional honey) are sold outside Greece not only through the company’s e-shop: key collaborations, such as the one with the Spanish e-shop Naturitas, which is the largest eshop for nutraceuticals, food supplements, etc. in Spain, help expand the awareness of the new brand. Naturitas also sells Symbeeosis products to other countries in which it operates (France, Portugal, UK, even the US). Moreover, the products of Symbeeosis are also available in Cyprus through THE SHOPKEEPER & CO (both physical store and eshop), which is based in Limassol. www.symbeeosis.com

Citrus Chios lands in Fortnum and Mason London’s premium department store Fortnum & Mason, synonymous to the finest quality chose a Citrus brand product, its Chios Mandarin Marmalade to be sold under their private label. The famous English brand is considered to be a gastronomic paradise for the connoisseurs. All products sold within the premises, or under its name, are considered by default, of the highest quality. The product itself is based on a rare, unique fruit, Chios Mandarin, officially named, since 2012, a Protected Designation of Origin (PDO) product by the European Union. www.citrus-chios.gr

New Products ma ga z i n e

new

WHAT’S

CONDITO VEGAN SALADS

MANTIS FIFTEEN HERBS IN A GLASS

Condito brand expands its vegan salad linewith two new flavors. The two new spreads are Vegan with whipped cheese 250 gr. and Vegan whipped with red pepper 250 gr. These two, very tasty new products are based on white vegetable cheese substitute, do not contain eggs, they are gluten-free, dairy free, and V-Label certified. www.conditofoods.com

«Majuni», the new beverage of the Mantis Group, contains 15 different herbs, spices, roots, and flowers from all over Greece, namely thyme, sage, absinthe, juniper, ginger,. Created after countless tests, Majuni boasts a unique production, extraction, and distillation process, in a traditional copper pot still, adopting the most innovative distillation methods. As for the name, it is tribute to the herbs of the Greek land. www.mantisgroup.gr

RITO’S FOOD S.A PRALINE WITH PROTEIN

ZANAE VERY…SALTISSIMO!

Rito’s Food (est. 1983) operates in privately owned facilities in Kilkis since 1997. Exports account for 25% of its sales. Its main target-markets are Spain, France, and the UK, Dubai, South America. The company will be launching three new products: spreads with almond, pistachio and praline with cocoa and walnut, enhanced with protein. www.ritosfood.com

Three new product lines where just launched in the market by ZANAE. These are readymade meals in plastic containers, organic pulses in glass jars, and readymade sauces under the name Saltsissimo. The line contains delicious sauces, such as Arrabbiata, Napoletana, Bolognese, with Basil and with Feta Cheese. www.zanae.gr

3-6

ΜARCH

2023 ATHENS • GREECE

INTERNATIONAL TRADE FAIR FOR THE BAKERY & PATISSERIE SECTORS

Shaping the future of pastry! HE LL EN IC ES O F TH E E AU SP IC TH IO NS R DE UN AS SO CI AT TI O NE RS ’ & CO NF EC BA KE RS ’

ORGANIZED BY: FORUM SA - Member of NürnbergMesse Group • 328 Vouliagmenis Ave. 173 42 Athens, Greece • T. 210 5242100 • sales@forumsa.gr • www.artoza.com

New Products ma ga z i n e

new

WHAT’S

50 YEARS OF FLERIANOS SEAFOOD

A UNIQUE ORGANIC EVOO FROM LESVOS

Flerianos, based in Agios Ioannis Rentis, Athens, and active in the field of fresh-frozen-fresh seafood since 1972, has recently set up the first and only high standards laboratory in Europe to process and package sea food using seawater, in addition to its facilities for the import, marketing, standardization and distribution of its products, always opting for excellent quality levels to meet the customers’ needs. www.flerianos.gr

Extra-virgin, organic, gold-colored, smooth-tasting olive oil, with an intense fruity aroma and an intriguing aftertaste, in beautiful packaging inspired by the works of 19th century folk painter Theophilos. Comprised of a mix between the Adramitiani and Kolovi varieties, both unique to the island of Lesvos, Greece, OEVOO MITIRA is a highly nutritional, sophisticated and complex complement to fish, tarts, cold cuts, salads and more. www.mitiralesvos.com

ORIGINAL KEBAB BY GINIS MEAT Ginis Meat creates an original Kebab based on history and tradition: selected Greek minced lamb & beef, seasoned with herbs & spices, create a delicious product. Ginis Meat, with its state-of-the-art equipment, covers the needs of Greek and foreign markets, maintaining high quality & taste. www.ginisgreekmeat.com

IONIAN: NEW LINE OF BOXES BY FOKAS PACKAGING Inspired by Greek Nature and the nostalgia of travelling to the Greek islands with their laid-back rhythms, the new Fokas Packaging folding cartons will brings you the colors to boost your sales. Luxury and design that will set you apart. www.fokaspackaging.gr

dipblue.gr

12-14 MARCH 2022 ΜΕΤROPOLITAN EXPO

D I P S - S P R E A D S - S AU C E S - D R E S S I N G S - C H U T N E Y S - M AY O N N A I S E S - K E T C H U P S - M U S TA R D S

+30 210 4935035 No. 20201200002938

+30 6985 983132

KARDITSA 6th km of Karditsa – Athens Highway GR – 43100 Karditsa Τ +30 24410 62255

info@ginisgreekmeat.com

3psalads.gr

exports.sales@3psalads.gr

ΑTHENS 18 Loutrou st. GR – 13671 Acharnes Τ +30 210 24 49700

MAGNESIA 4th km of Volos - Larisa Ring Road GR – 38500 Volos Τ +30 24210 67688

Μagazine

#13

Winter 2 0 2 2

Fi ne food and drinks of Greece

Olive Oil Greek olive oils set a record performance in 2021

Ambrosia Magazine #13

Articles inside

Greek Trade: Greek Products Thrive in Poland

What’s New

Agis Pistiolas: HELLADIKA MAS Initiative