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THE HIGHLIGHTS OF PALIRIA'S SUCCESS STORY
by FORUM SA
Paliria was founded in Politika village (Evia) in 1957, and in 1974 the brand exported in USA for the first time. In 2000, Paliria Bulgaria Ltd., the first overseas production unit of the company, was completed. A new production plant was established in 2008, in China this time, aiming to provide faster services to America and the countries of the Middle East. Between 2014 and 2019 Paliria products have won more than 20 international awards for their excellent taste and high quality. A second production unit outside Europe was established in 2020, this time in Jordan, due to the high demand of Paliria products in the Middle East.
approach. In our factory, careful recycling is part of our everyday life, as is the recycling of tinplate (the main material for our product packaging). At the same time, we are constantly expanding our collaborations with domestic producers. In the upcoming years we will invest even more in sustainability through organized programs, in order to include other important sectors, such as the carbon footprint and food waste, which has taken on very large proportions in the global food industry.
What are the markets in which you are already active and what are your best selling products? Apart from Greece, the main markets in which we operate are the markets of America, Saudi Arabia and Germany. As mentioned above, Paliria’s leading, best-selling product, not only in exports, but in general, is Dolmas - the company’s expertise.
What are the company’s strategic moves towards expansion in the next period and what are the target markets?
Concerning the expantion of our company’s activities, our main goal for the next period is our penetration into more markets, with 3 main product categories (dolmades, legume and refrigerated meals). At the same time, we plan to expand our portfolio and distribution in markets where we already have a strong presence, such as Germany and America. Finally, the launch of new products in Greece and abroad will be announced in the near future.
14th km Athens - Lamia National Road 14564, Kifisia. T +30 214 4047390 / info@paliria.com www.paliria.com
THE MOST FAMOUS AND LOVED GREEK PIE HAS A LONG HISTORY IN THE MEDITERRANEAN CUISINE
