FORWARD Feature
Fashion Shoot Extravaganza –creative collaboration of a high fashion photoshoot
George Pimentel Photography
Fashion photography inspires us all. It reminds us of the power of beauty in the hectic modern lives we all live. We have all fallen under some spell seduced by the beautiful and amazing fashion photographs. The glitz, glam and the notoriety of the rich and famous; The beautiful models with ethereal makeup, clothes most of us will never wear, alluringly captured within the four corners of a poster or glossy magazine spread. However, do you ever stop and wonder just what went into that perfect shot that takes us into a glamorous portal? The work and logistics that go into this formation are largely hidden from magazine readers’ view. Add Marie Copps and Fashion Shoot Extravaganza (FSE) into the equation, then we are given an 10
enlightening glimpse into what it takes to create many a perfect picture. FSE wasn’t just your traditional fashion show. A unique fashion experience which showcased the best of Toronto's unique talents, FSE conquered the fastpaced fashion world where when look-de-jour one day can be deemed passe the next! A combination of a traditional fashion show, theatre, and a live fashion shoot productions, it not only provides a glimpse into fashion as a process, and importantly, it also presents fashion as organization and collaboration. FSE reveal the collaborative process, the hidden relationships between the talents; the
photographer and model, the art director, The Stylist, The Makeup Artist, The Hair Stylist, studio assistants and set technicians. It was a celebration of the collective imagination that required those working on a shoot to produce imagery as each artist expresses their creative ideas, in line with their given theme. The vision of FSE as explained by the producer of the event, Marie Copps, was, “ to bring a fresh perspective and add a spin to the traditional fashion show concept” while shining a spotlight on the passionate artists that are usually forgotten behind the curtains. “I believe in celebrating our unique talents and allowing people to show their skills and sharing their passion for what they love with others,'' says Copps.
