New Commercial Director for Loramendi & Aurrenak in China

INDUSTRY NEWS / 行业新闻 New Commercial Director for Loramendi & Aurrenak in China Loramendi & Aurrenak 集团新任中国区商务总监

Loramendi & Aurrenak Group, who merged into ‘One Team’ in 2005, have a long history in the Chinese market and have been global leaders in the foundry world for 50 years. 2021 marked the 25th Anniversary of having established ourselves in China. And after contributing to the Chinese foundry industry with more than 35 years of project experience, we continue to have a strong, relevant presence in the Chinese market thanks to our new premises located in the downtown area of Shanghai, alongside the Mondragon Group.

Our experience in core making, tooling and processes has put us on a path towards digitalization, interconnection, and environmentally friendly solutions. Loramendi & Aurrenak are globally recognised benchmarks, providing solutions in areas like electrification (electric motor) as well as green technologies such as inorganic processes and E-VMM (Electric Vertical Moulding Machines).

Loramendi & Aurrenak have continued to focus on the sector's international trade fairs, such as Metal + Metallurgy China, where we have attended each and every event despite the worldwide COVID situation. Our aim is to continue supporting the recovery of our customers and markets by providing innovative solutions.

We have also strengthened our staff at Loramendi China by appointing Yu Lei (Jerry) as our company’s new Commercial Director, he has spent the past decade committed to the automotive industry and has extensive experience working abroad, such as in Europe and Japan. Jerry is responsible for all Loramendi & Aurrenak China sales activities and takes on his management role with both technical and commercial experience.

Loramendi & Aurrenak has consolidated its presence in Europe, Asia and America, and its customers represent the world's leading manufacturers in the automotive industry. Since opening the Chinese subsidiary in 1996, both companies have been supporting and working closely with our Chinese customers by providing the smartest, most complete solutions in the foundry industry. Our combined knowledge of technology and broad foundry solutions portfolio always adapt to the end user’s requirements.

Customer focus and developing long-term partnership relationships with our customers and suppliers are key, actively contributing to the technological development of our customers within the foundry sector. In addition, we provide an excellent after-sales service throughout the entire service life of our installations in order to achieve maximum performance. ■

Loramendi & Aurrenak于2005年合并为集团公司， 长期以来致力于深耕中国市场，公司的前身成立50年来一 直是铸造行业的全球领导者。 2021年集团庆祝中国分公司成立二十五周年。从中 国分公司成立前开始，Loramendi & Aurrenak在过去的 35年间为中国铸造行业持续做出着贡献。近期公司将中国 的办事机构从北京搬迁至上海，与母公司蒙德拉贡集团一 起设立了新的中国总部，期待在中国市场继续发挥强大的 影响力。 我们在砂芯制造、加工和工艺方面的经验使我们走上 了数字化、互联和环保解决方案的道路。Loramendi & Aurrenak是全球公认的行业基准，在电气化（电机）以及 无机工艺和E-VMM（电动垂直成型机）等绿色技术领域 提供解决方案。 Loramendi & Aurrenak持续关注行业国际会展，如 中国国际铸造展等。 尽管新冠疫情在全球范围内蔓延，我们一直坚持参加 每一届展会，持续以创新的解决方案支持客户与提升市场的 复苏。 我们不断加强公司在中国的团队建设，任命余磊（Jerry Yu）为Loramendi & Aurrenak中国区的新任商务总监。 余磊近十年来一直致力于汽车零部件和铸造行业商务工作， 并拥有丰富的欧洲和日本等地的海外工作经验。他将负责中 国分公司的商务工作，并凭借深厚的技术知识和商业经验担 任管理层职务。 Loramendi & Aurrenak不断巩固在欧洲、亚洲和 美洲的业务，其客户代表了汽车行业的世界领先制造商水 平。自1996年Loramendi & Aurrenak集团的前身在 中国开设子公司以来，两家公司一直与中国的客户密切合 作，并提供铸造行业最智能、最完整的解决方案。我们的 技术知识和广泛的铸造解决方案组合始终适应最终用户的 要求。 以客户为中心，与客户和供应商建立长期合作关系是 我们工作的关键，我们的努力对铸造行业客户的技术发展做 出了积极贡献。同时，我们在产品的整个使用寿命内提供卓 越的售后服务，以实现最佳性能。■