Francesca Danesi - Portfolio by Francesca Danesi

PORT F OLI O FRANCESCA DANESI

Proj ec ts

/ URBINO PINBALL - Academic project ISIA URBINO, Italy 2009 Project developed during the workshop given by Salottobuono about “SUSTAINABLE DESIGN: the political role of the designer and the ethical and social consequences of his work” at ISIA URBINO. This work realized with a colleague, Giulia Guerra, reflects our idea of transforming the city into a pinball game due to its own features as a feudal city. After analysing the territory, the public spaces, its users and their relation, we came to the idea of the city as a game space.

URBINO PINBALL

ANALYSIS OF MOST FREQUENTED PEDESTRIAN AREAS

TOURISTS STUDENTS CITIZENS

Proj ec t ECO - PINBALL

examples of existing prototypes

CHANGE - EMMC - ReCity Master Course, IMed Catanzaro, Italy 2011 FIVE IDEAS FOR THREE CONCEPT This is a proposal for urban regeneration of the small city of Rosarno, next to Gioia Tauro port in Calabria region. The focus area was the city centre - neglected, degradeted, abandoned and without regular urban grid. Some of the main problems were: - illegal housing - inexisting pedestrian paths - old infrastructure - strong and consolidated presence of mafia over - institutions - powerlessness of unmotivated citizens

The strong sense of belonging in contrast to the image of the city itself was the matter that inspired our solutions. We tought of three possible focus of intervention:

CHANGE CHANGE CHANGE

AIRY SOFT HARD

- Airy - Soft - Hard Each of the solutions can work independently or as a whole.

1. FESTIVAL / AIRY / SOFT / HARD

Proj ec t

CHANGE - ReCity Master Course, Imed Catanzaro, Italy 2011 2. FLYING BUILDINGS / AIRY

Proj ec t

abandoned city

CHANGE - ReCity Master Course, Imed Catanzaro, Italy 2011 3. LANDMARK / SOFT

4. MAFIA - Dante Alighieri Hell / HARD

Proj ec t

5. REVOLUTION / HARD

Revolution Blame everything on the port

STARTING POINT HUGE STRIKE

PAINT HOUSES OF MAFIA AND CORRUPTED OFFICIALS IN RED

CLOSE THE PORT

DESTROY ALL THE UNFINISHED BUILDINGS

ARTS AND SPORTS VS. HOPLESSNESS

GRAFFITI FESTIVAL

DO IT YOURSELF CLEAN/REFURBISH/BUILD

/ REVALUING VELLUTER - EMMC ReCity - Polytecnic University Valencia, Spain 2012 Velluters is a neighbourhood of the historic center of the city of Valencia, Spain. Historically, this area has always played a key role within the city. “Since de 60’s”, it has slowly lost its value and has acquired a very degraded identity due to several urban plans designed specifically for it. The project aims to develope a proposal to regenerate the area rebuilding the identity and making grow the sense of belonging to its inhabitants.

Valencia historical centre

Velluters neighborhood

Revaluing Velluters

The project has been realized together with the architect Renata Correa Zschaber Nogueira and the sociologist Louisa Weiss. These proposals are a result of a multidisciplinary team work where, even though we have different views, we approached to the same concept.

Proj ec t Density - grid of the area

EMPTY SPACES (SOLARES) CULTURAL INTEREST PLACES GREEN AREAS

/ REVALUING VELLUTER - EMMC ReCity - Polytecnic University Valencia, Spain 2012

Expressing public opinions. Which opinions? What people want? They want more commitment from public institutions towards the neighborhood. They want someone to take care of them.

Neighborhood is too degraded, is too grey. What brings about a sentiment of sadness. We want to give some life to the neighborhood by insertion of color in its more general meaning trough their partecipation. Give color by lightening, by greening and naturally also by painting.

CONCEPT 01

CONCEPT 02

Look after Velluters! Look after us!

Coloring Velluters

There are many abandoned heritage in the area. Therefore a huge portion of history lost. We want to save the memory of tangible and intangible heritage of Velluters and when its possible the physical heritage itself.

CONCEPT 03 Save our history!

Proj ec t

We want to eliminate the emptiness of the neighborhood by bringing people to the open spaces and creating relations between them. For this purpose we want to increase and improve the quality of open spaces as well as introducing new activities and possibilities for the inhabitants.

CONCEPT 04

Connecting people.

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/ DROP IN THE SEA - Academic project - EMMC ReCity Master Course, Italy 2011 DROP IN THE SEA This project refers to the idea of transmitting the perception of a geografical area where we live, in this case, the city of Catanzaro, Calabria, Italy. This work was realized with a colleague, Ayrat Khusnutdinov, while experimenting with mental maps and graphics. This project reflects how we perceive the city and our time living there coming from different cultural backgrounds.

We wanted to express our perception with variables such as emotion, time, quantity and knowledge of the territory. In this way, the project takes a considerably broader view of our feelings. The name of the concept â&#x20AC;&#x153;drop in the seaâ&#x20AC;? refers to the drop-effect of the emotions and their relevance.

DROP IN THE SEA Perceptions of Catanzaro

gra ph ic Francesca, Rome, 3 days in Catanzaro

No Landmarks Trash Lost Demotivation Escape Downtown Lost Time stopped No social space Hard comunication Tired

Ayrat, Ufa, 45 days in Catanzaro

Hell! Its hot here Trash Transport/Connecion/Car dependance Geografical disposition Beautiful nature Sea/mauntains People/relations Notte picante Architecture Food Culture/History Renissance Italian language Geografical location Southern and northern Italis Italian cuisine Bella Italia Literatue/cinema/arts Tight family bonds

Perception of Italy

/ H20 - Academic project ESAD Oporto, 2010 In this project the goal was to create the visual identity of the society for the defense of water resources “H2O”. I’ve designed, trought infographic, a flyer that show the domestic consuption of water. I’ve creae icons that sintetize daily practice related with the water as element of our life, to synthesize visually was I was talking about.

The informations can be visualized by different media: mail, posters, icons, and on products as glasses or jug.

Mrs. Elena Ortiz 228 Corfield street E2 0DP

defesa de recursos hidricos

6 LITERS COOK AND DRINK when we cook we can collect water used to boil the vegetables, the one used for sciaquarla and we have to wash the dishes when the dishwasher is full

Mrs. Elena Ortiz 228 Corfield street E2 0DP

defesa de recursos hidricos

Information on water consumption in the domestic environment FOR A CONSCIOUS USE OF WATER

DEFESA DE RECURSOS HIDRICOS

5 LITERS

800 LITERS

8 LITERS

DRIPPING TAP

WASHING THE CAR

WASH/ WATERING PLANTS

Check that there are no leaks in the pipes or faucets: you can save about 22% water.

Use non-potable water or rainwater collection, preferably wait for the rain! ..

For watering the garden or the yard use rainwater or recycled one, if possible collect the water used for washing vegetables and / or cooking, for plants.

30 LITERS

6 LITERS

20 LITERS

TOOTH BRUSHING

COOK AND DRINK

WASH THE DISHES

every time we brush our teeth we let the water flows. It 's good to close the water flow when it is not necessary, so there will be enough only 2 liters.

when we cook we can collect water used to boil the vegetables, the one used for sciaquarla and we have to wash the dishes when the dishwasher is full

16 LITERS

50 LITERS

WC DRAINING

LAUNDRY

in many houses we have an excessive consumption of water. For this purpose, it is good to ensure we have installed buttons for differentiated drain, and check the float valve of the toilet to make sure there are no leaks. Try putting a brick or a bottle into the cassette toilet, the services will work equally well and use less water.

every time we do the laundry use washing machines only with full load, and remember to enter the program economizer if the laundry or the dishes are few..

Wash dishes by hand when there are few, or at least run the dishwasher only when it is full, you save water, detergent and electricity. A dishwasher takes about 40 liters of water.

70 LITERS SHOWER ogni volta che facciamo una doccia dai 5 agli 8 minuti preferire la doccia al bagno, perché per ogni doccia si utilizzano dai 50 ai 90 litri d'acqua invece di 150-180l. Non fare scorrere l’acqua della doccia mentre ci si insapona (o si gioca!): si risparmiano così quasi 2500 litri di acqua all’anno per persona.

= 10 LITERS

b ath Cleaning

30%

sh ower drain t

Pulizie, S c arico w c

Industrialized Country

oilet

w ashing c l othes w atering the

gra ph ic Latin Ameri c a - Caribbean

30%

Bagno, doccia

North Afri

garden East Asia - P acific

other uses w ash dishes personal h Cooking

ygiene

drinking

12%

Lav aggio biancheria

10%

Irri gazione giardino

Al tri utilizzi recursos

Lav are pi atti

Igiene personale

Cucinare, bere

East South Afri

South Asia

defesa de

hidricos

West - Central Afri

defesa de recursos hidricos

/ CHAUMONT POSTER CONTEST - Academic project / ESAD / 2010 500 x 700 mm / Poster TREE SLOW EXPOSION OF A SEED ARBRE EXPLOSION LENTE D’UNE GRAINE

Bruno Munari

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Moleskinerie competition - Personal project 2012 Logo created for the “Moleskinerie” contest. The idea was to combine the classic design of Moleskine’s logo with a fresh and modern touch as it was for the official blog of Moleskine.

SPB CONTEST- Academic project / ESAD / 2010 Sociedad portoguesa de biomecanica This logo was created for a contest for the Portuguese Society of Biomechanics. The task was to create the new visual identity for the society. Both geometrical forms are simple in the whole composition. The letter â&#x20AC;&#x153;Mâ&#x20AC;? has a more complex orientation in order to create a relation between the idea of mechanism and curves referring to the human body.

gra ph ic

EDI TO RIAL

/ LIVRO OBJECTO - ESAD Oporto, Portugal 2010 Project developed during the BA Graphic Design at ESAD. The task was to elaborate a book-object inspired by a text of Jo達o Paulo Cotrim. By using tracing paper, the effect created thanks to the transparencies show the text line after line creating a vanishing effect. The text is accompanied by original digital illustration which plays with the overlap and combination of different layers.

EDI

/ ASAS DE ICARO - ESAD Oporto, Portugal 2010 The task for this project was to design a magazine about young people’s lifestyle. The only requirement for the project was the name of the magazine: “Asas de Icaro” (Icarus wings). The publication has a simple design that tries to put in relation the text with the images with a predominance of illustrations and modified grid for each articles.

EDI

/ MEMORY ON THE BEACH, Traditional Games - ESAD Oporto, Portugal 2010 This book was created during my last year of the BA Graphic Design at ESAD, Porto, where I studied a year as an Erasmus student. We had to create the whole layout and imagery of a book about traditional portuguese beach games. As the text we had to include were the rules of the games, I decided to let free the reader to play with them too. I assigned a colour to each game through a coloured square and tried to give the

book a visual rythm creating an optical game with the movement of colours. The layout of the book follows a grid based on the horizontal and vertical movements in order to the position of the title of each game in the book index and in its own chapter. A pencil tied to the book spine with a coloured thread permits the reader to write, draw or rewrite the rules of the games.

EDI

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/ PIEDI - PERSONAL WORK at “KAUS Urbino” engraving on paper 2009

/ LA CASA AZUL - Exhibition , Kling shop, Madrid

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THA N KS Francesca Danesi +44 7512 113 600 francesca.fdanesi@gmail.com