A Strong Bottom Line BY KEEPING YOUR CUSTOMERS IN GOOD SHAPE By Christopher Conner
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PHOTO BY YOGENDRA SINGH FROM PEXELS
FITNESS 32 FRANCHISE CONNECT | SEP-OCT 2019
love the fitness market. It’s one of the businesses that you can truly have it all. You are in the business of helping people look, feel, and be the best versions of themselves. If you have caught the fitness bug personally, you probably can’t imagine a way to make a living that would be more fun and would be easier to have passion doing every day. Fitness has become a big business globally, generating almost $30 billion annually in the US alone. A consumer can see it in the franchise industry with an explosion of new brands, market segments, and categories within the fitness market. One of the current trends in franchising is the transition to customized, more personal interaction between the brand and the consumer and between the consumer members of each facility. It is a huge transition from the days of fitness in years past, where the building was large, obnoxious, full of members who worked out one time every three months, and there was very little interaction with the member outside of a monthly membership charge on their account. Today, people want results. Consumers want to accomplish their fitness goals, and they are willing to spend to get there. This includes weight loss, adding muscle, better health, nutrition, and a variety of other health
