buzz·word
\ 'bəz-'wərd \ noun
1. A compilation of franchising trends 2. What franchise experts are talking about
Beyond the Bottom Line Is a service-based franchise for you?
Service-based franchises are all about the customer. Whether it’s a business that caters to seniors, to homeowners, or to other businesses, the customer is the name of the game in service businesses. Senior care offers the ultimate in service franchises, where owners can directly see the impact they are making. These feel-good businesses have many perks, including flexibility and low-cost of entry in a growth industry. Smart franchisors will only award territories to like-minded investors to uphold the reputation of their brands. Senior Helpers, which specializes in home care, is a perfect example. “We look to partner with people who will
represent the brand well,” says Peter Ross, CEO and co-founder of Senior Helpers. The company takes their core values seriously. “Integrity without compromise is our number-one value. We want our franchisees to do the right thing, not just look at a senior and see a dollar sign,” he adds. “Bringing motivated, passionate franchisees onto the Senior Helpers team has helped us build a strong reputation for professional and compassionate senior care throughout the country,” Ross says. For more information, visit www.Seniorhelpersfranchise.com, or call 877.406.8749. —Jill Abrahamsen
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