COVER STORY
B.O.R. Restoration & Bio-One YOU MIGHT THINK THAT OWNING TWO HOME-SERVICE FRANCHISE brands would be a conflict of interest, but for Nick Zamucen, it made good business sense. In fact, Zamucen launched Best Option Restoration (B.O.R.) as a complement to his first franchise offering, Bio-One, a biohazard and decontamination service. “After getting repeated inquiries for restoration services, I decided to explore the options and saw an opportunity. There’s a lot of synergy between the two businesses. It just made sense,” he says. While Bio-One provides cleanup services for hoarding and in response to events like murders and suicides, B.O.R. helps customers who are victims of water and fire damage. “Both companies offer different specialty services, but both are in the business of helping people in a time of need,” Zamucen says. Zamucen hired Jason O’Brien as CEO to run Bio-One so he could focus on B.O.R. “Jason started out as a franchise consultant who knew my brand inside out. It was a perfect fit. Now we have a healthy rivalry, which really isn’t a rivalry at all. I wanted to hire someone who was as passionate and motivated as I was to take over. Someone who could beat me at my own business,” Zamucen jokes. 48
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