COVER STORY
Renew Crew WEATHER TAKES A TOLL ON EVERY OUTDOOR SURFACE, FROM residential and commercial buildings to fences and sidewalks. When it’s time for a refresh, Renew Crew™ has advantages over typical power washing. The company’s gentle but thorough process starts with a presoak using an environmentally friendly proprietary foam and ends with a protective finish—also eco-friendly—that retains the bright, clean look a long time. Renew Crew began as Wood ReNew in March 1993, when founder Stan Krempges was a partner in a fence business. His customers wanted to keep decks, fences, and other outdoor structures clean and protected; he developed safe products and techniques for doing so. In 2012, Outdoor Living Brands acquired Wood ReNew, quickly rebranding as it added services such as the cleaning and sealing of concrete, pavers, windows, gutters, brickwork, vinyl and fiber-cement siding, stucco, and more. Franchisees typically operate one of three models: 1. executive, with employees overseeing day-to-day operations; 2. owner/operator, working alongside technicians; and 3. diversifying business owners (such as lawn/landscape companies and fence, deck, and painting contractors) who add the franchise to existing services. Franchisees need to be personable managers who readily ask for help, especially in the early years, to tap the experience of advisers at company headquarters. “They’re very easygoing,” says Rich Pinckney, a franchisee in Castle Rock, Colorado. “Whenever I have a problem, I can call them and they’re more than happy to help or even send people to me if I get stuck.” For more information, call 804-206-8686 or visit www.renewcrewfranchise.com.
50
FranchiseDictionaryMagazine.com
