Franchise Dictionary Magazine August 2019 Sports & Fitness Feature

Page 27

High-end items

+ local quality

Daily

Success

Have you dreamed of owning your own restaurant, but recoiled at the thought of working those late nights? Berekk Blackwell may have a solution for you. Blackwell is the President of Daily Jam, a restaurant brand serving up breakfast, brunch and lunch – but not dinner. “With closing at 3 p.m., you are out of the restaurant by 4 p.m. most days,” Blackwell explains. The recipe behind the success of Daily Jam is a combination of an elevated dining experience and high quality ingredients. Customers are treated to flatware and china rather than paper and plastic, but can still dine on a tight schedule by placing their own orders. “Everything about the dining experience is high quality and high-end, but you order at the counter,” Blackwell said. “They are able to pop in and out quicker than they would at a full service restaurant.” Menu items range from health-conscious selections to but decadent indulgences. (One of the most popular menu options is the gluten-free Red Velvet Waffles.) “Our big differentiator is that you are getting fresh from-scratch meals, local ingredients, and cage-free eggs,” he explained. In addition to three corporate-owned locations in Arizona, the first franchise location is slated to debut next year. “Breakfast in general has really seen a good growth rate in the last three or four years, especially in the Southwest,” said Blackwell, who adds he is seeking to expand the Daily Jam to markets beyond his home region as well. For the very ambitious who want to work beyond the 7 a.m. to 3 p.m. hours of the Daily Jam, there is additional income potential in evening catering. “We have beautiful spaces. We are able to open up those doors and do after-hours business that can really be a significant revenue stream,” Blackwell said. For franchise information about Daily Jam, visit www.dailyjamfranchising.com or call 480-569-1010.

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