PASSIONATE CHOICES What’s the most important factor in choosing a franchise? While the bottom line is certainly important, money wasn’t everything for Aldon Purdham, Jr. “My goal is to help as many people as possible,” explained the retired Air Force Colonel who went on to have many successful businesses, but he wanted something more. What followed was a year-long search for a company that would be just right fit. “That’s when Talem became that choice,” he explained, opting to sign on as a franchise partner with the Colorado-based homecare provider. “There was a genuineness in what they do rather than just being a successful business.”
The mission of Talem Home Care & Placement Services hit close to home for Purdham and his family, who had served as caretakers for several immediate family members suffering from devastating illnesses such as cancer and Parkinson’s disease. “The ownership team truly shares that same sincere passion for wanting to help people that was incredibly important to me,” he said. Purdham has seen his business grow since launching last year, and works with clients ranging from 10 to 106 years old, though the average age range is between 65 and 85. “This business model allows us to work with as many people as possible no matter what end
of the economic spectrum they fall,” he explained. Purdham not only found the opportunity to run a profitable business, but also to make a difference in the lives of his clients. The company not only gives clients the flexibility to choose a caregiver, but unlike many competitors, accepts Medicaid.
“Because of the business model they built, they are able to help as many people as possible,” said Purdham. “Talem walks to walk, doesn’t just talk to talk.” Visit www.talemfranchising.com for franchise information about Talem Home Care & Placement Services. -Rochelle Miller
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