Your Elevator Speech
Tuesday, January 3, 2012
Your Elevator Speech
Tuesday, January 3, 2012
The Elevator Speech is a Mini-Presentation. Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.” At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.” Everyone doesn’t want to go to the Top Floor with you. Some don’t want to leave the lobby! There is no need to waste time and energy taking them all the way up. The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects. Tuesday, January 3, 2012
8th Floor 7th Floor 6th Floor 5th Floor 4th Floor 3rd Floor 2nd Floor 1st Floor Tuesday, January 3, 2012
The Elevator Speech
starts simple. As Interest and time permit, it is expanded.
The Elevator Speech starts simple. As interest and time permit, it is expanded. Not everyone wants to go with you to the Top Floor and you don’t want to take everyone there. Go up One Floor at a Time.
Tuesday, January 3, 2012
Fred
1st Floor Describe Who You Are Tuesday, January 3, 2012
Hello! My name is Fred Miller That may be all someone wants to know about you Your Name.
Tuesday, January 3, 2012
2nd Floor Describe What You Do Tuesday, January 3, 2012
I'm a Speaker, a Coach and an Author. That’s what I do. Hopefully, they want to know: What I speak about. What I coach. What have I authored.
Tuesday, January 3, 2012
3rd Floor Describe Your Expertise Tuesday, January 3, 2012
The Title of My Book is “No Sweat Public Speaking!” How to Develop, Practice and Deliver a ‘Knock Your Socks Off’ Presentation with No Sweat!
Tuesday, January 3, 2012
4th Floor Tuesday, January 3, 2012
Why They Hire Me
Business & Individuals Hire Me Because They want to Improve Their Public Speaking & Presentation Skills. I prefer the words Hire Me rather than “I work with people who. . . “I help people. . . Hire Me lets them know I get Paid to do this. Hire Me can be an excellent Dis-Qualifier.
Tuesday, January 3, 2012
5th Floor More, Why They Hire Me Tuesday, January 3, 2012
They do This Because We Perceive Really Good Speakers as Experts. Perception is Reality, and We Like to Work with Experts. They agree with this statement because it makes sense, doesn’t it?
Tuesday, January 3, 2012
6th Floor Tuesday, January 3, 2012
More Information
They Know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. I could follow this up with,
“Are youTaking and Making Speaking Opportunities? That could continue the conversation. This is an Elevator Speech, not a sales presentation. If this leads to a meeting and a conversation, I’ll ask it at that time.
Tuesday, January 3, 2012
7th Floor Tuesday, January 3, 2012
I Deliver
I Show Them How to Develop, Practice and Deliver a ‘Knock Your Socks Off!’ Presentation with No Sweat! The “No Sweat” part of my Branding.
Tuesday, January 3, 2012
? 8th Floor Tuesday, January 3, 2012
Ask!
ASK! "You probably don't know any company or person who needs the kind of services I provide - Do You?� Asking the question this way will catch them a bit off guard and usually get them thinking. Their answer could be a prospect.
Tuesday, January 3, 2012
ASK! "You probably don't know any company or person who needs the kind of services I provide - Do You? 8th Floor I show them how to Develop, Practice and Deliver "Know Your Socks Off!" Presentations with No Sweat! 7th Floor They know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities.
6th Floor
They want to do this because we perceive really good speakers as EXPERTS! Perception is reality, and we like to work with EXPERTS! - Correct? 5th Floor
If "Yes" Ask, "What's the next step?
More Information
Describe What I do for them
More Information
More Information
More Why the hire me
More Why the hire me
People Hire Me because they want to improve their Public Speaking and Presentation Skills. 4th Floor
What I Deliver
The title of my book is, "No Sweat Public Speaking!" 3rdFloor
Describe Expertise
I'm a Speaker, a Coach and an Author. 2ndFloor
Describe What You Do
Hello! My name is Fred Miller. 1st Floor
Tuesday, January 3, 2012
Describe Who You Are
The Elevator Speech starts simple. As Interest and time permit, it is expanded.
This is an Infographic of the Elevator Speech. Take the previous slides and wording and put it into your world. Build your Elevator Speech Floor by Floor! For More Information Fred E. Miller Fred@NoSweatPublicSpeaking.com www.NoSweatPublicSpeaking.com
Tuesday, January 3, 2012