Store Copy spring/summer collection 2014
spring/summer 2014
At FitFlop, we believe that behind every successful woman is an empowering pair of shoes
Which is why every flip-flop, every sandal and every shoe we make is ergonomically inspired by our go-all-day, NON-STOP ERGONOMIX™ philosophy. Our new collection features our pretty much perfect super-svelte The Skinny™ toe-thongs, some totally loveable new loafers, fun-formal, office-ready oxfords and – what first made us famous – our unbeatable line-up of super-comfy summer sandals.
put on a pair, and power up! 2
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CHA CHA
™
Our gorgeous CHA CHA sandals are swishy, fabulous and fun, with a slim vamp swathed in a carnival‑inspired, shiny, beaded, shimmying fringe. Pair them with skinny jeans, a flowing dress or a chic bikini.
LEATHER PATENT MIX
BRONZE SHOWN
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BLACK
PASSION FRUIT
SAPPHIRE
NIMBUS SILVER
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AZTEK CHADA
™
Our glimmering AZTEK CHADA toe-thong sandals are inspired by the ornamentation of South American carnival costumes. Decorated with micro-mosaics of metal studs for a freshly handcrafted feel, they’re authentic ‘fabulous’. On our legendary, ergonomic Microwobbleboard™ midsoles.
leather
ULTRA ORANGE SHOWN
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PEBBLE
BLACK
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BIJOO
™
Inspired by the opulence and mystery of the Venice carnival, our beautiful, bejewelled, leather BIJOO toe-thong sandals have light-catching gemstones and a pretty, teardrop-perforated upper strap. On our amazing ergonomic Microwobbleboard™ midsoles for comfort. The sandal for turning up the glamour.
METALLIC LEATHER
BRONZE SHOWN
8
BLACK
PEWTER
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ASTRID
™
The sparkling mini-sequin-infused weave on our subtly sophisticated ASTRID toe-thong sandals will razzle-dazzle ’em, delicately. With pressure-diffusing, ultra-comfy ergonomics on our famous Microwobbleboard™ midsoles. Understated splashy. A new classic.
GLITTER SEQUINS
copper SHOWN
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black
PEWTER
GOLD
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SUISEI
™
A comet-tail of sparkling studs tops these pretty, pull-on, stretch-backstrap sandals, making them the go-to shoes for girls who love a little bit of glitter. With their feel-good, ergonomically optimised midsoles, they’re equally perfect for poolsides and markets and dinner dates. You may not need another shoe all summer.
SUEDE
RIO PINK SHOWN
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PEBBLE
BLACK
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THE SKINNY
™
These super-svelte toe-thongs, might be our sleekest summer-staple sandals yet. Featuring adjustable uppers with a beautiful buckle detail. On our amazing triple-density ultra-cush Microwobbleboard™ midsoles. In leather, patent and croc-print metallic leather for just a touch of deluxe.
CROC
SIREN RED SHOWN
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BLACK
SILVER
leather
BRONZE
GOLD
FF RED
URBAN WHITE
patent
black
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FLORA
™
Right for every possible occasion, our gorgeous FLORA toe-thong sandals’ swirling, laser-cut leather uppers are inspired by the vibrant beauty of Brazilian carnival costumes. Slip on a pair with a sundress, or trousers and a T-shirt. With our ergonomic, super-cushioned Microwobbleboard™ midsole technology underfoot.
LEATHER
ULTRA ORANGE SHOWN
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BLACK
RIO PINK
TAN
URBAN WHITE
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BON EASY ™
So EASY to love! With streamlined ‘touch and go’ fastenings on both straps, our pretty, two-bar BON EASY sandals are beautifully minimal and will custom fit your feet. In sturdy leather, on our ergonomic, ultra-cush midsoles. And ‘très bon’ worn with almost anything in your wardrobe.
LEATHER
URBAN WHITE SHOWN
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BLACK
TAN
FF RED
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SUNNY
™
Fresh. Fun. Our groovy new SUNNY canvas loafers will be your favourite go-to shoes. They’re super-lightweight, in fun or classic colours (take your pick), and built with our cush, ergonomic midsoles for incredible all-day comfort. Slip on with skinny jeans and a crisp white shirt or a jersey dress. Like sunshine for your soles.
CANVAS
FRENCH NAVY
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MINK
BLACK
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SUPER T
™
A covetable addition to your weekend wardrobe, our super-popular SUPER T sneakers – this season in richly hued, super-soft kid suede with preppy-fresh white bumpers. They’ve got a perfectly tailored shape, a glove-like fit and world-class comfort technology underfoot. (What more could you want?)
SUEDE
FRENCH NAVY
BLACK
RIO PINK
MINK
SHOWN
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DUÉ MARY JANE ™
Is it normal to want to hug your shoes? It’s normal to want to hug these. Our pretty, pull-on shoes have a stretchy cross-instep band, amazing high-tech underfoot cushion, and are the best Mary Janes in the business. They’re cute, classic, comfy and hug your feet. Always rushed? They’re a must!
CANVAS
MINK
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NUBUCK
LEATHER
METALLIC
SUPERNAVY
BLACK
PEWTER
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CHA CHA™
Aztek Chada™
BIJOO™
CHADA™ leather
ASTRID™
FLARE™
Our gorgeous CHA CHA sandals are swishy, fabulous and fun, with a slim vamp swathed in a carnival‑inspired, shiny, beaded, shimmying fringe. Pair them with skinny jeans, a flowing dress or a chic bikini.
Our glimmering AZTEK CHADA toe-thong sandals are inspired by the ornamentation of South American carnival costumes. Decorated with micro-mosaics of metal studs for a freshly handcrafted feel, they’re authentic ‘fabulous’. On our legendary, ergonomic Microwobbleboard midsoles.
Inspired by the opulence and mystery of the Venice carnival, our beautiful, bejewelled, leather BIJOO toe-thong sandals have light-catching gemstones and a pretty, teardrop-perforated upper strap. On our amazing ergonomic Microwobbleboard midsoles. The sandal for turning up the glamour.
Sophisticated glam. The luxe leather version of our all-popular, lightweight toe-thong sandals features a single iridescent jewel on a skinny, streamlined, foot-exposing upper. Great for hot weather. It’s cool, classy, super comfortable.
The sparkling mini-sequin-infused weave on our subtly sophisticated ASTRID toe-thong sandals will razzle-dazzle ’em, delicately. With pressure-diffusing, ultra-comfy ergonomics on our famous Microwobbleboard midsoles. Understated splashy. A new classic.
Trip the light fantastic with our blinking, winking, bedazzling FLARE toe-thongs. Smothered with a thousand glimmering ‘crystals’ and built on our ultra-cushioned, triple-density midsole, they’re one half practical, the other half magic.
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
Available in SUEDE/PATENT MIX: BLACK,
Available in: Black leather,
Available in: Black (metallic) leather, Bronze
Available in: Black leather, Urban White
Available in: Black glitter sequins, Pewter
Available iN: Black suede, Supernavy suede,
Ultra Orange leather, Pebble leather
(metallic) leather, Pewter (metallic) leather
srp: € 89,95 SIZE: 36 - 42
srp: € 89,95 SIZE: 36 - 42
leather, Pale Gold (metallic) leather, Pewter (metallic) leather
glitter sequins, Copper glitter sequins, Gold glitter sequins
srp: € 89,95 SIZE: 36 - 42
srp: € 79,95 SIZE: 36 - 42
BRONZE, SAPPHIRE, NIMBUS SILVER, PASSION FRUIT
srp: € 109,95 SIZE: 36 - 42
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Pebble suede, Rio Pink suede
srp: € 89,95 SIZE: 36 - 43
Built on our patent-pending magic MICROWOBBLEBOARD™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush. Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.
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FLARE™ SLIDE
SUISEI™
LULU™ CANVAS
LULU™ LEATHER
LULU™ SLIDE
SOUZA™
State-of-the art ergonomics meets grown-up glamour with our best-selling, bewitching FLARE SLIDE sandals. With a smattering of glittering ‘crystals’ on two simple straps, they’re the sandals most likely to put a spell on you.
A comet-tail of sparkling studs tops these pretty, pull-on, stretch-backstrap sandals, making them the go-to shoes for girls who love a little bit of glitter. With their feel-good, ergonomically optimised midsoles, they’re equally perfect for poolsides and markets and dinner dates. You may not need another shoe all summer.
Our beautiful, minimal LULU toe-thongs in sporty-casual canvas are fresh and light and perfect for walking holidays and fun, sunny weekends. (And with our state-of-the-art ergonomics underneath, they’re also good for your soles.)
Only one pair in your budget this season? Consider our beautiful, leather LULU. Gorgeous, simple, minimalist toe-thongs, with a classic triangle top pattern and our amazing ergonomic comfort underneath.
Pure, pared-down perfection. Our perennially popular, minimal LULU SLIDE sandals keep it simple. They’re chic and classic, in easy, wearable colours, on our ridiculously comfortable midsoles. Collect ’em!
EXQUISITE. And comfy. Our new SOUZA sandals, with a strip of shimmering, lizard-embossed leather, exude sophistication. And with our ergonomic, biomechanically engineered midsoles underneath, they’re SMART in more ways than one. Show them off with a high hemline or let them peek out from under a pair of palazzo pants.
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR ORIGINAL Microwobbleboard midsole
Available in: Black suede, Supernavy suede,
Available in: Black suede, Pebble suede,
Available in: Rio Pink canvas, French Navy
Available iN: Black leather, Pewter (metallic)
Available in: Black leather, Pewter
Pebble suede, Rio Pink suede
Rio Pink suede
canvas
srp: € 109,95 SIZE: 36 - 42
srp: € 59,95 SIZE: 36 - 42
(metallic) leather, Bronze (metallic) leather, Antique White leather
Available iN: All Black (metallic) leather, Bronze (metallic) leather
srp: € 99,95 SIZE: 36 - 43
leather, Bronze (metallic) leather, Antique White leather, Toffee Tan leather
srp: € 79,95 SIZE: 36 - 43
srp: € 84,95 SIZE: 36 - 43
srp: € 109,95 SIZE: 36 - 42
Built on our patent-pending magic MICROWOBBLEBOARD™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush. Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.
THE SKINNY™ (croc)
THE SKINNY™ (lEATHER)
FLORA™
FLEUR™
YOKO™
YOKO™ SANDAL
These super-svelte, croc-effect toe-thongs, might be our sleekest summer-staple sandals yet. Featuring adjustable uppers with a beautiful buckle detail. On our amazing triple-density ultra-cush Microwobbleboard midsoles.
Our sleek, leather toe-thongs are pretty much perfect. Fine and flattering on summertime feet, embellished with beautiful designer buckles, and with our amazing ergonomic midsoles on the bottom. Pedicures at the ready, this one shows your toes!
Right for every possible occasion, our gorgeous FLORA toe-thong sandals’ swirling, laser-cut leather uppers are inspired by the vibrant beauty of Brazilian carnival costumes. Slip a pair on with a sundress, or trousers and a T-shirt. With our ergonomic, super-cushioned Microwobbleboard midsole technology underfoot.
These are really flowered up. Built on our cush, ergonomic midsoles (which just make you wanna walk), our sixties-inspired FLEUR toe-thong sandals create springtime feet as soon as you slip a pair on.
Our flirty YOKO toe-thong sandals are a chic frill. Sculptural little suede numbers, they’re adorned with a two-tone spin of blossom petals, feature super-cush ergonomics for fabulous underfoot feel and pack equal punch when poolside posing, at summer parties or daily pavement pounding.
Girly girls will be frilled to bits with our ridiculously pretty YOKO SANDALS. In supple kid suede, they’re super-cute back-strapped sandals decorated with a riotous flurry of two-tone petals across the front bar. And with our patent-pending, triple-density midsole technology built in, they’re ridiculously comfortable too.
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
Available in: Black leather, Silver leather,
Available in: Black PATENT, FF Red leather,
Bronze leather, Gold leather, Siren Red leather
Urban White leather
Available in: Black leather, Urban White
Available in: Urban White leather, black
Available in: Black/Fog suede, Mink/Yellow
suede
Pear suede, Rio Pink/Ultra Orange suede
Available iN: Black/Fog suede, Rio Pink/ Ultra Orange suede, Mink/Yellow Pear suede
srp: € 99,95 SIZE: 36 - 42
srp: € 109,95 SIZE: 36 - 42
srp: € 109,95 SIZE: 36 - 42
srp: € 89,95 SIZE: 36 - 43
srp: € 89,95 SIZE: 36 - 43
leather, Tan leather, Rio Pink leather, Ultra Orange leather
srp: € 89,95 SIZE: 36 - 42
leather
suede
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Built on our patent-pending magic MICROWOBBLEBOARD™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush. Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.
BON™
BON™ EASY
KYS™
SLING™ LEATHER
GOGH™ MOC
SHUV™ PATENT
These could be your favourite new shoes. Our two-bar BON sandals have a soft leather upper, beautifully curvy back strap, contrast wrap and designer buckles (for pop). They’re gorgeous with good trousers, hip with jean shorts, darling with dresses, and so comfy (thanks to the ergonomic midsoles). A fresh take on an easy-to-wear classic.
So EASY to love! With streamlined ‘touch and go’ fastenings on both straps, our pretty, two-bar BON EASY sandals are beautifully minimal and will custom fit your feet. In sturdy leather, on our ergonomic, ultra-cush midsoles. And ‘très bon’ worn with almost anything in your wardrobe.
Our über-chic KYS slides – available in super-soft suede or deluxe leather with cork-wrapped midsoles – are perfect for sightseeing, casual office-wear, lunch dates and summer soirées. On our ergonomic Microwobbleboard technology for amazing comfort. They’re unbeatable, really!
Hot. Crossed. Fun. Our super-popular SLING sandals in leather are luxury flip-flops with a twist. With an ergonomic, foot-hugging, three-strap design, flexible leather uppers for toe-flex and freedom, and our incredible, triple-density, feel-good midsoles underneath, they’re equal parts groovy and utilitarian.
THE slip-ons for lounging, lazy days, quick jaunts and coffee calls, with slim-cut skirts or skinny jeans (striped socks, sweats – whatever you want to wear). For an amazing, around-your-foot comfy feeling. On our ergonomic, triple-density midsoles. They’re MOC-nificent!
Minimalist, fun, fearless, conversation-starting SHUV clogs in glossy, happy patent. Pure and clean, with a single-piece upper, all leather lined, with our incredibly comfortable, ergonomically optimised Microwobbleboard technology underneath. Brilliant with skinny jeans, sassy with a skirt, or good to go in any garden!
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR standard Microwobbleboard midsole
ON OUR original Microwobbleboard midsole
ON OUR ORIGINAL Microwobbleboard midsole
ON OUR original Microwobbleboard midsole
Available in: Blackboard leather, FF Red
Available iN: Black leather, FF Red leather,
Available in: Black leather, FF Red leather,
leather, Bungee Cord leather
Urban White leather, Tan leather
Tan leather, supernavy suede
Available in: Black suede, Supernavy suede, Mink suede
srp: € 124,95 SIZE: 36 - 42
srp: € 119,95 SIZE: 36 - 42
srp: € 99,95 SIZE: 36 - 42
Available iN: All Black leather srp: € 89,95 SIZE: 36 - 43
Available in: lack patent, Red patent srp: € 109,95 SIZE: 36 - 42
srp: € 99,95 SIZE: 36 - 42
leather
suede
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Built on our patent-pending magic MICROWOBBLEBOARD™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush. Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.
FF2™ by fitflop™
SUNNY™
SUPER T™
FLYTOP™
DUÉ™ OXFORD LEATHER
DUÉ™ OXFORD CANVAS
DUÉ™ POP
Fresh. Fun. Our groovy new SUNNY canvas loafers will be your favourite go-to shoes. They’re super-lightweight, in fun or classic colours (take your pick), and built with our cush, ergonomic midsoles for incredible all-day comfort. Slip on with skinny jeans and a crisp white shirt or a jersey dress. Like sunshine for your soles.
A covetable addition to your weekend wardrobe, our super-popular SUPER T sneakers – this season in richly hued, super-soft kid suede with preppy-fresh white bumpers. They’ve got a perfectly tailored shape, a glove-like fit and world-class comfort technology underfoot. (What more could you want?)
Ramp up your off-duty style with our über-sleek, urban-chic FLYTOP high-tops. In a supple suede and nubuck mix, they’re pared-down simple. A cool padded collar offers around-the-ankle support, while underneath are our unbelievably cush, ergonomic midsoles. Wear with a chunky knit sweater and skinnies or leggings and a duffel coat.
A shoe for all seasons, our elegant lace-up leather DUÉ oxfords are effortlessly versatile and super comfortable. With styling that complements both cropped trousers and knee skirts, they add a touch of formality to anything flirty. Shiny patent toe caps add a pop of playful. They’re perfect!
Our playfully tailored canvas oxfords come girl-ready in a ‘take your pick’ pretty palette and are super comfortable – with our Biomimetix midsoles built in. The ultimate smart-casual lace-ups, buy them in bright to pair with monochrome outfits or a neutral for sheer versatility. Sometimes it’s nice to borrow from the boys!
An elegant take on the classic loafer. With all the ergonomic, cush, height-giving qualities of our best-selling ballerinas – plus bags of their own preppy-perfect charm. On our discreet, triple-density midsoles. Wear to the office with a pair of tailored trousers, swapping to skinny jeans and an oversized sweater at the weekend.
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
Available iN: Black leather, Mink leather srp: € 139,95
Available in: Mink canvas srp:€ 129,95 SIZE: 36 - 42
Available in: Black leather, pewter metallic srp: € 129,95 SIZE: 36 - 42
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
Available iN: Black canvas, French Navy canvas, Mink canvas
Available in: French Navy suede, Rio Pink suede, Mink suede, Black suede
Mink suede
srp: € 84,95 SIZE: 36 - 42
srp: € 129,95 SIZE: 36 - 42
srp: € 169,95 SIZE: 36 - 42
Available in: French Navy suede, Black suede,
SIZE: 36 - 42
leather
METALLIC
Built on our slimline, triple-density Biomimetix ™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet.
DUÉ™ BALLERINA LEATHER
DUÉ™ MARY JANE
When our über-comfy DUÉ BALLERINAS launched, commuting girls traded up, stuffing their clumpy trainers into the back of their closets. This season, they’re appearing in off-duty canvas, with the same cush, comfy, discreet midsoles, in summery, feel-good colours – that are just perfect to pair with sundresses or for wistful weekends.
These beautiful, not-so-flat flats look like ballerinas and feel like sneakers. Scoop cut with a rounded toe cap, they’re flirty, feminine, can go formal or fun, work equally well with skinny jeans or a skirt, and feel amazing underfoot. The shoes you’ve been looking for your whole life.
Is it normal to want to hug your shoes? It’s normal to want to hug these. Our pretty, pull-on shoes have a stretchy cross-instep band, amazing high-tech underfoot cushion, and are the best Mary Janes in the business. They’re cute, classic, comfy and hug your feet. Always rushed? They’re a must!
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
ON OUR Biomimetix midsole
Available in: French Navy canvas, Rio Pink canvas, Mink canvas
Available iN: All Black leather, Black/Marshmallow leather
Available iN: Mink canvas, Supernavy nubuck, Pewter metallic, black leather
srp: € 109,95 SIZE: 36 - 42 -also half sizes available
srp: € 124,95 SIZE: 36 - 43
srp: canvas: € 114,95 - € 129,95 SIZE: 36 - 42 - also half sizes available
FF2™ by fitflop™
DUÉ™ BALLERINA CANVAS
canvas
nubuck
metallic
leather
Built on our slimline, triple-density Biomimetix ™ midsole, biomechanically engineered to diffuse areas of to high diffuse pressure areas underfoot of high pressure and provide underfoot instantand relief provide to yourinstant feet. Our relief Biomimetix to your feet. midsole has an average fit.
Built on our slimline, triple-density Biomimetix ™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet. Our Biomimetix midsole has an average fit.
Our original Microwobbleboard™ midsole Launched in our very first sandal seven years ago, our patent-pending, triple-density Microwobbleboard midsole was engineered by two pioneering British biomechanists. Delivering extraordinary comfort, it not only helps absorb shock* but can also diffuse underfoot pressure,** by instantly increasing the contact area of the foot to the midsole.
IN CONTROL SHOE
low PRESSURE
HIGH PRESSURE
At fitflop, WE DON’T CARE that YOUR FEET ACHE; WE’RE OBSESSED BY IT. IN FITFLOP † SHOE
With Microwobbleboard midsole
†
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2
OUR TRIPLE-DENSITY TECHNOLOGY can disperse areas of high pressure to provide instant relief to your feet
A BEVELLED, DENSE-ELASTIC EVA contact point ensures SUPER-CUSHIONED heel strike
THAT’S RIGHT. Just try on a pair of FitFlop sandals, shoes, sneakers, clogs or ballerinas and it’s likely you’ll feel one of our smart technologies kick in immediately. ™
Slimline EVA midsole is biomechanically engineered for superb cushioning and world-class comfort
Our slimline BIOMIMETIX™ midsole Developed so we could deliver our trademark comfort to women who want slimline styling, our patent-pending, ergonomically optimised Biomimetix midsole makes feet feel amazing. Featured in our FF2™ by FitFlop™ collection, it’s a triple-density, sneaker-like layer of cush, biomechanically designed to diffuse areas of high pressure* and provide instant relief to your feet.
WIDTH FITTINGS Biomimetix width fitting Our Biomimetix has an average fit.
MICROWOBBLEBOARD width fitting
3
VERTICALLY SEGMENTED, triple-density, ergonomic design increases foot-to-midsole contact and promotes pressure diffusion
Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.
* From studies conducted at London South Bank University and Salford University. ** In a study at Salford University in the UK, we pressure-mapped the soles of participants’ feet. In the diagram to the right, red, orange and yellow indicate areas of higher pressure – which may ache over time – while blue and green illustrate low pressure – which feels good!
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* Studies carried out at Salford University in January 2013.
Vertically segmented, triple-density midsole design increases foot-to-midsole contact for advanced underfoot pressure diffusion
Fitflop changed my life Thank you from the bottom of my heart and the soles of my feet. Jennie, UK
FantastiC
I wear only FITFLOP, summer and winter. Marlinda, BE
Fitflop is all I wear! I wear them 7 days a week. Please don’t ever stop making them. Lois, USA
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