PILLAR 1
PREPARING THE FOUNDATION Focus Area 1 = The Foundations for Success Focus Area 2 = Your Values, your brand Focus Area 3 = Crystallising your BIG IDEA
PILLAR 2
GAINING MOMENTUM Focus Area 1 = Your ideal client- who do you serve? Focus Area 2 = Your Marketing Message Focus Area 3 = Building authority: Become the GO TO person
PILLAR 3
CREATING CLIENTS Focus Area 1 = Connecting the Dots (your roadmap - your solution) Focus Area 2 = Generating Leads Focus Area 3 = Creating Clients
PILLAR 1
PREPARING THE FOUNDATION Welcome to the first of the 3 core pillars - Preparing the Foundation for your Big Idea into an offer. We start here because we need to lay the foundations to support your future success. Building a house without a strong foundation will create problems, the same is true of your business. Let’s make sure we start as we mean to go on. So first, we set up rituals to master your mindset. There are non negotiable elements to success and mindset mastery is one of them. Most of us get so bogged down in limiting beliefs that we forget that we can master our thoughts, this is why mindset mastery is at the forefront of the whole system. Next we’ll uncover your highest values - your values are the basis for how you conduct your life and business. Your values form our thoughts, words and actions so they will have a huge impact on your business. When you are clear on what you value most, you know how you want to operate in your business. Your values as part of your offer will guide you in how you make decisions, deal with difficult situations, increase your confidence and help you magnetise your ideal client. Your values become synonymous with your brand - the qualities that are identifiable as YOU.
"YOUR VALUES ARE THE BASIS FOR YOUR IDEA INTO AN OFFER" Once you’ve got my 7 step mindset practice in place and you are clear on your values we can begin to dive into your BIG IDEA into and convert it into your irresistible offer. I know right now it may feel like there are too many pieces to the puzzle and it could easily lead to overwhelm and frustration. Well don't worry - I know exactly how that feels, you are not alone, I am here to help. And that's why in the first pillar of my signature system, as part of my process, we take the next logical steps.
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-4These logical steps are the roadmap to your irresistible offer and will take your clients from pain to solution. You’ll be able to explain your system to anyone at anytime with clarity and precision especially to all the people who will benefit from your big idea! I KNOW the difficulties, I know the challenges, this is why I do what I do and why I am keen to take you step by step through each stage as part of my signature system. So in this section we will lay the foundations and cover:
Focus Area 1 = Preparing the Foundation for your Big Idea into an irresistible offer Focus Area 2 = Your Values, Your Brand Focus Area 3 = Crystallising your BIG IDEA into an irresistible Offer
So let's have a quick look at each... The first focus area in Pillar 1 is Preparing the Foundations for your Big Idea into an irresistible offer.
Success is not an accident, it is the result of sustained and consistent effort. When you leave your house each day, you typically get washed and dressed - making sure that your mind is mentally prepared for the day is equally, if not more important! If you choose to enrol into my signature membership program, I’ll teach you how to use my 7 mindset tools that keep you mentally strong on this new journey of turning your big idea into an irresistible offer. I know for sure that strengthening up my mindset was the main factor that enabled me to grow my Big Idea into an irresistible offer that made my 6 figure business and allowed me to serve my client in the exact way I wanted to. There is simply nothing more powerful than your thoughts, so together we are going to empower you with daily techniques that will allow you to master your mindset.
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If you want to have something you’ve never had before - like turning your big idea into a 6 figure business - then I can tell you right now - we are going to need to work together and get you doing something that you’ve never done before. Therefore your bulletproof mindset is a nonnegotiable on this new and exciting road to success! Once you've mastered this ‘7 stage mindset practice’ you are going to be able to override any negative thoughts that are holding you back and sabotaging your efforts. These mindset practices help you to reprogramme your subconscious mind - to step into the person you want to become - and own your big idea as you build the foundation of your success! By developing this kind of foundation and positive habits - you are free to focus on ‘creating’ magic in your life rather than self-sabotaging and living in the past. Who wants to be troubled with old negative thoughts? Let’s clear the space in your head to allow you to create the irresistible offer you want. You will gain the knowledge in how to step up as an empowered role model and authority within your chosen field of expertise This practice ALONE puts you in the top 1% of people whom succeed. Most people don't take the time to build these solid foundations- so you significantly increase your chances of success. With the right tools you'll start making decisions from a place of self empowerment and allows you to do more of what you love doing. By building personal resilience and showing up with certainty and confidence, you become unstoppable.
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-6Which means you are now ready to move forward to the next phase. In this section we uncover Your Values, which are the basis for Your Brand. You are your brand, and we want your values to come through loud and clear. Most people think of colours or a logo when they talk about ‘BRAND’ but your brand is so much more than that. It’s how you show up in this world, what is important to you and how other people describe you, your offer and your business
"THERE ARE SOME VALUES YOU SHOULD NEVER COMPROMISE ON - YOUR VALUES!"
You will work through your core values so you can ensure that they are evident throughout your business. Your values become synonymous with your brand. When you're creating your personal brand, you must understand your core values because they are at the heart of who you are, your values inform your decisions, they help manage difficult situations, increase your confidence and act as a navigation system for your business. Whether you are developing your big idea into an offer, making a personal change or simply interested in maximising your potential; knowing and aligning your values is key. Your values will drive your personal vision for your offer and provide the direction you need to make the right choices for you. Think of your values and your vision as the light that illuminates your life path.So we want to make sure you get clear on what your values are. This is where we take all your best bits - uncover your genius tell the world - and allow you shine! You’ll gain clarity on your highest values. You’ll know how you want to represent yourself and your brand with a set of governing rules that will help shape how you operate as a business. You’ll have a clear idea of what you want people to think of when they think of YOU, and more than that YOU’LL know what you stand for and how you want to operate as a business.
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-7You’ll be able to make decisions using your values as a reference point- if something doesn't align you can say YES or NO with absolute confidence. So once we gain clarity on the your values and your brand- we can move onto the next phase in the process. I call this - ‘Crystallising your BIG Idea - because now that you have the right mindset to take on the world - and you are comfortable with knowing your values and how they apply to your business it's time to - Crystallise your big idea. First, we map out all the ideas in your head as you’ve probably got a tons of brilliant ideas in the idea vault in your mind. So let’s narrow them down. We will be implementing ONE only at this time. Complete focus is critical especially in the early stages. ... You CAN have it all you just can’t have it all at the same time. Let me share how important it is to narrow your idea to ONE thing to begin with. I'll tell you about my client Tiu, she is multi passionate and has so many potential avenues to go down, she is a singer/ songwriter, workshop facilitator, retreat facilitator, coach, writer, and so much more. Together we agreed on one course of action for NOW and with that clarity and certainty she was able to create and launch her offer and create a £7.2k income in the space of a week. This was the result of focused attention!
You can act on all of your ideas, eventually, bit for NOW we will focus on bringing ONE to life, the one that lights you up the most, the one with the most energy behind it. This is YOUR opportunity to identify what makes you feel most inspired so that you are moving forward with unbounded enthusiasm!
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Your ONE big idea will be the main focus for now… It will be a solution to a big problem for someone - you ideal client It will be that ‘thing’ that your ideal client has been seeking It will be the one thing you feel most passionate about moving forward with at this time You’re going to know exactly what you want to focus on which means you can commence your first steps. The benefits of crystallising your big idea means that you have the clarity to move forward. Because you know the end destination and you have an outcome to aim for. This allows for total commitment and immersion from you. There is nothing better than sense of certainty to build trust in your audience and to allow them to believe that you hold the solution to their problem. You are no longer stuck - you have done it - free to explore your true vision! This means you are ready to move onto pillar 2 - which is about gaining momentum for your irresistible offer and building your authority.
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PILLAR 2
GAINING MOMENTUM Welcome to the second of the 3 core pillars - Gaining Momentum.
This is where we start to put the meat on the bones…., it’s time to get ‘out there’ so you can start attracting your ideal clients. But first you are going to need to know exactly who your ideal clients is - so you know exactly who you want to attract! There is a very specific person who needs what you’ve got. You'll want to connect directly to them, and this will be through your social media posts, or talks, or blogs, in any variety of ways - the key thing is you want to speak their language so together we will create a profile of your ideal client. The more clear and precise you can be in defining your ideal client, the easier it is to develop a message of your big idea that speaks directly to them. Your ideal client can be easily profiled and I highly recommend revisiting the ideal client profile periodically to ensure that any adjustments are included as your big business idea develops - because it will evolve and change- so your message needs to reflect that.
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- 10 When we’ve established the ideal client next we will look at your marketing message. Since we now know your BIG IDEA, we can create a marketing message that speaks directly to your ideal client. Every business offer solves a problem and the only way people will want to work with you is if they believe that you have a solution to their problem. So you’ll be able to articulate the problem and solution in a clear and focused way using my 9 step marketing message mapper. Your message will be so clear it becomes effortless to connect with your ideal client. They will start to follow you on social media the more you use your message. You’ll be demonstrating your expertise by consistently referring back to your marketing message. You’ll be able to re-purpose it in so many ways - as videos, or blogs or social media posts. The next job is to build your authority so you are identifiable as the expert, the go to person and the problem solver in fact, your offer is the ONLY solution they need for this problem! You’ll do this in a variety of ways, and I assure you it will be so EASY to establish your authority once the ideal client and marketing message is clear.
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Maybe you are currently unknown in your arena, so we need to spend some time building your profile and establishing your authority. There is a 3 step process for delivering content to your audience and I’ll show you how to do it. Showing up consistently enables your audience to get accustomed to you, to follow you and build up their trust in you. Without any prior knowledge of who you are and what you can offer you are very unlikely to bring them in for your irresistible offer. People will buy from people they know and when they know you and your mark of distinction, it will become the only offer they require So It is essential that you showcase your abilities and build authority to your audience. I gained 85% of my $100k income by showing up on social media in 2018.
"BECOME THE GO-TO PERSON AND THE PROBLEM SOLVER. YOUR OFFER IS THE ONLY SOLUTION THEY NEED FOR THIS PROBLEM!"
Therefore, social media will play an important role in how you show up and together will develop your social media profile to support your authority status. Let’s dive into your ideal client first... Having a clear definition of your Ideal Customer is one of the most important things you can do before you create an irresistible offer.
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Your Ideal Customer Profile dictates everything you do from this point forwards. From the features and functionality of your product you build or to what makes up your service offering, the words you use and the emotion you invoke or tap into in your marketing. It’s easy to forget that your offer solves a problem, that it is YOU who chooses your customers. You have a big idea, which means you know exactly who you want to work with. So you get to choose who you want to make your offer to. Creating an Ideal client Profile is empowering! In fact, if you don’t choose who you want to do make your offert to, your clients will choose you… and they may not be the people you want to work with. So we need to work out who is your Ideal Client. Too many service based startups make the mistake of wanting to create an offer to help EVERYONE and that is pretty typical, because they think they are going to LOSE business if focus on helping a particular group of people. This happened to me when I started - I was so keen to help EVERYONE and it was only when my business mentor insisted that I focus on ONE ideal client that I was able to gain the clarity to propel me forward. Once I focused on my ideal client I was able to target my message with total precision and become the ‘go to’ person in my niche. It can be scary to focus on one small group, but let me assure you this is the secret sauce for success!, it becomes your greatest asset because everything you do becomes so much easier and everything falls into place! So you’ll profile this ideal client and then you can create your marketing message designed to speak directly to them! Your messaging will be so crystal clear, that it will start to attract more ideal clients who need and want your offer.
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"YOU WILL BE ABLE TO SPEAK WITH AUTHORITY DIRECTLY TO THAT PERSON IN CLEAR TERMS THAT THEY UNDERSTAND!"
There are lots of ways to come up with your Ideal Customer Profile, lots of methods and templates but over time I’ve developed my own profiling tool that makes it easy to establish exactly who they are. Then once you know who they are, it becomes easy to understand how to communicate with them. You’ll be able to speak with authority directly to that person in clear terms that they understand. They will connect with your message through the words you use and the problem that you solve. You’ll have a very clear way people connect and work with you. The benefit of knowing your ideal client is that is allows you to speak directly to them. You want your ideal client to think you can read their mind. Once you begin to attract those ideal clients, you’ll find it so much easier to find clients that don’t even need to be sold to!
YOU WILL FIND CLIENTS THAT DON'T EVEN NEED TO BE SOLD TO!
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- 14 It even gets easier to do your marketing Once we’ve completed the 10 step and that's why in the next step we focus on marketing message framework you’ll have a your marketing message... resource that can be used over and over again as your offer develops. Just as you need to be specific with your ideal client profile, you need to be specific Your marketing message is what attracts with your marketing message. your ideal clients to you and it's your mark of distinction. I have a formula to create a perfect marketing message, and this forms the Together we’ll craft a perfect message, it’s basis of all the content that you will be one of the most powerful and exciting putting out there and the more you get your elements of your offer because now you are content consumed, the higher your chances ready to reach out into the world are of converting your ideal clients into paying customers In a short space of time, you’ll be able to recite this message, and it will become your If you’ve never put a marketing message ‘elevator pitch’. together before, it won't matter at all because my 10 step system makes it super So when you meet someone new or you are easy to create a message that attracts your posting on social media, you’ll always be ideal clients. referring back to this. And this is where you start to be seen as an authority, get more As part of your marketing message, you’ll referrals and build your visibility online. also include your WHY- so your ideal client understands why you do what you do. Now that your marketing message is done, you become the go-to person and start And don’t worry if this seems all a bit much attracting more ideal clients. I’ll take you through it step by step so you have a super clear message. Which highlights why building authority is so important. Once you’ve got this message sorted, you can repurpose it in so many ways across a Let me be honest, building authority does range of platforms, and even more exciting, not happen overnight. It happens over time, is that you’ll get this embedded in your so there is no time better than RIGHT now to brain and be able to recite it effortlessly in begin. no time at all!
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The good news is that your big idea into an irresistible offer is ready to be presented to your ideal client you can now step up and claim your space as an authority. You will be providing valuable content on your own platforms as well showcasing your expertise across other people’s platforms as appropriate. You’ll be seeking out opportunities to talk about your big idea and offer- this may be through any social media platforms, podcasts, Interviews, live speaking events, guest blogs. All of these things will reinforce your authority status. As the authority you will freely share your knowledge and opinions when it is appropriate to do so. You will be able to explain your big business idea in simple terms, and excite your ideal clients about your unique solution I’ll take you through my 3 step authority process where you’ll learn...
To educate To entertain
To inspire .....your ideal client, even if you feel scared and unsure right now. My system makes it completely achievable to effortlessly show up as yourself Look at it this way, even if you are experiencing imposter syndrome, if you are a few steps ahead of someone else and willing to share your knowledge, you’re seen as an authority. As an authority on your subject matter, you’ll be forthcoming in providing a point of view on your specialist subject, and big idea and your offer. People will come to know you in your capacity as an authority in a sort space of time when you show up consistently giving great value. You’ll use a whole range of opportunities to communicate your big idea . It is said that people need to 7 or more touch-points with you before they really understand who you are an what you do- so if you think you’re being seen too much, I’d say you’re probably just beginning to be seen!
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- 16 As your subject area authority, you’ll be showing up consistently across various platforms- to the point where you’ll be sick of seeing yourself. With so much exposure and good quality content around your big business idea, you’ll stand out from the crowd, and in time, people will begin to seek YOU out. But at first, you can’t be backward in coming forward! All of this becomes the basis for building a community, positive relationships with the goal to coach and convert prospects into clients. This is how you turn your passion into your profit. Which leads us on to element 3, which is about CREATING CLIENTS, You've held onto your Big IdeaI for so long, and now you’re about to embark the transition into becoming an entrepreneur with an irresistible offer!
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PILLAR 3
CREATING CLIENTS Welcome to the final section of the 3 core pillars - Creating Clients.
By the time we reach element 3, this is where the fun really begins. In element 1 you’ve set the foundations and in element 2, you've cultivated your community and built your authority around your Big Idea, so now, it’s time to introduce your signature solutionyour irresistible offer. You’ll be walking your ideal clients from the place of pain into a place of resolution with this irresistible offer Along the way you will be continuing to establishing your authority status. Here’s the thing, there are few people willing to step up and claim their space as an authority. But you’ve been adding value and earning the right to do so. This is now your time to stand out from the crowd.
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- 18 Only when you’ve done all the work to build your authority, can you start asking for the sale. You simply cannot go right into asking for a sale before they know who you are. It’s like dating- you would not marry someone on the first date, well most people wouldn’t! Once you’ve done the work to give value to your ideal client in all the ways we have previously described, you’ll have an engaged community just waiting to consume your content around your big idea and offer. As you offer the next logical step, it will feel right and your ideal client will want to work with you You’ll be able to confidently invite ideal clients onto calls because you know you’ve got the solution they have been searching for. With a hungry audience who know, LOVE and trust you, now it’s time to convert your Big Idea into your irresistible offer. You know who you want to help, you know the outcome they want and it’s clear that you understand their pain. Perhaps you’ve never dissected it to the extent that we are about to dissect it- but trust me on this, it’s a powerful way to gain clarity, precision and enable you to talk with ease about how you can help. So let’s connect the dots and create the road map for their success - "Your Irresistible Offer’. There are fewer things that announce your authority more powerfully than having your own system that reflects your BI that you devised to support your ideal client.
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Together we will sort out exactly what you’ll deliver, how you’ll deliver it and when you deliver it. Your irresistible offer will allow your ideal client to build trust that you truly are the expert in your area and will enable you to attract them more easily. It also positions you powerfully as a leader. You’ll find most high quality coaches and service based entrepreneurs have their own systems. Your offer helps you to not have to reinvent the wheel each time you welcome a new client. In addition to having your irresistible offer in place for your clients it can also become the basis for books, ebook, talks, workshops, templates, checklists, video and other saleable items. You’ve got the basis a powerful tool for your ideal client, and it becomes even more powerful the more that people experience it and get the results they desire. You’ll have a replicable system you can apply to your clients. You’ll have a clear route from pain to resolution. You’ll be able to speak in detail about the different steps your ideal client will take on their journey which means they will be assured about your ability to deliver results for them. If you want something that sets you apart from all the noise out there, having your irresistible offer will do just that! You’ll have a unique approach to share with your ideal clients and over time you’ll have client testimonials to support you as well. There are fewer things more powerful than a testimonial!
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- 20 You’ll be able to speak with certainty about how you resolve your client’s issue with grace and ease. You’ll be able to create other business assets from your offer - repurposing content over and over. Your clients will identify you as the person to go to for the solution they need and want. Which means it's time to generate some lead to take advantage of your offer! So you now have your irresistible offer in place, and the next logical step is that we want your ideal client to know about it! So it makes sense that we generate leads. A offer without anyone who wants it is pointless! There are various ways to do this, and I am going to show you organic lead generation, this means with NO paid ads.- I had an offer that allowed me to build 6 figure business without paid advertising so I know it can be done. I’ll share with you the offline and online strategies that will enable you to showcase what you do and teach you how to turn people into prospects. You will want to create a steady flow of clients- your ‘pipeline’, and the ways to do this are plentifulfrom guest interviews on social media to attending live networking events to creating freebies to building your email list. And while it can seem like a big task, we’ll approach it one thing at a time and find out what your audience responds best to. It doesn’t have to be complicated at all, especially when you know how. You’re going to learn a whole range of ways to generate leads who want your offer then you’ll implement at least one so we can begin to see the impact. I’ll coach you through how to move them from a prospect to a client.
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- 21 There is an element of trial and error when doing this, but it can be fun and exciting to create inspiring ways to bring your ideal client in to your irresistible offer. Finding a great way to generate leads is going to help you keep clients rolling in to you, and once that happens, it makes this element of your offer much easier to manage.
"IT CAN BE FUN AND EXCITING TO CREATE INSPIRING WAYS TO BRING YOUR IDEAL CLIENT INTO YOUR IRRESISTIBLE OFFER"
Every irresistible offer requires someone who needs that particular solution, so finding the way to open up the flow of clients for your offer will become an essential ingredient for ongoing success. Over time you’ll get better and better at attracting the ideal client. Remember, the first time people encounter your irresistible offer it will be like dating- you don’t get married on the first date- you go through a process of building a relationship. Once you’ve completed all the other pieces you are now ready to invite them to engage with your offer. If you have successfully shown up day after day you’ll have set the foundations for creating clients. You can now offer the opportunity for people to work with you. But you need to start to understand how and when to ask for the sale. It’s a process that you’ll learn, and with my system you’ll accelerate your learning.
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You will learn how to ask the right questions and build rapport, you’ll learn how to continue to serve even those not quite ready to buy- because they are watching you, and a 'no' today does not mean a 'no' tomorrow. You can invite your loyal followers into your world to spend time with you until such time as they are ready to buy. You’ll soon become acutely aware of when someone is ready to invest in you, and you’ll know who needs a bit more time to make a decision. That’s perfect. It they continue to follow you, and as long asyou continue to show up as a leader you’ll help build their confidence that YOU are the best choice for them. You’ll get a high converting sales script to work with and you’ll build confidence to get on those calls in no time. This is the point we’ve been aiming for- the opportunity to create clients who desire your irresistible offer. You know by now that it is a process and you’ve got all the tools to invite them into your world so they can learn all about how you can help. Everything you’ve done to this point has been working towards creating clients. In this part.... You’ll learn how to ‘date’ your potential client You’ll learn how to place your irresistible offer in a marketing message You’ll learn how to get testimonials You’ll learn how to ‘close a sale’ You’ll have a sales script that makes it easy to convert prospects into clients
Our bottom line with our offer is to serve others and create an handsome profit for ourselvesright? The benefits of creating clients is to enable your offer to become profitable, to allow you to serve as you desire and to support people in having access to your solution Through my system I am going to show you how to do both. I am so excited to take you on this journey.
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WHAT NEXT?
Thank you so much making it this far and I really appreciate that you’ve stuck around to the end. Each of the 3 pillars may seem like a lot of work but they’re just a series of simple steps, that when integrated into your business will convert your big idea into an irresistible offer - Right Now Starting Today!
I want to help you use these 3 pillars to quickly start generating ideal clients from your irresistible big idea offer without having to waste anymore time wondering what to do or feeling overwhelmed. And just so you know you’re in the right place and this is going to work for you, I wanted you to understand the 9 steps and how they have worked for all of my past clients earlier who converted their big idea into an irresistible offer and are making money as we speak. I can't wait to share my own story with you, so you can see how it's possible to create a profitable business. My signature system puts all of the important pieces together in a simple to use map we can do this together in a logical order and get you from where you are now to where you want to be.
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- 24 Trying to put all of these pieces together on your own, is simply too hard. You need help and support - and that's why so many people just end up never turning their big idea into a business. That's such a shame because it doesn't have to be that way. You just need the foundation, the momentum and the clients. The good news is that if you’re struggling with these challenges. I am going to be with you every step of the way, I will always be there for you and so will a community of like minded women - we are all going to do this together and help each other. The whole reason why there are 9 easy to implement steps is because each one plays a major fact in your success, so I’ve got you completely covered - and that's why I have spent so much time making the eBook guide and this video series, so you can fully appreciate that each of the 9 focus areas complete the puzzle. This is how you go from not knowing how or where to start, to -taking your big idea and launching an irresistible offer that attracts new clients and gets you moving towards a profitable business I've done it - my clients have as well and now I want the same for you.
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- 25 So, I encourage you to book in your - Big Idea Planning call .....
On this call we will discuss your big idea so I can let you know if my signature system will work for you - if it wont - I will let you know straight away and help direct you in the right direction but if I can see my signature system working - then we can cover the 9 focal points and make sure you have enough information to make your decision and take action. Otherwise, simply wait for my next live webinar where I can help take the guesswork out of your success and don't forget to bring your questions so I can personally answer them. Thank you for your time - I appreciate you making it this far and I really hope I get a chance to talk to you soon. Bye for now..
YES I WANT TO LEARN MORE
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