PILLAR 1
PREPARING THE FOUNDATIONS Focus Area 1 = The Foundations for Success Focus Area 2 = Your Values, your brand Focus Area 3 = Crystallising your BIG IDEA
PILLAR 2
GAINING MOMENTUM Focus Area 1 = Your ideal client- who do you serve? Focus Area 2 = Your Marketing Message Focus Area 3 = Building authority: Become the GO TO person
PILLAR 3
CREATING CLIENTS Focus Area 1 = Connecting the Dots (your roadmap - your solution) Focus Area 2 = Generating Leads Focus Area 3 = Creating Clients
INTRODUCTION Hey, it’s Denise Mortimer here, and thank you so much for taking the time to discover how to.....
'Turn your Big Ideas into an Irresistible Offer!' By reading this book you are now part of the BIG IDEA community. You would have received the link to this ebook in your email along with the ‘Ideas Into Offers’ signature map and now it's time to discover how we can turn your big idea into an irresistible offer. Let’s go through my signature system map and jump into each of the 3 core pillars and the focus areas that make this possible. We’re all busy so I’ll keep this brief. if any of this resonates with you and want to learn more, stay to the end and I will give you my free mini video series that goes into more detail. If you have any questions, write them down and I will personally answer them. For now, let me show you the first step that's going to change your life for the better, it's time to turn your big idea into a reality so you can make your impact on the world.
"Let's turn your Big Idea into an Irresistible Offer!" - Denise Mortimer
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-4I've made it even easier by creating a signature system that's made up of 3 core pillars. These are:
Preparing the Foundations Gaining Momentum, Creating Clients So, let's jump into each of the 3 core pillars and find out why they are so powerful and how they can help you Turn your Big Ideas into an Irresistible Offer. Pillar 1, PREPARING THE FOUNDATIONS has 3 focus areas, the first is 'Mindset Mastery'.
I’ll be sharing with you my 7 mindset tools to keep yourself mentally strong on your journey. I know for sure that strengthening up my mindset made all the difference when it came to growing my big idea into a 6 figure business and serving my clients the way I wanted to. There is simply nothing more powerful than your thoughts, so let’s manage them and master your mindset. You will gain the knowledge to step up as an empowered role model and authority within your chosen field of expertise. With the right tools you start making decisions from a place of empowerment that allows you to free up your time and do more of what you love doing. By building personal resilience and showing up with certainty and confidence, you’ll become unstoppable!
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Which means you will be ready to move forward to the next focus area, which I call 'Your Values, Your Brand.' This is where we work together to uncover Your Values, and these become the basis of your Brand. You are your brand, and we want your values to come through loud and clear. Most people think of colours or a logo when they talk about ‘BRAND’ but your brand is so much more than that. It’s how you show up in this world, what is important to you and how other people describe you, your offer and your business. Your values become synonymous with your brand. Think McDonalds, think Apple think Oprah. All these global brands have left an imprint on us with what they stand for. You want this to be true for you too. Your values will drive your personal vision for your offer and provide the direction you need to enable you to make the right choices for you. This is where we take all your best bits and uncover your genius to the world - it’s where you really begin to show up and shine. I’ll share with you a simple exercise that gives you clarity on your highest values. You’ll create a list -5of values that makes it easy to make decisions, create a marketing message and promote your offer. You’ll have a clearer idea of what you want people to think of when they think of YOU. So, once you gain this clarity on your values and your brand - you will be ready to move onto the next focus area.
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I call this - Crystallising your BIG Idea - because now that you have the right mindset to take on the world - and you are comfortable with knowing your values and how they apply to your businessit's time to - Crystallise your big idea. We’ll take you best big idea and bring it to life- the one that makes you feel most inspired, and moves you forward with unbounded enthusiasm! Once we’ve sorted this, you are no longer stuck thinking ‘what shall I do next’? you’ve done it Now you are free to explore your true vision! Which means you are ready to move onto Pillar 2 – GAINING MOMENTUM - is where we start to put the meat on the bones….it’s time to create a perfect marketing message and step up to claim your space as an authority.
In Pillar 2 we have another 3 focus areas, the first is 'Your ideal client Profile.' This is where we create a clear definition of your Ideal Client because this is one of the most important things you can do before you take your big idea and create your irresistible offer. Your Ideal Client Profile dictates everything you do from this point forwards. From the features and functionality of the product you’ll offer to the words you use and the emotion you invoke through your marketing this is a huge part of getting it right for your big idea to work!
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I’ve developed my own profiling tool that makes it easy to establish exactly who they are. You’ll be able to speak directly to them in clear terms that they understand and become so masterful at talking about their problem and your solution. They will connect easily with you from the words you use and the way you describe the problem you solve. Once you begin to attract those ideal clients, you’ll find that selling doesn’t even feel like selling!
ONCE YOU BEGIN TO ATTRACT THOSE IDEAL CLIENTS, YOU WILL FIND THAT SELLING DOESN’T EVEN FEEL LIKE SELLING!
It even gets easier to do your marketing and that's why in the next area we focus on is you Marketing Message. I have a formula to create a perfect marketing message, and this forms the basis of all the content that you will be putting out there and the more you get your content consumed, the higher your chances are of converting your ideal clients into paying customers Now, If you’ve never put a marketing message together before, it won't matter at all because my 10 step system makes it super easy to create a message that attracts your ideal clients. Together we’ll craft a perfect message, it’s one of the most powerful and exciting elements of your offer because now you are ready to reach out into the world. When you meet someone new or you are posting on social media, you’ll always be referring back to this marketing message. This is where you start to be seen as an authority, get more referrals and build your visibility online. And once your marketing message is done, you’ll start to establish yourself as the go-to person and start attracting more ideal clients. Which is why next, it makes perfect sense to build your authority. And that's why we end element 2 on Building Authority, Becoming the GO TO person. You will learn how to communicate valuable content on your own platforms as well showcasing your expertise across other people’s platforms. You’ll be seeking out opportunities to talk about your big idea this may be through podcasts, Interviews, live speaking events, guest blogs. All these things are ways in which we will reinforce your authority status.
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Maybe you are currently unknown in your arena, so we need to spend some time building your profile and establishing your authority. There is a 3 step process for delivering content to your audience and I’ll show you how to do it. Showing up consistently enables your audience to get accustomed to you, to follow you and build up their trust in you. Without any prior knowledge of who you are and what you can offer you are very unlikely to bring them in for your irresistible offer. People will buy from people they know and when they know you and your mark of distinction, it will become the only offer they require So It is essential that you showcase your abilities and build authority to your audience. I gained 85% of my clients by showing up on social media in 2018..
"BECOME THE GO-TO PERSON AND THE PROBLEM SOLVER. YOUR OFFER IS THE ONLY SOLUTION THEY NEED FOR THIS PROBLEM!"
Therefore, social media will play an important role in how you show up and together will develop your social media profile to support your authority status.
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I’ll take you through my 3-step authority building process where you’ll learn the three key factors of authority building...and these are:
To Educate
To Entertain To Inspire Even if you feel unsure about how to do that right now. My system makes it completely achievable for you to show up and share your knowledge in a powerful way. You’ll be building a community and cultivating positive relationships with the goal to coach and convert prospects into clients. Which means you are now ready to get clients! And in Pillar 3, it's all about CREATING CLIENTS You've held onto your Big Idea for so long, and now you’re about to embark the transition into becoming an entrepreneur with an irresistible offer! This is where the fun really begins. You’ll be able to confidently invite potential ideal clients onto calls because you know you’ve got the solution they have been searching for.
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-9In Pillar 3 we have another 3 focus areas, the first focus area is Connecting the Dots-Creating your irresistible offer. With a hungry audience who know, LOVE and trust you, now it’s time to convert your big idea into your irresistible offer. You know who your ideal client is, you know the outcome they want and it’s clear that you understand their pain. Perhaps you’ve never dissected it to the extent that we are about to dissect it- but trust me on this, it’s a powerful way to gain clarity, precision and enable you to talk with ease about how you can help. So, we connect the dots and create the road map for your ideal client’s success and your irresistible offer. Together we will sort out exactly what you’ll deliver, how you’ll deliver it and when you deliver it. Your irresistible offer will become the packaging for your big idea - and when done correctly using my signature system map, your ideal client instantly sees you as the right person for them. Having your signature system also positions you powerfully as a leader. You’ll find most highquality coaches and service-based entrepreneurs have their own signature systems.
What’s more, you’ll have your own story to support how powerful this system is and over time you’ll have client testimonials to support you as well. And well, there are fewer things more powerful than a testimonial!
“THERE ARE FEWER THINGS MORE POWERFUL THAN A TESTIMONIAL!”
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- Esther McCann -
“I met Denise at a networking event in 2018, her energy was magnetic, and I knew I wanted to work with her. I was in my first few months of business and was struggling with my message. The launchpad really helped give me clarity around crafting that message for my ideal clients. I came to understand pain points and that when we speak to everyone, we speak to no one. Denise is a wonderful teacher and provided so much support. Since completing the launchpad, I launched my own sell out course and I truly credit the program for taking my business to the next level! Thank you, Denise!”
You’ll speak about your signature system so clearly that Your clients will identify you as the person to go to for the solution they need and want. The next logical step is to create opportunities for people to work with you, so we move onto your next focus area called - Lead Generation. So, you now with your irresistible offer in place, and the next logical step is that we want your ideal client to know about it! So, we need to generate leads. An offer without anyone who wants it is pointless! There are various ways to do this, and I am going to show you organic lead generation, this means with NO paid ads - I had an offer that allowed me to build 6 figure business without paid advertising so I know it can be done. I’ll share with you the offline and online strategies that will enable you to showcase what you do and teach you how to turn people into prospects. We’ll pinpoint how you will do it, in a way that works best for you and your ideal client and begin the process of generating leads for you. It doesn’t have to be complicated at all, especially when you know how. Finding a great way to generate leads is going to help you keep clients rolling in to you, and once that happens, it makes this element of your offer much easier to manage. Which brings us to the final focus area - this is where you start Creating clients. The first-time people encounter your irresistible offer it will be like dating - you don’t get married on the first date - you go through a process of building a relationship. Once you’ve completed all the other pieces you are now ready to begin to invite them to engage with your offer.
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- 13 If you have successfully shown up day after day, you’ll have set the foundations for creating clients. You can now offer the opportunity for people to work with you. You will learn how to ask the right questions and build rapport, you’ll learn how to continue to serve even those not quite ready to buy - because they are watching you, and a ‘no’ today does not mean a no tomorrow. Everything you’ve done to this point has been working towards creating clients. And now in this section….
Our bottom line with our irresistible offer is to serve others and create a handsome profit for ourselves - right?
>You’ll know how to ‘date’ your potential client
Click on the button below to jump into your Free ‘Turning your Big Ideas into an Irresistible Offer’ Introduction course.
>You’ll know how to place your irresistible offer in a marketing message
I've created a video on each of the elements and components so you can really get to see if this is something that will help you find the solution you have been searching for.
So, let’s become profitable! This allows you to serve as you desire and to support people in having access to your solution Through my system I am going to show you how to do both serve and become profitable! I am so excited to welcome you on this journey. I’m looking forward to getting you started. Here’s what to do next…
>You’ll know how to get testimonials >You’ll know how to ‘close a sale’ >You’ll have a sales script that makes it easy to convert prospects into clients!
YES I WANT TO TURN MY BIG IDEA INTO AN IRRESISTIBLE OFFER
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I've used this success map to build my 6 figure business, become a super successful business woman, travel the world, speak on stage about my methods, write a bestselling book, become an authority on building an online business, and get featured in Forbes as a female entrepreneur to watch ! And now I would love the opportunity to be able to help guide you along the way to your success. I totally value your time. So, the videos short, bite sized chunks and easy to consume. I've got so much more to share with you if this resonates with you and you are ready to unleash your big idea into an irresistible offer! So, click the button below and let's work on Turning your Big Idea into an Irresistible Offer, Gain momentum and Create your New Clients. Thank you for your time and I look forward to talking to you soon. See you in your first video. I will also show you how to connect directly with me so I can answer any questions you may have. Click the Start Video Course button below to continue.
START VIDEO COURSE Now if you don’t have your map and playbook or free access to the video course you can click the IMAGE below this video to download it. I’ll see you there.
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Now, if you’re anything like me - you probably want to jump straight into the content and find out if this is going to work for your Big Idea. I’ve created a separate video for each of the 3 pillars and their focus areas. You will see the menus on each page - Preparing the Foundation - Gaining Momentum and Creating Clients. I've also included a link to the FREE Private Facebook Group, so make sure to join, this is a great way for us to communicate and I’m always in there offering advice or doing videos for you. Then I’ve added a button to Book a Call with me so we can go through your Big Idea and work out the best option for getting started faster and achieving amazing results. I will also be running regular live webinars, so if you have any questions while going through the series, then make sure to register and join in. I can answer your questions in the chat box. And if at any point you want to get started, I have an online membership program called - Turning your Big Ideas into an Irresistible Offer and this is where you get private access to me directly. It's a 9 week program to ensure you get off to the BEST possible start iwith your BIG IDEA! I'll be right beside you every step of the way! So I have you completely covered - and if at any time you want to talk - you can - join the Facebook group - book a call - join one of my live webinars or Enrol into my Private Membership and let's get this done together.
The membership program can be joined at any time because I run it as an ongoing live system. Which means not only do you get instant access to the course content but I help you on the live workshops as I go through each of the modules. This is a great way of making sure you get started, take action and complete each of the modules. I don't want you to do this on your own, it's important to be part of a community of business owners who all have the same focus as you.
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I will talk more about this at the end of the series in the What Next video. So, for now, watch each of the core pillar videos in order, write down your questions and let's talk when you are ready. You will be getting emails from me now, so make sure to read them, they are all designed to help you learn and take action. Together, we will get clarity and get focused so you can embrace your big idea and bring your offer to your people! Right now, all you need to do it is to know what first steps to take to build momentum towards your irresistible offer. Once you identify your first step, it will unlock the doors to clarity, opportunity and creation. Let’s turn that BIG IDEA INTO AN IRRESISTIBLE OFFER!
“TOGETHER WE WILL GET CLARITY AND GET FOCUSED SO YOU CAN EMBRACE YOUR BIG IDEA AND BRING YOUR OFFER TO YOUR PEOPLE!” - Denise Mortimer -
YES I WANT TO LEARN MORE NOW!
BE THE ONE WHO TURNS THEIR BIG IDEA INTO AN IRRISITIBLE OFFER!
www.denisemortimer.com