This guide will outline exactly what it takes to create a lead magnet that attracts new sales leads into your company, converts them into interested email subscribers, and gets them consuming all of its content, so you can generate consistent, predictable and highly qualified sales leads that can be converted into profitable sales.
Sales lead generation is always a challenge for any business, and that's why your lead magnet is such a critical business asset. It needs to be taken very seriously and it also needs to have 53 x social media posts, 14 x blogs, 25 x emails, 2 x very special webpages and even a supporting webinar - yes - that's right your lead magnet needs a webinar. More on that later.