TABLE Â OF CONTENTS 01
THE GROWTH FUNNEL JOURNEY GUIDE
02
PART 1 - FREE INTRODUCTION COURSE THE OVERVIEW
03
PART 2 - FREE INTRODUCTION COURSE ELEMENT 1
04
PART 3 - FREE INTRODUCTION COURSE ELEMENT 2
05
PART 4 - FREE INTRODUCTION COURSE ELEMENT 3
06
WHAT NOW?
07
THE DIGITAL SALES & MARKETING FUNNEL
08
BOOK YOUR AUDIT & MAPPING CALL
BEFORE WE START, I HAVE A QUESTION FOR YOU:
IS YOUR CURRENT DIGITAL MARKETING STRATEGY ATTRACTING ENOUGH NEW SALES LEADS TO YOUR COMPANY AND ARE THEY CONVERTING INTO PROFITABLE SALES?
GENERALLY, WHEN I ASK BUSINESS OWNERS THAT QUESTION...
THEY SAY NO! and that's a shame because... IT
DOESN'T
HAVE
TO
BE
THAT
WAY
We believe that your companies digital marketing strategy needs to be engaging and have a memorable product or service message. It also needs to have a compelling Customer Journey that has an underpinned quantifiable return on your marketing investment.
If your digital marketing strategy isn't as effective as it should be, then I’d like to introduce you to the 3 core elements that can help you better understand why you’re current digital marketing isn't attracting enough new sales leads, and more importantly, why it's not converting them into profitable sales‌
We implement these 3 core elements within our own digital marketing and within our clients digital marketing, to create successful sales funnels that generate more profitable sales. Within each of the 3 core elements, we’ve created a signature system that seamlessly integrates everything together with a unique set of algorithms that make up the Growth Funnel Journey.
The word ‘algorithm’ is just a fancy way of saying something has a logic-based, step-by-step procedure applied to it for solving a particular problem.
As an example, you always hear about Google changing their search algorithms.
And that's because they've created a search engine that’s built to serve people. And people are constantly changing.
Which means as our behaviors change, technology needs to evolve to keep up with our wants and needs. So, it makes perfect sense to create algorithms that can be updated on a regular basis.
This is why we have created a system that’s called The Growth Funnel Journey and it takes Digital Marketing to the next level. It uses a sophisticated set of algorithms within each of the 3 core elements - specifically focused on solving your ideal clients particular problems within their buying journey.
Which means you, get to create the best user experience possible.
The Growth Funnel Journey helps your business stand out and get noticed in today’s noisy online world. By adopting these specific algorithms, you can go above and beyond what your competitors are doing.
Unfortunately, it’s no longer enough to just follow best practices; 'You Need To Start Challenging Them' As Shawn Achor famously said, “If we study merely what is average, we will remain merely average”
As our behaviors change, technology starts to evolve, and this is why the digital marketing world is changing at such a rapid pace, it’s moving so fast that even Google and Facebook are finding it hard to keep up‌ This is why Google updates their search algorithms more than 500 times a year.
So if your current digital marketing strategy isn't attracting enough new sales leads into your business, or converting them into profitable sales, then now is the best time for you to apply these specific algorithms.
The online digital marketing world is becoming saturated with everyone doing the same things but no longer getting the positive results they expect.
In the past few years, Humanity has created and stored more information than all previous history combined. There's endless free content, endless advertising, and every business wants you to download something to capture your email address.
Unfortunately the majority of this free content and emails, are just collects digital dust in your inbox.
My name is Christian Fumic and I’m the owner of Fresnel Evergreen, which is a digital SALES and marketing agency that specialises in designing custom built Sales Funnels that are Evergreen, which means we use specific algorithms that are evolving to keep up with your ideal clients wants and needs. This is how your business can reach its full potential and start generating a consistent, predictable and highly qualified flow of new sales leads that can be converted into profitable sales.
And the only way to make sure your sales funnel keeps up with your ideal clients wants and needs is to separate it into 3 core elements, Your Digital Marketing, Your Sales Marketing and your Digital Sales and Marketing Funnel. These 3 elements each have a unique set of algorithms that help influence your sales leads buying behaviors, and make sure you can convert your sales leads, into ideal buying clients.
Today, I want to pull back the curtain and provide you with the opportunity to learn more about these 3 core elements within the Growth Funnel Journey and how they can help your business generate more highly qualified sales leads that can be converted into profitable sales.Â
And to make this totally achievable for your business, the whole system has already been prebuilt for you, so there's nothing technical for you to do, there's no software for you to learn, it’s simply waiting for us to customise it with your product or service content and your ready to launch.
By delivering specifically personalised sales focused content you will start to influence your sales leads buying behaviours and win the battle for awareness so you can stop your sales leads from finding your competitors.
Element 1 IS ABOUT YOUR DIGITAL MARKETING, FIRST WE RUN AN AUDIT OF YOUR CURRENT DIGITAL MARKETING STRATEGY. SO IF YOU’RE ALREADY FOLLOWING BEST PRACTICED, THEN THAT’S GREAT AND WE DON’T WISH TO INTERFERE WITH THAT.
Instead we simply want to integrate the Growth Funnel Journey into what you’re already doing so it compliments your current digital marketing strategy. And if you don't have a strong digital marketing strategy running at the moment, then that’s fine too, it just means we start with the Growth Funnel Journey and get you launched within an acceptable time frame.
Then we create the structure of your customer journey. And we map out the framework of your Lead Magnet, which can be a free eBook guide or a magazine that attracts your sales leads to your site and converts them from casual visitors to interested new email subscribers. Once they enter into your sales funnel they start to become a qualified sales lead.
We name this a Trojan Horse Lead Magnet because we conceal an immense amount of value hidden within it, so it becomes a valuable resource that connects your product or service to the solution they need. After all, there’s no second chance to make a first impression.
Next we map your Evergreen Lead Magnet Framework that is highly accountable, data-driven and focused on the main emotional selling triggers that help influence your sales leads buying behaviors.
We named this Evergreen because it delivers specific and relevant content on an ongoing basis that's centered around the solution they are searching for and the end desired result they need. The Growth Funnel Journey helps your sales leads get from Point A (‘I have a need’) to a justified purchasing decision Point B (‘This is the solution that will resolve my need’).
Every part of your sales funnel is designed to influence the key emotional selling triggers that make up your ideal clients buying journey. Almost 80% of your sales leads buying journey is completed before they even reach out to purchase something. And this is why evergreen lead magnet framework uses our specific algorithms so it can adjusts to your sales leads wants and needs, and can cope with the changing consumer practices.
The closer you get to describing your ideal clients pain state, the more likely they are to automatically and unconsciously credit you with being able to provide the solution they’re searching for. Your content helps build trust, and proves you are an authority within your chosen field of expertise which ultimately helps you develop longer term business relationships.
The more you can get your sales leads to consume your content, the greater your chances are of generating a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.
Element 2 WE START WRITING THE CONTENT THAT WILL SKYROCKET YOUR SALES MARKETING. YOUR CONTENT SUPPORTS YOUR ENTIRE SALES FUNNEL, IT WILL BE WHAT ATTRACT YOUR SALES LEADS INTO YOUR SALES FUNNEL, IT WILL QUALIFY YOUR SALES LEADS, AND IT WILL CONVERT YOUR SALES LEADS INTO PROFITABLE SALES, SO YOU CAN’T GET THIS PART WRONG.
When you’re in front of the right customer, you know that your product or service is exactly what they need to solve their wants and needs. So we take what’s already working and repurpose it throughout your entire sales funnel framework.
That’s why we have made it very fast and easy for you, all we need to do is interview you with questions that are based on your product or service - allowing us to create meaningful content for your marketing and your sales funnel. We simply record your answers to highlight the key emotional selling triggers that make up your sales leads buying journey.
The first set of questions help us to structure your content into sections and topics. We focus on the foundation of your product or service, the core components that make up your unique solution, and the overall solution that creates the end desired results that your sales leads are searching for.
Then we more onto the second questionnaire, that focuses on the emotional selling triggers to help influence your sales leads buying behaviours. We we call this your WHY messaging.
By knowing what your sales leads emotional triggers are and positioning them within a custom built sales funnel structure, you can deliver the right message, at the right time, to the right person, and solve the right problem, which makes it very clear that your product or service is going to be the only solution they need.
We then combine your answers together to generate 174 x social media posts, 6 x email campaigns that contain 102 x emails, 42 x blog posts, your Trojan Horse Lead Magnet, your Evergreen Lead Magnet Customer Journey and 37 x unique sales funnel web pages.
When we create your social media posts and blog posts, we use your keywords in the headings and in the content, that way you start attracting organic traffic as your sales leads are searching for their solutions. We also connect them together with a series of call to action links. These links make it easier for your sales leads to find your Lead Magnet or related blogs.
And within your automated email campaigns, we use more call to action links to encourage your sales leads to consume your content on a regular basis, that way, they can continue to be influenced by your emotional selling triggers. We call this a digital spiders web because all of your content is connected together.
Which means your content starts to show up more as your sales leads are doing their research.Which ultimately helps you to establish your business as an authority within your chosen field of expertise. Making it much easier to sell your products or services, when your sales leads are ready to purchase.
Element 3 WHICH IS WHERE WE COMPLETE THE CUSTOMISATION OF YOUR SALES FUNNEL AND LAUNCH. THIS IS WHERE YOU START TO AUTOMATE THE CONVERSION OF YOUR COLD SALES LEADS INTO WARM SALES LEADS AND THEN YOUR WARM SALES LEADS INTO INTO IDEAL BUYING CLIENTS.
This is why it's so important to understand, that a sales funnel can't be bought off the shelf. It needs to be customised to your business and it needs to be customised to your sales leads buying journey. That's because sales funnels are incredibly complex, and that's why we take them very seriously. We have purposely built a system of algorithms to avoid making mistakes.
We have even separated the actual sales funnel into 3 logical steps, your Information, your Transformation and your Conversation. We then apply a unique set of conversion focal points to each of the steps, making sure you can convert your sales leads into your ideal buying clients.
Step 1 is all about focusing on your Information and within its algorithm we have applied 12 unique conversion focal points that measure your sales leads journey as they enter into your sales funnel.
Step 2 focuses on transforming your sales leads into profitable sales and within it's algorithm we have applied 8 unique conversion focal points that help us to convert your sales leads into ideal buying clients as they move through your sales funnel.
Step 3 your sales funnel needs to be an environment of dialogue, not monologue, so now is the perfect time to begin adding more conversations with your sales leads and your ideal clients.
And when I say conversations, I’m talking about giving your sales leads and ideal clients more of your personal time, experience and knowledge. This can be achieved by offering more webinars or seminars that can fast track their end desired results.And to make this easily achievable, step 3 has 8 unique conversion focal points.
These conversion focal points, allow you to easily measure and monitor your entire sales funnel structure. Which means, if there are any blockages, you can quickly make the necessary changes before it starts affecting your sales. So you have a system with 28 conversion focal points that make sure you’re converting your sales leads into profitable sales.
To sum this up, when you combine element 1, your digital marketing with element 2, your sales marketing, you achieve automated GROWTH as you convert your cold sales leads into warm sales leads, and when you combine element 2, your sales marketing with element 3, your digital sales and marketing funnel, you achieve a sales FUNNEL that converts your warm sales leads into ideal buying clients. And when you combine element 3, your digital sales and marketing funnel with element 1, your new growth funnel journey digital marketing strategy, you leverage a 1 to many marketing framework model that highlights all of the key emotional selling triggers that make up your ideal clients buying JOURNEY.
AND THIS IS HOW YOUR BUSINESS IS GOING TO Generate a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.
WHICH IS WHAT IT'S ALL ABOUT‌ Attracting more sales leads into your company, increasing your conversion rates, and getting your digital marketing strategy back to generating more profitable sales.
And the reason why we do this, unlike other digital marketing agencies, is because we want your business to benefit from the highest conversion percentages possible, so you gain the highest return on your marketing budget spend.
I believe in this so much that I’ve personally created a series of short videos that will help explain HOW it all works and more importantly HOW you can start implementing these 3 core elements into your own business.
SO YOU CAN FINALLY:
CREATE, IMPLEMENT, OPTIMISE AND AUTOMATE THE MOST CRITICAL COMPONENT OF YOUR BUSINESS
and that is... GENERATING
LEADS
THAT
CONVERTED
PROFITABLE
NEW
CAN
SALES
BE
INTO
SALES!
AND THIS IS WHY YOU NEED A SALES FUNNEL. You need a sales funnel that gets your sales leads taking specific, measurable actions that ultimately moves them towards purchasing your product or services.
YOU NEED A SALES FUNNEL THAT Grabs their attention, and helps you stand out from all the noise that's out there.
YOU NEED A SALES FUNNEL THAT Generates more sales from less traffic.
AND YOU NEED A SYSTEM THAT Uses ‘conversion focal points’ within its algorithms to help you effectively increase your profits from every Sales Lead who enters into your sales funnel and consumes your content.
AND THAT'S WHY We do this on your behalf, without putting your business at risk, and without wasting your time and money.
So, I encourage you to click the button and continue your learning experience by watching the video series I’ve created for you.
LEARN MORE
I’ve called it a free introduction course and even if you don't end up working with us, you will still walk away with some new techniques that can be applied to your business.
LEARN MORE
This course simply provides you with an overview of the 3 core elements which will help you decide if you want us to apply them into your marketing strategy and help you generate highly qualified sales leads that can be converted into profitable sales. Thank you for your time and I look forward to connecting with inside the course...