G R E T A T H U N B E R G

“You say you love your children above all else – and yet you are stealing their future in front of their very eyes,” (Reichert & Farber, 2019).

Furthering my research and development and how I can portray/tell the story through the social media campaign, I thought I would research Greta Thunberg, paying particular attention to how she captures her audiences attention as I feel that this would be beneficial for informing how I can connect with my audience.

Greta doesn’t play any oratory games. Her words are simple and to the point. Her words cut to the core of her emotion. “How dare you?” she says of leaders who pin their hopes to the future generations. She begs them to understand the severity of the situation, refusing to believe they are choosing not to act. “That would make you evil. And I will not believe that.” (Serlin, 2019).

She grabbed the media’s attention by speaking boldly in support of her cause and protesting against what she sees as irresponsible actions that are hurting the environment that her generation will be left with, long after those in leadership today are gone. (Krausz, 2022).

For connecting with her audience, Greta uses the right media channels, one of which is Instagram which I believe is the most engaging for capturing the audiences attention. An integral part of a good organic social strategy is to know who your target market is and what platforms they are using. For Greta, this meant reaching her peers on platforms they frequently use. (Myhr, 2021).