F M P P R O P O S A L

In summary, from researching the made to order approach, I have reached the conclusion that the best way for me to truly be inclusive with my FMP is to follow this approach with my own version being #sourcedforyoursize.

My intention with the social media campaign is to create a safe space in which consumers can feel accepted for however they look. With no labels, I am able to make my target consumer feel valued in a market where plus size is not valued.

Part of the reason why buying second hand is not solving the industrys waste problem is because plus size consumers who want to be sustainable and shop second hand are unfortunately having to resort to fast fashion where they can find something in their size. As I have mentioned previously that sourcing vintage clothes in larger sizes is difficult, I do however think that a lot of vintage resellers aren’t making the conscious effort to try and source clothes in larger sizes. Although vintage clothes were made for smaller individuals back then, larger sized clothing does exist and is out there for resellers to source.

For the final FMP photoshoot, I want the clothes I source for the shoot to be the kind of clothes that most people would say, belong on smaller individuals, such as mini skirts. By having a mini skirt modelled on a plus size model, my hope is to change perceptions and make people believe that they belong on every body size and shape.