B R A N D I N F L U E N C E

For my FMP, I want to take forwards this idea that clothes fit the way they fit on each individual body. A size is just a number and nothing more, one thing I have learnt from buying second hand vintage is that despite being labelled a size due to your body size and shape, it doesn’t really hold any significance. For example, A size 10 in jeans would be more like a size 6 in vintage jeans. Size labels are pointless and cause more problems. They make the consumer believe they have put on weight, but realistically, it’s just simply that the clothes are tiny in size and don’t truly represent the size that’s labelled.

Size labels add to the stress and guilt of shopping. Mindsets need to be shifted, and the industry needs to abandon size labels. I have come to the point where I don’t label myself as a size as I fit into different sizes depending on various factors such as the design of the clothes, what type of clothing it is, the material, and what brand I am buying from.

With my FMP, following the #sourcedforyoursize concept, there won’t be any labels such as ‘plus size’ or ‘size small’. The clothes I source will instead be sourced in accordance to the models size. Similar to ‘designed to fit’, the clothes I source will be ‘sourced to fit’.