E B A Y C A S E S T U D Y

eBay serves as a resale platoform to connect buyers and sellers together through auction style listings of second hand clothes, electrical goods, home furniture etc.

Ebay was the first platform to take off in the resale market, and although resale platforms such as Vinted and Depop have taken over in popularity, Ebay will always hold its position and will always be known as the original pre-loved platform. Ebay is not just a third party app that connects buyers and sellers together, it has been the platform to change misconceptions surrounding buying pre-loved. A recent partnership with Love Island has been a big move for reaching a larger audience and encouraging audience memebers of the show to buy second hand, in fact there is a section on the Ebay app dedicated to ‘shop the islanders looks’. Where as previously there had been a lot of misconceptions surrounding buying second hand as it was classed as ‘dirty’ or was looked down upon as it would be something that only poorer people would do. In this case, Ebay have shifted mindsets and have made consumers realise the benefits of shopping second hand outweigh the false stigmas that came with it.