IRELAND’S ONLY SALON STYLIST MAGAZINE
ISSUE 12 | Volume 3 Winter €9.50
DRUM ROLL... MEET ThE fRINGE AwARD wINNERS!
joey scandizzo the wonder down under
To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
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Contents 9 Shop talk New launches and top trends
11 Tool talk Dylan Bradshaw reveals why he chooses the Dyson Supersonic™ hair dryer
13 Social scene Out and about at brand launches and award dinners
16 Fringe Magazine Awards 2019
Meet this year’s fantastic winners
21 Insta Icon Olivier Schawalder shares his stellar work
23 Classic Chanel Go behind the scenes of Karl Lagerfeld’s design process
28 Celebrity status
33 In the chair Karl Dawson on community spirit
34 Work it Our expert guide to finance, recruitment and social media
43 Lightbulb moment
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SACO co-founder Richard Ashforth on his career learnings
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Joey Scandizzo has styled everyone from Anna Wintour to Elle Macpherson
44 Blown away An Aussie blow dry bar that is pastel perfection
48 The final cut Anne Veck on the importance of being green
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Editor’s Letter
IRELAND’S ONLY SALON STYLIST MAGAZINE
ISSUE 12 | C\YbZR DV[aR_ â‚Ź& "
DRUM ROLL... MEET ThE fRINGE AwARD wINNERS!
joey scandizzo the wonder down under
EDITOR Tara Corristine
Kieran Walsh Will McCreevey ART DIREcTOR
Susan Conley cONTRIBuTORS
Engage Content Cpl Microfinance Ireland
But the big news this issue is, of course, the Fringe Magazine Award Winners. Meet Ireland’s brightest and best on page 16. Huge thanks to our expert panel of judges, among them Shay Dempsey, Amanda Kavanagh and Kirstie McDermott. Joey Scandizzo is one of Australia’s most celebrated hair stylists and he was in Ireland recently to launch his haircare range, ELEVEN Australia. We caught up with him to find out his thoughts on the Irish industry and working with Anna Wintour. Read the full interview on page 28. On page 11, we get the inside track on the creative process from Dylan Bradshaw who chooses the Dyson Supersonic™ hair dryer, while on page 23, we peer inside the mind of fashion genius Karl Lagerfeld. Melbourne’s The BLOW is a masterclass in pink and we speak to founder Phoebe Simmonds and interior designer Lauren Foy about their fierce feminine aesthetic on page 44. And Fringe Magazine is the gift that keeps on giving: this issue, we bring you expert advice across a range of topics, from finding funding to crafting a social media strategy. Turn to page 34, it’s sure to provide some thought-provoking reading over the holidays. Wishing you a busy season and a restful new year, from all of us at Fringe Magazine.
FRINGE MAGAZINE
PuBLIShERS
It’s the most wonderful time of the year! The festive period is almost upon us, and if you find a spare moment, relax with a cuppa and our mix of interviews, profiles, interiors and expert advice.
@fringemagazine.ie @fringemag_ie @fringemagazine_ie
www.fringemagazine.ie
For advertising queries, please email Tara@fringehq.com or call 021 234 0142
ps
Check us out on social media for news, reviews and competitions. Got a question, suggestion or would like to see a topic covered? Drop me a line at Tara@FringeHQ.com
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CONTACT US
BECOME A
Ph: 056 883 3808 Mob: 086 699 5003 E: info@irishhairfed.com www.irishhairfed.com DOWNLOAD OUR APP
MEMBER WE ARE STRONGER TOGETHER
REPRESENTING THE IRISH HAIRDRESSING INDUSTRY - S I N CE 1 9 7 4 -
WHO ARE WE?
1. YOUR VOICE
The Executive Committee is made up of Salon owners and respected Educators in our industry. The IHF is a voluntary organisation.
We are the leading representative of hair salons in Ireland. We give you a voice at local and national level with government.
WHAT DO WE DO?
2. EDUCATE We run an affordable Education programme for EVERYONE even non members, (members get a discount).
1. Your VOICE & REPRESENTATIVE to government 2. Educate 3. Competitions 4. Support 5. Networking - being in business can be a lonely place but when you are involved with the IHF you always have someone to call and by attending our events you get to meet with like minded salons and owners who can offer endless support.
3. COMPETITIONS We support Team Ireland at European & International level. STAR TEAM / GENTS STAR TEAM is an initiative for apprentice hairdressers and barbers in the industry. CHAMPIONSHIPS The IHF hosts the IHF National Hairdressing Championships with the much sought after titles of: • Hairdresser of the Year • Barber of the Year • Trainee Hairdresser of the Year 4. SUPPORT The IHF Supports salons and owners on an ongoing basis with updates including Employment law, trainee and stylist guidelines. 5. NETWORKING The IHF is a community.
Shop Talk
textureTENSION
As part of its Essential Looks: Creating Tomorrow’s Colour Today collection SchwaRzkopF pRoFESSIoNal has partnered with Creative Experimentalists, X-presion to create a new colour technique that delivers a shimmering illusion of volume or texture within the hair. The team used IGORA ROYAL colour to create shimmering contrasts of rich golds and browns that catch the light, creating movement that feels like rain. @schwarzkopfprouk
dId yoU kNow… It’s not just department stores and grocery aisles: the silly season has hit salons too, according to data gathered by phoRESt SaloN SoFtwaRE. By the first week of November, appointment bookings are double the average number of weekly bookings, rising to triple as the end of November approaches. Ronan Perceval, CEO of Phorest Salon Software, said “If you want to be the first to secure those Christmas party bookings, you should certainly be sending out your Christmas marketing and promoting your open bookings before December hits.”
FRINGE MAGAZINE
GREG koStER
EdItoR’S NotE Last issue we shared the Irish winners of the John Paul Mitchell Systems coloR oUtSIdE thE lINES competition...and printed the inbetween stage rather than the final look, pictured. Huge apologies to Sarah thomas and taylor kelleher of Goldirocks in Cork.
lIGht It Up Trevor Sorbie Artistic Team collection, ‘On/Off’ hERmaNS haIR SaloN celebrated a pretty
impressive number recently, welcoming its five millionth customer. The salon was first established by Herman Koster in 1971 and has been on Grafton Street for almost 50 years. Hermans has added Knights on the Green to its brand which includes the prestigious Knights School of Barbering educating hundreds of students from across the globe. hermans.ie
explores the use of extreme lighting setups: darker tones, playing with an almost black background and styling, and ‘light on light’ effect, creating contrasting silhouettes. Picture credit:Tom Connell/ Ben Bradley @trevorsorbie
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Shop Talk
A multi-award winning stylist, DylaN BRaDshaw has over 50 awards to his credit, including the International L’Oréal Professionnel Style & Colour Trophy Award.
“I’m in a lucky place in my career that when a new product comes to market, people ask to work with us and I’ve been approached many times over the years. Dyson got in touch over three years ago and asked me to test the Dyson Supersonic™ hair dryer. I’ve been to other dryer factories and there isn’t a lot of engineering or
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working from his 10,000 square foot salon and academy in Dublin he is regularly requested for fashion shows and industry advertisements, and his work has graced the pages of Vogue, Harper’s Bazaar, Marie Claire and Rolling Stone magazine. A Dyson Brand Ambassador since 2016, he tells us why he always has the Dyson Supersonic™ hair dryer on hand.
innovation happening, they are regurgitating the same design for the last 30 or 40 years. I began working with the Dyson Supersonic™ and fell in love with it. It was so different, they just completely turned the dryer on its head. The more I learned about James Dyson and his ethos, what the company stands for, their professionalism and their product standards, the more I wanted to work with the brand. We often don’t give a lot of thought to the tools we use in hairdressing: someone handed them to us when we were training and we’ve used them since. The Dyson Supersonic™ hair dryer made me think differently. I’m a real design fanatic, and for me, a product has to be practical as well as look beautiful. The filter system is a gamechanger, I clean mine every two to three days. I really like the new attachments: there’s a wide tooth comb that you can dry through, the re-engineered styling concentrator is great for smoothing, and the gentle air dryer attachment is really interesting: it’s a ring that uses the Coanda effect to create a swirl and gives root lift and body. Nobody talks about extreme heat damage in our industry and if my clients have spent money having their hair coloured with me, I want colour to last and hair to look healthy and shiny, not singed or dried out. Dyson Supersonic™ hair dryer is driven from a condition point of view and I can do a great blowdry just as quickly with the temperature never going over 150 degrees. I can put the Dyson Supersonic™ on full heat, knowing that it is still taking care of the hair. I encourage the professionals to take three weeks with it and you’ll be converted for life.” ✂ dyson.ie
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@ELEVENAUSTRALIAIRELAND
@ELEVENAUSTRALIAIRELAND
ELEVENAUSTRALIA.IE
To e nqui re a bout s t oc k i ng E l even Au stralia in yo ur Salo n call th e friendly team at Na t i ona l Bea ut y Di s t ri but i on on (021) 234 0142 o r email info @natio nalbeauty.ie www.n atio n albeau ty.ie
Eleven Australia Irish Launch
Brand founders Joey Scandizzo and Andrew O’Toole
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Hair professionals turned out to meet the founders of the Aussie product range.
eleven australia celebrated their official arrival on the Irish scene at a launch in Smock Alley Theatre last month. The founders of the brand, four-time Australian Hairdresser of the Year, Joey Scandizzo and Australian Photographer of the Year, Andrew O’Toole, spoke with Image magazine’s Melanie Morris about their partnership, celebrity clients – among them, Elle Macpherson – and their passion for products. Guests from the salon world enjoyed demos followed by chats with the pair, drinks, nibbles and an Eleven Australia goodie bag. ✂
Niamh O’Regan and Laura Gibbons
Michelle Grimes, Sia Sharkey and Leonard Daly
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021 - 23401042
Great Lengths Awards 1
2
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GREat LENGths IRELaND awaRDs
winners revealed: the crème de la crème of Irish extensionists are crowned. 4
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1>> Longer Length Karen Nolan from K. Hair, Co. Carlow 2>> Captivating Colour Lynn Knox from Streetlife Hair, Co. Kilkenny 3>> Enviable Volume Laura Francis from Hession Hairdressing, Co. Dublin 4>> Creative Innovation Laura O’Mahony from Biba Hair, Co. Cork 5>> Bridal Creation Linda Thornton from Lynda T Hairdressing, Co. Dublin 6>> Best Newcomer Aisling Dardis from The Hair Room, Co. Dublin 7>> Great Lengths trophy: Extension Excellence Emma Leung from Kelly Leung Hair Design, Malahide, Co Dublin
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thE wINNERs aRE...
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lenda gilson hosted the third Great Lengths Awards at The Morrison Hotel in Dublin last September with finalists from all over the country eager to hear the winners announced. Fringe Magazine Editor, Tara Corristine, was among the judges and Joscelin McCourt, CEO Great Lengths Ireland, said she continues to be impressed at the standard in Ireland. “There are so many talented stylists here and we love having the chance to reward them. Past entries and winners have blown us away and this year was no exception.” All winners received a trophy and a trip to the Great Lengths production factory in Rome in 2020. ✂
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The
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Winners
2019
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FMAs 2019 ur industry is such a tough business, and no matter what type of hairdresser you are, you have to be commended for your work. Do we need competitions? Do we need awards? Absolutely, without a shadow of a doubt.” Words of wisdom from our esteemed judge, International Artistic Director of Sebastian Professional and multi-award winning superstar, Shay Dempsey. We would like to express our thanks to Shay, Kirstie McDermott and Amanda Kavanagh for joining our judging panel who had the difficult task of selecting this year’s winners from the wealth of outstanding talent in the Irish hair industry. Please meet the Fringe Magazine awards 2019 winners. #FringeAwards2019
Industry Influencer n Paul DavEy
“A leader is someone who is fearless and Paul is fearless, he’s willing to pursue his love and his passion. Not only is he a great hairdresser, he has built fantastic salons and introduced online education for the masses through Hairdressing Live and it’s gone global. The guy is amazing. It’s phenomenal and he’s only going from strength to strength. He has stepped out of his comfort zone, he took a massive chance and it’s been a success he deserves.” FRINGE MAGAZINE
Best use of socIal MedIa
n SaRah lyoNS haIR aND BEauty
“While it’s clear that across the sector Instagram is now king for driving engagement, Facebook is still a really valuable marketing tool for all that it can offer in terms of audience building and lead generation, and perish the salon that isn’t making the most of it. As a result, the salon to win the Best Use of Social media is Sarah Lyons Hair and Beauty. Strong on both Instagram and Facebook, Sarah Lyons brings the personal to her brand as well as her expertise, building and showcasing a portfolio of work on both platforms. Her engaging use of Instagram stories, addition of excellent highlights for all aspects of her business and use of the grid for hair and nail looks works well. On Facebook, regular updates and a 5/5 review score engage and add customer confidence.”
Best retaIl In salon
n Black aMBER GoREy
Stocking a wide range of products throughout the salon floor, Black Amber in Gorey caters for every client’s needs, from treatment and tools to gifts and vouchers. Brands available include Kérastase, Goldwell, KEVIN.MURPHY, Redken and Hot Tools.
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grand salon of the Year n HEssIoN
HaIRdREssING, dRumcoNdRa
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“They are part of Irish hair history. But what is really commendable is that the next generation have created something even newer and fresher and are constantly evolving. Their social media is good, they are connected to their clients, they are opening new salons. To be in the business for this long and to evolve and bring on a new team, they have to be commended.�
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FMAs 2019 one to WatcH
Green Hero
Eager to upskill, Aine Carty of Rossano’s has trained in Dublin, London, Barcelona and across the US. She has completed the Master Colour and Cutting programmes with Redken and is a Redken Brand Ambassador for Ireland. We see big things in her future!
“It is the strategic approach taken by Romina Daniel Hair and Beauty that earned them the title of Green Hero. The salon owners and staff set out to educate themselves about their impact on the environment and how they could minimise it. Changes were made at almost every level, from water conservation through Eco Heads, biodegradable towels and staff dishwashers, through to reusable gloves and recyclable hair foil. Clients were front of mind in all changes, with a chilled filtration water system installed, eliminating the need for bottled water, and a move to an environmentally conscious haircare brand. The salon’s staff are fully invested too, suggesting additional policies such as working with a local retailer to turn plastic wrapping into an ‘ecobrick’, building blocks made from plastic waste. It is this ‘whole-of-house’ approach that makes Romina Daniel Hair and Beauty the clear winner.”
n aINE CaRty
Male GrooMInG salon of tHe Year n tHE DuBlIN BaRBER
They pride themselves on being a modern contemporary barbershop with a ‘quality over quantity’ approach, so it is no surprise The Dublin Barber came out on top this year. Located in Dublin city centre, they combine their classic barbering knowledge with contemporary gents hairdressing to create bespoke tailored cuts for their clients.
n RomINa DaNIEl HaIR aND BEauty
n CHEvEux HaIR SaloN,
tullamoRE “Contemporary salon design should be practical, comfortable and chic and Cheveux Hair Salon manages to tick all boxes with a sophisticated use of cool neutrals and modern black. The palette is warmed throughout with metallic accents in planters, side tables and wallpapers, and a connection to the garden is threaded through with indoor greenery. Mix in statement lighting and directional washpoints, and you’ve a one-of-kind space where customers can truly relax and feel special.” ✂
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Best salon InterIor
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To stock Framar in your salon please contact the National Beauty Team info@nationalbeauty.ie | www.nationalbeauty.ie | 021 -234 0142
Instastyle “I really love this image I did with photographer Brigitte Niedermair for Beauty Papers, the picture says it all about my work, delicate and simple.”
OlIvIER SchawaldER has tended to tresses at such
illustrious shows as Armani, Gucci, Givenchy and Zac Posen, and his editorial work has appeared in Vogue, Harper’s Bazaar, Elle and Marie Claire. FRINGE MAGAZINE
ocial media has been very useful for myself, it’s a very efficient platform to have the world looking at what you do! I try not to overpost because I don’t want to bore people! I try to use it wisely, I post when I feel the picture deserves it. My two favourite accounts are @thehairhistorian and @robertlobetta. The first is amazing for inspiration because it’s mostly about hair through old paintings, and the second is probably the hairdresser who has inspired me the most since I was a child. ✂ @olivierschawalder
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To find out what MarulaOil can do for your Salon call the friendly team at National Beauty Distribution on (021) 234 0142. For more information email - sales@nationalbeauty.ie www.nationalbeauty.ie
Book Extract
icon FRINGE MAGAZINE
hanel: The Making of a Collection traces the design process of the world-renowned fashion house, revealing how a collection is created. Moving from the studio to the fashion show, fashion writer Laetitia CĂŠnac was granted unprecedented access to a world that is usually carefully guarded from the public eye.
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hundreds
of beautifully rendered fashion illustrations from acclaimed artist Jean-PhiliPPe delhomme bring Karl lagerfeld’s aPProach to design to life.
Book Extract
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OVERLEAF: From Karl Lagerfeld’s sketch to the finished prototype; ABOVE: Accessorization, the day before the show, is key. Karl Lagerfeld has turned it into a ritual, inviting friends and journalists to observe; TOP RIGHT: The beach at the Grand Palais for the Ready‑to‑Wear Spring‑Summer 2019 runway show on October 2, 2018. Virginie Viard (Studio Director) loved the idea of the models walking with shoes in hand, “so very Chanel”; RIGHT: Karl Lagerfeld.
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Book Extract
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ExtRact takEN FRom chaNEl: thE makING oF a collEctIoN by laEtItIa cENac. avaIlablE Now (abRams, �31) © JEaN-PhIlIPPE DElhommE
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To stock Hot Tools in your salon contact the National Beauty Team info@nationalbeauty.ie | 021 234 0142 | www.nationalbeauty.ie
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FRINGE MAGAZINE
Cover Star We caught up with Australian stylist to the stars JoEY ScANdIzzo during his recent visit to Ireland to launch his haircare range, ELEVEN Australia.
bloke
oey Scandizzo is one of Australia’s most-awarded stylists with the AHFA Australian Hairdresser of the Year (twice), Hair Expo Australian Hairdresser of the Year (twice), AHFA Mens Hairdresser of the Year and AHFA Australian Masters Award to his credit. He is also the co-founder of haircare range, ELEVEN Australia, and we caught up with him at the brand’s recent Irish launch.
You were in Ireland recently to launch ELEVEN Australia, what’s your take on the Irish hair
How is the brand going? ELEVEN Australia is
this level of success? I think you go in confident
and you get to a point where you know you are onto something but you never really know until you jump in and see what happens. Like I said, it has been an incredible experience so far and we still have a long way to go. It might appear like it has happened quickly but it has taken a lot of hard work and dedication from our entire team and we are lucky to be surrounded by people who care as much as we do and that push themselves and us every day to be better and keep producing things we can all be proud of. It is an incredible feeling to see how well it has all been received and excited people are about the brand.
going so well! We are so overwhelmed and humbled by the growth so far, in saying that though – it’s been a lot of hard work but it is exciting to see it all come to life and to be in a position now where we get to travel the world, it really is a dream come true. If you had told me a couple of years ago that one day we would be doing an event in Dublin to loads of like-minded hairdressers and media talking about our brand, I wouldn’t have believed you – but here we are! It’s incredible! We have a lot of exciting
You have expanded hugely; did you expect
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industry? We got to chat to a lot of hairdressers on the night of our event, it was amazing to hear how passionate they are about the industry and how much they love what they do! It was inspiring to hear and also see how switched on they were to current trends and how much they have gravitated towards ELEVEN Australia. It felt like the approach to the salon business was very similar to us in Australia and I also had some great conversations with people about the future of the industry. We realised we all face the same challenges like finding committed staff and keeping the next generation inspired. It was amazing to be in Dublin and meet so many talented and creative thinkers that love what they do.
new products in the pipeline. We are about to bring out a Repair Shampoo and Conditioner which is going to an absolute winner. It is cutting edge technology that rebuilds the structure of hair, has a heat protectant in it and adds incredible volume and shine. We have a Dry Texture Spray and a new version of our shine spray coming out soon as well – we have been working hard on making sure we fill any gaps we have in the range and not to just release a product for product’s sake, it has to be something our hairdressing friends and consumers have asked for, so it is exciting to be able to share that with everyone.
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CLOCKWISE from below: Joey and Ruby Rose; putting the finishing touches on Elle Macpherson; with Anna Wintour; with ELEVEN Australia co-founder Andrew O’Toole
What are the unexpected learnings from going into product development? For me, it
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is how fast things change and how the process can change from one product to the other. One product might take three months to get to market and another one could take 18 months. You just don’t know, as different things need to be tweaked and workshopped, or technology changes and we need to adapt. It is so important to us to stay on top of the latest innovations and ingredients as we want to make sure we produce the best products we can. We won’t put a product to market unless it has gone through rigorous testing and we are happy to put our name to it. Sometimes that happens quickly and sometimes there is a lot of back and forth but we never falter, near enough just isn’t good enough.
Cover Star working with artists, celebrities and models and I am always going to love that but I have to say, I love sitting with a distributor and hearing about their business and coming up with ideas together to grow the brand from strength to strength. If you could style anyone, who would it be and why? That’s a tough question as there are
loads of people I would love to work with but maybe Lady Gaga. She is so experimental and adventurous with her style, it would be an incredible experience to collaborate with her. What was your most memorable work What was the most formative moment in your career and why? I would say winning
Australian Hairdresser of the Year for the first time. It really was the stepping stone I needed to establish my own brand and start my own salon and set a benchmark for myself. It gave me the confidence and belief in myself I needed at that time to steer me in the right direction. Plus, it was voted by peers in the industry that I looked up to and admired so much, it was an incredible feeling I will never forget. Is there someone you would love to work with? I would love to work with Angelo
Are you entering any competitions in the near future? No, not at the moment – my focus
What’s your favourite collaboration to date?
I would have to say launching ELEVEN Australia and having the opportunity to collaborate with distributors across the world to help grow the brand is incredible. I have had a lot of amazing experiences
and family? This is definitely the hardest part! I am lucky that my wife Jane and I have amazing support from our families and the people we work with. And Jane really is incredible, she is capable of so much, she is such a beautiful mum to our three sons and a great support for me. For me to find balance I need to go on my run every day. While everyone in the house is asleep, I like to get up and run for an hour to clear my hetad. It is my way to meditate and make sense of the everyday busy-ness. I use this time to plan my day and how I am going to attack it – the projects I need to complete and what I need to achieve by the end of the day – both in business and for the family as well. Whenever we can we escape the city and go to the beach in summer or the snow in winter, my favourite thing in life is being in the outdoors with my family and spending quality time together. ✂ elevenaustralia.ie
is definitely on the team and mentoring them to get involved in the competitions and awards. We will always enter the salon team awards as that is a great way to bring the team together to work on a project and a great stepping stone for those that haven’t been a part of the award process before. I feel it is about the next generation now and helping them to achieve their goals.
How do you balance the salon, the business
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Seminara! He is an absolute legend of a person and hairdresser! He is such an innovator and creative thinker, I would love to see his processes and watch him work. To collaborate with him would be a dream come true, to spend a day in his head and see what makes him tick would be incredible.
project and why? I would say getting booked on an eight-day job to work with Anna Wintour when she was in Australia for the Australian Open tennis tournament. She is such an icon and it was such a pleasure looking after her, getting to do her hair twice a day and then to watch tennis and talk tennis non-stop was amazing! She was so lovely and warm and welcoming, I will never forget it. I am lucky, I haven’t had any really bad experiences in my career. I’m not saying I have loved every one of them as there have been some tough days and tough situations with particular people, but nothing I haven’t learnt from that makes the next one easier and better. I like to have fun and I feel you get the best out of people when you are relaxed and having a good time and enjoying what you do.
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In The Chair The winner of the L’Oréal Colour Trophy Star Award 2019, kARl dAwSoN is ambitious and eager to learn. Enlightenment I didn’t originally see myself
getting into hairdressing, in fact as far back as I can remember I wanted to be a dancer: I loved music and choreography and I felt like dance was my happy place. As a child, my mam would drag me along to the salon, kicking and screaming but as time went on I began to understand what a visit to the salon did for her: It helped her to feel heard, to feel she was a part of the community and was supported, it helped her to feel valuable and well presented, ready to face the world. I could see, even then, that hairdressing was so much more than hair. It was love, art, creativity, commitment, hard graft and all in the pursuit, not just of beauty, but wellbeing. Always on The most exciting
and Katrina Kelly for being so in love with education that they have chosen to work with each other and spread their knowledge and passion and skill. I think that’s really wonderful that they’re using their influence to inspire everyone. Identity crisis I would love to see the identity of hairdressing changed: sometimes I feel like it carries a negative perception, as if it’s all work and that we are no more than hard labourers. The art, wisdom, opportunity and abundance that can be obtained from our industry is not spoken about, it’s not celebrated or pitched as an excellent career path for young creative people. I think it should be supported and talked about within the school system much more. Future failings At the moment there is a lot of controversy around hairdressing not being recognised as an actual apprenticeship, and it not having the infrastructure and government support systems that most other apprenticeships have. I think we need to get this right sooner rather than later or the future of our industry will suffer.
Swotting up One of my most memorable education experiences was assisting the Edwards & Co team whilst they were teaching their masterclass in London, I learned so much from them, from creating the perfect lived-in blondes right down to the importance of great marketing.
Skill sharing I am loving Conor Doyle
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thing for me in Irish hairdressing is the continual growth and constant challenges. I love how the market, trends and technologies are ever-changing, it’s literally impossible to be bored. I love learning new things, designing new things, being part of an industry that drives each other and pushes boundaries. Sometimes the Irish can be considered the underdog but not in hairdressing; we are industry leaders, we are competing with the best in the world and holding our own.
captivate a room and to work with my chosen brands. I want to be an ambassador for all that I love about this industry, and I want to understand business and what it takes to run a thriving salon. I need to learn all I can from the best around me and then dig deep to build on that myself.
Shooting star My career highlight so far has Eager to learn I want to eventually teach and
inspire others the way so many have inspired me. I know that it’s not just practical skills and ability that I need, but technical, creative and communications excellence. I want to be able to
been winning the L’Oréal Colour Trophy Star Award 2019, and getting to go to Paris and shoot my winning look was amazing. I am excited to educate myself more and take full advantage of every opportunity that comes my way. ✂
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BluE sky thINkING 34
hat does 2020 hold for your business? Expansion? Renovation? Recruitment? Or just plain old world domination? Whatever you have in mind, our expert advice across finance, social media strategy, and team management will help you to make it your best year yet.
2020 Strategy MONEY MAttErs Loan application paperwork can be confusing. Read our expert advice to getting it right.
If expansion is on the horizon for 2020, access to funding shouldn’t be a barrier. We ask the experts at Microfinance Ireland (MFI) a not-for-profit lender, for their tips to getting your pitch right. What is the most important advice you have
>> What your business does >> How you will operate /make it a success >> Why you need the finance >> The business owner/promoter does not
undertake adequate research in the market and the potential for their product or service. Particularly with startups in the hairdressing sector, there access finance for their business? is a risk that where there is strong established When applying for a business loan from any lender, competition, it may be difficult to successfully you need to convince them that you: compete and build up a strong client base. >> Have a solid business or good business idea, >> Not providing financial information that is >> Understand the business fully, realistic – if you are starting out, consider >> Are a business owner that is worthy of how long will it take you to get established TOp TIp support. and even then, what is realistic turnover Your local Enterprise Office can to generate in one day, one week, one As part of MFI’s credit assessment, help you with the month. If you are already established, evaluation of the business owner or necessary showing that you have a good promoter is of the utmost importance. paperwork and understanding of the key financial drivers Does the promoter have the industry in forming a in your business (turnover, customers, costs, experience, knowledge, skills and resilience business margins) and good financial information to run a successful business? plan provided can inspire confidence with a Also having a good understanding of your potential funder business, for example the target market, local for any small business owner wishing to
loan to Microfinance Ireland?
Some common mistakes include: >> Failing to describe your business in a short yet simple business plan is probably the biggest weakness that we see from applicants on a regular basis. Make sure you answer the following questions as part of your business plan: >> Who you are
application?
When applying to Microfinance Ireland, visit their website www.microfinanceireland.ie and register your details or check out the necessary documentation/templates required for an application. Alternatively visit your Local Enterprise Office and they can provide help and guidance with your application. Other than the business plan section, the majority of what is required is information or documentation a business owner should readily have. Complete the application and make sure you provide all the other necessary information (e.g. financial information, bank statements etc) and email or post it all to Microfinance Ireland. See www.microfinanceireland.ie for more information
What are the most common mistakes made by small businesses when applying for a
How should you prepare your loan
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competition, unique selling point (USP), pricing structure, margins, cashflow and so on are extremely important and will enable you to ‘sell your story’ with a potential lender/funder. A concise business plan supported by realistic cashflow projections and a clear outline of the purpose of the funding along with demonstrating your ability to repay is essential to obtain funding successfully for your business.
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Partner Promotion MIcRoF INaNcE IRElaNd Offering unsecured loan finance at an affordable price. icrofinance Ireland (MFI) the not-for-profit lender was established by the Government in 2012 to provide loan finance to small businesses at a time when they were finding it very difficult to get much-needed financial support from traditional lending providers.
Last year saw application volumes rise by about 10 per cent with evidence across all sectors that even at a time of full employment, there are still many people that actively make the choice to get into business for themselves or people want to grow and develop their business. In December 2018, MFI was very proud to receive a Chambers Ireland ‘In Business Recognition Award’ as Best Finance Provider to Micro-Businesses and Start-Ups. As a small not-for-profit lending organisation, it was wonderful to get such a strong acknowledgement of the work that is done across every town and county in Ireland, supporting businesses and creating jobs. The businesses that MFI support are usually small businesses, but which are often the lifeblood of their local communities, providing products or services and employment to their areas – without them many local communities would fail. MFI often acts as a catalyst by supporting small businesses to start, grow and succeed, enabling job creation and helping people fulfil their business dreams. If you have a well-established hair salon already or you are thinking of setting up a new salon and need finance to achieve your dreams, then Microfinance Ireland can help your business start-up, expand and succeed. If you need finance and your business has fewer than 10 full-time employees, please register your details on www.microfinanceireland.ie and an MFI loan advisor will be in touch to discuss the loan options available for your business. ✂
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While the economy now bears no resemblance to that of 2012, there is always a need for an organisation like Microfinance Ireland to offer an alternative source of funding to those businesses that do not meet the standard lending criteria provided by banks and other commercial providers. MFI continues to see a growing demand for loans, year on year, from small businesses that want to set up or grow their business, irrespective of the economic cycle. MFI addresses a gap in the market by providing an alternative source of funding to small businesses who are having difficulty in getting finance from traditional lenders and particularly through periods of great uncertainty in the market. MFI provides business loans from �2,000 to �25,000 to both start-ups and established microenterprises (i.e. fewer than 10 full-time employees and up to �2 million annual turnover) for business set-up, working capital or business expansion, over terms of between three and five years, with the aim of supporting the creation and retention of jobs. As part of its loan packages, MFI also offers expert one-to-one mentoring to approved loan applicants through Local Enterprise Offices, increasing the chances of small businesses achieving commercial success, and helping to sustain jobs in the longer term. As a not-for profit and government funded lending organisation, MFI is unique in the SME market in offering unsecured loan finance at affordable pricing to small businesses who may be having difficulty in securing finance for their business. The micro-enterprise sector, particularly start-ups, are a difficult sector for banks to lend to due to lack of experience, trading history and often no collateral. Even established businesses are finding it more difficult to get access to bank finance due to legacy debt issues and the banks’ more stringent lending criteria after the recession.
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Content marketing experts ENGaGE CoNtENt offer advice on upping your Insta-game.
nstagram is so many things. It’s where your friends share their personal milestones, artists display their masterpieces, foodies archive their gastronomic adventures, celebrities connect with their fans and businesses sell their wares. But where do hair salons fit into this burgeoning hub of activity? At the time of writing, #fringe has 2,754,952 posts on Instagram. That’s a whole lot of bangs! The ever-growing social media channel has become the ultimate digital lookbook for anyone in need of instant #hairinspo (5,162,871 posts). In many ways, Instagram is the home of beauty. A 2018 Instagram report revealed that 78 per cent of millennials in the UK use the platform for beauty-related purposes. It makes sense: after all, Instagram is a decidedly visual platform. Not to mention, it is remarkably popular, with a total of 500 million daily active
users (pretty impressive when you compare it to Snapchat, which lingers around the 200 million mark). So, it makes sense to be on Instagram. But what if the business of Instagram is not your speciality? Don’t worry. We’re going to clue you in to five ways you can get your salon’s Insta shipshape. >>Get your team involved Running a salon is a
team effort. Throw your eye across the room on an average day and you’ll see a rhythmic dance in progress as members of your team move in harmony between clients, sinks, the front desk, and the backroom. Ideally, you want your salon’s Instagram activity to work in the same way. To drive traffic to your official Instagram profile, encourage your team members to engage from their own professional profiles. Chances are many of your ambitious team members have
2020 Strategy already set up profiles to showcase their skills. By leveraging this resource, you can tap into their networks and drive more traffic to your salon.
only shows posts to 10 per cent of your followers. This means that if you have bot accounts following you, your real customers are probably missing out. We advise deleting these bots from your follower list, even if it means that tantalising metric takes a hit. Instead, grow followers with genuine engagement. Responding to comments within 60 minutes is a great trick to get Instagram to show it to more people because it’s generating activity. Also, it’s just good manners!
Beware of the follower count vanity metric! It can harm engagement with real customers if you’re not careful. What are we talking about? Bots! Instagram is plagued by fake robot accounts. They seem harmless, but unfortunately Instagram
>>Grow your follower count the right way
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>>Make a content plan Half the battle of knowing what content to post is won by having a plan. Daily posts work best, but it’s better to set a timetable you can stick to. Consistency is key. It makes posting manageable, keeps followers engaged, and will make your metrics more meaningful (more about that below). Best practice says to post on Instagram outside of >>Numbers, Numbers, Numbers Likes, work hours, i.e. lunchtime (11 am to 1 pm) and followers, reach, shares – all metrics you’ll after work (7 pm to 9 pm). become familiar with. You’ll find the clickable With that decided, you can start to brainstorm menu at the top right corner of your profile. what type of content you will post. From the Tap it and it will reveal a menu, with Insights before and after makeovers, to progress videos, coming second in the list. Here, you can compare from behind the scenes Stories to team pictures to how posts and stories have performed, inspirational regrams and user-generated recognise trends based engagement, content, there are so many ways you and discover what content and can go. All we’ll say is that year-ontop tIp hashtags are working best. year, users have been increasing Did you know that Take note of metrics for new their video engagement by 80 there are curator accounts content 24 hours after posting per cent, and 70 per cent watch on Instagram that will share so you can make fair comparisons video in the form of Stories on a daily your posts on their profile as long as you between new and old posts. Followers basis… tag them? come and go, so use broader time spans to track this kind of growth (i.e. monthly). >>Increase traffic with hashtags and Instagram also provides valuable audience profile tags There is no magic formula when it insights, such as age, location, and gender. All this comes to what hashtags to use. Everything online data combined should guide how you tweak and is transient, so the hashtags that are popular refine your content plan over time. today may be old news next week. Or Instagram This is only the tip of the iceberg when it might simply ban them for no reason. Luckily, comes to all the different ways you can use you can Google what hashtags are banned, but social media to your advantage. If you’d like to finding out which ones will get you engagement dig further, we have a special offer for Fringe is only possible through experimentation and Magazine readers – a 25 per cent discount on watching what other popular accounts are using. our one-to-one marketing workshops. ✂ As for tagging profiles, do it as often as possible. Find out more at engagecontent.ie/fringe Tag your hairdressers, tag industry events, tag your products, and definitely ask clients if can you tag them in those ‘after’ pictures. If some clients ENGaGE CoNtENt is an award-winning are uncomfortable having their snap taken in the content marketing company that helps busy salon, suggest that they send you on their own business owners like you to conquer the digital preferred selfie. arena. With a comprehensive range of marketing services, including social media management, content writing, advertising, email marketing, and website management, we have the expertise and experience to ensure you thrive online! hello@engagecontent.ie; tel: 01 556 0576; engagecontent.ie; @engagecontentdublin
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talENt sEArch FRINGE MAGAZINE
There’s more to finding the right team than salary and skill level, according to NIamh KEENaN and BaRRy WINKlEss, the experts at Cpl.
I
n business, it is very hard to find the right people, and it can be even harder to keep the best people. We also know that the right people can really transform your business and they, in turn, will take care of and delight your customers. As the Chairman of the Board of Southwest Airlines, used to say, “Years ago, business gurus used to apply the business school conundrum to me: ‘Who comes first? Your shareholders, your employees, or your customers?’ I said, ‘Well, that’s easy,’ but my response was heresy at that time. I said employees come first and if employees are treated right, they treat the outside world right.”
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Know what you are looking for
Finding the right people starts with knowing
who you want to work in your salon. Sit down and think for a moment about the competencies, characteristics or values that you hold dear. Think about the people who currently work for you who encapsulate what you are looking for. Many poor hiring decisions start from a lack of clarity around these points. You also need to think about why someone would work in your team or business versus another organisation. Think about what makes your workplace unique. What are the quirks that make it special? What are the added values to working in your company: can the person develop quickly, will real on-the-job training happen, are there opportunities to progress? Use these during interviews to paint a real and interesting picture of what it would be like to work in your organisation.
2020 Strategy Find the fit It is an absolute truth to say that a proper skill and attitude fit is the first step to ensuring that your new employee will stay longer and add more value to your business. So, it is essential to get this phase right, and spend the right amount of time creating an approach that you measure that candidate against. Don’t be afraid to use some outside advice if needed – there are many talented specialists in the field of candidate assessments, and this can be of benefit if you really want to find the absolute best fit for your business.
include supporting your employees through professional memberships, in-house or external courses, mentor programmes, and formal further education support. >>Health and wellness Wellness has become somewhat of a buzzword in corporate circles with companies rolling out one-off events and seminars. A culture of authentic wellness can enhance productivity, reduce absenteeism, increase happiness at work and decrease anxiety and stress. A simple programme can be relatively low cost but can have a major positive influence on a company’s culture and working dynamic.
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Manage thyself When it comes to keeping good people, it is critical that you fully TOP TIP understand that it is good management >>Free food Free food is an attractive Upskilling and leadership that will ensure and cost-saving perk for employees. employees needn’t cost the earth - look to a strong retained team over It adds to company culture in-house expertise as a period of time. If you are and can increase employee per Rossanos. Director leading a team yourself, make satisfaction and the perception Rosemary Danagher sure you at least know the key of a company. How many times explains. “We do our own education in our salons for all principles that make you a good have you heard people gushing levels of our team, whether manager. If you are managing a over the free catering at larger it be product knowledge, group of managers, make sure multinational companies? If your basic shampooing, customer they have the right approach to company can’t afford full catering service, cutting or styling. Once a team member has developing their teams. Gallup there are other options including perfected a certain technique, estimates that managers account a well-stocked break room, we get them involved in for at least 70 per cent of the partially subsidised meals or free hosting and teaching classes. variance in employee engagement catering at certain times in the This gives the stylist or graduate great satisfaction scores across businesses, so it is month, for example in the days seeing their progression critical that you and your managers approaching payday. within our team and it helps know what good management us to grow our leaders.” looks like. >>Paid leave Offerings above the standard paid maternity or paternity leave levels can give companies a Beyond benefits When we talk about benefits, competitive benefit and can be powerful when we generally think about the ‘old reliables’trying to attract and keep strong talent, although salary, bonus, holidays, health. Pension in some these type of benefits are much more common instances. These more traditional benefits will in larger organisations than smaller companies. always be important, but over the past 10 years If your company doesn’t have the means to there has been an increasing focus on a broader incorporate maternity and paternity leave, why canvas of benefits that are worth thinking about not consider introducing paid sick leave or a when it comes to attracting and keeping the number of paid ‘personal days’ to be best talent. Here are some examples: used annually. ✂ >>Continuous learning opportunities
Continuing professional development, is now the norm in most jobs. Continuous learning, whether formal or informal, is vital to keep employees up to date in an ever-evolving world of work and offers long-term benefits to employee and employer. Potential learning opportunities can
Cpl is a Talent Experiences company, based in Ireland, the UK and Europe. Cpl provides a full service across permanent, temporary, contingent and gig staffing solutions to fully outsourced models of talent delivery and workplace advisory.
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Lightbulb Moment RIChARd AShFORth, Co-founder and International Creative Director
of SACO Hair on celebrity crushes and collaborations. Switching lanes I entered hairdressing as just a
job to support my musical ambitions whilst on a gap year prior to studying fashion at Uni. I found very quickly that hairdressing ticked many of the boxes I was looking for in a career so stuck with it. Outward leaning I think an interest in anything
creative outside of hair helps either inspire or inform your work. For me, inspiration has to have some depth, it must resonate with me on a personal level, so the knowledge I gained in education very much whetted my appetite to continue learning. In the frame I enjoy all
Perfect partner Favourite
job so far? Working with photographer Peter Lindbergh - every time was magical. Key learnings Giving people some freedom and
trusting them with responsibilities is how we grow - mistakes and all.
Changing times The positives changes I’ve
seen in the industry are the continued growth in
Celeb hair crush
Tilda Swinton - always fresh and progressive. Always learning I very much believe that without forward momentum and continued growth, things would cease to remain interesting. Personal development through education is the way to stay engaged and relevant - whether that’s from others or simply through your own mistakes. Product development is a new thing for me. I’m quite simple but very specific about products so, getting them right is no easy task.
Local legends Angelo Seminara is a very intelligent hairdresser: continually innovative and single minded. Eugene Souleiman and Guido Palau are continuously pushing the boundaries editorially. I try not to be too influenced and walk my own path as much as I can but Eugene and Guido are absolutely ’next-level’ in my opinion.
Numbers game I’d like to see a movement away from the idea that the number of followers on instagram equates to the level of expertise as a professional. Social media is a double-edged sword that gives a platform to showcase work, both exceptional and average. The obsession with insta numbers means perhaps we promote too much average and not enough exceptional.
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aspects of my work, in fact it’s the variety that keeps me engaged in the craft. If I had to choose only one though, it would be the editorial side of things - creating an image with a team is very rewarding for me, creatively.
techniques and technologies that we benefit from. Products are so much better, levels are much higher and knowledge is far wider across the board. Negatives are the short term expectations of younger people coming into the industry. The investment versus return equation is often out of balance.
Future plans I’m lucky enough to have some
great people around me in SACO and it’s their passion that’s a constant source of inspiration and encouragement for me. SACO is always moving forward so there’s always lots happening. Next for us is the expansion of our franchise programme and the growth of our own product range. No rest for the wicked! ✂ @richardashforth
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pink
Melbourne’s premium blow dry bar, The BLOW, is a delicious pink confection that is anything but soft. We ask founder PhoEbE SImmoNdS and Tecture’s Head of Interior Design LauREN Foy to share their inspiration behind the aesthetic.
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“Phoebe and I have been friends since childhood and she came to me with her idea for The BLOW and who The BLOW woman is. She gave us free rein over the visual/spatial language with the exception of the colours – pink and red! Pink is often a feminine colour but not necessarily one that exudes sophistication and strength, so finding the exact tones of the Ammo Pink and the Power Red were important to convey this feeling that would resonate and empower The BLOW woman. We were fortunate enough to find many off-
the-shelf products that tied in perfectly, such as the velvet curtains, and especially the Karaman Pink Marble from Signorino! The pink X-Bond flooring by Alt Surfaces was a custom colour, Phoebe Prima Rosa, especially for the salon. The mottled pink walls are treated in a French Wash finish from Porter’s Paints. All of the joinery was custom designed and made. The BLOW occupies only 50sqm so it was imperative that every inch of space work hard. The brief was that The BLOW experience needed to be special and what we took from
Interiors
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that was to create a journey through the space where the arrival, the wash station, and the styling station felt like three distinctive zones – not an easy task with only 50sqm to work with! The swathes of pink velvet bring high drama to the wash stations, but they also conceal a cloak cupboard and the entry to the store room. From the outset it was important that we created a visual and spatial language for The BLOW, one that could then potentially flow on to more sites in the future. Architectural devices such as the square mosaic tiled wall were key to achieving a recognisable design language, and with the addition of the ‘good hustle’ neon sign it’s definitely one of the more photographed spots at The BLOW! We fell in love with the Karaman Pink Marble,
sourced from Signorino, and had to incorporate it somehow. The reception desk is one item or area that clients touch, so we wanted to give them something special. The screening at the reception was firstly about defining an entry zone; we felt that it was important for clients to walk in and feel that they were at The BLOW and hadn’t just walked into the middle of a hair salon. Secondly, it creates privacy for clients, so they only feel on show when it’s showtime. The styling stations feature the Pavlova terrazzo from Fibonacci. This was another finish that we immediately knew that we had to get it into the fitout. Giving each zone its own identity was key to making the salon feel spacious, so the pink terrazzo features only
Interiors
The BLOW founder, PhoEbE SImmoNdS, explains the ethos behind the salon expressed through the interiors.
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at the styling stations for this reason. The mirrors framed in Power Red focus the attention on the client, with catch cries such as ‘get it girl’ and ‘femme and fierce’ adding personality and humour. These little touches have really made clients feel like they are almost a part of the space. The Lord Sconces by Dowel Jones were custom powder coated in the Ammo Pink, and they also provide front facing light at the styling stations to help minimise those harsh hair salon shadows. All of the salon and wash chairs are from Space Salon Furniture. The chairs don’t feature any bells and whistles, which was a decision made to ensure they fit with the ‘get in, get out, get it girl’ motto of The BLOW.” ✂ theblow.com
“The BLOW isn’t a salon, it’s a space where women come together to lift each other up. So of course, it needed to feel inviting and different to any other space seen in Australia. We pack a punch. Our boutique is in the heart of corporate Melbourne, so our space, with it’s high ceilings, bright lights, and pink and red accents really stands out. We wanted it to feel incredibly warm and welcoming, to make our guests smile. Their reactions are always incredibly gratifying and made the attention to detail all worth it. We use R+Co, a premium US brand with an emphasis on styling and aesthetic. We want our guests to smile when they look at the products, to feel luxurious but also playful. We also sell products that support The BLOW lifestyle, including Zove Rose Quartz Facial Rollers, Aceology Face Masks, Slip Silk Pillowcases and Choose Jonny Condoms as well as all our own merchandise.”
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The Final Cut A multi award-winning stylist and London Fashion Week regular, aNNE vECk is also a green champion. Happy accident I fell into hairdressing by
mistake and completely unexpectedly, too. My family situation forced me to leave school at 16 and get a job. My mum’s hairdresser was looking for an apprentice...the rest is history! I love all aspects of the job, but I’m a competition junkie. Green leanings I’ve always thought that
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running a business should be done fairly and transparently. Over the last 10 years I’ve realised that business also has a responsibility to be more sustainable and our clients agree. Unfortunately by the nature of our business, hairdressing is not very green, so we decided to make a special effort to reduce our impact. Being green is good business. There are growing numbers of salons following a sustainable and ethical direction. However, I would like to see more salons switching to green energy, and serious subsidies from the government to incentivise all businesses to change. International inspirations I am influenced by
the art team at Haute Coiffure Française. The work of Alexandre de Paris is classic but timeless; and Xpression, three very talented Spanish guys who think out of the box. Hint of a hue I love the faded pastel hair trend
because it’s more of a wash of colour, as opposed to a saturated full tone. It’s less of a commitment and looks just like a little blush on the hair. Model Ariela Soares rocked a light-blue hue for the Marc Jacobs Spring 2019 runway show, I love it! Cruel cut My worst hair mistake was cutting a
guy’s hair too short as I thought ‘over the ears’ meant off the ears (he did have big ears!). I’m from France and had only been in the UK six weeks at that point. 48
Managing expectations Social media has a
hugely positive impact on the way salons and
individuals market themselves. However, it can also be negative because clients’ expectations can be very unrealistic because some of the hair images are impossible to achieve in a normal salon appointment. It’s important to manage people’s expectations as they can bring unrealistic and heavily filtered pictures that they have seen on Instagram. It is crucial to conduct a really thorough consultation with every client to include every aspect of the service including timing and price, and outline expectations clearly. Lateral moves My daughter,
Chloe Mellen, is a jeweller and together we have designed a range of hairdressing tools: a sectioning ring, a magnetic cuff to hold your grips and a bracelet to hold your elastic band. I didn’t plan it, it just happened, and that’s where the most beautiful partnerships and ideas come from! You can see what we created at dirtyfrenchgirl.com. Raising standards In the UK, anyone can be a hairdresser without having to attain a certain level of qualification. I would like to see mandatory licencing or state registration for every single hairdresser in the country in order to give consumers more reassurance that any stylist they book in with is reputable and of a nationally recognised standard. I would like to see hairdressing recognised as the great profession it really is, rather than a last resort for under achievers! I have travelled the world with it and have been able to earn my living each time I arrived in a country where I didn’t speak the language. Facing forward 2016 was my biggest year so far. My collection Silhouette won every single competition I entered: AIPP, British Hairdressing Awards, Revlon Professional Global Style Masters. As for the future, I plan to do more overseas shows, travel the world and meet other creative like-minded artists. ✂ anneveckhair.com
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