USAG Fort Wainwright, Alaska Family and Morale, Welfare and Recreation
Commercial Sponsorship
& Advertising Program
MICHAEL CAMPBELL
2013
Commercial Sponsorship & Advertising Manager TEL: 907.353.9828 FAX: 907.353.3031 EMAIL: michael.p.campbell12.naf@mail.mil
PARTNERSHIP LEVELS Patriot.......................................................... $7,500 and above Liberty......................................................... $5,000 - $7,499 Freedom.................................................. $2,500 - $4,999 Stars & Stripes................................. $2,499 and below
2013 Partnership levels can be reached through a combination of event sponsorship and advertising opportunities. Customized partnerships will maximize your investment by delivering targeted marketing messages to over 17,000 Soldiers, Families, Retirees, and Civilians at Fort Wainwright. Family and MWR provides you the opportunity to stand with our Arctic Warriors while enhancing your existing marketing and promotional efforts. USAG Fort Wainwright Family and MWR directs 100% of all partnership dollars to improve services, programs and events for the whole Army Community.
BENEFITS: 1. 2. 3. 4. 5. 6.
Heightened brand visibility Increase brand loyalty Brand reflective of strength of U.S. Army Exclusivity category/industry On-site event exposure Direct access to the military community
7. Database development 8. Drive retail traffic 9. VIP meeting opportunities 10. Demonstrate corporate responsibility 11. Stand with our Arctic Warriors
DEPARTMENT OF THE ARMY
REPLY TO ATTENTION OF:
IMFW-MW
INSTALLATION MANAGEMENT COMMAND HEADQUARTERS, U.S. ARMY GARRISON FORT WAINWRIGHT 1060 GAFFNEY ROAD #6000 FORT WAINWRIGHT, ALASKA 99703-6000
October 01, 2012
Family and Morale, Welfare and Recreation enhances the quality of life, supports readiness and promotes well-being of the Soldiers, Families, Retirees and Civilians who have made personal sacrifices to protect our country and preserve our freedom. Family and MWR contributes to the Army’s strength and readiness by providing first-choice support services and programs that reduce stress, build skills and self-confidence while fostering a strong esprit de corps. We are proof of the Army’s commitment to care for the people who serve and stand ready to defend the nation. The Commercial Sponsorship and Advertising Program provides you the opportunity to stand with our troops by partnering with Family and MWR. Our partnership can be customized with numerous interactive and creative opportunities to reach your promotional goals and cross-market your business with Army community activities and lifestyles. Sponsorship is a great method to launch new products and establish brand preference among the military community. Through partnership we provide you direct access to the military market and brand exposure to maximize your investment. Sponsorship may be in the form of cash, products, services, or combination of all three. Sponsorship is NOT a charitable donation. The Commercial Advertising Program is the competitive edge to heighten your brand visibility at Fort Wainwright. Break through traditional advertising clutter to deliver your targeted marketing messages to the whole Army Community. Family and MWR touches the heart of the Army and we’re extending our “Golden Heart” to you. Through the Commercial Sponsorship & Advertising Program, we can assure you that 100% of your support will communicate your message and improve the Alaskan experience for our Army Community. Together we will make experiences, memories.
Director, Family and Morale, Welfare and Recreation
ADVERTISING OPPORTUNITIES
WEBSITE: www.ftwainwrightfmwr.com 6 months, 170 x 85 pixels................................................. $1,000 12 months, 170 x 85 pixels.............................................. $1,500
A comprehensive listing of all current Fort Wainwright Family and MWR programs, services and events. Site receives an average of 9,000 page views per month from visitors around the world. Banner advertisements will be hyperlinked to your website, but the appearance of external hyperlinks does not constitute U.S. Army endorsement. Advertiser must provide web-ready artwork with dimensions 170 x 85 pixels at 72 dpi.
PHYSICAL FITNESS CENTER & ICE RINK Sports Complex Banner, 4’x10’........................... $600 Ice Rink Dasher Board, 30”x96”............................ $1,500
PFC Sports Complex is located at the high traffic corner of Alder & Meridian Roads. The ice rink serviced about 40,000 visitors from the local community for skating lessons, recreation skate, intramural sports, and league hockey. Advertisement term is 12 months. Ice rink closed May through September. Advertiser provides banner wtih wind vents and grommets, and camera ready artwork for Family and MWR to provide dasher board. Family and MWR can provide banner for an additional cost of $400.
YOUTH SPORTS COMPLEX SIGNAGE Banner, 4’x10’ (limited to six)................................................... $600
Youth sport fields are located in a high traffic area at Fort Wainwright, Engineer Park along Gaffney Road. This visible location will reach Soldiers, Families, Retirees, Civilians, and contractors at Fort Wainwright. Advertisement term is 12 months. Installation is May through September only. Advertiser provides banner with wind vents and grommets, or Family and MWR can provide banner for an additional cost of $400.
NUGGET LANES BOWLING CENTER One Month............................................................... $150 Three Months.......................................................... $250
This all-age recreation facility features 32 bowling lanes, pool table, arcade, conference and party rooms, Motherlode Cafe, and Gold Rush Adult Lounge. Direct exposure military market can help shape brand preferences and build brand loyalty. Enhance your promotional efforts and reach your target audience through rotating lane monitor advertisements. Advertisements loop continuously across the 32 screens while being intermixed with Family and MWR program, service, and event marketing collateral. Advertiser must provide RGB web-ready artwork at 640 x 480 bitmap, 24 bit.
VEHICLE DISPLAYS
One Day..................................................................... $250 One Week................................................................. $750 Enhance your promotional efforts and increase your brand exposure with direct access to the Army Community through Family and MWR prime real estate locations. High traffic locations at Fort Wainwright include the Physical Fitness Center, Melaven Physical Fitness Center, Last Frontier Community Activity Center, Warrior Zone and the Youth Center. Display Advertising may consist of signage and up to two vehicles at a location. Dealer is permitted to display vehicles and discuss vehicle features with interested patrons, but cannot at any time discuss financing options, nor conduct negotiations of any kind on the installation.
CHENA BEND GOLF COURSE Pavilion sign, 24”x14” (limited to 12).............................. $600 Tee box sign, 3.5”x11.5” (limited to 18).......................... $600 * *current advertiser offer: three seasons for $700, a savings of $1,100! Driving range sign, 11”x8” (limited to 12).................. $250 Scorecard Ad, 3.75”X1.9” (limited to 3)......................... $1,500
HOT DEALS: A. $2,000 - Pavilion Sign, Tee box sign, and Scorecard Advertisement The Farthest North Military Golf Course in the World has been ranked #1 Golf Course in Alaska numerous times. Multiple community tournaments are hosted at Chena Bend Golf Course annually. Chena Bend Golf Course hosts a season average of 15,000 rounds. This world-class course features an 18-hole course, 24-hour driving range, putting green and sand bunker, golf carts, beverage cart, club house, pro-shop, pavilion, equipment rental, and snack bar. Advertisement term is season, May through September. Advertiser provides logo in .eps format for Family and MWR to provide signage.
EVENT BENEFITS * Sponsorship opportunities and benefits not always available or applicable. ** Must include an opt-in clause on entry form or at receptacle allowing entrant to authorize or request additional information from Sponsor. ** * All event signage must be provided by Sponsor.
SPONSOR BENEFITS: 1. Signage displayed at event. (36” x 72”) 2. Featured on event marketing collateral. 3. Featured on commemorative shirt, if applicable. 4. Reserved exhibit space with table and chairs. 5. Distribute pre-approved corporate literature. 6. Engage in event giveaways to build direct mail contact database.** 7. Announce marketing messages. 8. Recognition at appropriate Partner level.
SUPPORTER BENEFITS: 1. Signage displayed at event. (36” x 72”) 2. Featured on event marketing collateral. 3. Recognition at appropriate Partner level.
PREMIUM EVENTS Event Sponsor................................ $500 and above Event Supporter............................ $499 and below
GARRISON TREE LIGHTING AND HOLIDAY CELEBRATION estimated attendance: 2,000
This Family event begins with the lighting of the Post Holiday Tree. We offer many holiday activities including pictures with Santa and Mrs. Claus, various children’s games, family building activities, free ice skating, performances, and other entertainment. Partnership opportunities include giveaway sponsor, photo line sponsor, and activity sponsor. We can customize any package to meet your goals.
MARCH MADNESS estimated attendance: 5,000
This annual three-day event features an Alaskan twist on winter sports! Participants and spectators from the local community join us for this Family-friendly event filled with numerous all-age activities at the Birch Hill Ski and Snowboard Area. Customizable partnership opportunities include day sponsorships, activity sponsorships, as well as a variety of other opportunities.
FREEDOM FEST 2013 estimated attendance: 5,000
This all-age community celebration includes a variety of activities including the 3rd Annual Battle of the Bands, Family Fun Run, and 2nd Annual Motorcycle Freedom Ride for Awareness to honor our Soldiers, Families, Retirees and Civilians at Fort Wainwright and surrounding communities.
OPPORTUNITIES:
Presenting Sponsor: $7,500 “Event Sponsor” benefits plus the following: Title Sponsorship of event (Family and MWR Freedom Fest, presented in part by XXX), Name listing on press release, Premiere banner placement on stage during event, Premiere banner featured during event, Banner featured at After Party, Announce four event marketing messages daily. Stage Entertainment Sponsor: $5,000 “Event Sponsor” benefits plus the following: Exclusive Title Sponsorship of Stage Entertainment, Premiere banner placement on stage during event, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Battle of the Bands Title Sponsor: $5,000 “Event Sponsor” benefits plus the following: Exclusive Title Sponsorship of Battle of the Bands event, Premiere banner placement on stage during event, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Children’s “Tundra Adventure Zone” Sponsor: $2,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of Children’s “Tundra Adventure Zone,” Banner featured at Children’s “Tundra Adventure Zone,” Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Beer Tent Sponsor: $2,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of Beer Tent, Banner featured at Beer Tent, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. People’s Choice Title Sponsor: $2,000 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of Battle of the Bands People’s Choice, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Gate Sponsor: $1,500 “Event Sponsor” benefits plus the following: Exclusive Title Sponsor of either Gaffney Road, Trainor Gate, or Badger Road gates, Reserved premiere exhibit space, Premiere banner featured during event, Announce three event marketing messages daily. Motorcycle Ride Sponsor: $1,000 Name featured on printed marketing collateral, Sampling and Couponing opportunity, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Name featured on Partners Poster. Family Fun Run Sponsor: $1,000 Name featured on printed marketing collateral, Sampling and Couponing opportunity, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Name featured on Partners Poster. Event Sponsor: $1,000 Banner featured at event, Reserved exhibit space, Permission to distribute corporate literature, Logo featured on printed marketing collateral, Sampling and Couponing opportunity, Build direct mail database through giveaway**, Announce two event marketing messages daily, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Logo featured on Partners Poster. Event Supporter: $999 and below Name featured on printed marketing collateral, Sampling and Couponing opportunity, VIP meeting opportunity, Copy of all printed marketing collateral & printed media, Pictures of the event, and Name featured on Partners Poster.
FAMILY EVENTS Event Sponsor............................... $500 and above Event Supporter............................ $499 and below
LIBRARY READING PROGRAMS estimated participation: 2,300
These exciting educational programs engage both children and adults. A major goal of the Reading Programs is to increase literacy and comprehension levels as well as vocabulary, socialization skills, and self-discipline! The 2012 Children’s Reading Program had almost 2,300 children, while the winter Cabin Fever Reading Program included over 150 adult participants. The Library also hosts educational experiences such as Story Hour, Multi-cultural Hour, Read Across Alaska, and Read Across America.
MONTH OF THE MILITARY CHILD EVENT estimated participation: 1,000
This special celebration is a legacy of former Defense Secretary Caspar Weinberger – established to underscore the important role children play in the Armed Forces community. Our Dr. Seuss themed event will recognize and applaud Families and their children for the daily sacrifices for they make in supporting America’s Army. We will feature various children’s activities, and a performer to entertain our community.
MILITARY SPOUSE APPRECIATION estimated attendance: 250
The life of a military Family is one of unique challenges which Spouses continue to meet with grace and strength. We will celebrate the significant contributions of our Spouses with a memorable event. The theme will be an Alaskan Adventure where we featured many outdoor activities, camping tricks, tools of the trade, Alaskan fashion show, and lunch.
SOLDIER AND FAMILY OPPORTUNITIES NEWCOMERS ORIENTATION INFORMATION FAIR 3 months................................................................... $350 12 months ............................................................... $1,000
Maximize your investment today and associate your brand with the strength of the U.S. Army! Every new Active-duty Soldier ranked 0-6 and below must attend this event within 30 days of arrival at Fort Wainwright. Family members, and Civilian employees are also strongly encouraged to attend. With direct access to new Army Soldiers, Families, Retirees, and Civilians, you can enhance your current marketing efforts and cross-market your brand with Army lifestyle trends to help shape brand preferences. You will receive one reserved six-foot table in a premiere location at the Information Fair.
ARMY FAMILY ACTION PLAN estimated participants: 240
The Army Family Action Plan (AFAP) is input from the people of the Army to Army leadership. It’s a process that allows Soldiers and Families say what’s working, and what isn’t - and what they think will fix it. AFAP alerts commanders and Army leaders to areas of concern that need their attention, and it gives them the opportunity to quickly put plans into place to work toward resolving the issues. The 2013 conference will be held during the month of November, and there will be numerous working groups throughout the year to improve the quality of life for the Army Community.
FUN RUNS, estimated attendance: 125
Two summer Family running events are hosted to promote health and fitness, camaraderie among Soldiers and a healthy competition for all participants. Sponsors can engage with the Army Community to cross promote their brand by providing prizes, trophies/medals, race recovery food and/or beverages.
MUD RUNS, estimated attendance: 150
There will be two Mud Run events during Summer 2013 to promote community health and fitness. Sponsors can cross promote their brand with these high-impact, high-adrenaline rush events by providing giveaway items, prizes, trophies/medals, race recovery food and/or beverages.
ADDITIONAL PARTNERSHIP OPPORTUNITIES BOSS PROGRAM
The Better Opportunities for Single Soldiers Program is comprised of a BOSS Council of Soldier Representatives who work directly with the Garrison Command Sergeant Major to enhance their Alaskan experience for all single Soldiers, unaccompanied Soldiers, and single parents. The Fort Wainwright BOSS Program supports the overall quality of life for the installation focusing on three core components: Quality of Life, Recreation and Leisure Activities, and Community Service.
INTRAMURAL SPORTS PROGRAM
Installation Army Sports programs provide Soldiers an opportunity to participate in a full range of individual and team sports. Emphasis is placed on unit participation at the intramural level - with instruction, practice and competition planned for all skill levels. Through interesting, challenging, and enjoyable individual and team sports, Installation Sports programs enhance group morale and the development of a high state of mental and physical well being; assists in the development of the vital assets of teamwork and the will to win, confidence, and aggressiveness; and compliments the required unit physical training program.
LAST FRONTIER COMMUNITY ACTIVITY CENTER
This community activity center features many all-age amenities including a Family gym, in-door playground, ballroom, laser tag arena, arcade, ballroom, various meeting rooms, and computer lab. There is also a Shoppette and Bubbly Brew restaurant. Quarterly Family events include a Salsa Competition, Chili Cook-off, Gingerbread Houses, and an Ice cream celebration.
NUGGET LANES BOWLING CENTER This recently renovated all-age recreation facility features 32 bowling lanes, pool table, arcade, conference and party rooms, Motherlode Cafe, and Gold Rush Adult Lounge. The Bowling Center hosts various events throughout the year including Operation Rising Star, Big Bowl Gig, Memorial Day Bowlout, Cosmic Bowling, as well as themed nights such as Open Mic Nights, Live Music. Some promotional events include Wild Wing Wednesday, and Wicked Wing Challenge.
THANK YOU FOR YOUR CONTINUED SUPPORT OF OUR SOLDIERS, FAMILIES, RETIREES AND CIVILIANS.
No U.S. Army endorsement implied through illustration of any logo or business depicted in this program guide. DF&MWR Commercial Sponsorship & Advertising Program provides recognition in accordance with AR 215-1.
INSTALLATION MANAGEMENT COMMAND FAMILY AND MORALE, WELFARE AND RECREATION