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f端n hotEl Suec
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cia
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05.08.02-15.03.03
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The world of Design Hotels El mundo de los hoteles de dise単o
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Design Hotel Capitals Capitales de los hoteles de dise単o
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Minimum criteria
stars
1
Reception
Separate, independent reception area; opened 24 hours; 24 hours within call from inside the hotel and outside; concierge
2
Breakfast service
Breakfast buffet or equivalent breakfast menu, room service
3
Beverage service
Minibar and 24 hours room service
4
Meal service
In addition to the 3 stars criteria: 24 hours room service
5
Telephone
100 % of rooms with telephone, multilingual instructions and direct lines
6
Size of rooms
Single rooms 18 m , double rooms 26 m
7
Suites
5 % of rooms, at least 2
8
Sanitary comfort
In addition to the 4 stars criteria:
2
2
additional wash basins in double rooms and suites; bath robe, slippers, cosmetic articles (e.g. shower cap, nail-file, cotton tips) 9
Room equipment
In addition to the 3 stars criteria: chairs / couches according to the number of beds with small table, additional bed cover in the room, rug at the bed
10 Guest items
Hotel information (service guide), writing utensils and writing-pad, sewing kit and shoe polish utensils on demand
11 Laundry and ironing services
12 hours service in case of delivery before 9 a.m
12 Safe / Deposit
Safe deposit in the room and central safe deposit (e.g. at the reception)
13 Reception area
Reception hall with seating, beverage service
14 Video and audio systems in the room
100 % of rooms with radio programmes and colour television, remote control for TV, programme instructions and present-day programme guide; additional colour television in suites
15 Cashless payment
In addition to the 2 stars criteria: credit and/or debit cards accepted
16 Telefax
At the reception
17 Hotel bar
1
18 Restaurant
1
19 Minimum number of assessment points
420 points
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Madrid is an old and expert city but full of life. This decay whose restauration seems endless represents the immense willingness to live of the city. Like my characters, Madrid is a wasted space, not content with having a past because the future continues to excite her. -Pedro Almodovar.
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Madrid es una ciudad vieja y experta, pero llena de vida. Ese deterioro cuya restauracion parece interminable representa las ganas de vivir de esta ciudad. Como mis personajes, Madrid es un espacio gastado al que no le basta tener un pasado porque el futuro le sigue excitando. -Pedro Almodovar.
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Deluxe hotels in Madrid Hoteles de Lujo en Madrid
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Current urban focus of Hotel Suecia towards traditional tourist Madrid Enfoque urbano actual del Hotel Suecia hacia el Madrid turĂstico tradicional
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Immediate urban Context Contexto urbano inmediato
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CAR RAN ZA
gta. de bilbao
SAG AST A
PASEO DE LA
gta. ruiz gimenez
CASTEL LANA
fuencarral
ALBERT O AGUILE RA
pl. alonso martinez
GE NO VA
pl. de chueca
pl. vazquez de mella
tale za pl. callao
GRAN VIA
pl. de la independencia
pl. de cibeles
GR AN VIA
PASEO DE L PRAD O
montera austrias callao ALA ALC
pl. isabel ll
OR MAY
puerta del sol
institucional
ALFONSO Xll
VI A
PAS EO DE REC OLE TOS
pl. de las salesas
pl. sto domingo
pl. de oriente
SERRAN O
GOYA
hor
GR AN
pl. colon
malasa単a/chueca fuencarral
san bernard o
ESA INC PR pl. de espa単a
salamanca
pl. de la lealtad
retiro
museos
pl. mayor
pl. de la lealtad
pl. santa ana
L PRADO PASEO DE
mayor/huertas pl. tirso de molina pl. carlos pl. puerta moros mercado de la cernada
lavapies/latina CA BE ZA DE LA
E AD OND
MA
RI A
gta. de R embajadores
ST A.
TOLE DO
PA SE O
RON DA D E
IA ENC VAL
RO VA AL
OS OLM LOS P.DE
jardin del rastro
DE NDA RO
A CH ATO
PASEO DE LAS DELICIAS
mercado puerta de toledo
EZ ND ME
CO S. F DE ta.puerta e toledo
pl.del emperador carlos V
AV .C IU DA D
DE
BA RC EL ON A
PASEO DE LA REINA CRISTINA
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Tourist Circuit Circuito TurĂstico
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austrias retiro
institucional
museos
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Institutional Madrid Madrid Institucional
Page 20
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institucional
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retiro
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Conventional Shopping Zona Comercial Convencional
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salamanca
callao
montera institucional
mayor/huertas
lavapies/latina
retiro
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Alternative Shopping Zona Comercial Alternativa
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fuencarral
malasa単a/chueca
retiro mayor/huertas
lavapies/latina
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Nightlife La Noche
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fuencarral
salamanca malasa単a/chueca
montera austrias callao
retiro
institucional
museos mayor/huertas
lavapies/latina
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Cool Madrid Madrid de Moda
Chueca neighborhood is developing as an emerging reference point El Barrio de Chueca se ha convertido en un punto de referencia emergente
gta. ruiz gimenez
CAR RAN ZA
gta. de bilbao
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SAG AST A
PASEO DE LA
ALBERT O AGUILE RA
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CASTEL LANA
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pl. alonso martinez
GE NO VA
ESA INC PR
pl. colon
pl. sto domingo
GRAN VIA
TOS PAS EO DE R
ECO LE
pl. de chueca
fuencarral
VI A
tale za
GR AN
pl. de las salesas
pl. vazquez de mella
hor
pl. de espa単a
SERRAN O
san bernard o
GOYA
pl. de la independencia
pl. callao
pl. de cibeles
ALA ALC
pl. isabel ll
OR MAY
puerta del sol
ALFONSO Xll
pl. de oriente
PASEO DE L PRAD O
GR AN VIA
pl. de la lealtad
pl. mayor pl. de la lealtad
L PRADO PASEO DE
pl. santa ana
pl. tirso de molina pl. carlos pl. puerta moros mercado de la cernada
pl.del emperador carlos V
AV .C
embajadores
CA BE ZA
DE LA ST A. MA RI A
TOLE DO
PA SE O
RON DA D E
RO LVA
OS OLM LOS P.DE
jardin del rastro
IA ENC VAL DE DA N O gta. de R
DA D
ZA
mercado puerta de toledo
PASEO DE LAS DELICIAS
ta.puerta e toledo
A CH ATO DE A D N RO
E ND ME
O . FC ES
IU
DE
BA RC EL ON A
PASEO DE LA REINA CRISTINA
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Priviledged yet underdeveloped urban node Nodo urbano privilegiado pero poco aprovechado
Redefinition of Hotel Suecia as urban hot spot Redefinicion del Hotel Suecia como punto clave urbano
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RENFE
chamartin
nuevos ministerios
hotEl suecia
retiro
atocha
RENFE
AVE
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ambition
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National Ambition Objetivo a nivel nacional
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International Ambition Objetivo a nivel internacional
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f端n analysis
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Existing Program Programa Actual
2
3511 m
2
1345 m
rooms
public circulation
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2
679 m public use
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2
797 m
intern use
418 m
2
intern circulation
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1st basement / sótano 1º public uses / usos públicos 220 m2 public circulation / circulación pública 95 m2 intern uses / usos internos 290 m2 intern circulation / circulación interna 35 m2
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half basement / semisótano public uses / usos públicos 225 m2 public circulation / circulación pública 23 m2 intern uses / usos internos 32 m2 intern circulation / circulación interna 75 m2
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ground floor / planta baja public uses / usos p煤blicos 233 m2 public circulation / circulaci贸n p煤blica 125 m2 intern uses / usos internos 114 m2 intern circulation / circulaci贸n interna 93 m2
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1st floor / 1ª planta public uses / usos públicos 348 m2 public circulation / circulación pública 116 m2 intern uses / usos internos 114 m2 intern circulation / circulación interna 29 m2
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2nd, 3rd, 4th floors / 2ª, 3ª, 4º plantas public uses / usos públicos 450 m2 public circulation / circulación pública 129 m2 intern uses / usos internos 11 m2 intern circulation / circulación interna 23 m2
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5th floor / 5ª planta public uses / usos públicos 403 m2 public circulation / circulación pública 116 m2 intern uses / usos internos 11 m2 intern circulation / circulación interna 23 m2
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7th floor / 7ª planta public uses / usos públicos 254 m2 public circulation / circulación pública 94 m2 intern uses / usos internos 14 m2 intern circulation / circulación interna 17 m2
6th floor / 6ª planta public uses / usos públicos 403 m2 public circulation / circulación pública 116 m2 intern uses / usos internos 11 m2 intern circulation / circulación interna 23 m2
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7th floor / 7ª planta public uses / usos públicos 254 m2 public circulation / circulación pública 94 m2 intern uses / usos internos 14 m2 intern circulation / circulación interna 17 m2
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8th, 9th, 10th floors / 8ª, 9ª, 10ª plantas public uses / usos públicos 251 m2 public circulation / circulación pública 91 m2 intern uses / usos internos 9 m2 intern circulation / circulación interna 18 m2
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attic / ático public uses / usos públicos public circulation / circulación pública intern uses / usos internos intern circulation / circulación interna
0 0 151 0
m2 m2 m2 m2
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Current condition Estado Actual
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Five star criteria Requerimientos categoria 5 estrellas
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Minimum criteria
stars
1
Reception
Separate, independent reception area; opened 24 hours; 24 hours within call from inside the hotel and outside; concierge
2
Breakfast service
Breakfast buffet or equivalent breakfast menu, room service
3
Beverage service
Minibar and 24 hours room service
4
Meal service
In addition to the 3 stars criteria: 24 hours room service
5
Telephone
100 % of rooms with telephone, multilingual instructions and direct lines
6
Size of rooms
Single rooms 18 m , double rooms 26 m
7
Suites
5 % of rooms, at least 2
8
Sanitary comfort
In addition to the 4 stars criteria:
2
2
additional wash basins in double rooms and suites; bath robe, slippers, cosmetic articles (e.g. shower cap, nail-file, cotton tips) 9
Room equipment
In addition to the 3 stars criteria: chairs / couches according to the number of beds with small table, additional bed cover in the room, rug at the bed
10 Guest items
Hotel information (service guide), writing utensils and writing-pad, sewing kit and shoe polish utensils on demand
11 Laundry and ironing services
12 hours service in case of delivery before 9 a.m
12 Safe / Deposit
Safe deposit in the room and central safe deposit (e.g. at the reception)
13 Reception area
Reception hall with seating, beverage service
14 Video and audio systems in the room
100 % of rooms with radio programmes and colour television, remote control for TV, programme instructions and present-day programme guide; additional colour television in suites
15 Cashless payment
In addition to the 2 stars criteria: credit and/or debit cards accepted
16 Telefax
At the reception
17 Hotel bar
1
18 Restaurant
1
19 Minimum number of assessment points
420 points
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Hip Hotel criteria Requerimientos categoria Hip Hotel
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Daily Bangkok Post July 12, 2001
Hippest, hottest, coolest Design Hotels group offers exclusivity Saroj Worapanya Established in 1993, Design Hotels Inc is a global consortium of over 168 unique hotels and resorts covering 32 countries. Design Hotels Inc seeks out hotels anywhere in the world with strong design elements, good service, and top quality. "We are a marketing company as well as a global distribution system. We are packaging a lifestyle as well as catering to a special type of people-the modern travellers who like and always appreciate beauty. By design, I mean the quality of the fabric and the material. It is also for the people who are always looking for the hip places". Design hotels Inc opens a world of new experience for its guests. Its member hotels have emerged from the local scene and always remain closely connected to it. The group is presented in two directories: design hotels in urban settings and design hotels in leisure destinations. The purpose of the first category is to link the modern community with the best of a particular city's classic and contemporary aspects while the leisure category is located in areas where culture is intrinsically connected to the environment. So, what's the criteria of how to become a member of Design Hotels Inc?"There is no clear and strong guidelines. It has more to do with the lifestyle, feeling and understanding of the design concept. There should be a no-holds-barred concept behind the design. For instance, if you go to Muang Kulaypan hotel at Ko Samui, you will either like it or you won't." "We never classify our hotel members into star ratings. It doesn't mean that you pay a premium price to be with Design Hotels. Sometimes, you can be small, inexpensive but comfortable and cosy", she said. Not only Design Hotels can reveal the hippest hotels worldwide, it also serves as a guide to the hottest bars and the most modern restaurants and clubs. Recently, Design Hotels Inc added 23 new member hotels including Pershing Hall hotel in Paris; Augarten Hotel, Austria; Pelham Hotel, London and The Sukhothai in Bangkok to its portfolio last year as well as an expanded northern European collection. Design Hotels Inc provides marketing and global representation services for member hotels with immediate effect. For a regular update on new events, the coolest places of where to stay, bookings, where to hang out and where to eat, visit Design Hotels at www.designhotels.com.
Main Entrance Page Local News Business Outlook
Weekly IT news Horizons Travel NiteOwl (Trink) Real.Time Motoring Student Weekly
Entertainment & Lifestyle Holidays online What's on Dining out Recipe of the week Movies Music Book Review Beauty Fitness Nutrition NEW!
Prominent Prominent Businesses Travel Thailand & beyond A Visionary Monarch Special Publications
The Royal Barge Procession Current Issues in Thailand Silpa Thai site Thailand Tatler Magazine Bangkok Post Year-end Economic Review Post Database 10 years Annual Report Education Learn English with the Bangkok Post
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f端n suggests
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Twins Gemelos
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Programatic Concept Concepto Programatico actual Hotel Suecia
****
+
five star requirements
***** lobby
lobby room service meeting rooms restaurant internet minibar bar laundry service TV fax/modem reception
24h room service meeting rooms restaurant brasserie internet minibar bar laundry service playstation RF ID tags press copy service interactive TV
conventions shop window
fax/modem gym swimmingpool secretary service 24h reception gift shop
private public
private public
+
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vertical street
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=
gym shop image consellor mirador boutique maxibar massage gigolo therms turkish baths kiosk vertical street blockbuster art ateliers club shop window vending machine club house reception
public
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hotEl suecia
gym internet lobby art gallery tienda restaurant
art gallery
brands
14:25
interaction
meeting rooms gigolo brasserie mirador bar boutique minibar maxibar laundry service massage therms image consellor marcas playstation 24h reception press turkish baths copy service kiosk interactive TV calle vertical CCTV art ateliers blockbuster RF piscina ID tags gym club fax/modem shop window secretariado vending machine 24h room service club house reception gift shop
private public
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Interaction Interacci贸n
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HOTEL HOTEL HOTEL COMMERCE HOTEL HOTEL BAR BAR ROOM ROOM GUEST GUEST GUEST MODESTY VAST VARIETY CHANGEBILITY LUXURY SERVICE INTELLIGENT GIVE ATTENTIVENESS INDIVIDUAL EXPERIENCE HOTEL
14:00
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CITY COMMERCE NON COMMERCE PATRONSHIP SERVICE RESTAURANT RESTAURANT ROOM ROOM BATH GUEST STAFF VIP EXPOSURE INTIMATE REPETITON STATIC ORDINARY NEGLECT OBVIOUS TAKE FREEDOM GENERAL IMPROVISATION el Suecia
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Programatic Shift Cambio programรกtico
Current
Rotation
Actual
Rotacion
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Interaction Interaccion
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Dining rooms private clubrooms
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Designed penthouses
Hairdresser Psicologist Ar Blockb Take-Out Deluxe
Voyeur suites
G端in Shop Bar Mirame
Exhibicionist rooms
Exo Flower Suites
single rooms
Bar Te Veo
Duplex rooms
Young Scandinavian artists ateliers
rooms
Fash vend mach
Specia press
el Suecia
Conference Space
Wellness Center
Restaurante
Bras
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Program Configuration Configuracion del Programa rty buster
Clients
Rental
Hotel
Clients
ndou pping
Restaurants
Clients
Restaurants
otic r shop
Art Clients
Clients
Commercial
Clients Clients
Internal Flows
hion ding hine
Flujos Internos
alised kiosk
Proposed programe Conventional programe asserie
Bar
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Shift in Revenue Stream Cambio en fuente de ingresos
Touroperator
Direct Reservations
External Clients Events
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Touroperator
Direct Reservations
External Clients
Events
Units Rental
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Hotel Suecia Doubles Suites Apartments
Breakfast Half Pension Full Pension Walk-ins
Average price
EBITDA Ma
128 9
• 165 • 204
20%
Units
Average price
• 13 • 22 • 44
}
}
EBITDA Ma
50%
v i t a r t s 19%
Income
EBITDA
Units
81%
u l il
50% 50%
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el Suecia
argin
Doubles Suites Apartments
s i s y l a
Units
Average price
EBITDA Margin
98 9 4
• 330 • 408 • 408
20%
n a
Units
argin
Breakfast Half Pension Full Pension Walk-ins
e iv
Income
EBITDA
}
Average price
EBITDA Margin
• 26 • 44 • 88 • 60
50%
}
29% 71%
51%
49%
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Walk-Ins Paseantes
Emerging shoppers
Hip shoppers
Nightlife/Chueca
Conventional Shoppers
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Guests Huespedes
Hip Euro Week-enders
Business Traveler
Celebrity
Wealthy Tourists
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Hip Euro Week-enders Cedric Libert and Robin Dicker, Belgian and American. They live in London, he is an Architect and Robin an independent film maker. This is their first weekend in Madrid. "The Suecia is just how we imagined Madrid, with the vibrant atmosphere of AlmodovarÂs movies. Sunday we had the best brunch at the hotel while reading our favorite magazines, Domus and Cahiers du cinema".
Emerging shoppers Eva Maci•, 23, she studies fashion and shares a flat in Malasa€a. "I am working at a clothes shop in the Mercado de Fuencarral. The Suecia is the place where I relax after work and meet my friends. Next year, I would love to rent a space at the vertical street".
Celebrity Woody Allen. "Its like a little haven, I mean, why donÂt we have this in America, I can have my privacy and donÂt have to bother with the old fat ladies in elevators like in the Ritz. I almost wish I was young, rich and beautiful like all the people here".
Nightlife/Chueca Mariano Aguirre, 30, restauranteur. He lives in Chueca and loves to party. "A great night always either ends or starts at the Suecia. I usually eat dinner with my friends at the Suecia and have a couple at drinks at the bar. At 6 AM I love to pick up something delicious to eat at the 24 hr. deluxe take away."
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Business Traveler Tim Alexander, Australian, 33. He lives in London, Works in Branding and travels to Madrid twice a month to meet at Telefonica in Gran Via. "I love to be able to eat jamon and shop Camper shoes in my hotel and still make it on time to my meetings".
Hip shoppers Gemma Garcia, 28, IT consultant, lives in Castellana. "The Suecia is so hip. It reminds me of London or Paris. I also love to eat dinner at Suecia or relax with shiatsu massages at the wellness center".
Wealthy Tourists Yumiko Yamada & Hiromasa Kobayashi. Japanese, 45 and 52 Live in Tokyo. Sony Executive and Housewife who travel to Spain every spring spending a couple of days in Madrid to shop and go to Museums. "El Suecia is unique, we are close to the museums where we see the GoysÂs we love and walk to shop for the Loewe bags in Gran Via".
Conventional Shoppers Paloma Alonso and friend Cristina Muâ‚Źoz, 25, economist and lawyer. They live in Paseo de la Habana. "We spruce up our Zara outfits with the accesories we find at Suecia. Afterwards we sit an have excellent coffee and a million cigarettes while we gossip all afternoon".
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f端n experience
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Lobby as City VestĂbulo como Ciudad
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Luxury is not only space El lujo no es s贸lo espacio
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Steal It! LlĂŠvatelo!
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Wardrobe Vestuario
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24hr service Servicio las 24 horas
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Brand vending Dispensa-marcas
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Temptation Tentaci贸n
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