Eimer Duffy is a Social Media Consultant and Trainer at FIT Social Media. Through bespoke solutions, Eimer helps Funeral Directors and Celebrants gain a better online presence, build communities and trust online with zero stress and hassle in a short space of time. She also co-hosts the only social media for business radio show in Ireland called “The Let’s Get Social Show” every Friday at 2pm on Dublin South FM and the show is on podcast too. Check out www.fitsocialmedia.ie to learn more.
Why should you use WhatsApp Business for your Funeral Home? T
his is something you may use, but if not then something you might now consider using. Here is a quick overview of WhatsApp Business and how it can be a valuable channel for your customers, families and your Funeral business. What is WhatsApp Business? WhatsApp Business is a free app for your mobile phone (with different features compared to a personal WhatsApp account). It was created with small businesses in mind, so it’s perfect for Funeral Directors. Even if you already have a WhatsApp account and you do download WhatsApp Business it will over-ride your current account, but you will still keep your chats and phone numbers. It allows you to create a WhatsApp profile for your Funeral business, which can be easily customised to suit your online brand identity, including your website, location, contact details, plus showcase your services and products offered by your Funeral business. Additional Features With WhatsApp Business you get additional features eg: a unique QR Code/link to invite people to communicate with your Funeral business (add that QR Code to your website, social channels and printed materials) to help people easily reach out via a message or to call you on WhatsApp. Another feature is it also makes interacting with families easy by providing time-saving tools such as shortcut 32 | FuneralTimes
automations to sort and quickly respond to messages. You can tie in your social media channels where you are able to connect it to your Facebook (with a WhatsApp button on your business page) and your Instagram account (and when people click on your “Contact button” they can start a chat message with your Funeral business). And another bonus is there is a desktop application which you can go to after you have the WhatsApp Business account set up. It can be https://web.whatsapp.com/ and there you can see and interact with the chats you have on your mobile app. A good strategy if someone else in the office needs to reply and does not have access to the app on the phone.
