Issue 3 2014

The magazine for Funeral Directors in Ireland

2014 Vol.14 No.3

CPL FUNERAL SUPPLIES

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The magazine for Funeral Directors in Ireland

The magazine for Funeral Directors in Ireland Gus Nichols and Paula Howard

Pa s t Nichols

t h e Un d erta k er s Si x Gen er ation s of a Dubli n Fa m i ly B usi n e s s

1814 - 2014

Quinn's celebrate Giro d'Italia visit to Dundalk....... 4

BIE joint meeting in Enniskillen.............................38

Editorial and Advertising contacts: Graham Brown | Ruth McQuillan Vikki Crangle | Paula Hanna Tel: (028) 3835 5060 (048) from ROI Funeral Times is owned and published by: InHouse Publications, 1 Annagh Drive, Craigavon, Co. Armagh BT63 5WF email: sales@funeraltimes.com

Gilmore named funeral planner of the year..... 11

Past Nichols book launch........................... 8

Contents

Quinn's celebrate the Giro d'Italia visit to Dundalk....................................................4 Nichols Bloomsday celebrations and book launch.................................................. 8 Gilmore Funeral Directors named funeral planner of the year....................11 IAFD News......................................................... 18 Choosing the right cosmetics A lesson from Tim Collison.............................. 26 Anniversary for Institute of Civil Funerals..... 30 PEAI News......................................................... 33 BIE News........................................................... 36 The big send off by Mattie Lennon................. 40 Straight from the heart by Dr Bill Webster.... 50 SAIF News..........................................................53 Jennifer Muldowney helps us to find our place in the social media revolution.................58 NAFD News........................................................65 Just what she would have wanted

by Mary Elizabeth Dillon..................................73 Classifieds.......................................................... 89

Disclaimer: Readers are urged to support the magazine’s advertisers, but the publishers cannot be held responsible for any claims made or implied in the advertisements. The publishers reserve the right to refuse advertising. Opinions expressed in this magazine by contributing writers and advertisers are not necessarily those of the publishers. Every effort is made to ensure the accuracy of information contributed for inclusion in this magazine but no legal responsibility will be accepted by the publishers for loss arising from the use of published articles. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior consent. Articles and photographs for inclusion are welcomed but the publishers cannot accept responsibility for their loss or damage however caused.

FuneralTimes | 3

Quinn’s celebrate Giro d’Italia visit to Dundalk Q

uinn’s Funeral Home in Dundalk celebrated the arrival of the Giro d’Italia in the town in May with two special window displays.

Prior to being a funeral home and floral specialists, Quinn’s was one of the largest Raleigh and Hercules cycle dealers in Ireland. Many would have gotten their first trike or bike from Quinn’s in the forties, fifties and sixties. Indeed, in 1966, the shop on the corner of Bridge Street and Castletown Road recorded the highest sales of Raleigh cycles for any dealer in Ireland, north or south.

The Castletown Road window featured a floral representation of a podium, including the coveted Pink Jersey. Also included are images of Quinn’s cycling past-brothers Tommy and Paddy Quinn were leading members of Cuchulainn Cycling Club and are featured in the team photo from 1941.

Tommy went on to win an All-Ireland Castletown Road window display

4 | FuneralTimes

Bridge Street Cycling medal. In later years, with the establishment of the cycle dealership, Tommy became a sponsor and features in three other photos with well known local cyclists of yesteryear outside this same window.

The Bridge Street window featured a floral representation of the Italian flag and the Giro bicycle logo, alongside the National Flag. Hopefully, those of a certain age will have fond memories of getting their bicycle at Quinn’s.

FuneralTimes | 5

Tuesday 29th Wednesday 30th September 2015

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Bloomsday celebrations and book launch for Nichols Funeral Directors J & C Nichols Funeral Directors are celebrating 200 years in business this year, a family business which spans six generations. To mark this significant achievement, they officially launched their book Past Nichols the Undertakers at an event in the Stephens Green Hibernian Club on Monday 16th June (Bloomsday).

The title of the book is taken directly from the ‘Lotus Eaters’ chapter of James Joyce’s Ulysses, as Leopold Bloom journeys his way across the city “walked soberly, past windmill lane…crossed Townsend Street” and walked “Past Nichols the Undertaker’s”. The story is told from 1814 right up to the present day and gives a fascinating insight into the (at one time) hidden world of the funeral Director, and the changing customs and culture to be found in a modern day funeral service Senator David Norris has written a delightful foreword to the book. He states “There is nothing morbid about this book and provides a valuable social history”…

“It is full of good humour and highly entertaining stories”. “Many thousands of people over the generations have reason to be grateful for the sensitivity displayed in times of bereavement by the personal service provided by the Nichols family”.

Gus Nichols has been Managing Director of J & C Nichols, Ltd., since 1996 and has shared some really interesting information

Gus Nichols and Paula Howard

Pa s t Nichols

t h e Un d erta k er s Six Generations of a Dublin Fa mily Business

1814 - 2014

on how the funeral business has changed over the last 200 years and in particular over the last 10 years, which includes: On the evening, 150 guests heard both Gus Nichols and historian Pat Liddy discuss some of the changes in the funeral business along with the intriguing social history elements within this book.

About the Authors ‘Past Nichols the Undertakers’ is co-written by Gus Nichols and his cousin Paula Howard. Gus has been Managing Director of J & C Nichols, Ltd., since 1996. He is also a Director of the Fanagan Group. He was President of the Irish Association of Funeral Directors in 2004 -2005, and one of the youngest ever Presidents of the Worldwide Federation of Funeral Associations from 2010 to 2012. He is also a member of the National Council of Irish Hospice Foundation End of Life Forum.

Paula Howard is a granddaughter of Charles Nichols. She is a former librarian and has focused her efforts on delving into the history of her family and the funeral business in Dublin over the last two centuries.

8 | FuneralTimes

Emma Byrne, Susan Rossney, Paula Howard, Gus Nichols and Pat Liddy

Gus Nichols with his wife Susan Rossney and children Samuel and Emily

Gus Nichols

Gus Nichols and Jody Fanagan FuneralTimes | 9

Through our own personal experience we received the inspiration to set up Treasured Keepsakes, to give people a wide variety of options upon a loved one’s passing should they choose to keep a lock of hair, cremated remains, a piece of jewellery, a photograph or anything that is a personal reminder of their loved one in a small keepsake, keepsake pendant or urn.

Funeral directors we are currently working with have tailored our service to suit their needs. We have two options of how our service can work for you.

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Gilmore Funeral Directors named funeral planner of the year Gilmore Funeral Directors has been voted Funeral Planner of the Year for the Northern Ireland region in the annual awards run by leading funeral plan provider Golden Charter.

T

he Comber, Co. Down firm was named the best small-sized firm in the prestigious awards which were open to Golden Charter’s network of more than 3,000 independent funeral directors.

The team at Gilmore Funeral Directors won the award in recognition of their dedication and commitment in providing an outstanding service to the local community.

Ken and Adrian Gilmore received the award on behalf of the company from Ronnie Wayte, Chief Executive of Golden Charter. In addition to the contemporary award and framed certificate from Golden Charter, the Woodland Trust has dedicated ten trees in Gilmore Funeral Directors’ name at Corrog Wood, Portaferry in recognition of their achievement.

Ken said: “The award recognises the hard work, dedication and professionalism of all my colleagues.”

Ronnie Wayte, Chief Executive of Golden Charter, said: “This is the 21st year of these awards, and each year it becomes more difficult to choose a winner. Through these awards Golden Charter celebrates personal excellence and professional commitment in one of the most difficult and challenging areas of serving the public.

“The team at Gilmore Funeral Directors has set a very high standard and we are delighted to recognise this tremendous achievement.”

Customers buying pre-paid funeral plans are protected against inflation and benefit from peace of mind knowing their funeral director’s expenses are covered. There are some expenses that are not in the funeral director’s control, such as crematorium,

Ken and Adrian Gilmore received the award on behalf of Gilmore Funeral Directors. doctor’s and officiant’s fees. Only if these fees were to increase more than the growth of the plan might there be a balance to pay at the time of the funeral.

Golden Charter, which has seen its own sales rise by two thirds for the current financial year, estimates that in 2013 independent firms held around 42% of the funeral plan market. Similar in structure to that of a mutual society, Golden Charter is owned by and run for the benefit of its members – independent funeral directors.

This means that all surpluses are used to support these independent funeral directors or paid to the Golden Charter Trust to the benefit of plan holders and the funeral directors.

FuneralTimes | 11

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IAFD News Dear Colleagues

I

trust you are all well and looking forward to some good weather for a change. It is time again for me to share some new information with you.

On your behalf I welcome all those who have become members of the IAFD in recent times and trust our new members will find membership beneficial. Together with the Board and the general membership we will do our utmost to ensure that is the case.

Web Site Considerable work has just been completed to update the IAFD website. I would encourage you to visit it and in particular the Members Account. You will find a number of useful downloads and also the Principles of Funeral Practice in Ireland Handbook. I have no doubt these downloads will prove beneficial to you all in the day-to-day running of your business. On behalf of everyone I would like to thank Gerard Clarke, Hon. Secretary for his sterling work on the website.

As I conclude it is appropriate to mention that the Board were informed of the death of the following member: Mary Leahy, Newbridge, Kildare.

On behalf of the Board and all Members I wish to record our sincere sympathy.

May she rest in peace.

Yours sincerely

Dates for your Diary 2014 16th October 2014, Meeting, Killarney 22nd November 2014, AGM, Cork.

18 | FuneralTimes

IAFD News Why join the IAFD??

For just a little more than €1 a day you get: • •

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Professional Indemnity Insurance Membership of professional organisation recognised by the general public Unique all island network of funeral directors Representation of members with Government, Local Authorities and Media (IAFD is recognised as first point of contact) Code of Practice Funeral Directors led organisation for promoting and developing standards of funeral service Full access to IAFD Education Programme and wide range of courses Excellence Programme Board of Funeral professionals available to assist Members Complaints Procedure Dispute Resolution and Mediation Legal Advisory Service Links to other trade Associations

QUALITY OR ELSE

BY TODD W. VAN BECK

For many years I have used the quality theories of Dr. W. Edwards Deming in my funeral service career. Dr. Deming is the American quality expert who taught the Japanese the basics of measurable quality following the Second World War.

D

r. Deming is credited with one of the most significant paradigm shifts in world history when, through the use of his quality approach, the phrase “Made in Japan” changed from meaning junk to meaning state-of-the-art in quality excellence.

In my lifelong search and work for ever better quality funeral service I had tried many other approaches to quality. I heard for years that quality is perception and I myself believed this notion until I began studying Deming. Deming was merciless FuneralTimes | 19

IAFD News assessment, and had a meeting with the when it came to the notion that quality is kings of manufacturing cars. The meeting perception. He basically took the approach did not go well. Basically Dr. Deming that that phrase was simply a cop out for reported that he had good news and bad people not really wanting to address the news. The good news was that there was rigors of establishing and continuing true still time to change; the bad news was if the identifiable quality in service. That idea kings did not change they all captured my attention by were on a collision course with the elementary fact that our career is called funeral Made in Japan disaster.

Here is a question for the service. changed from reader. How big of an ego Dr. Deming was also a would you think Henry Ford II great believer that business meaning junk or Walter Chrysler, or Alfred P. and professional “egos” to meaning Sloan of General Motors had caused a constant erosion in 1946? The car market was of quality in the workplace. state-of-thebooming, the visible numbers Deming felt strongly that big art in quality were off the charts and the egos simply stopped quality kings were indeed the darlings excellence’ service in it tracks – made for of Wall Street. many mistakes – and created Dr. Deming was quite candid a discontented workforce in his recollections of this meeting that – in other words if someone, or a funeral these powerful ego driven men were not home, already thinks they are perfect where in the least interested in improving their does continual improvement of quality product. Not in the least. They were mighty service come from? If you are perfect how interested and were willing to pay big bucks can you possibly learn anything else to to be told by an “expert” that their cars were improve your perfection? perfect – while the fact was of course, their This article is devoted to sharing cars were not perfect. information with the funeral service With their egos damaged the response to community worldwide concerning Dr. Dr. Deming’s report was not favourable and Deming, his theories and how effective they he was dismissed. However, by chance he are in funeral service. was invited to visit Japan where he initiated In my work with Dr. Deming (I attended a wonderful long term relationship and 27 of his seminars in my lifetime) I found taught the Japanese how to implement true him to be basically a brain. Deming had authentic measurable quality into making advanced degrees in math and statistics a car. The Japanese embraced both Dr. and used that education base to study Deming and his ideas and the rest as they quality. Shortly after the Second World say is history.

War ended, the Automobile Manufacturers Several weeks ago USA Today listed the top Association asked Dr. Deming to come to ten automobile manufacturers in the United Michigan to make a quality assessment of States – not one US car company made the how automobiles were being made, and list. to answer the all time important quality So what does the person who taught the question, “How can we do this service/ Japanese about making quality cars have to product better?” contribute to the funeral service profession?

Dr. Deming dutifully showed up, did his

‘

20 | FuneralTimes

IAFD News Good question. Since Dr. Deming is Here is Deming’s definition of quality – his not included in the training of funeral definition is not a statement but instead professionals in the United States, and I Deming asks a question. The quality might be wrong, I have found no evidence question is this: “What are you doing to that his concepts are included in the ENHANCE the standard of life for people course work for up and coming funeral in your community through the work of professionals elsewhere – which is indeed your funeral home? The key word in quality unfortunate, for Deming’s approach to is ENHANCEMENTS. The key to quality quality service revolves around the basic services is enhancements on a continual concepts of mission and service which fits basis, which mean you really never get total funeral work like a glove. quality – it is a lifelong task. It is a way of So what can we learn from Deming? life. This way you can prove quality because In Deming’s thinking the mission of all you and your funeral home are continuously business is to help people solve problems enhancing the standard of life for people that they encounter in daily life. The who live in your town and community by mission of making a car is not first to make your continually improved services. It is a a bunch of money – it first lifetime mission. is to help people solve the In my seminars which problem of transportation.

I present concerning Dr. The key The mission of the hotel is to Deming and funeral service to quality solve the problem of lodging, I usually include hundreds and the mission of funeral of little things that a funeral services is service is to help people solve home can implement on a enhancements the problems which they continuous and timely basis to encounter when death, at any fulfill this definition of quality. on a continual time, enters their lives. Solve The scope of this article does basis - it is a people’s problems – that’s it! not allow space to list all the Sound simply? Not so. little things of service, but the lifelong task’ In funeral service, if people point here is that Dr. Deming are experiencing problems himself thought that to attain thinking about death decisions before they true quality service, the real enhancements are dead the service answer is pre-need. of service were centered around the little When an actual death occurs, the service things of service. answer is at-need, and after the funeral is The big things of service are of tremendous over, the answer is aftercare. I personally importance and should never be ignored or have labeled this the “Cycle of Service” and discounted – items of service like caskets, viewed in this way there’s really no end or coffins, automobiles, facilities and the like. limit to the service opportunities which the These items are vital to any quality funeral funeral profession can and should offer. home, but I have rarely in my career had Combine Deming’s concept of mission and a bereaved family call me and tell me they his concept of quality service and you have want to use my services for the reasons that a dynamic living reality for the continuous I stocked caskets from a particular casket improvement of quality funeral service to company, or that I used a particular brand of the public anywhere in the world – and it embalming fluid, or that my fleet of funeral works! vehicles was the newest fleet in town.

‘

FuneralTimes | 21

IAFD News Within the Deming system an extremely probing question is asked constantly. “Why should I buy your type of car? Or why should I call you for dental services, or hospital services, or engage you to make me a suit of clothes?” Or, “Why should I call your funeral home?” Most people without thinking will immediately answer with “because I am the best.” True enough, I am sure, but Dr. Deming firmly believed that you need to be able to prove that statement, and that the contemporary consumer is actually demanding that such a statement be proved.

I have often thought that this exchange is really the basis of telephone “shopping.”

“Prove it.” How? Given the number of competing funeral homes in almost every community this is easier said than done.

Most every funeral home has caskets, coffins, vehicles, embalming chemicals, folding chairs, offices, people. Most every one I have visited has basically the same things.

According to Deming’s quality theory he suggests that the funeral home focus on an examination and analysis of the following four points: 1. Visibility 2. Information 3. Attention 4. Consistency Sounds easy, but let me assure you they are mighty challenging to get up and running.

How visible is your funeral home, which type of information is coming out of your funeral home, what level of attention do you and your staff exhibit and finally how consistent is the performance of the funeral home?

Once again, time and space do not permit an in-depth analysis of each one but let me give you an example of the intricacies of the Deming system. Let’s examine visibility of the funeral home. Over 40 years in funeral service I have witnessed and participated in funeral visibility projects that range from 22 | FuneralTimes

billboard ads, to rain bonnet giveaways, to television ads. This is NOT the Deming approach. Deming was always suspect of advertising agencies and their relationship to true quality. In one seminar he was challenged by of all people a representative of an advertising agency. The advertising man was mighty upset and offended and took Deming to task. After hearing this irate gentleman out, Dr. Deming simply asked him this question, “If advertising is so effective why are there no advertising agencies listed in the top Fortune 500 companies?”

Here is what Deming is talking about concerning the single issue of quality service and visibility. I remember years ago working for a funeral home and as with all funeral homes things slowed down. When this would happen my boss would come in and instruct us to take the funeral coach downtown and just drive around. The name of the funeral home was displayed in the side window panels. We would just drive around. Stop at lights, let people pass by, and nod a salutation to them, and continue to drive. The first time my boss told me to do this I thought he had lost his mind, but at the next funeral, wake or visitation people would march right up to us and say “My goodness you were busy the other day, I saw your hearse downtown a dozen times.” We had not had a call in a week. This is true visibility, a little thing, takes no effort, just a little time, according to Dr. Deming.

The information here could go on and on, which is what we cover in my Deming Seminars. However you don’t need to attend a seminar - just put his name Dr. W. Edwards Deming in your computer and study his quality service concepts yourself.

His system is certainly not perfection, but it is a system which proves that quality is not simply perception. And his thinking has made all the difference in my own career.

IAFD News Henry Black (President) Henry Black Funeral Directors Springbank, Rushbrooke, Cobh Phone: 021 4811630 Mobile: 087 – 2544106 Michael Crowley (Vice President) Crowley Funeral Directors Bothar Saclay, Ballincollig, Co. Cork.

Phone: 021 4874777 Email: info@crowleyfuneraldirectors.ie Gerard Clarke (Hon. Secretary) Gerard Clarke & Sons Funeral Home Main Street, Balisodare, Sligo Ph: 071 – 9130700 Mobile: 087-2565310 Email: gerardclarkeandsons@eircom.net John Foley (Hon. Treasurer) Jennings Funeral Directors 81 Amien Street Dublin 1 Ph: 01- 8555511 Joanne Cooney (Immediate Past President & Education Committee - Chair) 4 Robert Street, New Ross, Co. Wexford.

Ph: 051 421416 Mobile 087 8180676 Email: joanne@cooneysfuneralhome.com

James Brown Funeral Services Northern Ireland Ltd. 300 Newtownards Road, Belfast BT4 1HF Email: jb@james-brown.info Mary Cunniffe Massey Bros Funeral Home Templeogue Village, Dublin 6W Mobile: 085 8010742, Ph: 014 907601 Email: mary.cunniffe@hotmail.com Colm Kieran Kieran Bros. Funeral Directors Kingscourt, Co. Cavan Mobile: 087 6218740 , Ph: 042 9667309 Email: colmkiernan@gmail.com Dermot McCarthy McCarthy’s Funeral Home Gurrane, Banteer, Cork.

Ph: 029-56044 Email: dermot@mccarthy-auctioneer.com John O’Donoghue John O’Donoghue & Sons, Funeral Directors 60a Kickham Street, Clonmel Ph: 052 – 6121809 Mobile: 086-2595658 Email: jaodonoghue@eircom.net

Colman Finlay (Membership Officer) Tierney Street, Ardee, Co. Louth Ph: 041-6853603 Email: colman.finlay@finlaygrp.com Graham Gleasure (acting PRO) The Gleasure Funeral Home Matt Talbot Road, Tralee Ph; 066 7123079 fax; 066 7123193 Mobile: 086-2581443 Email: graham@gleasures.ie

www.iafd.ie FuneralTimes | 23

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Choosing the Right Cosmetic: Figuring Out What Is Missing

By Tim Collison CFSP

A

t some point, generally after embalming has been completed, the deliberation will begin as to what cosmetic treatment will be used on the deceased person.

Most of us have a default mode we fall into, since in the majority of cases we are using the same injection chemicals with the same dye, and the body will be viewed in the same lighting. The fundamental question in choosing which cosmetics to use is, “What do I need to use to replace what is missing?”

The first step then is to determine what is missing that is requiring us to use cosmetics in the first place. There are a number of factors that come into play which require the use of cosmetics. The blood and body fluids that naturally circulate throughout the body during life create colouration in the skin tissue.

Our complexion is composed of three pigments in variable amounts; melanin, or brown tones, carotene, the yellow pigment, and hemoglobin and oxyhemoglobin, the redtones visible in the superficial capillaries. The variation and composition of these three pigments determine the skin colour in all races and complexion colours.

The two most prominent pigments and the ones we are generally concentrating on in mortuary cosmetology are melanin, brown tones, and the blood pigments further referred to in this article as capillary red. The majority of mortuary cosmetics are variations of brown tones or red tones, or combinations of both.

Carotene, or yellow tones, are always present, but in a more subtle and less concentrated measure.

The embalming chemical will also play a large part in determining the complexion colour of the deceased person after embalming is completed. When formaldehyde denatures 26 | FuneralTimes

Tim is Vice President of Sales & Marketing for Dodge.

He is a regular presenter at the Dodge Seminars and is a licensed funeral director and embalmer in the State of Michigan.

protein, it results in a bleaching effect of the muscle tissue. Used without any additive dyes, it will produce a complexion colour often described as “putty grey.” While in some circumstances such as the presence of a discolouration, the bleaching effect may be desirable, in most cases it isn’t.

Many of us over the years have seen bodies that have been embalmed with a solution lacking in any type of dye, perhaps bodies that have been embalmed as anatomical specimens, or bodies embalmed with a solution of straight formaldehyde diluted with water.

Because of the objectionable result in the absence of any dye, the vast majority of arterial chemicals in use today contain at least enough dye to counteract the formaldehyde bleaching.

Over the years a common request was made of me to suggest to Dodge that we manufacture an arterial chemical that didn’t have any dye.

What I believe the customer was actually interested in, was an arterial chemical that didn’t contain a quantity of dye that would add too much colour to the complexion of the deceased.

In some cases the embalmer didn’t want to increase the possibility of the body appearing blotchy from inconsistent dye distribution, but for others their request was based on their desire to apply cosmetics to the body themselves and not rely on the arterial solution to accomplish it.

So we return to the basic question, “What do we need to replace what is missing and to make the complexion appear more natural?”

Embalmers and funeral directors have been answering this question with, “We need more RED,” since we have had public viewing of bodies.

Torchiere lamps, which were some of the first

electrified lighting equipment used in funeral homes, have used shades that either had a red component, or utilized red-neck bulbs to produce a rosy-reddish illumination of the deceased. In most examples where eyeball spot lights are used, a red or red-toned bulb will be one of the components in the illumination array.

As funeral homes are updated and new construction occurs, there are fewer funeral homes using torchiere lighting. The overall décor of funeral homes and reposing rooms has changed as furnishings, floor, and wall coverings have become lighter, and more natural lighting (windows) is used. We all know that a change in the lighting environment will affect the appearance of the cosmetized remains, so adjusting the cosmetics that are being used will be necessary.

In addition to the use of red illumination, many embalmers will rely on a liquid alcohol tint such as Softouch or Complexion Spray for their main or lone cosmetic application.

The primary colour component of most liquid alcohol tints is red. The popularity of liquid tints is based on the results and the ease of application.

The tint reinstates the red-tones that blood circulating through the capillaries creates during life. When a translucent cosmetic application is sufficient to create a natural appearance, many times the use of a liquid tint that reinstates the capillary red can act as the principal cosmetic treatment. All that may be necessary in completing the cosmetic treatment will be the application of warm colour and lip cosmetic.

An alternative to the use of liquid alcohol tints is tinted massage creams. An advantage in using tinted massage cream is the massage

cream component. The application method is similar to liquid tints; however, the massage cream base will help retain moisture in the skin tissue. This can be especially helpful when the deceased person exhibits dry or flaky skin, or was dehydrated at the time of the embalming.

Some embalmers will apply the tinted massage cream during the arterial injection to allow the cream to penetrate and be absorbed as the embalming procedure affects the skin tissue.

We have all seen the way in which White Kalon Cream is absorbed into the skin surfaces during embalming. By applying the tinted massage cream in the same manner, the skin absorbs the colour of the massage cream.

As we can see, mortuary cosmetology has focused on the reinstatement of the warm colour, or red tones, from the beginning. The other focal point for mortuary cosmetology is the reinstatement of natural complexion colour which is determined by the melanin or browntones of the skin.

The importance of restoring the complexion colour is sometimes overlooked when cosmetics are being selected. However, when the reestablishment of the complexion colour is inaccurate, it generally will produce negative comments by those viewing the deceased.

When the complexion of the deceased person is not accurate the tendency is for it to be too light. This will usually produce comments such as, “He looks too pale,” “She’s pasty looking,” or my favourite, “The person looked really dead.”

These problems can be resolved by using a chemical solution that reinstates sufficient complexion colour or with the use of the proper cosmetics with sufficient brown pigment. You will find that in many cases applying additional brown tones to the face and hands will have an immediate positive effect on the appearance FuneralTimes | 27

of the deceased whose complexion appears unnatural.

While most of us rely on the arterial solution to provide a good base complexion colour to work with, quite often the dye base in the arterial chemical is a red-tone. When an accessory dye is added to an arterial solution, it is most often a red dye.

Customers of Dodge purchase over twice as much Icterine Regular, which is a red dye, as they do any of the other Icterine shades, some of which contain substantial brown components such as Suntan and Tan. I know that I have talked with numerous embalmers who have been very pleased with the results they have received when using either an arterial chemical with a higher brown content such as Chromatech Tan, or using an accessory dye with higher brown component such as Icterine Tan or Inr-Tone Brownette.

To talk about cosmetic complex colour products, they need to be defined. A complexion colour is a brown pigmentation cosmetic. They can range from the very lightest, for example Ivory, to the darkest, Ebony. While there are other components, the determining factor is the amount of brown.

There are numerous choices available for types of cosmetics that recreate a natural complexion colour while remaining translucent and allowing natural skin markings to show.

The Aquachrome creams are a good example of translucent complexion creams. They are a light water-based cream containing various shades of brown tones. These cosmetics produce the same type of result as many over-the-counter cosmetics that are available.

However, the Aquachromes are specifically compounded for mortuary use, and will not dry out and leave a powder residue as store-brand cosmetics will.

Another cosmetic that will provide complexion colour while remaining translucent are the Kalochrome creams. This is a heavier paraffin-based cosmetic that can be applied sparingly and extended to the point where it becomes translucent. The Kalochrome creams are produced in several shades to approximate various complexion types.

One technique that produces very satisfactory results is applying a red-based translucent cosmetic such as Softouch for the foundation, 28 | FuneralTimes

and then adjusting the complexion shade by applying a translucent complexion cosmetic over it. This results in the warm, red tones appearing beneath the skin surface rather than on top of it. This technique also works well when applying warm colour to the usual areas of the skin such as the cheekbones, tip of the nose, chin, knuckles, etc.

Lightly applying the complexion colour over the areas where rouge has been applied will produce a more natural appearance.

Lastly, one tip to consider is using a complexion colour to correct a cosmetic application which looks less than natural. As my predecessor, C. Richard Sanders used to say, “If there is something that doesn’t look right with the cosmetics, it is usually too little brown.”

Over the years I have often used a very light application of Light Brown Blending Kalochrome over my cosmetic application to improve the appearance of someone who “just didn’t look right.”

The careful consideration of cosmetic needs in your specific situation can make a vast difference in the appearance of the deceased.

Reflect on the chemicals you use, the dye that you add, and the type of illumination that will be utilized.

The fortunate reality of mortuary cosmetology is that if you need to, you can clean everything off and try again.

Tim Collison, CFSP

If you would like to be added to the mailing list for the complementary Dodge Magazine which is printed quarterly or would like to discuss any of the products mentioned in this article, please contact us on the number listed below: Shepherds Mortuary & Funeral Supplies, Unit 2A Royal Canal Business Park, Athlone Road, Co. Longford.

Ph. 00353 43 3349702/00353 87 2486668

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Happy 10th Anniversary Institute of Civil Funerals!

By Anne Barber, Founder and President

It wasn’t easy to set up an Institute. An association or society is far easier to establish as there are a lot of organisational hoops to jump through to be allowed to set up an actual Institute! I remember clearly that 2004 was the year that the Institute of Civil Funerals was founded and how I whooped with delight when our application was approved. How wonderful to be able to write about its development a whole decade later!

T

he IoCF was set up for three main reasons.

Firstly, it was, and still is, all about quality.

The Institute would receive feedback from bereaved families regarding the funeral ceremony that had been provided by the celebrant, this feedback would be passed on to the celebrant. The hope was that such a system would provide reassurance for funeral directors and their clients that an organisation was taking responsibility for its members and guaranteeing the quality of their funerals. The feedback system was set up and works well ten years later. The fact that the Institute itself sends the form out asking for comments and receives it directly back, is of course much harder work to administer than it just being left with the family by the celebrant, but how much more effective in terms of honest feedback!

Secondly, funeral celebrants working on their own needed a way of networking, learning from each other and being a part of an umbrella organisation that would support them in what can be a fairly lonely and remote activity. There has been huge development in terms of regular Institute Conferences, Best Practice Days, regional group meetings and an online forum. I can only say how thrilled I am to see so much more communication between celebrants.

The third reason for originally creating the

30 | FuneralTimes

Institute was to create an organisation that would tell funeral directors and their clients about the work of Civil Celebrants and provide a central point for those looking to find one. This happens continually now and the reputation of the Institute members is clear, shown by increasing contact from the public and funeral directors making contact, seeking a member in their area.

I am delighted to say that all the above aims have come to fruition more than I Anne Barber, Founder and President, Institute of Civil Funerals

could ever have expected. But one thing has not changed: the early definition of a Civil Funeral is still: ‘A funeral driven by the wishes, beliefs and values of the deceased and their family, not by the beliefs or ideology of the person conducting the funeral.'

In the very early days there were no experienced practicing members to run the Institute Council as there are now. I was Chairman and Marilyn Watts, who many in the Industry will remember, was the Secretary and Vice Chairman. Between us we enlisted the support of representatives from the NAFD, SAIF, BIFD, ICCM and the National Funerals College. I am so grateful for everyone who helped us in those early days, turning up to meetings and supporting the growth of the Institute.

Where to now?

The current Institute Council of Management consists of enthusiastic hard working Civil Celebrants, who give of their time and experience to help other members and grow the Institute still further. The

CIVIL FUNERAL CEREMONIES Padraic Cawley MICF Civil Funeral Celebrant

Institute is a well-oiled machine, with growing membership, with administration managed most effectively by Barbara Pearce and the list of member benefits, as well as actual members, seems to just keep on increasing!

I remain as a very proud Honorary President and am sure that under the direction of Christine Ogden, Chairman, the Institute’s future is very bright indeed. In Ireland, the Institute is under the leadership of Padraic Cawley.

There is something of a party on 19th July where members will celebrate the ten year anniversary. Ten years is certainly something to celebrate, here’s to the next decade!

Anne Barber President

Institute of Civil Funerals T: 0845 0048608 www.iocf.org.uk www.iocf.org.uk/iocfireland

Celebrating the life of the deceased, reflecting their personal beliefs, wishes, values and traditions.

Padraic Cawley, MICF Civil Funeral Celebrant

087 267 6050 View my Profile on Linkedin

padraic@padraiccawley.ie www.padraiccawley.ie FuneralTimes | 31

www.professionalembalmers.ie

CODE OF PROFESSIONAL CONDUCT Commitment to the Family To serve each family in a professional and caring manner, being respectful to their wishes and confidences and being honest and fair in all dealings with them.

Commitment to the Care of the Deceased To care for each deceased person with the highest respect and dignity and to transport, prepare and shelter the remains in a professional, caring and conscientious manner.

Commitment to the Public To offer services in accordance with the highest principles of honesty, fair dealing and professionalism.

Commitment to the Government To maintain strict compliance with the letter and spirit of all governmental laws and regulations that impact the deceased, the bereaved family, the embalming profession and the public health.

Commitment to the PEAI To promote, participate and support the Professional Embalmers’ Association of Ireland in its mission to help all members enhance the quality of the embalming service to families.

“ Pushing forth standards in 2014 and beyond…”

Be part of it!

www.professionalembalmers.ie

info@professionalembalmers.ie

Advertorial

S

ince its humble beginnings in 2004 the Professional Embalmers’ Association of Ireland continues to promote high standards of embalming across Ireland and abroad. With now over 100 active members, the future of the association seems brighter than ever.

In May 2014 the association’s general meeting was held in the beautiful setting of Oranmore, Co. Galway. There the assembly engaged in a insightful and productive forum under the chair of Joe McNamara. Although new to the position of Chairman, Joe has been constantly active in the development of the association.

His enthusiasm and vigour will ensure its continued growth.

The association was very pleased to have guest speaker Dr. Elizabeth Brosnan present on the topic of Infectious Diseases Contamination and Prevention. Dr Brosnan informed the members about the major implications that many infectious diseases have on not only the embalming procedure, but on the funeral service practitioner and on greater society. She emphasised the important role that the embalmer plays in the control of infectious disease.

The Professional Embalmers’ Association of Ireland recognises the need for constant up-to-date communication between funeral service practitioners and the health care industry. Dr. Brosnan gave an insightful view into an important area affecting both the medical profession and embalmers.

The membership of the PEAI created a welcoming forum where important issues could be discussed and debated.

One of the most important goals of the PEAI is that professional embalming standards within Ireland be raised and maintained at a level that is worthy of

international recognition. We believe that by communicating with professionals that have a direct impact on our profession, we can create a meaningful dialogue that will lead to a greater awareness and understanding of our work.

Ireland has very few laws and regulations surrounding funeral services and almost nothing in regard to embalming practices or embalming standards. The PEAI has communicated with national and European government in order to create a voice for professional embalmers working in Ireland.

Our educational seminars and open invitation to guest speakers is just one way in which the PEAI has forged the path of progress to meaningful legislation and recognition of professional embalming in Ireland. It is through the actions and engagement of our active membership that this progress is maintained. Our future is very bright indeed.

The PEAI is not an ‘exclusive’ organisation but is open to all professional embalmers and practising embalmers who wish to adopt and promote the PEAI standards of embalming practice here in Ireland and abroad. If you are interested in joining the Professional Embalmers’ Association of Ireland and be a part of a growing professional embalming practice and organisation, feel free to contact Martina Burns, PEAI Secretary at 086 38 45 446 / email:martinakburns@hotmail.com. www. professionalembalmers.ie The next meeting of the Professional Embalmers’ Association of Ireland will take place on the 22nd of November in conjunction with the Irish Association of Funeral Directors Annual General Meeting.

Venue and location to be announced.

FuneralTimes | 33

Eco Coffins Direct help children with cancer

Eco Coffins Direct, the County Armagh based supplier of willow coffins is making a donation to Cancer Fund for Children for every coffin sold.

D

esmond Stephenson, Managing Director of Eco Coffins Direct believes that those families and funeral directors who want to help the environment and choose a 100% biodegradable willow coffin will also appreciate the opportunity to help children threatened by cancer.

“The funeral industry in Ireland is aware of the importance of being able to supply a grieving family with the coffin that they require. We at Eco Coffins Direct give you that option, supplying biodegradable willow coffins which look great and perform brilliantly. Each one is thoughtfully and individually made, making each one unique.

We see the importance of meeting families

needs and the needs of the environment, and now we want to give something back through the Cancer Fund for Children”.

“The simplicity of the material is reflected in the design to produce something elegant, robust and functional, yet natural in substance and appearance. Our coffins have sturdy woven bases and strong rope handles.

They come with name plate, natural cotton liners, pillow and shroud. Weight tested up to 450 lbs (32 stone).”

Eco Coffins Direct is family owned, and is based 50 minutes from Belfast and 60 minutes from Dublin. The firm supply to Ireland and mainland UK.

SUPPLYING ECO FRIENDLY WILLOW COFFINS AT COMPETITIVE PRICES

Suitable for burial, cremation or green sites For every coffin sold we will donate £5 to NI Cancer Fund for Children

Pe iq u e , A Un

Trib rsonal

d One... ute to a Love

100% BIODEGRADABLE Email for a Brochure or Call for further information T: 0800 5429 299 M (ROI): +44 (0) 78 11398741 E: info@ecocoffinsdirect.com Situated near Newry Prompt delivery North and South Ireland

www.ecocoffinsdirect.com 34 | FuneralTimes

Coleman Milne moves customer-care forward with new reception facilities

W

ith an enviable heritage as one of the UK’s premier suppliers of funeral vehicles, Coleman Milne has built its reputation on the foundation of excellent customer care. Not content to rest on its laurels, Coleman Milne has constantly sought ways to improve its relationships with customers.

As part of this ongoing campaign, the company has recently begun a programme of improvements to the facilities at the Westhoughton headquarters. The first phase of this development has been the refurbishment of the public areas of the factory and offices. A complete refit of the reception and other areas accessible to visitors has been completed in contemporary styling to Coleman Milne’s exacting standards to give customers an inspirational experience upon their arrival.

To celebrate the completion of this first stage, the company held an open evening in the new reception area which was attended by various friends and colleagues. The guest of honour on this celebratory occasion was Simon Fisher, President of the NAFD at the time, who performed the opening ceremony and later said, “It is a pleasure to be invited to open these outstanding new facilities. Coleman Milne have, for many years, delivered excellent customer service to NAFD members. This new facility not only reinforces that reputation, but actively demonstrates their intentions to build stronger, more valued relationships with customers.”

Coleman Milne Managing Director, Geoff Hudson said, “This enjoyable event was a fantastic opportunity to welcome our industry friends and guests to join us in celebrating the first stage of our ongoing campaign to offer Coleman Milne customers the very best service. We are proud of our new reception and look forward to welcoming more of our guests to our new customer-friendly environment.”

Simon Fisher, Past President of the NAFD performs the opening ceremony with Geoff Hudson, Coleman Milne’s Managing Director.

The open evening was a huge success with many people in attendance.

FuneralTimes | 35

BIE News British Institute of Embalmers Joint Meeting with Irish Division Wednesday 11th June 2014 The 3rd Divisional BIE Meeting was held at W.T.Morrison's Funeral Home, "Ballycassidy House", Killadeas Road, Enniskillen on Wednesday 11th June 2014 at 7.30pm.

This was a Joint Meeting with Members from the Irish Division.

Almost 50 Members were in attendance, including the BIE National President - Mr Graeme Easton.

The evening commenced with a formal welcome from Mr Austin Stinson (Funeral Director and Proprietor of W.T.Morrison's Funeral Home). Austin's recently opened, purpose-built premises were an excellent setting for the meeting and the weather was extremely kind to facilitate those Members who were travelling a distance.

Mr Hans Clyde (N.I. Chairman) delivered a formal welcome to all present and the evening commenced with a presentation from Mr Derek Scott - Body Recovery Team CoOrdinator for The Police Service of Northern Ireland (P.S.N.I.). Derek explained his role as a Team Co-Ordinator and continued with a detailed history and slide presentation of three extensive cases in which he was involved. This was a very interesting talk and Members were availed of a question and answer session.

The Business Meeting of the evening proceeded with both Divisions, including a speech by the National President Mr Graeme Easton. The President spoke of the Institute 36 | FuneralTimes

Mr Hans Clyde (Chairman of the N.I. Division), Mr Graeme Easton (National President) and Mr Aidan Walsh (Chairman of the Irish Division) "Moving forward and not Standing Still". The subject of Education was also on the agenda.

The President presented Embalming Certificates to Stephen Connolly (N.I. Division), Marion Power (Irish Division), Michael Kelly (Irish Division) and Sanita Lemeson (Irish Division) and expressed his congratulations and good wishes for their future Embalming career.

Mr Glyn Tallon (Tallon Mortuary Specialists Navan, Co. Meath) delivered a talk and PowerPoint Presentation on a Specialist Embalming Case. This was also a very interesting and educating presentation for Members.

Mr Stephen Shields (Tutor - N.I. Division) gave a detailed summary of Continued Professional Development and will continue to

Marion Power (Irish Division) receives her certificate from Mr Graeme Easton

Andrew Shepherd of Shepherds Mortuary and Funeral Supplies

update Members as he receives information in the future.

Members were also reminded of the forthcoming Education Weekend at Keele University (12th - 14th September 2014) and The N.I. Division - Annual Joint Dinner and Social Evening (with N.A.F.D. and B.I.F.D. Members) on Friday 17th October 2014 at The Dunsilly Hotel Antrim - 7.30pm.

Cost is ÂŁ25.00 per ticket and Dress Code: Dark Lounge Suit. Enquiries for either and tickets for Annual Dinner can be obtained by

contacting Mr Marshall Lindsay.

Andrew Shepherd (Shepherd's Mortuary Supplies) provided a stand of Embalming Equipment and Supplies for the meeting.

After a busy meeting, Members were treated to a very generous supper, organised by W.T. Morrison's Funeral Home. Both Divisions would like to extend their sincere thanks and appreciation to Austin and Roberta Stinson for their kindness and hospitality on this occasion and in assisting to make this evening such a success.

Stephen Connolly (N.I. Division) receiving his certificate

Michael Kelly (Irish Division) with Graeme Easton FuneralTimes | 37

All attendees at the BIE joint meeting in Enniskillen, Co. Fermanagh

The Northern Ireland Division of The National Association of Funeral Directors (N.A.F.D.) The British Institute of Embalmers (B.I.E.) The British Institute of Funeral Directors (B.I.F.D.) Cordially invites you to join with them for their Annual Dinner and Social Evening 2014

on Friday 17th October 2014 at The Dunsilly Hotel

20 Dunsilly Road, Antrim BT41 2JH

Carvery Dinner 7.30pm Booking and Payment can be made by contacting: Mr Marshall Lindsay M.B.I.E., Dip F.D. 4 Beechgrove, Kilrea, Co. Londonderry, BT51 5RW Dress Code: Dark Lounge Suits Tel: 028 29 540945 Ticket Cost - ÂŁ25.00 per person Email: marshall.lindsay1@homecall.co.uk 38 | FuneralTimes

List of BIE Officers and appointed representatives for 2013/2014 National President: Graeme Easton Scottish Division Imm. Past President: Scott Grigsby R.A. Adams Ltd 117 High Street, Rayleigh, Essex SS6 7QA Mobile: 01268 743102 National PRO & National General Secretary: Mrs Karen Caney FBIE White Meadow Cottage, Brailsford, Derby DE6 3DA Tel: 01332 349035(BIE) Mobile: 07786 432014 karencaney@btopenworld.com National Treasurer: Michael Liddle MBIE 10 Yew Tree Close, Silsoe MK45 4EQ Business Tel: 01582 490005 Home Tel: 01525 860117 michael@silsloe.wanadoo.co.uk Editor: Gwen Schofield MBIE 9 Seymour Walk, Meltham, Holmfirth HD9 4BP Home Tel: 01484 851994 Mobile: 07778 279100 gwen.schofield@ntlworld.com Master Fellow: Ken Morgan FBIE “Evergreens”, 36 Coley Road, Little Haywood, Stafford ST18 0UW Home Tel: 01889 881223 Business Tel: 01902 878425 Mobile: 07970 831760 k.m.morgan@virgin.net

Student Liaison Officer: Timothy Cain MBIE Hillcrest, 38 Main Street, Ashby de la Launde LN4 3JG Home Tel: 01526 321396 jackie@lymn.co.uk

Irish Division National Council Rep & Secretary: Ms Barbara Fowley MBIE Killakee, Rathfarnham Dublin 16 Mobile: 086 191 1022 Chairperson: Aidan Walsh Cappoquin, Co. Waterford Mobile: 00353 87 2847831 Vice Chairperson and National Council Representative: Mr John Hawe MBIE 12 Meadow Vale, Smith’s Road, Charleville, Co. Cork Home Tel: 00353 6389280 Mobile: 087 6390087 jmhawe@eircom.net National Education Representative: Glyn Tallon Mortuary Specialist 14 Academy Street Navan Co Meath Tel:046 9029134 Mobile: 086 826 8876 Treasurer: Mrs A O’Reilly MBIE Church Street, Newmarket, Co. Cork Telephone: 029 60142 annaoreilly4@hotmail.com Past Chairman: Mr Ger O’Sullivan MBIE Mobile: 086 021 5075

Northern Ireland Division Chairman A.H. (Hans) Clyde MBIE Woodbank Lodge, 38 Mettican Road, Garvagh, Coleraine, Co. Londonderry BT51 5HS Telephone: 028 29 558231 clyde001@btinternet.com Vice Chairman Michael Og McKiernan MBIE 51 Agivey Road, Kilrea, Co. Londonderry BT51 5UU Mobile: 07515 746541 Michael-ogmckiernan@hotmail.co.uk Secretary Margaret Davis MBIE 4 Back Road, Cargycreevy, Lisburn BT27 6TL Mobile: 07841 100249 Margaretdavis4@me.com Treasurer Andrew McMullan MBIE 22 High Street, Ballymoney, Co. Antrim BT53 6AQ Andrew@mcmullanfuneral.com 1st National Council Representative Ellison Sloan MBIE Telephone: 02838 336175 poots@fsni.info 2nd National Council Representative Marshall Lindsay MBIE 4 Beechgrove, Kilrea, Coleraine, Co. Londonderry BT51 5RW Telephone: 028 29 540945 Marshall.lindsay1@homecall.co.uk 1st National Educational Committee Representative Pat Harley MBIE 67 Creggan Road, Londonderry BT48 9DA Mobile: 077128 99137 Phschoolofembalming@hotmail.com

FuneralTimes | 39

NEW

New Mercedes from Coleman Milne Alan Fleming, Fleming & Cuthbert Funeral Directors, Co. Antrim, with John Haggerty, Regional Sales Manager for Coleman Milne taking delivery of his new 2014 Mercedes E class vehicles.

Pearson Repatriation Service (UK) A small independent family run company offering a fast and reliable service 24 hours a day.

As part of our service to you, we can: • Repatriate the deceased from the UK • Provide a coffin and interior • Provide embalming services

Telephone +44 (0)1484 844289 Proprietor Clive J Pearson LMBIFD. DIP.FD. MBIE Manchester Road, Marsden, Huddersfield, West Yorkshire, UK, HD7 6EY 42 | FuneralTimes

Forensic Cleaning NI Funeral Directors are well aware of the difficulty faced by families and loved ones in addressing the clean up of a trauma scene. When the police and ambulance drive away there can be a very distressing situation when needs to be sorted out.

F

orensic Cleaning NI are now offering their services to funeral directors and their clients who are faced with clean up in the most difficult circumstances.

“Forensic Cleaning NI is focused on providing high-quality service and customer satisfaction - we will do everything we can to meet your expectations. We sincerely hope you would never be faced with the tragedy of having to clean up a mess left behind from a violent crime, death, or illness, but the reality of these events strikes many people everyday. Forensic Cleaning NI Services stands ready to help. Each day we alleviate the fear and psychological trauma of our clients.”

Forensic Cleaning NI have qualified and

trained technicians and can cater for any specialized clean up. Staff are qualified electricians and plumbers who can isolate any risks during the process, reducing expense for the client and resulting in a full deep clean.

“With a variety of offerings to choose from, we’re sure you’ll be happy working with us.

Look around our website and if you have any comments or questions, please feel free to contact us on Belfast: 0845 123 90 70 or Dublin: 00 44 845 123 90 70 or through the website on www.forensiccleaningni.co.uk Forensic Cleaning NI offer crime scene & trauma clean up services throughout Ireland by qualified & registered professionals.

Ou r be lie f is th at No on e sh ou ld be victim ized twice Ea ch da y we allevi ate th e fea r an d ps ycho log ica l tra u ma of ou r cli ents

• • • • • • •

• Annual Mortuary Deep Clean & Sanitize Employing new techniques and chemicals we can achieve a kill of 6, effective for specific control of: Mycobacterium • C. Difficile (the new super bug) Tuberculosis, MRSA Biohazard Remediation Cleaning Medical Waste Treatment Services: Feline Calicvirus • Crime Scene Cleaning and (Human Norovirus Homicide cleaning Surrogate) • Blood and Bodily Fluids Feline Coronavirus Cleaning (SARS Surrogate) • Suicide Cleaning Enveloped and Non • Death Scene Cleaning Enveloped Virus • Aftermath and Trauma HIV Cleaning

Belfast: 0845 123 90 70 / Dublin: 00 44 845 123 9070 www.forensiccleaningni.co.uk Possible grant aid for families requiring trauma clean up (see website for details) FuneralTimes | 43

As part of our on-going redevelopment of our business I am very pleased to announce the following Finlay Team news.

John McArdle who has been Operations Manager of the Company since 2006 has been appointed to the position of Commercial Manager and will have responsibility for all Customer Service functions in our business.

Bryan Patterson has joined Finlay as Foreman of the Company’s new manufacturing site. Bryan has spent the past twenty three years working in coffin production and brings a broad range of experience and skills to our process. Bryan is a student and teacher of martial arts.

Alan McDonnell who has been with the company since 1988 has moved from his position as Factory Foreman into the role of Memorial Service Works Foreman.

Kieran Maguire has joined the Company to take up Martin Carroll’s previous responsibilities in logistics.

Kieran, who as many of you will know has worked with us on a part time holiday cover basis, is a former member of the defence forces who has run his own business and is the current Manager of the Louth Junior and U21 Football teams.

Martin Carroll who has been with the Company since 1983 has been appointed to the position of Warehouse Foreman at the Company’s Tierney St, Ardee site where all company products are warehoused and distributed from.

Aoife Byrne has joined the Company’s Tierney St. office and will be one of those dealing with all customer phone calls or visits to our facility. Aoife has a broad range of experience across administration and accounts.

Thank you for your continued support Colman Finlay, Managing Director 44 | FuneralTimes

We are looking to acquire funeral businesses in Ireland Dignity would like to talk to you if you are thinking of selling your business.

Why choose Dignity?

1. We are funeral people - it’s all we do. We are obsessive about the standard of service we offer families we and 99% of our clients say that we met or exceeded their expectations.

2. You will deal directly with a main board director who has complete authority to agree all terms.

In other words you will be dealing principal to principal. The result is a quick and simple transaction.

3. We respect Irish funeral culture and traditions and since 2008 operate from a number of locations, including Belfast, Bangor, Newtownards, Carrickfergus and Newtownabbey.

4. We have a proven track record of investing in what were previously independent businesses and securing the future of employees and former owners, many of whom stay with us in a consultancy or management role. The result is that local families continue to receive the highest standard of service for generations to come.

“Dignity has honoured every promise made to us when they bought Kirkwood’s.”

DAVID RICE

Area Manager and former manager of Kirkwood Funeral Directors, Belfast & Newtownards Please call Andrew Davies, Operations Director or Mike McCollum, Chief Executive. Between us we have over 50 year’s funeral experience and will be delighted to deal with you in the strictest confidence without any obligation.

Contact Mike McCollum, Chief Executive or Andrew Davies Operations Director: Dignity plc, 4 King Edwards Court King Edwards Square, Sutton Coldfield B73 6AP Email: mike.mccollum@dignityuk.co.uk | andrew.davies@dignityuk.co.uk Telephone: 0121 354 1557 | www.dignityfunerals.co.uk

Fleet upgrade for Bell W

illiam Bell and Company from Banbridge, Co.Down recently upgraded their fleet of a Hearse and Limousine to the facelift Jaguar which replaces their previous Vauxhall Vectra fleet. Feedback from the public and families who Jim and Maurice deal with has been very positive.

The company, which has been trading in Banbridge for over 120 years, feel that this is their most prestigious fleet to date.

The vehicles were purchased from Wilcox Limousines with whom William Bell and Company have been dealing for over 40 years. Â

William Bell and Company display their new fleet

Omega Services

Trike & Hearse or Tractor & Hearse hire for the funeral trade throughout Ireland Contact Cathie or Robert T: 07704 513775 / 07889 037999 or 028 4483 1898 omegaservices_120@hotmail.co.uk

New Black Tractor with Hearse NOW AVAILABLE

George Brooke Ltd. continue to increase their fleet G

eorge Brooke Funeral Directors is a family run business that has served the local community since 1952.

The first privately owned Chapel of Rest in Dewsbury was built by George Brooke more than half a century ago.

The business has grown to be the largest independent family run organisation in the area with one of the most modern fleets of ceremonial vehicles.

Neil Brooke taking delivery of the latest Ford Dorchester MK11 Limousine in a stunning Garnet colour, from Coleman Milne’s Operations Manager, Mick Barlow.

Celtic Coffins Ltd.

28 The Granary, Harbour Street, Tullamore, Co. Offaly Tel: +353 (0)90 642 5022 Web: www.celticcoffins.ie Email: celticcoffins@gmail.com

We provide a long-term, high quality service at very competitive prices

Peter Mob: 087 960 7521 David Mob: 087 063 5917 / Tel: +353 (0)90 642 5022 Jackie Carron (Donegal Distributor) Mob: 087 973 4000 / Tel: +353 (0)74 973 4000

FuneralTimes | 47

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View and order from our wide range of products online.

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tel: (+353) 018828731

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DJ Mac Neice continues to provide new services W

ith a successful start to 2014 for our customers, we now look forward to the rest of the year. Here at DJ Mac Neice we continue a long tradition of supplying high quality, competitively priced funeral and mortuary products to funeral directors and embalmers all over the country.

Originally based in Dublin city centre, the business moved to its current premises in Glasnevin in 2002.

Here we serve as a one stop shop for all your funeral and mortuary needs. The door is always open should you wish to pay us a visit, as many customers do. Here you can browse our extensive range of products which include coffin mountings and linings, funeral accessories such as grave markers, traffic cones and condolence books all the way to cardboard coffins.

We offer a customising service for condolence books and umbrellas. Just provide your business details and we can print them on condolence books and umbrellas in gold or silver. This is a great way to get your business name out there.

Our full range of PCS registered embalming chemicals; the only PCS registered embalming chemicals in the country, are displayed in our show room.

This is a must see for any embalmer!

As well as embalming chemicals we supply a full range of embalming products such as instruments, personal protective equipment and mortuary airbrush make-up kits. Our fully trained sales team will be on

hand should you have questions regarding any products.

We are constantly updating our product range to bring you the latest innovations in the industry. If there is something we don’t stock that you want we are more than happy to source it for you.

If you can’t personally call we have many other ways for you to place an order with us. We are always contactable by phone so you can call in an order anytime. This comes with the benefit of next day delivery so you can be confident you will have the products you need, when you need them.

Alternatively, our extensive range of products is available to view on our newly launched website. You can place your quote request through our website and a friendly member of our sales team will contact you about your order. We can also arrange for our representative on the road to call to your business with samples of our products. They will be on hand to show you all that DJ Mac Neice has to offer.

DJ Mac Neice has a long history in the funeral industry but our aim has always stayed the same, to provide products of the highest quality at a competitive price while delivering excellent customer service. We look forward to doing business with you in the future.

DJ Mac Neice & Co. Ltd, 37a Barrow Road, Dublin Industrial Estate, Glasnevin, Dublin 11.

T: 01-8828731 sales@djmacneice.com www. djmacneice.com FuneralTimes | 49

Dr Bill Webster Straight from the Heart

W

hile every loss is difficult, the loss of a child is uniquely challenging. When that event is precipitated by suicide, it really represents every parent’s worst nightmare.

A few years back Rick Warren drew international attention when he authored the book “The Purpose Driven Life.” Rick is the pastor of Saddleback Church in California, a mega-church that has many thousands of members who meet in many different locations in small groups as well as gathering as huge congregations.

Last year, however, tragedy touched the family when Matthew, the son of Rick and Kay Warren, took his life after battling mental illness for many years. It has been so helpful to many who are grieving the loss of a child, that the Warrens have been open and transparent about their grief journey.

As the anniversary of that tragic event approaches, Kay Warren expressed in a Facebook post an insight into some of the struggles such a situation gives those who are grieving. Her words give us an insight on how to let people grieve, and the subtle ways in which they are often not given the freedom to grieve as they need to. Kay’s words, quoted here in italics, are a powerful reminder of the practical realities that grieving people face.

“As the one-year anniversary of Matthew's death approaches, I have been shocked by some subtle and not-so-subtle comments indicating that perhaps I should be ready to "move on." The soft, compassionate cocoon that has enveloped us for the last 11 1/2 months had lulled me into believing others would be patient with us on our grief journey, and while I’m sure many will read this and quickly say “Take all the time you need,” I’m increasingly aware that the cocoon may be in the process of collapsing.

It’s understandable when you take a step back. I mean, life goes on. The thousands who supported 50 | FuneralTimes

us in the aftermath of Matthew’s suicide wept and mourned with us, prayed passionately for us, and sent an unbelievable volume of cards, letters, emails, texts, phone calls, and gifts. The support was utterly amazing.

But for most, life never stopped – their world didn’t grind to a horrific, catastrophic halt on April 5, 2013. In fact, their lives have kept moving steadily forward with tasks, routines, work, kids, leisure, plans, dreams, goals etc. LIFE GOES ON. And some of them are ready for us to go on too.

They want the old Rick and Kay back. They secretly wonder when things will get back to normal for us – when we’ll be ourselves, when the tragedy of April 5, 2013 will cease to be the grid that we pass everything across.

And I have to tell you – the old Rick and Kay are gone. They’re never coming back. We will never be the same again. There is a new “normal.” April 5, 2013 has permanently marked us. It will remain the grid we pass everything across for an indeterminate amount of time….maybe forever.

Because these comments from well-meaning folks wounded me so deeply, I doubted myself and thought perhaps I really am not grieving “well” (whatever that means). I wondered if I was being overly sensitive –so I checked with parents who have lost children to see if my experience was unique. Far from it, I discovered. “At least you can have another child” one mother was told shortly after her child’s death. “You’re doing better, right?” I was asked recently. “When are you coming back to the stage at Saddleback? We need you” someone cluelessly said to me recently.

“People can be so rude and insensitive; they make the most thoughtless comments,” one grieving father said. You know, it wasn’t all that long ago that it was standard in our culture for people to officially be in mourning for a full year. They wore black. They

didn’t go to parties. They didn’t smile a whole lot.

And everybody accepted their period of mourning; no one ridiculed a mother in black or asked her stupid questions about why she was STILL so sad.

Obviously, this is no longer accepted practice; mourners are encouraged to quickly move on, turn the corner, get back to work, think of the positive, be grateful for what is left, have another baby, and other unkind, unfeeling, obtuse and downright cruel comments.

What does this say about us - other than we’re terribly uncomfortable with death, with grief, with mourning, with loss – or we’re so self-absorbed that we easily forget the profound suffering the loss of a child creates in the shattered parents and remaining children.

Unless you’ve stood by the grave of your child or cradled the urn that holds their ashes, you’re better off keeping your words to some very simple phrases: “I’m so sorry for your loss.” Or “I’m praying for you and your family.”

Do your best to avoid the meaningless, catch-all phrase “How are you doing?” This question is almost impossible to answer. If you’re a stranger, it’s none of your business. If you’re a casual acquaintance, it’s excruciating to try to answer honestly, and you leave the sufferer unsure whether to lie to you (I’m ok) to end the conversation or if they should try to haltingly tell you that their right arm was cut off and they don’t know how to go on without it. If you’re a close friend, try telling them instead, “You don’t have to say anything at all; I’m with you in this.”

None of us wants to be like Job’s friends – the pseudo comforters who drove him mad with their questions, their wrong conclusions and their assumptions about his grief. But too often we end up filling the uncomfortable silence with words that wound rather than heal. I’m sad to realize that even now – in the middle of my own shattering loss – I can be callous with the grief of another and rush through the conversation without really listening, blithely spouting the platitudes I hate when offered to me. We’re not good grievers, and when I judge you, I judge myself as well.

Here’s my plea: Please don’t ever tell someone to be grateful for what they have left until they’ve had a chance to mourn what they’ve lost. It will take longer than you think is reasonable, rational or even right. But that’s ok.

The truest friends and “helpers” are those who wait for the griever to emerge from the darkness that swallowed them alive without growing afraid,

anxious or impatient. They don’t pressure their friend to be the old familiar person they’re used to; they’re willing to accept that things are different, embrace the now-scarred one they love, and are confident that their compassionate, non-demanding presence is the surest expression of God’s mercy to their suffering friend. They’re ok with messy and slow and few answers….and they never say “Move on.”

I have noticed recently an increasing number of families and friends attending my support groups following a suicide. The grief process is always difficult, but a loss through suicide is like no other, and the grieving can be especially complex and traumatic.

Bereavement following suicide is complicated by the complex psychological impact of the act on those close to the victim. It is further complicated by the societal perception that the act of suicide is somehow a failure by the victim and the family to deal with some emotional issue. Ultimately, society often affixes blame for the loss on the survivors, and this stigma introduces a unique stress on the bereavement process.

Of concern to me, some of the participants in my recent groups shared with me their reluctance to “tell the story” with other members. In a small pilot study that surveyed 63 adult suicide survivors about their needs and the resources they found helpful, 94% of those who had participated in a suicide grief support group found it moderately or very helpful, compared with only 27% of those who had attended a general grief group. The same study found that every survivor who had the opportunity to talk one-on-one with another suicide survivor found it beneficial. So there is solid evidence that grief support groups that focus specifically on suicide appear to be much more valuable to the survivors.

In addition, research shows us that people coping with this kind of loss often need more support than others, but may actually get less. There are various explanations for this. Suicide is a difficult subject to contemplate. Survivors may be reluctant to confide that the death was self-inflicted. And when others know the circumstances of the death, they may feel uncertain about how to offer help.

Instead of people trying to say “I know how you feel” (which they don’t), we need a whole new mindset that says, “I can’t begin to imagine how this must feel … tell me about your experience.” To that end, my next article will suggest some practical ways to help a grieving person.

FuneralTimes | 51

always informative

promoting and protecting the future of the independent funeral director

visit us online at www.saif.org.uk for more information

SAIF exists solely to support independent funeral directors throughout the UK, by delivering experienced advice, a powerful lobbying voice, up-to-the-minute information and a superb range of member benefits.

In an increasingly competitive climate SAIF helps you keep an edge by offering: • • • • • •

High value member benefits, services and information Easy access to first class training Recognised member standards for your client’s reassurance Great networking opportunities An experienced and dedicated team National visibility on the SAIF website

Ring us now on 0845 230 6777 or go online at www.saif.org.uk for more information

Enjoy the information we can offer your business The National Society of Allied and Independent Funeral Directors, SAIF Business Centre, 3 Bullfields, Sawbridgeworth, Herts CM21 9DB

SAIF news ... SAIF news ...

Update required

S

AIF are asking their members in Ireland to please update the Business Centre or speak with Barry McBratney with their concerns and any problems they are currently experiencing.

Barry, who’s funeral home is Barry McBratney based in County Down, is collating information on behalf of SAIF and has kindly offered to help SAIF members in Ireland. Please let us know your concerns so that when we meet in Ireland later in the year we are able to put answers to questions.

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he media have recently highlighted dementia in the elderly but do we fully understand what a dementia sufferer is really going through? Training2Care (UK) Ltd are able to offer Virtual Tour experiences which is a total ‘eye opener’ for carers and nurses.

If you feel you would like to undergo this virtual tour or if you know of anyone interested please look on their website for more information. www.training2care.co.uk Tel:01376 573999 This tour really is remarkable and will, I am sure, prove highly beneficial to anyone who is in contact with a dementia sufferer.

ake sure your computers are virus free! As highlighted in the media recently, there is a new Cyber threat attack about to hit our computers, the main threat is a malware called Crypto locker which encrypts all your network files and you will have to pay a ransom to decrypt it!

To protect your system, a full backup should be carried out on an external hard disk and disconnected from your network when completed, you will also need to make sure all antivirus database are up to date on all computers and install a patch called anti-Cryptolocker on all PC’s to keep your network protected from this threat.

HSE The updated version of Health & Safety for Controlling the Risk of Infection at Work on Human Remains - http://www.hse.gov. uk/pubns/web01.pdf is now downloadable from the SAIF website.

Please ensure that you work on the latest version of these guidelines, which are all for your benefit and safety.

SAIF news ... SAIF news ...

It’s Party Time…

Do you enjoy a good time? Want to see some top entertainment? Fancy an enjoyable and well cooked meal? YES… then join like-minded guests as SAIF celebrates its 25th Anniversary on Saturday 20th September. Top entertainment has been booked ensuring the evening is full of fun, laughter and enjoyment plus a succulent

Name/s of attendees: Address:

Post Code:

54 | FuneralTimes

three course meal - all for only £35.

Venue: Radisson Blu Hotel, Stansted, Essex.

CM24 1PP Tel: 01279 661 012 Discounted accommodation bookable direct with the hotel - £89 single and £99 double.

Please contact the hotel direct and quote SAIF Tel: 01279 661 012.

Send your completed booking form (photocopy is acceptable) with payment to the SAIF office. (Due to limited availability, payment must be received to confirm booking) Total (£35 per head)

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Finding our place in the social media revolution Irish funeral directors will have to take social media more seriously according to Jennifer Muldowney. Here Jennifer tells us why we will all have to include new media in our marketing and in our thinking because, even if we don’t use the internet for everyday tasks, increasingly our customers do.

T

here are 1.23 Billion active online social media users in the world and this figure is growing.

Many funeral homes start up a Facebook page or a Twitter account so they don’t miss out online but rarely have they established a social media strategy or incorporated their online presence into their holistic marketing plan. Fatal mistake. So this begs the question - why should you use Blogging/Social Media for your funeral home?

• Build the right presence online The online world is fast and crazy and without the right approach, or the right tools it can easily become a serious problem and bad PR for your funeral home.

• If a Facebook page is created incorrectly, or created and not maintained then this actually creates a negative impact upon your reputation online. The same applies to a blog or Twitter or any social media accounts.

These sites should not be started, if they cannot be maintained and equally there is no point to them if they are not generating the right conversation amongst your target market or on a higher level, if they are not generating leads.

• Boost SEO Statistics show that businesses who blog and use social media will increase website traffic by up to 60%. The more people on your website the more awareness your community will have of the services and products you sell and the resources you can offer.

One of the biggest benefits of blogging is getting your website to rank better for relevant keywords on search engines. And your Funeral Home’s Facebook page should

58 | FuneralTimes

be seen as another website for your business. It will often rank as high if not higher on Search Engines because of Facebook’s Domain. Look at your Facebook page as an interactive website that encourages a twoway conversation with your target market.

• Show you are human Most people have a negative view of a funeral home – the idea of the grim reaper, dark, dim, stuffy rooms and often ‘ambulance chasers’. Blogging can help you dispel the myths and show people your funeral home’s heart. What better way to get ahead of the competition than showing people you genuinely care about them? Would you buy from a friend or a stranger? People buy from people they know and trust and blogging and social media help the public to see a funeral home as a group of people with the aim of helping and caring for the community when a death occurs.

• The Community You are at the heart of your community.

Yes, you want your community to automatically think of you when it’s time to create a funeral service but to do that you need to

build awareness of your funeral home, your expertise and gain their trust. Showcase this on your blog. Become the go-to website for their questions. Link up with the community on events and help support their events by promoting them on your blog and social media. Give testimonials, reviews and recommendations. Show your love of your community and that message will spread.

• Credibility and reputation Position yourself as a thought leader. Most people arrive at a funeral home during a time-of-need service and so they may not know the wealth of services that you provide.

A blog and social media can help to showcase this without selling AT them or being too pompous. Become someone they can turn to and ask questions when the time is right.

• Drive Sales Statistics show that companies with business blogs will generate on average 80% more sales leads. Use your blog to educate people on how to personalize their service which could ultimately leads to more ‘add on’ sales for your home.

70% of people use blogs as information sources when making buying decisions.

Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% so lets get some testimonials from your customers onto your blog and Facebook page.

• It can also help you to understand your market You can do polls, ask questions on social media, get feedback and generally begin to understand your market more. It’s about opening a two-way conversation with the people you serve every day.

Social media and blogs are free to set up and can open up ‘never used before’ channels in Funeral Homes for conversing with the customer, if done correctly. There are many options available and if you want future business, it is something you will have to get to grips with, and fast.

If you want a free online analysis, feel free to contact us on Facebook - FarewellPlanners or Twitter@farewellplanner Next issue - Tips for getting more traffic to your blogs and social media sites.

FuneralTimes | 59

Eulogica recognise that every funeral director is unique It is very important for Funeral Directors to think about their internal systems for administration and handling accounts. With an efficient and streamlined system in place, a professional image will be presented to the public and more time can be spent where it is most important – helping families when they need it most.

O

ne of the core ideas behind the Eulogica software is that every funeral is unique and every funeral director is unique. We have found that all funeral directors do things in their own way, be it the letters that are sent out or the services included in the funeral. The software is designed to be as flexible as possible so that any eventuality can be catered for. This is especially important for independent funeral directors because the way they do business is vital to their continuing success. If the software is not capable of working for them then they will not be getting the benefits of such a system.

The system covers all aspects of the funeral, from the first call to handling the invoices and accounts. When a new funeral is being organised, the information is entered into the database – details of the deceased person, the client, the next of kin, etc.

The different parts of the funeral are then entered as details are arranged – coffin choices, vehicles, clergy details, etc. With the data in the system a wide variety of letters, forms and reports can be printed out without having to enter any details a second

60 | FuneralTimes

time. Eulogica was originally developed in the 1990s, for funeral directors in Norway.

A concept of continuous maintenance and support led to widespread acceptance of the system across the country and the majority of all funerals in Norway are administered through the Eulogica system. Eulogica was established in the UK in 2003, with the software being launched in 2005. In 2008 the business expanded into Sweden. 2012 saw the expansion into Ireland and the Netherlands.

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Tel: 0845 2574305 Web: www.brookyork.com Email: info@brookyork.com FuneralTimes | 61

Advertorial

Your Horizon Funeral Plan Horizon Funeral Planning is offering a simple and secure solution to funeral service providers’ ever increasing dilemma of bad accounts which carry over from one year to another.

Horizon funeral plans are developed by experts in the funeral sector and by licensed financial advisors and underwriters. That is why our plans reflect the important aspects of the funeral business while capturing the needs and wishes of the clients.

Horizon Funeral Planning offers you a unique plan which offers a wide range of flexibility for both you and your clients. Our plan is designed to be your own ‘In-House’ or ‘Intra-Company’ Plan.

We understand the fact that funeral directors are not salesmen and that care must always come before commerce for professional funeral providers. That is why this plan is not being ‘sold’. The funeral director is allowed to carry out the normal funeral arrangement with the prospect client whereby the client will determine the services he/ she desires and the funeral director is there to facilitate and guide the prospective client regarding the practicalities and importance of the services available.

Unique Features of Horizon Plan • Client Needs Based This means that the client only gets the services they want or require.

• No Frozen Funeral Costs Both the client and the funeral service provider are given the flexibility to adjust the costs of the funeral which is ultimately based on the services the client requires. You will be given a chance to include or omit fast rising costs of cemetery fees.

•Easy Payment Scheme The plan offers available options for the client and the funeral service provider - from one-time single payment to monthly instalments and also flexible instalment amounts which may be weekly, monthly or annually endorsed to the funeral service provider.

This means that there is no lapsation of policies!

• No Extra Paperwork Horizon will provide you with all the paperwork you will need. All you need to do is to carry out your funeral arranging task as normal and we will take care of the rest.

Other plans management system will also be provided to you in order to help keep your records tidy.

For licensing and other information, contact us at 09622752 or 09675290.

Deathcare Academy Courses Offered We are pleased to inform all interested individuals that we will be running the following courses 2014: 1. Embalming Course 2. Up-skilling Course – for existing and experienced Embalmers 3. Funeral Professional Psychology – ‘Grief and Your Work’ 4. Advanced Certificate in Mortuary Cosmetology – Traditional Cosmetics and Airbrushing 5. Restorative Art and Cosmetics 6. Manual Handling - (Specific to the Funeral Industry) 7. Safe Handling of Chemicals – (Specific to the Funeral Home) 8. Universal Precautions 9. Decision Driver Training Programme 10. Advanced Certificate in Grave Care 11. Funeral Traditions in Ireland – ‘The Past and Future of Funeral Care Our Health & Safety courses are developed specifically for the funeral service sector and comply with the HSA health & safety requirements. They are developed and delivered by experienced and approved health and safety instructors.

For more information contact us at T: 09675290 or email:info@deathcareacademy.ie FuneralTimes | 63

National Association of Funeral Directors Just another trade association?

think again.

We are listened to The largest funeral sector trade association, representing almost 3,700 funeral homes 80% of UK funeral directors. Our size gives us a respected voice at the highest levels of Government.

We are influential We campaign hard on issues that could affect the sector and are as focused on the needs of our 2,000 small, independent member firms as on those of our larger members.

We’re independent Independent of any single funding body or organisation, we work hard to balance the views and needs of all our members, irrespective of size.

We promote high standards The NAFD Code of practice is client-facing and a guarantee of quality of service.

We are the voice of the profession We bring the funeral service industry together to speak with one voice in the media, to Government and to the general public, your clients.

The Best benefits package in the industry, By far Including ÂŁ5million professional indemnity cover for each member company; a suite of free business helplines and collective buying power, saving our members thousands of pounds every year.

We have an eye on the future We keep members abreast of changes likely to affect their business, creating progressive partnerships which also open up opportunities for them.

We are the association for the funeral sector.

We care about our members, become one today.

If you would like to know more about how we can support your business or would like to join the NAFD, visit our website www.nafd.org.uk or call Su on

0121 711 1343 Ext 20 national association of funeral directors The voice of the profession 618 Warwick Road, Solihull, West Midlands, B91 1AA Tel: 0121 711 1343 email: info@nafd.org.uk

Visit our award winning website at

www.nafd.org

NAFD News NAFD helps make every telephone enquiry count Telephone calls from the bereaved are a vital source of business for the funeral industry and now the National Association of Funeral Directors (NAFD) has introduced a special service to help its members identify which calls are generating that business and ensure their marketing spend is delivering maximum impact.

N

AFD Track & Monitor, developed in conjunction with Astute Metrics, enables NAFD members to measure what percentage of telephone enquiries they are converting into funerals. It also provides a basis for assessing what contribution individual marketing initiatives are making to a firm’s financial success.

“We all know that people are becoming more and more internet savvy, but the telephone is an essential tool and it’s important that funeral businesses take full advantage of the opportunities that incoming telephone calls bring,” says the NAFD’s chief executive officer Alan Slater.

“As a new benefit of membership of the Association, NAFD Track & Monitor puts our members in control, helping them to maximise the number of business opportunities, therefore making their marketing budgets work harder.”

Exclusive service for NAFD members

Astute Metrics has developed one of the most comprehensive and versatile marketing measurement tools available, giving clients like Volkswagen and Mini access to quality management information which allows them to review enquiry handling effectiveness, and so improve customer service, while also maximising marketing budgets.

Now, Astute Metrics is working with the NAFD to address the needs of the funeral profession. NAFD Track & Monitor will report detailed information about calls/ callers, while senior personnel will be able to review recorded calls via a secure portal.

The reporting suite provides data for individual subscribing funeral firms, while funeral groups will be able to view results on a branch by branch basis as well as for the group as a whole.

Take control and save money

“NAFD Track & Monitor is an innovative development which allows NAFD members to take control and save money,” adds Paul McMichael, account director at Astute Metrics.

FuneralTimes | 65

“It’s designed to help funeral businesses review how well they deal with telephone enquiries and, using the information provided to inform their decision making, take action to improve the service they offer to the bereaved, determine any staff training needs and reallocate their marketing budget to secure value for money.”

NAFD Track & Monitor is available exclusively to NAFD members and costs less than £10 per week. There are no set up fees or equipment costs, and no special equipment, programming of telephone

systems or training to use the service is involved.

To find out more about how NAFD Track & Monitor can assist your business, contact Paul McMichael at Astute Metrics on T:0121 546 0085 or download the Astute Metrics guide to track&monitor at: www.nafd.org. uk/funeral-profession/news/latest-news/ poor-call-handling-can-dent-your-profits. aspx

New NAFD Committee for Professional Standards created With a membership covering 80% of all funeral homes in the United Kingdom, The National Association of Funeral Directors takes its role as the Voice of the Profession seriously and, through its’ Code of Practice, works hard to maintain its reputation as an Association whose members provide the highest possible professional standards.

A

“root and branch” review of the Code and inspection procedures, to ensure they are able to hold members to account, has resulted in a further strengthening of these mechanisms. At the Annual General Meeting during Conference in May, the following proposals were presented to members: • The Code of Practice Committee and the Professional Standards Board be merged into a new Committee to be known as the Committee for Professional Standards, along with producing revised Terms of Reference for the new Committee. This change was approved by the Executive at its February meeting. The new Committee is responsible for establishing, monitoring and maintaining standards of service provided by members of the NAFD to ensure clients receive a high standard of service in their dealings with members of the NAFD; • The existing Code of Practice will be 66 | FuneralTimes

updated to reflect the comments from members and the Autumn General Meeting, and to delete items now considered to be not relevant. This Code remains the client/ public facing Code of the NAFD and, as such, its aim is to incorporate aspects of consumer protection relevant to our sector; and • A new second Code, to be known as the Code of Professional Standards, is to be created, this being the Code that deals with matters relating to premises and services provided by members. Members will be required to conform to this Code, but it will not be a document that will be in the public domain in the same manner as the Code of Practice is.

Members voted in favour of the proposals during the AGM and the changes will come into effect from Monday 01 September 2014.

Midland Hotel, Manchester played host to the NAFD Conference

Conference 2014: good discussions, great company and excellent weather!

On the warmest weekend of 2014 to date, in May, more than almost 300 NAFD members and their guests gathered at the historic Midland Hotel in Manchester for NAFD Conference 2014.

T

he Conference was officially opened on Friday 16th May by Councillor Naeem ul Hassan, The Right Worshipful the Lord Mayor of the City of Manchester before outgoing NAFD President Simon Fisher gave his valedictory speech.

The Annual General Meeting which followed not only produced a President Elect in the form of Paul Cuthell of Thomas Cuthell and Sons, it also produced a strong vote of confidence in a tough, new Committee for Professional Standards, together with an updated consumer-facing Code of Practice and creation of a new second Code, to be known as the Code of Professional Standards.

For the first time Conference had its own Twitter hashtag #nafd2014 and there were tweets throughout the event both about the speakers and industry topics raised.

Speakers included the Chief Coroner of England and Wales, His Honour Judge

Peter Thornton QC on the role of the Chief Coroner and the new national framework of standards designed to deliver greater consistency and improved services for the bereaved. There was also a session by National Medical Examiner Professor Peter Furness on Changes in Death Certification and an introduction to Digital Autopsies - the use of 3D technology to ascertain the cause of death, by iGene, who are creating a UK network of Digital Autopsy facilities.

The NAFD Grand Banquet & Ball, always a highlight of Conference, was hosted by outgoing NAFD President Simon Fisher and his Lady, Jane, with dinner and dancing through until 1am.

After a relaxed start the following morning, the last duties of Conference were to install the new National President, Paul Cuthell and Officers of the Association, before delegates began to make their journeys home.

FuneralTimes | 67

Parliamentary Campaigning The NAFD meets Justice Minister Simon Hughes In late April, as part of the Association’s work to create the best possible trading environment for members, the NAFD met Justice Minister, the Rt. Hon Simon Hughes MP to discuss coroners’ reforms and the reuse of graves.

M

r Hughes was appointed Justice Minister in December 2013 and has shown a keen interest in funeral and bereavement policy over the years. This has included attending meetings of the Funerals and Bereavement Group in the UK Parliament to raise his concerns about out-of-area fees.

At the meeting the NAFD provided an update on developments within the Association and its membership base.

They then took the opportunity to raise the funeral industry’s concerns about Form 100B. This focused on concerns expressed

by NAFD members that some coroners were sending 100B to registrars who then issued a Registrar’s Certificate for burial or cremation whilst others that were issuing a Coroner’s Order for Burial were not issuing a 100B to registrars. At the meeting, Mr Hughes together with civil servants from the Ministry of Justice, discussed the current legislation and the existing guidance to understand the problem. Mr Hughes then

agreed to undertake a more detailed review of the legislation and seek to remove any uncertainty that existed in guidance.

The NAFD also raised concerns about delays to death certification reforms and delays caused by NHS hospitals demanding sight of the Green Form. Although these matters were the responsibility of the Department of Health (DH), Mr Hughes agreed to raise the industry’s concerns with DH officials and Jane Ellison MP, the DH Minister.

Chief Executive Officer of the NAFD Alan Slater said after the meeting: “Simon Hughes has shown strong interest in our industry over the years and raised concerns about out of area fees at meetings of the All Party Group before he became a Minister.

For him to now be a Minister is very good news for the funeral industry. At our meeting, he showed a great deal of interest in the complex issue of 100B and the proposed changes to death certification.”

NAFD launches Social Fund Campaign The NAFD announced, at the start of its annual Conference in Manchester, that it is to spearhead a campaign to get the £700 cap on “other funeral expenses” to be index-linked to inflation as a first step to addressing funeral poverty. The Association will then push for further reforms to tackle the significant shortfall that exists to pay for a simple funeral and improve the processing of social fund applications.

The Conference announcement followed a meeting with Paul Maynard MP, the 68 | FuneralTimes

member for Blackpool North and Cleveleys, on 13 May in the House of Commons. Mr Maynard had raised concerns about the social fund in the Commons on 30 March and called for the Government to consider index linking to inflation. This received a warm response from the Rt. Hon. Iain Duncan Smith, the Secretary of State for Work and Pensions.

At the meeting with Mr Maynard, the NAFD agreed to work with organisations concerned with funeral poverty to obtain

their support for the index link campaign.

Mr Maynard would then meet with Iain Duncan Smith MP to outline this support and the calls for wider reform.

Alan Slater said: “The NAFD recognises that the Government has a significant number of calls upon its budget, but funeral poverty needs to be addressed. As a first

step, we are calling for the £700 cap on ‘other funeral expenses’ to be index-linked to inflation. We are delighted to be working with Paul Maynard MP who has a real interest in and understanding on this issue.

We value his offer to take the support we gather for our campaign directly to the Secretary of State, Iain Duncan Smith MP.”

Scotland NAFD welcomes Mortonhall Report The NAFD welcomed the report by Dame Elish Angiolini into practices at Mortonhall Crematorium, published in May and extended its sympathies to all the parents who were affected.

T

he Association went on to say: “Funeral directors take their responsibilities to bereaved families extremely seriously. A core component of our Code of Practice is a requirement to be open and honest with them.

“Funeral directors were regularly told by senior staff at Mortonhall that no ashes would remain following an infant cremation, and when cremation application forms were filled in or information was passed onto parents it was done so in good faith and in the knowledge that it came from people who knew how their equipment worked.

“As individual companies and as an Association, we frequently challenge what we are told, especially when information from elsewhere appears contrary, and while we deeply regret any miscommunication with parents, if we are repeatedly told that no ashes remain we can only pass on what information we are given.

“The NAFD regularly audits the performance of our members, which provides an effective self-regulatory mechanism. We also provide training to members in assisting bereaved families though our diplomas and client service programme.

Mortonhall Crematorium The Association is now digesting the report and looking at its recommendations, assessing any areas which will help the NAFD improve the service offered, whether as an Association or in conjunction with other agencies.

The NAFD is represented on the Bonomy Commission, due to report in June and has been involved in helping to ensure that moving forward the cremation process is as simple and as clearly explained as it can be for bereaved families FuneralTimes | 69

Coleman Milne delivers to Fife Funeral Services W

ith over 90 years experience Fifeshire Posting Company Ltd. offer a professional, personal and sensitive approach to the community throughout Fife and beyond. And that is why time and again they choose Coleman Milne funeral vehicles.

They have just added two Mercedes E-Class 212 limousines to their brand new hearse received just last autumn.

70 | FuneralTimes

The photo shows the team receiving the Coleman Milne limousines in front of their premises in Fife.

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Hearse & Limousines Tel: 028/048 2582 2525 Fax: 028/048 2582 2299

For Sale 2012 Insignia 5 door Hearse • Double deck • Folding cover boards • Rear seats • New build • Paintwork & interior brand new • 16000 miles 13 Garvaghy Road, Portglenone, County Antrim BT44 8EF

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It’s just what she would have wanted!

O

ne voice says, ‘It’s just what she would have wanted’, followed quickly by another voice saying – 'No, It Isn’t'. How many undertakers have been party to this conversation? How many families have struggled to make arrangements for their loved one, have argued and fought only to come back to the first suggestion? The struggle can be even greater when a civil funeral is involved. Many people seek out a civil funeral for their loved one only to be confronted by other members of the family or friends who feel very strongly that this suggestion is ‘all wrong’.

Mary Elizabeth Dillon of Civil Funerals Ireland has encountered this problem several times and feels most of the resistance is due to a lack of knowledge and the fear of the unknown. Because civil funerals are a relatively new development most people do not know what is involved. People fear what is being put forward, fearing that it will be undignified, a circus or far from a fitting tribute to the deceased. This is far removed from the truth. Having spoken to many families and prepared many funerals, Mary

Elizabeth is able to reassure people that this last act for their loved one will be fitting and personal and she finds that once the structure of the service is in place people feel much more confident and reassured.

Recently she had a situation where the widow of the deceased wanted a civil ceremony whereas his mother wanted a full Mass and Catholic rites. Usually in a case like this Mary Elizabeth tries to steer a course which allows all parties to have something that is important to them in the service but ultimately she says that the wishes of the next of kin come first and arrangements are made accordingly.

It is a difficult and often tragic time, but arrangements have to be made and the fact that a deadline is in place often helps people to come to decisions. Never having known the deceased can make it difficult to make suggestions for a service, but Mary Elizabeth finds that sitting in with a family and listening for what is being said, and more importantly not said, is the key to providing ‘Just what she would have wanted.’

Civil Funerals Ireland Simple, unique, personal funeral services • An alternative to the traditional • Celebrating Life • Reflecting the wishes and beliefs of the deceased and their loved ones • Provides an opportunity to pay a fitting tribute • Any suitable venue can be used

Mary Elizabeth Dillon is available between 9am - 11pm 7 days a week Tel ROI: 053 938 9089 / Mobile: 087 957 4476 Email: info@civilfuneralsireland.com

Funerals conducted throughout Ireland

H E N R Y PATO N + C o . L t d Appointed Distributor for Ireland

Midnight Silver Casket Prompt delivery service from stock throughout Ireland For details of our full range of Batesville hardwood and metal caskets contact: Henry Paton & Co. Ltd, Mill Street, Tullow, Co Carlow.

Tel: 059 - 9151286 email: henrypaton@eircom.net Alec Paton Mob: 087 257 8005 William Paton Mob: 087 6787115 Seamus Jones Mob: 087 2637232

www.henrypaton.ie

Treasured Keepsakes, only from Treasured Keepsakes S

ince our establishment in 2009, it has been imperative for us to only sell products of the best possible quality, especially due to their highly sensitive and important nature.

It has come to our attention recently that a number of new clients thought they were purchasing Treasured Keepsakes pendants through a third party when in fact they were not. We have worked hard over the last five years to build a reputation based on excellent service to our clients and the sale of high quality products.

We understand that over the last year similar products have entered the Irish market and feel the need to highlight now that these are not endorsed by, or sourced from, Treasured Keepsakes. In order to manage strict quality control, our products are only sold by us to Funeral Directors or directly to bereaved families. We also sell our products through Mount Jerome Crematorium.

If any clients or potential clients have any queries we would encourage them to contact us directly for 100% confidence.

All of the products we source and sell are of the highest quality, from our .925 Sterling Silver keepsake jewellery to our solid brass urns.

Over the last five years of business we have had hundreds of very satisfied clients and we are always 100% confident about each individual piece we sell.

For more information on any of our products, how to order any of our products or how Treasured Keepsakes can work alongside your company please contact Liza Webster or Edward Foley on Tel: 01 8254579.

From NI: 00353 1 8254579 or email:info@treasuredkeepsakes.ie or visit: www.treasuredkeepsakes.ie FuneralTimes | 75

A world of difference Global repatriation at your service • • • • • •

Full repatriation services to and from Ireland Full repatriation services to and from all countries worldwide Discounted freight fares and tickets to all major airports in Ireland Collection and delivery services Legal documentation service for all Embassy and Consular regulations Dignified, professional and cost effective funeral services managed totally on your behalf – worldwide

There’s no substitute for experience

Call +(44) 208 684 2324 info@rowlandbrothersinternational.com

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Odlings Irish Roadshow Odlings have been on an Irish Roadshow and the funeral industry turned out in great numbers to see their latest engraving machine.

T

he CNC Rotary Engraver was the star of the show in Athlone and Boyle when Odlings visited in June.

The diamond tipped engraving machine is supplied with standard designs and is adjustable to accommodate any stone size.

Odlings are regular visitors to Ireland and

are happy to discuss their range of engraving machines with any funeral director or monumental mason.

Contact Odlings MCR Ltd., Rosscliffe Road, Junction 8 Business Centre, Ellesmere Port, Cheshire CH65 3AS Telephone 0151 355 0261.

CNC Rotary Engraving Machine On sitetions tra est! s n o m De n Requ le O Availab

• Maximum Design Size 600mm x 400mm • Diamond Tipped Rotary Engraved Designs • Standard Designs Are Supplied With The Machine • Adjustable Feet To Accommodate Any Stone Size

Tel: +44 (0)151 355 0261 / Fax: +44 (0)151 356 4423 Email: sales@odlingsmcr.co.uk / Web: www.odlingsmcr.co.uk

Odlings MCR Ltd. Rosscliffe Road, Junction 8 Business Centre, Ellesmere Port, Cheshire CH65 3AS

Currie Repatriation Dungannon, Co. Tyrone

• Daily service operates to/from England, Ireland, Scotland and Wales

• Mortuary collections nationwide • All vehicles fully insured • Quotations available on request

For further information contact:

028 8723 9721 or 07789 134 798 FuneralTimes | 77

Introducing a new, modern and innovative plan from Golden Leaves

A more attractive proposition • • • • • • •

A unique plan providing high payouts on maturity High indexation applied annually to the plans No marketing levy to the F/D Totally transparent pricing Fastest cover of any FMP 50+ funeral plan Only 50+ plan to provide a rebate on any overpayment Better value for you and your clients To have these plans assigned to your funeral business or to enquire about offering these plans to your families contact us on 0800 85 44 48 or email: info@goldenleaves.com

Come and meet us at the FUNERAL TIMES TRADE SHOW, DUBLIN 1st & 2nd October 2013 Proud to be supporting

FPA

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FUNERAL PLANNING AUTHORITY REGISTERED

The FROM50 funeral plan, a better pre paid proposition for you and your families? We believe so...

F

uneral directors are acutely aware of the concept of Funeral Planning.

Why it is important for future business growth and provides great relief for bereaved families. So what can the new pre paid product FROM50 offer?

The FROM50 funeral plan is different to ANY other plan available to the general public as it provides a range of benefits, both to the Funeral Director and the plan holder that are not available from any other pre paid product. It is unique - groundbreaking - and this is why funeral directors should take the time to look at this product with a fresh pair of eyes and make their own informed decision.

The FROM50 funeral plan was devised by Golden Leaves to be the first of its kind!

It was designed to allow an individual who wanted a funeral plan to select one and pay for it like a life insurance policy - with zero deposit upfront and low monthly payments that will never increase during their lifetime - ever.

But unlike all other funeral insurances, it allows the purchaser to specify the funeral service required and to cement the relevant costs at today’s prices.

It is cheaper than other over50’s products on the marketplace too, with regards to the monthly premiums, which makes it massively better value for the same services and covers the purchaser on average 1.5 years faster than the competition. It sounds almost too good to be true doesn’t it!

And, add to that the fact that if you

pay more in to the plan than the plan pays out, your next of kin or estate will be eligible for a rebate of some, if not all, of the overpayment amount, and you will see what all the fuss is about.

For your Funeral Director business, unlike all insurances – you can actually offer this product to your families for a healthy commission that doesn’t impact on the final payout to you at need.

The plan is indexed to rise at 3.25% every year and the disbursement contribution of £1000, is precisely that, a contribution – so any risk with regards to third party expenses is mitigated.

It is cheaper than other 50+ plans, yet the Funeral Director will receive a higher payout on maturity than we believe is provided by anyone else.

If you would like to talk to us about offering this groundbreaking plan to the families and the communities you serve – call us on freephone 800 85 44 48 and ask for details - or enquire online on www.from50funeralplans. com

Joseph Edwards & Sons continue with Coleman Milne J

oseph Edwards & Sons have been operating as a family business for over 125 years making them one of the most established names in the Cheshire and Stoke on Trent area.

Times have changed since 1882 when they were established, and the firm now have modern offices with lounge areas, peaceful chapels of rest, modern mortuary facilities and a garage which houses their brand new fleet of funeral vehicles including a private ambulance, hearse and limousines. The vehicles are a very important part of the service they provide and reliability was a key factor when they chose to continue with Coleman Milne and renewed their fleet with a Cardinal Hearse and two Dorchester Limousines, all with an EcoBoost Engine.

Joseph Edwards & Sons are famous for taking care of the funeral arrangements for Sir Stanley Matthews’ Funeral. Picture shows their Coleman Milne Hearse in the funeral procession 14 years ago.

Step In Time Carriages

Nationwide service We are committed to providing a compassionate, courteous and professional service that you can trust Elegant and dignified horse-drawn hearses provided

Contact John O’Grady T: 061 713826 M: 086 2340837

Email: stepintimecarriages@eircom.net Web: www.carriagehire.ie 80 | FuneralTimes

GLASS MEMORIAL JEWELLERY Would you like to offer these to your clients and earn €€€?

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“They look great thank u so much.”

“This jewellery is beautiful and such an amazing idea.

Thank you so much for that gift.”

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Farewell Celtic Ashes www.celtic-ashes.com

mary@celtic-ashes.com

Vintage Hearse Hire Fully restored 1939 Austin 20 vintage hearse

Can be used for all occasions: • Funerals • Funeral Premises Openings • Trade Exhibitions The vehicle is regularly serviced and is valeted to the highest standards for each occasion, so it will arrive on the day in pristine condition for the occasion.

On the day your company name can be displayed in the side glass of the vehicle.

A professional, uniformed chauffeur/ bearer will also be provided.

T: 028 3753 1354 (NI) / 048 3753 1354 (ROI) Mobile: (+44) (0)7712 872391 Web: www.vintagehearsehire.net

82 | FuneralTimes

Tallon Mortuary Specialists School of Embalming

Qualify for membership of an internationally recognised embalming qualification (BIE) at your own pace The ‘Tallon Mortuary Specialists School of Embalming’ offers both Distance Learning and attended courses leading to membership of the British Institute of Embalmers The ‘Tallon Mortuary Specialists School of Embalming’ offer students and registered embalmers the highest standards of teaching and practice in a supportive environment, with full use of our training facility.

For further information and to discuss how this course might work for you contact:

Glyn Tallon - 14 Academy Street, Navan, Co. Meath Mobile: 086 826 8876 Web: www.tallonmortuaryspecialists.com Email: info@tallonmortuaryspecialists.com

New Innovative Products For The Deathcare industry

Seals and covers abrasions & discolorations, eliminating the bleed-through of your surface cosmetics. Is a great base for most cosmetics.

For the repair of soft tissue injuries & is very easy to feather the edges. More stable than conventional Wax. When applied properly & allowed to cure it is superbly tough & eliminates the possibility of being damaged by touching during viewing.

A pleasant organic fragrance that will neutralise body decomposition odours. Will neutralise all odours which is great for prep rooms, hearse, chapel and rest rooms

Will not draw moisture or shrink incisions.

Will not increase volume or swell incisions.

Locks liquid into gel in an instant and absorbs 120 times it’s own weight, remaining effective for years.

For use in mouth & nose to prevent purge. Prevents leaks to protect clothing and casket interior from staining. Asorbs into a soft gel and neutralises odours.

Manufactured and packaged exclusively for

Tallon Mortuary Specialists 14 Academy Street, Navan, Co. Meath Tel. +353 086 826 8876 Fax. +353 046 903 6001 Email info@tallonmortuaryspecialists.com www.tallonmortuaryspecialists.com

84 | FuneralTimes

Fountain National Academy Biennial International Embalming & Reconstructive Surgery Conference For Professional Embalmers July 31-August 3 2014 (Thursday, Friday, Saturday and 1/2 day Sunday) Presented and Hosted by: Fountain National Academy Of Professional Embalming Skills Vernie R. Fountain, Founder Venue : Doubletree Hotel 2431 North Glenstone Springfield, Missouri 65803 USA Hotel Phone: 417-831-3131 FNA Group Rate: $99.00/night plus taxes During the conference I will be recognizing and awarding the 2014 Conference Guests of Honor.

The Guests of Honor and FNA Distinguished Professional Service awards are presented to selected individuals for their distinguished service to the profession of embalming and/or their dedication to the education of embalmers.

Goals: • For you, the practicing embalmer, to learn many new techniques to elevate your skill level • For you to have a great time and to relax, visit or talk shop with embalmer colleagues from around the globe • For you to take some time away from work and have some great fun • For those that attend to be VERY glad they attended Licensed Embalmers: Register before July 1, 2014 = $545.00 Register after July 1, 2014 = $695.00 Special Rates for Mortuary Science Students: Register before July 1, 2014 = $150.00 Register after July 1, 2014 = $200.00 Registration includes entire Conference & Lunch, Dinner on Friday and any food served during cash bar receptions.

Registration is limited to the first 150 registrants.

For more information e-mail Vernie R. Fountain: vrfountain@earthlink.net or call: FNA: (417)-833-5130

2014 International Conference Speakers

Jack Adams

Brad Bailey

Vernie R. Fountain

Don Kellerhall

Alain Koninckx

Steven Labrash

Shane Ritchie

Glyn Tallon

Todd Van Beck

Karl Wenzel FuneralTimes | 85

Volvo launch for Wilcox W

ilcox Limousines are launching a brand new shape, traditional style Volvo Hearse. Set to roll out early 2015, the new model has been created to meet demand after requests from many traditional British funeral directors for a vehicle such as this.

Volvo and Wilcox Limousines have already proven a successful partnership, with Wilcox being the UK’s only concessionaire for Nilsson’s, the Swedish coach builder for Volvo. However the new hearse will be developed by Eagle Specialist Vehicles, who are the manufacturing arm of Wilcox, and currently convert Jaguar and Vauxhall vehicles.

Wilcox see the arrangement as a perfect union of Wilcox & Eagles’ cutting edge design, Swedish durability and Nilsson’s known quality build.

Paul Wilcox says that “the vehicle will be competitively priced, representing considerable savings over other comparable vehicles whilst offering a durable, dependable and long lasting base model marque for funeral directors.

“The hearse will have raised door-frames and windscreen and be tall enough to accommodate a twin deck configuration without the need of an electric deck.” Orders are now being taken”.

Wilcox & Co Limousines Ltd. www.limousines.co.uk

Wreath Manufacture & Wholesale At Tom Sharkey & Sons Ltd.

Barrack Street, Ballaghaderreen, Co. Roscommon.

All wreaths are created by fully qualified florists, reflecting contemporary design in floral arrangements All at very competitive prices Special requests catered for at shortest notice

n Free next day delivery on orders over €100

We have an extensive stock ready for delivery or collection including: • Circles of Life • Posies • Sprays • Hearts • Crosses • Cushions • Pillows • Gates of Heaven • Footballs and Jerseys • Posies with Candles • Lettering Wreaths Discounts apply on scale of your orders

n Call or email now to receive our new brochure

Telephone: +00353 (0)94 986 0658 or email: sales@allseasonsflorists.ie 86 | FuneralTimes

Wilcox Limousines Report Record Used Sales

S

pecialist Limousine, Hearse and Funeral Coachbuilder Wilcox Limousines have reported a surge in their used vehicles sales for the start of 2014.

“2014 has been a tremendous year” Paul Wilcox, CEO of Wilcox Limousines said “Sales have increased by at least 25% most months from the previous year” The company believes that this is due to used new shape aluminium Jaguars being part exchanged now that these cars are three years old. Combined with the imposing design is the outstanding quality of these 2011 cars. The popular Jaguar XJ based Hearse and Limousine can now be spotted amongst Britain’s top funeral homes. The success of the vehicle has led to an increased market share of new and used vehicles when other coachbuilders have been suffering under today’s turbulent times.

“Our traditional, third generation family values plus the ethos, of providing

exceptional quality vehicles always at affordable prices has kept our business strong. Every new vehicle is hand built to exact specification by expert craftsmen.”

Said Paul Wilcox, “You really will find no better Hearse or Limousine than the Jaguar.”

Wilcox Limousines vehicles have been used for TV, film and commercial appearances such as the hugely popular Top Gear. The vehicles can also be spotted around the country used by Britain’s top funeral directors at many Government, Royal and in the media funerals.

Due to the increased demand Wilcox are looking for any newer used funeral vehicles, to buy for cash, to retail.

For a full stock list please contact the Wilcox sales team on: 01753 480 600.

For more information, testimonials and videos on how the vehicles are hand crafted in Great Britain please visit www. limousines.co.uk

www.wdcarriages.com

WD Carriages offer a professional service, hiring horse drawn carriages for all occasions

T: 028 7136 1052 / M: 07891 347356 / M: 07706 016359 E: wdcarriages@hotmail.co.uk FuneralTimes | 87

tailor-made solutions to the funeral trade

Funeral Supplies Donegal Ltd. We manufacture and supply: coďŹƒn and casket side sheets (fall over) coďŹƒn and casket pads (elastic/tape, black/green/purple) eco friendly linings (cotton & linen) lid linings shrouds mountings

Funeral Supplies Donegal Ltd. Leghowney Donegal Town Co. Donegal Ireland Tel: +353(0)74 9723715 Fax: +353 (0)74 9723742 Mobile: +353 (0)87 2376169 www.funeralsupplies.ie funeralsupplies@eircom.net

88 | FuneralTimes

CONTACT: PAUL MOLLOY MOB: 087 2590843

2010 Ford mondeo 2.3 auto lx 161ps 3dr hearse • Stunning Ford Mondeo Hearse • Bryne Built • 2.3 Petrol • Black • Only 7,861 miles/12,651 km from new • 1 owner • 3 Door • Please call for details £Price on Application

Fort Motors Ltd., Airton Road,Tallaght, Dublin 24 Tel: 01 400 00 44 or Email: info@tallaghtford.ie

y Mc Dermott r r e G Wreath Manufacturer

Circular Road, Roscommon Tel: 090 6629737 Tel: 090 6625763 Mob: 086 2544126 Mob: 086 8205215 FuneralTimes | 89

Classifieds...

Classifieds... email your advert to: sales@funeraltimes.com 2007 Vauxhall Vectra Hearse

• Only 23,000 miles • Automatic • 2200cc Petrol • Xenon headlights • Full black leather interior • 2 owners from new • Excellent condition • MOT for 12 months • Taxed for 6 months

Price: £16,500

Contact David Hay Tel: NI: 07772 843701 or davidhay49@hotmail.co.uk

2005 Mercedes-benz 280 cdi Hearse for sale • Pollmann Built • Diesel Engine • Mileage 46,325km • Features: Curved glass, double deck, American rollers on top deck & additional rollers on lower deck • One careful owner, vehicle is in top condition & is fully serviced

Price: €29,000

Tel: +353 (0)87 9560294/(0)45 431742

Don O’Regan PEAI Professional Embalming Services

24 Hour Embalming Service Mallow, Co. Cork Mobile: 087 9942435 Email: dorfunerals@hotmail.com 90 | FuneralTimes

church pews for sale Solid, seasoned mahogany, excellent condition, very comfortable, varying lengths, typically 2.6m, any quantity.

FINAL FEW REMAINING Contact Ernest McKeown: 028 2564 2673

Classifieds...

Classifieds... email your advert to: sales@funeraltimes.com DAVID McKEON HEARSE HIRE Sunnagh Beg, Cloone, Co. Leitrim

CUNNINGHAM MEMORIALS

Formerly of Ormeau Road, Belfast

24 HR SERVICE Long or short term hire Nationwide CONTACT ROI Mobile: 087-8045115 / 087-2981956 / 071-9636000

Frank Keogh & Sons

All types of Quality Headstones, Surrounds, Plaques, Vases and Stone Chippings.

Renovations and Additional Inscriptions.

A Specialty in any Cemetery.

Free Estimates All Work Guaranteed

Tel/Fax: 028 9070 4404 2006 Mercedes Limousine 220 CDI

Funeral Repatriation Services

Woodbrook, Bray Co.Wicklow Telephone:

ROI - 086 8440208 NI - 00353 86 8440208

• 55,000 miles • 6 door • Black Artico leather interior • Diesel • Duffy built Price: £20,000 stg/€25,000 ono Dublin based Tel: 003531 8550555 FuneralTimes | 91

Classifieds...

Classifieds... email your advert to: sales@funeraltimes.com FOR SALE - 2008 Mercedes hearse • Duffy built • 5 door • Bearer seats • Twin deck • Elegance finish • Petrol • Full service history • 25,000miles/39,000kms • Available mid-July

Contact Eddie at Lanigan Funeral Directors Tel: ROI (01) 8373586 / NI 00 353 1 8373586

Matthew L. Jones Funeral Services

• South Wales based • 24 Hour removal & repatriation service • Long & short distance throughout UK & Ireland • Inclusive of airports & ferry ports • B.I.E qualified embalming service • Also Hearse & Limousine hire available Tel: 07815 866652/01267 236787 (24hrs) email: info@mljfs.co.uk www.matthewljonesfuneralservices.co.uk 92 | FuneralTimes

2007 Mercedes hearse E240 • 64,000 miles • In excellent condition • Duffy Built • 5 door • Double Deck Price: €53,000

Contact Paul on: Tel: +353 (0)87 9171683

Classifieds...

Classifieds... email your advert to: sales@funeraltimes.com

FOR SALE 2008 FORD Mondeo REMOVAL CAR • Complete with deck • In perfect condition inside and out CONTACT: Wards funeral home, monaghan for details Tel: 086 2726521

1995 mercedes hearse • 2 door, bearer seats • Petrol & automatic • Great condition • Cork

Price on Application

Contact Tel: +353 (0)87 7987871

jb1

Pair of Mercedes Limousines (6 door) • Mercedes Hearse Available Experienced Drivers • Provincewide service available Northern Transfers is our new removal service available to Funeral Directors across N.I. and R.O.I. For enquiries please conact: James on Mob: 077 3428 3181/Tel: 028 3884 9151 Web: www.jamesbartonfuneralservices.co.uk • Email: jamesbarton75@gmail.com FuneralTimes | 93

Classifieds...

Classifieds... email your advert to: sales@funeraltimes.com 1998 Vauxhall omega 2.5 5-door hearse

• 60,000 miles • Service History • Great Condition • Taxed to 1/7/14 • MOT to 5/11/14 • Belfast based Price £3,750 ono Telephone: NI (028) 9045 1933

WANTED DAIMLER DS420 HEARSES AND LIMOUSINES ALSO AUSTIN PRINCESS HEARSES AND LIMOUSINES ANY YEAR AND CONDITION CASH WAITING

TEL: 07892 421041 PATRICK RYAN & DAUGHTER FUNERAL DIRECTORS

Stretched Rolls spirit (1981)

• Professionally stretched in 2004 Tax 9/14 PSV 5/15 87,752 miles, only used on wedding hire • 1997 DaiMler limousine Black 6 door, grey inner, Tax 11/14, PSV 7/14, 51,585 miles, only funerals & weddings

SOLD Single or Pair £POA Tel: Ronnie on NI: 07836 343204

SPECIALISING IN REPATRIATION TO ALL PARTS OF IRELAND

TEL: 0208 567 1664 FAX: 0208 566 4795 6 South Ealing Road, London W5 4QA Email: patrick.ryan@virgin.net Website: PATRICK-RYAN.CO.UK COVERING LONDON AND THE HOME COUNTIES

O u r f am i l y h av e b e e n pr o d u c in g t h e f in e s t f u n er a l veh i cl e s s i n ce 1 9 4 5 www.limousines.co.uk enquiries@wilcoxlims.co.uk +44 (0)1753 480 600