El Punto, Machala - Ecuador by Gabriela Fadul

EL PUNTO M

A R K E T

A N D

C U L T U R A L

C E N T E R

Gabriela Fadul Professor Navarro INDS 480

Cultivate and stimulate the development of agricultural and artisan communities, especially the younger generations, affected by poverty and lack of education promoting communal solidarity and implementing the concept of social responsibility.

TABLE OF CONTENT 1

DATA PROPOSAL USER ANALYSIS

SITE BUILDING ANALYSIS

PROGRAM CONCEPT STATEMENT SCHEMATICS

LIFE SAFETY PLANS FURNITURE PLANS REFLECTED CEILING PLANS DESIGN DETAILS FINAL RENDERINGS

MATERIAL SELECTION FURNITURE SELECTION LIGHTING SELECTION

RESEARCH AND PROPOSAL

FINAL DESIGN

LOCATION

FF&E

DESIGN DEVELOPMENT

RESEARCH AND PROPOSAL

DATA 23%

of the population donâ&#x20AC;&#x2122;t have access to education and good job opportunities.

L ACK Highest rate of child labor in Latin America.

teenagers between the ages of

are

12 - 17

E DUCATION

outside of the Educational System.

C HILD

L ESS

LABOR

WORK

OPPORTUNITIES

50%

Agriculture employs of the population. It is the primary source of employment.

P OVERTY

3 1 2 registered craft workshops which up to 1 7 0 0 man and women in the coastal

There are

employ region of Ecuador.

P OOR

WORKING

CONDITIONS

PROPOSAL Located in downtown Machala, Ecuador, “El Punto” seeks to provide better job opportunities and environment for farmers, artisans, and children. The project holds dedicated areas for each different type of user focusing on their current situation and analyzing their needs. To shape and encourage younger generations to be educated and productive citizens through adapted studios that will boost their creativity and learning. The project will also showcase and enhance the culture and potential of the country and its people. I NNOVATION • C o m b i n a t i o n o f c o m m u n i t i e s t o s u p p o r t their mutual benefit and help with the development of the next generations.

C LIENT

Graduate healthy, educated, empowered and employed young adults from our program so they can achieve the goal of breaking the cycle of poverty.

•Implementing the concept of social responsibility within the interior design taking in consideration the wellness of the environment. •Introduction new concepts to the city, such as “farm-to-table”.

G OALS

S PONSORS

•To improve current working conditions for farmers and artisans through design solutions that focus on their needs and application of ergonomics. •To shape and stimulate younger generations to be educated and productive citizens through adapted studios that will boost their creativity and learning. •To raise awareness about Ecuador's situation in terms of child labor and the country’s potential through exhibition spaces and the use of local materials as part of the design.

P RELIMINARY

PROGRAM

•Farmers’ and artisans‘ market •Food facilities •Educational facilities •Exhibition halls •Administration

USER ANALYSIS Farmers and artisans who are currently exposed to inadequate working conditions.

I NTERNAL

PRIMARY USERS

I NTERNAL

SECONDARY USERS

E XTERNAL

PRIMARY USERS

Children and teenagers who are currently bound to help their families economically, are exposed to child labor, and are not enrolled in the educational system.

Staff that will guide farmers, artisan and children through the different functions and services provided in the space.

Visitors and consumers that are looking for a different market and leisure activities environment.

F ARMERS

AND ARTISANS

Age range: 30-75 y/o Income: $400 - $700 Monthly Religion: Christian catholic Language: Spanish Education: High school max. Family: 1-2 adults, 3-6 children Technology adoption: Laggards -very conservative, oldest and least educated Cultural background: Sierra region of Ecuador, indigenous, Coast region of Ecuador, rural.

C HILDREN

AND TEENAGERS

Age range: 08-17 y/o Income: $387 Monthly Religion: Christian catholic Language: Spanish Education: None, elementary, high school Family: 1-2 adults, 3-6 children Technology adoption: Laggards -very conservative, oldest and least educated Cultural background: Sierra region of Ecuador, indigenous, Coast region of Ecuador, rural.

V ISITORS

AND CONSUMERS

Age range: 17-75 y/o Religion: Christian catholic Language: Spanish, English Education: High school, undergraduate, graduate Family: 1-2 adults, 3-5 children Technology adoption: Early adopters, early majority, late majority, laggards Cultural background: Sierra region of Ecuador, indigenous, Coast region of Ecuador, urban. Other countries.

S TAFF

Age range: 28- 50 y/o Income: $600 - $1000 Monthly Religion: Christian catholic Language: Spanish, English Education: Undergraduate, graduate Family: 1-2 adults, 1-3 children Technology adoption: Early adopters - younger, more educated, community leathers. Cultural background: Amazon, sierra and coastal region of Ecuador, urban.

LOCATION

SITE

- 3.258 deg. Latitude - 79.961 deg. Longitude 16 ft. elevation Essentially flat Urban area

“ E DIFICIO

AZUL” , DOWNTOWN

M ACHALA

E L O RO, E CUADOR

S UN

PATH

S UN

RAYS

S HADES

BUILDING ANALYSIS 78’3”

T ERRACE

65’2”

T ERRACE

L EVEL 4

52’4”

L EVEL 3 40’3”

L EVEL 2 L EVEL 1

27’1”

M EZZANINE G ROUND

14’6”

FLOOR

U NDERGROUND B UILDING

MASS

U NDERGROUND S HEAR

WALLS

The building is made up of 8 levels including an underground level and a terrace. Shear walls located in the center of the building help held together the entire building structure along with several columns.

S OUTHWEST

ELEVATION

F URTHEST M IDDLE N EAREST

WINDOWS

D OORS C OLUMNS

The building has a high percentage of fenestration with windows occupying most of the space in both the southwest and southeast elevations.

BUILDING ANALYSIS

D ESIGN

D IFFUSE

LIGHTING

D IFFUSE

LIGHTING

D IRECT S OUTHWEST

FEATURE

M EZZANINE

LIGHTING

ELEVATION

Light comes into the building according to the position of the windows. Windows placed in the building’s setback will provide diffuse natural lighting, while windows in building’s facade will receive direct natural lighting.

The mezzanine level in this building holds an open area originally. An atrium that opens a view to the ground floor.

BUILDING ANALYSIS

The different levels on this building vary on size and shapes. Setbacks and projections that add or take on space from the overall building.

DESIGN DEVELOPMENT

PROGRAM R ESTAURANT | M ERCANTILE Internal and external users (staff + farmers + visitors/consumers)

C RAFT S TUDIOS | E DUCATIONAL Internal users (children/teenager + staff)

A RTISANS’ M ARKET | M ERCANTILE Internal and external users (artisans +visitors/consumers)

R ECREATIONAL

AREA

| E DUCATIONAL

Internal user (farmers + artisans + children/teenagers + staff)

F ARMERS’ M ARKET | M ERCANTILE Internal and external users (farmers +visitors/consumers)

E XHIBITION S PACE | A SSEMBLY Internal and external user (farmers + artisans + children/teenagers + visitors/consumers + staff)

CONCEPT STATEMENT Collection and processing of raw material and fusing it together to create something greater. Based of off the idea of making paja toquilla hats, the design will gather different communities to be interwoven within each other and the space inspiring communal growth. Spaces in this facility are gathered together to ultimately create a synergistic building. Hallways and transition spaces are interwoven together to create a strong connection among the spaces. Craft studios will shape and promote the growth of younger generations, eventually giving them even better opportunities.

SCHEMATICS B UBBLE

F IRST

DIAGRAMS

PROPOSAL

SCHEMATICS B UBBLE

DIAGRAMS

S ECOND

F IRST

PROPOSAL

SCHEMATICS B LOCK

DIAGRAMS

M EZZANINE

L EVEL 4

L EVEL 1

T ERRACE

L EVEL 2

L EVEL 3

SCHEMATICS S KETCHING

FINAL DESIGN

LIFE SAFETY PLANS $

)

) ( &

0(&+$1,&$/ 5220

) ( & 72 (;,7 :22' $1' <$51 6&5((16

(175$1&(

6' 6'

72 (;,7

&86720 0$'( 67(3 6($7,1*

6' $9

029$%/( 3$1(/6

),567 (;+,%,7,21

)22' 0$5.(7 6'

&86720 0$'( 7(&$ :22' 6&$7/,1*6 )($785( :$// :,7+ ,1&25325$7(' 6($7,1*

) ( &

0$,/ 5220 6'

2)),&(

)5(,*+7 (/(9$725

675*

72 (;,7

)5(,*+7 (/(9$725

) ( &

5(6750

0((7,1* 5220

5(6750

) ( &

6' 6'

$&&(66 72 81'(5*5281'

5(6750

/2&.(5 5220

-$1,725 6 &/26(7

5(6750

) ( &

:$,7,1* $5($ ) ( &

) ( &

72 (;,7

) ( &

&2/' )22'

-$1,725 6 &/26(7

) ( &

%5($. 5220

675*

6' 6'

G ROUND

FLOOR, LIFE SAFETY PLAN

F OOD

MARKET LEVEL, LIFE SAFETY PLAN

6725$*(

FURNITURE PLANS 0(&+$1,&$/ 5220

:22' $1' <$51 6&5((16

&86720 0$'( 67(3 6($7,1*

(175$1&(

)22' 0$5.(7

3(50$1(17 (;+,%,7,21 029$%/( 3$1(/6

WLR HS HF 5

),567 (;+,%,7,21

' Q

N HV

&86720 0$'( 7(&$ :22' 6&$7/,1*6 )($785( :$// :,7+ ,1&25325$7(' 6($7,1*

:$,7,1* $5($

0$,/ 5220

5(6750

-$1,725 6 &/26(7

675*

/2&.(5 5220

2)),&(

$&&(66 72 81'(5*5281'

5(6750

7(0325$5< (;+,%,7,21

)5(,*+7 (/(9$725

5(6750

0((7,1* 5220

6725$*( -$1,725 6 &/26(7

5(6750

&2/' )22'

%5($. 5220

5(6750

-$1,725 6 &/26(7

5(6750

G ROUND

FLOOR, FURNITURE PLAN

E XHIBITION,

FURNITURE PLAN

F OOD

MARKET, FURNITURE PLAN

675*

6725$*(

FURNITURE PLANS -$1,725 6 &/26(7

5(6750

$57,6$16 0$5.(7

'$<&$5(

',1,1* $5($

35(3$5$7,21 $1' 6(59,1* $5($

5(6750

5(&5($7,21$/ $5($

.,7&+(1

R ECREATIONAL

&/$665220 21(

AREA, FURNITURE PLAN

)5(,*+7 (/(9$725

&/$665220 7:2

A RTISANS

MARKET, FURNITURE PLAN

FURNITURE PLANS 6725$*(

%8,/7 ,1 6+(/9,1* %8,/7 ,1 6+(/9,1*

%8,/7 ,1 6+(/9,1*

-$1,725 6 &/26(7

&86720 0$'( :25.,1* 7$%/(

3$-$ 7248,//$ 678',2

&(5$0,& 678',2

',1,1* $5($

&86720 0$'( <$51 3$1(/

5(6750

5(6750 &86720 0$'( <$51 65((1

%8,/7 ,1 6+(/9,1*

/ -(:(/5< 678',2

%$5

:($9,1* 678',2

5(6750

%8,/7 ,1 6725$*(

6725$*(

C RAFT

6725$*(

STUDIOS, FURNITURE PLAN

.,7&+(1

&86720 0$'( <$51 65((1

%8,/7 ,1 6725$*(

)5(,*+7 (/(9$725

%8,/7 ,1 6725$*(

R ESTAURANT,

FURNITURE PLAN

REFLECTED CEILING PLANS $)) *<3680 %2$5'

$)) *<3680 %2$5'

$))

$)) 7(&$ :22'

$75,80 $)) 3$1(/(;

$)) *<3 %5'

$)) *<3 %' $)) *<3 %'

$)) *<3 %5'

$)) *<3 %5' $)) *<3 %5'

$)) *<3 %5'

$)) *<3 %'

$)) *<3 %5' $)) *<3 %'

G ROUND

FLOOR,

RCP

E XHIBITION, R C P

$)) *<3 %'

REFLECTED CEILING PLANS $)) *<3 %5'

%$/6$ :22'

$&2867,& 3$1(/6

$)) *<3 %5'

$&2867,& 3$1(/6

$)) $&2867,& 3$1(/6

$&2867,& 3$1(/

%$/6$ :22'

$&2867,& 3$1(/

$&2867,& 3$1(/6

%$/6$ :22'

$&2867,& 3$1(/6

%$/6$ :22'

$&2867,& 3$1(/6

%$/6$ :22'

$)) *<3 %5'

$&2867,& 3$1(/

$&2867,& 3$1(/ $)) *<3 %5'

$&2867,& 3$1(/6

%$/6$ :22'

F OOD

MARKET,

RCP

C RAFT

STUDIOS,

RCP

DESIGN DETAILS Y ARN

PANEL

Y ARN

T ECA

Y ARN

PANEL ELEVATION

Y ARN

WOOD

PANEL PERSPECTIVE

S TEP

SEATING ELEVATION :22' $1' <$51 6&5((16

Set up with the help of local artisan and made out of local materials, this detail serves as a panel that separates one space from another. This panel;can be different sizes depending on where it is being used.

&86720 0$'( 67(3 6($7,1*

),567 (;+,%,7,21

(175$1&(

029$%/( 3$1(/6

&86720 0$'( 7(&$ :22' 6&$7/,1*6 )($785( :$// :,7+ ,1&25325$7(' 6($7,1*

:$,7,1* $5($

0$,/ 5220

-$1,725 6 &/26(7

2)),&(

/2&.(5 5220

$&&(66 72 81'(5*5281'

2)),&(

)5(,*+7 (/(9$725

5(6750

0((7,1* 5220

5(6750

%5($. 5220

G ROUND

FLOOR

DESIGN DETAILS S TANDS

3(50$1(17 (;+,%,7,21

Q ' WLR HS HF 5

N HV

7(0325$5< (;+,%,7,21

6725$*( -$1,725 6 &/26(7

5(6750

E XHIBITION

FLOOR

Change of material on the floor will let users know they are approaching to a display area. F LOOR

PLAN VIEW

I SOMETRIC

VIEW

P ERMANENT

EXHIBITION ELEVATION

DESIGN DETAILS M ARKET

STALL

I SOMETRIC

VIEW

S TALL

ELEVATION

S TALL

SECTION

S TALL

CONNECTIONS

The design maximizes the amount of display while keeping it organized and flexible. The base of the stall offers space for storage. Every stall has a wall with modular shelving, that proves extra space and flexibility for display. The stall is made up of locally sourced materials, such as balsa wood and yarn. All stalls connect to each other through materiality.

DESIGN DETAILS P OSTURE

SOLUTION

Y ARN

T ECA

S TUDIO

SITUATION

Inspired by how artisan make paja toquilla hats, this device will give people the opportunity to adjust its height according to their needs in order to improve the posture in which artisans currently elaborate paja toquilla hats.

ENTRANCE ELEVATION

On an attempt to make the studios open for the public to seem a glass entrance was added. However, a sense of privacy is provided by teca wood panels and yarn that also serve with acoustics.

6725$*(

-$1,725 6 &/26(7

%8,/7 ,1 6+(/9,1*

&86720 0$'( :25.,1* 7$%/(

3$-$ 7248,//$ 678',2

&86720 0$'( <$51 3$1(/

PRODUCT

5(6750 &86720 0$'( <$51 65((1

%8,/7 ,1 6+(/9,1*

/ -(:(/5< 678',2

5(6750

:($9,1* 678',2

F INAL

&(5$0,& 678',2

C URRENT

WOOD

%8,/7 ,1 6725$*(

6725$*(

&86720 0$'( <$51 65((1

6725$*(

%8,/7 ,1 6725$*( %8,/7 ,1 6725$*(

)5(,*+7 (/(9$725

FINAL RENDERINGS

E XHIBITION The entrance will not only communicate the program of the project, but also introduces the concept behind the design. Coated by Ecuadorâ&#x20AC;&#x2122;s most common materials, the entrance will be a reflection of the richness within the country and its people.

:22' $1' <$51 6&5((16

&86720 0$'( 67(3 6($7,1*

),567 (;+,%,7,21

(175$1&(

029$%/( 3$1(/6

&86720 0$'( 7(&$ :22' 6&$7/,1*6 )($785( :$// :,7+ ,1&25325$7(' 6($7,1*

:$,7,1* $5($

0$,/ 5220

-$1,725 6 &/26(7

2)),&(

/2&.(5 5220

2)),&(

$&&(66 72 81'(5*5281'

)5(,*+7 (/(9$725

5(6750

0((7,1* 5220

5(6750

R ECEPTION

DESK

%5($. 5220

G ROUND

FLOOR

FINAL RENDERINGS A space dedicated to the history, talent and skill of Ecuadorian people. The exhibition space will showcase different art created by local artisans and children that benefit from the program from which visitors, local or tourist, will be enlightened and captivated.

P ERMANENT

EXHIBITION

3(50$1(17 (;+,%,7,21

Q ' WLR HS HF 5

N HV

P ERMANENT

EXHIBITION 7(0325$5< (;+,%,7,21

6725$*( -$1,725 6 &/26(7

5(6750

E XHIBITION

FLOOR

FINAL RENDERINGS Designed based on their needs and the current market situation, the Markets will not only showcase the users products but will also give them an adequate space to work. For visitors and consumers, markets are organized and designed to give them a comfortable and pleasant experience.

0(&+$1,&$/ 5220

)22' 0$5.(7

5(6750

675*

)5(,*+7 (/(9$725

&2/' )22'

F OOD

MARKET

F OOD

MARKET

-$1,725 6 &/26(7

675*

6725$*(

FINAL RENDERINGS A dedicated floor with four different craft studios based on typical Ecuadorian craft. This space not only provides an adequate learning environment but encourages the users to be innovative and productive. Crafts created here can also be exhibit and sold within the building.

P AJA

TOQUILLA STUDIOS FRONT VIEW

6725$*(

-$1,725 6 &/26(7

%8,/7 ,1 6+(/9,1*

&86720 0$'( :25.,1* 7$%/(

3$-$ 7248,//$ 678',2

&86720 0$'( <$51 3$1(/

&(5$0,& 678',2

TOQUILLA STUDIOS

5(6750 &86720 0$'( <$51 65((1

%8,/7 ,1 6+(/9,1*

/ -(:(/5< 678',2

5(6750

:($9,1* 678',2

P AJA

%8,/7 ,1 6725$*(

C RAFT

6725$*(

STUDIOS

&86720 0$'( <$51 65((1

6725$*(

%8,/7 ,1 6725$*( %8,/7 ,1 6725$*(

)5(,*+7 (/(9$725

FF & E

MATERIAL SELECTION

E TRUSCO B RIKO

C ORCHO B RIKO

K HARS

ORIGINAL

KERAMICS

B ALSA I NVEG

T ECA

WOOD

I NVEG

P ANELEX A MCICO

Finish/color: Brusca

Finish/color: Cream

Finish/color: Manor Oak

Finish/color: Natural Color

Finish/color: Balsa

Content: Concrete

Content: Cork

Content: Wood

Content: Phenolic panel

Additional info: High thermal conductivity, easy to maintain, durability, fire resistant.

Additional info: Impermeability to liquids and gases, low conductivity, durability, fire resistant.

Additional info: Easy to maintain, durability, natural material

Additional info: Locally sourced, locally treated, rapid growth cycle

Additional info: Acoustic insulation, easy cleaning and maintenance, custom size and shape

MATERIAL SELECTION

A CIMCO

A C M A LMAT

T RESPA

VIRTUON

A RCOS

Y ARN

O TAVALO

WORKSHOPS

Finish/color: GR-Bl02

Finish/color: RSAT-045

Finish/color: Variety

Content: Aluminum

Content: Phenolic panel

Content: Sheepâ&#x20AC;&#x2122;s wool

Additional info: Durability, resistant to impact and corrosion, easy cleaning and maintenance.

Additional info: Resistant to impact, thermal and acoustic insulation, easy cleaning and maintenance.

Additional info: Locally sourced, acoustic insulation, supports social responsibility.

Finish/color: GR-YL01

Finish/color: YSAT-001

Finish/color: GR-RD07

Finish/color: BSAT-121

G YPSUM

BOARD

A CIMCO

U LTIMA

LAY- IN

A RMSTRONG

Finish/color: Vary

Finish/color: White

Content: Cast

Content: Mineral fiber

Additional info: Easy manipulation, humidity resistant, easy cleaning and maintenance

Additional info: Smooth, clean, durable finish. Total acoustics performance.

C ELLO

C ASALIS Finish/color: Cream/medium blue Content: Woven textiles Additional info: Acoustic performance, derive concept idea.

FURNITURE AND LIGHTING SELECTION

T OM

AND JERRY

H ERMAN

MILLER

L OOMS

L OCAL

WOODSHOPS

W OOD

L OCAL

TABLE

WOODSHOPS

Finish/color: Variety

Finish/color: Natural wood

Content: Wood and plastic

Content: Wood and wire

Content: Wood

Additional info: Locally sourced, supports social responsibility.

Additional info: Adjustable height and craft aesthetics.

F AXION L UCIFER

L IGHTPLANE N EIDHARDY

T WIST

OPEN

N EIDHART

Finish/color: White

Finish/color: Custom RAL

Content: LED white light

Content: LED white

Additional info: 97 CRI serves purpose of the space, long durability

Additional info: 90 + CRI serves purpose of the space, derive concept idea

El Punto celebrates the culture and potential of the country bringing all the different communities to one meeting point from which they can all benefit and help each other.